Corporate Gifts: A Powerful tool for Business Growth

Corporate gifts are a powerful way to promote new business ventures. Besides this, these are also instrumental in nourishing and nurturing existing partnerships. The primary requirement of any business is marketing and advertising. Marketing helps in reaching out to the target audience and also attracts prospective employees to the organization. One of the most successful marketing strategies that have been used in recent times is the use of Corporate Gifts for business growth. The use of Corporate Gifts can be used as an instrument for business development in more than one way. In addition to promotional marketing, corporate gifts help in building a one to one relationship of the company with its clients and employees. Lets Explore this Option The most appealing facet of Corporate Gifting is the fact that it is low on funding requirements, both in terms of the budget as well as time. The market is flooded with promotional items that are produced and sold in bulk. The manufacturer can create custom changes to the design of the product by adding the company name or logo to the main design. A few of these products are pens and desktop accessories that have company logos on them. This is an extremely economical way of brand promotion. Products like T-shirts and bags can be used to promote the services and products of the company. When these products reach new clients, these might help the company in establishing an identity in the clients mind while, for the existing client, these can be considered as a reminder of your previous work. Although, no strategy can assure you a deal, but strategies like these surely help in creating chances and cashing on opportunities. Besides this, if you choose to give these gifts by hand, you might also get an opportunity to gather relevant feedback on the companys products and services. The client might not remember your gift, but they will surely remember this gesture. Distributing gifts to the employees personally may also assist in building a stronger relationship between the management and the employees, which is vital to the growth of any organization. Choosing the Right Gift The gift you choose for a person is a reflection of how well you know that person. Any gift speaks for itself and tells the person how much he or she is valued. The heart of any organization is its clients and employees, and they certainly deserve some recognition and admiration.

Corporate Gifts is just a thanksgiving gesture which will make them feel valued and respected. However, budget constraints may not allow high quality gifts for all of them. But, the organization can certainly work out the level and range of gifts that should be distributed. The internet is swamped with product catalogues, and a wide variety of gifts are available. The corporate world is highly competitive, and in order to survive the ever increasing competition, every company strives for that extra edge. Corporate gifts might just happen to be that one extra edge that your business requires for its success and growth. LetterNote is a leading corporate gifts company located in New Delhi that offers offers a wide range of fine stationery, accessories for both home and office, eclectic wall art, corporate gifts and other exciting products.

Corporate gift is a perfect way to promote business. A business wants marketing so as to reach out to its target viewers and ultimately increase profits. There are various companies that are now using corporate gift as one of their marketing plans. This is just because you can simply get promotional products in mass and personalize them into corporate gifts. After that you can use it to sponsor your brand by printing your logo on the items and offer to the receivers. This is a very well-organized way to help and promote your brand at reasonable cost. In spite of using corporate gifts to advertise your brand, you can also use these promotional products like Corporate T-shirt , bags etc in order to keep good relationships with your clients. By giving these products to your existing clients, you will really impress them and make them remember your brand. One major note is that if you want to give corporate gifts to your existing clients, these products must of the top quality as this will build your company looks excellent. In addition, you can also give these gifts to your clients and consumers through special seasons or events like Christmas, seminars, company anniversary dinner and dance, meetings or conference. So as to be the greatest in your aggressive market, you must have a good company brand icon. Corporate gift is one of the most inexpensive ways to sponsor a company's brand. You can deal out gifts of excellent qualities to your consumers in order to build a stronger impact in your consumers' mentality. Besides, it is also necessary to choose the right gift for your company. There are several types of corporate gifts for you to opt from like pens, cups, notepad, stress ball, bottles, etc. The significant thing is to decide the one that meets your corporate representation. Approximately all corporate gift companies offer a catalogue booklet for you to select the accurate type of gifts for your company. Just take your time to find throughout every one of them before deciding the deal with them.

