Updated 1/30/2009

© 2008 Your Marketing Lab Inc. – All Rights Reserved

2
 Index

INTRODUCTION................................................................................................................ .....................1
ABOUT YOUR MARKETING LAB INC.................................................................................................................1
COURSE REGISTRATION, COSTS & GUARANTEE............................................................. ...........2
COURSE REGISTRATION....................................................................................................................................2
YML COURSE PLUS™...................................................................................................................................2
COURSE COSTS..............................................................................................................................................2
SATISFACTION GUARANTEED.............................................................................................................................2
LEARNING SYSTEM TRACKS............................................................................................ .................3
CUSTOM CURRICULUM & TRAINING PROGRAMS................................................................. .....4
COURSE SCHEDULE........................................................................................................................ ......5
COURSE CALENDAR............................................................................................................. ................7
FEBRUARY 2009............................................................................................................................................7
MARCH 2009................................................................................................................................................7
APRIL 2009..................................................................................................................................................7
MAY 2009....................................................................................................................................................8
COURSE DESCRIPTIONS & DETAILS........................................................................................... .....9
Benefits, Not Features: The Cornerstone Marketing Technique to Explode the Growth of Your
Business. ...................................................................................................................................... .......9
Choosing the Right Clients Before the Wrong Ones Choose You.......................................... ...............9
How to Write a Killer News Release and Get it to the Top of Google News........................................9
Communicating Unique Value – How to Create a Value Proposition............................. ...................10
Compensation & Incentive Programs....................................................................................... .........10
Create A Brochure That Won’t Embarrass You............................................................. .....................10
Create Bullet-proof Financial Projections.................................................................................... .....10
How To Become a Marketing Blogoholic.................................................................. ........................10
How to Create and Profit from Joint Ventures & Strategic Alliances ..................... ..........................10
Human Resources - HELP............................................................................................... ..................11
Human Resources - In Depth............................................................................................ .................11
Interviewing & Hiring Sales People............................................................................. .....................11
It’s a Numbers Game - Building a Sales Pipeline................................................... ...........................11
Learn to Write A Case Study That’s A Real Success............................................................... ............11
Marketing to your Strengths.......................................................................................... ....................12
Overview of Human Resources: Why It’s Important In Your Business................................... ............12
Prepare Your Business for Sale (Learn What Buyers Want!)......................................... ....................12
Qualifying & Closing Skills – Red Light/Green Light...................................................................... ..12
Setting…and Achieving…Goals.................................................................................................... .....12
The 8 Essential Elements of a Natural Marketing Mindset........................................................... .....13
The 11 Essential Components of an Effective Marketing Strategy........................................... ..........13
 The Essential Components of a Complete Business Plan........................................ ..........................13
Time Management..................................................................................................... ........................13
Online Marketing - Harness the Power of Video............................................................. ..................13
YML PARTNERS - INSTRUCTOR PROFILES................................................................... ...............15
REBECCA BARTH..........................................................................................................................................15
REBECCA BLACKWELL..................................................................................................................................15
ERIK BUNAES .............................................................................................................................................16
STEVEN DONALDSON....................................................................................................................................17
TIM LAW....................................................................................................................................................17
JOYCE LILLIS...............................................................................................................................................17
CHRISTINE MORGENWECK..............................................................................................................................18
SONIA SIMONE.............................................................................................................................................18
CHRIS PAREJA, CBC....................................................................................................................................19
SCOTT STIEFVATER........................................................................................................................................19
GIL ZEIMER.................................................................................................................................................20
Introduction
Your Marketing Lab (YML) is an online resource to help business owners and entrepreneurs develop
more effective marketing capabilities.

Our live, online webinar-format courses are taught by knowledgeable, experienced experts. We refer to
this group as our Marketing Partners. In fact, they are Your Marketing Partners, and they’re here to help
you and your business develop effective marketing skills and solutions to help you meet your goals.

Our online courses are each designed to cover a very specific aspect of marketing, and be relevant and
useful today to business owners and entrepreneurs. They are short, practical and inexpensive ways to gain
new marketing skills, increase marketing knowledge and improve marketing effectiveness.

YML Course Plus™: All of the courses we offer feature YML CoursePlus™. To help you get more out
of each course, we give you more of an opportunity to use the material you learn and to get help and
feedback on using what you learn.

What is YML Course Plus™? In addition to the regular course and its content, we give you a one hour
follow-up session with the instructor, to answer questions, review course material or just get feedback on
your efforts to implement what you learned during the course. These are scheduled for the same time of
day as the course, on a day exactly two weeks after the course. All courses will also include course hand
outs which could include templates, samples, questionnaires, outlines or notes which help you remember,
learn and use the material you learn in each course.

