GET DATA /TYPE=XLSX

/FILE='D:\DESKTOP\NEW\amm\positioning\(Positioning) Case Infiniti G20 Da

ta.xlsx'
/SHEET=name 'FACTOR'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
EXECUTE.
DATASET NAME DataSet1 WINDOW=FRONT.
FACTOR
/VARIABLES Attractive Quiet Unreliable PoorlyBuilt Interesting Sporty Un
comfortable Roomy EasyService Prestige Common Economical Successful AvantG
arde PoorValue
/MISSING LISTWISE
/ANALYSIS Attractive Quiet Unreliable PoorlyBuilt Interesting Sporty Unc
omfortable Roomy EasyService Prestige Common Economical Successful AvantGa
rde PoorValue
/PRINT INITIAL CORRELATION SIG DET INV REPR EXTRACTION FSCORE
/FORMAT SORT BLANK(.10)
/PLOT EIGEN
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/ROTATION NOROTATE
/SAVE REG(ALL)
/METHOD=CORRELATION.

Factor Analysis
[DataSet1]

Page 1

Correlation Matrixa,b
Attractive
Correlation

Attractive

Quiet

Unreliable

Poorly Built

Interesting

1.000

.709

-.843

-1.000

-.533

.709

1.000

-.355

-.709

-.561

-.843

-.355

1.000

.843

.429

-1.000

-.709

.843

1.000

.533

Interesting

-.533

-.561

.429

.533

1.000

Sporty

-.354

-.758

-.033

.354

.535

Uncomfortable

-.241

-.627

-.250

.241

.429

.193

.467

.200

-.193

-.535

Quiet
Unreliable
Poorly Built

Roomy
Easy Service

-.342

-.429

.055

.342

.530

Prestige

.843

.813

-.545

-.843

-.429

Common

-.449

-.325

.186

.449

.532

Economical

-.327

.094

.286

.327

-.388

Successful

.855

.578

-.843

-.855

-.705

AvantGarde

.361

.055

-.250

-.361

-.286

Poor Value

-.590

-.757

.408

.590

.758

Correlation Matrix
Sporty
Correlation

Uncomfortabl
e

a,b

Easy Service

Prestige

Attractive

-.354

-.241

.193

-.342

.843

Quiet

-.758

-.627

.467

-.429

.813

Unreliable

-.033

-.250

.200

.055

-.545

Poorly Built

.354

.241

-.193

.342

-.843

Interesting

.535

.429

-.535

.530

-.429

1.000

.635

-.643

.700

-.559

Sporty
Uncomfortable
Roomy
Easy Service
Prestige
Common

Roomy

.635

1.000

-.802

.600

-.545

-.643

-.802

1.000

-.700

.316

.700

.600

-.700

1.000

-.575

-.559

-.545

.316

-.575

1.000

.398

.559

-.797

.813

-.474

Economical

-.344

-.071

.153

.094

-.351

Successful

-.193

-.241

.193

-.342

.733

AvantGarde

.134

-.250

.535

-.218

.136

Poor Value

.600

.408

-.327

.356

-.594

Page 2

Correlation Matrixa,b

Correlation

Common

Economical

Successful

AvantGarde

Poor Value

Attractive

-.449

-.327

.855

.361

-.590

Quiet

-.325

.094

.578

.055

-.757

Unreliable

.186

.286

-.843

-.250

.408

Poorly Built

.449

.327

-.855

-.361

.590

Interesting

.532

-.388

-.705

-.286

.758

Sporty

.398

-.344

-.193

.134

.600

Uncomfortable

.559

-.071

-.241

-.250

.408

-.797

.153

.193

.535

-.327

Roomy
Easy Service

.813

.094

-.342

-.218

.356

Prestige

-.474

-.351

.733

.136

-.594

Common

1.000

.319

-.449

-.745

.304

Economical

.319

1.000

-.155

-.429

-.175

Successful

-.449

-.155

1.000

.361

-.590

AvantGarde

-.745

-.429

.361

1.000

-.102

Poor Value

.304

-.175

-.590

-.102

1.000

a. Determinant = .000
b. This matrix is not positive definite.
Communalities
Initial

Extraction

Attractive

1.000

.964

Quiet

1.000

.890

Unreliable

1.000

.966

Poorly Built

1.000

.964

Interesting

1.000

.961

Sporty

1.000

.907

Uncomfortable

1.000

.808

Roomy

1.000

.953

Easy Service

1.000

.738

Prestige

1.000

.977

Common

1.000

.965

Economical

1.000

.949

Successful

1.000

.901

AvantGarde

1.000

.902

Poor Value

1.000

.757

Extraction Method: Principal Component

Analysis.

Page 3

Total Variance Explained

Initial Eigenvalues
% of Variance

Cumulative %

7.355

49.035

49.035

7.355

49.035

2.992

19.944

68.979

2.992

19.944

2.082

13.877

82.856

2.082

13.877

1.175

7.832

90.689

1.175

7.832

.627

4.180

94.869

.342

2.277

97.146

.328

2.188

99.334

.070

.466

99.800

.030

.200

100.000

10

2.792E-016

1.861E-015

100.000

11

1.402E-018

9.346E-018

100.000

12

-5.652E-017

-3.768E-016

100.000

13

-2.158E-016

-1.439E-015

100.000

14

-7.364E-016

-4.909E-015

100.000

15

-1.385E-015

-9.235E-015

100.000

Component
1

Total

Extraction Sums of Squared ...

Total

% of Variance

Total Variance Explained

Extraction ...
Component
1

Cumulative %
49.035

68.979

82.856

90.689

5
6
7
8
9
10
11
12
13
14
15
Extraction Method: Principal Component Analysis.

Page 4

Scree Plot
8

Eigenvalue

0
1

10

11

12

13

14

15

Component Number
Component Matrix a
Component
1
Prestige
Poorly Built

-.867

.176

.854

-.478

Attractive

-.854

.478

Quiet

-.831

Successful

-.809

.443

Interesting

.768

.152

Poor Value

.750

Common

.715

Easy Service

4
-.436

-.369

-.232
.217

.225

-.546

.414

-.154

.258

-.611

-.118

.685

.444

-.224

.147

Sporty

.655

.549

.360

.214

Uncomfortable

.614

.613

.214

Unreliable

.556

-.785

-.181

Roomy

-.607

-.683

.315

.138

AvantGarde

-.414

.769

.366

Economical

.118

-.495

-.673

.488

Extraction Method: Principal Component Analysis.

