JuxtConsult India Online 2007 Women On Net Report

India Online 2007
Women on net
India Online 2007
Women on Net
Report
India Online 2007
© copyright JuxtConsult
Women on net
India Online 2007
Table of content
India Online 2007 ......................................................... 1
India Online 2007 Reports ............................................... 3
Methodology ............................................................... 5
Executive Summary .....................................................10
Key Findings ..............................................................12
Detailed Findings:
Reading the Graphs & Tables ..........................................24
Popularity of the Activity ..............................................26
Demographic Profile ....................................................28
Socio-Economic Profile .................................................35
Economic Profile.........................................................40
Net Usage Status.........................................................45
Net Usage Dynamics.....................................................51
Preferred Net Activities ................................................62
Most Used Websites .....................................................79
Most Used Offline Media Brands..................................... 103
Offline Brands Recalled .............................................. 107
Segment Wise Detailed Tables ...................................... 108
Appendix ................................................................ 167

Women on net
India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the

demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.
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Women on net
In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
X Highly credible latest estimate of internet using population in urban

India
X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as
faceless net users
X How to reach these online consumers on the net, as well as through
the offline mediums
X Preferred 'user shares' of key online brands in 21 different online
activity categories
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India Online 2007
India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging
towns, others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5

websites)
X Online shopping
X Emailing
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
X Sports content
X Online music
X Online games
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Women on net
X Online real estate

X Mobile content download
X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample

responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.
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India Online 2007
Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from

5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this

year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.
The Land Survey

The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,
attractiveness of the incentive prize offered for filling the survey,
etc.).
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Women on net
The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class

Delhi 10 lakh + 401
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302
10 lakh +
Patna (Bih) 10 lakh + 303
Allahabad (UP) 5 lakh – 10 lakh 298
North
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307
5 lakh - 10 lakh
Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300
Rajkot (Guj) 5 lakh - 10 lakh 301
West
Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307
1 lakh – 5 lakh
Mhowgaon (MP) 20 K - 50 K 296
Katol (Mah) 20 K - 50 K 276
Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299
Bhubneshwar (Ori) 5 lakh – 10 lakh 303
East
Raniganj (WB) 1 lakh – 5 lakh 300
50 K – 1 lakh
Bhatapara (Chat) 50 K – 1 lakh 252
Champa (Chat) 20 K – 50 K 292
Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406
Hyderabad (AP) 10 lakh + 410
Mysore (Kar) 5 lakh – 10 lakh 329
South
Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K
Nellore (AP) 1 lakh – 5 lakh 300

Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) - - 10,002 Total (31)
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India Online 2007
To check for both the 'regular' as well as 'occasional' usage of the

Internet, at each of the 1,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And
X If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile

of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially

their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.
The Online Survey

The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented

into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.
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Women on net
In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
X The net usage behavior and preferences of new phenomena like

blogging, social networking and language content checking were
included.
X In terms of capturing website preferences, 6 more online activity

categories were included this year to take their coverage to 21. The
new categories added were instant messaging, real estate, online
info search engine in local languages, astrology, online share
trading and online learning/education.
X The question about 'blogging' was fine tuned to segregate usage

behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or

multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a

significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land

survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
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India Online 2007
analysis and conclusions as contained in the various reports of the India

Online 2007 study.
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage

among the smaller towns (down to 20,000 population town classes), and
among all the socio-economic classes in this year's land survey, there is
likely to be an element of 'correction' seen in this year's data (as
compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.
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Women on net
Executive Summary
Over half of online women are working women. Overall only 1 in 5
internet users (18%) is currently a woman and they constitute a user
base of around 4.5 million. Among the online women, ‘working women’
dominate accounting for 53% of the total user base. Women students
account for 28% of them, while only 1 in 10 online women is a
housewife (11%).
The proportion of working women among online women has gone up

+5% points compared to the last year. The very low presence of
housewives on the net may be one of the key reasons for overall low
penetration of internet among women, and very likely one of the
biggest reasons of relatively low popularity of internet as a marketing
medium itself.
Online women come relatively more from the metros. At 44% metros
continue to account for the majority of women net users. The group of
the smallest ‘other towns’ also account for a significant 27% of them.
On the whole, online women show a higher tendency to come from the
metros and this tendency is driven more by online working women and
housewives, almost half of whom come from these cities. It appears
that the ‘younger’ online women tend to come relatively more from the
non-metro towns, especially the smaller ‘other towns’.
Online women are relatively ‘younger’ than online men. Almost half
(47%) of all online women are below 25 years in age. This is noticeably
higher than the proportion among online men (only 42% of all net users
are below 25 years in age). Other than that, online women users are
relatively more graduate (71%), prefer to read in English more (46%),
come more from SEC ‘A’ and ‘B’ classes more (61%) and reside in the
southern region more (43%).
Online housewives show the best socio-economic profiles and

affluence levels. Online housewives show noticeably better socio-
economic profile than online working women, and are equally educated
and equally comfortable reading in English. They also show higher
family incomes, significantly higher ownership of cars and access to
computer/laptop in the household.
On the whole it appears that ‘financially dependent’ online women

(housewives and students) tend to come from more affluent families
than the ‘financially independent’ working women. This is partly
because a significant 4 out of 10 online working women are ‘chief wage
earner’ (head) of their households.
Online working women, however, do make more ‘experienced’ net

users. Overall, the internet usage experience of online women is
distinctly lower (63% of all net users have been online for at least 2
years, only 57% online women are that experienced net users).
However, the ‘frequency’ and ‘duration’ of usage of the net among
women is almost comparable to the male net users.
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India Online 2007
Online working women stand out as significantly more experienced net

users (66% have been online for at least 2 years). Expectedly, most of
them use the net from office (92%) but only half of them also use the
net from home (48%). In comparison, housewives and students are far
less experienced net users and most of them access the net from home.
Online women engage in relatively fewer online activities. Online

women use the internet for comparatively fewer activities (across
personal, professional and e-commerce related activities), have fewer
number of email accounts, do not download as much and are less
inclined to join online communities or participate in blogs.
The top 10 online activities engaged by women include almost the same
activities as all net users, with the exception of astrology featuring in
the women’s top 10 list at the expense of sports. However, there are 5
online activities online women undertake relatively more than online
men – e-greetings, health & lifestyle info, hobby related info, astrology
and downloading screensavers/wallpapers. On the other hand, the
online activities that women undertake distinctly less than men are
many more – sports content, financial info and financial/business news,
general news, real estate, dating/friendship, online games, mobile
content downloads, net banking and buying online.
Women are more guarded in their response to online marketing

stimuli. Online women respond relatively less to all types of online
marketing stimuli than online men. Among the online women
subgroups, housewives respond the best to most online marketing
stimuli. At 38% women buy online also noticeably less (compared to 43%
among all internet users). However, online working women have bought
online relatively more at 46%.
Yahoo is the most ‘salient’ and the most used website among online
women. Yahoo is not only the most ‘top of mind’ recalled online brand
among online women but also the most used website by them. 33%
online women use Yahoo as their most used website as against 30% for
Google. This leadership of Yahoo runs across all the three subgroups of
women, with the only exception of working women where Yahoo is the
most salient website but Google emerges as the most used one.
The website preference of women across various ‘specific’ online

activities broadly follows the same trend as among all internet users. It
varies for only four online activities – sports content, local language
content, financial info and blog site usage. However, the three
subgroups of online women do show some ‘distinct’ website
preferences for ‘specific’ online activities, as well as in their offline
media consumption habits and preferences.
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Women on net
Key Findings
Over half of online women are working women
Overall, only about 1 in 5 internet users (18%) are women currently. A
comparison with the last year’s proportion of 24% indicates that
proportion of women internet users has gone down in the overall
internet user base. However, a large part of this decline is really a
‘correction’ resulting from the better representation of lower SEC
classes and smaller towns in this year’s survey sample. In number
terms, online women constitute a user base of around 4.5 million.
Among the online women, working women continue to dominate the

user base with over half of all online women (53%) coming form this
genre. Women students account for another 28% of them, while only 1
in 10 online women is a housewife (11%).
At the overall internet level, while working women account for a

decent 10% of the total user base, housewives form a miniscule 2% only.
This very low presence of housewives on the net may be one of the key
reasons for overall low penetration of internet among women, and very
likely one of the biggest reasons for relatively low popularity of
internet as a marketing medium itself.
The proportion of working women among online women has gone up

+5% points compared to the last year. The user base of women students
and housewives have shown a much smaller increase (+1 and +2% points
respectively).
Table 2: Composition of online women

All Online Women All Online Women All Internet Users All Internet Users
2007 2006 2007 2006
Working Women 53% 47% 10% 12%
Housewives 11% 9% 2% 2%
Women Student 28% 27% 5% 7%
Other Women* 9% 17% 2% 4%
All Women 100% 100% 18% 24%
All Internet Users - - 100% 100%
* - do not directly fall in any of the other 3 classifications, for instance finished education but not
married or housewife yet
Online women come relatively more from the metros

At 44% metros continue to account for the majority of women net
users. The group of the smallest ‘other towns’ also account for a
significant 27% to the women user base.
More importantly, online women show a much higher tendency to come

from the metros than online males, as in comparison to only 37% of all
internet users coming from the metros a much higher 44% of all online
women come from the metro cities. This higher tendency of online
women coming from metros is driven more by the working women and
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India Online 2007
housewives, with almost half of them coming from these cities. In

comparison, only 1 in 3 women student (34%) come from the metros. In
other words, it appears that the ‘younger’ online women tend to come
relatively more from the non-metro towns, especially the smaller
‘other town’ group.
Chart 1: City class wise distribution of online women
Current Year M etro Urban uptowns Emerging Towns Others

48% 49%
50% 44%
37%
40% 34%
33% 33%
27% 27%
30% 24%
20% 14% 17% 15% 16%

14% 12% 15% 14% 14%
12%
10%
0%
Working Housewives Women All Women All Internet

Women Student Users
Online women are relatively ‘younger’ than online men and

online housewives show the best socio-economic profiles and
affluence levels
Almost half of all online women are below 25 years in age. The
proportion of these ‘younger’ users is noticeably higher among online
women than it is among online men (47% of online women are below 25
years in age as compared to 42% for all net users).
In terms of other demographic profile, compared to all net users

relatively more women users are graduate (71%), prefer to read in
English (46%) and reside in the southern region (43%). They also have a
higher share of users belonging to the upper socio-economic classes
(61% of them belong to SEC ‘A’ and ‘B’ in comparison to 56% for all net
users). These characteristics are primarily on account of working
women and housewives.
Interestingly, online housewives show noticeably better socio-economic

profile than online working women, and are equally educated and
equally comfortable reading in English. They also show higher family
incomes (with 30% of them coming from above Rs.30,000 monthly
income households, 43% having a car in the household and 88% having
access to a computer/laptop at home). Online housewives do own
fewer credit cards (31%) than online working women though (37%).
On the other hand, women students display an above average share of

the smallest ‘other towns’ (33%), come from relatively lower socio-
economic classes (only 47% belonging to SEC ‘A’ and ‘B’) yet show
higher affluence levels than working women.
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Women on net
On the whole it appears that ‘financially dependent’ online women

(housewives and students) tend to come from more affluent families
than the ‘financially independent’ working women.
Table 3: Key demographic and socio-economic profile of online women

Working All women All Internet
Attribute Housewives Students
women users Users
Sample Base 2,435 499 1,264 4,596 25,060
Users below 25 years age groups 31% 9% 96% 47% 42%
From metro city markets 48% 49% 34% 44% 37%
Users from southern region 44% 47% 40% 43% 40%
User prefer to read in English 51% 51% 36% 46% 41%
User from SEC ‘A’ and ‘B’ 65% 73% 47% 61% 56%
Graduate plus educated users 82% 81% 39% 71% 64%
Rs.30,000+ family income 22% 30% 22% 22% 23%

Car ownership in the HH 28% 43% 35% 31% 28%
Credit card ownership in the HH 37% 31% 16% 29% 35%
Computer/laptop owned in the HH 59% 88% 77% 68% 67%
Other key points related to the socio-economic profile of women net

users are:
X A relatively higher proportion of women netizens, especially

housewives (64%) have graduated from general streams (49% vis-à-
vis 39% among all internet users). Not surprisingly, professional
backgrounds are relatively more common among working women
(25%).
X Ownership levels of most household assets are relatively higher

among online women than among online men, even more so among
the online housewives (in keeping with their comparatively better
socio-economic standing and affluence levels). Working women
show the lowest relative ownerships of most household assets.
X On the other hand, most financial assets, with the exception of

fixed deposits, have marginally lower incidence among women net
users than among male net users. Among women, only debit and
credit cards are more common among working women households.
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India Online 2007
Table 4: Ownership of key household and financial assets among online

women
women users Users
Sample Base 2,435 499 1,264 4,596 25,060
Home 53% 58% 72% 60% 58%
Color TV 93% 96% 92% 93% 92%
Mobile Phone 89% 90% 90% 90% 90%
Fridge 79% 93% 83% 82% 75%
Washing Machine 57% 74% 67% 62% 57%
Microwave 27% 38% 28% 29% 24%
Air Conditioner 25% 37% 31% 28% 25%
Bank Account 83% 80% 74% 79% 82%

Life Insurance 59% 61% 55% 59% 61%
Medical Insurance/CGHS 32% 35% 30% 31% 33%
Debit Card 54% 49% 32% 46% 52%
Fixed Deposits 32% 38% 41% 36% 34%
Mutual Funds 21% 27% 19% 21% 22%
Shares of Companies 15% 21% 18% 17% 20%
The relatively lower affluence level of online working women

households than of the other two categories of online women is partly
explainable by the fact that a significant 4 out of 10 of them (39%) are
‘chief wage earner’ (head) of their households and partly by their
relatively lower household income levels per se. On the whole, only 1 in
4 online women (25%) are ‘chief wage earner’ of their household as
compared to almost half of all internet users (47%) being chief wage
earner of their household.
Chart 2: Online women as chief wage earner of their household
Current Year Head of the household Not head of the household
91% 94%
100%
75%
80%
61%
60% 53%
47%
39%
40% 25%
20% 9%
6%
0%

Women Student Users
Online working women do make fairly ‘experienced’ net users

The internet usage experience of women net users overall is distinctly
lower – while 63% of all net users have been online for at least 2 years
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Women on net
this figure drops to 57% among women on the net. Further 26% of the
women users have come on board in the last one year compared to a
corresponding figure of 20% among all net users.
On the other hand, the ‘frequency’ and ‘duration’ of usage of the net
among women is almost comparable to the male net users. In fact,
women are almost equally heavy users of the net per se` be it from
office, home, during weekdays or during weekends.
Among the women subgroups, online working women stand out as

significantly more experienced net users – 66% have been online for at
least 2 years. Expectedly, most of them use the net from office (92%)
but only half of them also use the net from home (48%). In comparison,
housewives and students are far less experienced net users and most of
them access the net from home. Interestingly however, almost 1 in 3
online housewife (34%) and 2 in 3 women students (60%) also access the
net from a place of work/office (of their
husbands/parents/relatives/friends/etc), and do so highly regularly.
Table 5: Key net usage behavior dynamics of online women

women users Users
Sample Base 2,435 499 1,264 4,596 25,060
2 years+ of net usage experience 66% 48% 42% 57% 63%
Users accessing the net from home 48% 86% 73% 61% 59%
Users accessing the net from office 92% 34% 60% 75% 78%
Users accessing the net from cyber
39% 22% 45% 39% 47%
cafe
Broadband connection at home 71% 79% 68% 71% 68%
Users accessing net daily from home

83% 89% 82% 84% 84%
(of those accessing from home)
Users accessing net daily from office
91% 90% 69% 86% 86%
(of those accessing from office)
Heavy users (2 hrs+/day) from home 19% 23% 21% 21% 22%
Heavy users (2 hrs+/day) from office 32% 35% 20% 29% 29%
Other salient points regarding internet access dynamics of this segment

are:
X Women access the net from only marginally fewer types of access
points (average 1.8 type of access points versus 1.9 among all net
users).
X Home access is relatively more common among women overall (61%

versus 59% among all internet users), and among housewives (86%)
and students (73%) within the subgroups.
X Broadband remains the most widely used connection for this

segment like all internet users and is marginally more widespread
among women.
X There is a relatively lower incidence of complaints about

spam/junk mail, virus/spyware, unsolicited ads/pop-ups and lack of
response to queries. However, slow website opening remains the
16
India Online 2007
leading, and even more of an irritant among women. Difficulty in

connection is also more visible among women especially among
students. Internet related problems differ across women sub-
segments as is evident from the following graph:
Chart 3: Problems faced by online women while surfing the Internet
Current Year Slow website opening Virus / spyware Spam / junk mails
80% 73%
65% 66%
60% 62%
60% 50% 48% 49% 49%
48% 45% 47%
44% 45%
40% 35%
20%
0%

Women Student Users
They engage in relatively fewer online activities

The ‘depth’ of internet use of women is also relatively shallow. They
use the internet for comparatively fewer activities (across personal,
professional and e-commerce related activities), download far less and
even have fewer email accounts (2.7 email accounts on average among
women, versus 3.0 among all internet users).
Though the top 10 online activities engaged by women include almost

the same activities as all net users, with the exception of astrology
featuring in the women’s top 10 list at the expense of sports. However,
the hierarchy of the activities differs significantly within the group of
these activities – e-greetings, chatting, astrology, screensavers, search
for work related info, learning/educational material are higher in the
rankings of women users.
For most online activities, the usage by women is comparatively lower

than among all net users. However, there are 5 online activities online
women undertake relatively more than online men – e-greetings,
checking health & lifestyle info, hobby related info, astrology and
downloading screensavers/wallpapers. On the other hand, the online
activities that women undertake distinctly less than men are many –
check sports content, financial info and financial/business news,
general news, real estate, dating/friendship search, online games,
mobile content downloads, net banking and buying online.
The specific online women sub-segments also display different

behavior:
X Women students are more actively engaged in social interactivity

activities (chatting, instant messaging, social networking,
dating/friendship, share pictures,), online entertainment (music,
17
Women on net
screen savers/wallpapers, online games, movies/cinema content)

and educational material.
X Working women are significantly more interested in professional

and personal interactivity activities (e-greetings, general and
business news, searching work related and financial info,
business/professional networking, job search, matrimonial search
and net banking.
X Housewives undertake personal interest and interactivity activities

(e-greetings, net telephony and health & lifestyle info) and search
for travel and product info relatively more. Interestingly, online
housewives check astrology relatively the least among the three sub
groups of online women.
Table 6: Popular online activities women undertake relatively more and

relatively less (Top & Bottom 10)
Working Women All All Internet
Activity Housewives
Women Student Women Users
Sample base 1,453 323 787 2,809 14,253
Undertake relatively more
E-greetings 70% 70% 64% 68% 57%
Check health & lifestyle info 42% 57% 29% 40% 30%
Astrology 53% 44% 52% 51% 46%
Check hobby related info 35% 39% 41% 37% 32%
Screensavers/wallpapers 47% 41% 58% 49% 46%
Search work related info 61% 40% 38% 50% 49%
Check personal travel related info 31% 34% 15% 27% 26%
Job Search 82% 64% 61% 74% 73%
Undertake relatively less
Buy other than travel products 22% 20% 10% 17% 24%
Check news 57% 52% 50% 54% 61%
Net banking 32% 25% 7% 23% 30%
Check real estate info 34% 26% 21% 29% 37%
Online games 45% 44% 50% 46% 54%
Check business/Financial news 27% 21% 12% 21% 30%
Mobile contents (ring tones,
42% 28% 42% 40% 50%
games)
Dating/Friendship 42% 23% 49% 40% 51%
Check financial info 41% 27% 25% 34% 45%
Check Sports 40% 25% 37% 36% 57%
The inclination to join online communities is also noticeably lower

among online women - whereas 41% of internet users are members of
online communities, such memberships are lower among women at 35%.
Among the subgroups, students show much higher enrollments to online
communities at 43% and housewives the least at 26%.
Blogging too is less prevalent among online women – only 21% women
user blog compared to 30% of all net users. Among the sub-segments,
blogging is slightly more common among working women at 23% and
relatively the least among women students at 19%.
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India Online 2007
At 9% usage, incidence of visiting local language websites is also lower

among women as compared to the 12% usage among all internet users.
Working women display a marginally better disposition to local
language websites at 10% usage.
Online women are more ‘guarded’ in their response to online

marketing stimuli
If 73% of internet users have responded to at least one online marketing
stimulus in the past, this is slightly lower at 69% among women on the
net. In fact, their responsiveness is lower to all types of online
marketing stimuli. Among the women subgroups, surprisingly it is the
housewives who are better disposed to all types of online marketing
stimuli.
Women also buy online noticeably less – 38% have ever bought online
compared to 43% among all internet users. Among the subgroups,
working women have bought online relatively the most (46%) and
women students relatively the least (26%).
Table 7: Response to online marketing stimuli and online buying

behavior
Housewives Students
women users Users
Sample Base
Participated in an online contest 36% 41% 37% 38% 43%
Clicked a banner ad 44% 50% 48% 45% 47%
Clicked a sponsored search ad 27% 34% 31% 29% 37%
Clicked a product/service e-mailer 9% 14% 7% 9% 14%
Online buyers 46% 40% 25% 38% 43%
Bid/Bought in an online auction 19% 19% 14% 18% 23%
Yahoo is the most ‘salient’ and the most used website among
online women
Yahoo is not only the most ‘top of mind’ recalled online brand of all
among women at 35% (followed by Google at 26%), it is also the most
used website. In terms of actual usage, again Yahoo leads with a 33%
user share (as against Google’s 30%).
This leadership of Yahoo both in the minds and the clicks at the overall
level runs across all the three subgroups of women – the only exception
to this trend are working women for whom though Yahoo (34%) remains
the most salient, it is Google that emerges the most used at 32%
(compared to Yahoo’s 30%).
While Rediff has a relatively higher preference among working women

and housewives, Orkut is expectedly used relatively more by the
women students.
19
Women on net
Table 8: Most used website overall among online women

All Internet
Website Working Women Housewives Women Student All Women
Users
Sample Base 1,439 317 775 2,774 14,075
Yahoo 30% 33% 36% 33% 27%
Google 32% 27% 27% 30% 29%
Rediff 14% 13% 4% 10% 11%
Orkut 1% 2% 16% 6% 8%
Gmail 5% 4% 1% 3% 4%
Hotmail 2% 2% 1% 2% 2%
Indiatimes 1% 1% 0% 1% 1%
Naukri 1% 1% 0% 1% 1%
Wikipedia 0.2% 0.0% 2% 1% 1%
Ebay 0.2% 1% 1% 0.4% 0.4%
The website preference of women across various specific online

activities broadly follows the same trend as among all internet users.
Their website preferences differ from overall net users only for four
activities viz. Sports content, local language content, financial
news/info and blog sites.
However, among the three online women subgroups, website

preferences do differ across specific online activities. Of the 23
activities covered, for 12 categories the subgroups show some
distinctions in preference of the leading website.
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India Online 2007
Table 9: Most used websites on preferred basis by online women for

specific online activities
Online Activity Working women Housewives Students All Women
Info Search – Local Languages Google, 74% Google, 67% Google, 76% Google, 74%
Info Search – English Google, 73% Google, 70% Google, 74% Google, 72%
Social Networking Orkut, 63% Orkut, 53% Orkut, 74% Orkut, 67%
Instant Messaging Yahoo, 55% Yahoo, 77% Yahoo, 67% Yahoo, 62%
Emailing Yahoo, 49% Yahoo, 57% Yahoo, 71% Yahoo, 58%
Dating / Friendship Yahoo, 28% Yahoo, 48% Orkut, 50% Orkut, 34%
Online Shopping Ebay, 32% Ebay, 38% Ebay, 35% Ebay, 32%
Online Education Google, 43% Google, 43% Google, 49% Google, 46%
Job Search Naukri, 46% Naukri, 35% Monster, 30% Naukri, 38%
Sports Content Espnstarsports, 17% Yahoo, 32% Yahoo, 26% Yahoo, 19%
Matrimonial Search BM, 31% BM, 32% Shaadi, 30% BM, 29%
Online Share Trading ICICIDirect, 39% ICICIDirect, 32% ICICIDirect, 50% ICICIDirect, 38%
Astrology Yahoo, 23% Astrology, 20% Yahoo, 35% Yahoo, 26%
Real Estate Info Google, 21% Magicbricks, 28% Google, 28% Google, 21%
Online Music Raaga, 22% Raaga, 20% Raaga, 20% Raaga, 21%
Online Games Yahoo, 23% Yahoo, 22% Yahoo, 25% Yahoo, 24%
Local language content Google, 14% Google, 14% Yahoo, 17% Yahoo, 12%s
Online Travel Makemytrip, 22% Makemytrip, 26% Yahoo, 23% Makemytrip, 20%
Financial News & Info Google, 15% Yahoo, 30% Google, 26% Yahoo, Google, 17%
Online News NDTV, 13% Yahoo, 23% Yahoo, 31% Yahoo, 19%
Mobile Content Yahoo, 15% Yahoo, 22% Yahoo, 30% Yahoo, 21%
Cinema Content Google, 12% Yahoo, 25% Yahoo, 21% Yahoo, 16%
Blog sites Yahoo, 26% Yahoo, 24% Blogger, 24% Yahoo, 19%
BM – Bharatmatrimony
At the overall online women level, Yahoo is the leading website for
more specific online activities than Google. While Yahoo leads in 10
specific online categories Google leads only in 5 (in comparison, among
overall net users Yahoo leads in 7 categories and Google in 6).
It is only among the online working women subgroups that Google

catches up with Yahoo. Here both Yahoo and Google lead in 7 specific
online categories each.
21
Women on net
Some highlight points on the media habits of women

