SHELL

Energy Efficiency

9. 20. 12 | Deokgi Min

Treatment: Form + Content

Overview

Sell us your idea, top to bottom. Think it through.

Big idea, Tone, Form + Content, Emotion, Action, Story, Impression

Shell is a global group of energy companies with around 93000 employees in more than 90 countries and territories. I am going to show some oil drops gathering on floor. Oil getting drain under the floor, and the shell logo appears.

WHAT DOES IT LOOK LIKE?

Style, Palette, Imagery, Analogy

It will be 3D work. Simple shape, hight contrast between black and orange color.

WHAT DOES IT MOVE LIKE?

Animation, Camera, Edit, Analogy

Camera movement will not fast. There will be some close up scenes.

WHAT DOES IT SOUND LIKE?

Music, Sound Design, Mood, Tone

Use sound effects, or drum sound.

Reference: Style

Use as many images as you think make sense here... but keep it focused. We should see this and say aha!

Breakdown: Concept

This should come from your early thinking about the project.

Keywords

A list of Ideas, tone, motifs, techniques, moods, imagery etc.

Simple Unique Sophisticated Clear 3D

Gathering Drain Geometric Sleek Symbolic

Smooth Contrast Oil Appearance Chemicals

Theme

Pick one single idea that you think encapsulates the piece.

Drain
Shell logo animation with gathering and draining oil draps.

Thesis

This is a one-liner that sums up the entire piece

Storyboard: A

These frames need to reflect the finished look AND tell the story of your piece.

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Storyboard: B

These frames need to reflect the finished look AND tell the story of your piece.

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame

Describe anything were not seeing in this beautiful frame