SUMMER TRAINING PROJECT REPORT ON

To Study Customer Perception towards Ultra Portable Laptops

for

For the partial fulfillment of bachelor of Business administration 2009-12

SUBMITTED TO :Jiwaji University, Gwalior SUBMITTED BY:MONU UPADHYAY BBA V Semester Roll No. 809210

GICTS GROUP OF COLLEGES, GWALIOR

Shivpuri Link Road LASHKAR GWALIORTel: 91-751-2448801, 02, 03 Email: infor@gicts.org Website: www.gicts.org.

DECLARATION
This is to declare that the Summer Training Report has been accomplished by me and being submitted in partial fulfillment of requirement for the award of the Degree of Bachelor of Business Administration from GICTS Group of Institution affiliated to Jiwaji University, Gwalior. The work has not been submitted by me anywhere else for the award of any degree or diploma. All source of information are based on my on training experience and learning.

Date: Place:

MONU UPADHYAY BBA V Semester

CERTIFICATE
This is to certify that Mr. MONU UPADHYAY student of BBA V Semester of GICTS Groups of Colleges has successfully completed his Summer Training dated from 05/09/2011 to 20/10/2011 and this report is submitted by Him for the completion of the training requirement under my guidance and supervision.

Date : Place:

(Asst. Prof. AASHISH SHARMA )

ACKNOWLEDGEMENT
It is great pleasure for me to put on record my appreciation and gratitude towards Placement and Training Coordinator GICTS Group of College, Gwalior my special thanks to my respected faculty Asst. Prof.

AASHISH SHARMA for his valuable support and suggestions for

the execution of Summer Training. I thank him for the right direction and providing direction for the completion of my summer training project. `

Date: Place:

MONU UPADHYAY BBA V Semester

PREFACE

These survey reports had been conducted on product hcl mileap, of hcl info system ltd. In Ghaziabad. The purpose of this research and preparation of this report are to find out that how many people in Ghaziabad are aware about ultra portable laptop. This project is carried out to the theoretical knowledge of the subject into the practical field work. this project is carried out in the pad course of the institute of management & research, Ghaziabad.

Table of Contents

Executive Summary Introduction Research Methodology Data Analysis & Interpretation Swot analysis Conclusion Questionnaires

Suggestion Bibliography

Executive Summary
HCL Info systems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, the company have developed and implemented solutions for multiple market segments, across a range of technologies in India. With sound macroeconomic condition and buoyant buying sentiment in the market, the desktop PC market grossed 23.4lc units, registering a growth of 36% over the same period last year. The notebook PC segment was the star performer, showing massive growth, 60% sequentially and 138% year-on-year and crossing the one lakh barrier. This can be attributed to strong domestic growth in requirements and aggressive sales promotion offers by the players like HP, Lenovo, and HCL among others. Again brand recognition and image play a very important role in purchase decisions. Brand managers of IT products, to increase the short-term gains and keep the cash registers ticking have started using aggressive sales promotion offers. The objective of the project was to find out Customer perception towards ultra portable laptops. Also some of the insights on how to best place an effective Sales promotion program have been unleashed. The research brings out the fact that people do buy laptop taking into consideration its price, features, and portability.

INTRODUCTION
HCL INFOSYSTEMS LTD.
HCL Infosystems is India's premier information enabling company. Leveraging its 28 years of expertise in total technology solutions, HCL Infosystems offers value-added services in key areas such as system integration, networking consultancy and a wide range of support services. HCL Infosystems is among the leading players in all the segments comprising the domestic IT products, solutions and related services, which include PCs, servers, networking products, imaging & communication products. Continuously meeting the ever increasing customer expectations and applications, its focus on integrated enterprise solutions has strengthened the HCL Infosystems' capabilities in supporting installation types ranging from single to large, multilocation, multi-vendor & multi-platform spread across India. HCL Infosystems, today has a direct support force of over 2000+ members, is operational at 300+ locations across the country and is the largest such human resource of its kind in the IT business. A majority of the team members have been specially trained in a variety of supporting solutions, the company's key focus area.

HCL Infosystems' manufacturing facilities are ISO 9001 - 2000 & ISO 14001 certified and adhere to stringent quality standards and global processes. With the largest installed PC base in the country, four indigenously developed and manufactured PC brands - 'Infiniti', 'Busybee' 'Beanstalk' and 'Ezeebee' - and its robust manufacturing facilities; HCL Infosystems aims to further leverage its dominance in the PC market. It has been consistently rated as Top player in PC industry by IDC .The 'Infiniti' line of business computing products is incorporated with leading edge products from world leaders such as Intel. A fully integrated and business-ready family of servers and workstations, the 'Infiniti Global Line' is targeted at medium and large companies to help them to manage their enterprise-related applications. It has considerable dominance in verticals like Finance, Government, and Education &

Research. The Channel Business of HCL Infosystems has an extensive network of over 2500+ resellers across 300 locations. It has actively promoted the penetration of PCs in the home and the small office/home office (SOHO) segments, through Beanstalk, Ezeebee & Busybee PCs and Toshiba Laptops. HCL Infosystems has two focused business units. While HCL Infosystems concentrates on the IT products, solutions and related services business, HCL InfiNet focuses on the rapidly growing communication and imaging products, solutions and services industry. HCL InfiNet, with a presence in more that 35 cities, has the ability to service around 250 cities in its catchment area. It provides corporate networking services like Virtual Private Network, Broadband Internet Access, Hosting & Co-location services, designing & deploying Disaster Recovery Solutions & Business Continuity solution, Application Services, Managed Security Services & NOC Services over its state-ofthe-art IP network to over 200 corporates. With the Office Automation (OA) Division being part of it, HCL InfiNet now has an exclusive sales and support partnership with Toshiba Corporation, Japan, for its photocopier products. The product portfolio covers a range of other office automation and communication products through alliances with world leaders - including Duprinters from Duplo, data projectors from InFocus, Telecommunication solutions from Samsung and Ericsson and mobile communication products from Nokia. HCL Infinet Ltd. has a strong and dedicated retail network of Nokia Professional Centres, Nokia Priority Dealers and Redistribution Stockist across the country. HCL has closely seen the IT industry rise from scratch, and has actively participated in its progress. During the twenty-eight year journey, it has picked up valuable lessons in serving the IT needs of the Indian customer and gathered domain expertise to successfully service various businesses. As a leading information enabler, HCL Infosystems has long standing relationships with world technology leaders such as SUN for enterprise computing solutions, Intel