X Women, specifically housewives and students are significantly
‘heavier’ watchers of TV as compared to overall net users. While
13% of all net users watch TV for more than 2 hours a day, 22% each
of both online housewives and women students do so. Only 115 of
online working women watch TV for more than 2 hours a day.
X While overall online women are as heavy readers of newspapers as

online men (14% of each spending more than 1 hour a day in reading
newspaper), housewives are marginally ‘heavier’ readers of
newspaper (16%).
X Online working women are the relatively ‘lightest’ listeners of radio

as well. Only 10% of them listen to radio for more than 2 hours a
day (against 17% each for online housewives and women students
and only 10% among all net users).
X Star Plus, Zee, Sun and Sony among the TV channels, Times of India
and Hindu among the newspapers, Femina, Women’s Era and
Reader’s Digest among magazine, and Radio Mirchi among the radio
channels enjoy higher popularity among online women net users.
Among the subgroups, Star Plus is relatively more popular among

online housewives (29%) and less popular among online working
women (21%). The Hindu newspaper is relatively more popular
among women students (24%) than among the others. Among
magazines, Femina is relatively more popular among working
women and housewives (14% each) and Reader’s Digest relatively
more among the women students (14%). And lastly, Radio Mirchi is
relatively more popular among housewives (48%) and relatively less
popular among women students (32%).
22
India Online 2007
Detailed Findings-
Women on net
23
Women on net
Reading the Graphs

& Tables
Chart: Age group distribution
Current Year Age 13-18 years Age 19-24 years
Age 25-35 years Age 36-45 years
40% Age 46-55 years Above Age 55 years
36%
31%
20%
13%
11%
6%
2%
Current 0%
year base
All Users
Base: 25,060
Same series color as the current year
Change from graph, showing an increase of 5% in the
previous year proportion of 13 to 18 years age group
Change from PY
10%
5%
5% 1% 2% 1%
0%
-5%
-5% -4%
-10%
Base: 25,060(CY), 20,268(PY)
Current Previous
year base year base
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India Online 2007
Table: Preferred websites - emailing

All Internet
Users
Yahoo 49% 55% 49% 58% 12%
% Change 10% 18% 11% 8% -3.0%
Change Gmail 21% 21% 22% 21% 11%
from
% Change 6% 8% 10% 10% -4.6%
previous
year Rediff 20% 17% 19% 15% 7%
figures % Change 1% -3.5% -4.2% -3.8% -2.9%
Hotmail 6% 4% 6% 5% 6%
% Change -5.5% -10.8% -5.6% 1% -1.1%
Indiatimes 0.8% 0.7% 1% 0.8% 5%
Fields marked % Change -9.4% -8.9% -10.0% -12.2% -1.3%
with * means Sify 1% 0.8% 1% 1% 3%
that the field % Change -3.5% -1.8% -1.0% -1.1% -2.1%
is added this
Sancharnet/BSNL* 1% 0.8% 0.5% 0.0% 3%
year hence
not % Change
comparable VSNL 0.4% 0.4% 0.3% 0.0% 2%
to last year % Change -0.5% -0.9% -0.6% -1.5% -0.5%
AOL* 0.1% 0.0% 0.1% 0.1% 1%
% Change
Lycos* 0.2% 0.2% 0.0% 0.0% 0.9%
% Change
Base: 9,404(CY), 6,100(PY)
A blank in this row

means that this
Current Previous
attribute was not
year base year base
included in last
year’s survey &
therefore no
“change over
previous year” can
be presented
25
Women on net
Popularity of the
Activity
Table 10: Popularity of various internet activities
All Users All Users (In
Activity
(Proportion) Millions)
Emailing 95% 24.0
Job Search 73% 18.4
Instant messaging 62% 15.6
Check news 61% 15.4
Music 60% 15.1
Chatting 59% 14.9
Info search - all search engines 58% 14.5
Check Sports 57% 14.4
E-greetings 57% 14.4
Infosearch - English search engines 56% 14.0
Online games 54% 13.7
Dating/Friendship 51% 12.9
Mobile contents (ring tones / games, etc.) 50% 12.5
Search work related info 49% 12.3
Matrimonial search 48% 12.0
Educational / Learning material 48% 12.0
Screensavers/wallpapers 46% 11.5
Astrology 46% 11.5
Check financial info 45% 11.4
Search for product information 45% 11.2
Social networking / Communities 44% 11.0
Buy Online 43% 10.9
Share pictures 40% 10.0
Check real estate info 37% 9.2
Check hobby related info 32% 7.9
Check business/Financial news 30% 7.6
Net banking 30% 7.6
Check health & lifestyle info 30% 7.6
Movies 29% 7.4
Check cinema content 28% 7.0
Info search - local language search engines 28% 6.9
Check / read blogs 27% 6.7
Business/professional networking 26% 6.6
Check personal travel related info 26% 6.5
Buy other than travel products 24% 6.1
Look for Seminar/workshops 24% 6.0
Online bill payment 22% 5.6
Check business travel related info 19% 4.7
Adult content 18% 4.6
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India Online 2007
All Users All Users (In

Activity
(Proportion) Millions)
Online stock trading 13% 3.3
Net telephony 13% 3.2
Comment on blog post 12% 3.0
Local language website usage 12% 2.9
Have a blog site of own 7% 1.7
Base: 25,060
27
Women on net
Demographic Profile
Chart 4: Gender breakup
Current Year M ale Female
100%
82%
80%
60%
40%
18%
20%
0%
All Internet Users
Base: 4,596
Chart 1: Gender breakup
Change from PY
10%
6%
5%
0%
-5%
-6%
-10%
Base: 4,596(CY), 4,000(PY)
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India Online 2007
Chart 5: Age group distribution
Current Year 13-18 yrs 19-24 yrs 25-35 yrs

60%
57%
60%
47%
39% 37%
40% 36% 36%
30% 31%
20% 11%
9% 11%
4%
1% 0.0%
0%

Women Student Users
Base: 4,596
Chart 2: Age group distribution
Change from PY
9%
10% 7%
5%
2%
-0.2% 0.0%
0%
-1% -2% -1%
-4% -4% -5% -4%
-5%
-10% -8%
Base: 4,596(CY), 4,000(PY)
29
Women on net
Chart 6: City class - by population size
Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

60% 56% 55%
51%
43% 45%
40%
31%
26% 29%
23% 24%
20% 14% 11% 14% 13% 15%

12% 10% 12%
8% 10%
0%

Women Student Users
Base: 4,596
30
India Online 2007
Chart 7: City class - by market size
Current Year M etro Urban uptowns Emerging Towns Others

48% 49%
50% 44%
37%
40% 34%
33% 33%
27% 27%
30% 24%
14% 17% 15% 16%
20% 12% 15% 14% 14%
14% 12%
10%
0%

Women Student Users
Base: 4,596
Chart 3: City class - by market size
Change from PY
20% 16% 15% 15% 17%
14%
10% 6%
4%
0%
-1% -2%
-3% -3% -2% -4%
-10% -6%
-9% -11% -9% -11%
-11%
-20% -15%
Base: 4,596(CY), 4,000(PY)
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Women on net
Table 11: Top 10 cities
Cities Working Women Housewives Women Student All Women All Internet Users
Delhi 17% 14% 13% 15% 12%
% Change 11% 10% 10% 10% -3.3%
Mumbai 16% 13% 8% 13% 10%
% Change -1.8% 1% 2% -0.1% -5.0%
Bangalore 10% 9% 5% 8% 6%
% Change -5.7% 0.1% -1.2% -2.7% -3.0%
Hyderabad 6% 8% 4% 6% 5%
% Change 1% 5% -1.0% 0.1% -1.5%
Chennai 5% 7% 4% 5% 4%
% Change -1.1% 3% 0.3% -0.4% -1.4%
Kolkata 3% 2% 3% 3% 3%
% Change -2.1% -5.0% -0.2% -1.7% -2.2%
Pune 4% 3% 1% 3% 3%
% Change 2% 2% -1.2% 1% -1.4%
Lucknow 1% 1% 2% 2% 1%
% Change -2.6% 0.0% -1.8% -1.9% -0.2%
Ahmadabad 1% 2% 1% 1% 2%
% Change 0.3% 0.5% 1% 0.5% -0.6%
Coimbatore 1% 2% 2% 1% 0.9%
% Change 0.3% 0.9% -2.1% -0.6% -0.4%
Base: 4,596(CY), 4,000(PY)
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India Online 2007
Chart 8: Region-wise break-ups
Current Year North East South West
50% 47%
44% 43%
40% 40%
40%
30% 28% 26% 27% 26%

26%
21% 21% 23% 22%
20%
20%
13% 12%
7% 6% 9%
10%
0%

Women Student Users
Base: 4,596
Chart 4: Region-wise break-ups
Change from PY
20%
11% 9%
9% 9% 8% 6%
10% 7% 6%
5% 6%
1%
0%
-3% -2% -3%
-10% -8%
-10% -10% -11% -13%
-20% -16%
Base: 4,596(CY), 4,000(PY)
33
Women on net
Table 12: Preferred language of reading
Language Working Women Housewives Women Student All Women All Internet Users
English 51% 51% 36% 46% 41%
% Change -18.3% -10.7% -38.5% -23.4% -18.3%
Hindi 13% 17% 22% 16% 19%
% Change -0.4% 3% 10% 4% 0.7%
Tamil 8% 5% 9% 7% 6%
% Change 5% 1% 5% 4% 3%
Telugu 5% 8% 7% 6% 6%
% Change 4% 6% 6% 4% 4%
Malayalam 5% 5% 6% 5% 4%
% Change 3% 3% 4% 3% 0.4%
Marathi 5% 4% 3% 5% 5%
% Change 1% 3% 2% 2% 1%
Kannada 4% 4% 2% 4% 4%
% Change 1% 0.8% 2% 2% 2%
Bengali 2% 1% 3% 2% 3%
% Change 0.6% -2.6% 3% 0.8% 2%
Gujarati 2% 0.8% 2% 2% 4%
% Change 2% -0.8% 2% 1% 2%
Oriya 1% 0.8% 4% 2% 3%
% Change 1% 0.1% 2% 1% 2%
Base: 4,596(CY), 4,000(PY)
34
India Online 2007
Socio-Economic
Profile
Chart 9: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E

50% 42%
40% 34% 34%

32% 32%
31% 31%
30% 26% 27%
23% 24% 23%
20%
20%
20% 13% 15% 14%
14% 11%
10%
6% 6% 7%
10% 4%
3%
0%

Women Student Users
Base: 4,596
Chart 5: Socio economic classification
Change from PY
20% 17%
8% 7% 11%
6% 8% 8% 7%
10% 1% 3% 4% 5% 3%
0.2% 0.2% 0.3% 2%
0%
-10% -4% -5% -5%

-9% -7%
-20% -15%
-21%
-30% -25%
Base: 4,596(CY), 4,000(PY)
35
Women on net
Chart 10: Highest educational qualification
Current Year College but not Graduate

Graduate & above - general stream
Graduate & above - professional stream
64%
70% 58%
60% 49%
50% 39%
33%
40%
25% 22% 23% 25%
30% 17% 19% 19% 17%
20% 12% 11%
10%
0%

Women Student Users
Base: 4,596
Chart 6: Highest educational qualification
Change from PY
20% 16%
11%
10% 5%
3% 3% 2% 4%
2% 0.4%
0%
-0.2%
-1%
-4%
-10% -9% -7% -9%
Base: 4,596(CY), 4,000(PY)
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Chart 11: Occupational break up
Current Year Unemployed Employed
70% 62%
60% 53%
47%
50%
38%
40%
30%
20%
10%
0%
All Women All Internet Users
Base: 4,596
Chart 7: Occupational break up
Change from PY
2%
1%
1%
0.3%
0%
-0.2%
-1%
-1%
-2%
Base: 4,596(CY), 4,000(PY)
37
Women on net
Chart 12: Function / field of occupation
Current Year M ARCOM IT/SW Finance Others

70% 64%
60%
54%
50%
40%
30%
14% 19% 18%
20% 14%
8% 10%
10%
0%
Working Women All Internet Users
Base: 2,375
38
India Online 2007
Chart 13: Head of the household
Current Year Head of the household Not head of the household
91% 94%
100%
75%
80%
61%
53%
60% 47%
39%
40% 25%
20% 9% 6%
0%

Women Student Users
Base: 4,596
Chart 8: Head of the household
Change from PY
30% 21% 23%
15%
20%
6% 5%
10%
0%
-10% -5%
-6%
-20%
-15%
-30% -21% -23%
Base: 4,596(CY), 4,000(PY)
39
Women on net
Economic Profile
Chart 14: Monthly family income
Current Year Up to Rs. 10K 10-30K 30-50K Above 50K
50%
41% 41% 41%
39% 39%
37% 36% 38%
40% 37%
31%
30%
20% 16%
12% 14% 14% 12% 13%
10% 9% 10% 10%
10%
0%

Women Student Users
Base: 3,704
Chart 9: Monthly family income
Change from PY
8%
10% 7% 8% 7% 5%
2% 4% 4% 5%
5% 2% 2% 2% 3% 4%
0%
-5% -3%
-10% -6%
-10%
-15% -12% -13%
-20% -16%
Base: 3,704(CY), 4,000(PY)
40
India Online 2007
Chart 15: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Others
50% 43% 44%

37% 36%
40% 36% 35%
34%
31%
28% 28%
30%
20%
11%
9%
7%
10% 5% 5%
0%

Women Student Users
Base: 4,596
Chart 10: Most expensive vehicle owned by the household
Change from PY
10%
7%
6%
4% 5% 5%
5% 3% 2% 2%
1% 2% 2%
1% 0.4%
0.1%
0%
-5% -3%
Base: 4,596(CY), 4,000(PY)
41
Women on net
Chart 16: Ownership of credit cards (individually)
Current Year Don't own a credit card Own a Credit Card
100% 84%
80% 69% 71% 67%

63%
60%
37% 34%
40% 31% 29%
16%
20%
0%

Women Student Users
Base: 4,596
Chart 11: Ownership of credit cards (individually)
Change from PY
10% 7%
5%
4% 5%
5% 3%
0%
-5% -3%
-4% -5%
-5%
-10% -7%
Base: 4,596(CY), 4,000(PY)
42
India Online 2007
Table 13: Household asset ownership
Asset Working Women Housewives Women Student All Women All Internet Users
Color TV 93% 96% 92% 93% 92%
% Change 1% 2% -1.5% 0.5% 3%
Mobile Phone 89% 90% 90% 90% 90%
% Change 1% 2% 1% 2% 5%
Fridge 79% 93% 83% 82% 75%
% Change 0.0% 2% 0.7% 0.4% 4%
Bank Account* 83% 80% 74% 79% 82%
% Change
Cable TV connection/DTH 71% 80% 74% 73% 72%
% Change -12.8% -5.3% -3.5% -9.4% -4.6%
Computer/Laptop 59% 88% 77% 68% 67%
% Change 16% 18% 15% 16% 18%
Camera* 62% 72% 73% 67% 64%
% Change
Landline Phone 59% 68% 72% 65% 62%
% Change -3.2% -9.9% -2.2% -3.8% -1.9%
% Change -4.4% 4% 2% -1.5% 2%
Home 53% 58% 72% 60% 58%
% Change -10.2% -2.3% -4.7% -7.2% -10.0%
Life Insurance 59% 61% 55% 59% 61%
% Change -2.2% -6.4% -1.1% -1.4% 1%
Music System/DVD/MP3* 52% 58% 58% 54% 55%
% Change
Debit Card 54% 49% 32% 46% 52%
% Change 2% 3% 6% 3% 7%
Credit Card 38% 45% 32% 36% 35%
% Change 7% 4% 9% 8% 8%
Fixed Deposits* 32% 38% 41% 36% 34%
% Change
% Change -1.6% -1.8% 1% 0.3% 3%
Microwave 27% 38% 28% 29% 24%
% Change 4% -2.5% 0.5% 1.70% 5%
% Change 1% -2.4% 5% 2% 5%
Mutual Funds 21% 27% 19% 21% 22%
% Change -4.4% -4.0% -3.8% -3.5% -1.2%
Video Camera* 17% 27% 23% 20% 20%
% Change
Share of Companies* 15% 21% 18% 17% 20%
% Change
Demat Account* 17% 23% 13% 16% 21%
% Change
IPod* 9% 9% 10% 9% 10%
% Change
Chit Fund Deposits 6% 7% 12% 8% 7%
% Change -25.2% -25.3% -23.3% -25.0% -19.9%
Base: 4,596(CY), 4,000(PY)
43
Women on net
Chart 17: Current loan liabilities
Current Year Home Loan Personal Loan Car Loan
50% 43% 43% 43% 45%

42%
40%
30%
22% 20%
18% 20% 20%
19%
20% 13%
13% 12% 12%
10%
0%

Women Student Users
Base: 4,596
44
India Online 2007
Net Usage Status

Chart 18: Years of experience in using internet
Current Year Up to 1 year 1-2 years M ore than 2 years
70% 66%
63%
57%
60%
48%
50% 42%
38%
40% 35%
26%
30% 21%
19% 17% 17% 20% 16%
16%
20%
10%
0%

Women Student Users
Base: 4,596
Chart 12: Years of experience in using internet
Change from PY
4%
5%
2% 1%
1% 0.5%
0.2% 0.2% 0.0% 0.3%
0.0%
0%
-0.1%
-1%
-2% -2%
-5%
-5%
Base: 4,596(CY), 4,000(PY)
45
Women on net
Chart 19: Place of accessing internet
Current Year Place of work (office / school / college) Home Cyber cafe
100% 92%
86%
73% 75% 78%
80%
60% 61% 59%
60% 48% 45% 47%
39% 39%
40% 34%
22%
20%
0%

Women Student Users
Base: 4,596
Chart 13: Place of accessing internet
Change from PY
30% 22% 23%
19%
20% 15%
13% 11% 13%
9% 8% 9%
10% 6% 8% 5%
1%
0%
-10%
-20% -14%
Base: 4,596(CY), 4,000(PY)
46
India Online 2007
Chart 20: Type of internet connection at home
Current Year Broadband Regular Dial Up Others

79%
80% 71% 68% 71%
68%
60%
40%
15% 13% 13% 16%

20% 8% 10%
7% 6% 7% 7%
0%

Women Student Users
Base: 2,835
Chart 14: Type of internet connection at home
Change from PY
30%
17% 16%
20% 13% 15% 14%
10% 1% 3% 2%
1%
0%
-10% -1%
-6%
-9% -10% -9%
-20% -11%
Base: 2,835(CY), 2,757(PY)
47
Women on net
Chart 21: Type of internet connection at office
Current Year Broadband Regular Dial Up Others

80%
64% 61%
59%
53%
60%
47%
40%
20% 11% 13%

9% 9% 7% 9% 9% 7%
7% 7%
0%

Women Student Users
Base: 3,437
Chart 15: Type of internet connection at office
Change from PY
10% 7% 8% 7%
4%
5% 2% 3%
0%
-2% -1%
-5% -2% -3%
-4% -4% -4% -4%
-6%
-10%
Base: 3,437(CY), 2,659(PY)
48
India Online 2007
Chart 22: Service provider subscribed to at home
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata
39%
40% 35%
33%
31%
28%
30%
21%
17% 16% 17%
20% 13%
12%
9% 10% 10%
10% 6%
0%

Women Student Users
Base: 2,835
Chart 16: Service provider subscribed to at home
Change from PY
10% 7%
6%
5%
5% 3% 2%
0%
-1% -0.4% -1%

-5% -1% -2% -2% -2% -2%
-3%
-5%
-10%
Base: 2,835(CY), 2,799(PY)
49
Women on net
Chart 23: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

28% 28%
30% 27%
24%
23%
19%
20% 15% 15%
14% 13%
11% 11%
9%
10% 6% 7%
0%

Women Student Users
Base: 3,437
Chart 17: Service provider subscribed to at office
Change from PY
10% 7%
3% 3%
2%
1% 2%
0.0%
-0.3%
0%
-1% -1%
-4%
-6% -6% -6%
-10% -7%
Base: 3,437(CY), 2,665(PY)
50
India Online 2007
Net Usage Dynamics

Chart 24: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 89%
83% 82% 84% 84%
80%
60%
40%
14% 16% 14% 14%
20% 11%
3% 1% 3% 3% 2%
0%

Women Student Users
Base: 2,741
Chart 18: Frequency of accessing internet from home
Change from PY
20%
14%
9% 9% 9%
10% 6% 6%
4% 5%
3%
0%
-1% -2% -2% -1% -1%
-10% -8%
Base: 2,741(CY), 2,806(PY)
51
Women on net
Chart 25: Frequency of accessing internet from office
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 91% 90% 86% 86%
80% 69%
60%
40% 26%
20% 11% 11%

7% 7% 3% 5% 3% 3%
2%
0%

Women Student Users
Base: 3,038
Chart 19: Frequency of accessing internet from office
Change from PY
20%
15%
15%
10% 7%
5%
3%
5% 1% 2% 2%
0.8% 0.4%
0%
-0.1%
-0.4% -0.7%
-5% -1% -2% -2%
Base: 3,038(CY), 2,546(PY)
52
India Online 2007
Chart 26: Time of the day accessing internet from home
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight
59%
60% 52% 54%
47% 47%
40%
28% 28%
24%
20%
17%
20%
6% 9%
8% 4% 5%
0%

Women Student Users
Base: 2,663
Chart 20: Time of the day accessing internet from home
Change from PY
15%
10%
10% 5%
4%
5% 2% 2% 2%
1% 1% 1%
0%
-5% -2%
-5%
-10% -7% -7%
-8%
-15% -10%
Base: 2,663(CY), 2,737(PY)
53
Women on net
Chart 27: Time of the day accessing internet from office
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight

80%
69%
60% 54% 57% 55%

51%
40%
20% 9% 11% 12%

7% 8%
7% 4% 4% 4%
4%
0%

Women Student Users
Base: 3,056
Chart 21: Time of the day accessing internet from office
Change from PY
5% 2% 2%
1% 1% 1%
1% 0.0%
0%
-1% -0.4%
-2%
-5% -3%
-4% -5%
-6%
-10%
-10%
-15%
Base: 3,056(CY), 2,583(PY)
54
India Online 2007
Chart 28: Duration of PC usage from home
Current Year Light users M edium users Heavy users

80% 70% 74% 71% 71%
67%
60%
40%
22% 20% 22%
18% 18%
20% 12% 10% 12%
8% 7%
0%

Women Student Users
Base: 2,842
Chart 22: Duration of PC usage from home
Change from PY
10% 7%
5% 2% 3% 2% 2% 1%
0.2%
0%
-1% -1%
-1% -2%
-5% -3% -3% -2%
-5%
-10%
Base: 2,842(CY), 2,984(PY)
55
Women on net
Chart 29: Duration of internet usage from home