Become a member of Your Marketing Lab today – as all YML members receive a 25% discount off the
price of all courses – among many other benefits! Click here to sign up now!

For more information about our services or courses, to register for courses online or to become a YML
member, please visit www.YourMarketingLab.com or email us at info@YourMarketingLab.com.

Thank you!

From the Team at Your Marketing Lab:

Erik Bunaes Rebecca Blackwell

Co-Founder, Your Marketing Lab Inc. Co-Founder, Your Marketing Lab Inc.
415.595.6813 303.907.3941
Erik@YourMarketingLab.com Rebecca@YourMarketingLab.com

About Your Marketing Lab Inc.

Your Marketing Lab is an accessible resource of marketing expertise and services for business owners and
entrepreneurs. This unique, online resource enables business owners and entrepreneurs to develop
effective marketing capabilities and tools, while also providing a platform for input, feedback, assistance
and collaboration among members of Your Marketing Lab. Annual memberships begin at $49. For more
information, please visit www.YourMarketingLab.com. To keep up with the latest news, visit the YML
Blog at www.NaturalMarketingBlog.com.

1
© 2008 Your Marketing Lab Inc. – All Rights Reserved – 09/2008
Course Registration, Costs & Guarantee

Course Registration
To register for any course, visit us online at www.YourMarketingLab.com; click on the “Learning Lab
System” tab in the Main Menu and then follow the registration links.

If you need registration assistance, please call 303.907.3941 (Rebecca) or 415.595.6813 (Erik), or send an
email to CourseRegistration@YourMarketingLab.com.

After registration, you will receive an email confirmation that contains all the course details, including
course access information.

On-line payment for all courses is handled using PayPal.

YML Course Plus™

All of the courses we offer feature YML CoursePlus™. To help you get more out of each course, we give
you more of an opportunity to use the material you learn and to get help and feedback on using what you
learn.

What is YML Course Plus™? In addition to the regular course and its content, we give you a one hour
follow-up session with the instructor, to answer questions, review course material or just get feedback on
your efforts to implement what you learned during the course. These are scheduled for the same time of
day as the course, on a day exactly two weeks after the course. All courses will also include course hand
outs which could include templates, samples, questionnaires, outlines or notes which help you remember,
learn and use the material you learn in each course.

Course Costs
All courses are priced at $87 and include YML Course Pus™.

Satisfaction Guaranteed
Your Marketing Lab works hard to ensure the highest quality education and training courses. In fact, we
guarantee your satisfaction. If you take a course and are not satisfied with your experience, we will gladly
refund the entire cost of the course. It’s as simple and risk-free as that!
Learning System Tracks
Your Marketing Lab offers a wide variety of marketing courses touching on many different aspects of
marketing. To help business owners and entrepreneurs decide which courses might best meet their
learning and training needs, we have combined certain courses into cost effective systems – Tracks – to
help take your business to the next level.

Of course, we can always assist you in developing your own custom educational or training program to
meet the needs of you or your staff.

Want to register for a track but have a scheduling conflict with one or more of the course dates? Don't
worry! All courses are recorded and available for playback to all registered participants within 48 hours
after the scheduled course date.

Track 1 – First Steps Track 3 - Experienced business owners

Track 1 is designed for entrepreneurs just
starting a business, for business owners just
taking over a business (whether by acquisition,
promotion or whatever), or for anyone who has
been in business for a while but has never
undertaken these critical first steps.
1. Marketing to Your Strengths
2. The 11 Essential Components of an
Effective Marketing Strategy
3. Communicating Unique Value – How to
create a Value Proposition
4. The Essential Components of a
Complete Business Plan
5. Time Management
6. Benefits, Not Features: The Cornerstone
Marketing Technique to Explode the
Growth of Your Business
Track 2 - Sales Focus & Increasing Sales
Track 2 is about building sales.
1. It’s a Numbers Game - Building a Sales
Pipeline
2. Qualifying & Closing Skills – Red
Light/Green Light
3. Setting and Achieving Goals
Track 3 is geared toward the more experienced
business owner, manager or entrepreneur.
1. Interviewing & Hiring Sales People
2. Compensation & Incentive Programs
3. Prepare your Business for Sale (Learn
what buyers want!)
4. Create Bullet-proof Financial
Projections
5. Joint Ventures/ Strategic Alliances
Track 4 - Marketing & Promotional
Materials
Track 4 is about marketing tools and materials
for the growing business.
1. How To Become a Marketing
Blogoholic
2. Create A Brochure That Won’t
Embarrass You
3. Learn to Write A Case Study That’s A
Real Success
4. Benefits, Not Features: The Cornerstone
Marketing Technique to Explode the
Growth of Your Business
5. Online Marketing: Harness the power
of Video
Custom Curriculum & Training Programs
Unsure which courses are best for you and your business?