a. 4 components extracted.
Page 5

Reproduced Correlations
Attractive
Reproduced Correlation

Attractive

.964

Quiet

.695

Unreliable

Poorly Built

.695

-.839

-.964

.890 a

-.381

-.695

-.839

-.381

.966

Poorly Built

-.964

-.695

.839

Interesting

-.549

-.609

.427

.549

Sporty

-.325

-.779

-.072

.325

Uncomfortable

-.244

-.582

-.187

.244

.171

.420

.203

-.171

Easy Service

Residual

Quiet

Unreliable

Roomy

.839
.964 a

-.376

-.562

-.015

.376

Prestige

.860

.832

-.548

-.860

Common

-.458

-.365

.160

.458

Economical

-.351

.084

.304

.351

Successful

.888

.600

-.842

-.888

AvantGarde

.337

-.032

-.286

-.337

Poor Value

-.629

-.742

.461

.629

.014

-.003

-.036

.026

-.014

Attractive
Quiet

.014

Unreliable

-.003

.026

Poorly Built

-.036

-.014

.003

Interesting

.016

.047

.002

Sporty

.003
-.016

-.029

.021

.039

.029

Uncomfortable

.004

-.045

-.063

-.004

Roomy

.022

.047

-.002

-.022

Easy Service

.034

.134

.069

-.034

Prestige

-.017

-.018

.003

.017

Common

.009

.040

.026

-.009

Economical

.025

.010

-.018

-.025

Successful

-.033

-.022

-.001

.033

AvantGarde

.024

.087

.036

-.024

Poor Value

.039

-.015

-.053

-.039

Page 6

Reproduced Correlations
Interesting
Reproduced Correlation

Roomy

-.549

-.325

-.244

.171

Quiet

-.609

-.779

-.582

.420

Unreliable

.427

-.072

-.187

.203

Poorly Built

.549

.325

.244

-.171

Interesting

.961

.551

.427

-.574

Sporty

.551

.907 a

.751

-.630

Uncomfortable

.427

.751

.808 a

-.792

-.574

-.630

-.792

.953 a

Easy Service

Residual

Uncomfortabl
e

Attractive

Roomy

Sporty

.463

.644

.746

-.769

Prestige

-.417

-.590

-.511

.323

Common

.515

.365

.630

-.819

Economical

-.402

-.332

-.063

.122

Successful

-.684

-.259

-.174

.202

AvantGarde

-.333

.126

-.202

.492

Poor Value

.757

.622

.405

-.364

Attractive

.016

-.029

.004

.022

Quiet

.047

.021

-.045

.047

Unreliable

.002

.039

-.063

-.002

Poorly Built

-.016

.029

-.004

-.022

-.016

.002

.040

Interesting
Sporty

-.016

-.116

-.013

Uncomfortable

.002

-.116

-.010

Roomy

.040

-.013

-.010

Easy Service

.067

.056

-.146

.070

Prestige

-.012

.032

-.034

-.007

Common

.018

.034

-.071

.022

Economical

.015

-.011

-.009

.031

Successful

-.021

.066

-.067

-.009

AvantGarde

.047

.007

-.048

.043

Poor Value

.001

-.022

.003

.037

Page 7

Reproduced Correlations

Reproduced Correlation

Easy Service

Prestige

Common

Economical

Attractive

-.376

.860

-.458

-.351

Quiet

-.562

.832

-.365

.084

Unreliable

-.015

-.548

.160

.304

Poorly Built

.376

-.860

.458

.351

Interesting

.463

-.417

.515

-.402

Sporty

.644

-.590

.365

-.332

Uncomfortable

.746

-.511

.630

-.063

-.769

.323

-.819

.122

Roomy

Residual

Easy Service

.738

-.564

.723

.083

Prestige

-.564

.977 a

-.479

-.354

Common

.723

-.479

.965 a

.310

Economical

.083

-.354

.310

.949 a

Successful

-.314

.689

-.458

-.174

AvantGarde

-.368

.158

-.789

-.425

Poor Value

.410

-.607

.308

-.279

Attractive

.034

-.017

.009

.025

Quiet

.134

-.018

.040

.010

Unreliable

.069

.003

.026

-.018

Poorly Built

-.034

.017

-.009

-.025

Interesting

.067

-.012

.018

.015

Sporty
Uncomfortable
Roomy

.056

.032

.034

-.011

-.146

-.034

-.071

-.009

.070

-.007

.022

.031

-.012

.090

.010

.005

.003

Easy Service
Prestige

-.012

Common

.090

.005

Economical

.010

.003

.009

Successful

-.028

.045

.009

.019

AvantGarde

.149

-.022

.043

-.003

Poor Value

-.054

.013

-.004

.104

.009

Page 8

Reproduced Correlations
Successful
Reproduced Correlation

Poor Value

Attractive

.888

.337

-.629

Quiet

.600

-.032

-.742

Unreliable

-.842

-.286

.461

Poorly Built

-.888

-.337

.629

Interesting

-.684

-.333

.757

Sporty

-.259

.126

.622

Uncomfortable

-.174

-.202

.405

.202

.492

-.364

Roomy
Easy Service

Residualb

AvantGarde

-.314

-.368

.410

Prestige

.689

.158

-.607

Common

-.458

-.789

.308

Economical

-.174

-.425

-.279

Successful

.901

.409

-.649

AvantGarde

.409

.902 a

-.047

Poor Value

-.649

-.047

.757 a

Attractive

-.033

.024

.039

Quiet

-.022

.087

-.015

Unreliable

-.001

.036

-.053

Poorly Built

.033

-.024

-.039

Interesting

-.021

.047

.001

Sporty

.066

.007

-.022

Uncomfortable

-.067

-.048

.003

Roomy

-.009

.043

.037

Easy Service

-.028

.149

-.054

Prestige

.045

-.022

.013

Common

.009

.043

-.004

Economical

.019

-.003

.104

-.047

.059

Successful
AvantGarde

-.047

Poor Value

.059

-.055
-.055

Extraction Method: Principal Component Analysis.

a. Reproduced communalities
b. Residuals are computed between observed and reproduced correlations. There are 19 (18.0%)
nonredundant residuals with absolute values greater than 0.05.

Page 9

Component Score Coefficient Matrix

Component
3

Attractive

1
-.116

.160

-.016

-.064

Quiet

-.113

-.031

-.177

-.198

Unreliable

.076

-.262

.044

-.154

Poorly Built

.116

-.160

.016

.064

Interesting

.104

.051

.108

-.465

Sporty

.089

.184

.173

.183

Uncomfortable

.084

.205

-.046

.182

-.083

-.228

.151

.117

.093

.148

-.107

.125

Prestige

-.118

.059

-.034

-.371

Common

.097

.086

-.294

-.100

Economical

.016

-.165

-.323

.415

Successful

-.110

.148

-.025

.185

AvantGarde

-.056

.026

.369

.311

Poor Value

.102

.009

.199

-.131

Roomy
Easy Service

Extraction Method: Principal Component Analysis.

Component Scores.
Component Score Covariance Matrix
Component
1

1.000

.000

.000

.000

.000

1.000

.000

.000

.000

.000

1.000

.000

.000

.000

.000

1.000

Extraction Method: Principal Component Analysis.

Component Scores.

FACTOR
/VARIABLES Attractive Quiet Unreliable PoorlyBuilt Interesting Sporty Un
comfortable Roomy EasyService Prestige Common Economical Successful AvantG
arde PoorValue
/MISSING LISTWISE
/ANALYSIS Attractive Quiet Unreliable PoorlyBuilt Interesting Sporty Unc
omfortable Roomy EasyService Prestige Common Economical Successful AvantGa
rde PoorValue
/PRINT INITIAL CORRELATION EXTRACTION ROTATION FSCORE
/FORMAT SORT BLANK(.10)
/PLOT EIGEN ROTATION
/CRITERIA FACTORS(3) ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25) DELTA(0)
/ROTATION OBLIMIN
Page 10

/SAVE REG(ALL)
/METHOD=CORRELATION.