46% 45%
50% 44% 43%
39% 38%
40% 34% 34% 34% 35%
30% 23% 21% 21% 22%

19%
20%
10%
0%

Women Student Users
Base: 2,662
Chart 23: Duration of internet usage from home
Change from PY
10% 7%
4% 5%
4% 4%
5% 1%
2% 1% 0.0%
0%
-2%
-5% -2%
-4% -3%
-10% -6%
-15% -11%
Base: 2,662(CY), 2,676(PY)
56
India Online 2007
Chart 30: Duration of PC usage from office

65%
70%
55% 55%
60%
49% 47%
50%
40% 31%
28% 27%
24% 25% 22%
30% 20%
18% 17% 18%
20%
10%
0%

Women Student Users
Base: 3,112
Chart 24: Duration of PC usage from office
Change from PY
10% 8%
5%
5% 2% 3% 2%
1% 1% 1%
0.2%
0%
-0.2%
-5% -1% -2% -3%
-5%
-10%
-11%
-15%
Base: 3,112(CY), 2,643(PY)
57
Women on net
Chart 31: Duration of internet usage from office

60% 55%
47%
45%
45%
39%
40% 35%
32%
29% 29%
26% 25% 24% 26%
23%
20%
20%
0%

Women Student Users
Base: 2,928
Chart 25: Duration of internet usage from office
Change from PY
15% 12%
10% 6% 6%
4% 4%
5% 2%
2% 1% 1%
0%
-5%
-5% -3%
-10% -5%
-7% -8%
-9%
-15%
Base: 2,928(CY), 2,442(PY)
58
India Online 2007
Chart 32: Time spent by internet users on watching TV

50% 46% 44% 44%
43% 43% 43%
41% 41%
38%
40% 34%
30%
22% 22%
20% 16%
11% 13%
10%
0%

Women Student Users
Base: 4,074
Chart 26: Time spent by internet users on watching TV
Change from PY
10% 6% 6%
5%
3% 3%
5% 2%
1% 0.4%
0%
-5% -2% -2%

-3%
-5% -4% -4%
-10% -7%
-15%
Base: 4,074(CY), 3,714(PY)
59
Women on net
Chart 33: Time spent by internet users on reading newspaper
60%
47% 49%
46% 45% 46%
41% 41% 41%
37% 38%
40%
20% 16% 14% 14%

13% 13%
0%

Women Student Users
Base: 4,145
Chart 27: Time spent by internet users on reading newspaper
Change from PY
40% 28% 25% 25% 26%
20%
20% 12% 14% 12% 12% 12%
0%
-20%
-40%
-32%
-40% -39% -37% -38%
Base: 4,145(CY), 3,772(PY)
60
India Online 2007
Chart 34: Time spent by internet users on listening to radio

80% 72%
67%
63%
59% 60%
60%
40%
23% 24% 24% 23%
17% 17% 19%
20% 10% 13% 10%
0%

Women Student Users
Base: 3,019
Chart 28: Time spent by internet users on listening to radio
Change from PY
10%
6%
4%
5% 3% 2% 3%
0.0% 0.1%
0%
-1% -0.4%
-5% -2% -2%
-3% -3%
-4% -4%
-10%
Base: 3,019(CY), 2,718(PY)
61
Women on net
Preferred Net
Activities
Table 14: Popularity of various internet activities
Activity Working Women Housewives Women Student All Women All Internet Users
Emailing 97% 95% 91% 95% 95%

% Change 11% 20% 14% 12% 0.8%
Job Search 82% 64% 61% 74% 73%
% Change 28% 19% 10% 21% 20%
E-greetings 70% 70% 64% 68% 57%
% Change 2% 4% 1% 2% 0.5%
Instant messaging 58% 50% 66% 59% 62%
% Change 22% 19% 27% 23% 25%
Chatting 52% 59% 71% 58% 59%
% Change 9% 16% 19% 13% 10%
Music 53% 45% 67% 55% 60%
% Change 10% 3% 19% 12% 12%
Check news 57% 52% 50% 54% 61%
% Change 7% 2% 2% 5% 8%
Astrology 53% 44% 52% 51% 46%
% Change 5% 0.2% 10% 4% 12%
% Change 16% -5.9% -10.5% 3% -0.5%
% Change -0.9% -0.3% 8% 2% -2.1%
Educational / Learning material 47% 36% 55% 47% 48%
% Change -1.4% -10.2% -0.1% -3.9% -4.0%
Online games 45% 44% 50% 46% 54%
% Change 11% 10% 14% 11% 20%
Matrimonial search 49% 32% 32% 42% 48%
% Change 34% 16% 22% 27% 33%
% Change 29% 18% 27% 26% 25%
Mobile contents (ring tones / 42% 28% 42% 40% 50%
games, etc.)*
% Change
Search for product information 42% 46% 32% 40% 45%
% Change 4% 12% 9% 7% 8%
% Change -1.1% 6% -7.4% -2.6% -2.0%
Buy online 47% 45% 25% 39% 43%
% Change 14% 17% 12% 12% 15%
Share pictures 34% 43% 48% 39% 40%
% Change 3% 10% 13% 6% 7%
62
India Online 2007
Social networking / 39% 23% 45% 38% 44%

Communities*
% Change
% Change 24% 25% 25% 23% 21%
Check Sports 40% 25% 37% 36% 57%
% Change 29% 12% 20% 23% 22%
% Change 23% 16% 20% 22% 30%
% Change 22% 9% 16% 18% 26%
Check cinema content 23% 30% 33% 27% 28%
% Change 0.6% 5% 7% 4% 3%
Check personal travel related 31% 34% 15% 27% 26%
% Change 13% 5% 7% 10% 9%
Movies* 20% 26% 31% 24% 29%
% Change
Look for Seminar/workshops 25% 15% 27% 24% 24%
% Change 5% 6% 7% 5% 5%
Net banking 32% 25% 7% 23% 30%
% Change 6% 1% -1.4% 4% 7%
Check business/Financial news* 27% 21% 12% 21% 30%
% Change
Business/professional 29% 12% 13% 21% 26%
% Change 29% 12% 13% 21% 12%
Check / read blogs* 21% 20% 18% 20% 27%
% Change
Buy other than travel products* 22% 20% 10% 17% 24%
% Change
Online bill payment 22% 21% 9% 17% 22%
% Change 6% 7% 3% 6% 8%
Check business travel related 22% 15% 8% 16% 19%
% Change 7% 7% 1% 5% 19%
Local language website usage 10% 8% 8% 9% 12%
% Change 10% 8% 8% 9% -30.3%
Net telephony 9% 14% 8% 9% 13%
% Change 3% 3% 2% 2% 3%
Online stock trading 10% 12% 5% 8% 13%
% Change -1.4% 2% 1% -0.3% -0.4%
Comment on blog post* 8% 10% 7% 7% 12%
% Change
Have a blog site of own* 5% 4% 4% 4% 7%
% Change
Adult content 5% 5% 3% 4% 18%
% Change 1% 0.7% 3% 2% 7%
Base: 2,809(CY), 3,452(PY)
63
Women on net
Chart 35: Professional activities
Current Year Emailing - work related Job Search Instant messaging
100% 88%
79% 83%
82%
80% 67% 68% 74% 73%
66%
64% 61% 62%
58% 59%
60% 50%
`
40%
20%
0%

Women Student Users
Base: 2,809
Chart 29: Professional activities
Change from PY
40%
28%
27% 25%
19% 23%
22% 19% 21% 20%
20%
10%
2%
0%
-3% -3%
-9% -8%
-20%
Base: 2,809(CY), 3,452(PY)
64
India Online 2007
Chart 36: Personal activities
Current Year Emailing - personal Chatting Check news
93% 89% 90% 89%

100% 86%
80% 71%
59% 58% 61%
57% 59%
60% 52% 52% 50% 54%
40%
20%
0%

Women Student Users
Base: 2,809
Chart 30: Personal activities
Change from PY
19%
20% 16%
13%
15%
9% 10%
7% 8%
10%
5% 5%
5% 1% 2% 2% 2%
1%
0%
-5% -1%
Base: 2,809(CY), 3,452(PY)
65
Women on net
Chart 37: Downloading activities
Current Year M usic Screensavers/wallpapers Educational / Learning material
70% 67%
58% 60%
53% 55%
60% 47% 55% 49% 48%
47% 45% 47% 46%
50% 41%
40% 36%
30%
20%
10%
0%

Women Student Users
Base: 2,809
Chart 31: Downloading activities
Change from PY
19%
20%
12% 12%
15% 10%
8%
10% 3% 2%
5%
0% -0.1%
-5% -0.3%
-1% -1% -2%
-10% -4% -4%
-15% -10%
Base: 2,809(CY), 3,450(PY)
66
India Online 2007
Chart 38: E-Commerce related activities
Current Year E-greetings Check financial info Check real estate info
80% 71% 70% 69%

66%
58%
60%
41% 46%
34% 37%
40% 35% 27% 25% 29%
26% 22%
20%
0%

Women Student Users
Base: 2,769
Chart 32: E-commerce related activities
Change from PY
40%
30%
30% 24% 23% 27%
23% 21%
16% 17% 19%
20%
9%
10% 5%
3% 3% 3% 1%
0%
Base: 2,769(CY), 3,448(PY)
67
Women on net
Chart 39: Online shopping
Current Year Buyers Non-Buyers

75%
80%
60% 62%
54% 57%
60%
46% 43%
40% 38%
40%
25%
20%
0%

Women Student Users
Base: 2,809
Chart 33: Online shopping
Change from PY
30%
16% 14% 15% 15%
20% 11%
10%
0%
-10%
-20% -11%
-16% -14% -15% -15%
-30%
Base: 2,809(CY), 4,000(PY)
68
India Online 2007
Chart 40: Response to online marketing stimulus
Current Year Clicked a banner ad

Participated in an online contest
Clicked a sponsored search ad
60% 50% 48% 47%
44% 45% 43%
41%
36% 37% 38% 37%
40% 34%
31% 29%
27%
20%
0%

Women Student Users
Base: 1,983
Chart 34: Response to online marketing stimulus
Change from PY
30% 24%
14% 16% 15% 13%
9%
10% 1% 1% 2% 2%
-10%
-14% -12%
-30% -21% -19% -19%
Base: 1,983(CY), 3,026(PY)
69
Women on net
Chart 41: Blogging activities
Current Year Check/read blogs Comment on blog post

Have a blog site of own None of the above
90% 77% 79% 81% 79%
70%
75%
60%
45%
27%
30% 21% 20% 20%
18%
10% 12%
8% 7% 7% 7%
15% 5% 4% 4% 4%
0%

Women Student Users
Base: 2,809
70
India Online 2007
Chart 42: Member of an online community
Current Year Not a member of any online community

M ember of an online community
74%
80% 68% 65%
57% 59%
60%
43% 41%
32% 35%
40%
26%
20%
0%

Women Student Users
Base: 2,809
71
Women on net
Table 15: Membership by type of online community
All Internet
Membership Working Women Housewives Women Student All Women
Users
Not a member of any online 68% 74% 57% 65% 59%

Alumni & Schools 7% 6% 9% 8% 7%
Computers & Internet 4% 4% 3% 3% 5%
Schools & Education 1% 2% 6% 3% 3%
Romance & Relationships 1% 2% 5% 3% 5%
Music 1% 2% 4% 2% 3%
Business / Professional 3% 0.6% 2% 2% 3%
Individuals 2% 0.6% 3% 2% 2%
Games 2% 1% 2% 2% 2%
Arts & Entertainment 1% 1% 2% 1% 2%
Base: 2,809
72
India Online 2007
Table 16: Most used local language websites (other than English)
Tamil 19% 20% 29% 23% 19%
Marathi 28% 7% 9% 20% 12%
Malayalam 11% 5% 25% 14% 15%
Hindi 16% 24% 2% 13% 19%
Telugu 3% 32% 14% 10% 13%
Kannada 2% 1% 15% 5% 6%
Bengali 4% 0.0% 4% 5% 6%
Konkani 7% 0.0% 0.0% 4% 0.8%
Gujarati 2% 5% 0.0% 1% 3%
Oriya 0.3% 0.0% 2% 0.7% 1%
Base: 225
73
Women on net
Table 17: Online activities desired in other languages
All Internet
Activity Working Women Housewives Women Student All Women
Users
Email 54% 51% 55% 55% 61%

Chatting 33% 33% 47% 37% 46%
Entertainment 32% 36% 47% 37% 45%
Online learning / education 27% 32% 37% 30% 31%
Search information 26% 28% 32% 29% 33%
Astrology 27% 30% 32% 29% 23%
Online news 24% 24% 27% 25% 31%
Online shopping 17% 18% 12% 15% 18%
Travel related information 16% 20% 10% 15% 16%
Matrimony 12% 11% 10% 11% 13%
Blog 7% 10% 6% 7% 12%
Not Interested 27% 29% 23% 26% 21%
Base: 2,809
74
India Online 2007
Chart 43: Problems faced while surfing the internet
Current Year Slow website opening Virus / spyware Spam / junk mails
80% 73%
65% 66%
60% 62%
60% 50% 48% 49% 49%
48% 45% 47%
44% 45%
40% 35%
20%
0%

Women Student Users
Base: 4,596
75
Women on net
Table 18: Preferred websites - emailing
Website Working Women Housewives Women Student All Women All Internet Users
Yahoo 49% 57% 71% 58% 53%
% Change 14% 23% 24% 20% 16%
Rediff 21% 19% 11% 17% 18%
% Change -5.3% -2.6% -10.4% -6.9% -5.9%
Gmail 19% 12% 13% 15% 20%
% Change 7% 5% 3% 5% 8%
Hotmail 7% 6% 4% 6% 6%
% Change -8.6% -14.9% -9.8% -9.9% -5.7%
Indiatimes 2% 0.5% 0.5% 1% 0.9%
% Change -6.0% -10.4% -3.1% -5.8% -8.9%
Sify 0.9% 2% 0.4% 0.9% 1%
% Change -1.9% -2.2% -2.7% -2.5% -2.5%
Sancharnet/BSNL* 0.8% 1% 0.6% 0.7% 0.7%
% Change
VSNL 0.6% 1% 0.0% 0.5% 0.5%
% Change -0.6% 1% -0.1% -0.2% -0.5%
Lycos* 0.0% 2% 0.0% 0.2% 0.2%
% Change
AOL* 0.0% 0.2% 0.0% 0.0% 0.1%
% Change
Base: 4,596(CY), 4,000(PY)
76
India Online 2007
Chart 44: Multiple user shares of email websites
Current Year Yahoo Gmail Rediff

93%
100% 86% 89% 89% 89%
80%
56% 59%
54% 52% 57%
60% 55% 50%
45% 44%
37%
40%
20%
0%

Women Student Users
Base: 4,596
Chart 35: Multiple user shares of email websites
Change from PY
27%
30% 23% 24% 25%
18%
20%
9% 8% 7%
10% 4% 5% 4% 5%
0.4% 0.5%
0%
-10% -7%
Base: 4,596(CY), 4,000(PY)
77
Women on net
Chart 45: Number of email accounts and average per capita email ids
Current Year One Two Three

38%
40% 35%
33%
32%
29% 28%
30% 27% 27%
24% 26%
19% 20% 18%
20% 16%
15%
10%
0%

Women Student Users
Base: 4,596
Chart 36: Number of email accounts and average per capita email ids
Change from PY
20%
10%
7% 6% 8% 5%
10% 3% 4% 4% 3%
0%
-10% -2%
-20% -13%
-20% -20% -19%
-21%
-30%
Base: 4,596(CY), 4,000(PY)
78
India Online 2007
Most Used Websites

Table 19: Top of mind unaided recall - all websites
Yahoo 34% 35% 36% 35% 30%
% Change 0.1% -9.7% -7.6% -2.1% -5.2%
Google 28% 27% 25% 26% 27%
% Change 7% 13% 6% 7% 7%
Rediff 13% 13% 5% 10% 12%
% Change -1.6% -0.4% -2.9% -2.4% -3.0%
Orkut 1% 2% 7% 4% 5%
% Change 1% 2% 7% 4% 4%
Gmail* 4% 2% 4% 3% 3%
% Change
Hotmail 2% 1% 1% 2% 2%
% Change -3.5% -2.8% -3.0% -3.8% -3.0%
Contest2win 1% 0.4% 1% 1% 0.6%
% Change 1% 0.4% 1% 1% 0.6%
Indiatimes 1% 1% 0.4% 0.7% 1%
% Change -6.3% -6.5% -1.6% -4.7% -4.3%
Naukri 0.5% 1% 0.3% 0.5% 0.5%
% Change -1.3% 1% -0.3% -0.7% -0.4%
Monster 0.8% 0.5% 0.1% 0.5% 0.3%
% Change 0.7% 0.5% 0.1% 0.4% 0.2%
Base: 4,505(CY), 3,983(PY)
79
Women on net
Table 20: Most used website - all websites
Yahoo 30% 33% 36% 33% 27%
Google 32% 27% 27% 30% 29%
Rediff 14% 13% 4% 10% 11%
Orkut 1% 2% 16% 6% 8%
Gmail 5% 4% 1% 3% 4%
Hotmail 2% 2% 0.8% 2% 2%
Indiatimes 1% 0.9% 0.1% 0.7% 0.9%
Naukri 0.9% 1% 0.3% 0.7% 0.5%
Wikipedia 0.2% 0.0% 2% 0.6% 0.6%
Ebay 0.2% 0.7% 0.7% 0.4% 0.4%
Base: 2,774
80
India Online 2007
Table 21: Info search (English)
Google 73% 70% 74% 72% 75%
Yahoo 9% 17% 8% 10% 10%
English 4% 5% 1% 3% 3%
Rediff 3% 1% 2% 2% 2%
Wikipedia 2% 3% 2% 2% 1%
MSN 2% 0.1% 0.6% 2% 1%
Dictionary 0.9% 0.3% 2% 1% 1%
Altavista 0.0% 2% 2% 0.7% 0.3%
BBC 0.4% 0.0% 0.0% 0.2% 0.5%
Timesofindia 0.1% 0.0% 0.5% 0.2% 0.3%
Base: 1,253
81
Women on net
Table 22: Info search (local language)
Google 74% 67% 76% 74% 74%
Manoramaonline 3% 13% 0.2% 3% 2%
Kerala 4% 0.0% 0.0% 2% 1%
Webduniya 0.8% 11% 0.0% 2% 1%
Webulagam 1% 0.0% 1% 1% 0.8%
Chennaionline 1% 3% 0.0% 1% 0.6%
Guruji 2% 0.0% 0.0% 0.9% 2%
Eenadu 0.6% 0.0% 1% 0.7% 1%
MSN 1% 0.0% 0.0% 0.6% 0.8%
Khoj 0.3% 0.0% 1% 0.5% 1%
Base: 586
82
India Online 2007
Table 23: Job search
Naukri 46% 35% 27% 38% 37%
% Change -8.4% -7.6% -19.2% -11.0% -12.5%
Monster 23% 26% 30% 25% 27%
% Change 6% 7% 2% 5% 8%
Timesjobs 12% 15% 15% 13% 14%
% Change 5% 11% 8% 7% 7%
Google 3% 6% 8% 5% 5%
% Change 1% 3% 7% 3% 3%
Yahoo 2% 4% 3% 3% 3%
% Change -2.0% 2% 0.8% -0.2% 0.3%
Freshersworld 2% 1% 4% 2% 2%
% Change 0.8% 0.6% 2% 0.9% 0.3%
Rediff 2% 4% 0.8% 2% 2%
% Change -1.6% 2% -4.2% -2.6% -2.1%
Jobs 2% 0.3% 2% 1% 1%
% Change 0.8% 0.1% 2% 0.0% 0.3%
Indiatimes 1% 0.3% 1% 0.9% 1%
% Change 0.7% -6.2% 0.3% -0.4% -0.3%
Jobsahead 1% 0.0% 0.8% 0.8% 1%
% Change -3.4% -13.2% -2.9% -4.2% -4.0%
Base: 2,075(CY), 2,547(PY)
83
Women on net
Table 24: Booking travel tickets
Makemytrip 22% 26% 10% 20% 17%
% Change 15% 6% 2% 12% 7%
Yahoo 8% 9% 23% 13% 8%
% Change -0.3% -4.3% 21% 5% 0.8%
IRCTC 11% 17% 9% 12% 15%
% Change -24.4% -10.5% -25.9% -23.5% -22.8%
Yatra* 12% 13% 15% 12% 16%
% Change
Google 14% 5% 13% 12% 11%
% Change 10% 0.3% 4% 7% 6%
Rediff 4% 3% 3% 4% 5%
% Change -1.9% -1.9% -5.0% -3.1% -2.2%
Travel 3% 2% 3% 3% 3%
% Change 2% 1% 1% 2% 1%
Travelguru 4% 1% 2% 3% 2%
% Change 4% 1% 1% 3% 2%
Airdeccan 3% 3% 1% 3% 2%
% Change -6.2% -4.1% -4.6% -4.7% -4.1%
Cleartrip* 2% 1% 3% 2% 2%
% Change
Base: 1,187(CY), 1,647(PY)
84
India Online 2007
Table 25: Online shopping (other than travel tickets)
Website Working Women Housewives Women Student All Women All Internet
Users
Ebay 32% 38% 35% 32% 34%
% Change -8.8% -11.9% -0.8% -6.8% -3.5%
Rediff 27% 20% 15% 23% 25%
% Change 0.0% -5.3% -7.5% -3.1% -4.0%
Yahoo 9% 11% 13% 11% 7%
% Change 0.8% 2% 8% 4% -0.5%
Google 8% 7% 12% 8% 8%
% Change 5% 6% 8% 5% 5%
% Change -3.7% -2.5% 0.4% -2.1% -4.3%
Futurebazaar* 6% 12% 4% 6% 6%
% Change
Indiaplaza 1% 0.5% 1% 2% 1%
% Change 0.1% -1.1% 1% 0.4% -0.1%
Shopping 1% 0.0% 1% 1% 2%
% Change -2.6% -1.2% -0.9% -1.9% 0.6%
MSN 0.7% 1% 0.0% 1% 0.7%
% Change 0.1% 1% -1.5% 0.4% 0.3%
Sify 1% 0.1% 0.6% 1% 2%
% Change 0.4% -1.7% -4.4% -1.0% 0.4%
Base: 1,207(CY), 1,501(PY)
85
Women on net
Table 26: Online news
Yahoo 11% 23% 31% 19% 14%
% Change 2% 9% 12% 7% 4%
NDTV 13% 15% 10% 12% 12%
% Change -2.8% 4% 0.5% -1.5% -0.7%
Rediff 14% 7% 5% 11% 10%
% Change -0.5% -1.1% -6.2% -2.6% -2.3%
Google 9% 5% 11% 9% 9%
% Change 2% 0.7% 0.8% 2% 3%
% Change -10.0% -6.3% -7.2% -8.9% -8.4%
Timesofindia 4% 11% 3% 5% 3%
% Change -2.0% 7% -1.5% -0.6% -1.8%
Manoramaonline 5% 1% 2% 4% 3%
% Change 3% 0.7% 0.9% 2% 0.6%
MSN 3% 4% 4% 4% 3%
% Change -2.2% -15.5% 2% -2.3% -2.5%
Aajtak 3% 0.7% 2% 3% 5%
% Change -2.3% -0.5% -2.7% -1.8% 1%
BBC 3% 0.2% 2% 3% 5%
% Change 2% -2.3% -2.7% 0.6% 2%
Base: 1,457(CY), 2,165(PY)
86
India Online 2007
Table 27: Financial news & info (rates, quotes, etc.)
All Internet
Users
Yahoo 12% 30% 20% 17% 12%