CHAIRMAN & CEO'S PROFILE Ajai Choudhry

An engineer by training, Ajai Chowdhry is one of the six founder members of HCL, India's premier IT enterprise. HCL, a start-up in 1976, touched Rs.11,000 crores for the last 12 months. Ajai Chowdhry took over the reins of HCL Infosystems, the flagship company of the group, as President and CEO in 1994. He was appointed the Chairman of HCL Infosystems in November 1999. Under his stewardship, the company's turnover has grown to Rs.7783.6 crores in 2004-05 from Rs.400.6 crores in 1994. With employee strength of over 3600, it has emerged as country's leading information-enabling powerhouse. Ajai has been a key force in driving the growth of HCL Infosystems. The credit of setting up HCL's overseas operations, starting with Singapore in 1980, goes to him. During this tenure he extensively covered South Asian Markets including Malaysia, Thailand, Hong Kong, Indonesia, and the People's Republic of China, expanding business operations, which paved the way towards enhancing HCL's core competencies in bringing the best international technologies to domestic market. Driving the thrust on IT, Telecom and Imaging, Ajai perceives the role of his company as that of enabling information. Credited with providing momentum to key IT phenomena - within the company as well as in the industry - he has constantly added newer and cutting edge technology skills to the company's portfolio. Under his leadership, several new projects have been undertaken in the company that have had a lasting impact - getting into IT retailing, spearheading the company wide Quality movement, and the very recent low cost PC initiative and IT for masses are some examples. An absolute stickler for customer focus, he himself spends significant time, personally listening to customers. 10

Ajai sensed an emerging opportunity early in telecom and imaging category and today HCL Infosystems is poised to exploit this opportunity to offer a richer bouquet to its customers. It is a recognition of his visionary status that Ajai was part of the IT Hardware Task Force, set up by the Prime Minister of India to give shape to the country's IT strategy. Ajai has repeatedly championed the cause of improving PC penetration in the country. He has worked closely with many Government bodies to take IT for masses agenda forward. Presently he is part of several government committees to take forward the course of IT and Hardware in India. He was awarded with 'IT Man of the Year' by The Skoch Consultancy and 'Best IT Man of the Year' by The Foundation of Indian Industry and Economists. Ajai also addressed CII's flagship hardware event 'India eHardware Summit 2004' at Hyderabad as a keynote speaker recently. Ajai has a bachelor's degree in electronics and communication engineering, and attended the Executive Program at the School of Business Administration at the University of Michigan, US. Ajai is an avid reader and is fond of Jazz and the fine arts. He and his wife Gita live in New Delhi.

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History
HCL Infosystems Ltd is one of the pioneers in the Indian IT market , with its origins in 1976. For over quarter of a century, we have developed and implemented solutions for multiple market segments, across a range of technologies in India. We have been in the forefront in introducing new technologies and solutions. The highlights of the HCL saga are summarized below:

YEA R 1976

HIGHLIGHTS - Foundation of the Company laid - Introduces microcomputer-based programmable calculators with wide acceptance in the scientific / education community - Launch of the first microcomputer-based commercial computer with a ROM -based Basic interpreter - Unavailability of programming skills with customers results in HCL developing bespoke applications for their customers - Initiation of application development in diverse segments such as textiles, sugar, paper, cement , transport - Formation of Far East Computers Ltd., a pioneer in the Singapore IT market, for SI (System Integration) solutions - Software Export Division formed at Chennai to support the bespoke application development needs of Singapore - HCL launches an aggressive advertisement campaign with the theme ' even a typist can operate' to make the usage of computers popular in the SME (Small & Medium Enterprises) segment. This proposition involved menu-based applications for the first time, to increase ease of operations. The response to the advertisement was phenomenal. - HCL develops special program generators to speed up the development of applications

1977

1978 1980 1981

1983

1985

- Bank trade unions allow computerisation in banks . However , a computer can only run one application such as Savings Bank, Current account , Loans etc. - HCL sets up core team to develop the required software - ALPM ( Advanced Ledger Posting Machines ) . The team uses reusable code to reduce development efforts and produce more reliable code . ALPM becomes the largest selling software product in Indian banks - HCL designs and launches Unix- based computers and IBM PC clones

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- HCL promotes 3rd party PC applications nationally - Zonal offices of banks and general insurance companies adopt computerization 1986 - Purchase specifications demand the availability of RDBMS products on the supplied solution (Unify, Oracle). HCL arranges for such products to be ported to its platform. - HCL assists customers to migrate from flat-file based systems to RDBMS - HCL enters into a joint venture with Hewlett Packard - HP assists HCL to introduce new services: Systems Integration, IT consulting, packaged support services ( basicline, teamline ) 1991 - HCL establishes a Response Centre for HP products, which is connected to the HP Response Centre in Singapore. - There is a vertical segment focus on Telecom, Manufacturing and Financial Services - HCL acquires and executes the first offshore project from IBM Thailand 1994 - HCL sets up core group to define software development methodologies - Starts execution of Information System Planning projects 1995 - Execution projects for Germany and Australia - Begins Help desk services - Sets up the STP ( Software Technology Park ) at Chennai to execute software projects for international customers - Becomes national integration partner for SAP - Kolkata and Noida STPs set up 1997 - HCL buys back HP stake in HCL Hewlett Packard 1998 - Chennai and Coimbatore development facilities get ISO 9001 certification - Acquires and sets up fully owned subsidiaries in USA and UK 1999 - Sets up fully owned subsidiary in Australia - HCL ties up with Broadvision as an integration partner 2000 - Sets up fully owned subsidiary in Australia - Chennai and Coimbatore development facilities get SEI Level 4

1996

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certification - Bags Award for Top PC Vendor In India - Becomes the 1st IT Company to be recommended for latest version of ISO 9001 : 2000 - Bags MAIT's Award for Business Excellence - Rated as No. 1 IT Group in India -Launched Pentium IV PCs at below Rs 40,000 2001 -IDC rated HCL Infosystems as No. 1 Desktop PC Company of 2001 -Declared as Top PC Vendor by Dataquest 2002 -HCL Infosystems & Sun Microsystems enters into a Enterprise Distribution Agreement - Realigns businesses, increasing focus on domestic IT, Communications & Imaging products, solutions & related services - Became the first vendor to register sales of 50,000 PCs in a quarter - First Indian company to be numero uno in the commercial PC market - Enters into partnership with AMD 2003 - Launched Home PC for Rs 19,999 - HCL Infosystems' Info Structure Services Division received ISO 9001:2000 certification - Launches Infiniti Mobile Desktps on Intel Platform - Launched Infiniti PCs, Workstations & Servers on AMD platform 2004 - 1st to announce PC price cut in India, post duty reduction, offers Ezeebee at Rs. 17990 - IDC India-DQ Customer Satisfaction Audit rates HCL as No.1 Brand in Desktop PCs - Maintains No.1 position in the Desktop PC segment for year 2003 - Enters into partnership with Port Wise to support & distribute security & VPN solutions in India - Partners with Microsoft & Intel to launch Beanstalk Neo PC

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- Becomes the 1st company to cross 1 lac unit milestone in the Indian Desktop PC market - Partners with Union Bank to make PCs more affordable, introduces lowest ever EMI for PC in India - Launched RP2 systems to overcome power problem for PC users - Registers a market share of 13.7% to become No.1 Desktop PC company for year 2004 - Crosses the landmark of $ 1 billion in revenue in just nine months

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GUIDING PRINCIPLES
QUALITY POLICY "We deliver defect-free products, services and solutions to meet the requirements of our external and internal customers, the first time, every time" OUR OBJECTIVES OUR MANAGEMENT OBJECTIVES To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives.

