Information Experience Design New Programme 2012/13

iED
The way we construct, access and interpret information is changing beyond recognition from real-world wayfinding to augmented environments and the navigation of digital systems. A thorough understanding of the new landscape has never been more essential. A designers audience now receives information and brand communication through multiple touchpoints (sometimes simultaneously). How we experience the world around us, inform ourselves, make choices and navigate uncharted territories is increasingly about the use and experience of multi-platform information delivery systems. The new communications designer must be able to create and curate these experiences. The Information Experience Design MA programme will provide its graduating students with the transferable skills to work in collaborative, interdisciplinary ways with a range of emerging practices in digital and transmedia design. It will have a cultural and independent creative outlook, supporting practice that is not restricted by industry expectations. This is not a programme that expects to engage with students whose primary practice is limited to predictable patterns of styling information delivery, nor is it designed to promote ambitions that are overtly commercially prescribed or autobiographical. The ambition of the programme is that it becomes a global focal point for research and the place where the key ideas and future forms of the discipline are imagined.

Projects will encourage students to work closely with news and current affairs exploring political, environmental and inclusive design agendas by engaging in areas such as: data analytics and visualisation identity development and interpretation exhibition and museum design In the first year, students will choose from one of the six school-wide elective projects, which run for the first two terms. One of the primary functions of these elective projects is to enable students who wish to focus on a comparatively narrow area of communications to do so. Students should also be developing ideas for personal projects supported by their personal tutor; the final term of the first year is entirely given over to self-directed projects. During the second year students will continue to work on self-authored projects. Students can also choose to work on the competitions and commissions that the programme attracts from industry or take advantage of cross-college interdisciplinary collaborative projects. Each student accepted into the programme should have already engaged in some form of new-media design, information design/experience design or related activity. The quality of the student will be demonstrated by the standard of a portfolio of work and qualified by the award of an Honours degree in the subject or appropriate associated subjects. Applications are welcomed from: graduates from a diversity of communications backgrounds: students will be carefully selected from undergraduate programmes that span graphic design, graphic information design, exhibition design, multimedia digital design and typographic design

Applications Applications will be accepted for 2012/13 entry, subject to a successful final programme validation in spring 2012. Deadlines for this course differ from all other MA programmes in that priority deadline for receipt of applications is 30 April 2012, but applications may be accepted later in the year, subject to programme numbers. Please contact the programme directly for further information.

Staff
Programme staff will consist of highly regarded practitioners who ensure that practical application is relevant and who are academically qualified to provide a critical context for the discipline. For more information please contact ied@rca.ac.uk

experienced designers including mid- to senior professionals looking to re-engage with study, change their working practices, expose themselves to new challenges and be part of an exciting multi-cultural creative community.

Royal College of Art Kensington Gore London SW7 2EU registry@rca.ac.uk +44 (0)20 7590 4444 www.rca.ac.uk

rca.ac.uk/ied

graduates who are seeking to develop their design capabilities from the social sciences, humanities or design journalism and locate their expertise within an information design discipline