% Change -1.2% 13% 0.6% 2% 1%
Google 15% 8% 26% 17% 13%
% Change 4% 4% 8% 4% 3%
Moneycontrol/CNBC 11% 21% 9% 12% 13%
% Change -5.9% 10% 7% -0.6% 0.8%
Rediff 8% 6% 6% 7% 6%
% Change -0.1% -2.8% -2.6% -1.2% -1.8%
ICICI Direct/ICICI Bank 5% 7% 2% 4% 7%
% Change 4% -9.9% -4.6% 0.3% -2.7%
Sharekhan 4% 1% 0.2% 4% 4%
% Change -1.9% -0.5% -0.8% -1.4% -0.8%
NDTV/NDTVprofit* 4% 2% 2% 3% 4%
% Change
Economictimes 4% 0.0% 3% 3% 3%
% Change 1% -6.8% -2.5% -0.3% 0.8%
Stockmarket* 3% 2% 3% 3% 2%
% Change
MSN 1% 0.0% 2% 3% 1%
% Change -1.1% -2.9% 2% 0.8% -3.1%
Base: 875(CY), 980(PY)
87
Women on net
Table 28: Online share trading
ICICI Direct 39% 32% 50% 38% 36%
Sherkhan 33% 18% 15% 30% 22%
Religare 7% 0.0% 9% 6% 4%
BSE 6% 0.0% 0.0% 4% 3%
Indiabulls 5% 3% 1% 4% 7%
Kotaksecurities 3% 4% 3% 3% 4%
Geojit 0.0% 0.0% 0.0% 2% 2%
Angeltrade 1% 0.0% 11% 2% 0.5%
5Paisa 0.9% 10% 0.0% 2% 3%
Karvy 2% 0.0% 0.0% 1% 0.5%
Base: 168
88
India Online 2007
Table 29: Real estate info
Google 21% 11% 28% 21% 17%
Yahoo 13% 14% 19% 16% 14%
Magicbricks 13% 28% 8% 13% 14%
Realestates 9% 9% 14% 10% 10%
99acres 8% 12% 3% 7% 10%
Rediff 8% 7% 3% 7% 7%
Indiaproperty 6% 10% 0.6% 5% 5%
Property 3% 5% 0.1% 3% 3%
Manoramaonline 3% 0.0% 0.1% 2% 0.5%
Sulekha 2% 2% 0.0% 1% 1%
Base: 801
89
Women on net
Table 30: Matrimonial search
All Internet
Users
Bharatmatrimony 31% 32% 25% 29% 29%

% Change 30% 31% 25% 29% 29%
Shaadi 28% 26% 30% 28% 28%
% Change -2.5% -7.8% -14.0% -6.2% -4.7%
Jeevansaathi 9% 5% 6% 7% 6%
% Change 8% 5% 6% 7% 5%
Yahoo 3% 7% 5% 5% 5%
% Change -3.5% 4% 3% 0.5% 2%
Google 5% 5% 8% 5% 6%
% Change 5% 4% 8% 5% 5%
Matrimony* 3% 9% 9% 5% 5%
% Change
Tamilmatrimony* 3% 11% 3% 5% 3%
% Change
Rediff 5% 1% 2% 4% 3%
% Change 1% -0.8% -1.5% 0.2% -0.4%
Simplymarry* 2% 0.8% 3% 2% 3%
% Change
Indiamatrimony* 3% 0.0% 3% 2% 0.9%
% Change
Base: 1,142(CY), 1,555(PY)
90
India Online 2007
Table 31: Dating/friendship search
Orkut 26% 18% 50% 34% 36%
% Change 23% 15% 46% 31% 32%
Yahoo 28% 48% 25% 29% 23%
% Change -6.0% 6% -12.5% -7.7% -12.2%
Google 12% 7% 5% 9% 8%
% Change 9% 1% 4% 6% 3%
Rediff 9% 5% 3% 6% 7%
% Change -3.3% -4.0% -10.1% -5.2% -4.4%
Fropper 3% 2% 4% 3% 3%
% Change -6.2% -6.5% -2.0% -4.4% -3.3%
Tagged* 2% 5% 2% 2% 1%
% Change
Friendship 2% 0.1% 2% 2% 0.9%
% Change -0.7% -0.2% -0.5% -0.2% -0.5%
Friends 1% 2% 1% 1% 1%
% Change 0.7% 0.7% -0.3% 0.5% 0.3%
Hi5 0.7% 4% 1% 1% 2%
% Change -2.6% -1.9% -8.5% -3.9% -2.0%
Batchmates* 1% 1% 0.0% 0.8% 0.4%
% Change
Base: 1,081(CY), 1,368(PY)
91
Women on net
Table 32: Social networking/communities
Orkut 63% 53% 74% 67% 64%
Yahoo 13% 31% 17% 17% 16%
MSN 3% 2% 0.4% 2% 1%
Communities 3% 2% 0.3% 1% 1%
Ryze 2% 0.9% 0.3% 0.9% 0.3%
Tagged 1% 0.0% 0.0% 0.6% 0.4%
Fropper 0.9% 0.0% 0.2% 0.6% 0.4%
Hi5 0.0% 0.9% 1% 0.5% 0.9%
Bharatstudent 0.0% 0.0% 0.3% 0.1% 0.4%
Friends 0.0% 0.0% 0.0% 0.0% 1%
Base: 865
92
India Online 2007
Table 33: Online gaming
Yahoo 23% 22% 25% 24% 18%
% Change -24.9% -32.2% -11.2% -21.8% -13.4%
Zapak* 9% 15% 18% 13% 17%
% Change
Google 12% 12% 9% 11% 9%
% Change 6% 8% 3% 5% -0.3%
Games 9% 4% 8% 8% 7%
% Change 1% -1.7% -1.8% -0.1% -0.8%
Contest2Win 5% 8% 1% 4% 3%
% Change 3% 7% 0.7% 3% 2%
Miniclip 2% 6% 3% 3% 4%
% Change -0.1% 4% -4.8% -0.4% 0.3%
Rediff 5% 1% 0.9% 3% 3%
% Change 0.6% 0.0% -0.5% -0.3% -3.0%
Onlinegames 3% 3% 3% 3% 2%
% Change 3% -0.1% 1% 2% 0.9%
Bigfishgames 1% 2% 4% 3% 0.8%
% Change 1% 2% 4% 3% 0.8%
MSN 2% 0.4% 0.9% 2% 2%
% Change -1.1% -3.2% -9.0% -3.3% -1.1%
Base: 1,271(CY), 1,388(PY)
93
Women on net
Table 34: Download mobile content
Yahoo 15% 22% 30% 21% 14%
% Change -10.1% -3.6% 0.7% -6.0% -8.2%
Google 13% 7% 12% 13% 10%
% Change 7% 5% 3% 7% 0.4%
Rediff 15% 11% 9% 13% 12%
% Change -12.4% -16.6% -9.0% -14.2% -10.1%
Nokia 11% 12% 5% 9% 9%
% Change 8% 12% 3% 7% 5%
% Change -5.9% -4.1% -4.8% -4.8% -7.2%
Hutch 5% 4% 2% 4% 3%
% Change 4% 3% 0.2% 3% 2%
Ringtones 4% 3% 3% 4% 3%
% Change -1.6% 3% -1.6% -0.6% 0.3%
Airtel 5% 5% 2% 3% 3%
% Change -0.4% 4% -3.7% -1.3% 0.3%
Mobile9 3% 0.5% 2% 2% 4%
% Change 3% 0.5% 1% 2% 4%
Sify 0.0% 0.0% 3% 0.9% 2%
% Change -1.4% -2.4% 0.5% -0.7% -0.8%
Base: 1,087(CY), 1,122(PY)
94
India Online 2007
Table 35: Preferred instant messaging applications
Yahoo 55% 77% 67% 62% 63%
Google Talk 17% 9% 16% 16% 14%
Rediffbol 12% 6% 7% 9% 10%
MSN 11% 5% 2% 7% 5%
Orkut 1% 2% 5% 3% 3%
Meebo 0.8% 0.0% 3% 1% 1%
Skype 1% 0.1% 0.0% 1% 0.6%
AIM 0.7% 0.0% 0.0% 0.3% 0.3%
Indiatimes 0.2% 0.0% 0.0% 0.1% 0.4%
Others 0.9% 0.9% 0.2% 0.7% 3%
Base: 1,614
95
Women on net
Table 36: Download music
All Internet
Users
Raaga 22% 20% 20% 21% 22%

% Change 2% 2% -0.3% 2% 5%
Yahoo 9% 14% 10% 11% 10%
% Change -5.7% -8.6% -8.9% -6.8% -4.2%
Google 8% 9% 11% 9% 7%
% Change 0.5% 8% 5% 3% 0.2%
Cooltoad 5% 2% 7% 5% 5%
% Change -0.5% -2.7% -9.1% -3.0% -1.6%
Musicindiaonline 7% 8% 2% 5% 4%
% Change 4% -0.4% 0.8% 1% -0.3%
Music 7% 4% 3% 5% 4%
% Change 4% 2% -0.7% 1% 1%
Youtube* 3% 2% 5% 4% 2%
% Change
Tamilsongs 2% 5% 2% 2% 2%
% Change 1% 3% 2% 2% 1%
Rediff 3% 3% 1% 2% 3%
% Change -3.5% -3.9% -3.1% -3.4% -3.5%
Livewire 2% 4% 1% 2% 1%
% Change 0.2% 1% 0.8% 0.6% 0.4%
Base: 1,490(CY), 1,584(PY)
96
India Online 2007
Table 37: Sports content
Yahoo 12% 32% 26% 19% 12%
% Change -5.9% 11% 6% 0.8% -0.6%
Espnstarsports* 17% 12% 23% 18% 29%
% Change
Google 11% 11% 17% 13% 8%
% Change 5% 5% 8% 5% 2%
Rediff 13% 7% 3% 9% 8%
% Change -4.6% 1% -5.1% -4.2% -3.7%
Sports 10% 3% 5% 8% 4%
% Change 4% -0.3% 3% 3% 1%
Cricinfo 5% 15% 3% 5% 14%
% Change -0.8% 14% 1% 2% 5%
NDTV 5% 4% 0.7% 4% 2%
% Change -0.4% -5.9% -4.8% -4.5% -1.3%
MSN 3% 0.0% 2% 3% 1%
% Change -3.1% -13.7% -2.8% -2.9% -1.5%
% Change -1.8% -0.8% 2% -1.4% -3.0%
Sify 1% 0.0% 2% 1% 2%
% Change -0.4% -0.4% 0.9% 0.0% -1.8%
Base: 969(CY), 1,051(PY)
97
Women on net
Table 38: Cinema content
Yahoo 8% 25% 21% 16% 11%
% Change -9.1% 2% 8% -0.5% -2.0%
Google 12% 10% 6% 10% 9%
% Change 7% 9% -1.6% 4% 2%
Bollywood 6% 2% 3% 5% 5%
% Change 3% 0.7% -1.4% 1% 0.7%
Rediff 5% 5% 3% 4% 5%
% Change -11.5% 1% -0.3% -7.0% -4.6%
PVR Cinemas 6% 5% 0.9% 4% 5%
% Change -0.3% -6.7% -2.2% -1.5% 0.5%
Tamilcinemas 4% 6% 1% 3% 3%
% Change 1% -1.0% -1.6% 0.7% 0.7%
Santabanta 0.5% 2% 7% 3% 3%
% Change 0.1% 2% 3% 2% 0.3%
Cinema 3% 2% 2% 3% 4%
% Change -3.5% -0.4% -1.4% -2.8% -0.2%
Andhravilas* 3% 0.0% 4% 3% 0.7%
% Change
Indiafm 3% 0.0% 3% 3% 5%
% Change 0.0% -5.5% -5.5% -1.4% -1.3%
Base: 1,143(CY), 1,120(PY)
98
India Online 2007
Table 39: Most used local language websites (other than English)
All Internet
Users
Yahoo 12% 3% 17% 12% 8%

Google 14% 14% 4% 11% 12%
Webulagam 4% 12% 18% 9% 4%
Malayalamanorama 7% 9% 11% 9% 7%
Thinamalar 3% 3% 9% 7% 5%
Marathiworld 12% 0.8% 0.0% 6% 4%
Webduniya 4% 19% 0.5% 4% 4%
Vaartha 0.0% 0.0% 0.0% 3% 0.7%
Kumudam 2% 0.0% 5% 3% 1%
Matrubhumi 2% 0.0% 4% 2% 1%
Base: 225
99
Women on net
Table 40: Preferred blog sites
Yahoo 26% 24% 8% 19% 18%
Blogger 16% 15% 24% 17% 11%
Rediff 15% 9% 16% 14% 10%
Blogspot 10% 7% 11% 14% 11%
Google 12% 12% 12% 12% 21%
Ibibo 8% 23% 13% 12% 10%
Hi5 3% 0.0% 8% 4% 2%
MSN 2% 0.0% 0.1% 3% 1%
Sulekha 2% 9% 0.0% 2% 0.7%
Mylot 0.2% 0.0% 5% 2% 1%
Base: 259
100
India Online 2007
Table 41: Preferred astrology website
All Internet
Users
Yahoo 23% 11% 35% 26% 22%

Astrology 19% 20% 20% 19% 19%
Google 8% 10% 10% 9% 11%
Rediff 8% 10% 3% 7% 9%
Indiatimes astrospeak 9% 9% 3% 7% 8%
Horoscope 3% 0.0% 3% 3% 2%
Sarafreder 2% 2% 3% 2% 3%
MSN 2% 3% 2% 2% 3%
Ivillage 1% 5% 0.8% 2% 0.8%
Astrolife 1% 3% 2% 2% 2%
Base: 1,360
101
Women on net
Table 42: Preferred online learning / education website
Google 43% 43% 49% 46% 34%
Yahoo 6% 12% 10% 9% 10%
Wikipedia 3% 3% 8% 5% 6%
Rediff 5% 1% 2% 3% 4%
Education 3% 3% 0.5% 2% 3%
ICFAI 3% 2% 0.1% 2% 1%
IGNOU 2% 1% 0.7% 1% 1%
Onlineeducation 2% 0.5% 0.3% 1% 0.8%
W3schools 2% 0.0% 0.9% 1% 2%
Annauniversity 0.7% 2% 0.2% 0.9% 0.8%
Base: 1,310
102
India Online 2007
Most Used Offline

Media Brands
Table 43: Favorite TV channels
TV Channel Working Women Housewives Women Student All Women All Internet Users
Star Plus 21% 29% 25% 22% 13%
% Change 3% 5% 8% 5% 3%
Zee TV 10% 10% 7% 9% 3%
% Change 0.0% 2% 3% 1% -0.2%
Sun TV 7% 11% 3% 6% 5%
% Change -0.3% 5% -1.2% 0.5% 0.8%
Sony 5% 4% 6% 6% 4%
% Change -0.9% -2.0% 0.4% -0.5% -1.0%
Discovery 4% 2% 6% 4% 7%
% Change 0.5% -2.6% 1% 0.2% 0.5%
NDTV 4% 3% 2% 3% 5%
% Change 0.1% 2% 0.1% 0.0% 0.6%
Star World 3% 3% 3% 3% 2%
% Change 1% -0.8% 0.4% 0.6% 0.7%
M TV 1% 2% 5% 2% 3%
% Change -1.9% 2% 0.6% -0.2% 0.6%
Star One 3% 3% 2% 2% 3%
% Change -0.6% -2.9% -7.1% -3.0% -1.2%
HBO 2% 1% 2% 2% 4%
% Change -0.9% 0.4% 0.7% 0.2% 0.1%
Base: 2,500(CY), 2,942(PY)
103
Women on net
Table 44: Favorite newspapers
All Internet
Newspaper Working Women Housewives Women Student All Women
Users
The Times of India 31% 37% 37% 33% 35%

% Change -6.8% 1% 10% -1.6% 0.0%
The Hindu 16% 17% 24% 20% 18%
% Change 6% 3% 8% 7% 5%
The Hindustan Times 7% 6% 7% 7% 6%
% Change -1.7% -4.8% -10.0% -4.2% -2.2%
Deccan Chronicle 3% 9% 3% 4% 4%
% Change 1% 8% 2% 2% 3%
Malyalam Manorama 6% 0.9% 0.5% 4% 2%
% Change 5% -0.2% -2.0% 2% -0.2%
Indian Express 4% 1% 3% 4% 3%
% Change 2% -3.1% -3.8% -0.2% -0.4%
Eenadu 3% 3% 3% 3% 3%
% Change 1% 2% 1% 0.7% 0.3%
The Telegraph 2% 2% 4% 3% 3%
% Change -1.3% -0.6% 1% -0.3% 0.5%
The Tribune 2% 2% 2% 2% 2%
% Change -2.2% 1% -1.8% -1.0% -1.6%
Mid Day 3% 3% 1% 2% 1%
% Change -2.3% 0.6% 0.3% -1.5% -1.2%
Base: 2,526(CY), 2,805(PY)
104
India Online 2007
Table 45: Favorite magazines
Magazine Working Women Housewives Women Student All Women All Internet Users
Femina 14% 14% 9% 14% 4%
% Change -7.3% -1.6% -0.6% -2.8% -0.8%
India Today 13% 15% 14% 13% 23%
% Change -1.7% 5% -11.1% -3.6% -5.5%
Reader's Digest 8% 9% 13% 10% 7%
% Change 1% -1.7% 1% 0.2% -1.0%
Women's Era 10% 11% 4% 8% 2%
% Change 4% 1% -1.0% 2% 0.5%
Film Fare 3% 3% 9% 5% 3%
% Change 0.9% 2% 7% 3% 1%
Vanita 6% 4% 1% 5% 1%
% Change 4% 2% -1.1% 3% 0.4%
The Week 3% 1% 3% 3% 5%
% Change -0.7% -1.5% 0.0% -0.2% 1%
Star Dust 0.7% 0.7% 8% 3% 2%
% Change -1.7% -1.8% 7% 0.8% -0.3%
Grihshobha 4% 0.6% 2% 3% 0.9%
% Change -1.9% -3.9% 1% -0.7% -0.5%
Cosmopolitan 3% 4% 2% 3% 0.8%
% Change 1% -2.3% 0.2% 0.4% 0.0%
Base: 2,084(CY), 2,499(PY)
105
Women on net
Table 46: Favorite radio channels
All Internet
Radio Channel Working Women Housewives Women Student All Women
Users
Radio Mirchi 36% 48% 32% 37% 38%