OUR PEOPLE OBJECTIVES To help people in HCL Infosystems Ltd. share in the company's successes, which they make possible; to provide job security based on their performance; to recognize their individual achievements; and help them gain a sense of satisfaction and accomplishment from their work.

Core Values

We shall uphold the dignity of the individual We shall honor all commitments We shall be committed to Quality, Innovation and Growth in every endeavor We shall be responsible corporate citizens

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Alliances & Partnerships

To provide world-class solutions and services to all our customers, we have formed Alliances and Partnerships with leading IT companies worldwide. HCL Infosystems has alliances with global technology leaders like Intel, AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, nVIDIA, SAP, Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer Associates, RedHat, Infocus, Duplo, Samsung and Novell.

These alliances on one hand give us access to best technology & products as well enhancing our understanding of the latest in technology. On the other hand they enhance our product portfolio, and enable us to be one stop shop for our customers.

Recent Updates
HCL & Nokia decide on longer term strategy to further penetrate Indian market Gist of Q&A with callers/ investors/ shareholders on the announcement relating to the long term Agreement with Nokia Toshiba in partnership with HCL Infosystems expands its retail presence in India by unveiling 'shopToshiba' HCL forms a strategic alliance with Bull to launch a new range of Scalable Enterprise Class Servers on Open Architecture AMD & IT Ministry unveil affordable computer to promote 50x15 vision in India.

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HCL Advantage
HCL Infosystems ( HCLI) draws it's strength from 29 years of experience in handling the ever changing IT scenario , strong customer relationships , ability to provide the cutting edge technology at best-value-for-money and on top of it , an excellent service & support infrastructure. Today HCL is country's premier information enabling company. It offers one-stopshop convenience to its diverse customers having an equally diverse set of requirements. Be it a large multi-location enterprise, or a small/medium enterprise, or a small office or a home, HCLI has a product range, sales & support capability to service the needs of the customer.

Last 29 years apart from knowledge & experience have also given us continuity in relationship with the customers, thereby increasing the customer confidence in us. Our strengths can be summarized as: - Ability to understand customer's business and offer right technology - Long standing relationship with customers - Pan India support & service infrastructure - Best-vale-for-money offerings

Technology Leadership
HCL Infosystems is known to be the harbinger of technology in the country. Right from our inception we have attempted to pioneer the technology introductions in the country either through our R&D or through partnerships with the world technology leaders. Using our own R&D we have - Created our own UNIX & RDBMS capability (in 80s) - developed firewalls for enterprise & personal system security - launched our own range of enterprise storage products - launched our own range of networking products We strive to understand the technology from the view of supporting it post installation as well. This is one of the key ingredients that go into our strategic advantage. HCL Infosystems has to its claim several technology pioneering initiatives. Some of them are: - Country's first DeskTop PC - BusyBee in 1985 - Country's first branded home PC - Beanstalk in 1995 - Country's first Pentium 4 based PC at sub 40k price point - Country's first Media Center PC

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Quality
Philosophy of Quality "We deliver defect-free products, services and solutions to meet the requirements of our external and internal customers, the first time, every time." To exist as a market leader in a globally competitive marketplace, organizations need to adopt and implement a continuous improvement-based quality policy. One of the key elements to HCL's success is its never-ending pursuit of superior quality in all its endeavors. HCL INFOSYSTEMS believes in the Total Quality Management philosophy as a means for continuous improvement, total employee participation in quality improvement and customer satisfaction. Its concept of quality addresses people, processes and products. Over the last 20 years, we have adapted to newer and better Quality standards that helped us effectively tie Quality with Business Goals, leading to customer and employee satisfaction.

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QUALITY AT HCL INFOSYSTEMS LTD

The history of structured quality implementation in HCL Infosystems began in the late 1980s with the focus on improving quality of its products by using basis QC tools and Failure Reporting and Corrective Active Systems (FRACAS). We also employed concurrent engineering practices including design reviews, and rigorous reliability tests to uncover latent design defects. In the early 90s, the focus was not merely on the quality of products but also the process quality systems. Our manufacturing unit at NOIDA was certified initially to ISO 9002:1994 by BVQI in 1994 and later on to ISO 9001:1994 in 1997. As of now, all our manufacturing units are certified by BVQI as per ISO 9001:2000 In early 1995, a major quality initiative was launched across the company based on Philip B. Crosby's methodology of QIPM (Quality Improvement Process Management). This model was selected to because it considered the need and commitment by an organization to improve but more importantly, the individual's need towards better quality in his personal life. Under our Quality Education System program, we train our employees on the basic concepts and tools of quality. A number of improvement projects have been undertaken by our employees, whereby process deficiencies and bottlenecks are identified, and Corrective Action Projects (CAPs) are undertaken. This reduces defect rates and improves cycle times in various processes, including personal quality. Our certifications / awards in 2003 include ISO 9001-2000 by BVQI for our InfoStructure Services and award of First Prize by ELCINA (Electronic Component Industries Association) for Quality, 2002-03. The ELCINA award criteria considers two aspects. (1) Enablers (Leadership & Management commitment, Resource Management, Product Realisation, Measurement Analysis & Improvement) and Results (Product Quality, Customer / Stake holder satisfaction , Business results).

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Management Objective
To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives.

People Objective
To Help HCL Insys people share in the companys success, which they make possible; to provide job security based on their performance; to recognize their individual achievements and to help them gain of satisfaction and accomplishment from their work.

Core Values
It uphold the dignity of individual. It honour all commitments. It is committed to quality, Innovation and growth in every endeavor. It is responsible corporate Citizens.

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MANAGEMENT HIERARCHY LEADERSHIP

Shiv Nadar Founder HCL, Chairman and CEO HCL Technologies Ajai Chowdhry Co-Founder HCL, Chairman and CEO HCL Infosystems J V Ramamurthy Chief Operating Officer HCL Infosystems Ltd Vineet Nayar President: HCL Technologies Ranjit President and CEO of the HCL Technologies (BPO)

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HCL MiLeap X: The affordable Laptop hits the indian market

HCL is now on the centre stage of attraction in the Indian PC industry ones again with the announcement of Mileap X range of low cost laptops which they prefer to call Leaptops. It is expected to be a giant Leap for the company who is not so much popular in Indian laptop industry dominated by international giants. There is a popular Zen Saying that Leap and the Net will Appear So HCL is decided to Leap ahead and they hope the net will appear . India is witnessing a real hike in sales of laptop computers for the past two years . Gone the days when the laptops where considered to be only for the rich and the famous. Now the average Indian computer buyer think twice before buying a desktop. For a Small office home office user a laptop is always a better bargain because the cost of computer at home and at office can be now more than the cost of a single laptop. HCL s decision to bring out a laptop computer that cost only Rs14,000 was welcomed by the Indian computer industry with mixed reactions. It got the same news value as the much hipped about TATA Nano one lakh car. This is technical and business review on the HCL Mileap X series of Leaptop which hit the Indian market on this republic day, and in general serve as a single point of reference for laptops from the basic history of laptops to latest trends.