Factor Analysis
[DataSet1]
Correlation Matrixa
Attractive
Correlation

Attractive
Quiet

Quiet

1.000

.709

Unreliable

Poorly Built

Interesting

-.843

-1.000

-.533

.709

1.000

-.355

-.709

-.561

-.843

-.355

1.000

.843

.429

-1.000

-.709

.843

1.000

.533

Interesting

-.533

-.561

.429

.533

1.000

Sporty

-.354

-.758

-.033

.354

.535

Uncomfortable

-.241

-.627

-.250

.241

.429

.193

.467

.200

-.193

-.535

-.342

-.429

.055

.342

.530

Unreliable
Poorly Built

Roomy
Easy Service
Prestige

.843

.813

-.545

-.843

-.429

Common

-.449

-.325

.186

.449

.532

Economical

-.327

.094

.286

.327

-.388

Successful

.855

.578

-.843

-.855

-.705

AvantGarde

.361

.055

-.250

-.361

-.286

Poor Value

-.590

-.757

.408

.590

.758

Correlation Matrix
Sporty
Correlation

Uncomfortabl
e

Easy Service

Prestige

Attractive

-.354

-.241

.193

-.342

.843

Quiet

-.758

-.627

.467

-.429

.813

Unreliable

-.033

-.250

.200

.055

-.545

Poorly Built

.354

.241

-.193

.342

-.843

Interesting

.535

.429

-.535

.530

-.429

1.000

.635

-.643

.700

-.559

.635

1.000

-.802

.600

-.545

-.643

-.802

1.000

-.700

.316

.700

.600

-.700

1.000

-.575

Prestige

-.559

-.545

.316

-.575

1.000

Common

.398

.559

-.797

.813

-.474

Economical

-.344

-.071

.153

.094

-.351

Successful

-.193

-.241

.193

-.342

.733

AvantGarde

.134

-.250

.535

-.218

.136

Poor Value

.600

.408

-.327

.356

-.594

Sporty
Uncomfortable
Roomy
Easy Service

Roomy

Page 11

Correlation Matrixa

Correlation

Common

Economical

Successful

AvantGarde

Poor Value

Attractive

-.449

-.327

.855

.361

-.590

Quiet

-.325

.094

.578

.055

-.757

Unreliable

.186

.286

-.843

-.250

.408

Poorly Built

.449

.327

-.855

-.361

.590

Interesting

.532

-.388

-.705

-.286

.758

Sporty

.398

-.344

-.193

.134

.600

Uncomfortable

.559

-.071

-.241

-.250

.408

-.797

.153

.193

.535

-.327

Roomy
Easy Service

.813

.094

-.342

-.218

.356

Prestige

-.474

-.351

.733

.136

-.594

Common

1.000

.319

-.449

-.745

.304

Economical

.319

1.000

-.155

-.429

-.175

Successful

-.449

-.155

1.000

.361

-.590

AvantGarde

-.745

-.429

.361

1.000

-.102

Poor Value

.304

-.175

-.590

-.102

1.000

a. This matrix is not positive definite.

Communalities
Initial

Extraction

Attractive

1.000

.958

Quiet

1.000

.836

Unreliable

1.000

.934

Poorly Built

1.000

.958

Interesting

1.000

.663

Sporty

1.000

.861

Uncomfortable

1.000

.762

Roomy

1.000

.934

Easy Service

1.000

.717

Prestige

1.000

.788

Common

1.000

.951

Economical

1.000

.711

Successful

1.000

.854

AvantGarde

1.000

.768

Poor Value

1.000

.734

Extraction Method: Principal Component

Analysis.

Page 12

Total Variance Explained

Extraction Sums of Squared

Loadings

Initial Eigenvalues
% of Variance

Cumulative %

7.355

49.035

49.035

7.355

49.035

2.992

19.944

68.979

2.992

19.944

2.082

13.877

82.856

2.082

13.877

1.175

7.832

90.689

.627

4.180

94.869

.342

2.277

97.146

.328

2.188

99.334

.070

.466

99.800

.030

.200

100.000

10

2.792E-016

1.861E-015

100.000

11

1.402E-018

9.346E-018

100.000

12

-5.652E-017

-3.768E-016

100.000

13

-2.158E-016

-1.439E-015

100.000

14

-7.364E-016

-4.909E-015

100.000

15

-1.385E-015

-9.235E-015

100.000

Component
1

Total

Total

% of Variance

Total Variance Explained

Extraction
Sums of
Squared
Loadings
Component
1

Cumulative %

Rotation
Sums of
Squared
Loadings a
Total

49.035

6.421

68.979

5.217

82.856

2.278

4
5
6
7
8
9
10
11
12
13
14
15
Extraction Method: Principal Component Analysis.
a. When components are correlated, sums of squared loadings cannot be added to obtain a total
variance.
Page 13

Scree Plot
8

Eigenvalue

0
1

10

11

12

13

14

15

Component Number
Component Matrix

Component
1
Prestige
Poorly Built

-.867

.176

.854

-.478

Attractive

-.854

.478

Quiet

-.831

Successful

-.809

.443

Interesting

.768

.152

Poor Value

.750

Common

.715

.258

-.611

Easy Service

.685

.444

-.224

Sporty

.655

.549

.360

Uncomfortable

.614

.613

Unreliable

.556

-.785

Roomy

-.607

-.683

.315

AvantGarde

-.414

Economical

.118

-.495

-.673

-.369
.225
.414

.769

Extraction Method: Principal Component Analysis.

a. 3 components extracted.
Page 14

Pattern Matrixa
Component
1

-.430

-.187

Unreliable

.978

Poorly Built

.965

-.135

Attractive

-.965

.135

Successful

-.915

Prestige

-.780

-.240

.672

.200

.401

-.671

-.315

-.382
.265

Poor Value
Quiet

.106

Interesting

.534

.398

Roomy

.134

-1.007

Uncomfortable

.853

.123
-.489

Common

.135

.835

Easy Service

.119

.804

Sporty

.225

.616

Economical

.195

AvantGarde

.532
-.809

-.480

.754

Extraction Method: Principal Component Analysis.

Rotation Method: Oblimin with Kaiser Normalization.
a. Rotation converged in 14 iterations.
Structure Matrix
Component
1
Poorly Built

.970

.298

-.176

Attractive

-.970

-.298

.176

Successful

-.918

-.285

.144

Prestige

-.858

-.495

.846

-.129

-.272

Unreliable
Quiet

-.758

-.573

-.386

Poor Value

.720

.460

.393

Interesting

.653

.600

.284

-.197

-.957

Uncomfortable

.269

.864

Easy Service

.383

.837

Common

.429

.829

-.409

Sporty

.404

.744

.586

Roomy

Economical

.210

AvantGarde

-.279

.211

-.823
-.433

.709

Extraction Method: Principal Component Analysis.

Rotation Method: Oblimin with Kaiser Normalization.

Page 15

Component Correlation Matrix

Component
1

1.000

.327

-.041

.327

1.000

.102

-.041

.102

1.000

Extraction Method: Principal Component

Analysis.
Rotation Method: Oblimin with Kaiser
Normalization.

Component Plot in Rotated Space

AvantGarde
Sporty

PoorValue
Attractive
Interesting
Successful
Uncomfortable
RoomyUnreliable
Prestige EasyService
PoorlyBuilt
Quiet
Common

AvantGarde
Sporty
PoorValue
Interesting
Attractive
Roomy Successful
EasyService
Prestige
PoorlyBuilt
Unreliable
Uncomfortable
Quiet Economical
Common

Economical
EasyService
Common
Sporty
Uncomfortable
Interesting
EconomicalSuccessful
PoorValue
PoorlyBuilt
Attractive
Prestige
Quiet
AvantGarde
Unreliable

EasyService
Sporty
Uncomfortable
Interesting
Common
Attractive
PoorValue
Successful
Quiet EconomicalPoorlyBuilt
Prestige
Unreliable
AvantGarde Roomy

Roomy

Unreliable
PoorlyBuilt

PoorValue
Sporty
Roomy InterestingEasyService
Economical

AvantGarde
Quiet

Uncomfortable
Prestige

Attractive Successful

Unreliable
PoorValue
PoorlyBuilt
Interesting
Sporty
EconomicalEasyService
Roomy
Common
UncomfortableAvantGarde
Quiet
Prestige

Successful
Attractive

Page 16

Component Score Coefficient Matrix

Component
1

Attractive

-.174

.024

.058

Quiet

-.115

-.060

-.174

Unreliable

.187

-.126

-.081

Poorly Built

.174

-.024

-.058

Interesting

.088

.083

.121

Sporty

.028

.142

.240

-.021

.204

.056

Roomy

.048

-.244

.027

Easy Service

.002

.189

-.025

Prestige

-.136

-.039

-.005

Common

.003

.196

-.218

Economical

.034

-.019

-.363

Successful

-.165

.023

.045

AvantGarde

-.003

-.112

.338

Poor Value

.118

.032

.182

Uncomfortable

Extraction Method: Principal Component Analysis.