% Change 12% 24% 4% 12% 12%
Red FM 15% 7% 12% 13% 12%
% Change 7% 4% -2.9% 4% 3%
Radio City 10% 11% 13% 11% 11%
% Change -4.6% -2.4% 5% -1.5% -1.2%
AIR 13% 4% 8% 10% 11%
% Change 5% -7.7% -3.0% -0.7% -2.5%
AIR FM GOLD 6% 11% 5% 7% 5%
% Change -30.9% -24.8% -22.4% -28.7% -24.2%
Suryan FM 5% 3% 7% 6% 6%
% Change 3% 0.2% 2% 3% 3%
Big FM* 4% 5% 6% 5% 5%
% Change
AIR FM RAINBOW 2% 1% 8% 4% 4%
% Change 0.5% 0.3% 7% 3% 2%
Fever FM* 3% 4% 3% 3% 3%
% Change
World Space 2% 2% 0.7% 2% 2%
% Change 2% 2% 0.6% 1% 0.9%
Base: 1,580(CY), 2,367(PY)
106
India Online 2007
Offline Brands
Recalled
Table 47: TOM recall for brands
TOM Brand Working Women Housewives Women Student All Women All Internet Users
Nokia 6% 2% 8% 6% 7%
% Change 0.2% -2.1% 2% 0.4% 0.9%
Sony 6% 10% 4% 5% 8%
% Change 2% -0.6% 2% 2% 3%
LG 5% 7% 4% 5% 4%
% Change -1.4% -2.0% -0.9% -1.0% -0.1%
Tata 5% 4% 3% 4% 5%
% Change -2.8% 0.2% -1.5% -2.4% -2.0%
Lakme 3% 3% 4% 4% 0.7%
% Change 1% 0.5% 2% 0.9% 0.0%
HLL 4% 3% 3% 3% 3%
% Change 2% 0.9% 2% 1% 1%
Samsung 3% 6% 3% 3% 2%
% Change -0.7% 3% 0.8% -0.3% 0.0%
Godrej 3% 3% 1% 3% 2%
% Change 0.3% 0.4% 0.7% 0.7% 0.4%
Colgate 3% 5% 0.6% 2% 3%
% Change 1% 2% -0.2% 0.9% 1%
Nike 2% 1% 4% 2% 3%
% Change -1.5% -3.2% -1.4% -1.1% -0.4%
Base: 4,462(CY), 3,968(PY)
107
Segment Wise Detailed
Tables
108
Table 1: Gender breakup
Gender Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
Male 0.0% 0.0% 0.0% 0.0% 82%
Female 100% 100% 100% 100% 18%
Table 2: Age group distribution
Age Group Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
13-18 yrs 1% 0.0% 39% 11% 11%
19-24 yrs 30% 9% 57% 36% 31%
25-35 yrs 47% 60% 4% 37% 36%
36-45 yrs 14% 22% 0.1% 11% 13%
46-55 yrs 6% 9% 0.0% 5% 6%
Above 55 yrs 0.9% 1% 0.0% 0.8% 2%
109
Table 3: City class - by population size
City Class Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
Up to 1 Lakh 8% 10% 12% 10% 12%
1-5 Lakhs 14% 11% 14% 13% 15%
5-10 Lakhs 23% 24% 31% 26% 29%
Above 10 Lakhs 56% 55% 43% 51% 45%
Table 4: City class - by market size
City Class Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
Metro 48% 49% 34% 44% 37%
Urban uptowns 14% 12% 15% 14% 14%
Emerging Towns 14% 12% 17% 15% 16%
Others 24% 27% 33% 27% 33%
110
Table 5: City wise distribution
Sample Base 2,435 499 1,264 4,596 25,060
Delhi 17% 14% 13% 15% 12%
Mumbai 16% 13% 8% 13% 10%
Bangalore 10% 9% 5% 8% 6%
Hyderabad 6% 8% 4% 6% 5%
Chennai 5% 7% 4% 5% 4%
Kolkata 3% 2% 3% 3% 3%
Pune 4% 3% 1% 3% 3%
Lucknow 1% 1% 2% 2% 1%
Ahmadabad 1% 2% 1% 1% 2%
Coimbatore 1% 2% 2% 1% 0.9%
Jaipur 0.8% 1% 0.9% 0.9% 0.8%
Visakhapatanam 0.7% 0.8% 0.9% 0.8% 0.9%
Chandigarh 0.6% 1% 0.9% 0.8% 0.8%
Nagpur 0.7% 0.0% 0.9% 0.7% 0.8%
Vadodara 0.8% 1% 0.2% 0.7% 0.7%
Faridabad 0.9% 0.6% 0.4% 0.7% 0.6%
Thiruvanathapuram 0.7% 0.4% 0.6% 0.6% 0.6%
Kochi 0.8% 0.4% 0.4% 0.6% 0.5%
Indore 0.3% 0.6% 0.7% 0.5% 0.7%
Bhopal 0.5% 0.2% 0.6% 0.5% 0.6%
kanpur 0.5% 0.2% 0.6% 0.5% 0.5%
Vijayavada 0.3% 1% 0.6% 0.5% 0.5%
Madurai 0.3% 0.4% 0.8% 0.5% 0.4%
Ludhiana 0.5% 0.2% 0.4% 0.4% 0.6%
Patna 0.2% 0.2% 0.8% 0.4% 0.6%
Allahabad 0.2% 0.0% 0.8% 0.4% 0.4%
Nashik 0.5% 0.4% 0.5% 0.4% 0.4%
Mysore 0.4% 1% 0.3% 0.4% 0.4%
Goa 0.4% 0.4% 0.2% 0.4% 0.3%
Meerut 0.2% 0.4% 0.9% 0.4% 0.3%
Tiruchirapalli 0.3% 0.0% 0.6% 0.4% 0.3%
Surat 0.2% 0.4% 0.4% 0.3% 0.7%
Bhubaneswar 0.2% 0.0% 0.6% 0.3% 0.5%
Agra 0.2% 0.8% 0.2% 0.3% 0.3%
Amritsar 0.1% 0.4% 0.5% 0.3% 0.3%
Dehradun 0.3% 0.2% 0.6% 0.3% 0.3%
Cuttack 0.2% 0.2% 0.4% 0.2% 0.4%
Guwahati 0.1% 0.0% 0.2% 0.2% 0.3%
Rajkot 0.2% 0.0% 0.3% 0.2% 0.3%
Ranchi 0.3% 0.0% 0.2% 0.2% 0.3%
Jabalpur 0.1% 0.0% 0.3% 0.2% 0.2%
Jodhpur 0.2% 0.0% 0.2% 0.2% 0.2%
Mangalore 0.2% 0.2% 0.0% 0.2% 0.2%
Varanasi 0.0% 0.6% 0.2% 0.2% 0.2%
Aurangabad 0.1% 0.0% 0.0% 0.1% 0.3%
Raipur 0.0% 0.4% 0.1% 0.1% 0.2%
111
Assansol 0.1% 0.2% 0.2% 0.1% 0.1%
Solapur 0.0% 0.2% 0.2% 0.1% 0.1%
Dhanbad 0.0% 0.0% 0.1% 0.0% 0.1%
Others from North India 5% 6% 10% 7% 9%
Others from South India 11% 10% 17% 13% 14%
Others from East India 3% 2% 7% 4% 6%
Others from West India 5% 6% 5% 5% 7%
Table 6: Region-wise break-ups
Region Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
North 21% 21% 27% 23% 22%
East 7% 6% 13% 9% 12%
South 44% 47% 40% 43% 40%
West 28% 26% 20% 26% 26%
112
Table 7: Preferred language of reading
Sample Base 2,435 499 1,264 4,596 25,060
English 51% 51% 36% 46% 41%
Hindi 13% 17% 22% 16% 19%
Tamil 8% 5% 9% 7% 6%
Telugu 5% 8% 7% 6% 6%
Malayalam 5% 5% 6% 5% 4%
Marathi 5% 4% 3% 5% 5%
Kannada 4% 4% 2% 4% 4%
Bengali 2% 1% 3% 2% 3%
Gujarati 2% 0.8% 2% 2% 4%
Oriya 1% 0.8% 4% 2% 3%
Punjabi 0.9% 0.5% 2% 1% 1%
Urdu 0.6% 1% 1% 0.7% 1%
Awadhi 0.6% 0.0% 0.7% 0.6% 1%
Tulu 0.6% 0.4% 0.1% 0.6% 0.1%
Konkani 0.3% 0.4% 0.3% 0.4% 0.5%
Assamese 0.3% 0.0% 0.4% 0.3% 0.5%
Sindhi 0.2% 0.0% 0.5% 0.3% 0.2%
Marwari 0.1% 0.0% 0.4% 0.2% 0.4%
Kashmiri 0.2% 0.5% 0.1% 0.2% 0.1%
Bhojpuri 0.0% 0.0% 0.3% 0.1% 0.2%
Haryanvi 0.1% 0.0% 0.1% 0.1% 0.1%
Maithili 0.1% 0.1% 0.0% 0.1% 0.1%
Dogri 0.1% 0.0% 0.0% 0.1% 0.0%
Kanauji 0.0% 0.0% 0.0% 0.1% 0.0%
Chhattisgarhi 0.0% 0.0% 0.0% 0.0% 0.1%
Sanskrit 0.1% 0.0% 0.0% 0.0% 0.1%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0%
Kurchi 0.0% 0.0% 0.0% 0.0% 0.0%
Manipuri 0.0% 0.0% 0.0% 0.0% 0.0%
Magahi 0.0% 0.0% 0.1% 0.0% 0.0%
Nepali 0.0% 0.0% 0.0% 0.0% 0.0%
Santhali 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.4% 0.0% 0.3% 0.3% 0.3%
113
Table 8: Socio economic classification
SEC Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
SEC A 31% 31% 15% 27% 24%
SEC B 34% 42% 32% 34% 32%
SEC C 26% 13% 20% 23% 23%
SEC D 6% 10% 20% 11% 14%
SEC E 3% 4% 14% 6% 7%
Table 9: Highest educational qualification
Education Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
Up to SSC/HSC 6% 8% 29% 12% 13%
College but not Graduate 12% 11% 33% 17% 23%
Graduate & above - general stream 58% 64% 19% 49% 39%
Graduate & above - professional stream 25% 17% 19% 22% 25%
Table 10: Occupational break up
Occupation Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
Unemployed 0.0% 100% 100% 47% 38%
Employed 100% 0.0% 0.0% 53% 62%
114
Table 11: Function / field of occupation
Functions Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,375 0 0 2,375 15,219
Marketing/Sales 11% 0.0% 0.0% 11% 16%
Advertising/PR/Media 3% 0.0% 0.0% 3% 3%
Finance 8% 0.0% 0.0% 8% 10%
HR 5% 0.0% 0.0% 5% 3%
IT/Software 14% 0.0% 0.0% 14% 18%
Manufacturing 5% 0.0% 0.0% 5% 11%
Administration 18% 0.0% 0.0% 18% 11%
Academics 9% 0.0% 0.0% 9% 4%
Consultancy 5% 0.0% 0.0% 5% 6%
Others 22% 0.0% 0.0% 22% 19%
Table 12: Head of the household
Head Of The HH Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
Head of the household 39% 9% 6% 25% 47%
Not head of the household 61% 91% 94% 75% 53%
Table 13: Monthly family income
Income Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,250 368 777 3,704 21,343
Up to 5K 14% 11% 19% 15% 13%
5-10K 27% 21% 23% 26% 25%
10-20K 24% 23% 22% 23% 25%
20-30K 13% 16% 14% 14% 14%
30-50K 10% 14% 9% 10% 10%
50-75K 4% 5% 4% 4% 4%
75-100K 3% 4% 3% 3% 3%
Above 100K 5% 6% 7% 5% 6%
115
Table 14: Most expensive vehicle owned by the household
Vehicle Owned Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
Bi-Cycle 4% 3% 9% 5% 7%
Motor-Cycle/Scooter 37% 36% 34% 36% 44%
Small Car (Up to Rs.4 lakhs) 17% 27% 19% 18% 18%
Mid-Size Car (Rs.4 to 8 lakhs) 9% 13% 12% 10% 8%
Premium/Luxury Car (Above Rs.8 lakhs) 2% 3% 4% 3% 2%
Others 1% 2% 2% 2% 1%
Don't own a vehicle 31% 16% 20% 26% 19%
Table 15: Ownership of credit cards (individually)
Credit Card Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
Single Card 21% 20% 7% 17% 18%
Multiple Cards 16% 11% 9% 13% 16%
No Credit Card 63% 69% 84% 71% 67%
116
Table 16: Household asset ownership
Asset Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
Color TV 93% 96% 92% 93% 92%
Mobile Phone 89% 90% 90% 90% 90%
Fridge 79% 93% 83% 82% 75%
Bank Account 83% 80% 74% 79% 82%
Cable TV connection/DTH 71% 80% 74% 73% 72%
Computer/Laptop 59% 88% 77% 68% 67%
Camera 62% 72% 73% 67% 64%
Landline Phone 59% 68% 72% 65% 62%
Home 53% 58% 72% 60% 58%
Life Insurance 59% 61% 55% 59% 61%
Music System/DVD/MP3 52% 58% 58% 54% 55%
Debit Card 54% 49% 32% 46% 52%
Credit Card 38% 45% 32% 36% 35%
Fixed Deposits 32% 38% 41% 36% 34%
Microwave 27% 38% 28% 29% 24%
Mutual Funds 21% 27% 19% 21% 22%
Video Camera 17% 27% 23% 20% 20%
Share of Companies 15% 21% 18% 17% 20%
Demat Account 17% 23% 13% 16% 21%
IPod 9% 9% 10% 9% 10%
Chit Fund Deposits 6% 7% 12% 8% 7%
Table 17: Current loan liabilities
Loan Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
Home Loan 42% 43% 43% 43% 45%
Personal Loan 22% 19% 18% 20% 20%
Car Loan 13% 20% 12% 13% 12%
Two - wheeler Loan 11% 10% 7% 10% 13%
Education Loan 7% 5% 15% 9% 9%
Business Loan 3% 3% 5% 4% 4%
Consumer Durables 3% 2% 1% 2% 3%
Other 0.0% 0.0% 0.1% 0.0% 0.1%
None of Above 11% 11% 11% 12% 9%
117
Table 18: Years of experience in using internet
Experience Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
Less Than 6 Months 8% 17% 20% 13% 10%
6 Months-1 year 11% 18% 18% 13% 10%
1-2 years 16% 17% 21% 17% 16%
2-5 years 25% 17% 23% 23% 26%
5-6 years 15% 8% 7% 11% 12%
6 years and above 27% 23% 12% 22% 25%
Table 19: Place of accessing internet
Place Of Access Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
Place of work (office / school / college) 92% 34% 60% 75% 78%
Home 48% 86% 73% 61% 59%
Cyber cafe 39% 22% 45% 39% 47%
In transit (while traveling) 4% 5% 3% 4% 6%
Table 20: Type of internet connection at home
Connection Type Working Women Housewives Women Student All Women All Internet Users
Sample Base 1,203 429 944 2,835 14,856
Regular Dial Up 15% 8% 13% 13% 16%
24 Hrs Broadband 32% 35% 28% 31% 31%
Broadband Dial Up 28% 33% 31% 30% 28%
Cable 12% 10% 9% 10% 9%
Mobile Connection 3% 2% 4% 3% 6%
Wi Fi Connection 1% 2% 1% 2% 2%
Lease/Dedicated line 0.6% 0.2% 0.1% 0.3% 0.5%
Others 1% 2% 2% 2% 2%
Don't Know 7% 7% 12% 9% 7%
118
Table 21: Type of internet connection at office
Connection Type Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,242 176 756 3,437 19,740
24 Hrs Broadband 32% 23% 21% 29% 31%
Broadband Dial Up 27% 22% 22% 25% 25%
Regular Dial Up 7% 9% 7% 7% 7%
Cable 5% 8% 4% 5% 6%
Lease/Dedicated line 5% 3% 0.8% 4% 6%
Wi Fi Connection 2% 4% 5% 2% 3%
Mobile Connection 0.6% 2% 0.7% 0.7% 2%
Others 2% 3% 3% 3% 2%
Don't Know 20% 27% 37% 25% 19%
Table 22: Service provider subscribed to at home
Service Provider Working Women Housewives Women Student All Women All Internet Users
Sample Base 1,203 429 944 2,835 14,856
BSNL/Sancharnet 28% 31% 39% 33% 35%
Airtel/Bharti 17% 21% 13% 16% 17%
VSNL / Tata 12% 9% 6% 10% 10%
Local Cable Operator 8% 12% 9% 9% 8%
Sify 7% 6% 8% 7% 6%
MTNL 9% 7% 6% 7% 5%
Reliance 7% 6% 4% 5% 6%
Spectranet 0.2% 0.1% 0.2% 0.2% 0.1%
Others 7% 6% 7% 7% 7%
Don't Know 5% 3% 8% 5% 5%
119
Table 23: Service provider subscribed to at office
Service Provider Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,242 176 756 3,437 19,740
BSNL/Sancharnet 23% 27% 28% 24% 28%
Airtel/Bharti 19% 13% 6% 15% 15%
VSNL / Tata 14% 9% 7% 11% 11%
Sify 4% 6% 8% 5% 5%
MTNL 6% 6% 3% 5% 5%
Reliance 4% 5% 4% 4% 6%
Local Cable Operator 4% 6% 4% 4% 4%
Spectranet 0.2% 0.0% 0.1% 0.2% 0.3%
Others 7% 6% 6% 7% 8%
Don't Know 20% 24% 35% 24% 19%
Table 24: Frequency of accessing internet from home
Frequency Working Women Housewives Women Student All Women All Internet Users
Sample Base 1,152 422 917 2,741 14,231
Over 5 times a Day 25% 24% 18% 23% 24%
2-5 times a Day 25% 28% 27% 27% 27%
Once Daily 33% 37% 36% 34% 33%
Once In 2-3 Days 8% 7% 11% 9% 10%
Once a Week 6% 4% 5% 5% 5%
1-3 times a Month 1% 0.2% 3% 2% 1%
Once in More than a Month 2% 0.4% 0.4% 1% 0.9%
Table 25: Frequency of accessing internet from office
Frequency Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,100 133 592 3,038 17,617
Over 5 times a Day 45% 42% 16% 39% 38%
2-5 times a Day 25% 26% 17% 23% 25%
Once Daily 20% 22% 36% 24% 24%
Once In 2-3 Days 5% 1% 14% 6% 7%
Once a Week 3% 5% 12% 5% 4%
1-3 times a Month 0.8% 0.0% 3% 1% 1%
Once in More than a Month 1% 3% 2% 1% 1%
120
Table 26: Time of the day accessing internet from home
Time Slot Working Women Housewives Women Student All Women All Internet Users
Sample Base 1,132 416 872 2,663 13,905
Before 9.00 AM 5% 1% 3% 4% 5%
9.00 AM-12.00 Noon 7% 16% 9% 9% 8%
12.00 Noon - 3.00 PM 5% 19% 8% 10% 6%
3.00 PM-6.00 PM 5% 17% 11% 10% 6%
6.00 PM - 9.00 PM 21% 12% 25% 20% 18%
9.00 PM - 12.00 Midnight 38% 12% 23% 27% 35%
After 12.00 Midnight 3% 3% 2% 3% 3%
Throughout the Day 16% 20% 19% 19% 18%
Table 27: Time of the day accessing internet from office
Time Slot Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,107 143 588 3,056 17,680
Before 9.00 AM 3% 5% 2% 3% 2%
9.00 AM-12.00 Noon 22% 18% 23% 22% 22%
12.00 Noon - 3.00 PM 22% 21% 30% 23% 21%
3.00 PM-6.00 PM 11% 12% 16% 12% 13%
6.00 PM - 9.00 PM 4% 6% 8% 5% 8%
9.00 PM - 12.00 Midnight 3% 3% 3% 3% 4%
After 12.00 Midnight 0.9% 2% 2% 1% 2%
Throughout the Day 35% 34% 17% 31% 29%
Table 28: Duration of internet usage from home
Time Spent Working Women Housewives Women Student All Women All Internet Users
Sample Base 1,113 409 895 2,662 14,015
Less than 30 Minutes 20% 14% 15% 17% 15%
30 to 60 Minutes 26% 25% 30% 28% 28%
1-2 Hours 34% 38% 34% 34% 35%
2-5 Hours 15% 17% 18% 17% 17%
5-8 Hours 2% 4% 2% 3% 3%
More than 8 Hours 2% 2% 1% 2% 3%
121
Table 29: Duration of internet usage from office
Sample Base 2,048 118 555 2,928 17,100
30 to 60 Minutes 24% 20% 30% 25% 25%
1-2 Hours 23% 26% 25% 24% 26%
2-5 Hours 16% 14% 12% 15% 15%
5-8 Hours 9% 10% 3% 8% 7%
More than 8 Hours 7% 11% 5% 7% 7%
Table 30: Duration of internet usage during weekdays
Sample Base 2,010 481 1,174 4,014 21,956
30 to 60 Minutes 19% 18% 21% 19% 20%
1-2 Hours 31% 38% 37% 34% 34%
2-5 Hours 25% 25% 24% 24% 24%
5-8 Hours 8% 7% 5% 7% 7%
Table 31: Duration of internet usage during weekends
Sample Base 1,908 323 865 3,365 19,522
30 to 60 Minutes 19% 19% 19% 19% 17%
1-2 Hours 30% 32% 33% 31% 31%
2-5 Hours 22% 18% 21% 21% 24%
5-8 Hours 7% 10% 9% 8% 9%
122
Table 32: Duration of PC usage from home
Sample Base 1,254 393 937 2,842 15,214
30 to 60 Minutes 19% 25% 22% 20% 20%
1-2 Hours 38% 36% 39% 38% 37%
2-5 Hours 18% 18% 22% 20% 22%
5-8 Hours 8% 6% 5% 6% 7%
Table 33: Duration of PC usage from office
Sample Base 2,171 133 584 3,112 18,200
30 to 60 Minutes 4% 9% 15% 7% 9%
1-2 Hours 11% 13% 28% 15% 17%
2-5 Hours 17% 24% 20% 18% 22%
5-8 Hours 38% 25% 15% 32% 26%
More than 8 Hours 27% 24% 10% 23% 21%
Table 34: Time spent by internet users on watching TV
Sample Base 2,112 473 1,142 4,074 21,962
30 to 60 Minutes 28% 22% 25% 26% 28%