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Leap X series is a Linux based low cost version of the HCL family of leaptops which is surly an upgrade from from your PDA or smart mobile that is available in our market. It is not recommended for a serious computer user with lot of files to store , or a graphic designer . But surly it gives the value for money at Rs. 14,000 + taxes . At a cost lower than your high end mobile phones that remains as fancy equipments when it come to real computing , MiLeap has strong reason to be in your business carry bag. First of all it is handy compared to bulky wide screen laptops (which will never fit in to an ordinary mans lap). Even though the micro computing industry is active from early 80s in the developed countries ,it hit our market only by early 90s.We has to wait till end of 90s to see the computer as a common gadget uses by normal business and home. So it is quite obvious that the portable computing segment was also a latecomer in our market. Initially the use of portable computer was limited to an expensive ego booster that catch the eye and help to make an impression in a business meeting.. The real portable computing applications as it is used in the western countries was not applicable to Indian scenario. We cant expected to use our expensive laptops in busy metro rails , trams or buses. It was really prone to all kind of environmental tortures including heat, dust and humidity. Because of this these gadgets never left the comfort of their owners desktop and really did not serve the job of a portable computer. The major fact that refrained a typical computer user from the laptop machines was the cost. In late 1990s a typical IBM ThinkPad will cost more that 150 thousand Rupees and a desktop with similar configuration cost around 40 thousand. So majority of Indian users stay loyal to their desktops and did not show much interest in the laptop segment. The situation changed as the price came down and when laptops are available at sub- 50k price segment. The popularity of laptops in India is mainly attributed the new segments of IT related workers who telecommute a lot wish to extend their job to the non-business hours too. Slowly the laptops emerged as a serious business equipment which is indispensable to a working professional. The main hindrance yet was the lack of proper connectivity, but the boom of broadband connectivity and wi-fi support added the popularity of laptop systems in India.

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Role of HCL

When coming to the point of succeeding in a business , the knowledge of local market is very important. India is a vast country which is a blend of so many cultures together . Most of the MNCs find a hard time understanding this market and so commit so many wrong decision which were based on a marketing expert from abroad. Being an Indian company HCL has many advantages on this industry. Established in 1976 when the Indian IT industry is in a nascent stage or not even properly formed , HCL is backed up by the industry knowledge of so many up and downs in this industry.Industry see the growth of HCL from a glorified assembler to a real computer company over these years. Being one of the first company in the IT industry in India they have strong root to even the remote townships in India, were as a MNC will focus its activities in Metros only HCL is deep rooted to small towns also with a large chain of distributors. In 1990s beginning when the computer industry begin to gain momentum in India , the common name in computing industry is HCL itself with their Busy Bee series of 486 machines. The HCL-HP alliance supplied the Busy bee series to all the major markets in India. Apart from the hardware field , they offer software, training, networking, telecom, and peripherals to the industry establishing them self as one of the total solution providers for the Indian IT industry and has deep rooted influence in banking , insurance and Government sectors of this country. 26

HCLMILEAP
MiLeap X series is a Linux based low cost version of the HCL family of leaptops which is surly an upgrade from from your PDA or smart mobile that is available in our market. It is not recommended for a serious computer user with lot of files to store , or a graphic designer . But surly it gives the value for money at Rs. 14,000 + taxes . At a cost lower than your high end mobile phones that remains as fancy equipments when it come to real computing , MiLeap has strong reason to be in your business carry bag. First of all it is handy compared to bulky wide screen laptops (which will never fit in to an ordinary mans lap).

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Technical Specifications of Mileap X

The technical specifications of HCL MiLeap X is that of the Intel classmate PC it self. It runs on a Intel Celeron Mobile processor ticking at 900 MHz enough for a normal customer with moderate computing requirements like internet and text editing . Running on a motherboard with Intel 915GMS chipset. 512 Mb of DDR 2 memory which is comparable to any decent machines available . It has a 7 inch Wide TFT which is offering a resolution of 800 X 480 which will be fine for a small form factor LCD. Just like any laptop it features a build-in Speakers and Mic. And also provides a headphone jack. Build in network interface (RJ-45) and wireless Ethernet support ( 802.11 b/g ) ensures that you are connected to the world. SD card Slot make it easy to download your pictures from camera or mobile. Two high speed USB ports are part of it. Expected battery backup is 4 hours in Idle condition as HCL is claiming. And it will be available in Indian market in three colour choices , cool blue, rich black or hot pink.

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HCL MiLeap X: Operating Systems and Application Softwares.

The original classmate has three choice for operating systems. It is Windows XP professional , Mandriva Discovery 2007 Linux or Metasys Classmate 2.0. HCL has made it clear that the X series will be a LInux based product. The Linux will take 500 MB from the 2 GB flash drive in contrast to the 1 GB required by the windows XP. Open Office will be naturally included for your business needs

Mileap X Usability and Feedback

The blue protective cover makes this tiny piece of electronics almost shockproof and make it ready for the road. But it also gives a toy look to the product too. If you don't like that casing it can be detached from the leaptop and make your leaptop even thinner. This model contains a 30 GB hard disk drive instead of a 4 GB Flash drive. It is a nice move but I will be happier I get the hard disk on the same price tag of Rs. 14,000. This product is convenient for a person who do a lot of commuting and want to spend his time productively.

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HCL Mileap X Series Laptops

Made for indian environment the HCL MiLeap X Series ultra-portable range of Laptops sports and a unique dustproof, shock-proof and durable design and they are powered by 900 MHz Intel Celeron M ULV Processor 353, with 512 KB L2 Cache and upto 400 MHz Front Side Bus featuring Mobile Intel 915GMS Express Chipset Motherboard, 512-MB DDR2 533 MHz SDRAM (Max. upto 2 GB in 2 slots) and removable 2-GB Flash Drive for data storage. The RS. 13,990 ULTRAPORTABLE HCL MILEAP X SERIES LAPTOP also offers option for internal 2.5-inch hard drive in various capacities which would comes at extra cost. This revolutionary new range of Ultra Portable MiLeap Laptops is targeted at consumer who needs to stay connected, informed, entertained and productive-anytime and anywhere. The laptop is designed lightweight and small in size making it convenient for use at all sorts of places like in home, gym, trains, bus, planes etc. where a larger size laptop might feel inconvenient. Company claims the HCL MiLeap Series of Ultra Portables are uniquely suitable for Women and School Children due to its sleek and ultra light design. The new HCL MiLeap X series laptop offers 7-inch (17.78 cm) WXGA Widescreen TFT LCD display powered by integrated Intel Graphics Media Accelerator GMA 900 Graphics chipset with 8-MB dedicated memory offering maximum 800 x 480 pixels screen resolution in 16.7 million colors. HCL MiLeap X series laptop, also being talked about as HCL Nano, does not sport any option for built-in Bluetooth, integrated optical drive (CD/DVD) or integrated webcam. HCL has also announced a MiLeap Y Series which provides enhanced features. Weighing just about 1.4 kgs, the HCL MiLeap X Series ultra-portable Laptop PC is also equipped with integrated Intel PRO/Wireless 3945 Network 802.11a/b/g LAN connection and it sports integrated 10/100/1000 Ethernet LAN connection. The ultra-

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portable laptop does not sports any built-in fax/modem card.In addition, the laptop offers 2 USB v2.0 fast ports for wired connectivity and also features a standard IEEE1394 expansion slot. The HCL MiLeap X Series ultra-portable Laptop PC comes with Linux OS with limited functionality preinstalled and upgrading it to Microsoft Windows XP or Vista would require extra RAM and bootable internal hard drive all at extra cost. The HCL MiLeap X Series laptop is equipped with Intel High Defination Audio hardware and build-in Stereo 2 stereo speaker system 1.5 Watts each and the laptop also features 4-in-1 Media Card Reader supporting Multimedia Card (MMC), Memory stick (MS), Secure Digital Card, and MS-PRO media cards. According to HCL, Leaptop MiLeap X Series laptops are designed to be a ecoefficient consumer and business notebooks, and are fully compliant with the RoHS (Restriction of Hazardous Substances) directive.

