2012

TEXTILE MERCHADISING AND MARKETING AKMAL JAVED

[DENIM BOTTOM]
SUBMITTED TO : SIR QAISER

COMPANY PROFIL COMPANY HISTORY Our company was established in 1949. Operating on an area of 165,922 sq m and employing 7,650 people. Latest undertaking is the new state of the art denim mill AM-5 which will take artistic milliners production capacity up to 36 Million meters per annum. The company has since expanded to become a complete vertically integrated textile set up with the aim of providing high-end customers with premium quality of denim fabrics and garments. Mission: To sustain our reputation as one of the top denim mills in the world by striving for excellence in each function of our business.

Spinning Artistic milliners spinning division was established in the year 2002, with a daily capacity of 100,000 pounds. It is equipped with state of the art machinery from Germany and Switzerland. The emphasis is to specialize in producing high quality yarn to assure the production of premium denim fabrics. Products range includes ring spun, open end, core spun lycra and multi count and multi twist yarns. Dyeing Two 24 rope dye ranges one equipped with 12 boxes capable of producing deep shades of Indigo. Slasher dye range, capable of producing variety of Shades. Weaving 190 looms producing a range of denim fabrics from 5 to 15 oz. our production capacity is 3 million per month of finished fabric. Cutting The sketches drafted by the design department are converted for use in production by the CAD department. CAD systems cut out the parts needed from the denim bales, ensuring that a minimum of material is wasted. The computerized systems guarantee an exact garment lay and consistent quality. Each cut-out piece is allocated a barcode and a description, and is then passed on to the sewing department.

Stitching The stitching department is equipped with latest machinery comprising of: Computerized single needle, double needle, bar tack, over lock, safety and feed of arm machine. Computerized waistband attach machines Automatic loop attach machines Automatic pocket setters We believe in ZERO DEFECT. A vigilant & vibrant network of quality checks is developed to ensure quality at different levels throughout the stitching process. We have online & offline quality systems in which each garment passes through 3 online (100%) inspection stations & 1 offline before dispatch to the laundry. At Artistic Milliners we place strong emphasis on human skill development. All new employees are trained at the Artistic Training Unit before they are allowed to start working in the stitching lines. Wet & Dry Process Artistic Milliners is capable of providing its customers with a wide array of washes and dry process effects; our laundry is equipped with the latest Tonello machines for the wet process and MARGHERITA machines for dry process effects. At our laundry we tap our experience and extensive knowledge to provide our customer with high fashion goods and maintain strict quality controls in order to ensure consistency during this critical production process. Artistic Milliners believes in constantly enhancing its laundry capabilities through investments in both machinery and technical consultation. Artistic Milliners is capable of producing the following effects:

Whiskers, Tinting, Scraping, Garment dyeing, Random Bleach, Sand Blast, Distress, Distortion, Resin coating, Baking, Silicon wash.

Finishing Our finishing department is equipped with all the latest and state are gadgetry to accommodate todays denim finishing requirement. It has long range mercerizing from Benninger, multiple continuers finishing machine with support of coating, printing and calendaring facilities.

MERCHANDISING PROCCESS Wash leg Dyeing Weaving Fit sample Size set Trim and accessories Preproduction sample Cutting Stitching Washing Finishing

STYLE DETAIL Basic straight bottoms Basic A5 Stone wash Stone wash Stonewashed jeans are jeans that have been treated to produce a faded, worn appearance. This is usually accomplished either by washing the jeans with pumice in a rotating drum, or also by using chemicals to create the appearance without the use of a rotating drum. Stonewashed jeans were a popular fashion trend in the 1970s.[3] In the 2000s, stonewashed jeans were heavily distressed, with pre-made holes, frayed edges and extensive fading caused by sandblasting The fungus Trichoderma is also commonly used in the process of "stone-washing" jean material. Since the fungus decomposes cellulose with the enzymes that it produces, this allows for the characteristic appearance that the jeans have been washed with a stone.

HOW TO MAKE A PATTERN The important part of making a denim pattern is grain line. The main purpose of grain line is to balance. It is usually used in stretchable bottoms. DRAFTING OF PATTERN Waist Hip Thigh Knee Bottom Front rise Back rise In seam

WAIST ALLOWANCES Waist allowance is 4 inch, because it is divided in four parts and each part contain 1 inch allowance. HIP ALLOWANCE To measure the Hip ,we can measure 3 inch upper from crouch.Hip allowance is 4 inch ,because it is also divided into four parts.If we measure the Hip from crouch then we measure in V shape direction. THIGH ALLOWANCE Thigh allowance is 2inch.Thigh can be measure below 2inch from crouch. Thigh always half of grain line. KNEE ALLOWANCE Knee can be measure 14 inch below from crouch.Knee allowance is 2 inch. FRONT RISE ALLOWANCE Front rise allowance is 1 inch.Front rise can also be measure with including waist bend or some time excluding waist bend. BACK RISE ALLOWANCE Back rise allowance is 1 inch.Back rise can also be measure with including waist bend or some time excluding waist bend. GGT SYSTEM The sketches drafted by the design department are converted for use in production by the CAD department. CAD systems cut out the parts needed from the denim bales, ensuring that a minimum of material is wasted. The computerized systems guarantee an exact garment lay and consistent quality. Each cut-out piece is allocated a barcode and a description, and is then passed on to the sewing department.

FABRIC CONSUMPTION LENGTH =( front rise + back rise)1/2 + inseam + hem + pocket LENGTH= 8.25+13/2 + 32.75+2+6=51.375 meter FOR ONE PANT 51.375/39.37=1.30 meter

FABRIC WIDTH CONSUMPTION Width=half thigh*2+seam allounces *2+belt Width=12.75*2+1*2+6=59inch MEASURMENT Front Rise Back rise Inseam Hemp Half thigh Seam allowance Belt =8.25 inch =13 inch =32.75inch = 2 inch =12.75inch =1 inch =6 inch

PUTTING VALUES Length Width =51.375inch =59 inch

FABRICATION COST
Fabric cost 1.30meter Pocket lining 0.25 meter = 205Rs/meter = 266.5Rs = 50Rs/meter = 12.5RS

Total fabrication cost=279 rupees

TRIMS AND ACCESSORIES COST

There are following trims and accessories are Thread Zipper Button Snap Rivets Attention label Care label Size label

TRIMS AND ACCECERIES COST Main label Hanger Back pocket embroider Total price of these are=70 rupees

OVERHEADS Garment testing Wastage Overhead Admin cost Selling cost Document charges Agent commission Total =66Rs

CONVERSION INTO DOLLAR Dollar rate is 95 rupees/$ 565.8 rupees=6.287$ FOB cost=6.287$