1-2 Hours 46% 44% 38% 43% 43%
2-5 Hours 10% 18% 18% 14% 11%
5-8 Hours 0.8% 3% 3% 2% 1%
More than 8 Hours 0.2% 1% 2% 0.9% 0.5%
123
Table 35: Time spent by internet users on reading newspaper
Sample Base 2,119 477 1,190 4,145 22,501
30 to 60 Minutes 41% 47% 38% 41% 41%
1-2 Hours 13% 13% 11% 13% 12%
2-5 Hours 0.6% 1% 1% 0.9% 1%
5-8 Hours 0.0% 0.2% 0.0% 0.1% 0.2%
More than 8 Hours 0.0% 0.6% 0.2% 0.1% 0.2%
Table 36: Time spent by internet users on listening to radio
Sample Base 1,567 312 880 3,019 14,785
30 to 60 Minutes 26% 30% 24% 26% 26%
1-2 Hours 23% 24% 24% 23% 19%
2-5 Hours 7% 8% 11% 8% 6%
5-8 Hours 2% 4% 3% 3% 2%
Table 37: Professional activities
Sample Base 1,453 323 787 2,809 14,253
Emailing - work related 88% 67% 68% 79% 83%
Job Search 82% 64% 61% 74% 73%
Instant messaging 58% 50% 66% 59% 62%
Look for Seminar/workshops 25% 15% 27% 24% 24%
Check business/Financial news 27% 21% 12% 21% 30%
Business/prof. networking 29% 12% 13% 21% 26%
Check business travel info. 22% 15% 8% 16% 19%
None of the Above 1% 8% 9% 4% 3%
124
Table 38: Personal activities
Sample Base 1,453 323 787 2,809 14,253
Emailing - personal 93% 89% 86% 90% 89%
Chatting 52% 59% 71% 58% 59%
Check news 57% 52% 50% 54% 61%
Astrology 53% 44% 52% 51% 46%
Matrimonial search 49% 32% 32% 42% 48%
Search for product information 42% 46% 32% 40% 45%
Share pictures 34% 43% 48% 39% 40%
Social networking/communities 39% 23% 45% 38% 44%
Check Sports 40% 25% 37% 36% 57%
Check cinema content 23% 30% 33% 27% 28%
Check personal travel info. 31% 34% 15% 27% 26%
None of the above 0.9% 2% 0.5% 0.9% 0.7%
Table 39: Downloading activities
Sample Base 1,453 323 787 2,809 14,253
Music 53% 45% 67% 55% 60%
Educational / Learning material 47% 36% 55% 47% 48%
Online games 45% 44% 50% 46% 54%
Mobile contents (ring tones/games) 42% 28% 42% 40% 50%
Movies 20% 26% 31% 24% 29%
Adult content 5% 5% 3% 4% 18%
None of the above 15% 19% 6% 13% 13%
125
Table 40: E-commerce related activities
Sample Base 1,439 319 769 2,769 14,043
E-greetings 71% 70% 66% 69% 58%
Book train tickets 31% 30% 18% 26% 29%
Book air tickets 30% 29% 13% 24% 23%
Net banking 32% 25% 7% 23% 31%
Buy non-travel products 22% 20% 10% 18% 25%
Online bill payment 22% 21% 9% 17% 23%
Net telephony 9% 15% 8% 9% 13%
Online stock trading 10% 12% 5% 8% 13%
Book hotels 9% 8% 6% 8% 8%
None of these 10% 9% 20% 13% 13%
Table 41: Online shopping
Online Shopping Working Women Housewives Women Student All Women All Internet Users
Sample Base 1,453 323 787 2,809 14,253
Searched only 30% 28% 44% 34% 33%
Both searched and bought 46% 40% 25% 38% 43%
Neither searched nor bought 25% 33% 30% 28% 24%
Table 42: Response to online marketing stimulus
Response Working Women Housewives Women Student All Women All Internet Users
Sample Base 1,081 224 513 1,983 10,888
Clicked a banner ad 44% 50% 48% 45% 47%
Participated in an online contest 36% 41% 37% 38% 43%
Clicked a sponsored search ad 27% 34% 31% 29% 37%
Bid/Bought in an Online auction 19% 19% 14% 18% 23%
Bought in a special promotion / deal 16% 18% 13% 16% 21%
Clicked a product/service e-mailer 9% 14% 7% 9% 14%
None of the above 30% 32% 30% 31% 27%
126
Table 43: Blogging activities
Sample Base 1,453 323 787 2,809 14,253
Check / read blogs at least once a week 18% 17% 14% 16% 23%
Comment on blog post at least once a week 6% 8% 5% 6% 9%
Have a blog site of my own 5% 4% 4% 4% 7%
Check / read blogs less than once a week 3% 3% 4% 3% 4%
Comment on blog post less than once a week 2% 1% 2% 2% 3%
None of the above 77% 79% 81% 79% 70%
Table 44: Member of an online community
Membership Working Women Housewives Women Student All Women All Internet Users
Sample Base 1,453 323 787 2,809 14,253
Not a member of any online community 68% 74% 57% 65% 59%
Member of an online community 32% 26% 43% 35% 41%
127
Table 45: Membership by type of online community
Membership Working Women Housewives Women Student All Women All Internet Users
Sample Base 1,453 323 787 2,809 14,253
Not a member of any online community 68% 74% 57% 65% 59%
Alumni & Schools 7% 6% 9% 8% 7%
Computers & Internet 4% 4% 3% 3% 5%
Schools & Education 1% 2% 6% 3% 3%
Romance & Relationships 1% 2% 5% 3% 5%
Music 1% 2% 4% 2% 3%
Business / Professional community 3% 0.6% 2% 2% 3%
Individuals 2% 0.6% 3% 2% 2%
Games 2% 1% 2% 2% 2%
Arts & Entertainment 1% 1% 2% 1% 2%
Fashion & Beauty 1% 0.5% 2% 1% 0.4%
Company 2% 0.1% 0.3% 1% 1%
Health, Wellness & Fitness 0.9% 1% 0.9% 1% 0.7%
Family & Home 0.8% 1% 0.2% 1% 0.5%
Cultures & Community 0.3% 0.2% 1% 0.9% 2%
Religion & Beliefs 1% 2% 0.6% 0.9% 0.8%
Travel 1% 0.3% 0.2% 0.7% 0.9%
Hobbies & Crafts 0.6% 0.3% 0.5% 0.5% 0.4%
Science & History 0.4% 0.0% 0.1% 0.4% 0.8%
Pets & Animals 0.5% 0.0% 0.5% 0.4% 0.2%
Food, Drink & Wine 0.3% 0.1% 0.2% 0.2% 0.1%
Countries & Regional 0.0% 0.0% 0.2% 0.1% 0.4%
Cities & Neighborhoods 0.2% 0.0% 0.2% 0.1% 0.2%
Government & Politics 0.1% 0.2% 0.1% 0.1% 0.2%
Automotive 0.1% 0.0% 0.0% 0.0% 0.5%
Recreation & Sports 0.1% 0.0% 0.0% 0.0% 0.3%
Gay, Lesbian & Bi 0.0% 0.0% 0.0% 0.0% 0.2%
Table 46: Usage of other language websites
Sample Base 1,453 323 787 2,809 14,253
Use other language websites 10% 8% 8% 9% 12%
Use only English websites 90% 92% 92% 91% 88%
128
Table 47: Online activities desired in other languages
Sample Base 1,453 323 787 2,809 14,253
Email 54% 51% 55% 55% 61%
Chatting 33% 33% 47% 37% 46%
Entertainment 32% 36% 47% 37% 45%
Online learning / education 27% 32% 37% 30% 31%
Search information 26% 28% 32% 29% 33%
Astrology 27% 30% 32% 29% 23%
Online news 24% 24% 27% 25% 31%
Online shopping 17% 18% 12% 15% 18%
Travel related information 16% 20% 10% 15% 16%
Matrimony 12% 11% 10% 11% 13%
Blog 7% 10% 6% 7% 12%
Not Interested 27% 29% 23% 26% 21%
Table 48: Problems faced while surfing the internet
Problems Faced Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 14,252
Slow website opening 65% 60% 73% 66% 62%
Virus / spyware 48% 44% 45% 47% 49%
Spam / junk mails 50% 48% 35% 45% 49%
Unsolicited ads/pop-ups 42% 40% 39% 40% 45%
Difficult to connect 38% 37% 48% 40% 35%
Lack of response to queries 24% 25% 27% 26% 27%
Never faced any problem 8% 12% 10% 9% 8%
Cumbersome navigation 9% 9% 6% 8% 12%
Lack of local language content 7% 7% 5% 7% 9%
Others 0.8% 2% 2% 1% 2%
129
Table 49: Top of mind unaided recall - all websites
Sample Base 2,390 488 1,234 4,505 24,433
Yahoo 34% 35% 36% 35% 30%
Google 28% 27% 25% 26% 27%
Rediff 13% 13% 5% 10% 12%
Orkut 1% 2% 7% 4% 5%
Gmail 4% 2% 4% 3% 3%
Hotmail 2% 1% 1% 2% 2%
Contest2win 1% 0.4% 1% 1% 0.6%
Indiatimes 1% 1% 0.4% 0.7% 1%
Naukri 0.5% 1% 0.3% 0.5% 0.5%
Monster 0.8% 0.5% 0.1% 0.5% 0.3%
Wikipedia 0.2% 0.0% 1% 0.4% 0.3%
India 0.4% 1% 0.3% 0.4% 0.3%
You tube 0.2% 0.0% 1% 0.4% 0.2%
MSN 0.2% 0.0% 0.6% 0.3% 0.5%
Sify 0.5% 0.0% 0.0% 0.3% 0.5%
Moneycontrol 0.3% 0.8% 0.0% 0.3% 0.4%
Microsoft 0.1% 0.0% 0.3% 0.2% 0.4%
Nokia 0.1% 0.2% 0.1% 0.2% 0.3%
Santabanta 0.0% 0.1% 0.8% 0.2% 0.3%
Freshersworld 0.1% 0.0% 0.4% 0.2% 0.2%
NDTV 0.2% 0.1% 0.3% 0.2% 0.2%
Manoramaonline 0.3% 0.2% 0.1% 0.2% 0.1%
Timesjob 0.4% 0.0% 0.1% 0.2% 0.1%
Zapak 0.1% 0.0% 0.6% 0.2% 0.1%
123Greetings 0.2% 0.4% 0.1% 0.2% 0.0%
Ebay 0.1% 0.4% 0.1% 0.1% 0.3%
WWE 0.0% 0.0% 0.2% 0.1% 0.3%
ICICIbank 0.2% 0.0% 0.0% 0.1% 0.2%
Funmaza 0.0% 0.0% 0.2% 0.1% 0.2%
India games 0.1% 0.0% 0.0% 0.1% 0.2%
BBC 0.0% 0.4% 0.0% 0.1% 0.1%
Hpindia 0.2% 0.0% 0.0% 0.1% 0.1%
NSEindia 0.2% 0.0% 0.0% 0.1% 0.1%
Raaga 0.0% 0.2% 0.3% 0.1% 0.1%
Timesofindia 0.2% 0.0% 0.0% 0.1% 0.1%
Ebizel 0.0% 0.0% 0.2% 0.1% 0.1%
Makemytrip 0.3% 0.0% 0.0% 0.1% 0.1%
Yatra 0.1% 0.4% 0.0% 0.1% 0.1%
Mail2 web 0.1% 0.0% 0.0% 0.1% 0.0%
Espnstar 0.0% 0.0% 0.0% 0.0% 0.2%
Howstuffworks 0.0% 0.0% 0.2% 0.0% 0.2%
IRCTC 0.0% 0.0% 0.0% 0.0% 0.2%
Reliance 0.0% 0.0% 0.0% 0.0% 0.2%
BSNL 0.0% 0.0% 0.0% 0.0% 0.1%
CBSE 0.0% 0.0% 0.1% 0.0% 0.1%
Cricinfo 0.0% 0.0% 0.0% 0.0% 0.1%
130
Download 0.0% 0.0% 0.0% 0.0% 0.1%
Hi5 0.0% 0.1% 0.0% 0.0% 0.1%
ICICIDirect 0.0% 0.0% 0.0% 0.0% 0.1%
Indiafm 0.0% 0.0% 0.0% 0.0% 0.1%
Sharekhan 0.0% 0.0% 0.0% 0.0% 0.1%
Sony 0.0% 0.0% 0.0% 0.0% 0.1%
Amazon 0.0% 0.0% 0.0% 0.0% 0.0%
Bharatmatrimony 0.0% 0.0% 0.0% 0.0% 0.0%
Economictimes 0.0% 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.0% 0.0% 0.0% 0.0%
Indiabulls 0.0% 0.0% 0.0% 0.0% 0.0%
Indiainfoline 0.0% 0.0% 0.0% 0.0% 0.0%
Indiamart 0.0% 0.0% 0.0% 0.0% 0.0%
Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0%
Indianrailways 0.0% 0.0% 0.0% 0.0% 0.0%
Indya 0.0% 0.0% 0.0% 0.0% 0.0%
Samachar 0.1% 0.0% 0.0% 0.0% 0.0%
Shaadi 0.1% 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0%
Rcm business 0.0% 0.0% 0.0% 0.0% 0.0%
Airtel 0.0% 0.0% 0.0% 0.0% 0.0%
Others 10% 12% 14% 11% 12%
131
Table 50: Most used website - all websites
Sample Base 1,439 317 775 2,774 14,075
Yahoo 30% 33% 36% 33% 27%
Google 32% 27% 27% 30% 29%
Rediff 14% 13% 4% 10% 11%
Orkut 1% 2% 16% 6% 8%
Gmail 5% 4% 1% 3% 4%
Hotmail 2% 2% 0.8% 2% 2%
Indiatimes 1% 0.9% 0.1% 0.7% 0.9%
Naukri 0.9% 1% 0.3% 0.7% 0.5%
Wikipedia 0.2% 0.0% 2% 0.6% 0.6%
Ebay 0.2% 0.7% 0.7% 0.4% 0.4%
MSN 0.7% 0.0% 0.2% 0.4% 0.4%
Icicidirect 0.6% 0.6% 0.0% 0.4% 0.3%
Contest2win 0.6% 1% 0.1% 0.4% 0.3%
Monster 0.3% 0.0% 0.2% 0.3% 0.2%
Nseindia 0.5% 0.1% 0.0% 0.3% 0.2%
Moneycontrol 0.4% 0.0% 0.0% 0.2% 0.5%
Sify 0.2% 1% 0.0% 0.2% 0.5%
Download 0.2% 0.0% 0.3% 0.2% 0.2%
Raaga 0.1% 0.1% 0.4% 0.2% 0.2%
Youtube 0.3% 0.0% 0.2% 0.2% 0.2%
Santabanta 0.0% 0.0% 0.4% 0.1% 0.3%
Icicibank 0.1% 0.1% 0.0% 0.0% 0.3%
WWE 0.0% 0.0% 0.0% 0.0% 0.2%
Bseindia 0.0% 0.0% 0.0% 0.0% 0.2%
Espnstar 0.0% 0.0% 0.0% 0.0% 0.1%
Sharekhan 0.0% 0.0% 0.0% 0.0% 0.1%
Timesjob 0.1% 0.0% 0.0% 0.0% 0.1%
Others 9% 13% 10% 10% 13%
132
Table 51: Preferred website for emailing
Sample Base 2,435 499 1,264 4,596 25,060
Yahoo 49% 57% 71% 58% 53%
Rediff 21% 19% 11% 17% 18%
Gmail 19% 12% 13% 15% 20%
Hotmail 7% 6% 4% 6% 6%
Indiatimes 2% 0.5% 0.5% 1% 0.9%
Sify 0.9% 2% 0.4% 0.9% 1%
Sancharnet/BSNL 0.8% 1% 0.6% 0.7% 0.7%
VSNL 0.6% 1% 0.0% 0.5% 0.5%
Lycos 0.0% 2% 0.0% 0.2% 0.2%
AOL 0.0% 0.2% 0.0% 0.0% 0.1%
Table 52: Multiple user shares of email websites
Sample Base 2,435 499 1,264 4,596 25,060
Yahoo 86% 89% 93% 89% 89%
Gmail 55% 37% 54% 52% 59%
Rediff 56% 45% 44% 50% 57%
Hotmail 34% 32% 25% 32% 36%
Indiatimes 15% 11% 8% 12% 17%
Sify 10% 8% 8% 9% 13%
Sancharnet/BSNL 5% 4% 6% 6% 7%
VSNL 5% 4% 2% 4% 4%
AOL 2% 1% 2% 2% 3%
Lycos 0.7% 3% 0.1% 0.8% 2%
Others 4% 2% 5% 4% 4%
133
Table 53: No. of email accounts
No. Of Email A/C Working Women Housewives Women Student All Women All Internet Users
Sample Base 2,435 499 1,264 4,596 25,060
One 16% 24% 20% 18% 15%
Two 32% 38% 35% 33% 28%
Three 29% 19% 26% 27% 27%
Four 14% 11% 13% 13% 17%
Five or more 8% 8% 7% 8% 14%
Average email ids 2.7 2.5 2.6 2.7 3.0
Table 54: Preferred website for job search
Sample Base 1,181 207 504 2,075 10,387
Naukri 46% 35% 27% 38% 37%
Monster 23% 26% 30% 25% 27%
Timesjobs 12% 15% 15% 13% 14%
Google 3% 6% 8% 5% 5%
Yahoo 2% 4% 3% 3% 3%
Freshersworld 2% 1% 4% 2% 2%
Rediff 2% 4% 0.8% 2% 2%
Jobs 2% 0.3% 2% 1% 1%
Indiatimes 1% 0.3% 1% 0.9% 1%
Jobsahead 1% 0.0% 0.8% 0.8% 1%
Jobsearch 0.2% 0.2% 0.4% 0.7% 0.6%
Clickjobs 0.6% 0.0% 0.5% 0.4% 0.5%
Devnetjobs 0.6% 0.0% 0.0% 0.4% 0.2%
Jobstreet 0.2% 0.0% 0.1% 0.3% 0.7%
Jobsindia 0.3% 0.0% 0.0% 0.1% 0.1%
Others 5% 7% 9% 6% 5%
134
Table 55: Preferred website for mobile content
Sample Base 588 92 325 1,087 6,912
Yahoo 15% 22% 30% 21% 14%
Google 13% 7% 12% 13% 10%
Rediff 15% 11% 9% 13% 12%
Nokia 11% 12% 5% 9% 9%
Hutch 5% 4% 2% 4% 3%
Ringtones 4% 3% 3% 4% 3%
Airtel 5% 5% 2% 3% 3%
Mobile9 3% 0.5% 2% 2% 4%
Sify 0.0% 0.0% 3% 0.9% 2%
Cooltoad 1% 0.0% 1% 0.9% 0.7%
Funmaza 0.2% 0.0% 2% 0.8% 3%
Games 0.0% 5% 1% 0.8% 0.8%
Masti4India 0.5% 0.0% 2% 0.8% 0.7%
R World 1% 0.2% 0.3% 0.7% 0.6%
Sonyericsson 0.8% 2% 0.1% 0.6% 1%
Zapak 0.9% 0.1% 0.5% 0.6% 0.4%
Mobango 0.2% 0.4% 1% 0.5% 2%
Zedge 0.6% 0.0% 0.5% 0.5% 2%
Freeringtones 0.4% 0.0% 0.8% 0.5% 0.6%
Cellebrum 0.6% 0.0% 0.8% 0.5% 0.3%
Santabanta 0.0% 0.0% 1% 0.4% 0.8%
Samsungmobile 0.8% 0.0% 0.0% 0.4% 0.4%
Idea 0.8% 0.3% 0.0% 0.4% 0.3%
Hungama 0.2% 0.0% 0.8% 0.4% 0.2%
Mobileringtones 0.1% 0.3% 0.8% 0.3% 0.7%
MSN 0.5% 0.9% 0.0% 0.3% 0.3%
Tagtag 0.0% 2% 0.0% 0.2% 0.6%
Motozone 0.3% 0.0% 0.0% 0.2% 0.6%
Getjar 0.0% 0.0% 0.5% 0.2% 0.6%
Papuyaar 0.4% 0.3% 0.0% 0.2% 0.4%
Apniisp 0.2% 0.0% 0.1% 0.2% 0.2%
Mauj 0.0% 0.8% 0.0% 0.1% 0.5%
BSNL 0.3% 0.0% 0.0% 0.1% 0.2%
Download 0.0% 0.0% 0.0% 0.0% 0.6%
Indiafm 0.0% 0.0% 0.0% 0.0% 0.2%
Raaga 0.0% 0.0% 0.0% 0.0% 0.2%
Dotsis 0.0% 0.0% 0.0% 0.0% 0.2%
Others 14% 16% 12% 13% 14%
135
Table 56: Preferred website for sports
Sample Base 549 81 271 969 7,666
Yahoo 12% 32% 26% 19% 12%
Espnstarsports 17% 12% 23% 18% 29%
Google 11% 11% 17% 13% 8%
Rediff 13% 7% 3% 9% 8%
Sports 10% 3% 5% 8% 4%
Cricinfo 5% 15% 3% 5% 14%
NDTV 5% 4% 0.7% 4% 2%
MSN 3% 0.0% 2% 3% 1%
Sify 1% 0.0% 2% 1% 2%
Tensports 0.6% 0.7% 2% 1% 2%
Cricketnext 0.6% 0.0% 0.2% 0.6% 2%
WWE 0.1% 0.0% 2% 0.6% 2%
Timesofindia 1% 0.0% 0.0% 0.6% 0.7%
Zeesports 0.3% 0.5% 1% 0.6% 0.2%
BBC Sports 0.7% 0.0% 0.4% 0.5% 0.8%
DD Sports 0.7% 0.0% 0.0% 0.4% 0.4%
Khel 0.4% 0.0% 0.0% 0.3% 0.5%
Cricbuzz 0.4% 0.5% 0.0% 0.3% 0.3%
Iccworldcup 0.0% 0.0% 0.4% 0.2% 0.5%
CNN 0.4% 0.0% 0.0% 0.2% 0.4%
Others 13% 13% 8% 11% 8%
136
Table 57: Preferred website for travel products
Sample Base 717 157 227 1,187 7,089
Makemytrip 22% 26% 10% 20% 17%
Yahoo 8% 9% 23% 13% 8%
IRCTC 11% 17% 9% 12% 15%
Yatra 12% 13% 15% 12% 16%
Google 14% 5% 13% 12% 11%
Rediff 4% 3% 3% 4% 5%
Travel 3% 2% 3% 3% 3%
Travelguru 4% 1% 2% 3% 2%
Airdeccan 3% 3% 1% 3% 2%
Cleartrip 2% 1% 3% 2% 2%
Indiatimes 2% 2% 0.7% 1% 3%
Jetairways 2% 0.9% 0.0% 1% 0.7%
Rajtravels 0.3% 0.9% 2% 0.8% 0.7%
Spicejet 0.8% 0.0% 0.6% 0.7% 0.4%
Indiatravels 0.5% 2% 0.8% 0.7% 0.3%
Tours 0.7% 0.0% 0.0% 0.6% 0.6%
Indianairlines 0.3% 0.0% 1% 0.6% 0.4%
Airindia 0.5% 0.0% 1% 0.5% 0.9%
MSN 0.6% 0.0% 0.0% 0.5% 0.6%
Travel India 0.0% 2% 0.0% 0.3% 0.8%
Incredibleindia 0.3% 0.0% 0.0% 0.2% 0.3%
Hotels 0.1% 0.5% 0.6% 0.2% 0.3%
Flykingfisher 0.2% 0.2% 0.3% 0.2% 0.2%
Sify 0.1% 0.0% 0.0% 0.1% 0.7%
Goair 0.1% 0.2% 0.0% 0.1% 0.4%
KSRTC 0.1% 0.2% 0.0% 0.1% 0.1%
Travelocity 0.0% 0.0% 0.0% 0.0% 0.2%
Thomascook 0.0% 0.0% 0.0% 0.0% 0.1%
Airsahara 0.0% 0.0% 0.0% 0.0% 0.0%
Sitatours 0.1% 0.0% 0.0% 0.0% 0.0%
Others 9% 12% 9% 9% 9%
137
Table 58: Preferred website for matrimony
Sample Base 672 109 258 1,142 6,675
Bharatmatrimony 31% 32% 25% 29% 29%
Shaadi 28% 26% 30% 28% 28%
Jeevansaathi 9% 5% 6% 7% 6%
Yahoo 3% 7% 5% 5% 5%
Google 5% 5% 8% 5% 6%
Matrimony 3% 9% 9% 5% 5%
Tamilmatrimony 3% 11% 3% 5% 3%
Rediff 5% 1% 2% 4% 3%
Simplymarry 2% 0.8% 3% 2% 3%