Ports on HCL MiLeap X Series Laptop PC

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 2 USB v2.0 ports IEEE1394 FireWire Port RJ-45 LAN Port 10/100 Mbps RJ-11 Fax/Modem Port External MIC Input External Audio Out VGA Port 15 Pin D-Sub 4-in-1 Media Card Slot PCMCIA Slot

Ultra-Portable Laptop Features HCL MiLeap X-Series

Intel Celeron M ULV Processor 353, 900 MHz 512 KB L2 Cache, 400 MHz Front Side Bus Mobile Intel 915GMS Express Chipset Motherboard 512-MB DDR2 SDRAM, 533 Mhz, Max. upto 2 GB (2 slots) 2-GB Flash Drive, option for 2.5-inch internal hard drive 7-inch (17.78 cm), WXGA Widescreen TFT LCD Display, 800 x 480 pixels screen resolution Integrated Intel Graphics Media Accelerator GMA 900 Graphics chipset with 8-MB dedicated memory Integrated WiFi 802.11a/b/g LAN connection Integrated 10/100/1000 Ethernet LAN connection 4-in-1 Media Card Reader, Multimedia Card (MMC), Memory stick (MS), Secure Digital Card, MS-PRO 2 USB v2.0 ports Touchpad with 2 button

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 Intel High Defination VIA Vinyl AC 97 Audio Hardware Build-in Stereo 2 stereo speaker system 1.5 Watts each Linux with limited functionality preinstalled Dimensions: WxDxH 244 x 191.2 x 35.4 mm Li-Ion Battery pack, 4 Hrs backup

Weight: 1.44 Kgs (with power pack) 900 gms (without power pack) The HCL Leaptop MiLeap X-Series Ultra-Portable cheapest Laptop powered by Intel Celeron M ULV Processor with 2-GB flash drive storage is available in India for Rs. 13,990 (including 4% local tax) and comes with one year standard HCL warranty. Most expensive version of MiLeap X-Series laptop would perhaps be priced at INR 16,990 which comes with 40/80 GB 2.5-inch internal hard drive. HCL Mileap Y Series ultra-portable Leaptops

HCL has announced HCL MiLeap Y Series ultra-portable range of Leaptops powered by Intel A110 processor featuring 7-inch WVGA Swivel Touch Screen display, 80-GB 5400 rpm SATA hard disk drive, integrated WiFi 802.11a/b/g Wireless LAN Connection, and 4-in-1 Media Card Reader and built-in priced for INR 29,990 with taxes. Made for indian environment the HCL MiLeap Y-Series ultra-portable range of Laptops sports and a unique dustproof, shock-proof and durable design and they are powered by 800 MHz Intel A110 Processor, with 512 KB L2 Cache and upto 400 MHz Front Side Bus featuring Mobile Intel 945GU (ultra low voltage) Express Chipset Motherboard, 1-GB DDR2 533 MHz SDRAM (Max. upto 2 GB in 2 slots) and internal 80-GB 5400 rpm SATA hard disk drive.

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The HCL MiLeap Y-Series ultraportable laptop allows input using a stylus and hand writing.This revolutionary new range of Ultra Portable MiLeap X and Y series Laptops are targeted at consumer who needs to stay connected, informed, entertained and productive-anytime and anywhere. The laptop is designed lightweight and small in size making it convenient for use at all sorts of places like in home, gym, trains, bus, planes etc. where a larger size laptop might feel inconvenient. Company claims the HCL MiLeap Series of Ultra Portables are uniquely suitable for Women and School Children due to its sleek and ultra light design. The new HCL MiLeap Y series laptop offers 7-inch (17.78 cm) WXGA Widescreen TFT LCD display powered by integrated Intel Graphics Media Accelerator GMA 900 Graphics chipset with upto 64-MB shared memory offering maximum 1024 x 600 pixels screen resolution in 16.7 million colors. The HCL MiLeap Y Series laptop incorporates a unique Navigational Pad on the side of the LCD display that offers multiple navigational features such as touch screen, thumboard, digital stylus, touchpad mouse and One touch buttons. The Swivel 7-inch display cum note pad allows input using a stylus and hand writing just like a tablet PC does. HCL MiLeap Y-Series laptop does not sport any option for internal optical drive (CD/DVD) or internal fax/modem card.Weighing just about 960 gms, the HCL MiLeap Y Series ultra-portable Laptop PC is also equipped with integrated Intel PRO/Wireless 3945 Network 802.11a/b/g LAN connection, integrated Bluetooth v2.0 wireless connection and it sports integrated 10/100/1000 Ethernet LAN connection and integrated Bluetooth v2.0 wireless connection.In addition, HCL Mileap Y-Series laptop also features integrated 1.3 Megapixel webcam and built-in Microphone and it also offers 2 USB v2.0 fast ports for wired connectivity and a standard IEEE1394 expansion slot. The Microsoft Windows Vista Home premium preinstalled HCL MiLeap Y Series laptop is equipped with Intel High Defination Audio hardware and build-in Stereo 2 stereo speaker system 1.5 Watts each and the laptop also features 4-in-1 Media Card Reader supporting Multimedia Card (MMC), Memory stick (MS), Secure Digital Card, and MS-PRO media cards. According to HCL, Leaptop MiLeap Y Series laptops, like HCL Mileap X Series Laptops are designed to be a eco-efficient consumer and business notebooks, and are fully compliant with the RoHS (Restriction of Hazardous Substances) directive.