Rotation Method: Oblimin with Kaiser Normalization.
Component Scores.

Component Score Covariance Matrix

Component
1

1.067

.751

1.945

.751

1.151

.714

1.945

.714

2.960

Extraction Method: Principal Component

Analysis.
Rotation Method: Oblimin with Kaiser
Normalization.
Component Scores.

GET
FILE='D:\DESKTOP\NEW\amm\positioning\factor analysis data for G20.spv.sa
v'.
DATASET NAME DataSet1 WINDOW=FRONT.
NEW FILE.
DATASET NAME DataSet2 WINDOW=FRONT.
GET DATA /TYPE=XLSX
/FILE='D:\DESKTOP\NEW\amm\positioning\(Positioning) Case Infiniti G20 Da
ta.xlsx'
/SHEET=name 'preferance'
/CELLRANGE=full
/READNAMES=on
Page 17

/ASSUMEDSTRWIDTH=32767.
>Error. Command name: GET DATA
>(2063) Error reading information for sheet.
>* Sheet Name: "preferance"
>Execution of this command stops.
EXECUTE.
>Error # 105. Command name: EXECUTE
>This command is not valid before a working file has been defined.
>Execution of this command stops.
DATASET NAME DataSet3 WINDOW=FRONT.
GET DATA /TYPE=XLSX
/FILE='D:\DESKTOP\NEW\amm\positioning\(Positioning) Case Infiniti G20 Da
ta.xlsx'
/SHEET=name 'preferance'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
>Error. Command name: GET DATA
>(2063) Error reading information for sheet.
>* Sheet Name: "preferance"
>Execution of this command stops.
EXECUTE.
>Error # 105. Command name: EXECUTE
>This command is not valid before a working file has been defined.
>Execution of this command stops.
DATASET NAME DataSet4 WINDOW=FRONT.
DATASET ACTIVATE DataSet1.
DATASET CLOSE DataSet4.
DATASET ACTIVATE DataSet1.
DATASET CLOSE DataSet2.
DATASET ACTIVATE DataSet3.
GET DATA /TYPE=XLSX
/FILE='D:\DESKTOP\NEW\amm\positioning\(Positioning) Case Infiniti G20 Da
ta.xlsx'
/SHEET=name 'preferance'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
>Error. Command name: GET DATA
>(2063) Error reading information for sheet.
Page 18

>* Sheet Name: "preferance"

>Execution of this command stops.
EXECUTE.
>Error # 105. Command name: EXECUTE
>This command is not valid before a working file has been defined.
>Execution of this command stops.
DATASET NAME DataSet5 WINDOW=FRONT.
DATASET CLOSE DataSet3.
GET DATA /TYPE=XLSX
/FILE='D:\DESKTOP\NEW\amm\positioning\(Positioning) Case Infiniti G20 Da
ta.xlsx'
/SHEET=name 'preferance'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
>Error. Command name: GET DATA
>(2063) Error reading information for sheet.
>* Sheet Name: "preferance"
>Execution of this command stops.
EXECUTE.
>Error # 105. Command name: EXECUTE
>This command is not valid before a working file has been defined.
>Execution of this command stops.
DATASET NAME DataSet6 WINDOW=FRONT.
DATASET ACTIVATE DataSet1.
DATASET CLOSE DataSet6.
DATASET ACTIVATE DataSet5.
GET DATA /TYPE=XLSX
/FILE='D:\DESKTOP\NEW\amm\positioning\preferances.xlsx'
/SHEET=name 'Sheet1'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
>Error. Command name: GET DATA
>(2063) Error reading information for sheet.
>* Sheet Name: "Sheet1"
>Execution of this command stops.
EXECUTE.
>Error # 105. Command name: EXECUTE
>This command is not valid before a working file has been defined.
Page 19

>Execution of this command stops.

DATASET NAME DataSet7 WINDOW=FRONT.
DATASET ACTIVATE DataSet1.
DATASET CLOSE DataSet5.
DATASET ACTIVATE DataSet7.
GET DATA /TYPE=XLSX
/FILE='D:\DESKTOP\NEW\amm\positioning\preferances.xlsx'
/SHEET=name 'Sheet1'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
>Error. Command name: GET DATA
>(2063) Error reading information for sheet.
>* Sheet Name: "Sheet1"
>Execution of this command stops.
EXECUTE.
>Error # 105. Command name: EXECUTE
>This command is not valid before a working file has been defined.
>Execution of this command stops.
DATASET NAME DataSet8 WINDOW=FRONT.
DATASET ACTIVATE DataSet7.
GET DATA /TYPE=XLSX
/FILE='D:\DESKTOP\NEW\amm\positioning\preferances.xlsx'
/SHEET=name 'preferance'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
>Error. Command name: GET DATA
>(2063) Error reading information for sheet.
>* Sheet Name: "preferance"
>Execution of this command stops.
EXECUTE.
>Error # 105. Command name: EXECUTE
>This command is not valid before a working file has been defined.
>Execution of this command stops.
DATASET NAME DataSet9 WINDOW=FRONT.
DATASET ACTIVATE DataSet7.
PROXIMITIES G20 VAR00003 VAR00004 VAR00005 VAR00006 Honda Saab VAR00009 B
MW VAR00011
/PRINT NONE
/MATRIX OUT('C:\Users\PUSHPE~1\AppData\Local\Temp\spss4840\spssalsc.tmp')
Page 20

/MEASURE=EUCLID
/STANDARDIZE=NONE
/VIEW=VARIABLE.

Proximities
[DataSet7]
Case Processing Summarya
Cases
Valid
N

Missing

Percent
75

100.0%

Total

Percent
0

0.0%

Percent
75

100.0%

a. Euclidean Distance used

ALSCAL
/MATRIX=IN('C:\Users\PUSHPE~1\AppData\Local\Temp\spss4840\spssalsc.tmp')
/LEVEL=ORDINAL
/CONDITION=MATRIX
/MODEL=EUCLID
/CRITERIA=CONVERGE(0.001) STRESSMIN(0.005) ITER(30) CUTOFF(0) DIMENS(2,2)
/PLOT=DEFAULT
/PRINT=DATA HEADER.

Alscal
[DataSet7]

Page 21

Alscal Procedure Options

Data OptionsNumber of Rows (Observations/Matrix).

Number of Columns (Variables) . . .
Number of Matrices
. . . . . .
Measurement Level . . . . . . .
Data Matrix Shape . . . . . . .
Type . . . . . . . . . . .
Approach to Ties . . . . . . .
Conditionality . . . . . . . .
Data Cutoff at . . . . . . . .

10
10
1
Ordinal
Symmetric
Dissimilarity
Leave Tied
Matrix
.000000

Model OptionsModel . . . . . .
Maximum Dimensionality
Minimum Dimensionality
Negative Weights . .

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

Euclid
2
2
Not Permitted

Job Option Header . . . . . .

Data Matrices . . . . . . .
Configurations and Transformations
Output Dataset . . . . . . .
Initial Stimulus Coordinates . .

.
.
.
.
.

