Professional Documents
Culture Documents
Final Project
THE EXORDIUM
Nothing is deserving worship Almighty Allah, the most Merciful, Compassionate and Gracious. All praises for Him because He is the creator of this mysterious universe and guides us through the Holy Prophet Mohammed (Peace be upon him) and the Holy Quran to explore it. We supplicate that Allah grant us serenity to accept the things we cannot change, courage to change that we can, and wisdom to differentiate.
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ACKNOWLEDGEMENT
All the praise is for Almighty Allah Who gave us the strength, mental and physical capabilities to accomplish this project. We would love to express our gratitude and sincere appreciation to Prof. AMJAD ALI for his encouragement, constructive teaching approach and maintaining a healthy and competitive atmosphere in the class that helped us to embrace this formidable challenge. We would also like to acknowledge endeavor of Bata team for their support and extremely friendly attitude without which the accomplishment of this project would not have been possible. We would also like to extend our thanks to everybody who helped us to make this project a brilliant success.
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2. Khalid Safdar
SWOT Analysis
3. Farhan Naeem
BCG Matrix
4. Amir
Functions
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RESEARCH PROJECT
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s Mission
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Bata is one of the world's leading footwear retailers and manufacturers with operations across 5 continents managed by 3 regional meaningful business units (MBUs). The MBU approach provides quality resources and support in key areas to the companies operating in similar markets such as product development, sourcing or marketing support. Each MBU is entrepreneurial in nature, and can quickly adapt to changes in the market place and seize potential growth opportunities. Bata's strength lies in its worldwide presence. While local companies are selfgoverning, each one benefits from its link to the international organization for back-office systems, product innovations and sourcing. Although Bata operates in a wide variety of markets, Bata companies share the same leadership points. Two important ones are product concept development and constant improvement of business processes in order to offer customers great value and the best possible service
s 3 Business Units
Bata Europe, Lausanne, Switzerland Bata Emerging Markets, Singapore Bata Branded Business, Best, Holland
Serves 1 million customers per day Employs more than 40,000 people Operates 5000 retail stores Manages a retail presence in over 70 countries Runs 33 production facilities across 22 countries
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IMPORTANT DETAIL
YEAR OF ESTABLISHMENT Customers 1894 by Tomas Bata 1 million customers per day
COMPETITORS
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Goals of Bata
MR. Umer Farooq told us that these are the main goals of the company
INNOVATION MARKET LEADER CONSUMER COVERAGE MARKET CAPTURE INCREASE SALES (in terms of profit) EXPANSION
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PLANTS
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S POLICY
Customer is our Master
We are committed to: 1. Meet the requirement of all relevant legislation and regulation related to consumer satisfaction & safety, environment and other applicable laws etc. 2. To prevent pollution through controlling levels of harmful emission, effluents and other wastes. 3. Contribute to safe and healthy environment for our country. 4. Promote mutual trust with customers, suppliers, employees, shareholders and community. 5. Provide all the necessary resources for the continual improvement in quality, safety of our products, processes and environment.
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ORGANIZATION CULTURE
The shared values principles, traditions and ways of doing things that influence the way organizational members act.
Managers are diretly responsible for an organizations success and failure Awards, Cash Prizes on achieving highest sales, Performance Awards etc Welcoming the customer & Customer is always rite Properly Formal Dress Code Special Shoe Language to communicate Articles Numbers
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Problem
Problem is an obstacle that makes achieving a desired goal or purpose difficult. Or An unwelcome or harmful matter needing to be dealt with and overcome Or A thing that is difficult to achieve
TYPES OF PROBLEM
Structure Problem Unstructured Problem
POLICY
STRUCTURED PROBLEM
RULES
PROBLEM
PROCEDURE
UNSTRUCTURED PROBLEM
NONPROGRAMMED DECISIONS
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Structure Problem
A straight forward, familiar, and easily defined problem is called as Structure Problem.
Solutions for structured problems Following are the three solutions which can be implemented for resolving a structured problem. 1. Procedure 2. Rule 3. Policy
Procedure
A series of sequential steps used to respond a well structured problem.
Example 1
Giving a receipt to customers so that customer can claim within one month from purchase
Example 2
Manager should check the stock weekly and orders the sold items to the company.
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Rules
An Explicit statement that tells manager what can or cannot be done.
Example 1
There is a rule of Company that no claim shall be made without purchase slip. Customer must produce receipt in order to get claim.
Example 2
There is another rule of company that Claim must be produced if any within 30 days from purchase. No claim shall be made after 30 days from the date of purchase.
Policy
A guideline for making decisions is called as policy.
Example
There is a policy of company to accept or reject the claim depending on shoes condition. A new pair of shoes shall be gives if claim is reasonable.
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Unstructured problems
The problems that are new or unusual and for which the information is ambiguous and incomplete are called unstructured problems.
Nonprogrammed Decisions
When the problems are unstructured managers must rely on nonprogrammed decision making in order to develop unique solutions. Nonprogrammed decisions are unique and nonrecurring and involve custom-made solutions
Example Mr.Umer told us that unstructured problems are mainly handled by head office. He told us that he reports to the head office immediately whenever he faces unstructured problem.
He usually faces unstructured problem of cash or misplacement of shoe pairs.
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ENVIRONMENT
MR. Umer told us that there are two different environments in Bata Company
SPECIFIC ENVIRONMENT
SUPPIERS
THE ORGANIZATION
CUSTOMERS
COMPITETORS
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SPECFIC ENVIRONMENT
The specific environment includes those external forces that have a direct impact on manager s decisions and actions, and are directly relevant to the achievement of the organizational goals.
