In 1961, the United States of America was facing racial tensions on the home turf, as well as the worldly

fight against Communism and the Cold War. As an effect, the American people were concerned with the current situation of the country and the possibility of another devastating war. However, there was hope in the newly elected president. John F. Kennedy, at the age of 43, was sworn into office on January 20, 1961. His inaugural address to the American people on that day gave the people hope and comfort in the choice of their new young president. In this first address, Kennedy provides a wellstructured speech that uses emotional language to then establish his credibility to a restless and concerned audience.

Trustworthiness is arguably the quality the people wish to see the most within a president. If a nation cannot trust its leader, then that nation cannot carry on in content. Throughout the entirety of this speech, President Kennedy uses key persuasive appeals to motivate and acquire the faith of his audience. Due to the fact that the main purpose of the speech is to inspire the people, and not so much educate, the use of logical appeals isnt really apparent. However, Kennedy successfully uses emotional language to create a connecting presence that brings in the audience and makes them feel included in the presidents plans. Kennedy establishes the task of securing peace and prosperity for the nation as not only a personal duty, but as a civil duty for the people of the United States. With famous lines like, "Ask not what your country can do for you-ask what you can do for country," the audience feels personally responsible for the tasks at hand and the duty to make the world a better place. Aside from inspiring the feeling of responsibility in his audience, the most memorable perspective of Kennedys speech was his keen ability in using language to instill a sense of pride and patriotism in the American People. Throughout his address the President continuously uses images of freedom and liberty as he reminds the people that they are, "The heirs of that first revolution." This language stimulates the audience imagine the united states as a strong, predecessor country that is responsible for the wellbeing of all the worlds nations. From a distance, the speeches main component is the Presidents use of emotional language, but at the same time, Kennedy also spends a substantial percentage of his speech appealing to ethos and establishing his credibility, to not only the American people, but also to the people of the world.