Contact us for a complimentary assessment to discover which courses are right for your professional
goals - or for the professional development of your staff.

To schedule a complimentary consultation, please contact either Rebecca Blackwell or Erik Bunaes using
the contact information below:

Rebecca Blackwell
Co-Founder of Your Marketing Lab
303.907.3941
Rebecca@YourMarketingLab.com

Erik Bunaes
Co-Founder of Your Marketing Lab
415.595.6813
Erik@YourMarketingLab.com
Course Schedule

BENEFITS, NOT FEATURES: THE CORNERSTONE MARKETING TECHNIQUE TO EXPLODE THE GROWTH OF
YOUR BUSINESS.
Wednesday, December 10, 5:00 pm PST, (8:00 pm EST)

COMMUNICATING UNIQUE VALUE – HOW TO CREATE A VALUE PROPOSITION

Tuesday, February 3, 2009, 6:00 pm PST (9:00 pm EST)

HOW TO WRITE A KILLER NEWS RELEASE AND GET IT TO THE TOP OF GOOGLE NEWS
Tuesday, April 7, 2009, 11:00 am PST (2:00 pm EST)

COMPENSATION & INCENTIVE PROGRAMS

CREATE BULLET-PROOF FINANCIAL PROJECTIONS

Wednesday, April 22, 2009, 6:00 pm PST (9:00 pm EST)

HOW TO BECOME A MARKETING BLOGOHOLIC

Thursday, February 12, 10:00 am PST (1:00 pm EST)

HUMAN RESOURCES – HELP

Thursday, February 19, 6:00 pm PST (9:00 pm EST)

HUMAN RESOURCES - IN DEPTH

Thursday, March 19, 6:00 pm PST (9:00 pm EST)

INTERVIEWING & HIRING SALES PEOPLE

IT’S A NUMBERS GAME - BUILDING A SALES PIPELINE

LEARN TO WRITE A CASE STUDY THAT’S A REAL SUCCESS

Wednesday, February 4, 2009, 1:00 pm PST (4:00 pm EST)

PREPARE YOUR BUSINESS FOR SALE (LEARN WHAT BUYERS WANT!)

Thursday, March 12th, 2009, 8:00 am PST (11:00 am EST)

QUALIFYING & CLOSING SKILLS – RED LIGHT/GREEN LIGHT

THE ESSENTIAL COMPONENTS OF A COMPLETE BUSINESS PLAN

Tuesday, February 17, 2009, 6:00 pm PST (9:00 pm EST)

TIME MANAGEMENT
Tuesday, March 10, 2009 6:00 pm PST (9:00pm EST)

* Remember that all courses come with YML Course Plus™ included at no additional charge.
Course Calendar

February 2009
Monday Tuesday Wednesday Thursday Friday

2 3 4 5 6
Creating Powerful Write A Case Study
Value Propositions That’s A Real Success
9 10 11 12 13
How To Become a
Marketing Blogoholic
16 17 18 19 20
The Essential
Components of a Human Resources -
Complete Business HELP
Plan
23 24 25 26 27

March 2009
Monday Tuesday Wednesday Thursday Friday

2 3 4 5 6

9 10 11 12 13
Prepare your Business
Time Management for Sale (Learn what
buyers want!)
16 17 18 19 20
Human Resources – in
Depth
23 24 25 26 27

30 31

April 2009
Monday Tuesday Wednesday Thursday Friday
 1 2 3

6 7 8 9 10
Write a Killer News
Release
13 14 15 16 17

20 21 22 23 24
Create Bullet-proof
Financial Projections
27 28 29 30

May 2009
Monday Tuesday Wednesday Thursday Friday

4 5 6 7 8

11 12 13 14 15

18 19 20 21 22

25 26 27 28 29
Course Descriptions & Details
Benefits, Not Features: The Cornerstone Marketing Technique to Explode
the Growth of Your Business.
Many businesspeople have heard of "selling benefits, not features," but few put it into practice.
Sonia Simone will teach you the Remarkable Communication "Selling Flowers" technique to
turn this time-worn marketing cliché into powerful, effective reality for your business. Using the
Selling Flowers technique will radically transform your marketing message to show your
customers the incredible value you have to offer. If you don't know quite what to say (or how to
stay it) in your marketing, you'll come out of this class with the principles that will let you start
creating strong, effective marketing messages right away."

Course Length 60 minutes. YML Partner: Sonia Simone.

Choosing the Right Clients Before the Wrong Ones Choose You
Most businesses struggle to find the right clients, or start out with the right clients by luck, only
to run out of connections and new prospects a short time later. By using the strategies covered in
this presentation, many companies are seeing increased revenues, and are closing more profitable
business in a shorter amount of time.

What will we cover?

