SMARTSTORE SAAS ECOMMERCE PLATFORM

PLATFORM AND FEATURES OVERVIEW

WHY SELL ONLINE?

OBVIOUS BENEFITS
24x7 Buying: Customer can buy at anytime of the day, from any where. Convenience: customers can buy from the comfort of their home.

Unlimited shelf space: Online stores provide an unlimited shelf space against the traditional store which can restrict product display due to limited space.
Easy payment options like Credit card, Cash-ondelivery etc. Great Shopping experience for the customer (comparison, reviews, catalog, convenience)

FOR BRANDS
IMPROVE BRAND LOYALTY FACEBOOK AND SOCIAL TOOLS REACH NONMETRO CITIES

EXPERIENCE
Create a unique buying experience for your offline and online customers through your own online store.

ENGAGEMENT
Get directly in touch with your customers and get feedback and buying data. Drive higher engagement with your customers.

REACH
70% of online sales in India are from Tier 2 and Tier 3 cities. Tap this market at a miniscule investment.

WHY YOUR OWN ONLINE STORE?

There are over 100,000 online stores in the United States alone. Today and in the coming years, it has become imperative for every brand to have their own online store to directly serve their customers.

THE OPPORTUNITY

2012: 1 IN 10 INDIANS IS ONLINE : OR 12 CRORE 2020: 1 IN 2 INDIANS WILL BE ONLINE: OR 60 CRORES

E-TAIL IN INDIA WILL BE US$12 BILLION BY 2016

http://www.campaignindia.in/Article/287583,600mn-mobile-internet-users-by-2020---indian-digital-summit-2012.aspx http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4698

THE OPPORTUNITY
ONLINE STORES DOING OVER US$ 12,500 OF SALES PER YEAR OR MORE

USA: AROUND 100,000

INDIA: AROUND 1500

TREMENDOUS POTENTIAL FOR MORE BRAND-BASED ECOMMERCE STORES

7
http://blog.referralcandy.com/2012/08/14/how-many-online-stores-are-there-in-the-u-s/

KEY SERVICES AND FEATURES

Managed shipping
Store setup
Intelligent Shipping: Bluedart, Aramex, FirstFlight, DHL, Fedex Online Marketing: SEO, PPC, SMO

SEO, PPC AND SMO PAYMENT GATEWAY

Custom Store Design: Fully customized store design to match brand identity

Marketplaces Integration: eBay, Tradus, Amazon (Coming Soon)

OPTIONAL SERVICES
SEARCH ENGINE OPTIMIZATION CUSTOM DEVELOPMENT
PAY PER CLICK MARKETING STORE SETUP AND MAINTENANCE CUSTOM DESIGN PRODUCT SHOOT CATALOG MAKING SOCIAL MEDIA MARKETING

CALL CENTER SOLUTIONS

MANAGED SHIPPING

14

PROMINENT CUSTOMERS

ABOUT SMARTSTORE
SMARTSTORE IS A READY TO USE E-COMMERCE PLATFORM HOSTED IN THE CLOUD AND OFFERED ON A SAAS (SOFTWARE AS A SERVICE) MODEL.

SmartStore is designed to ensure:

The merchant does not need to be a technowiz to manage the store. Very flexible system ensures high customizability to the satisfaction of the merchant. Very easy to manage your online catalogue, stocks, orders, sales, invoicing, shipping etc.

Pre-integrated with payment gateway, logistics, SMS notification, MailChimp- for bulk mailer, Coupon feed, Facebook, Google maps, etc. Customer can run promotions, integrate agent system, carry out MLM activity. Designed to suit requirements of an Indian Merchant with features like VAT calculation, Auto freight calculation, Pin Code look-up, Invoicing as per Indian standards etc.

NO HEFTY DEVELOPMENT CHARGES

LOW MONTHLY RENTAL

1

KEY FEATURES OF SMARTSTORE

In total there are 125 features which help you manage your store, promote your store, increase customer shopping experience, mange shipping invoicing- stock, reports, analyses etc.
Some such features are:
Manage your online store: No limits on the number of products, categories and attributes you can create. Promotion: Facebook store, customers can like your products on face book, Facebook fan box on your store. Google maps widget to help customer locate your store. Mobile commerce, your store is accessible on SmartPhones and Tablet PC. Supper Zoom let your prospective customers have a detailed view of your product. Integration to SMS gateway and bulk mailing system. You can generate reports and conduct analytics on your store performance, sales, orders, customers, traffic to your store etc. Step by step check out process, integration with major domestic and international payment gateway

COMPLETE FEATURES LIST

ECOMMERCE SERVICES OFFERED

Now you have an online store, but to successfully sell online and mange your store, you need a suite of services. Understanding this, SmartStore provides you with services essential to make your store a success.

