fasanghari@itrc.ac.

itr
2

saraieali@yahoo.com

mdastmardi@yahoo.com

abdollahi@itrc.ac.ir

4
 2

n
j i aij
W ( w1 , w2 ,..., wn ) Ac {aij }
wi aij
aij
wj
A
A wi wj aij
Ac

5
-Aggressive Strategy
6
- Defensive Strategy
7
- Stability Strategy
8
-Decision Support Systems
9
-Virtual
10
- External Factors
11
-Michael Porter
 i 1,2,3,4
j 1,2,3
i 1,2,3,4 j 1,2,3

12

13

14

12
Subjective Method
13
Objective Method
14
Linguistic Variables
 16 15

t
x X x t 1,2,3,.., R
at (x) 0 at (x) 1 x t at (x)

at (x)
:

at (x) 1

R R
Ct 1 A( x) C t .at ( x)
t 1 t 1

Ct

x x

TFN (a, b, c, d )

d c b a

15
Baas
16
Number ( TFN) Trapezoidal Fuzzy
 1 ( a1, 2 , b1, 2 , c1, 2 , d 1, 2 ) ( a1,3 , b1, 3 , c1,3 , d 1,3 ) ( a1, 4 , b1, 4 , c1, 4 , d1, 4 )
(a 2 ,1 , b2 ,1 , c 2,1 , d 2,1 ) 1 (a 2 ,3 , b2,3 , c 2,3 , d 2,3 ) (a 2, 4 , b2 , 4 , c 2, 4 , d 2, 4 )
(a3,1 , b3,1 , c3,1 , d 3,1 ) ( a 3 , 2 , b 3, 2 , c 3 , 2 , d 3, 2 ) 1 (a3, 4 , b3, 4 , c3, 4 , d 3, 4 )
(a 4,1 , b4 ,1 , c 4,1 , d 4,1 ) (a 4, 2 , b4, 2 , c 4 , 2 , d 4 , 2 ) (a 4 ,3 , b4,3 , c 4,3 , d 4,3 ) 1

( ai , j , bi , j , ci , j , d i , j ) 1 i j

4 1/ 4 4 1/ 4 4 1/ 4 4
ak [ a ]
j 1 k, j bk [ b ]
j 1 k, j ck [ c ]
j 1 k, j dk [ j 1 d k , j ]1 / 4
k {1,2,3,4}

ak bk ck dk
Wk ( )
A B C D

4 4 4 4
A ak B bk C ck D dk
k 1 k 1 k 1 k 1

i
i j

al bl cl dl
Vl ( ) l {1,2,3}
A B C D

Uj j
4
Uj Wi Vi , j
i 1

U1,U2,U3
 (R=3)

1 (1/5,1/4,1/3,1/2) (1/2,1/2,2/3,1) (4/9,1/2,4/7,1)

(2,3,4,5) 1 (1,2,3,4) (1,1.5,2,2.5)
(1,1.5,2,2) (1/4,1/3,1/2,1) 1 (2/7,1/3,1/2,4/5)
(1,1.75,2,2.25) (5/9,1/2,2/3,1) (1.25,2,3,3.5) 1

1 (1/4,1/4,2/7,1/3) (1/3,1/3,2/5,1/2)
(3,3.5,4,4) 1 (1/2,2/3,1,1)
(2,2.5,3,3) (1,1,1.5,2) 1

1 (1/2,1/2,1,1) (2,3,3,4)
(1,1,2,2) 1 (2,2,2,3)
(1/4,1/3,1/3,1/2) (1/3,1/2,1/2,1/2) 1

1 (1/2,2/3,1,1) (1/2,1/2,1,1)
(1,1,3/2,2) 1 (2/3,1,1,1)
(1,1,2,2) (1,1,1,3/2) 1
 1 (2/7,1/3,2/5,1/2) (1/3,4/11,2/5,1)
(2,2.5,3,3.5) 1 (1/2,1/2,2/3,1)
(1,2.5,2.75,3) (1,1.5,2,2) 1

a1=1.29 b1=1.31 c1=1.37 d1=1.71

a2=1.71 b2=1.84 c2=2.15 d2=2.18
a3=1.36 b3=1.47 c3=1.59 d3=1.69
a4=1.56 b4=1.74 c4=1.88 d4=1.98