1. Entrepreneurial Traps
2. Developing a profile
3. Understanding how your prospects buy
4. Matching your sales process to their buying process
5. Building a prioritized prospect matrix
6. Figuring out if you have chosen the right clients

Course Length 60 minutes. YML Partner: Chris Pareja.

How to Write a Killer News Release and Get it to the Top of Google News
A news release is one of the easiest, most cost-effective ways to get media attention for your
product or service. Today, the news release is also a great way to increase your Website’s ranking
in the search engines. But how do you write that killer news release, that one-in-a-hundred that
stands out in the crowd?

In this live, 60-minute webinar we’ll show you how to develop and distribute a news release that
will get noticed, effectively tell your story, and help your search engine rankings. Topics include:

• The key elements of a news release

• The news release “template”
• Writing an effective headline and lead
• How to optimize the release for the search engines
• How to distribute the news release for maximum effectiveness.

Course Length 60 minutes. YML Partner: Kay Paumier.

Communicating Unique Value – How to Create a Value Proposition
A value proposition includes the entire package of benefits a company promises to deliver to its
customers with its products or services. It includes more than just product or service-specific
benefits, and is essentially an outline of the entire relationship and benefits a customer can expect
from a company. Take this course to learn how to develop a value proposition that grabs
customers, addresses their needs, and appeals to their sensibilities.

Course length 60 minutes. YML Partner: Rebecca Blackwell.

Compensation & Incentive Programs

The two biggest challenges in managing sales teams are compensation programs and territory
assignments. In this course, we will teach you how to develop a compensation program with set
incentives that truly motivate your sales people. This way they will focus on closing business and
not worrying about how they will be compensated. With the right compensation program your
sales people will be motivated and focused to meet and exceed their sales quotas that generate
the greatest revenue for the company.

Course length 60 minutes. YML Partner: Joyce Lillis.

Create A Brochure That Won’t Embarrass You

A brochure may be the first thing someone reads about you. It’s your first “touch point” and it
may be your only opportunity to impress them. So how do create an effective brochure that
strikes the perfect balance between branding your company and selling your product? Is there a
formula? Is it trial-and-error? Find out “the secret sauce” by attending this online course.

Course length 60 minutes. YML Partner: Gil Zeimer.

Create Bullet-proof Financial Projections

Are you launching a business, looking for investors or planning to ask a bank for a business
loan? It all takes money, and whether the capital you need is yours, investors’, or a bank’s, you
better have a detailed plan on how you’ll use it and what the return on that investment will be. In
this 90-minute course we’ll show you what it takes to build bullet-proof financial projections and
outline the assumptions you have made to support your numbers.

Course length 90 minutes. YML Partner: Erik Bunaes.

How To Become a Marketing Blogoholic

What is a blog? Why have over 113 million of them been published online? Who writes them?
Who reads them? And how can you use the power of a blog to expand your digital footprint, add
daily or weekly updates about your business, brand yourself, and sell more of your product or
service than you ever imagined? We’ll take you through the process of creating your own blog.

Course length 60 minutes. YML Partner: Gil Zeimer.

How to Create and Profit from Joint Ventures & Strategic Alliances
This course will feature a variety of ideas, actions and strategies that will allow you to effectively
team up with other businesses/entrepreneurs in ways that are win-win for everyone involved.
You will learn actionable methods that allow you to quickly and effectively move your business
to a much higher level of profitability while assisting others to do the same.

Course length- 60 minutes. YML Partner: Tim Law.

Human Resources - HELP

This course will assist you in determining what HR policies and procedures you need in your
business and what you can do legally as a business owner. The pros and con of not having a
handbook/procedures manual to the size of the handbook will be discussed. Other topics will
include disciplinary action; confidentiality agreements; performance reviews etc.

Course length 60 minutes. YML Partner: Christine Morgenweck.

Human Resources - In Depth

This course is a more in-depth look at Human Resources. Now that you have
employees/consultants and need to have a more structure environment, you may need to know
Human Resources options your company can employ. Topics include how to give stress free
performance reviews; how to document discipline action up to and including termination that
will keep you out of court; how to evaluate your hiring practices; how is marketing linked up to
human resources and how human resources does effect your bottom line.

Course length 60 minutes. YML Partner: Christine Morgenweck.

Interviewing & Hiring Sales People

Need to hire sales people? That’s easier said than done. Interviewing sales people can be a
challenge because if they have any sales ability at all they will be very strong interviewers. How
do you determine whether they are qualified in sales skills; building a pipeline, qualifying and
closing techniques, etc. Learn how to ask the right questions and how to evaluate their true talent
so you can make a qualified decision.

Course length 60 minutes. YML Partner: Joyce Lillis.