If you want to know list of corporate gift companies, you can go online or search in Google for corporate gifts. Select a few companies and visit their websites to guarantee that they are trustworthy businesses. You will also find huge range of Corporate gifts Singapore for being one of the best corporate of Singapore. Evaluate their gift lists and quotes before you choose which company to assign for corporate gift promotion. This is because corporate gifts play a significant role in image building of all groups Read more: http://www.articlesnatch.com/Article/Corporate-Gifts-Are-VeryEssential-For-The-Growth-Of-Business/2783950#ixzz2Ca6S4YLh Under Creative Commons License: Attribution No Derivatives

Nearly eight in 10 Indians (77%) prefer Clothes, Sweets (including chocolates- 69 %) and Books (49%) as their preferred gifting items. Importantly, more than half of the people surveyed indicated they would shop online. Following are the broad findings of a survey conducted by Nielsen India on gifting patterns research panel. Differences are there across different age groups in terms of gifting items, budgets and shopping channels. Sweets, Clothes and Books are universally popular, but more so with the mature group aged 45 and above The younger crowd (15-24 years) prefers to gift technology gadgets such as mobile phones and MP3 players. Holidays (travel and accommodation), travel tickets and tickets to amusement parks are popular new-age gift ideas. About 20 percent would like to give wine as a gift. More than half of the people surveyed indicated they would shop online. According to N. S. Muthukumaran, Director, Online Panel, the Nielsen Company, India, the technology that has entered our lives in the last 10 years is deeply affecting young people in their twenties who have grown up with it. He says, To

many, it is cool to be seen with the latest model of phone or music system and giving one as a present is in the same league, albeit a costly option for these young folks.

Essence of corporate gifting

Posted on November 17, 2012

Corporate gifting, a detailed note on the Monginis site elaborates, is a long-term investment in professional and personal relationships that hold the key for future. There are several articles to strike a chord for any organization, such as food consumables as gifts. As the popular saying goes, the way to mans heart is through the stomach Monginis is among the top cake brands in India, committed to making personalized deliveries across most cities in India, giving you unlimited creativity thanks to their experience of handling corporate gifting of reputed companies. They also have a range of crispy, crunchy cookies, with longer shelf life and transport friendly. The most popular amongst them are Shrewsbury, Tutti Fruity, Choco-Chips and Badam Cookies. The brand makes hand-made chocolates in different flavours and shapes. These are packed in very attractive boxes, but if one desires to have a special exclusive packing, it can also be organized. Monginis can create a special bonding between you and your Customers / Clients, can also help you in keeping your Employees happy, and handle the prestigious Corporate Special occasions. With appropriate gifts, you can:

Send warm wishes with a wonderful gist to attract new clients Build existing relationships Thank clients and business associates Recognize employees performance Celebrate milestones and successes Remember staff birthdays and anniversaries Bring a smile on someones face..

A survey by American Express revealed that almost half of corporate gift selections are now food-related, replacing the flowers and gift cards that have dominated earlier. Flexibility, choice and the near-universal appeal of indulgent foods allow businesses to easily find a custom solution that invokes a positive feeling and a sense of bonding in recipients.

Corporate Gifting Occasions Birthdays / Anniversaries: People are most receptive and are happy on their birthdays / anniversaries.Birthdays & Anniversaries Cake. Its a landmark in their lives. There cannot be any other better timing to approach them than these. Festivals: Diwali, Xmas or New Year are among the most popular gifting occasions; Special Days Like Doctors Day could be a very good opportunity to approach them. Foundation day or Annual Day of an organization New product launch; New office / factory opening; Why cakes for Corporate Gifting ? Cakes are strongly associated with celebrations and happy moments. If organization is targeting birthdays / anniversaries for gifting, then there cannot be a better gift than the Cake to create an everlasting impression. For festive occasions like Xmas / New Year, cake is the most appropriate gift. on popular occasions Last but not the least, it stands out in a clutter of gifts one receives

