HertfordshireCollegeofMusic/HRCCreativeArtsandIndustries Level3SubsidiaryDiplomaforMusicPractitionersBusinessPathway AssignmentBrief

UnitNumberandTitle: AssignmentTitle:

354:SettingUpAMusicBusiness Identifyyourownabilityasanentrepreneurandcreateabusiness ideaandsupportingrationale.

FunctionalSkillsAddressed: Literacy: Writing(BusinessPlan,EPitch) ICT: Speaking(EPitch) OnLineResearch ExcelSpreadsheets Blogging Numeracy: ProfitandLossCalcs. Other: N/A

BriefingDate: SubmissionDate(s): ReviewDates : FinalAssessmentDate:

Assessor(s):

AlexForryan

I.V.

DaveEvans

LearningOutcomes:

ThisunitisdesignedtopromotelearnerunderstandingofhowtosetupabusinessintheUK

HertfordshireCollegeofMusic/HRCCreativeArtsandIndustries Level3SubsidiaryDiplomaforMusicPractitionersBusinessPathway AssignmentBrief musicindustry.Byanalysingthetraitsandcharacteristicsofentrepreneurslearnerswill evaluatetheirownabilitiesandstrengths.Theywillthenprovidearationaleforabusinessand identifyhowthebusinessmightthrive.

Assignment: Compileanonlineportfolio(blog)thatcollatesarangeofevidenceonmusicentrepreneurs andidentifiesthetraitsandcharacteristicsofentrepreneurs. Evaluateyourownabilities,skillsandtraitsinrelationtoarangeofmusicentrepreneurs. Developabusinessideaandpresenttheideatoapanelasanepitchwithsupporting businessplan. Evaluatelearningfromtheunitbyassessingtheirstrengthsandareasforimprovementas wellasreflectonthebusinessideausingfeedbackfromthepanel. Clicklinkstoopenrelevantwebpages.

Further/SuggestedReading(withlinks):

HertfordshireCollegeofMusic/HRCCreativeArtsandIndustries Level3SubsidiaryDiplomaforMusicPractitionersBusinessPathway AssignmentBrief Books DragonsDen:SuccessFromPitchtoProfit:BBC 43MistakesthatBusinessesMakeandHowtoAvoidThem:DuncanBannatyne 37QuestionsEveryBusinessShouldBeAbletoAnswer:DuncanBannatyne ScrewBusinessasUsual:RichardBranson TheStoryofIslandRecords:KeeponRunning:ChrisSalewiczandSuzetteNewman Videos ChrisBlackwellDocumentary RichardBransonInterview TEDLecturesonBusiness Websites PitchBuilder PrincesTrust
Tasks,EvidenceandSubmissionDates Task1. Youwillstudyandresearchanumberof MusicBusinessEntrepreneurs(MBEs). Followingthisinitialresearchyouwill thenconstructanonlineportfolio(byway ofaBlogger,TumblrorWordpressblog) whichmusicincludethefollowingpages : 1. Introductionpageaboutyourself, yourbackgroundandyour businessgoals. PagesontheTRAITSand CHARACTERISTICSofatleast3 MBEsthatyouhaveresearched. Includeinformationontheir strengthsandweaknesses. GradingCriteria ToachieveaPASS,learnerswill: P1.Evidenceanunderstandingofthetraits andcharacteristicsofmusicentrepreneurs. P2.Understandtheirownpotentialtobean entrepreneurin relationtoanevaluationof thetraitsandcharacteristicsofarangeof activemusicentrepreneursagainsttheir own. ToachieveaMERIT,learnerswill: M1.Evidenceathoroughanddetailed understandingofthetraitsand characteristicsofmusicentrepreneurs. NYA WT A

2.

HertfordshireCollegeofMusic/HRCCreativeArtsandIndustries Level3SubsidiaryDiplomaforMusicPractitionersBusinessPathway AssignmentBrief

M2.Evidenceagoodunderstandingoftheir ownpotentialtobeanentrepreneurin relationtoathoroughevaluationofthetraits andcharacteristicsofarangeofactive musicentrepreneursagainsttheirown. ToachieveaDISTINCTION,learnerswill: D1.Evidenceaninsightful,thoroughand detailedunderstanding ofthetraitsand characteristicsofmusicentrepreneurs. D2.Evidenceacomprehensive understandingoftheirownpotentialtobe anentrepreneurinrelationtoaclear, detailedandinsightfulevaluationofthe traitsandcharacteristicsofarangeofactive musicentrepreneursagainsttheirown.

3.

Aconclusionpagestatingwhich oftheidentifiedTRAITSand CHARACTERISTICSyoushare withtheMBEsandhowtheywill helpyouinpursuitofyourfuture businessgoals.

Evidence: SubmissionDate:

OnlnePortfolio(Blog) TBC

Tasks,EvidenceandSubmissionDates Task2. UsingthePrincesTrustBusinessModel youwillconceiveanddesignabusiness planforyourownbusinessideawhich willthenbepitched(viaandelevatorpitch orEPitch)toalivepanelofbusiness dragons.TheDragonswillthen feedbackonwhethertheywouldbe theoreticallyinterestedininvestinginyour business.

GradingCriteria ToachieveaPASS,learnerswill: P3.Evidenceanabilitytopitchabusiness ideaquicklyandeffectively.Thebusiness ideamustbeunderpinnedbyabusiness plan. ToachieveaMERIT,learnerswill: M2.Pitchabusinessideaquicklyand effectively,evidencingconfidenceandclarity ofthought.Thebusinessideamustbe underpinnedbyadetailed,achievableplan.

NYA

WT

HertfordshireCollegeofMusic/HRCCreativeArtsandIndustries Level3SubsidiaryDiplomaforMusicPractitionersBusinessPathway AssignmentBrief

ToachieveaDISTINCTION,learnerswill: D2.Pitchabusinessideaquicklyand effectively,evidencingconfidence,clarityof thought,maturityandauthority.The businessideamustbeunderpinnedbya detailed,wellthoughtout,wellstructured andachievablebusinessplan.

Evidence: SubmissionDate:

BusinessPlanandEPitch(videoed) TBC

Task3Below

Tasks,EvidenceandSubmissionDates Task3.

GradingCriteria ToachieveaPASS,learnerswill: P4.Understandstrengthsandareasfor developmentbyevaluatinglearningfromthe unitandinthecontextofthesuccessofthe pitchedbusinessidea. ToachieveaMERIT,learnerswill: M4.Evidenceathoroughunderstandingof strengthsandareasfordevelopmentthrough adetailed,focusedevaluationoftheirlearning

NYA

WT

Followingyourpresentationtothe Dragonsyouwillberequiredtofillin anonlinequestionnairetoevaluate yourstrengthsandareasfor improvementaswellasreflectonthe businessideausingfeedbackfromthe panel.

HertfordshireCollegeofMusic/HRCCreativeArtsandIndustries Level3SubsidiaryDiplomaforMusicPractitionersBusinessPathway AssignmentBrief

andinthecontextofthesuccessofthe pitchedbusinessidea. ToachieveaDISTINCTION,learnerswill: D4.Evidenceacomprehensive understandingofstrengthsandareasfor developmentthroughadetailed,insightful andfocusedevaluationoftheirlearningand inthecontextofthesuccessofthepitched businessidea

Evidence: SubmissionDate:

OnLineQuestionnaire TBC

IEIndependentEnquirers CTCreativeThinkers RLReflectiveLearners TWTeamWorkers SMSelfmanagers EPEffectiveParticipators