It’s a Numbers Game - Building a Sales Pipeline

How do you build a sales pipeline? It’s not just building a pipeline of potential clients but it is
building the best possible pipeline of potential clients that will purchase your product or service.
Why do some of your salespeople have a very strong pipeline, yet never manage to meet their
sales targets? Learn how to build an effective pipeline and how to question your sales team on
their monthly revenue projections.

Course length 90 minutes. YML Partner: Joyce Lillis.

Learn to Write A Case Study That’s A Real Success

Case studies (or success stories) are snapshots of what your company does best. Showcasing
powerful case studies is a perfect way to tell the world about your products or services in a
specific situation. Did you help a client increase sales by more than 10%? Did you substantially
boost your own company’s standing through a successful engagement with a client? Did you turn
around a project that was failing? These are all examples of possible case studies. Learn the
formula for success stories so you can write case studies for yourself.
Course length 60 minutes. YML Partner: Gil Zeimer.

Marketing to your Strengths

Learn to clearly articulate why a particular marketing strategy is a good fit for you by being
specific about which core strengths that strategy requires. Learn how to identify your core
strengths, and how to capitalize on them to make the most of each strategy you choose.

Course length 60 minutes. YML Partner: Rebecca Blackwell.

Overview of Human Resources: Why It’s Important In Your Business

In this course you will learn the importance of having solid Human Resources policies and
procedures. Whether you have one employee or several, having excellent HR skills are important
from keeping your business in compliance with state and Federal laws to marketing to profits.
We will discuss recruiting, selecting and hiring practices; compensation; and compliance issues
(I-9s and affirmation information; posters; the difference between a consultant and an employee)
etc.

Course length 60 minutes. YML Partner: Christine Morgenweck.

Prepare Your Business for Sale (Learn What Buyers Want!)

Research indicates that as many as 12 million businesses will be sold in the next decade.
However, research also shows that as many as three-quarters of all businesses that are put up for
sale, will never be sold. If you hope to sell your business in the future, take this course now to
start preparing your business for sale, whether you hope to sell next year or in 5-10 years. Learn
strategies to build and position your business in a way that helps you maximize its value and
appeal to potential acquirers.

Course length 60 minutes. YML Partner: Erik Bunaes.

Qualifying & Closing Skills – Red Light/Green Light

Qualifying a potential client is not always the hard part. It is learning how to recognize if your
qualification process will lead to closing the deal. Learn how to use effective listening skills to
recognize when someone has decided NOT to purchase your product or service. Learn how to
ask the right questions to turn the red light to green so you can move forward in closing the deal
or just move on to the next potential client. Don’t waste precious time hoping you will close
deals - use the valuable qualifying and closing skills we’ll teach you in this course to improve the
effectiveness of you and your sales team.

Course length 60 minutes. YML Partner: Joyce Lillis.

Setting…and Achieving…Goals
You have probably heard about a Harvard study that showed that 3% of graduates had specific
goals and wrote them down. This 3% earned an average of 10 times more than 83% of the
graduates who did not goals defined. If the average Harvard graduate earns $100,000 a year, the
decision to “skip” this critical planning step can cost millions! Do you have your goals written
down? Do you know how to start? Have you updated them recently? Learn how to create
specific, measurable goals that you and your team can use as a guidepost for the next month,
quarter, and year.

Course Length 60 minutes. YML Partner: Rebecca Barth.

The 8 Essential Elements of a Natural Marketing Mindset

Build a marketing plan from your strengths, passions and the essential nature of your business or
profession. No matter what your business is, you are always marketing. Here’s how to make
marketing an intentional, enjoyable exercise.

Course length 60 minutes. YML Partner: Rebecca Blackwell.

The 11 Essential Components of an Effective Marketing Strategy

An effective marketing strategy is critical for any business to grow and survive. It lays out goals,
responsibilities, strategies, tactics, performance metrics and deadlines. This class explains the 11
critical components of a complete marketing strategy, and will help participants understand how
to develop a deliberate marketing strategy to help them meet their goals.

Course length 90 minutes. YML Partners: Rebecca Blackwell & Erik Bunaes.

The Essential Components of a Complete Business Plan

Don’t build a business plan that sits on the shelf collecting dust. Build a living, breathing, active
business plan that people will want to invest in. This is not a one-time exercise, but a written plan
spelling out exactly how you are going to build your business. It includes a financial plan, capital
requirements, deadlines, ROI targets, org charts (for now and the future). It includes a detailed
discussion of customer needs, tastes, buying habits and preferences, and how you plan to meet
those needs, and meet those needs better than your competition.

Course length 90 minutes. YML Partner: Erik Bunaes.

Time Management
It’s true…there is never enough time to do everything. However, we all have the same 24 hours.
Why do some succeed more and others less? Learn how to prioritize time in order to achieve the
most significant results in the categories that have the highest impact on your life, both
personally and professionally.