Dos and donts of corporate gifting on the festive eve

Posted on November 15, 2012

While gifting, its best to give something that the client would appreciate and look forward to another gift from you. No doubt, corporate gifts have to have a personal touch to itbut mind youAvoid going overboard. You might just hurt their sentiments. One should avoid giving items like perfumes because you are not sure if they like it or not. You wouldnt use a perfume you absolutely hate, though it was gifted to you. Another important aspect which is often neglected is to check the companys gifting policy. Many companies and government offices have a gift acceptance policy. As per this policy

they are only allowed to accept gift of a particular value. Be sure to crosscheck with your client to determine the limitations of gift giving. Keep in mind the cultural background of your corporate clients whom you wish to gift. Not everyone celebrates Diwali, however sending a corporate gift or card that wishes them a happy holiday or season greetings or sending them a gift on a holiday they celebrate is better. Never give something seen on a shopping network because it may look pretty but if the person receiving it does not like it its just a waste of money. Never buy something that is cheap because its not something that will please your client. When it comes to clothes it is never a good choice because apparels are something with is not standard i.e. every individual has a difference in choice and thus giving a gift certificate makes more sense. The worse gift to give is a handmade gift it may have personal touch but its bad for the simple reason that you would be spending more on the material for the gift and will be using a lot of time and energy in making it. Consider another practical scenario. Say, if the person you are gifting is a fitness freak and you decide to buy him / her a fitness video it does not make sense because you dont know if they already hold of copy of that tape or not. If they do they will thank you but it will be a waste of your money and the gift will not be appreciated.
The corporate gift industry is booming and quality utlility items at affordable prices is the mantra this festive season. A combination of aesthetic as well as utility items has hit the shelves to help companies strengthen their relationship with clients and employees without burning a hole in their pockets. The trend has witnessed an upsurge in the last few years and according to industry insiders, the estimated market for corporate gifts has reached the Rs.12,000 crore ($2.5 billion) mark. Exclusive items at affordable prices are what consumers are looking for, points out Anuj Sawhney, managing director of Swiss Military India, a pioneer in corporate gifting solutions. "What we feel is that organisations today are looking for something exclusive and good in quality. There has been a 200 percent surge in the demand. People are looking for a mix and match of traditional and modern ideas. There is a rising emphasis on premium quality gifts but at affordable prices," Sawhney told IANS.

"For example, our products such as innovative travel gear are popular for senior level gifting because at that level professionals are always on the go. Our leather accessories and hand-crafted limited edition writing instruments are also extremely popular," he added. All this comes at a price range of Rs.290 to Rs.15,000. Praveen Rao of D'Mart Exclusif said the corporate sector was demanding aesthetic as well as utility items. "Corporate companies are moving away from traditional items such as diaries and small electric appliances to aesthetic as well as utility pieces. The trend has also picked up among individual gifting," said Rao. "Nowadays the corporate sector generally picks up silver trays, a pair of goblets, deities' gift sets, candle stands, dry fruit bowls and the like," he added. Keeping consumers' demand in mind, Rao's company offers a melange of utility products such as silver plated crystal gifts, wood and silver tissue boxes, silver-plated coffee set and deities. "A limited edition of deities hand-crafted in sterling silver, porcelain and marble is being picked up for individual and corporate gifting," said Rao who is offering his products in a price range of Rs.850 to Rs.6,000, which doesn't burn a big hole in the buyers' pocket. For those looking for high-end gifting options at affordable prices, customised hampers containing a wine bottle, chocolates and other eats is another option this festive season. "We have an evolving consumer now and Diwali, Christmas and New Year are known to be the best time to acknowledge the work of employees or support of clients by gifting them something different. "The tradition of gifting sweets has made way for spa coupons and other customised gifting options. We are offering customised wine packages this festive season for our premium clients," said Tarun Sibal, marketing head of Fratelli Wines. At Fratelli, wine bottles are paired with various items. For instance, one can pick customised packages of wine and organic caramelised nuts or wine teamed up with playing cards and chocolates, among others. These are available at a price range of Rs.615 to Rs.2,670 and Sibal says the combinations are a hit.

"We mainly deal with private buyers and corporate clients. We have seen a humungous increase in the demand for customised packages in the past one year. It has risen almost 10 times, whether it's for internal clients (employees) or mass corporate gifting," said Sibal who is also offering the option of a customised bottle-neck tag of a company's logo. "The demand is so high that we have stopped taking orders now," he added. With time, the demand for corporate gifts has shot up, said Sawhney who feels that "the trend is here to stay". "The trend is no longer confined to the company's partners and associates. It has also become a way to motivate employees," he added.