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Ports on HCL MiLeap X Series Laptop PC

2 USB v2.0 ports IEEE1394 RJ-45 LAN Port 10/100 Mbps Fast Ethernet Controller RJ-11 Fax/Modem Port External MIC Input External Audio Out VGA Port 15 Pin D-Sub 4-in-1 Media Card Slot

HCL MiLeap Y-Series Ultra-Portable Laptop Features

Intel A110 Processor, 800 MHz 512 KB L2 Cache, 400 MHz Front Side Bus Mobile Intel 945GU (ultra low voltage) Express Chipset Motherboard 1024-MB DDR2 SDRAM, 533 Mhz, Max. upto 2 GB (2 slots)

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 80-GB SATA 5400 rpm internal Hard Drive 7-inch (17.78 cm), WVGA Widescreen TFT LCD Swivel Touch Screen Display, 1024 x 600 pixels screen resolution Integrated Intel Graphics Media Accelerator GMA 900 Graphics chipset with shared memory Integrated WiFi 802.11a/b/g LAN connection Integrated Bluetooth v2.0 wireless connection Integrated 10/100/1000 Ethernet LAN connection Integrated Bluetooth v2.0 wireless port Integrated 1.3 Megapixel webcam 4-in-1 Media Card Reader, Multimedia Card (MMC), Memory stick (MS), Secure Digital Card, MS-PRO 2 USB v2.0 ports Touchpad with 2 button Intel High Defination ICH7 Audio Hardware Build-in Stereo 2 stereo speaker system 1.5 Watts each Built-in Microphone Microsoft Vista Home Premium / Linux preinstalled Dimensions: WxDxH 227 x 170 x 33 mm 6-Cell Li-Ion battery pack Weight: 960 gms The Microsoft Windows Vista Home premium powered MiLeap Y series is priced at Rs 33,990 onwards. HCL MiLeap MH04 Laptop HCL has announced HCL MiLeap MH04 ultra-portable laptop which is powered by Intel Atom N270 processor featuring 10-inch WSVGA LED backlit display, 80-GB 5400 rpm SATA hard disk drive, integrated WiFi 802.11a/b/g Wireless LAN

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Connection, Bluetooth v2.0, integrated 1.3 MP Webcam and 4-in-1 Media Card Reader. Rebranded MSI Wind laptop for indian market place the new HCL MiLeap MH04 ultra-portable laptop is powered by 1.6 GHz Intel Atom Processor N270 (Ultra Low Voltage edition), with 512 KB L2 Cache and upto 400 MHz Front Side Bus featuring Mobile Intel 945GSE + ICH7M Chipset Motherboard, 1-GB DDR2 667 MHz SDRAM (Max. upto 2 GB in 2 slots) and internal 2.5inch 80-GB 5400 rpm SATA hard disk drive. The laptop does not feature optical drive. This new range of Ultra Portable HCL MiLeap series of laptops including MiLeap MH04 laptops are targeted at consumer who needs to stay connected, informed, entertained and productive-anytime and anywhere. The laptop is designed lightweight and small in size making it convenient for use at all sorts of places like in home, gym, trains, bus, planes etc. where a larger size laptop might feel inconvenient. Company claims the HCL MiLeap Series of Ultra Portables are uniquely suitable for Women and School Children due to its sleek and ultra light design. The new HCL Mileap MH04 ultra-portable laptop offers 10-inch (25.4 cm), WSVGA Widescreen LED Backlit display, 1024 x 600 pixels screen resolution having 10cd/m2 brightness powered by integrated Intel Graphics Media Accelerator GMA 950 Graphics chipset with upto 64-MB shared memory offering maximum 1024 x 600 pixels screen resolution in 16.7 million colors. The HCL MiLeap MH04 laptops display features embedded LED powersaving backlight technology, which provides superior color quality and brightness.Ultra-portable HCL Mileap MH04 laptop does not feature any option for internal optical drive (CD/DVD) or internal fax/modem card. Weighing just about 1.2 Kgs (with 3 cell battery pack), the HCL Mileap MH04 ultra-portable is also equipped with integrated Intel PRO/Wireless 3945 Network 802.11a/b/g LAN connection, integrated Bluetooth v2.0 wireless connection and it sports integrated 10/100/1000 Ethernet LAN connection and integrated Bluetooth v2.0 wireless connection. In addition, HCL Mileap MH04 ultra-portable PC also features integrated 1.3 Megapixel webcam and built-in Microphone and it also offers 3 USB v2.0 fast ports for wired connectivity.The Microsoft Windows XP Home Edition preinstalled HCL Mileap MH04 ultra-portable PC is equipped with Intel High Definition Audio hardware and build-in Stereo 2 stereo speaker system 1.5 Watts each and the HCL laptop also features 4-in-1 Media Card Reader supporting Multimedia Card (MMC), Memory stick (MS), Secure Digital Card, and MS-PRO media cards. 37

According to HCL, HCL Mileap MH04 ultra-portable laptop like HCL MiLeap X Series Laptops are designed to be a eco-efficient consumer and business notebooks, and are fully compliant with the RoHS (Restriction of Hazardous Substances) directive. HCL Mileap MH04 ultra-portable PC comes with 3-Cell 11.1V Li-Ion 2200mAh Battery Pack which provides about 3.5 hrs of power backup without WiFi.

I/O Ports on HCL Mileap MH04

3 USB v2.0 ports IEEE1394 RJ-45 LAN Port 10/100 Mbps Fast Ethernet Controller RJ-11 Fax/Modem Port External MIC Input External Audio Out VGA Port 15 Pin D-Sub 4-in-1 Media Card Slot

HCL MiLeap MH04 Ultra-Portable Laptop Features

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 Intel Atom Processor N270 Ultra Low Voltage, 1.6 GHz 512 KB L2 Cache, 400 MHz Front Side Bus Mobile Intel 945GSE + ICH7M Chipset Motherboard 1024-MB DDR2 SDRAM, 667 Mhz, Max. upto 2 GB (2 slots) 80-GB SATA 5400 rpm internal Hard Drive, 2.5-inch No Optical Drive 10-inch (25.4 cm), WSVGA Widescreen LED Backlit display, 1024 x 600 pixels screen resolution, 10cd/m2 brightness Integrated Intel Graphics Media Accelerator GMA 950 Graphics chipset with shared memory Integrated WiFi 802.11a/b/g LAN connection Integrated Bluetooth v2.0 wireless connection Integrated 10/100/1000 Ethernet LAN connection Integrated 1.3 Megapixel webcam 4-in-1 Media Card Reader, Multimedia Card (MMC), Memory stick (MS), Secure Digital Card, MS-PRO 3x USB v2.0 ports Touchpad with 2 button Intel High Defination ICH7 Audio Hardware, Soundblaster compatible Build-in Stereo 2 stereo speaker system 1.5 Watts each Built-in Microphone 84 Kays keyboard with built-in touch pad with 2 click buttons Windows Media Player Launch Button Microsoft Windows XP Home Edition Dimensions: WxDxH 10.23 x 7.08 x 0.748 inches / 260 x 180 x 19/31.5 mm 3-Cell 11.1V Li-Ion 2200 mAh Battery Pack Weight: 1.2 Kgs (without battery pack)

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The HCL MiLeap MH04 ultra-portable laptop powered by Intel Atom N270 Processor featuring 80-GB internal SATA hard disk drive and with Windows XP Home preinstalled is available in India for Rs. 24,999.