Course Length 60 minutes. YML Partner: Rebecca Barth.

Online Marketing - Harness the Power of Video

Learn to increase your web site’s conversion rate by harnessing the persuasive power of video.
We will teach you the basics of planning for and developing a video (or series of videos) and
then how to integrate those videos into your current website to achieve your maximum online
ROI.

In this course, you will hone a vision for several videos that fit your unique value offering and
enhance your online marketing strategy.
We will discuss critical design elements of online video as well as guide you through a
brainstorming process that determines the most effective pace, duration and placement of your
videos by focusing on their ultimate goal - increasing sales.

Course Length 60 minutes. YML Partner: Scott Stiefvater.

YML Partners - Instructor Profiles

Rebecca Barth
Rebecca is a recognized leader in the property management industry, with over 15 years of hands-on
experience. She has led both sales and operation teams to surpass goals and expectations, and was
actively involved in both acquisitions and dispositions of properties. She was a senior regional manager
in charge of stellar results with 3 regional managers, 12 states, and 30 properties on her team. In addition,
she has held many leadership positions, such as President of local industry chapters, and has held a
variety of industry-specific designations. She also was highly involved in the sale of a private REIT to
another company, during which one of her chief objectives was to maintain positive employee
involvement in the transition.

In 2005, Rebecca’s priorities shifted with the birth of her son. Since that time, she and her husband Mark
set a family vision of both being at home to raise their child. She and her husband quit their jobs and
changed their lifestyles. Now, she and her husband own a small property management company that they
run from home, and Rebecca has built a successful network marketing business. She also consults with
companies in the property management business and network marketing teams regularly. She does all of
this while always prioritizing time with her son first. Because of this delicate work/life balance she has
created in her own life, she now speaks and trains others on a variety of personal development topics,
such as time management and goal setting.

She is passionate about helping others deliberately choose the life of their dreams. She regularly works
with network marketing teams, and also tailors speeches to specific industries. For example, she works
frequently with a software company, training inexperienced computer users on how to use a software
system, while making the training fun, exciting, and tailored to needs of each group she trains.

After more than 15 years of leading and training informally, Rebecca has recently taken her gift of
making any topic fun, exciting, and motivating to a more formal level, creating amazing results for her
clients. If you and your organization are looking for a fresh way to motivate, train, and teach, you will
want to contact Rebecca Barth today at RebeccaBarth@YourMarketingLab.com

You can also visit her on the web at www.rebeccabarth.com.

Rebecca Blackwell
Rebecca has experience working in both the corporate and entrepreneurial sectors, which has given her
deep insight and a broad perspective for working with people at all stages of their own personal and
professional development. She has worked in the manufacturing sector as a software-training consultant
in which she was charged with training various levels of management, technicians, and engineers on
implementation of a company-wide lean manufacturing program.

She has also worked as a Human Resources Director for a financial group, and as a Business
Development Director for a local consulting group. She has also owned and operated a successful
coaching practice and has served in various leadership positions for local non-profit organizations. Most
recently, Rebecca served as the Colorado Divisional Diva for A Boutique for the Soul, which is an
organization of woman business owners is dedicated to growing their businesses through networking and
relationship building.
The common thread throughout very professional endeavor has been a passion for growth and
development – in individuals and in whole organizations. She is a change agent who believes that we all
hold within our reach the experience of having lived an extraordinary, successful life.

Rebecca has a BA in Organizational Communications and a BS in Psychology, from Metropolitan State

College of Denver, is an avid reader and a musician, and lives with her husband and three children in
Brighton, Colorado.

Contact Rebecca at: Rebecca@YourMarketingLab.com.

Erik Bunaes
Erik has more than two decades of corporate experience – both domestically and internationally - in the
financial services and management consulting industries.This includes work at Marsh & McLennan and
Towers Perrin, as well as an exciting ride in Silicon Valley with insurance portal InsWeb.com during the
dot-com boom in the late 1990’s.

Most recently, at Towers Perrin, Erik served a roster of clients generating more than $2 million in annual
revenue and put together a number of innovative deals during his seven year tenure. These included
building an online insurance marketplace to serve members of a professional services community,
developing carrier relationships for a ground-breaking, point-of-sale auto insurance service, moving a $35
million auto warranty program to a new carrier, and helping launch more than seven different agent-
driven insurance programs. He traveled extensively throughout the western US region developing new
business and managing existing client relationships.

Erik then decided to pursue his real calling and embrace his entrepreneurial spirit, and launched
Endorphin Advisors. This boutique management consulting firm serves start-up, small and medium-size
service industry businesses up to $25 million in revenue, and is particularly effective in the business-to-
business arena.

