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>

The SuperTag <


Streamlining online tags

> Smart data driven marke4ng


Using data to widen the funnel

Media A7ribu4on & Modeling


Op4mise channel mix, predict sales

Targeted Direct Marke4ng


Increase relevance, reduce churn

Tes4ng & Op4misa4on


Remove barriers, drive sales

Boos4ng ROMI
September 2011 Datalicious Pty Ltd 2

> The Datalicious SuperTag


Conversion Tracking Any JavaScript Conversion De-duping

Web Analy4cs

SuperTag

Media A7ribu4on

Live Chat A/B Tes4ng Heat Maps

Behavioral Targe4ng

Easily implement and update any tag on any websites without IT involvement De-duplicate conversions for CPA deals and align reporFng gures across plaHorms Collect accurate mulF-channel media aIribuFon data to provide insights services Enable advanced features such as targeFng, tesFng and live chat for opFmisaFon services
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September 2011

Datalicious Pty Ltd

> Cross-plaMorm integra4on


Targe4ng CRM/eDMs Web Analy4cs Tes4ng DFPs Ad Severs Paid Search Aliates

SuperTag

Centralised uniform business rules to segment visitors and trigger conversions across mulFple plaHorms
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September 2011

Datalicious Pty Ltd

> Out-of-the box tag library

And many more


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> Flexible deployment op4ons


Manual JavaScript management Email/FTP JavaScript publishing JavaScript hos4ng on client server Client website

JavaScript hos4ng on client CDN

Client website

SuperTag JavaScript management

Real-4me JavaScript publishing

JavaScript hos4ng on SuperTag CDN

Client website

September 2011

Datalicious Pty Ltd

> The Datalicious SuperTag


AddiFonal hook to boost client loyalty Increases speed to market for campaigns Enables new advanced features & services Provides audit trail and tag monitoring Fair and simple pricing structure
Basic, advanced, premium (usage brackets) ImplementaFon and consulFng included

AIracFve partner model & white labeling Special iMedia oer: 50% 1st year commission
September 2011 Datalicious Pty Ltd 8

cbartens@datalicious.com blog.datalicious.com twi7er.com/datalicious


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Contact me Learn more Follow us

Data > Insights > Ac4on

September 2011

Datalicious Pty Ltd

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