Printed
Printed
Plotted
Not Created
Computed

Output Options-

Algorithmic OptionsMaximum Iterations

. .
Convergence Criterion
.
Minimum S-stress . . .
Missing Data Estimated by
Tiestore . . . . . .

.
.
.
.
.

.
.
.
.
.

.
.
.
.
.

.
.
.
.
.

30
.00100
.00500
Ulbounds
45

Page 22

Raw (unscaled) Data for Su

bject 1
1
6

10

1
2
3
4
5
6

.000
40.976
32.512
22.517
30.100
18.574

.000
25.962
39.115
31.984
40.988

.000
36.083
33.422
32.894

.000
24.678
23.195

.000
28.653

19.261

41.952

35.014

23.537

31.193

34.857
.000
20.809
34.728
37.108
26.495

31.209

35.496

27.276

23.388

38.523
.000
23.324
34.554

32.000

24.495

29.816

27.129
.000

34.117

27.295

.000
16.492
33.586
22.891
35.553

7
.000
8
34.928
9
22.316
10
37.390

Page 23

>Warning # 14654
>The total number of parameters being estimated (the number of stimulus
>coordinates plus the number of weights, if any) is large relative to the
>number of data values in your data matrix. The results may not be reliab
le
>since there may not be enough data to precisely estimate the values of the
>parameters. You should reduce the number of parameters (e.g. request fe
wer
>dimensions) or increase the number of observations.
>Number of parameters is 20. Number of data values is 45
Iteration history for the 2 dimensional solution (in squared distances)
Young's S-stress formula 1 is used.
Iteration
1
2
3
4
5
6
7

S-stress
.03615
.03030
.02685
.02480
.02331
.02222
.02146

Improvement

.00585
.00345
.00206
.00148
.00110
.00075

Iterations stopped because

S-stress improvement is less than

.001000

Stress and squared correlation (R

SQ) in distances
RSQ values are the proportion of variance of
the scaled data (disparities)
in the partition (row, matrix, or
entire data) which
is accounted for by their corresp
onding distances.
Stress values are Kruskal's str
ess formula 1.

Page 24

Stress

For matrix
.03213
RSQ =

.99498

Page 25

Configuration derived in 2 dimensions

Stimulus Coordinates
Dimension
Stimulus
Number

Stimulus
Name

1
2
3
4
5
6
7
8
9
10

G20
VAR00003
VAR00004
VAR00005
VAR00006
Honda
Saab
VAR00009
BMW
VAR00011

1.2043
-2.1029
-.9563
.8530
-.2628
1.1984
1.3672
-.7354
.9466
-1.5122

.2134
.3231
1.4124
-.6022
-.9308
.1777
.2273
-1.3118
.4566
.0344

Page 26

Optimally scaled data (disparitie

s) for subject

1
1

10

1
2
3
4
5
6

.000
3.307
2.458
.682
1.861
.127

.000
1.541
3.097
2.179
3.307

.000
2.718
2.458
2.458

.000
1.163
.714

.000
1.834

.163

3.471

2.608

.976

1.999

2.131

2.718

1.661

.714

3.052
.000
.714
2.468

2.179

1.063

1.840

1.541
.000

2.458

1.661

.000
.127
2.458
.682
2.718

7
.000
8
2.606
9
.479
10
2.886

2.468
.000
.354
2.468
2.722
1.541

Page 27

Derived Stimulus Configuration

Euclidean distance model
VAR00004

1.5

1.0

Dimension 2

0.5

BMW
VAR00003
Honda
VAR00011

G20
Saab

0.0

VAR00005

-0.5
VAR00006
-1.0
VAR00009
-1.5
-2

-1

Dimension 1

Page 28

Scatterplot of Linear Fit

Euclidean distance model
4

Distances

0
0

Disparities

Page 29

Scatterplot of Nonlinear Fit

Euclidean distance model
4

Distances

0
15

20

25

30

35

40

45

Observations

Page 30

Transformation Scatterplot
Euclidean distance model
4

Disparities

0
15

20

25

30

35

40

45

Observations
ERASE FILE='C:\Users\PUSHPE~1\AppData\Local\Temp\spss4840\spssalsc.tmp'.
PREFSCAL VARIABLES=G20 VAR00003 VAR00004 VAR00005 VAR00006 Honda Saab VAR0
0009 BMW VAR00011
/INITIAL=CLASSICAL(TRIANGLE)
/CONDITION=ROW
/TRANSFORMATION=NONE
/PROXIMITIES=SIMILARITIES
/CRITERIA=DIMENSIONS(2,2) DIFFSTRESS(.000001) MINSTRESS(.0001) MAXITER(5
000)
/PENALTY=LAMBDA(0.5) OMEGA(1.0)
/PRINT=MEASURES DECOMPOSITION COMMON DISTANCES
/PLOT=INITIAL COMMON.

Prefscal
[DataSet7]

Page 31

Credit
Prefscal
Version 1.0
by
Data Theory Scaling System Group
(DTSS)

Faculty of Social and Behavioral Sciences

Leiden University, The Netherlands

Case Processing Summary

Cases
Sources

75
1

Row Objects

75

Column Objects

10

Initial Results

Page 32

Initial Joint Plot

VAR00006
6

VAR00003

VAR00005
VAR00009
2

Dimension 2

69

-2

27

30

59
7

57

14

62

44 47 39 29
64 10
Honda
31
G20
36 40 35 75
28
49
33
32
26
6
74 12
41
50 Saab
42
71 70
45 43
34 51
46 37
66
72
54
BMW
38
63 48
52
53 56
55 68 73 61
58

11

18

65

25
VAR00011
22

19

67 4

20
21
23

60 8 16
17
24

VAR00004

15

13

-4
-4

-2

Dimension 1

Analysis Diagnostics
History of Iterations

Iteration
0
108

Penalized
Stress

Difference

.9705208
.7917641

7E-7

Stress

Penalty

.4245172

2.2187811

.2825382

2.2187811

a. Difference in consecutive penalized Stress values less than the DIFFSTRESS criterion.