Endorphin Advisors focuses largely on two main areas:

1. Business Plans: We help businesses plan for - and successfully navigate - the key lifecycle stages which
face every business. These include start-up, growth, obtaining funding/capital, stagnation, acquisitions
and the sale of the business.

2. Marketing Department: We are a virtual marketing department for small and medium sized businesses
– particularly service industry businesses. We develop marketing strategy and create collateral such as
web sites, presentations, brochures, proposals, press releases/packages and case studies.

For more about Endorphin Advisors, please visit: www.EndorphinAdvisors.com.

In 2007, Erik co-founded – along with Rebecca Blackwell - Your Marketing Lab Inc.
Erik is a passionate advocate for continuous learning and setting – and exceeding – long-shot goals in
both his professional and athletic pursuits.

He holds a B.A. in English from St. Lawrence University and an M.B.A. from the Leeds School of
Business at the University of Colorado at Boulder. He studied French at the University of Grenoble in
France, and has worked abroad in both London and Paris. Erik is an avid and experienced cyclist and an
accomplished, veteran alpine ski racer. With more than 25 years of alpine racing experience, one of
Erik’s personal goals is to again coach alpine ski racing. Erik currently lives in Marin County, California
with his wife, his son and his yellow lab.

Contact Erik at: 415.595.6813, or Erik@yourmarketinglab.com

Steven Donaldson
Steven Donaldson has over 25 years of experience in brand development, marketing strategy and design
including work with Ask Jeeves, Cost Plus World Market, Fetzer Winery, Hewlett Packard, John Muir
Health, Wells Fargo, Pet Food Express, U.C. Berkeley Haas School of Business and Visa International.
He is a member of the Business Marketing Association and hosts a monthly branding round table in Palo
Alto and is the author of over 15 articles on branding and marketing available on the Radiant Brands
website.

His firm, Radiant Brands (formerly BGDi), creates unique customer-focused brands through naming,
brand identity, communications and interactively on the web - anywhere customers connect to one brand
experience. Steven's goal is to guide senior management in creating brands that empower their business
through all brand touchpoints customers experience.

For more information, see www.radiantbrands.com.

Tim Law
Tim Law’s long time passion and experience has been in education as a teacher and coach. Over the last
decade, he has re-focused his efforts in developing his marketing and business skills and put together
Success Learning Systems. It features a variety of skill sets of people he has interviewed in many
disciplines.

The goal of this particular part of his business is to help connect other businesses and entrepreneurs with
each other in joint ventures and strategic alliances. Since the leverage potential with these forms of
business can be huge, he has also joined these with no cost teleseminars in order to interview and promote
others in what their passions are.

For more information, please visit: http://www.successlearningsystems.com

Contact Tim at: Tim@YourMarketingLab.com

Joyce Lillis
Joyce Lillis has over 25 years experience working with Fortune 500, midsize and entrepreneurial
companies in both the technology and services sectors. Lillis started her career in technology at Olympia
USA, responsible for product launches, training, documentation and marketing materials. In 1984, after
several years at Olympia she joined McDonnell Douglas to establish and manage a training and
documentation department. In 1985, she managed a department that completed an online tutorial that was
successfully brought to market, and was then recruited to join Compaq Computer Corp., based in
Houston, Texas, to build the New Jersey/Pennsylvania territory.

After qualifying and authorizing 70 dealers in her territory and leading the country in sales she was
promoted to Director of the Eastern Region. Lillis hired, trained and directed a sales force that closed the
first worldwide contract for the company. Lillis was promoted to Vice President of Sales of the Eastern
Region responsible for a team of 400 sales and support employees that generated $2.7 billion dollars in
sales in 1996, a 51% increase over the previous year.

After 12 years at Compaq, she was recruited by Staff Leasing in Bradenton, Florida to serve as Senior
Vice President of Sales to manage a 700-person sales and support staff. Lillis introduced a variety of
business processes, including revised compensation plans, and professional development programs, and
devised a restructuring of the field organization that resulted in consecutive annual revenue increases of
30% and 28%. In 2000 Lillis was recruited to build a sales organization and launch an e-commerce
software product for The SoftAd Group established in 1985 and headquartered in San Francisco. She built
a national sales organization, implemented sales processes and compensation plans and launched the
company’s e-commerce product in three vertical markets.

A Certified Master Coach and a member of the International Federation of coaching, Lillis now operates a
professional consulting and coaching practice, J. Lillis consulting counseling leading corporate
professionals to enhance their professional and personal lives.

For more information, see www.jlillis.com.

Christine Morgenweck
Christine is a human resources professional and small business consultant with twenty years experience
and holds an advanced degree in the field of human resources. She helps small companies run a more
effective and efficient shop, while increasing their sales and helping with staff morale. She has also
worked in Fortune 100 Companies in the Human Resources Department.

