Helvetica directed by Gary Hustwit, 2007

Is it "informational" or "promotional"? support your argument: This is an informational film about the industry of type design and graphic design. Some of the designers are against using Helvetica in their work, although the documentary concentrates mostly about the significance of Helvetica and what an important landmark it is in design culture. Who is the primary audience it aimed at? This documentary is aimed at graphic designers or design enthusiasts. What is the relevance of it to specific areas/topics of our course? This film is meant to shed light on something that is considered to be an almost perfect design, and elaborate on how influential and ubiquitous it is in our society. Knowing how designers think about design or typography can help us be critical (or begin to be critical) about design around us and our own designs. According to the film, how does type affects our lives? Type can affect our moods and how we think about a brand or ad. According to the film, Helvetica makes a company appear more accessible, more accountable, and more transparent. Type and design is influential and persuasive, it appeals to our emotions. Will you use Helvetica for your future graphic projects? After watching this documentary, I will not be using Helvetica. I did not realize how over-used it is. Further Notes: About the negative space difficult to appraise it straight forward and readable grid, way of making order and making order is typography Helvetica, more machine, doing away with manual details, neutral clear nature and message cutting them in steal start with h, then o, p (half straight and half round is it sans-serif? can already begin to know its DNA slicing at the terminal the space between the letters hold the letters Helvetica is the latin name of Switzerland, tweaked to "the Swiss type" Look more accessible, more countable, more transparent EPA, Taxes are in Helvetica typeface invites open interpretation cheeky vs sober helvetica, no rhythm no contrast too ubiquitous, sameness, becomes a synonym of conformity and routine