Store Setup: catalog setup, photo shoots, data upload and maintenance, social integration, Google Analytics, etc. SmartSell: Manages all your online promotion activities.

SmartCall: Manages your customer queries and help up sell.

SmartDelivery: manage your logistics insuring high quality and economy.

SmartRemit: Accept COD and ePayments on your store. 1

SMARTDELIVERY: INTELLIGENT SHIPPING SERVICES

In e-commerce today managing logistics is considered to be the biggest bottleneck and above that Free Shipping has almost become an industry standard- this makes shipping an expensive affair.

How SmartDelivery helps our merchants:

Aggregated shipments from all our stores to ensure a strong bargaining power thus get the best prices from all our logistics partners. Widest reach: As we integrate with over 12 national in international logistics company, we insure all your orders reach your customers in time. In-house logistics an tracking team. We interface with our merchants packing personnel and with the courier company to ensure quickest shipping and also track a packages movement through its delivery lifecycle thereby ensuring highest quality is delivered from our logistics partner and all issues are handled.

SMARTSELL: ONLINE MARKETING SERVICES

SmartStore is built in with loads of features which gives visibility on several search engines and social networks. The platform itself takes care of your stores on page optimization. For customers opting for enterprise and above packages we offer 10 key words for which we carry out SEO/SMO/PPC at a very economical price.

SmartStore also let you create you Facebook store and fan page on your store.
SmartStore has a strategic alliance with Google, to handle all our merchant Pay Per Click accounts . Free Google Adwords credits.
1

SMARTREMIT: PAYMENT GATEWAY INTEGRATION

SmartStore supports all major National an International payment gateways.

COD payments are also supported from the day your store is live.
Integrating with a payment gateway can be a long and tedious process. Our strategic alliance partnerships eases this process our merchants by offering the quickest turn around time. SmartRemit allows you to enjoy the lowest possible per transaction rates (TDR%) that are available in the Indian market today. Where there are razor thin margins for merchants, this can make all the difference.
STRATEGIC ALLIANCE PARTNER OTHER PAYMENT GATEWAYS SUPPORTED BY SMARTSTORE

SMARTCALL: MANAGED CALL CENTER

Our in-house call center services ensure that your online store customers are fully supported through the ordering, tracking and delivery queries. Our support agents can support customers through multiple touch points:
Toll-Free Number/Live Voice Call Live Chat on Online Store Email

Our support agents will

Confirm Cash on Deliveries for all orders Try to resolve customer queries Evaluate and initiate a Return Request for a customer Confirm any queries about on-going sales/coupons/discounts Try to convince hesitant customers to make a purchase
1

STORE SETUP: ONE-TIME SERVICES

STORE MANAGEMENT: ON-GOING SERVICES

WHAT WE HEARD? WHAT WE DID.

HOW DO I GET SALES?
SmartStore is pre-integrated with the leading marketplaces in India. Not only do your products automatically get pushed there, your orders also get auto-imported back! So you can manage everything from one place!

SHIPPING SEEMS SO HARD TO MANAGE!

Since shipping forms a large part of an ecommerce offering, SmartStore is fully enabled and linked with all leading courier companies to offer COD, Pin Code Checks, Waybill Number Allocation, Shipping Label printing, SMS notifications, etc. to ensure the process becomes seamless for our merchants.

DO IT YOUR FOR ME.

We aggregate all our merchants products into a single store. We heavily market this store to generate sales for our customers.

CUSTOMIZATION?
Yes! Though we operate On a SaaS model, we can offer stand-alone stores which can be customized per our merchants requirements.

We realized quite early on that India is not a Do It Yourself (DIY) market. To that end, we employ efficient go-live techniques and use a distributor network to carry out store set-up activity for us.

11

PLATFORM USPs
MARKETPLACE INTEGRATED
SmartStore has tie-ups with all leading courier companies to be able to provide shipping to its merchants from day one

SmartStore has taken steps to integrate its store data with leading marketplaces in India such as eBay, Tradus, ShopClues and Amazon (coming soon). This helps our merchants sell and in turn stay with our platform for the long haul.

SHIPPING READY

PAYMENT READY

EXTENSIVELY CUSTOMIZABLE

SMARTSTORE: THE E IN E COMMERCE

10

NEXT SECRET FEATURE?