4 4 4 4
A ai 5.92 B bi 6.35 C ci 6.99 D di 7.56
i 1 i 1 i 1 i 1

1.29 1.31 1.37 1.71

w1 (a1
5.92
, b1
6.35
, c1
6.99
, d1
7.56
) (0.22,0.22,0.23,0.29)

w2 (0.29,0.31,0.36,0.37)

w3 (0.23,0.25,0.27,0.28)

w4 (0.26,0.29,0.32,0.39)

Vj
1 (1/4,1/4,2/7,1/3) (1/3,1/3,2/5,1/2) (0.26,0.26,0.27,0.28)
(3,3.5,4,4) 1 (1/2,2/3,1,1) (0.37,0.39,0.41,0.41)
(2,2.5,3,3) (1,1,1.5,2) 1 (0.36,0.37,0.40,0.41)

Vj
1 (1/2,1/2,1,1) (2,3,3,4) (0.36,0.39,0.40,0.43)
(1,1,2,2) 1 (2,2,2,3) (0.37,0.37,0.40,0.43)
(1/4,1/3,1/3,1/2) (1/3,1/2,1/2,1/2) 1 (0.27,0.29,0.29,0.30)
 Vj
1 (1/2,2/3,1,1) (1/2,1/2,1,1) (0.31,0.32,0.35,0.35)
(1,1,3/2,2) 1 (2/3,1,1,1) (0.34,0.35,0.37,0.39)
(1,1,2,2) (1,1,1,3/2) 1 (0.35,0.35,0.39,0.40)

Vj
1 (1,1,1/2,1/2) (1/2,1/2,1,1) (0.32,0.32,0.32,0.32)
(2,2,1,1) 1 (1,1,1,2) (0.37,0.37,0.34,0.37)
(1,1,2,2) (1/2,1,1,1) 1 (0.32,0.32,0.34,0.37)

U1 ( 0 .22 ,0 .22 ,0 .23,0 .29 ) ( 0 .36 ,0 .39 ,0 .40 ,0 .43 ) ( 0 .29 ,0 .31,0 .36 ,0 .37 ) ( 0 .26 ,0 .26 ,0 .27 ,0 .28 )
( 0 .23,0 .25 ,0 .27 ,0 .28 ) ( 0 .31,0 .32 ,0 .35 ,0 .35 ) ( 0 .26 ,0 .29 ,0 .32 ,0 .39 ) ( 0 .32 ,0 .32 ,0 .32 ,0 .32 )
( 0 .31,0 .34 ,0 .39 ,0 .45 )
U2 (0.36,0.40,0.45,0.53)
U3 (0.33,0.36,0.42,0.50)
U3 U 2 U1

x 0.31 0 x 0.36 0
x 0.45 0 x 0.53 0
0.34 x 0.39 1 0.40 x 0.45 1
U1 ( x ) x 0.31 U2 ( x) x 0.36
0.31 x 0.34 0.36 x 0.40
0.34 0.31 0.40 0.36
x 0.45 x 0.53
0.39 x 0.45 0.45 x 0.53
0.39 0.45 0.45 0.53

x 0.33 0
x 0.50 0
0.36 x 0.42 1
U3 ( x) x 0.33
0.33 x 0.36
0.36 0.33
x 0.50
0.42 x 0.50
0.42 0.50
 (x)
(x) 1
U1 [0.34,0.39] U2 [0.40,0.45] U3 [0.36,0.42]

(x) 1 =Max [0.34,0.39] = 0.39

(x) 1 =Max [0.40,0.45] = 0.45
(x) 1 =Max [0.36,0.42] = 0.42

0.10
U1 [0.31,0.44] U2 [0.36,0.52] U3 [0.33,0.49]
(x) 0.1 =Max [0.31,0.44] = 0.44
(x) 0.1 =Max [0.36,0.52] = 0.52
(x) 0.1 =Max [0.33,0.49] = 0.49

0 .1 1 .0

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[2] Fred R. David "Strategic Management," Prentice Hall, Inc, 1998.
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1980.
[6] Efraim Turban, Jaye E. Aronson, "Decision Support Systems And Intelligent Systems,"
Prentice-Hall, 1998.
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Science, Vol. 16, No. 8, 1970.
[8] Alter, S.L., "Decision Support Systems: Current Practices and Continuing Challenges,"
Reading, MA: Addison-Wesley, 1980.
[9] Micheal E. Porter, "From Competetive Strategy, Techniques For Analyzing Industries and
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Using Fuzzy Sets," Automatica, 13, pp. 47-58, 1977.
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Fuzzy AHP," MCDM 2002 World Conference, Semmering, Austria, 2002.
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