William Kelaher

WKelaher@gmail.com

_____________ 28 Basswood Rd. - Farmington, CT 06032 - (860-424-6444) LinkedIn Profile Objective Creatively driven, curious multi-tasker looking to thrive in a fast paced and challenging environment. Using my analytical, digital and creative marketing skills, I look forward to perusing an entry level career within a future oriented company that I will grow to love. Education Coursework Bryant University, Smithfield, RI Marketing Management, Advertising, Com, Bachelors in Business, May 2012 Financial management, Intl. Marketing, Major in Marketing with minor in New Media, Computer Info Science, Communications and Psychology Consumer Behavior, Applied Psych G.P.A. 3.3/4.0, 21 Honors Credits Business Law, Cultural Studies Additional Skills: Intermediate Photoshop & Acrobat - Advanced MS Excel, Prezi, PPT

Experience ASSA ABLOY Architectural Hardware Group, New Haven, CT May 2011 Present Social Media Coordinator / MarCom Intern Copywriting and analytics across Facebook, Twitter, Google+, YouTube, Pinterest Weekly ROI metrics reports for 7 brands - Hootsuite, Bit.ly, Hubspot, Google Analytics Web Content Management, iOS App. Database construction for 4+Star App Sales communications development, proofing, editing, and campaign brainstorming Social media efforts led to a 3000% reach increase for brands page w/in first month Fidelity Investments, Smithfield, RI January 2012 May 2012 Administrative Intern, Asset Management Marketing Analyzed over 3.7 million searches from Fidelity.com in order to improve organic SEO Identified optimal landing pages for over 8,000 unique search terms from 6 month interval

 Data management of 200+ funds and portfolio managers for intranet site migration Presented Google Analytics reports via Excel / PowerPoint to VP of Asset Management SARGENT Manufacturing, New Haven, CT May 2010 Sept. 2010 Spreadsheet Analyst Temp. Rigorous data consolidation project with 27,000+ sales reports to resolve high stake error Independent Excel data analysis with direct chain of command to VP of Product Mgt. Leadership Bryant University, Smithfield, RI Special Events Chairman, Student Programming Board (Award Winner) 2011-2012 Treasurer, VP of Fundraising, Bryant Marketing AMA Chapter 2011-2012 Student Services Chairman, Student Senate (Award Winner) 2010-2012 Budget Analyst, Ways and Means Committee 2010-2012 Enrichment & Consulting Target Co. Canada Consulting Project (Competition Finalist) Winter 2012 Rhode Island Resource Recovery Center - Recycling Center Retrofit Plan Spring 2010 Sophomore International Experience Summer Study Abroad, Italy Summer 2010 Dunvegan Farm SIFE community service nonprofit farm project Spring 2010 Starbucks Case Competition Case Analysis (First prize winner) Fall 2010