MEDIA KIT & ADVERTISING

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We are Qatar's rst digital news service.

Were a local startup staffed by a small but versatile team of professional journalists, whove worked for Al Jazeera English, the BBC, the Wall Street Journal and Northwestern University. The perfect mix of curated and original content on Qatar, our stories are driven by the community, professionally written and edited to meet the highest standards of journalism. In just over a year, weve established ourselves as one of the most important news websites in and about Qatar, and won universal praise as the go-to source for our speedy and accurate coverage of the Villaggio Fire.

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Weve been recognised by:

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ABOUT US
Doha News is founded and edited by Omar Chatriwala and Shabina Khatri, and supported by a robust community of thousands of contributors, followers & subscribers.

Shabina Khatri is an American journalist who worked for the Detroit Free Press and the Wall Street Journal before moving to Qatar in 2007 to begin a freelance journalism career. She has written for the Hufngton Post, Al Jazeera English, Global Voices Online, and has served as an adjunct lecturer in journalism at Northwestern University in Qatar since 2010.

SHABINA KHATRI
Omar Chatriwala has been based in Qatar since 2006, when he arrived for the launch of Al Jazeera English. While serving as a journalist and editor at AJE for four years, he helped the channel launch a number of digital products. He has also taught multimedia journalism at Northwestern University in Qatar and currently serves as a digital content consultant for the Doha Centre for Media Freedom.

OMAR CHATRIWALA

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TESTIMONIALS
"It is Doha News... that has rightly received universal praise for its comprehensive coverage. Truly they have put all other news organisations however big or small to shame."
David Roberts, Deputy Director of the Royal United Services Institute

"For the most objective, unbiased and thorough coverage of this incident I have to commend the team at Doha News for their stellar coverage of this incident.

MilesMasterson, Editor of The EDGE Magazine

"As the news of the re at Villaggio spread across the city independentonline media initiative Dohanews became the rst to break the news. Pictures of smoke billowing from Villaggio were posted online by visitorswho were present inside the mall." @dohanews is doing a great job on the#VillaggioFire story. Suggest youfollow their twitfeed or website http://dohanews.co/ if interested

Azmat Haroon, The Peninsula newspaper

Kamahl Santamaria, News anchor at Al Jazeera English

"@dohanews only source with real info on#VillaggioFire. Huge lack oocal media coverage after public safety failure in massive mall blaze."

Ben Piven, Online producer at Al Jazeera English

"As news of the blaze swept across townonline media led the coverage. Local website Doha News won plaudits for its speedy and accurate reporting on the day."

Stephanie Hancock, BBC News

"As the mainstream media took time to reveal the extent of the damages, Doha News website was the only media to inform people living in Doha."

The Doha Centre for Media Freedom

"@Shabinakhatri and @dohanews brought real local journalism to #Doha. Thank you for today."

Khalid Al Baih, Qatar -based political cartoonist

Seriously impressed by @dohanews and others who have tried to bring clarity amidst confusion and grief.

Peter Townson, Gulf Times reporter

@Dohanews Thank you for all your updates & excellent reporting these past few days. What would we have done without you?#VillaggioFire

Lisa Travell, Deputy Editor of Ohlala! magazine

With smoke rising from a shopping mall and nearby streets closed, peoplein Doha wanted answers. They watched the story develop through the lens of a website created by two American journalists who have built a news site there.

Joe Grimm, Freedom Forum Diversity Institute

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OTHER ENDORSEMENTS
I am a supporter of Doha News. I support their mission as journalists, and I believe in what they are doing.
Al Anstey, Managing Director of Al Jazeera English, October 2012.

Basically, I have worked out there is one person I have to follow to nd everything of any possible interest in Qatar, and that is DohaNews. I don't know how she does it, but every interesting news item, blog post and forum discussion is covered on her feed, while all the boring stuff is cut out.
James Dunworth, Editor of QatarVisitor.com, November 2009.

The easiest way to keep abreast of the news pertaining to Qatar and the region on a daily basis is to follow Doha News on Twitter. With close to 6,000 followers (and growing), @dohanews is our pick this month.
Qatar Today magazine, October 2011.

A website that pulls the best of whatever the media is saying in or about Qatar every day. In an easy-to-follow blog format, the site has links to the actual stories where possible, and regularly posts interesting and beautiful photos of the country taken by locals and grabbed from their Flickr group of the same name. Started on Twitter in 2009, its quickly expanded, and has a lively comments section. You can also submit your own stories, making it a truly community-generated news source. And while there are handy summaries and pull-out quotes (for the time strapped), they almost always link back to the places to go to nd out more information.
Time Out Doha, Dohas best websites, August 2011.