Page 33

Measures
Iterations

108

Final Function Value

Function Value Parts

.7917641
Stress Part
Penalty Part

Badness of Fit

Goodness of Fit

Variation Coefficients

Degeneracy Indices

.2825382
2.2187811

Normalized Stress

.0798278

Kruskal's Stress-I

.2996611

Kruskal's Stress-II

.9307032

Young's S-Stress-I

.4358246

Young's S-Stress-II

.6761408

Dispersion Accounted For

.9201722

Variance Accounted For

.5979667

Recovered Preference
Orders

.8515556

Spearman's Rho

.7611353

Kendall's Tau-b

.6295292

Variation Proximities

.4952785

Variation Transformed
Proximities

.4952785

Variation Distances

.4290580

Sum-of-Squares of
DeSarbo's Intermixedness
Indices

.0525331

Shepard's Rough
Nondegeneracy Index

.7389630

Page 34

Penalized Stress Decomposition per

Condition
Stress
Row

Penalty

.126

2.381

.462

1.779

.271

1.967

.391

1.838

.288

2.225

.324

3.359

.164

4.351

.341

1.770

.465

1.714

10

.421

1.751

11

.396

1.460

12

.362

1.733

13

.304

2.323

14

.255

2.090

15

.272

2.095

16

.300

2.414

17

.343

1.694

18

.386

2.157

19

.252

3.208

20

.310

1.747

21

.225

2.283

22

.253

2.365

23

.325

1.967

24

.320

2.746

25

.270

1.996

26

.209

1.612

27

.385

1.785

28

.358

1.443

29

.205

1.981

30

.262

2.040

31

.178

2.073

32

.348

1.616

33

.180

1.373

34

.204

2.028

35

.319

1.685

36

.181

1.680

37

.222

1.730

38

.219

1.929

39

.280

1.430

40

.175

1.782

41

.353

1.832

42

.143

2.042
Page 35

Penalized Stress Decomposition per

Condition
Stress

Overall

Penalty

43

.278

1.498

44

.138

1.873

45

.184

1.900

46

.194

1.486

47

.197

1.395

48

.224

1.936

49

.188

1.473

50

.145

2.703

51

.260

1.629

52

.337

1.890

53

.253

2.920

54

.231

2.602

55

.198

1.775

56

.205

5.841

57

.364

1.533

58

.235

2.268

59

.409

2.093

60

.190

2.987

61

.138

3.456

62

.263

3.767

63

.195

1.734

64

.348

2.068

65

.292

2.033

66

.296

2.002

67

.366

2.362

68

.260

2.193

69

.276

1.943

70

.358

2.152

71

.378

1.386

72

.216

2.984

73

.233

2.927

74

.164

6.519

75

.231

3.604

.283

2.219

Decomposition of penalized Stress in

Stress and penalty part.

