CARAT MEDIA WEEKLY NEWSLETTER

No. 671

 Media Report
2012 ()

CCS (Consumer Connection Study)

300
20108
2012

2012

(CCS)

(Consumer Connection Study, CCS)

180,0003090

CCS

CCS

2012(IPSOS)

10

150TV50PC15Mobile

Chuck Martin

CCS

IABInteractive
Advertising BureauChetan Sharma Consulting

http://www.directsms.com.au/news/mobile-advertising-expenditure-rise-australia

2012

http://gerardo-rodriguez10.blogspot.tw/

53%
58%
40-65 61%
53%
13% 9%
13%
20%
70
56%

(69% / i102)
(33% / i119)
(38% / i134)
(37% / i114)
(41% / i118)
(39% / i156)
"" (45% / i106)

(6% / i118)(6% / i124)(6% / i105)

(4% / i117)
(8% / i116)(7% / i139)
(33% / i105)(28% / i110)
(37% / i101)(36% / i106)
(27% / i110)

CCS 2012

Know & feel

(Mass media)

:
(32% / i88)
(28% / i81)
(21% / i92)
: (34%/i87)
Tablet (21%/i98)

Interact & transact

(Experiential media)

(15% / i105)

/
(51%/i104)

(30% / i111)

(8% / i109)

(29% / i104)

OOH
(14% / i109)

(44% / i107)

(39% / i74)
(49% / i79)
(42%/i74)
(20%/i114)
(32%/i110)
(12%/i108)(20%/i104)

(25% / i127)

CCS 2012

Socialise & create

(Social media)

CCS 2012

50

40
30
20

10
0

CCS 2012

10

20

30

40

/ /

()

CCS 2012

20

40

60

http://dattgo.exblog.jp/i31/


(66% / i117)
(60% / i118)
(58% / i121)
(48% / i118)
(50% / i118)

40 55%
52%
47%
17%
21%
11%
70
55%

(45% / i117)
(40% / i118)

(66% / i105)

(12% / i104) (5% / i156)

(44% / i133)(4% /
i105)(1% / i132)(2% / i164)(1% /
i124)(2% / i145)
(34% / i117)DIY(25% / i114)

CCS 2012

Know & feel

(Mass media)

Interact & transact

(Experiential media)

OOH
(53% /
i101)

(16% / i107)

(60% / i100)

(40% / i76)MSN(24%
/ i69)
(18%/i117)
(35% / i111)
(33%/i112)
(27%/i104) Bars(26%/i116)
(17%/i108)(22% /
i85)

(40% / i98)

(24% / i123)

CCS 2012

:
(43% / i113)
(31% / i103)
(30% / i106)
: (29%/i72)
Tablet (18%/i85)
/

(10%/i102)

Socialise & create

(Social media)


40

30
20
10
0

CCS 2012

10

20

30

40

50

/ /

, MP3,

/ /

/
CCS 2012

10

20

30

40

50

http://goo.gl/X8VJu

50-65 39%
61%
63%
62%
14%
26%
5%
150
85%

(56% / i109)(54%/ i110)

(88% / i114)(72% / i116)
(88% / i113)
(38%/ i108)
(82% / i111)
(74% / i109)
(86% / i128)

(11% / i134)(8% / i136)(8% / i112)

(10% / i129)
/(44% / i126)(26% / i138)(19% /
i116)/(7% / i168)
(80% / i104)(69% / i102)(69% / i105)
(61% / i107)
(35% / i122)(29% / i115)(22% / i116)

CCS 2012

Interact & transact

(Experiential media)

:
(49% / i111)
(42% / i128)
(29% / i129)

Know & feel

(Mass media)

: (25%/i63)
Tablet (18%/i83)

(32%/28 /
i105/i101)

(37%)

(27% / i115)

OOH
(26% /
i109)

(41% / i78)

(11% / i113)

(40% /
i129)
(28% / i109)
(28% / i109)
(25% / i107)
(26% / i107)

(64% / i105)

Socialise & create

(Social media)

Social network

CCS 2012


50

40

30
20
10
0

CCS 2012

/ /

/
/ /
/

10

20

30

40

50

/ /

CCS 2012

20

40

60

80

Online Behavior Segment

80

70
60

50
40

30
20

CCS 2012

60
50
40
30
20

10

3C

CCS 2012


12

70
60
50
40
30
20
10

/ DVDs

(CDs, mp3 ...)

CCS 2012



http://www.ds.org.au/programs-services/fmhss/

CCS 2012

Pre-recruitment
Hall test(CAPI)
(IPSOS)
150 - 180

15-64
//

N=3,750
/ / 1,250
//

Field work: 20122~4

Raw data available: 20127

(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)

Aegis Group plc.Aegis Group plc.

twn.mediaweekly@carat.com
(02) 2717-5238 ext.9285

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