PROJECT SUMMARY

THIS PROJECT REPORT INCLUDED OVERVIEW OF HARDWARE INDUSTRY for IT products which mainly includes Laptops. Company profile, Marketing and promotional strategies adopted by HCL Infosystems Ltd. Achievements of HCL in a short span of period. General Introduction about the products and services provided by HCL Infosystems Ltd. Research methodology includes the activities done by me during the summer training are following: Visiting it individual customer. Study about the market share of HCL in IT industry which based on secondary data. Consumer preference for HCL Ultraportable Laptop on the basis of observation. Promotional activities used by dealer and their effect by doing promotional activities with dealers. Importance of location for HCL dealer/demo centre and its impact.

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 Area of study is Ghaziabad & Noida city . Analysis of data and finding from this study is supply of products to the dealer is not on the time which leads to dissatisfaction of customer. Recommendation and suggestion are basically for delivery of products and advertising policy of HCL. Bibliography and annexure are given in the end. This study is limited to Ghaziabad & Noida city only it does not show the whole picture about HCL .This is my personal observations not detail survey.

PROBLEM IDENTIFICATION Mileap will be the future of HCL in India. To find out customer perception towards ultra portable laptops.

IMPORTANCE OF THE STUDY Today consumers have a lot of option for every product, same for IT product or home pc. This study may be helpful for company to know about the factor affecting the buying behavior of consumer. It may also be helpful to know the specific requirements of consumer so that it can easily satisfied the consumer. Moreover this study helps to know the buying habits of ultra portable laptops in Ghazibabad and Noida. The study may helpful for company to know the preference for company to know the preference of consumer for product and it would help in making marketing strategy.

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RESEARCH OBJECTIVE
1. To study promotional policies relatedthe sale of ultra potable laptopss. 2. To study the performance of channel partners of HCL in Ghaziabad.. 3. To study the market potential for HCL ultra potable laptop. 4. To study Consumer preference for HCL ulta portable laptop.

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RESEARCH METHOLOGY

To achieve the objective of the project there was some information which was to be gathered and according by some decision has to be taken. Under this project I have studied throwth of HCL ultra portable laptop along with the growth of laptop users.

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METHODOLOGY
Research Design:
The study used an exploratory research design and was conducted for the period of 20th June to 30th July 2009.

Data Collection
a) Primary Data: Through survey and structured questionnaire. b) Secondary Data: Company reports, newspapers, books.

Area of Study: Ghaziabad & Noida City in the state of Uttar Pradesh, which is the
education hub of Uttar Pradesh.

Period of Study: 45 days.

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Sampling Plan
A) Sample Design
The sample was selected on the basis of pre-qualifying question as to whether the respondent is an existing PC/notebook user or whether he is planning to buy one .

B) Sampling Unit
Sampling unit in this research retailers & end customer in Ghaziabad

C) Sampling Technique
To select the sample, the Non-Probability sampling procedure was used. Further sample was selected on judgmental basis.

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Competitors

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OTHER KEY PLAYERS IN THE INDUSTRY

LG Electronics has announced the availability of the uber-sleek and stylish XNote C1-Tablet PC. LGs latest launch is touted to be a perfect amalgamation of design, performance, entertainment and security. The new LG tablet PC is empowered with powerful graphics (NVIDIA GeForce Go7300) and high-definition sound quality (SRS WOW HD, 24bit), the LG Express Dual-core processor-based notebook is gracefully designed giving users the pleasure of handling a well-made elegant and technologically-rich laptop.

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This LG Notebook model features a 10.6 wide screen finger touch LCD panel with finger touch input. It is 27mm thin and weighs 1.31kg. It has a standard keyboard, which provides ultimate typing comfort. Speaking about the new product, R Manikandan, Product Group Head IT Division, LG Electronics, said, We at LG believe that with these new LG Express Dual Notebooks, customers will have a unique experience of great combination of design, performance, entertainment, and security. These ultra light weight tablet notebooks will help redefine the style quotient of consumers. Furthermore, the notebook is equipped with enhanced security features like TPM (Trusted Platform Module) and HDD security.

A Touch Of Genius The XT2 provides an outstanding tablet experience. A highperformance system designed with intuitive input capabilities including a capacitive multitouch screen and pen, the Latitude XT2 can work the way you want. With just a stroke of your fingertips, you can: scroll through large web pages zoom in on graphics, photos or online maps enlarge emails to aid reading close your screen collaborate in real-time
and more Once you experience multi-touch on the XT2, your keyboard and touchpad may get lonely.

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Small Tablet, Big Options At just an inch thin with an ultra small power supply, the XT2 can comfortably go almost anywhere. It also offers great features and plenty of flexible options. You can work for hours using the optional slim, highcapacity battery slice. You can work comfortably in either notebook PC mode or convert to tablet mode. In tablet mode, you can use the multitouch screen for exceptional efficiency and fingertip ease or utilize the battery-free pen to write or draw as you would on a piece of paper.

Simple To Manage Dell understands that you don't have time to deal with technology that's complex and difficult to manage, so the XT2 is simple to use, cost-effective to own and pre-loaded with the tools you need including: the latest Intel vProTM processors for remote management, comprehensive security features and Dell ProSupport2 Mobility Services.

PRODUCTS & SERVICES

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HCL recommended Microsoft window XP Professional for business. The marketplace is constantly changing in term of consumers, competition and strategy to garner market share. Almost all aspects of your business are ever evolving. The only change over the past few years in that the pace of change has accelerated. In fact, it is increasing even as you read this. Information technology (IT) changes accordingly, perhaps even faster. What is vital that the decisions you make today need to have the capacity to address situations for a least the next three years and the changes that are bound to occur in that time. Infinite I the market leader in competition. Infinite is the only brand in India IT that offers you remote support for friendly and extremely efficient in problem resolution, saving you time and opportunity. We at infinite product development recognize this need as the key to success for you and for us. Infinite, backed by direct selling and built toorder, ISO 9001 & ISO 14001 manufacturing, ensures that you get the best available product at the time of delivery, rather than at the time of order. This technology First brand features the latest innovations in central processing unit (CPU ) design, graphics, display design ,I/O advancement and a host of the order technology that have made infinite the number one corporate PC brand in India.

SWOT ANALYSIS OF HCL

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STRENGTHS:
HCLs strengths are many, to mention a few:

a)

Global Presence:

Its collaborations and joint ventures with international companies

such as Perot System, and partnership with world leaders like Ericsson, Toshiba, Nokia, Oracle and Microsoft, enable it to bring the best technology available world wide to its consumers.

24 locations in 16 countries. b)
Fast paced and flexible work culture which provides its employees autonomy to accomplish the task without much pressure from the higher authorities. Thus, employees are motivated to give their best to the organization. The core strength of HCL is the talent and innovativeness of its people which enables it to provide the right solution at the right time. The mass markets handled through a chain of dealers, resellers and a retailer which helps bring technology usage closer to the individual. It has very strong distribution network. Its pool of competencies: Hardware, Software, Training, Networking, Telecom and System Integration. Ability to understand customer's business and offer right technology. Long-standing relationship with customers. Pan India support & service infrastructure. Best-value-for-money offerings. Aggressive marketing strategy.

c) d) e) f) g) h) i) j)

WEAKNESSES: a) After sales service.

b) c)

Less promotional campaigns.