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OUR AUDIENCES
Doha News is one of Qatars most popular news websites, serving nearly two million pageviews in a month at DohaNews.co, and with a following of more than 70, 000 on Twitter and Facebook. Our audience is engaged, professional and highly educated. Majority live and work in Qatar, making it an invaluable platform to mllmmake an impact.
VISITS

408, 521

PAGE VIEWS

1, 812, 157
average time per visit

BOUNCE RATE

2.26%

165, 956 unique visitors with 68.7% returning and 31.3% new visitors.

2.14

That means almost no one who comes to the site leaves immediately. Phillipines

Qatar

Female

63%

Male

37%

4% 73%
Others

5%

AGE

67%

95%
22% Country of residence 3%

GCC

5%

India

10%

15 - 24

25 - 44

45 - 60

60>
Levant

Region of origin
East Asia

38%

8%

Western

9%

10% 23%
GCC Sub-continent

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EDUCATION

39%

33%

15%

8%

Undergraduate

Postgraduate

Technical college

Secondary

INDUSTRY

36%

OCCUPATION

28% 22% 17% 11%

Education & Training

20%

Construction Professional, Scientic & Technical Services Advertising, Arts & Media

12% 8%
Professional CEO/ manager Senior manager Administrative & secretarial

6.7%
Housewife

MONTHLY HOUSEHOLD INCOME

LOCATION ACCESS

(%) 55

76%
52.4

50

45% 22% 12%

45

40

35

Home
30

Work

Smartphone Tablet

25

34%
7.19%

of respondents said they access Doha News from a mobile device

20

15

7.53%
5.99%

10

4.97% 1.71%

Reference from:
0.86%

Google Analytics - July 2013) and (Effective Measure - Dec 2012 user survey)

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$35,000

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OPPORTUNITIES

We offer highly visible advertising.

Advertising banners are available on sponsorship rates - per day, week, month or quarter. There are also special sponsorship opportunities available from time to time and we are keen to work with you to build a custom marketing strategy. Send us an e-mail on sales@dohanews.co if youd like to review our current rate card or just want to get in touch.

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WEVE WORKED WITH:

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FEATURES
Beyond prominent ad space on a highly-engaged website, advertising with Doha News has a lot of other benets:

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so we only ever sell conrmed ad inventory. You get what you paid for, never less.

Guaranteed inventory: We use forecasting software,

when your campaign starts and ends, the time of day its shown, how often its up, who sees it, and even rotate multiple ads. The choices are yours.

Customized delivery: Choose your ad placement,

Real-time tracking: We give you access to the

reporting data, so you can follow how successful your campaign is while its happening.

Creative exibility: We can host text ads, images

including JPEGs, GIF and PNGs, Adobe Flash SWF les containing animation, sound,video, or interactive features; we can even run custom HTML and JavaScript snippets. Whatever youve got, we can work with.

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ACCEPTABLE SIZES
300 x 600 px
160 x 600 px

125 x 125 px

300 x 250 px

728 x 90 px
*scaled to ratio 728x90: 300x250: 300x600: A highly visible placement that sits at the top of site and is seen every time a page on the website loads. A universal size that offers high engagement, and is perfect for rich media. A visually impactful ad that offers plenty of space to get your message across to potential clients.

.jpeg

.png

.gif

.swf

Send image les in the form of .jpg (.jpeg), .png, or .gif. Flash les in the form of a .swf. We can accommodate most third party creative or script snippets. Please stray away from sending original art les as items tend to get lost during the transfer or export of such les.

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AD GUIDELINES

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To clearly distinguish advertisements from editorial content, we require that all white background ads come with a border. All ads with off-site links will open a new browser window. No on-load pop-over ads. All versions of creative that will be served via a third party must be provided for testing and approval prior to appearing on the site. Images need to be good quality and have visual integrity. They cannot be pixelated. This being said, the smaller the le size the better, preferably around 35k per ad unit. If the sponsor does not have a graphics person it can send a logo, preferably an Adobe lllustrator .eps le that can be re-sized without compromising quality. All Flash ads need to be accompanied by a static image version of the ad. Flash ads may loop a maximum of three times, and should run under 12 seconds total. Please apply these same guidelines for other animated le types, such as .gif les. All ad units must be clearly identied as such.

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DISCLOSURES

Doha News reserves the right to reject any ad based on content or images contained in the banner.
Doha News will decline to accept advertising that it knows or believes to be misleading, inaccurate, fraudulent or illegal, or that fails to comply, in Doha Newss sole discretion, with its standards of decency, taste or dignity. Doha News, like all quality publishers of original journalism, maintains a clear separation between news and advertising content. Advertising that attempts to blur this distinction in a manner that, in Doha Newss sole judgment, confuses readers, will be rejected.

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