Page 36

Stress Decomposition per Cell

Column
G20
Row

VAR00003

VAR00004

VAR00005

VAR00006

.371

.827

.004

.129

.241

Honda
.352

2.590

6.312

2.404

.514

15.130

2.568

3.916

.108

2.964

.143

7.466

1.595

.674

7.276

5.020

11.741

.449

.016

10.010

1.185

.217

1.751

.789

2.485

.539

.066

6.866

.691

3.017

2.150

1.294

.001

2.037

.816

.000

.927

3.617

1.029

1.201

1.919

9.167

1.837

5.033

.365

2.125

.177

.640

.296

10

.018

2.346

2.462

2.631

6.231

5.404

11

3.628

.102

.248

1.232

.616

4.141

12

3.143

.634

.071

2.047

2.888

8.667

13

2.936

6.089

6.791

.002

4.141

.165

14

.129

1.631

.060

.414

1.722

1.476

15

.017

.002

4.130

10.142

.202

.178

16

.366

4.847

3.515

8.001

10.076

2.913

17

3.223

.080

1.669

12.020

6.473

4.404

18

.583

12.725

.106

.736

2.501

2.202

19

.278

.194

.077

3.716

4.514

.586

20

.056

8.772

.007

5.092

.883

6.214

21

6.111

1.126

2.708

.935

3.583

1.616

22

1.084

12.307

1.316

1.878

.000

.468

23

.136

.307

2.531

.936

2.378

.126

24

.990

1.420

.998

1.558

1.882

7.274

25

.961

2.468

1.049

.038

5.332

10.335

26

.052

.109

5.669

1.530

1.185

.011

27

.901

13.229

1.216

.752

4.870

.099

28

.720

1.007

3.318

12.046

16.987

.711

29

1.189

.743

.025

2.204

.206

.046

30

3.424

2.318

1.051

.017

1.849

1.952

31

.019

.802

3.114

.279

.688

.088

32

7.564

.641

2.024

1.372

.258

1.113

33

.299

1.689

.006

1.292

.522

.247

34

.860

.601

2.110

.324

1.169

.000

35

2.966

.630

14.192

.268

1.107

.305

36

.004

.930

.107

1.042

.472

.036

37

.087

.398

1.743

.035

1.297

.716

38

.073

.148

1.787

1.430

.105

.720

39

.824

.038

.039

.227

1.325

.096

40

.204

2.402

1.340

.368

.005

.106

41

.163

1.770

5.680

1.480

8.895

.513

42

.045

1.797

1.951

.024

.666

.012
Page 37

Stress Decomposition per Cell

Column
Saab
Row

VAR00009

BMW

VAR00011

Mean

Standard
Deviation

.678

.801

.095

.095

.359

.307

4.759

2.406

.167

10.265

4.712

4.713

1.230

.058

4.015

.545

2.204

2.399

1.336

9.145

.611

.306

3.657

4.330

6.818

.280

5.478

.023

2.903

3.396

6.096

3.239

2.339

3.914

2.892

2.272

5.465

2.709

.073

1.269

1.459

1.663

11.240

.269

.235

.463

3.098

3.907

18.718

.424

10.821

3.306

4.191

6.087

10

2.637

.004

13.126

6.558

4.142

3.905

11

2.337

6.970

5.823

1.091

2.619

2.423

12

3.796

1.658

.032

3.712

2.665

2.536

13

.570

5.741

2.953

1.307

3.069

2.549

14

1.495

4.285

.786

.739

1.274

1.226

15

4.836

1.049

.004

2.011

2.257

3.293

16

.484

.344

.119

2.532

3.320

3.441

17

7.830

.015

2.399

.057

3.817

3.949

18

1.910

8.592

.070

14.003

4.343

5.363

19

4.701

6.209

1.139

1.429

2.284

2.272

20

.245

1.916

2.617

.098

2.590

3.087

21

.087

.089

.124

3.132

1.951

1.945

22

1.437

.181

1.027

2.302

2.200

3.624

23

12.002

.000

11.870

1.426

3.171

4.708

24

4.289

16.658

5.108

.360

4.054

4.951

25

2.390

.443

3.330

1.215

2.756

3.089

26

.025

.024

.949

1.779

1.133

1.736

27

.934

1.002

1.699

6.452

3.115

4.095

28

.048

.161

.024

.030

3.505

5.999

29

1.717

.048

1.036

2.958

1.017

1.016

30

1.435

3.125

.592

2.986

1.875

1.124

31

.268

.636

.205

3.293

.939

1.222

32

1.128

2.696

2.057

9.588

2.844

3.140

33

.004

.047

1.895

1.384

.738

.745

34

2.096

.315

.298

1.741

.951

.788

35

1.448

.030

2.671

4.364

2.798

4.242

36

.167

3.983

.016

1.102

.786

1.207

37

.003

1.132

1.250

5.493

1.215

1.621

38

.009

1.230

.424

9.193

1.512

2.772

39

1.370

1.954

5.648

5.283

1.680

2.102

40

1.104

.064

.825

2.128

.854

.874

41

9.082

3.671

.523

2.378

3.416

3.370

42

.506

1.254

.418

.426

.710

.717
Page 38

Stress Decomposition per Cell

Column
VAR00003

VAR00004

VAR00005

VAR00006

43

G20
.596

.006

8.087

.043

.693

Honda
1.679

44

1.274

.184

.705

.016

.029

.021

45

1.768

.015

.169

2.281

.002

1.233

46

.003

.816

2.917

2.290

.017

.007

47

.535

.033

.782

.720

.253

.352

48

.325

.221

2.325

.434

8.012

.097

49

1.616

.383

1.787

1.704

.960

.023

50

.118

.002

2.228

.538

1.900

.009

51

.993

1.133

1.404

.003

6.356

.004

52

8.453

4.201

.975

7.472

2.836

14.251

53

.241

.025

4.545

2.822

.476

7.902

54

.006

4.001

.004

.066

.773

.058

55

3.574

.390

.151

.307

3.406

1.683

56

7.072

.073

1.069

.028

.156

7.081

57

.770

8.427

1.633

2.377

2.795

.476

58

4.251

1.610

.500

3.129

3.156

1.583

59

6.800

9.473

6.561

.227

8.619

.742

60

3.004

2.209

2.804

.281

1.677

.927

61

1.633

.000

1.053

.795

.178

.162

62

.272

.008

.021

1.323

1.231

1.530

63

.930

.249

2.280

2.855

2.897

1.329

64

.895

8.930

1.145

8.251

1.489

2.647

65

.999

.389

1.725

2.444

1.454

7.496

66

.821

4.451

3.345

5.198

1.114

.050

67

19.522

.187

.094

5.426

4.869

9.686

68

.385

5.440

.150

.044

1.530

7.281

69

.599

3.264

1.734

.034

.048

.909

70

.140

13.281

1.804

5.645

2.694

3.730

71

1.168

3.913

9.068

.405

13.454

.040

72

.959

3.919

4.316

.052

.458

.467

73

.007

1.232

3.719

1.581

2.738

.584

74

.337

.107

1.639

.164

2.861

.010

75

.141

2.182

8.535

.020

2.804

.336

Mean

1.884

2.430

2.336

2.039

2.851

1.994

Standard Deviation

3.008

3.448

2.559

2.936

3.565

2.959

Page 39

Stress Decomposition per Cell

Column
Saab

VAR00009

BMW

VAR00011

Mean

Standard
Deviation

43

.085

.066

2.226

4.077

1.756

2.578

44

1.380

.012

1.748

.055

.542

.681

45

1.338

.547

2.666

1.230

1.125

.939

46

.120

.189

1.645

1.554

.956

1.078

47

.194

.757

.729

4.703

.906

1.361

48

.065

.063

2.832

.767

1.514

2.486

49

.744

.606

.002

2.580

1.041

.852

50

.517

.104

.131

.428

.598

.802

51

.591

4.119

.083

2.733

1.742

2.084

52

2.197

.227

1.640

.100

4.235

4.536

53

1.429

.000

8.516

.103

2.606

3.300

54

1.585

1.930

.059

4.507

1.299

1.709

55

1.657

2.120

.024

.599

1.391

1.322

56

1.103

3.099

4.866

.187

2.473

2.881

57

.068

4.295

.010

.229

2.108

2.625

58

.142

.268

.305

4.256

1.920

1.653

59

.364

1.207

.878

1.292

3.616

3.759

60

1.666

.059

.026

.537

1.319

1.115

61

.877

.698

1.563

.136

.710

.591

62

1.802

2.220

.000

4.291

1.270

1.339

63

.020

2.536

.058

.008

1.316

1.227

64

1.259

.248

1.807

3.406

3.008

3.077

65

.070

1.757

.366

.176

1.688

2.190

66

.572

1.790

2.793

3.922

2.405

1.788

67

2.379

.120

3.922

1.603

4.781

5.992

68

.001

.001

3.868

3.387

2.209

2.641

69

.455

4.541

4.139

2.028

1.775

1.680

70

.150

.582

13.947

.052

4.203

5.281

71

.094

5.644

.021

5.407

3.921

4.563

72

2.068

2.999

1.579

.831

1.765

1.515

73

.267

6.473

.061

1.874

1.854

2.022

74

.454

1.038

2.917

.631

1.016

1.100

75

.373

.875

2.348

.067

1.768

2.598

Mean

2.064

1.947

2.169

2.407

2.212

Standard Deviation

3.172

2.745

3.028

2.667

3.019

Weighted squared differences between transformed proximities and fitted distances.

Common Space

Page 40

Final Row Coordinates

Dimension
1

-3.003

1.597

-2.052

1.267

-2.645

-.129

-1.377

-.392

-3.891

.390

-2.982

.238

-6.169

3.131

-2.828

.506

-1.909

1.234

10

-1.732

1.485

11

-1.249

2.033

12

-1.465

.124

13

-2.709

-1.012

14

-1.992

2.202

15

-2.731

-.438

16

-2.710

-1.281

17

-2.308

-.683

18

-2.917

-.067

19

-4.244

.977

20

-2.968

.537

21

-4.201

.459

22

-3.733

-.042

23

-3.065

.037

24

-3.338

-1.345

25

-4.554

2.110

26

3.301

-.331

27

3.204

.825

28

2.575

-.724

29

4.147

1.711

30

4.119

.667

31

3.978

-.337

32

3.483

.185

33

2.517

-.329

34

2.968

-.603

35

3.951

1.050

36

3.053

-.172

37

3.412

-.239

38

2.213

-1.976

39

3.171

.429

40

3.503

-.425

41

-.193

-1.324

Page 41

Final Row Coordinates

Dimension
1

42

4.058

-1.010

43

2.743

-.399

44

4.360

1.072

45

4.583

.254

46

2.720

-.707

47

2.889

-.026

48

2.165

-1.824

49

3.317

-.397

50

4.611

.696

51

2.310

-1.119

52

-1.404

-2.266

53

-2.208

-2.256

54

-1.150

-1.054

55

1.564

-2.511

56

-3.769

-3.265

57

.225

.995

58

-1.687

-2.018

59

3.657

.739

60

-3.176

-1.042

61

-1.870

-2.322

62

-1.169

.144

63

1.549

-2.367

64

-1.281

-1.096

65

-1.728

.466

66

-1.196

-.954

67

-2.998

-1.082

68

-1.151

-1.774

69

3.464

.958

70

-2.117

-.710

71

.615

-1.220

72

-.608

-2.971

73

-1.365

-2.317

74

-2.426

-2.122

75

4.845

-.007

Page 42

Final Column Coordinates

Dimension
1
G20

1.269

.585

VAR00003

-3.512

4.461

VAR00004

-2.638

2.593

VAR00005

2.634

1.805

VAR00006

1.758

4.332

Honda

1.518

.786

Saab

1.463

-.226

VAR00009

3.327

4.824

.866

-2.038

-1.687

5.045

BMW

Row Objects

4
7
14

25
2

Dimension 2

VAR00011

11
29

10

21 20

8 9 2 65
12

63
5 23
22
18
60 15 67

62
70
64
4
17
13 66 5468
24 16 74 58

-2

27

57

19

41

63

52
53

72

56

71

59

35 44
50
39
45
32
47 36
30
75
37 31
43 33
26 40 42
51
28
48 38 34
69

61 73

55

-4

-6
-6

-4

-2

Dimension 1

Page 43

Column Objects
VAR00011
VAR00009
VAR00003

VAR00006

Dimension 2

VAR00004

VAR00005

Honda
G20
Saab

BMW
-2
-3

-2

-1

Dimension 1

Page 44

Joint Plot
6
VAR00011

VAR00009

VAR00003

VAR00006

4
7
VAR00004
14

Dimension 2

25
2

11

VAR00005

10

8 9 2 65
12

63
5 23
22
18
60 15 67

62
70
4
64
17
13 66 5468
24 16 74 58

-2

53

69

63

52
72

56

59

35 44
50
39
45
32
30
G20 Saab47 36
75
37 31
43 33
26 40 42
51
41 71
28
34
BMW 48 38
57
Honda