Some of the areas in which she specializes are: hiring the right employees for your company, ensuring
you are in compliance with state and federal regulations (I-9s forms, posters etc,) as well as showing you
how to document discipline problems in your workforce to help you stay out of litigation. Christine can
also assist you in updating or writing your handbook or procedure manual and present various training
workshops in your company. Possible topics of these seminars might include communication among staff
members and customers; performance reviews, marketing strategies and making the company
environment a place where your employees want to come to work and your customers want to buy.

Contact Christine at: Christine@YourMarketingLab.com.

Sonia Simone
Sonia has been writing professionally for 20 years, and has been a professional marketer for about 12. She
started in the toughest B2B environment there is—selling to government agencies across North America.
Since then, she's worked with organizations of all sizes, including micropreneurs, fast-growing mid-size
companies, and vast state- and province-wide government agencies. She's also marketed extensively to
affluent consumers, creating hundreds of millions of dollars in business for an upscale travel company,
and taking that company from #2 in its space to a dominating 68% of market share.

Sonia founded Remarkable Communication in 2007 to coach small businesses in how to use simple, cost
effective marketing techniques to create more repeat and referral business. She has a special interest in
social media and content marketing, and Sonia is an Associate Editor at Copyblogger, a member of the
Technorati Top 100.
Sonia has particular expertise in creating "path to purchase" communication systems using
autoresponders, newsletters and blogs. She also loves to help businesses build stronger, more loyal
relationships with customers by creating more remarkable communication.

Contact Sonia at Sonia@YourMarketingLab.com

For more information, please visit: http://www.remarkable-communication.com

Chris Pareja, CBC

Chris has specialized in expanding businesses’ bottom lines for more than 16 years in a variety of
marketing, management and sales positions. Before launching LeadGenaires, a results-driven marketing
agency, he served as Vice President of Business Development at Kassner, where he generated new
marketing and design projects with companies such as Intel, ACCPAC, TechVentures Network and C&C
Group. He has also served as a business development consultant; Vice President of Marketing and Sales
for Flowtix-Small Business Solutions; the Director of US and Canadian Field Marketing for NAME
Solutions Corp.; plus several marketing and sales positions for Cambridge Technology Partners (now part
of Novell).

Chris founded B2B Power Exchange, a lead exchange forum for business development professionals
targeting mid-sized and larger companies; is a former Board Member at Business Marketing Association’s
Northern California Chapter and is former Co-Chair of the East Bay IT Group’s Sales & Marketing
Special Interest Group. He has spoken on the subjects of results-oriented marketing programs and
integrating marketing and sales at SDForum, EBIG, CommArt, TechVentures, Heald College and
Northwestern Polytechnic University; been quoted and had an article published in the East Bay Business
Times. He is also the author of the upcoming book: “Blueprint for Marketing and Sales Alignment.”

Contact Chris at chris@leadgenaires.com (or chris@b2bpowerexchange.com).

For more information, please visit: www.leadgenaires.com and www.b2bpowerexchange.com.

Scott Stiefvater
Scott started Blue Sky to serve the video production needs of businesses, government agencies and non-
profit organizations in the San Francisco East Bay.

Areas of expertise: Concept to completion production of videos for marketing, training and other business
applications.

Services offered: Design, planning, shooting and editing. Production of testimonials and case studies,
video resumes and profiles, training and instructional videos, capital campaign videos, employee
inspiration and tribute videos, video of and for corporate events. Publishing to DVD, web and live
presentation.

Contact Scott at scott@blueskyvideopro.com.

For more information, please visit: www.blueskyvideopro.com.

Gil Zeimer
With over 25 years of copywriting expertise, Gil’s unique background includes writing in general ad
agencies, sales promotion, direct response and digital media. For the first half of his career, he worked as
an ad agency copywriter at BBDO, Grey, Ketchum, Bozell & Jacobs, The Bloom Agency, and Cohn &
Wells RSCG. For the second half, he’s been a highly prolific freelance copywriter. And he’s won more
than 25 major industry creative awards, including 5 CLIOs.

As both an ad agency copywriter and a freelance copywriter, Gil has produced results for a diverse group
of clients, such as Red Sail Sports, Wells Fargo, PricewaterhouseCoopers, Palm, Ericsson, Intel, Intuit,
Oracle, Symantec, Levi Strauss, Hewlett-Packard, FedEx Freight, Safeway, Charles Schwab, and Visa,
among others.

Areas of expertise: Food and Packaged Goods, Alcoholic Beverages, Insurance Services, Healthcare,
Financial Services, Fashion and Retail, Utilities, Hotels & Travel, Technology, Automotive, Broadcasting,
Shipping & Transportation.

Contact Gil at: Gil@YourMarketingLab.com

For more information, see www.Zeimer.com.