DEMOCRATIC PRODUCT PLACEMENT
Use wisdom of the crowds to tailor online shopping experience First of its kind technology where products are automatically placed based on the users profile Self-learning and fully automated mechanism Under development currently will be offered as a standard feature in 2013

15

CHOOSE YOUR PLAN: SAAS PRICING

STARTER: FREE
15% Transaction Fees 200 SKUs Limited Support Selective Stores With Good Products No Shipping Automation Marketplace Integration Offered Standard Themes

EXPRESS: 3000
0% Transaction Fees 1000 SKUs Affiliate Based Setup & Support Shipping Automation Offered Marketplace Integration Offered Standard Themes

professional: 7000
15% Transaction Fees 5000 SKUs Full Support with Setup and Maintenance All Premium Themes Marketplace Integration Offered

eBay/FB Sellers

Exporters

Brands

13

DETAILED DIFFERENCES IN PLANS

Plan
Price Per Month
Transaction Fees Store Setup & Go-Live Fees Use Your Own Domain Name Free Domain Name Registration Number of SKUs Allowed Number of Themes Allowed Disk Space Bandwidth Number of Staff Logins Premium Themes Bulk Product Import Edit/Add HTML, CSS and PHP code anywhere on your site for customization Facebook Store SMS Automatic On-Page SEO

Starter
FREE
15% TBQ Yes Yes 200 5 1GB 1GB 1 No No No No 1000 No

Express
INR 3,000.00
0% TBQ Yes Yes 1000 10 2GB 2GB 5 No No No No 10000 No

Professional
INR 7,000.00
0% TBQ Yes Yes 5000 All 15GB 15GB Unlimited Yes Yes Yes Yes 15000 Yes

Custom
TBQ
TBQ TBQ Yes Yes Unlimited All Unlimited Unlimited Unlimited Yes Yes Yes Yes Unlimited Yes

13

DETAILED DIFFERENCES IN PLANS

Plan
Price Per Month
Marketplaces Integration eBay, Tradus, Shopclues, Shopwok

Starter
FREE
Coming Soon!

Express
INR 3,000.00
Coming Soon!

Professional
INR 7,000.00
Coming Soon!

Custom
TBQ
Coming Soon!

Transaction Fees on Marketplace Orders (in addition to commissions payable to marketplaces)

Product Feeds Junglee.com, ComparetheBazaar, CompareIndia, PriceDekho

0%
Coming Soon!

6%
Coming Soon!

5%
Coming Soon!

TBQ
Coming Soon!

Payment Gateways Supported CCAvenue, PayU, Techprocess, EBS, ZaakPay, PayTM, PayPal Payment Gateway Registration Fees (EBS) Payment Gateway Transaction Fees (EBS)
Payable to Payment Gateway

Supported

Supported

Supported

Can Integrated Any Payment Gateway of Choice INR 8,000.00 TBQ

INR 8,000.00 TBQ

INR 8,000.00 TBQ

INR 8,000.00 TBQ

13

DETAILED DIFFERENCES IN PLANS

Plan
Price Per Month
Intelligent Shipping and Logistics Management BlueDart, Fedex (Domestic and International), Aramex, FirstFlight, DHL -Domestic and International Shippers Supported -Automatic AWB Allocation -Automatic Tracking -Automatic Status Changes -Automatic SMS Triggers -COD Pin Code Look Up -Shipment Booking

Starter
FREE
No

Express
INR 3,000.00
No

Professional
INR 7,000.00
Yes

Custom
TBQ
Yes

Standard Shipping and Logistics Management -Ability to Manually Add AWB to Orders -Ability to Print Shipping Label with Barcode As per Courier Company Specification

Yes

Yes

Yes

Yes

13

SMARTSTORE GOES INTERNATIONAL

Present January 2013 March 2013 May 2013

16

FUTURE PLANS
Technology Investments Regional Offices Across India Feet on the Street for Direct Sales for bigger brands

Streamlined Support and Store Setup Staff

Offer More Marketplace Integrations

Weave In Mobile and Social Commerce

Strengthen International & Domestic Affiliates

Ramp Up Offline and Online Marketing Activities

17

get in touch
(+91) 90156-44441 info@smartstore.in www.smartstore.in Facebook.com/smartstoreindia Twitter.com/smartstoreindia 11A, Lane 3, Westend Marg Saidulajab, Near Saket Metro New Delhi - 110030
18