19
21 20

27

29

61 73

55

-4

-6

-4

-2

Dimension 1

Page 45

Fitted Distances
G20

VAR00003

VAR00004

VAR00005

VAR00006

Honda

Saab

4.391

2.909

1.061

5.641

5.491

4.594

4.823

3.391

3.512

1.449

4.717

4.890

3.603

3.818

3.979

4.671

2.722

5.622

6.268

4.263

4.109

2.821

5.303

3.240

4.574

5.670

3.126

2.844

5.164

4.089

2.534

6.677

6.888

5.424

5.389

4.266

4.256

2.380

5.831

6.263

4.534

4.469

7.862

2.971

3.573

8.903

8.017

8.037

8.338

4.098

4.014

2.096

5.615

5.972

4.355

4.353

3.244

3.604

1.542

4.579

4.800

3.456

3.674

10

3.133

3.468

1.431

4.378

4.504

3.325

3.624

11

2.905

3.320

1.498

3.890

3.785

3.035

3.529

12

2.773

4.796

2.733

4.431

5.300

3.056

2.948

13

4.287

5.532

3.606

6.040

6.965

4.594

4.245

14

3.640

2.723

.754

4.643

4.312

3.785

4.223

15

4.129

4.961

3.032

5.815

6.550

4.422

4.199

16

4.395

5.798

3.875

6.171

7.174

4.707

4.304

17

3.795

5.283

3.292

5.533

6.456

4.099

3.798

18

4.236

4.567

2.674

5.858

6.419

4.516

4.382

19

5.527

3.560

2.278

6.928

6.875

5.765

5.832

20

4.237

3.962

2.082

5.744

6.060

4.493

4.495

21

5.472

4.061

2.646

6.967

7.107

5.729

5.705

22

5.041

4.508

2.853

6.630

7.020

5.316

5.199

23

4.369

4.446

2.591

5.967

6.458

4.644

4.536

24

4.995

5.809

3.999

6.752

7.628

5.303

4.929

25

6.020

2.571

1.976

7.195

6.691

6.215

6.454

26

2.228

8.330

6.619

2.237

4.911

2.103

1.841

27

1.949

7.637

6.103

1.133

3.793

1.686

2.034

28

1.849

7.997

6.178

2.529

5.122

1.843

1.219

29

3.090

8.138

6.842

1.515

3.547

2.787

3.310

30

2.850

8.522

7.025

1.870

4.360

2.603

2.802

31

2.861

8.896

7.235

2.529

5.170

2.704

2.518

32

2.250

8.199

6.577

1.829

4.492

2.055

2.062

33

1.546

7.701

5.925

2.137

4.722

1.497

1.059

34

2.073

8.225

6.453

2.431

5.081

2.008

1.552

35

2.722

8.207

6.767

1.518

3.948

2.447

2.797

36

1.938

8.036

6.327

2.021

4.687

1.809

1.591

37

2.296

8.369

6.680

2.187

4.861

2.154

1.950

38

2.729

8.615

6.663

3.804

6.325

2.848

1.904

39

1.908

7.805

6.198

1.476

4.151

1.691

1.829

40

2.452

8.550

6.842

2.393

5.067

2.325

2.051

41

2.404

6.670

4.617

4.217

5.983

2.716

1.986

42

3.212

9.340

7.603

3.154

5.816

3.111

2.711

Page 46

Fitted Distances
VAR00009

BMW

VAR00011

7.105

5.308

3.691

6.449

4.408

3.796

7.759

3.996

5.262

7.024

2.781

5.447

8.471

5.340

5.150

7.800

4.471

4.978

9.646

8.730

4.874

7.519

4.485

4.681

6.348

4.289

3.818

10

6.062

4.377

3.561

11

5.360

4.587

3.045

12

6.712

3.179

4.927

13

8.396

3.718

6.143

14

5.930

5.113

2.859

15

8.024

3.937

5.582

16

8.586

3.655

6.409

17

7.879

3.451

5.761

18

7.931

4.265

5.258

19

8.492

5.933

4.805

20

7.616

4.618

4.686

21

8.702

5.649

5.230

22

8.574

5.013

5.483

23

7.986

4.445

5.194

24

9.081

4.260

6.600

25

8.335

6.825

4.102

26

5.155

2.974

7.334

27

4.001

3.697

6.460

28

5.599

2.156

7.173

29

3.219

4.982

6.720

30

4.232

4.231

7.272

31

5.202

3.547

7.815

32

4.642

3.434

7.096

33

5.217

2.377

6.823

34

5.439

2.546

7.320

35

3.826

4.366

6.911

36

5.004

2.875

7.050

37

5.064

3.118

7.344

38

6.891

1.349

8.032

39

4.398

3.377

6.702

40

5.252

3.092

7.541

41

7.084

1.277

6.542

42

5.880

3.354

8.347

Page 47

Fitted Distances
G20

VAR00003

VAR00004

VAR00005

VAR00006

Honda

Saab

43

1.772

7.921

6.156

2.206

4.833

1.704

1.292

44

3.129

8.571

7.161

1.874

4.171

2.856

3.175

45

3.330

9.123

7.589

2.490

4.961

3.110

3.157

46

1.942

8.096

6.292

2.513

5.130

1.917

1.346

47

1.731

7.818

6.116

1.849

4.503

1.594

1.441

48

2.570

8.470

6.525

3.659

6.170

2.689

1.746

49

2.271

8.381

6.663

2.305

4.980

2.153

1.863

50

3.344

8.953

7.493

2.266

4.622

3.094

3.281

51

1.996

8.065

6.185

2.942

5.479

2.063

1.231

52

3.907

7.050

5.013

5.733

7.316

4.225

3.518

53

4.491

6.843

4.868

6.320

7.690

4.811

4.195

54

2.922

6.000

3.938

4.743

6.121

3.242

2.741

55

3.110

8.625

6.611

4.446

6.846

3.297

2.287

56

6.341

7.731

5.966

8.167

9.395

6.661

6.050

57

1.122

5.097

3.278

2.542

3.672

1.310

1.739

58

3.938

6.731

4.707

5.769

7.224

4.258

3.623

59

2.392

8.078

6.562

1.477

4.064

2.139

2.397

60

4.733

5.514

3.675

6.470

7.295

5.037

4.709

61

4.278

6.979

4.974

6.108

7.578

4.597

3.937

62

2.478

4.912

2.855

4.150

5.109

2.763

2.658

63

2.965

8.499

6.490

4.310

6.702

3.153

2.143

64

3.054

5.988

3.930

4.873

6.220

3.373

2.878

65

3.000

4.376

2.313

4.563

5.206

3.262

3.265

66

2.906

5.890

3.829

4.720

6.055

3.224

2.756

67

4.582

5.567

3.693

6.329

7.206

4.888

4.542

68

3.379

6.668

4.613

5.209

6.763

3.698

3.037

69

2.226

7.807

6.317

1.186

3.781

1.953

2.325

70

3.626

5.356

3.343

5.376

6.359

3.931

3.613

71

1.919

7.022

5.011

3.636

5.668

2.200

1.306

72

4.021

7.980

5.922

5.772

7.676

4.317

3.438

73

3.919

7.110

5.072

5.743

7.345

4.236

3.517

74

4.580

6.673

4.720

6.405

7.691

4.900

4.326

75

3.624

9.477

7.921

2.858

5.326

3.420

3.389

Page 48

Fitted Distances
VAR00009

BMW

VAR00011

43

5.256

2.492

7.019

44

3.892

4.678

7.236

45

4.739

4.367

7.891

46

5.565

2.282

7.247

47

4.870

2.854

6.831

48

6.749

1.317

7.876

49

5.221

2.950

7.394

50

4.323

4.637

7.654

51

6.030

1.712

7.347

52

8.523

2.281

7.316

53

8.987

3.082

7.320

54

7.389

2.243

6.123

55

7.544

.844

8.226

56

10.760

4.794

8.567

57

4.928

3.100

4.479

58

8.482

2.552

7.063

59

4.099

3.937

6.863

60

8.758

4.162

6.267

61

8.835

2.750

7.369

62

6.490

2.984

4.929

63

7.407

.758

8.088

64

7.502

2.344

6.155

65

6.674

3.605

4.580

66

7.338

2.329

6.020

67

8.654

3.980

6.266

68

7.974

2.033

6.840

69

3.869

3.966

6.576

70

7.763

3.265

5.771

71

6.624

.856

6.675

72

8.732

1.744

8.089

73

8.544

2.248

7.369

74

9.019

3.292

7.206

75

5.065

4.468

8.258

Page 49