Channel partner of HCL has not much capable to provide good and frequent services to their promotional customer. OPPORTUNITIES:

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a) b) c) d) e)

IT industry booming at a rate of 45% every year. Increasing consumer awareness about IT and its use. Tremendous untapped potential of IT products in India. Increasing competition. Tie ups with various MNCs enable to extract their core competencies.

THREATS:

a) b) c) d)

Local assemblers are biggest threat for the company. Entry of MNCs i.e. IBM, Compaq giving direct competition. Govt. instability has long-term repercussions affecting companys policies & its growth. Technological shift as a result of research & development. Daily new technologies are emerging.

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Data Analysis & Interpretatio n

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Topic : To Study Customer perception towards ultra portable laptop.

1) Do you own a computer/notebook? Yes [ ] No [ ] Yes No 73 17

From the Pie chart it is interpret that 9% of respondent dont have computer.

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2) Which brand of computer/notebook do you own? HP [ ] Lenovo [ ] HCL [ ] Others [ ] HP Dell Lenovo Acer HCL Sony Others 12 15 10 3 17 2 14 DELL [ ] Acer [ ] Sony [ ]

From the Pie Chart it is clear that majority of the respondent own (23%) of total respondent use HCL laptop, followed by Dell (21%). Thus HCL found to be leader in consolidated market share of Laptops in Ghaziabad city.

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3)Have you heard of Ultra mobile portable device? Yes [ ] Yes No 18 55 No [ ]

From the Pie chart it is clear that it is clear that 75% of the respondents are not aware of ultra mobile potable device.

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4)What kind of computer you are using now? Desktop computer [ ] Laptop [ ] Ultra portable laptop [ ] Desktop Laptop Ultraportable 36 37 0

From the bar graph we can say that Laptop users are more than desktop user but no one uses ultra portable laptop.

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5) How did you know about the type of computer you are using right now? Newspaper [ ] Television [ ] Others [ ] Newspaper Magzine Television Friends & Family Others 30 10 5 26 2 Magazine [ ] Friends and Family [ ]

As is evident from the graph majority of users get information about latest sales offers from friends & newspaper. This gives an insight that the media that can be effective in conveying sales promotion offers is print media (newspapers). If we look at another feature that has been brought out by the survey is the fact that majority of people buy by looking at a feature in newspaper. This can be concluded from the fact that 41 percent of the buyers

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are those who seek information from Newspaper while purchasing a PC/Laptop.

6) Are you satisfied with the computer you are using right now? Yes [ ] Yes No No [ ] 59 14

It is clear from the most of people are satisfied with their computer.

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6.1) If satisfied what features you like about the laptop? Service [ Battery Backup [ Configuration [ Brand [ Service Battery Backup Configuration Brand ] ] ] ] 27 10 19 6

From the graph it is interpreted that most of the people are satisfied because of service offered by the company.

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7) What according to you is important attribute for a Notebook? 7.1 Price Agree [ ] Strongly agree [ ] Neither agree Nor disagree [ ] Agree Strongly Agree Disagree Strongly Disagree Neither Agree Nor Disagree Disagree [ ] Strongly disagree[ ]

34 19 19 5 3

Most of the respondent feel that price is the important factor while purchasing a computer.

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7.2 Service Agree [ Strongly agree [ Disagree [ Strongly disagree [ Neither agree Nor disagree[ ] ] ] ] ] 35 41 4 0 0

Agree Strongly Agree Disagree Strongly Disagree Neither Agree Nor Disagree

Majority of the user agree to the fact that after sales service is a reason to buy a Laptop.

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7.3 Small Size & Light Weight Agree Strongly agree Disagree Strongly disagree Neither agree Nor disagree [ [ [ [ [ ] ] ] ] ] 42 19 13 3 3

Agree Strongly Agree Disagree Strongly Disagree Neither Agree Nor Disagree

From the graph it is clear that most of the people prefer small size and light weight laptops. Instead of large screen and heavy laptops.

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LIMITATIONS
Every project has some limitations even the researcher came across some limitations while working on the project which made the analysis a little inappropriate at times. Some of the basic limitations faced during the research are listed below: Only limited number of Retailers and Customer where it has been found 80 sample was covered in the study.
There was a bias on the part of the respondents. The research is based on Ghaziabad and Noida city. At the time of research most of the customer did not sincerely

respond to the researcher.

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Findings & Conclusion

During the survey, it was found that 80% people are unaware of HCL Mileap. People prefer small size & light weight laptops. Acording to survey, 34% of people said price is important factor while purchasing a laptop. People finds price of Mileap is attractive.
80% people like the writing feature of HCL Mileap.

Most of the people are not aware that HCL Customer Care is available in 11 languages & 24x7. People are also not aware of the HCL Touch Services. From the customers view 37% will buy this product because of its feature.

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SUGGESTION AND RECOMMENDATION

HCL should take proper attention towards marketing of Mileap ultra portable laptops. Many people are unaware of HCL Mileap laptops.
Company executive should pay proper attention towards checking

of various components of PC before end user delivery. Otherwise it tends towards defame of brand name in comparison to rivals.
Need to expand customer care center as the consumer base of HCL

Infosystems is increasing with tremendously fast pace. Proper attention should be paid for advertisement planning otherwise it may lead to problem for dealer and customer as well as for company. Company should tie up with some event management company to organize various promotional activities like canopy, Carnival.

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BIBLIOGRAPHY

Author :

Philip Kotler, Marketing management, Tata Mc-Graw Hills Publishing ltd, 13th Edition.

MAGAZINES / NEWSPAPERS Business Today The Financial Express The Times of India Company Annual Magazine

WEBSITES : www.hcl.in www.indiainfoline.com www.google.co.in www.hp.com www.saharacomputer.com www.acer.com www.dell.com www.hclinfosystem.in

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ANNEXURE

Questionnaire
Topic : To study Customer Perception towards ultra portable laptops.
1) Do you own a computer/notebook? Yes [ ] No [ ] 2) Which brand of computer/notebook do you own? HP [] DELL [ ] Lenovo [ ] Acer [ ] HCL [ ] Sony [ ] Others [ ] 3)Have you heard of Ultra mobile portable device? Yes [ ] No [ ] 4)What kind of computer you are using now? Desktop computer [ ] Laptop [ ] Ultra portable laptop [ ] 5) How did you know about the type of computer you are using right now? Newspaper [ ] Magazine [ ] Television [ ] Friends and Family [ ] Others [ ] 6) Are you satisfied with the computer you are using right now? Yes [ ] No [ ] 6.1) If satisfied what features you like about the laptop? Service [ ] Battery Backup [ ] Configuration [ ] Brand [ ]

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7) What according to you is important attribute for a Notebook? 7.1 Price Agree [ ] Strongly agree [ ] Disagree [ ] Strongly disagree[ ] Neither agree Nor disagree [ ] 7.2 Service Agree [ ] ] Strongly agree [ ] ] Neither agree Nor disagree[ ] Disagree [ ] Strongly disagree[

7.3 Small Size & Light Weight Agree [ ] Strongly agree [ ] Disagree [ ] Neither agree Nor disagree[ ]

Strongly disagree[ ]

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