Indiamatrimony 3% 0.0% 3% 2% 0.9%
Telugumatrimony 2% 0.8% 0.2% 1% 1%
Matrimonial 1% 0.0% 0.8% 0.8% 2%
Oriyamatrimony 1% 0.0% 0.0% 0.6% 0.2%
Keralamatrimony 0.8% 0.0% 0.4% 0.5% 0.9%
Indiatimes 0.5% 0.0% 0.8% 0.5% 0.8%
Marathimatrimony 0.5% 0.0% 0.0% 0.3% 0.1%
Indianmatrimony 0.0% 2% 0.0% 0.2% 0.6%
MSN 0.4% 0.0% 0.0% 0.2% 0.5%
Bengalimatrimony 0.1% 0.0% 0.0% 0.1% 0.2%
Gujuratimatrimony 0.2% 0.0% 0.0% 0.1% 0.1%
Sindhimatrimony 0.1% 0.0% 0.0% 0.1% 0.0%
Sify 0.0% 0.0% 0.0% 0.0% 0.4%
Punjabmatrimony 0.0% 0.0% 0.0% 0.0% 0.3%
Matchmaker 0.0% 0.0% 0.0% 0.0% 0.2%
Hindimatrimony 0.0% 0.0% 0.0% 0.0% 0.1%
Urdumatrimony 0.0% 0.0% 0.0% 0.0% 0.1%
Agarwal2Agarwal 0.0% 0.1% 0.0% 0.0% 0.0%
Others 2% 2% 5% 3% 4%
138
Table 59: Preferred website for financial news/info
Sample Base 546 87 178 875 6,207
Yahoo 12% 30% 20% 17% 12%
Google 15% 8% 26% 17% 13%
Moneycontrol/CNBC 11% 21% 9% 12% 13%
Rediff 8% 6% 6% 7% 6%
ICICI Direct/ICICI Bank 5% 7% 2% 4% 7%
Sharekhan 4% 1% 0.2% 4% 4%
NDTV/NDTVprofit 4% 2% 2% 3% 4%
Economictimes 4% 0.0% 3% 3% 3%
Stockmarket 3% 2% 3% 3% 2%
MSN 1% 0.0% 2% 3% 1%
NSE 2% 1% 2% 2% 2%
Efinancialnews 1% 0.0% 4% 2% 0.5%
Financialnews 1% 0.0% 2% 1% 1%
Sify 1% 3% 0.0% 0.9% 2%
Business 0.5% 3% 0.5% 0.7% 1%
CNN 1% 0.0% 0.1% 0.7% 1%
Financialexpress 1% 0.8% 0.1% 0.7% 0.9%
Zeebusiness 0.6% 0.0% 2% 0.7% 0.6%
Valueresearch 0.9% 1% 0.0% 0.7% 0.4%
Timesofindia 0.9% 0.0% 0.0% 0.5% 1%
Ibnlive 0.4% 0.0% 0.9% 0.5% 0.5%
Reliancemoney 0.8% 0.0% 0.0% 0.5% 0.3%
Indiabulls 0.4% 0.0% 0.0% 0.3% 1%
Kotaksecurities 0.3% 0.8% 0.3% 0.3% 0.6%
HDFC 0.3% 0.0% 0.0% 0.2% 0.8%
Karvey 0.4% 0.0% 0.0% 0.2% 0.2%
Indiainfoline 0.2% 0.0% 0.0% 0.1% 0.5%
Equitymaster 0.2% 0.0% 0.1% 0.1% 0.4%
BBC 0.0% 0.0% 0.0% 0.0% 0.8%
Capitalmarket 0.0% 0.0% 0.0% 0.0% 0.2%
5Paisa 0.1% 0.0% 0.0% 0.0% 0.1%
Others 17% 8% 12% 14% 14%
139
Table 60: Preferred website for cinema
Sample Base 618 112 328 1,143 6,883
Yahoo 8% 25% 21% 16% 11%
Google 12% 10% 6% 10% 9%
Bollywood 6% 2% 3% 5% 5%
Rediff 5% 5% 3% 4% 5%
PVR Cinemas 6% 5% 0.9% 4% 5%
Tamilcinemas 4% 6% 1% 3% 3%
Santabanta 0.5% 2% 7% 3% 3%
Cinema 3% 2% 2% 3% 4%
Andhravilas 3% 0.0% 4% 3% 0.7%
Indiafm 3% 0.0% 3% 3% 5%
Indiaglitz 0.9% 2% 5% 3% 2%
Movies 3% 0.3% 3% 2% 3%
Indiatimes 3% 0.8% 2% 2% 3%
Idlebrain 0.7% 0.8% 4% 2% 2%
Youtube 3% 0.0% 1% 2% 1%
Thecinema 2% 2% 2% 2% 1%
Sify 2% 0.2% 0.6% 1% 2%
Adlabs 2% 0.2% 0.0% 1% 0.9%
Funcinemas 0.9% 2% 2% 1% 2%
Inox 1% 2% 0.6% 1% 1%
Cinemax 2% 1% 0.4% 1% 0.7%
Satyamcinema 1% 2% 0.4% 1% 0.9%
Teluguone 0.2% 3% 2% 1% 0.7%
Raaga 1% 0.2% 0.6% 0.8% 1%
Indiancinema 0.2% 3% 1% 0.8% 1%
MSN 0.9% 0.2% 0.7% 0.8% 0.9%
Cinesouth 0.0% 5% 1% 0.8% 0.5%
Zeecinemas 0.9% 0.0% 0.9% 0.7% 1%
Indya 0.4% 0.0% 2% 0.7% 0.8%
Yashrajfilms 1% 0.0% 0.6% 0.7% 0.3%
Filmfare 0.6% 0.6% 0.8% 0.6% 0.6%
Malayalamcinema 0.8% 0.0% 0.0% 0.4% 0.4%
Imdb 0.0% 0.0% 0.0% 0.3% 2%
Hollywood 0.5% 0.0% 0.1% 0.3% 0.5%
Starmovies 0.3% 1% 0.0% 0.3% 0.4%
Glamsham 0.0% 0.0% 0.9% 0.3% 0.2%
Musicindiaonline 0.4% 0.0% 0.0% 0.2% 0.5%
NDTV 0.0% 2% 0.0% 0.2% 0.4%
Timesofindia 0.5% 0.0% 0.0% 0.2% 0.4%
Prasad2 0.2% 0.0% 0.3% 0.2% 0.3%
Funmala 0.2% 0.0% 0.2% 0.2% 0.3%
Sonypictures 0.4% 0.0% 0.0% 0.2% 0.2%
Galatta 0.1% 0.1% 0.1% 0.1% 0.8%
Smashits 0.2% 0.0% 0.0% 0.1% 0.4%
Chitraloka 0.0% 0.0% 0.0% 0.0% 0.4%
Others 18% 15% 18% 18% 16%
140
Table 61: Preferred website for online share/stock trading
Sample Base 106 27 21 168 1,558
ICICI Direct 39% 32% 50% 38% 36%
Sherkhan 33% 18% 15% 30% 22%
Religare 7% 0.0% 9% 6% 4%
BSE 6% 0.0% 0.0% 4% 3%
Indiabulls 5% 3% 1% 4% 7%
Kotaksecurities 3% 4% 3% 3% 4%
Geojit 0.0% 0.0% 0.0% 2% 2%
Angeltrade 1% 0.0% 11% 2% 0.5%
5Paisa 0.9% 10% 0.0% 2% 3%
Karvy 2% 0.0% 0.0% 1% 0.5%
NSE 0.2% 0.0% 1% 0.3% 3%
hdfcsec 0.3% 0.8% 0.0% 0.3% 2%
Reliancemoney 0.2% 0.0% 0.0% 0.1% 1%
Others 4% 33% 9% 8% 13%
141
Table 62: Preferred website for games
Sample Base 647 140 388 1,271 7,383
Yahoo 23% 22% 25% 24% 18%
Zapak 9% 15% 18% 13% 17%
Google 12% 12% 9% 11% 9%
Games 9% 4% 8% 8% 7%
Contest2Win 5% 8% 1% 4% 3%
Miniclip 2% 6% 3% 3% 4%
Rediff 5% 1% 0.9% 3% 3%
Onlinegames 3% 3% 3% 3% 2%
Bigfishgames 1% 2% 4% 3% 0.8%
MSN 2% 0.4% 0.9% 2% 2%
Gamehouse 3% 2% 0.2% 2% 0.4%
Easports 0.1% 0.0% 4% 1% 1%
Freeonlinegames 2% 0.1% 2% 1% 0.7%
Games2win 2% 0.7% 0.8% 1% 1%
Sports 2% 1% 0.1% 0.9% 0.4%
Cartoonnetwork 0.5% 0.8% 1% 0.8% 0.6%
Realarcade 0.4% 0.1% 0.1% 0.8% 0.5%
Download 0.0% 1% 2% 0.7% 1%
Indiagames 0.3% 0.0% 2% 0.6% 3%
Indiatimes 1% 0.1% 0.0% 0.6% 2%
Hungama 0.0% 0.4% 1% 0.5% 0.6%
Gamesonline 0.4% 1% 0.4% 0.5% 0.4%
Funmaza 0.2% 0.0% 1% 0.4% 0.5%
Toondisneyindia 0.2% 1% 0.2% 0.3% 0.2%
Sify 0.4% 0.2% 0.0% 0.2% 0.7%
Freegames 0.2% 1% 0.0% 0.2% 0.6%
Gamespot 0.2% 0.4% 0.1% 0.2% 0.4%
Santabanta 0.3% 0.0% 0.1% 0.2% 0.4%
Gamesworld 0.0% 0.0% 0.0% 0.2% 0.3%
Cricinfo 0.2% 0.0% 0.0% 0.1% 1%
Funtoosh 0.1% 0.0% 0.3% 0.1% 0.4%
Playgames 0.1% 0.3% 0.1% 0.1% 0.3%
Gamezone 0.0% 0.0% 0.4% 0.1% 0.2%
Arcade 0.1% 0.2% 0.1% 0.1% 0.2%
Stickcricket 0.0% 0.0% 0.1% 0.0% 0.4%
Others 15% 16% 12% 14% 17%
142
Table 63: Preferred website for online shopping
Sample Base 718 145 254 1,207 7,261
Ebay 32% 38% 35% 32% 34%
Rediff 27% 20% 15% 23% 25%
Yahoo 9% 11% 13% 11% 7%
Google 8% 7% 12% 8% 8%
Futurebazaar 6% 12% 4% 6% 6%
Indiaplaza 1% 0.5% 1% 2% 1%
Shopping 1% 0.0% 1% 1% 2%
MSN 0.7% 1% 0.0% 1% 0.7%
Sify 1% 0.1% 0.6% 1% 2%
Onlineshopping 0.4% 0.5% 2% 0.9% 1%
Amazon 0.0% 0.2% 0.0% 0.3% 0.9%
Timesofindia 0.2% 0.0% 0.0% 0.1% 0.3%
Others 8% 6% 8% 7% 6%
143
Table 64: Preferred website for online news
Sample Base 809 165 359 1,457 8,509
Yahoo 11% 23% 31% 19% 14%
NDTV 13% 15% 10% 12% 12%
Rediff 14% 7% 5% 11% 10%
Google 9% 5% 11% 9% 9%
Timesofindia 4% 11% 3% 5% 3%
Manoramaonline 5% 1% 2% 4% 3%
MSN 3% 4% 4% 4% 3%
Aajtak 3% 0.7% 2% 3% 5%
BBC 3% 0.2% 2% 3% 5%
CNN 3% 4% 1% 3% 3%
Ibnlive 3% 0.0% 3% 2% 3%
Thehindu 2% 5% 1% 2% 2%
TV9 0.1% 0.0% 6% 2% 0.9%
Eenadu 2% 0.8% 2% 2% 2%
Sify 2% 2% 1% 2% 2%
Starnews 1% 0.0% 2% 1% 0.7%
Zeenews 0.7% 2% 1% 1% 2%
CNBC 0.8% 3% 0.1% 0.8% 1%
Dinamalar 1% 0.0% 0.1% 0.8% 0.9%
Midday 0.8% 0.0% 0.0% 0.6% 0.2%
Hindustantimes 0.6% 2% 0.0% 0.5% 0.7%
Moneycontrol 0.7% 0.0% 0.0% 0.5% 0.5%
Hinduonnet 0.8% 0.1% 0.1% 0.5% 0.3%
Jagran 0.1% 2% 0.5% 0.4% 1%
Times 0.7% 0.4% 0.1% 0.4% 0.6%
Economictimes 0.3% 0.0% 0.6% 0.4% 0.4%
Esakal 0.1% 0.0% 0.2% 0.1% 0.3%
Webduniya 0.2% 0.2% 0.0% 0.1% 0.1%
DD News 0.0% 0.0% 0.1% 0.0% 0.6%
Others 9% 7% 6% 7% 9%
144
Table 65: Preferred website for friendship/dating
Sample Base 556 82 371 1,081 7,084
Orkut 26% 18% 50% 34% 36%
Yahoo 28% 48% 25% 29% 23%
Google 12% 7% 5% 9% 8%
Rediff 9% 5% 3% 6% 7%
Fropper 3% 2% 4% 3% 3%
Tagged 2% 5% 2% 2% 1%
Friendship 2% 0.1% 2% 2% 0.9%
Friends 1% 2% 1% 1% 1%
Hi5 0.7% 4% 1% 1% 2%
Batchmates 1% 1% 0.0% 0.8% 0.4%
MSN 1% 0.0% 0.2% 0.7% 1%
Indiatimes 1% 0.4% 0.0% 0.6% 2%
Date 0.9% 0.3% 0.2% 0.5% 2%
Friendfinder 0.7% 0.0% 0.0% 0.4% 2%
Friendster 0.5% 0.3% 0.0% 0.3% 0.3%
Desimartini 0.0% 2% 0.0% 0.2% 0.5%
Adultfriendfinder 0.0% 0.0% 0.0% 0.0% 2%
Sify 0.0% 0.0% 0.0% 0.0% 0.5%
Match 0.0% 0.0% 0.0% 0.0% 0.2%
Others 12% 4% 6% 9% 9%
145
Table 66: Preferred website for music
Sample Base 735 149 495 1,490 8,142
Raaga 22% 20% 20% 21% 22%
Yahoo 9% 14% 10% 11% 10%
Google 8% 9% 11% 9% 7%
Cooltoad 5% 2% 7% 5% 5%
Musicindiaonline 7% 8% 2% 5% 4%
Music 7% 4% 3% 5% 4%
Youtube 3% 2% 5% 4% 2%
Tamilsongs 2% 5% 2% 2% 2%
Rediff 3% 3% 1% 2% 3%
Livewire 2% 4% 1% 2% 1%
Dishant 1% 0.0% 3% 2% 1%
Mtv 2% 0.5% 0.7% 1% 1%
Indiafm 3% 0.0% 0.5% 1% 0.9%
Musiconline 2% 1% 1% 1% 0.7%
Bollywoodmusic 1% 1% 0.8% 1% 0.9%
Mp3 1% 0.0% 2% 1% 3%
Smashits 0.2% 3% 2% 1% 2%
Apniisp 0.4% 0.1% 3% 1% 1%
Sify 1% 0.6% 0.8% 1% 0.9%
Andhravilas 0.6% 3% 1% 1% 0.9%
Papuyaar 0.7% 0.1% 1% 0.9% 2%
Indiatimes 2% 0.9% 0.0% 0.9% 1%
Songs 0.2% 0.0% 1% 0.6% 1%
Pz10 0.8% 0.0% 0.3% 0.5% 1%
Emusic 0.3% 0.3% 0.9% 0.5% 0.9%
Bollyexpress 0.0% 0.0% 1% 0.5% 0.8%
123music 0.7% 0.0% 0.5% 0.5% 0.8%
Bollyfm 0.5% 0.6% 0.5% 0.5% 0.7%
Funmaza 0.0% 0.1% 1% 0.5% 0.7%
MSN 1% 0.0% 0.0% 0.5% 0.5%
Indianmusic 0.4% 0.2% 0.3% 0.4% 0.5%
Musicmazaa 0.6% 0.0% 0.5% 0.4% 0.3%
Desimusic 0.7% 0.0% 0.2% 0.4% 0.3%
Okesite 0.2% 1% 0.2% 0.3% 0.7%
Realplayer 0.3% 0.0% 0.0% 0.3% 0.5%
Mag4U 0.3% 0.0% 0.4% 0.3% 0.4%
Timesmusic 0.5% 0.2% 0.0% 0.2% 0.4%
Musicworld 0.2% 0.0% 0.2% 0.2% 0.3%
Downloads 0.2% 0.2% 0.0% 0.1% 0.5%
Itunes 0.1% 0.5% 0.0% 0.1% 0.4%
Telgusongs 0.1% 0.4% 0.0% 0.1% 0.3%
Tamilmp3world 0.3% 0.0% 0.0% 0.1% 0.3%
Radiomirchi 0.2% 0.0% 0.0% 0.1% 0.3%
Sonymusic 0.2% 0.0% 0.0% 0.1% 0.2%
Desiweb 0.3% 0.0% 0.0% 0.1% 0.1%
Others 11% 14% 14% 13% 13%
146
Table 67: Preferred info search engine - local language
Sample Base 336 55 150 586 3,853
Google 74% 67% 76% 74% 74%
Manoramaonline 3% 13% 0.2% 3% 2%
Kerala 4% 0.0% 0.0% 2% 1%
Webduniya 0.8% 11% 0.0% 2% 1%
Webulagam 1% 0.0% 1% 1% 0.8%
Chennaionline 1% 3% 0.0% 1% 0.6%
Guruji 2% 0.0% 0.0% 0.9% 2%
Eenadu 0.6% 0.0% 1% 0.7% 1%
MSN 1% 0.0% 0.0% 0.6% 0.8%
Khoj 0.3% 0.0% 1% 0.5% 1%
Jagran 0.1% 0.0% 0.0% 0.0% 0.5%
Others 12% 6% 20% 14% 15%
Table 68: Preferred website for real estate
Sample Base 496 88 159 801 5,129
Google 21% 11% 28% 21% 17%
Yahoo 13% 14% 19% 16% 14%
Magicbricks 13% 28% 8% 13% 14%
Realestates 9% 9% 14% 10% 10%
99acres 8% 12% 3% 7% 10%
Rediff 8% 7% 3% 7% 7%
Indiaproperty 6% 10% 0.6% 5% 5%
Property 3% 5% 0.1% 3% 3%
Sulekha 2% 2% 0.0% 1% 1%
MSN 1% 0.0% 0.0% 0.7% 0.5%
Indiatimes 0.4% 0.8% 0.6% 0.4% 2%
Keralarealestate 0.3% 2% 0.0% 0.4% 0.3%
Sify 0.6% 0.0% 0.0% 0.3% 1%
Indiabulls 0.3% 0.0% 0.0% 0.2% 0.4%
Chennaionline 0.3% 0.7% 0.0% 0.2% 0.4%
NDTV 0.0% 0.0% 0.4% 0.1% 0.3%
Realtor 0.0% 0.0% 0.0% 0.0% 0.4%
Others 12% 0.8% 23% 12% 12%
147
Table 69: Preferred info search engine - English
Sample Base 674 133 324 1,253 7,874
Google 73% 70% 74% 72% 75%
Yahoo 9% 17% 8% 10% 10%
English 4% 5% 1% 3% 3%
Rediff 3% 1% 2% 2% 2%
Wikipedia 2% 3% 2% 2% 1%
MSN 2% 0.1% 0.6% 2% 1%
Dictionary 0.9% 0.3% 2% 1% 1%
Altavista 0.0% 2% 2% 0.7% 0.3%
BBC 0.4% 0.0% 0.0% 0.2% 0.5%
Timesofindia 0.1% 0.0% 0.5% 0.2% 0.3%
Sify 0.2% 0.3% 0.0% 0.1% 0.4%
Indiatimes 0.0% 0.0% 0.0% 0.0% 0.5%
Others 6% 3% 8% 6% 5%
Table 70: Preferred website for instant messaging
Sample Base 813 168 506 1,614 8,632
Yahoo 55% 77% 67% 62% 63%
Google Talk 17% 9% 16% 16% 14%
Rediffbol 12% 6% 7% 9% 10%
MSN 11% 5% 2% 7% 5%
Orkut 1% 2% 5% 3% 3%
Meebo 0.8% 0.0% 3% 1% 1%
Skype 1% 0.1% 0.0% 1% 0.6%
AIM 0.7% 0.0% 0.0% 0.3% 0.3%
Indiatimes 0.2% 0.0% 0.0% 0.1% 0.4%
Others 0.9% 0.9% 0.2% 0.7% 3%
148
Table 71: Preferred website for social networking/communities
Sample Base 428 71 305 865 5,227
Orkut 63% 53% 74% 67% 64%
Yahoo 13% 31% 17% 17% 16%
MSN 3% 2% 0.4% 2% 1%
Communities 3% 2% 0.3% 1% 1%
Ryze 2% 0.9% 0.3% 0.9% 0.3%
Tagged 1% 0.0% 0.0% 0.6% 0.4%
Fropper 0.9% 0.0% 0.2% 0.6% 0.4%
Hi5 0.0% 0.9% 1% 0.5% 0.9%
Bharatstudent 0.0% 0.0% 0.3% 0.1% 0.4%
Friends 0.0% 0.0% 0.0% 0.0% 1%
Myspace 0.0% 0.0% 0.0% 0.0% 0.6%
Linkedin 0.1% 0.0% 0.0% 0.0% 0.3%
Others 15% 11% 6% 10% 14%
149
Table 72: Preferred website for astrology
Sample Base 734 139 379 1,360 6,357
Yahoo 23% 11% 35% 26% 22%
Astrology 19% 20% 20% 19% 19%
Google 8% 10% 10% 9% 11%
Rediff 8% 10% 3% 7% 9%
Indiatimes astrospeak 9% 9% 3% 7% 8%
Horoscope 3% 0.0% 3% 3% 2%
Sarafreder 2% 2% 3% 2% 3%
MSN 2% 3% 2% 2% 3%
Ivillage 1% 5% 0.8% 2% 0.8%
Astrolife 1% 3% 2% 2% 2%
Sify 0.7% 3% 2% 1% 3%
Santabanta 0.5% 1% 3% 1% 0.7%
Astrogyan 0.7% 1% 2% 1% 0.8%
Astrocenter 1% 0.0% 1% 0.9% 0.6%
Astroyogi 0.9% 0.9% 0.6% 0.8% 0.8%
Paramdhaam 1% 0.0% 0.6% 0.8% 0.5%
Indya 0.0% 2% 1% 0.8% 0.5%
Indianastrology 0.4% 0.5% 1% 0.7% 0.8%
Astroindia 0.0% 0.3% 2% 0.7% 0.5%
Webulagam 0.5% 0.3% 0.2% 0.7% 0.4%
Bejandaruwalla 0.1% 4% 0.0% 0.6% 0.6%
Astrologyzone 0.9% 0.0% 0.1% 0.5% 0.4%
Tarot 0.5% 0.0% 0.0% 0.5% 0.3%
Timesofindia 0.4% 0.1% 0.0% 0.2% 0.6%
Astroworld 0.0% 1% 0.1% 0.2% 0.3%
Webduniya 0.1% 0.0% 0.0% 0.1% 0.6%
Kundli 0.2% 0.0% 0.2% 0.1% 0.2%
Ganeshaspeaks 0.0% 0.0% 0.1% 0.0% 0.3%
Cyberastro 0.0% 0.0% 0.0% 0.0% 0.3%
Jagran 0.0% 0.0% 0.0% 0.0% 0.2%
Others 12% 12% 4% 10% 9%
150
Table 73: Preferred website for online learning/education
Sample Base 673 121 424 1,310 6,571
Google 43% 43% 49% 46% 34%
Yahoo 6% 12% 10% 9% 10%
Wikipedia 3% 3% 8% 5% 6%
Rediff 5% 1% 2% 3% 4%
Education 3% 3% 0.5% 2% 3%
ICFAI 3% 2% 0.1% 2% 1%
IGNOU 2% 1% 0.7% 1% 1%
Onlineeducation 2% 0.5% 0.3% 1% 0.8%
W3schools 2% 0.0% 0.9% 1% 2%
Annauniversity 0.7% 2% 0.2% 0.9% 0.8%
Indiatimes 0.7% 1% 1% 0.8% 1%
MSN 1% 2% 0.3% 0.8% 1%
BBC 1% 0.5% 0.0% 0.8% 0.5%
Learning 1% 0.0% 0.0% 0.7% 0.5%
Onlinelearning 0.9% 0.0% 0.0% 0.6% 1%
Howstuffworks 1% 0.0% 0.0% 0.6% 0.6%
Pubmed 0.8% 0.0% 0.0% 0.5% 0.5%
Britishcouncil 0.1% 0.2% 1% 0.5% 0.4%
Answers 0.0% 0.0% 1% 0.5% 0.4%
Ebizel 0.1% 0.0% 0.8% 0.4% 1%
CBSE 0.3% 0.2% 0.7% 0.4% 1%
Goiit 0.0% 0.0% 1% 0.4% 0.5%
Symbiosis 0.8% 0.0% 0.0% 0.4% 0.4%
Worldwidelearn 0.0% 0.0% 1% 0.4% 0.3%
Freshersworld 0.1% 0.0% 0.9% 0.3% 0.5%
NCERT 0.1% 0.2% 0.5% 0.3% 0.3%
Microsoft 0.2% 0.0% 0.4% 0.2% 0.9%
Dewsoftoverseas 0.3% 0.2% 0.0% 0.2% 0.5%
Gurukul 0.4% 0.0% 0.0% 0.2% 0.4%
Mit.edu 0.5% 0.0% 0.0% 0.2% 0.2%
English 0.3% 0.0% 0.0% 0.2% 0.2%
ICAI 0.1% 0.0% 0.2% 0.1% 0.5%
Others 21% 26% 19% 20% 24%
151
Table 74: Preferred blog sites
Sample Base 134 26 77 259 1,853
Yahoo 26% 24% 8% 19% 18%
Blogger 16% 15% 24% 17% 11%
Rediff 15% 9% 16% 14% 10%
Blogspot 10% 7% 11% 14% 11%
Google 12% 12% 12% 12% 21%
Ibibo 8% 23% 13% 12% 10%
Hi5 3% 0.0% 8% 4% 2%
MSN 2% 0.0% 0.1% 3% 1%
Sulekha 2% 9% 0.0% 2% 0.7%
Mylot 0.2% 0.0% 5% 2% 1%
Mouthshut 1% 0.0% 0.2% 0.5% 1%
Indiatimes 0.5% 0.5% 0.2% 0.4% 2%
Myspace 0.0% 0.0% 1% 0.3% 0.7%
Fropper 0.1% 0.0% 0.8% 0.3% 0.3%
Tagged 0.5% 0.0% 0.0% 0.2% 2%
Monster 0.1% 0.0% 0.0% 0.1% 0.2%
Debonairblog 0.0% 0.0% 0.0% 0.0% 2%
Youtube 0.0% 0.0% 0.1% 0.0% 2%
TimesofIndia 0.0% 0.0% 0.0% 0.0% 0.4%
Others 3% 0.0% 0.0% 1% 2%
152
Table 75: Other language preferred for local language content
Sample Base 139 20 42 225 1,388
Tamil 19% 20% 29% 23% 19%
Marathi 28% 7% 9% 20% 12%
Malayalam 11% 5% 25% 14% 15%
Hindi 16% 24% 2% 13% 19%
Telugu 3% 32% 14% 10% 13%
Kannada 2% 1% 15% 5% 6%
Bengali 4% 0.0% 4% 5% 6%
Konkani 7% 0.0% 0.0% 4% 0.8%
Gujarati 2% 5% 0.0% 1% 3%
Oriya 0.3% 0.0% 2% 0.7% 1%
Urdu 0.0% 5% 0.0% 0.6% 0.7%
Punjabi 0.5% 0.0% 0.0% 0.3% 0.5%
Kanauji 0.5% 0.0% 0.0% 0.3% 0.1%
Assamese 0.3% 0.0% 0.0% 0.2% 0.1%
Awadhi 0.0% 0.0% 0.0% 0.0% 0.1%
Bhojpuri 0.0% 0.0% 0.0% 0.0% 0.1%
Bodo 0.0% 0.0% 0.0% 0.0% 0.1%
Maithili 0.0% 0.0% 0.0% 0.0% 0.1%
Manipuri 0.0% 0.0% 0.0% 0.0% 0.1%
Sanskrit 0.0% 0.0% 0.0% 0.0% 0.1%
Tulu 0.0% 0.0% 0.0% 0.0% 0.1%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0%
Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0%
Kashmiri 0.0% 0.0% 0.0% 0.0% 0.0%