CUSTOMERS
Customers are very important for the organization because customers are the main source of organizations profit. Organization exists to meet the need of customers. The consumer demand of Bata shoe is also very high. Customer obviously represents potential uncertainty to an organization. If customers become dissatisfied with the organization products it will really affect the organization.
SUPPLIERS
Suppliers are very important for any organization. In Bata, suppliers play very important role because they supply leather, soles etc to the factory. A supplier relationship is one way of ensuring competitive and quality products for an organization.
COMPETITORS
Every organization has one or more competitors. Competitors analysis and monitoring is crucial if an organization is to maintain its position within the market. Bata also have many competitors in the market but the main competitors of Bata are Servis, Hushpuppies, & Urban Sole.
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GENERAL ENVIRONMENT
ECONOMIC
DEMOGRAPHIC
GLOBAL
THE ORGANIZATION
TECHNOLOGICAL
POLITICAL/LEGAL
SOCIALCULTURAL
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GENERAL ENVIRONMENT
In general environment there is broad external conditions that may affect the organization.
ECONOMIC CONDITION
The manager told us that inflation, interest rates, stock market fluctuation etc these are some factors which can affect management practices in their organization. But Bata is leading company among footwear and its sale increases 4 times than in 2005.
POLITICAL CONDOTION
He told us that political condition has a great affect in their organization because when government changes it really affects on the organization and when government changes the tax rate every year it had a big affect on Bata. Management has to know about the political change in the country because these conditions influence the decisions and actions.
DEMOGRAPHIC CONDITIONS
Demographic condition are physical characteristics of population like age, gender, level of education, income, family composition etc .These demographic conditions also effect organization. Changes in these characteristics have a great impact on managers job. (Managers job like planning, leading, controlling etc) Manager should be aware the liking and dislikings of people according to their ages.
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TECHNOLOGICAL
The technology has a great affect on organization. We live in the time of technological changes. MR. Umer told us that Bata has latest Plants and Technology.
GLOBAL
The globalization is one of the major factor affecting managers and organizations. Organizations are challenged by an increasing number of competitors in whole world. Bata also have to face different competitors in the countries. The international competitors of Bata are Hushpuppies, Nike, and Urban Sole.
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Planning
A management functions that involves defining goals, establishing strategies for achieving those goals and developing plans to integrate & coordinate activities.
Mr.Umer told us that he plans according to the sales target set by Head office. His goal is basically to achieve the target sale. He gives an example that if sales target is Rs.10 lakh of the month, then he build up strategy accordingly
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Organizing
Determining what needs to be done, how it will be done and who is to do it.
As the sale target is Rs. 10 Lakh, he checks that the stocks available is of 10 Lakh or not. He orders the stock if it is of not 10 Lakh or if there is a shortage.
Leading
Motivating, Lading and any other actions involved in dealing with people
He leads his sales man by motivating them. He told us that motivating is a key to success. Moreover company offers rewards for outstanding sales man in the form of commission, Bonus amount after the end of quarter. Company also make workshops for their employees.
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Human Skills
The ability to work well with other people individually and in a group
Mr Umer told us that he uses human skills. Customer related, product communication with staff and customers as well.
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SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats and is a simple and powerful way to analyze your company's present marketing situation.
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SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats and is a simple and powerful way to analyze your company's present marketing situation.
STRENTHS
Quality product. Friendly environment. Two plant in the factory. Bata enjoy strong brand image and market pull. Innovative and constantly growing product line. Nationwide coverage. Major shareholder in the Shoe industry of Pakistan A company with growing sales and profits over the year. Bata has a high capacity to produced millions of shoe pair per day. Bata has qualified work force.
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WEAKNESSES
Fix Price No credit sales. Low sales margin due to highly value added products. Low promotional activities.
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OPPORTUNITIES
THREATS
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In accordance with the BCG matrix, we would recommend and MR. Umer also told us that Bata products are in Cash Cows.
PROBLEMS
We found there four major problems in Batas marketing strategy so far. 1. 2. 3. 4. High Price Only Target Upper Class Low Credit Risk Insufficient Promotion of Products
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MANAGEMENT STYLE
The manager told us that they adopt SCIENTIFIC MANAGEMENT in their organization. They practices scientific management because it is beneficial for the organization. He told us that we develop a science for each element of an individuals which will replace the old rule of management method. They use the scientific techniques to determine the individuals work. They set a specific way in their organization so that the work has to be done according to the way. They select and train the workers, they select only those employees which are fulfil the requirement of the organization like workers who gives the maximum output during the training. He told us that they corporate with the workers to ensure that the work is done according to the principles that the organization setup. Division of work is the key factor in scientific management which Bata also practices in their organization like each employee have a specific job and responsibility to perform so that his work may completed effectively and efficiently.
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CONCLUSION
Bata is a private limited company established in 1894. Bata is one of the world's leading footwear retailers and manufacturers with operations across 5 continents managed by 3 regional meaningful business units (MBUs). The main compitetors of Bata are Servis, Hush Puppies & Urban Sole. Its plant is based on latest technology. Bata's strength lies in its worldwide presence.
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We like to dedicate this project to all business students who want to become great business professionals and want to be on the height of the BUSINESS WORLD . We hope that they would be satisfied from our task and that would help them in their future life.
We at this point shall not forget the fruitful efforts of our teacher Prof. Amjad Ali without whom we would have been unable to accomplish this.
At the End, We again thanks to our Respected Teacher Sir Amjad Ali for his efforts and hard work throughout the semester. Due to his hard work, we are able to complete this project.
Thank You
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6. Khalid Safdar
SWOT Analysis
7. Farhan Naeem
BCG Matrix
8. Amir
Functions
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