Laura Lorenzetti

404.547.8032 lauraelorenzetti@gmail.com @lauralorenzetti

experience
August 2011 August 2012 Raison Pure branding and product design agency New York, NY Account Manager/Copy Writer
Developed positioning and brand strategy for new products for companies such as Diageo (Johnnie Walker, Ciroc, Godiva) and Unilever (Dove). Worked alongside designers, strategists and account managers to develop copy for presentations and brand positioning documents. Projects included marketing strategy, packaging design and newto-world product innovation. Projects often created a brand from scratch: determining a strategic opportunity within the market, developing an identity including packaging design and tone-of-voice and outlining a holistic platform that would extend to marketing and advertising agencies. An example would be the newly launched Johnnie Walker Platinum.

November 2010 July 2011 Elmwood Design branding and product design agency New York, NY Account Manager
Developed and maintained client accounts for Walmart retail and Colgate-Palmolive, focusing primarily on product and environmental design. Work included taking initial briefs and developing an appropriate approach for the design and strategic teams to meet fast deadlines while tracking ongoing progress. Led the marketing and public relations initiatives to support new business development for the nascent New York office.

November 2007 October 2010 Raison Pure branding and product design agency New York, NY Account Manager
Executed, monitored and analyzed design projects from initial brief through final execution while maintaining client relationships. Worked with designers and strategists to develop copy for presentations and guidelines. Projects included product extensions and in-store guidelines for global brands such as Dove and Burts Bees and new product innovation for brands such as Courvoisier, Pepsi and Jell-O.

Summer/Fall 2007 Novita Public Relations Brooklyn, NY Freelance writer

Worked with boutique design clients to increase media exposure through press releases and events for industry professionals. Wrote copy and edited design blog for the company: www.design-calendar.com. Clients included Ceramic Tiles of Italy, Jeff Miller, Italian Trade Commission and BKLYN Designs.

education
CUNY Graduate School of Journalism, M.A., Journalism, Expected Graduation December 2013 New York University, B.A., Economics, Minors in Italian and Journalism, May 2007

skills
Proficient in Microsoft Office Suite, iWork, Audio Editing, Adobe InDesign and Photoshop Knowledgeable in CSS, HTML, Wordpress and Final Cut Pro Read and write conversational Italian Avid dog walker and consumer of information