Marwari 0.0% 0.0% 0.0% 0.0% 0.0%
Santhali 0.0% 0.0% 0.0% 0.0% 0.0%
Others 6% 0.0% 0.0% 4% 2%
153
Table 76: Preferred website for checking local language content
Sample Base 139 20 42 225 1,388
Yahoo 12% 3% 17% 12% 8%
Google 14% 14% 4% 11% 12%
Webulagam 4% 12% 18% 9% 4%
Malayalamanorama 7% 9% 11% 9% 7%
Thinamalar 3% 3% 9% 7% 5%
Marathiworld 12% 0.8% 0.0% 6% 4%
Webduniya 4% 19% 0.5% 4% 4%
Vaartha 0.0% 0.0% 0.0% 3% 0.7%
Kumudam 2% 0.0% 5% 3% 1%
Matrubhumi 2% 0.0% 4% 2% 1%
Eeandu 1% 4% 3% 2% 7%
Esakal 2% 0.0% 2% 2% 3%
Rediff 3% 0.0% 0.4% 2% 3%
Dainikjagran 4% 0.0% 0.0% 2% 2%
Kannadaaudio 4% 0.0% 0.0% 2% 2%
Banglalive 0.0% 0.0% 2% 2% 2%
Dinakaran 0.0% 10% 0.0% 1% 0.6%
Sakal 0.0% 0.0% 3% 0.9% 0.7%
Maharashtratimes 2% 0.0% 0.0% 0.8% 0.3%
Tamilcinema 2% 0.0% 0.0% 0.7% 4%
Amarujala 1% 0.7% 0.0% 0.5% 0.9%
Dailythanthi 1% 0.0% 0.0% 0.5% 0.6%
bbchindi 0.4% 0.0% 0.0% 0.3% 0.7%
Jagran 0.2% 0.0% 0.2% 0.2% 3%
Gujratsamachar 0.3% 1% 0.0% 0.2% 1%
Anandabazaar 0.2% 0.0% 0.0% 0.1% 2%
Thatskannada 0.1% 0.0% 0.0% 0.1% 0.6%
Epatra 0.0% 0.0% 0.2% 0.1% 0.5%
Keralakaumudi 0.0% 0.0% 0.0% 0.0% 3%
Deepika 0.1% 0.0% 0.0% 0.0% 0.7%
Bhaskar 0.0% 0.0% 0.0% 0.0% 0.5%
Others 19% 23% 19% 18% 19%
154
Table 77: Most preferred TV channel
Sample Base 1,286 288 703 2,500 12,631
Star Plus 21% 29% 25% 22% 13%
Zee TV 10% 10% 7% 9% 3%
Sun TV 7% 11% 3% 6% 5%
Sony 5% 4% 6% 6% 4%
Discovery 4% 2% 6% 4% 7%
NDTV 4% 3% 2% 3% 5%
Star World 3% 3% 3% 3% 2%
M TV 1% 2% 5% 2% 3%
Star One 3% 3% 2% 2% 3%
HBO 2% 1% 2% 2% 4%
Star Movies 2% 2% 1% 2% 3%
Travel & Living 2% 1% 2% 2% 0.9%
Sun Music 3% 0.0% 1% 2% 0.8%
Aajtak 2% 1% 2% 2% 5%
Asianet 1% 3% 2% 2% 1%
TV 9 0.9% 2% 2% 1% 2%
Cartoon Network 1% 0.0% 2% 1% 1%
Gemini 2% 2% 0.3% 1% 0.9%
Zoom 0.5% 0.6% 3% 1% 0.9%
Surya TV 2% 0.4% 0.0% 1% 0.6%
DD 1 1% 0.7% 1% 1% 2%
Animal Planet 1% 0.0% 2% 1% 0.7%
SS Music 0.1% 0.0% 1% 1% 0.4%
Ten Sports 1% 0.0% 1% 1% 3%
E TV 0.8% 0.8% 1% 1% 1%
Pogo 1% 0.0% 1% 1% 0.9%
Disney Channel 0.8% 0.5% 2% 1% 0.6%
Vijaya TV 0.8% 0.6% 0.9% 0.9% 0.7%
CNBC 1% 0.3% 0.2% 0.8% 2%
Sab TV 0.7% 2% 0.7% 0.8% 1%
Any Music Channel 0.4% 2% 1% 0.8% 0.4%
CNN IBN 1% 0.5% 0.3% 0.7% 2%
Star News 0.7% 0.5% 0.0% 0.7% 1%
BBC 0.7% 0.1% 0.5% 0.6% 0.8%
Etv Kannada 0.5% 2% 0.3% 0.6% 0.4%
Zee Marathi 1% 0.3% 0.0% 0.6% 0.3%
National Geographic 0.6% 0.1% 0.4% 0.5% 2%
V Channel 0.2% 0.0% 1% 0.5% 0.3%
Sahara One 0.6% 0.0% 0.4% 0.4% 0.4%
Udaya TV 0.2% 0.0% 0.6% 0.4% 0.3%
Kiran TV 0.9% 0.0% 0.0% 0.4% 0.1%
AXN 0.1% 0.0% 0.7% 0.3% 1%
Star Sports 0.1% 2% 0.0% 0.3% 0.8%
Any News Channel 0.5% 0.3% 0.1% 0.3% 0.4%
Zee News 0.2% 0.8% 0.1% 0.3% 0.4%
NDTV24*7 0.6% 0.0% 0.1% 0.3% 0.3%
155
God 0.0% 0.1% 0.8% 0.3% 0.1%
Zee Café 0.2% 0.7% 0.3% 0.3% 0.1%
Star Utsav 0.4% 0.0% 0.2% 0.3% 0.1%
Hungama TV 0.0% 0.0% 0.7% 0.3% 0.1%
History Channel 0.4% 0.1% 0.0% 0.2% 0.5%
Set Max 0.5% 0.0% 0.0% 0.2% 0.5%
India TV 0.3% 0.0% 0.2% 0.2% 0.4%
Dd News 0.3% 0.0% 0.0% 0.2% 0.3%
Zee Music 0.0% 0.0% 0.3% 0.2% 0.3%
Times Now 0.4% 0.5% 0.0% 0.2% 0.3%
Headlines Today 0.1% 0.6% 0.0% 0.2% 0.2%
Alfa Marathi 0.4% 0.0% 0.1% 0.2% 0.1%
Sahara TV 0.0% 1% 0.0% 0.2% 0.0%
ESPN 0.1% 0.0% 0.1% 0.1% 3%
F TV 0.0% 0.6% 0.0% 0.1% 0.5%
Zee Cinema 0.1% 0.0% 0.1% 0.1% 0.5%
NDTV Profit 0.2% 0.0% 0.0% 0.1% 0.5%
Vh1 0.0% 0.0% 0.3% 0.1% 0.4%
Aawaz 0.0% 0.0% 0.0% 0.1% 0.2%
Animax 0.0% 0.0% 0.4% 0.1% 0.2%
Ibnlive 0.0% 0.1% 0.2% 0.1% 0.2%
Etv Marathi 0.1% 0.3% 0.0% 0.1% 0.1%
Star Anand 0.0% 0.0% 0.0% 0.1% 0.1%
Zee Business 0.3% 0.0% 0.0% 0.1% 0.1%
Local 0.2% 0.0% 0.0% 0.1% 0.1%
All Telugu 0.0% 0.5% 0.0% 0.1% 0.0%
Any Sports Channel 0.1% 0.0% 0.0% 0.0% 0.4%
Kairali TV 0.0% 0.0% 0.0% 0.0% 0.3%
Maa TV 0.0% 0.0% 0.0% 0.0% 0.3%
ETC 0.0% 0.0% 0.0% 0.0% 0.2%
Star Gold 0.1% 0.0% 0.0% 0.0% 0.2%
MH1 0.0% 0.0% 0.0% 0.0% 0.2%
Jetix 0.0% 0.0% 0.0% 0.0% 0.2%
Any Movie Channel 0.1% 0.0% 0.0% 0.0% 0.1%
B4U 0.0% 0.0% 0.1% 0.0% 0.1%
Etv Bangla 0.0% 0.1% 0.1% 0.0% 0.1%
Jaya TV 0.0% 0.0% 0.0% 0.0% 0.1%
Teja TV 0.0% 0.0% 0.0% 0.0% 0.1%
India Vision 0.0% 0.0% 0.0% 0.0% 0.1%
Hall Mark 0.0% 0.0% 0.1% 0.0% 0.1%
Aditya 0.0% 0.0% 0.0% 0.0% 0.0%
Astha 0.0% 0.0% 0.0% 0.0% 0.0%
K TV 0.0% 0.2% 0.0% 0.0% 0.0%
Raj TV 0.0% 0.0% 0.0% 0.0% 0.0%
Sanskar 0.1% 0.0% 0.0% 0.0% 0.0%
Zee English 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Studio 0.1% 0.0% 0.0% 0.0% 0.0%
Nick 0.0% 0.0% 0.0% 0.0% 0.0%
156
Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0%
Smile TV 0.0% 0.1% 0.0% 0.0% 0.0%
Zee Bangla 0.0% 0.0% 0.0% 0.0% 0.0%
Akasha Bangla 0.1% 0.0% 0.0% 0.0% 0.0%
Peace TV 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0%
Set Pix 0.0% 0.0% 0.0% 0.0% 0.0%
Win Cable 0.0% 0.0% 0.0% 0.0% 0.0%
Others 2% 2% 3% 3% 1%
157
Table 78: Most preferred newspaper
Newspaper Working Women Housewives Women Student All Women All Internet Users
Sample Base 1,308 292 703 2,526 12,762
The Times of India 31% 37% 37% 33% 35%
The Hindu 16% 17% 24% 20% 18%
The Hindustan Times 7% 6% 7% 7% 6%
Deccan Chronicle 3% 9% 3% 4% 4%
Malyalam Manorama 6% 0.9% 0.5% 4% 2%
Indian Express 4% 1% 3% 4% 3%
Eenadu 3% 3% 3% 3% 3%
The Telegraph 2% 2% 4% 3% 3%
The Tribune 2% 2% 2% 2% 2%
Mid Day 3% 3% 1% 2% 1%
DNA 2% 2% 2% 2% 1%
Deccan Herald 2% 5% 0.9% 2% 1%
The Economic Times 2% 0.0% 1% 1% 2%
Dainik Bhaskar 1% 0.2% 0.9% 1% 2%
Dainik Jagran 1% 2% 0.6% 1% 2%
Mumbai Mirror 1% 0.3% 2% 1% 0.9%
Gujrat Samachar 0.5% 0.4% 0.9% 0.8% 1%
Vijaya Times 2% 0.2% 0.0% 0.8% 0.3%
Dinakaran 0.5% 0.0% 0.6% 0.6% 0.4%
Dinamalar 0.4% 2% 0.1% 0.5% 1%
Vijay Karnataka 0.7% 0.0% 0.6% 0.5% 1%
Anand Bazar Patrika 0.5% 0.0% 0.6% 0.5% 0.8%
Divya Bhaskar 0.7% 0.1% 0.5% 0.5% 0.5%
Nav Hindi Times 0.8% 0.1% 0.1% 0.5% 0.4%
Mathrubhumi 0.3% 0.6% 0.6% 0.4% 0.6%
Amar Ujala 0.2% 0.0% 0.8% 0.4% 0.5%
Loksatta 0.7% 0.9% 0.0% 0.4% 0.4%
Maharashtra Times 0.7% 0.3% 0.0% 0.4% 0.2%
Daily Thanthi 0.4% 0.7% 0.2% 0.3% 0.6%
Lokmat 0.2% 0.0% 0.7% 0.3% 0.6%
Sakal 0.6% 0.2% 0.0% 0.3% 0.6%
Rajasthan Patrika 0.6% 0.0% 0.0% 0.3% 0.5%
Nav Bharat Times 0.3% 0.6% 0.1% 0.3% 0.3%
The Statesman 0.6% 0.0% 0.0% 0.3% 0.2%
Vartha 0.5% 0.0% 0.0% 0.3% 0.1%
Udayavani 0.3% 0.0% 0.1% 0.3% 0.1%
Business Line 0.3% 0.0% 0.1% 0.2% 0.3%
Prajavani 0.1% 0.0% 0.5% 0.2% 0.3%
Hitvada 0.1% 0.0% 0.3% 0.2% 0.2%
Nai Dunia 0.2% 0.7% 0.3% 0.2% 0.2%
Saamna 0.0% 1% 0.0% 0.2% 0.1%
Kannada praba 0.3% 0.0% 0.0% 0.2% 0.1%
Bangalore Times 0.3% 0.0% 0.0% 0.2% 0.1%
Sandesh 0.1% 0.3% 0.0% 0.1% 0.4%
Punjab Kesari 0.0% 0.0% 0.2% 0.1% 0.3%
Dharitri 0.1% 0.0% 0.0% 0.1% 0.1%
158
Newspaper Working Women Housewives Women Student All Women All Internet Users
Mumbai Samachar 0.2% 0.0% 0.0% 0.1% 0.1%
Asian Age 0.2% 0.0% 0.1% 0.1% 0.0%
india Today 0.0% 0.0% 0.2% 0.1% 0.0%
Kerala Kaumudi 0.0% 0.0% 0.0% 0.0% 0.2%
Andhra Jyoti 0.1% 0.0% 0.0% 0.0% 0.1%
Business Standard 0.0% 0.0% 0.0% 0.0% 0.1%
Dinamani 0.0% 0.0% 0.0% 0.0% 0.1%
Gulf News 0.0% 0.0% 0.0% 0.0% 0.1%
Prabhat Khabar 0.0% 0.0% 0.0% 0.0% 0.1%
Samaj 0.0% 0.0% 0.0% 0.0% 0.1%
Sambad 0.1% 0.0% 0.0% 0.0% 0.1%
Pratidin (Local) 0.0% 0.0% 0.0% 0.0% 0.1%
Employment News 0.0% 0.0% 0.0% 0.0% 0.0%
Financial Express 0.0% 0.0% 0.0% 0.0% 0.0%
Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0%
Jansatta 0.0% 0.0% 0.0% 0.0% 0.0%
Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0%
Pudhari 0.0% 0.0% 0.0% 0.0% 0.0%
Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.0%
Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0%
Siasat 0.0% 0.0% 0.0% 0.0% 0.0%
The Pioneer 0.0% 0.0% 0.0% 0.0% 0.0%
Vartaman 0.0% 0.1% 0.0% 0.0% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0%
Janshakti 0.0% 0.0% 0.0% 0.0% 0.0%
Aaj Kal 0.0% 0.0% 0.0% 0.0% 0.0%
Inquilab 0.0% 0.0% 0.0% 0.0% 0.0%
Greater Kashmir 0.0% 0.0% 0.0% 0.0% 0.0%
Sambad 0.1% 0.0% 0.0% 0.0% 0.0%
Mint 0.0% 0.0% 0.0% 0.0% 0.0%
Others 1% 0.5% 0.2% 0.6% 0.8%
159
Table 79: Most preferred magazine
Sample Base 1,083 250 572 2,084 10,515
Femina 14% 14% 9% 14% 4%
India Today 13% 15% 14% 13% 23%
Reader's Digest 8% 9% 13% 10% 7%
Women's Era 10% 11% 4% 8% 2%
Film Fare 3% 3% 9% 5% 3%
Vanita 6% 4% 1% 5% 1%
The Week 3% 1% 3% 3% 5%
Star Dust 0.7% 0.7% 8% 3% 2%
Grihshobha 4% 0.6% 2% 3% 0.9%
Cosmopolitan 3% 4% 2% 3% 0.8%
Outlook 2% 4% 2% 2% 4%
Competition Success Review 1% 0.0% 5% 2% 1%
Swathi 2% 3% 2% 2% 2%
Sports Star 3% 0.0% 2% 2% 4%
Meri Saheli 2% 3% 0.7% 2% 0.5%
Kumudham 2% 4% 0.4% 2% 1%
Good House Keeping 2% 3% 0.0% 1% 0.3%
Business World 1% 0.0% 1% 1% 2%
Ananda Vikatan 0.6% 3% 0.4% 0.9% 1%
Aval Vikatan 0.8% 2% 0.2% 0.8% 0.2%
Business Today 0.4% 0.8% 1% 0.7% 2%
Fortune India 1% 0.0% 0.2% 0.7% 0.7%
Inside Outside 1% 0.7% 0.1% 0.7% 0.3%
Digit 0.3% 0.0% 1% 0.5% 3%
Electronics For You 0.5% 0.0% 0.9% 0.5% 1%
Cricket Samrat 0.3% 0.0% 0.8% 0.5% 0.6%
Brunch 0.0% 0.0% 2% 0.5% 0.3%
Sananda 0.3% 0.1% 1% 0.5% 0.3%
Chitralekha 0.3% 0.5% 0.7% 0.4% 0.7%
National Geographic 0.7% 0.7% 0.0% 0.4% 0.6%
Time 0.2% 0.0% 0.5% 0.4% 0.6%
Health 0.3% 0.4% 0.8% 0.4% 0.5%
Abhiyan 0.8% 0.5% 0.0% 0.4% 0.2%
Aha Zindagi 0.4% 0.9% 0.2% 0.4% 0.2%
Manorama 0.8% 0.0% 0.0% 0.4% 0.2%
Taranga 0.2% 2% 0.0% 0.4% 0.2%
India Times 0.0% 1% 0.5% 0.3% 0.8%
Business & Economy 0.6% 0.0% 0.1% 0.3% 0.5%
Today 0.5% 0.8% 0.0% 0.3% 0.5%
PC World 0.5% 0.0% 0.2% 0.3% 0.3%
Cineblitz 0.0% 2% 0.0% 0.3% 0.2%
Elle 0.0% 0.9% 0.6% 0.3% 0.1%
Lokprabha 0.1% 2% 0.0% 0.3% 0.1%
Savvy 0.5% 0.0% 0.0% 0.3% 0.1%
Autocar India 0.1% 0.0% 0.3% 0.2% 2%
Chip 0.2% 0.0% 0.5% 0.2% 2%
160
Business India 0.5% 0.0% 0.0% 0.2% 0.7%
Computers Today 0.2% 0.0% 0.3% 0.2% 0.7%
Science Reporter 0.1% 0.0% 0.5% 0.2% 0.6%
Business Week 0.3% 0.0% 0.0% 0.2% 0.3%
Dalal Street 0.3% 0.0% 0.0% 0.2% 0.3%
Anandamela 0.0% 0.0% 0.6% 0.2% 0.2%
The Economist 0.1% 0.0% 0.0% 0.2% 0.2%
Graphiti 0.1% 0.0% 0.4% 0.2% 0.2%
Andra Jyoti 0.2% 0.0% 0.1% 0.2% 0.1%
Grihlakshmi 0.1% 1% 0.0% 0.2% 0.0%
Mathrubhumi 0.3% 0.0% 0.0% 0.2% 0.0%
Sakhi 0.1% 0.1% 0.3% 0.2% 0.0%
Wisdom 0.0% 0.0% 0.2% 0.1% 0.7%
PC Quest 0.3% 0.0% 0.0% 0.1% 0.6%
Outlook Money 0.1% 0.0% 0.0% 0.1% 0.4%
Sudha 0.1% 0.0% 0.0% 0.1% 0.3%
Desh 0.1% 0.0% 0.0% 0.1% 0.2%
Sarita 0.2% 0.0% 0.1% 0.1% 0.2%
Buzz 0.0% 0.0% 0.3% 0.1% 0.1%
Champak 0.0% 0.0% 0.4% 0.1% 0.1%
Frontline 0.2% 0.0% 0.0% 0.1% 0.1%
Society 0.1% 0.1% 0.0% 0.1% 0.1%
Saptahik Bartaman 0.3% 0.1% 0.0% 0.1% 0.1%
Chandamama 0.1% 0.0% 0.0% 0.1% 0.1%
Kadambini 0.1% 0.1% 0.0% 0.1% 0.0%
Saheli 0.0% 0.0% 0.2% 0.1% 0.0%
Overdrive 0.0% 0.0% 0.0% 0.0% 0.6%
Gladrags 0.0% 0.1% 0.0% 0.0% 0.3%
Playboy 0.0% 0.0% 0.0% 0.0% 0.3%
Safari 0.0% 0.0% 0.0% 0.0% 0.3%
Capital Market 0.0% 0.0% 0.0% 0.0% 0.2%
Chronicle 0.0% 0.0% 0.0% 0.0% 0.2%
Data Quest 0.0% 0.1% 0.0% 0.0% 0.2%
Debonair 0.0% 0.0% 0.0% 0.0% 0.2%
Junior Vikatan 0.0% 0.0% 0.0% 0.0% 0.2%
Linux For You 0.0% 0.0% 0.0% 0.0% 0.2%
Maxim 0.0% 0.0% 0.0% 0.0% 0.2%
Auto India 0.0% 0.0% 0.0% 0.0% 0.1%
Better Photography 0.0% 0.0% 0.0% 0.0% 0.1%
Deccan Chronicle 0.0% 0.0% 0.1% 0.0% 0.1%
Saptahik Sakal 0.0% 0.0% 0.0% 0.0% 0.1%
Saras Salil 0.0% 0.0% 0.0% 0.0% 0.1%
Top Gear 0.0% 0.0% 0.0% 0.0% 0.1%
Living Digital 0.1% 0.0% 0.0% 0.0% 0.1%
Money life 0.1% 0.0% 0.0% 0.0% 0.1%
Animation Reporter 0.0% 0.0% 0.0% 0.0% 0.1%
Nirogadhaam 0.0% 0.0% 0.0% 0.0% 0.1%
Automobiles 0.0% 0.0% 0.0% 0.0% 0.1%
161
Bikes 0.0% 0.0% 0.2% 0.0% 0.1%
Business Standard 0.0% 0.0% 0.0% 0.0% 0.1%
Anandalok 0.0% 0.0% 0.0% 0.0% 0.0%
Business Times 0.0% 0.0% 0.0% 0.0% 0.0%
Developer IQ 0.0% 0.0% 0.0% 0.0% 0.0%
Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.0%
Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0%
Mans World 0.0% 0.0% 0.0% 0.0% 0.0%
Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0%
Auto World 0.0% 0.0% 0.0% 0.0% 0.0%
Economical Times 0.0% 0.0% 0.0% 0.0% 0.0%
Others 6% 3% 8% 6% 7%
Table 80: Most preferred radio channel
Radio Channel Working Women Housewives Women Student All Women All Internet Users
Sample Base 826 171 473 1,580 8,205
Radio Mirchi 36% 48% 32% 37% 38%
Red FM 15% 7% 12% 13% 12%
Radio City 10% 11% 13% 11% 11%
AIR 13% 4% 8% 10% 11%
AIR FM GOLD 6% 11% 5% 7% 5%
Suryan FM 5% 3% 7% 6% 6%
Big FM 4% 5% 6% 5% 5%
AIR FM RAINBOW 2% 1% 8% 4% 4%
Fever FM 3% 4% 3% 3% 3%
World Space 2% 2% 0.7% 2% 2%
Go FM 1% 0.2% 1% 1% 0.8%
Power FM 0.0% 0.1% 2% 0.8% 0.8%
BBC 1% 2% 0.0% 0.7% 1%
Amar FM 0.0% 0.1% 1% 0.4% 0.3%
Hum FM 0.0% 0.0% 0.0% 0.0% 0.0%
Others 3% 0.8% 0.6% 2% 1%
162
Table 81: Top of mind recall for brands
Sample Base 2,375 490 1,210 4,462 24,288
Nokia 6% 2% 8% 6% 7%
Sony 6% 10% 4% 5% 8%
LG 5% 7% 4% 5% 4%
Tata 5% 4% 3% 4% 5%
Lakme 3% 3% 4% 4% 0.7%
HLL 4% 3% 3% 3% 3%
Samsung 3% 6% 3% 3% 2%
Godrej 3% 3% 1% 3% 2%
Colgate 3% 5% 0.6% 2% 3%
Nike 2% 1% 4% 2% 3%
Reliance 2% 1% 2% 2% 3%
Google 2% 0.9% 3% 2% 1%
Adidas 2% 1% 2% 2% 2%
Levis 2% 1% 2% 2% 0.9%
Cadbury 1% 2% 2% 2% 0.6%
Pepsi 1% 0.4% 2% 1% 2%
Whirlpool 1% 2% 0.8% 1% 0.4%
Raymonds 1% 1% 1% 1% 1%
Johnson & Johnson 1% 2% 0.9% 1% 0.3%
Garnier 0.8% 2% 2% 1% 0.3%
Maruti 1% 1% 0.3% 1% 2%
Reebok 1% 0.8% 1% 1% 1%
Philips 1% 1% 1% 1% 1%
L`Oreal 0.8% 1% 1% 1% 0.2%
BPL 1% 1% 0.6% 0.9% 0.6%
Nestle 0.9% 0.7% 0.9% 0.9% 0.4%
Ponds 1% 1% 0.8% 0.9% 0.3%
HP 1% 0.6% 0.2% 0.8% 1%
IBM 1% 0.0% 0.2% 0.8% 1%
Videocon 0.7% 2% 0.7% 0.8% 0.7%
Microsoft 0.5% 0.1% 1% 0.7% 2%
Coca Cola 0.6% 0.8% 0.8% 0.7% 1%
Honda 0.8% 0.5% 0.4% 0.7% 0.8%
Amul 0.7% 1% 0.5% 0.7% 0.7%
Britannia 0.5% 0.5% 0.5% 0.7% 0.6%
Airtel 0.7% 0.5% 0.6% 0.6% 0.9%
Wipro 0.6% 0.4% 0.8% 0.6% 0.6%
BSNL 0.5% 0.0% 0.5% 0.6% 0.4%
Motorola 0.5% 0.2% 1% 0.6% 0.4%
Titan 0.5% 0.6% 0.5% 0.6% 0.4%
Amway 0.3% 1% 0.9% 0.6% 0.3%
Revlon 0.5% 0.5% 1% 0.6% 0.1%
Bajaj 0.5% 0.6% 0.8% 0.5% 1%
Intel 0.6% 0.1% 0.5% 0.5% 0.9%
Onida 0.7% 0.8% 0.1% 0.5% 0.7%
Compaq 0.6% 0.0% 0.4% 0.5% 0.5%
163
HCL 0.4% 0.0% 1% 0.5% 0.5%
Lee 0.5% 0.3% 0.5% 0.5% 0.5%
Dabur 0.4% 0.0% 0.7% 0.5% 0.4%
Surf 0.4% 1% 0.2% 0.5% 0.4%
Fair & Lovely 0.5% 0.2% 0.8% 0.5% 0.1%
Mercedes 0.3% 1% 0.3% 0.4% 0.5%
Peter England 0.3% 0.7% 0.2% 0.4% 0.4%
Pantaloon 0.4% 0.5% 0.4% 0.4% 0.3%
Horlicks 0.8% 0.0% 0.1% 0.4% 0.2%
Provogue 0.3% 0.0% 0.6% 0.4% 0.2%
Sony Ericsson 0.1% 0.1% 1% 0.3% 0.5%
Bata 0.3% 0.2% 0.1% 0.3% 0.4%
Parle 0.3% 0.5% 0.4% 0.3% 0.4%
Dell 0.5% 0.1% 0.1% 0.3% 0.3%
Hyundai 0.5% 0.1% 0.1% 0.3% 0.3%
Lenovo 0.3% 0.2% 0.3% 0.3% 0.3%
ISI 0.4% 0.0% 0.2% 0.3% 0.2%
Pepe 0.1% 0.5% 0.6% 0.3% 0.2%
Wills 0.1% 1% 0.4% 0.3% 0.2%
P&G 0.3% 0.7% 0.1% 0.3% 0.1%
Ray Ban 0.1% 0.0% 0.7% 0.3% 0.1%
Hero Honda 0.2% 0.0% 0.2% 0.2% 1%
Apple 0.0% 0.0% 0.5% 0.2% 0.4%
Kingfisher 0.3% 0.0% 0.1% 0.2% 0.3%
Toyota 0.3% 0.3% 0.2% 0.2% 0.3%
Hutch 0.4% 0.1% 0.0% 0.2% 0.2%
John Players 0.1% 0.0% 0.4% 0.2% 0.2%
Lux 0.2% 0.3% 0.1% 0.2% 0.2%
Allen Solly 0.3% 0.1% 0.0% 0.2% 0.1%
Gucci 0.2% 0.0% 0.5% 0.2% 0.1%
IFB 0.2% 0.7% 0.1% 0.2% 0.1%
Koutons 0.1% 0.0% 0.5% 0.2% 0.1%
Louis Phillip 0.1% 0.8% 0.1% 0.2% 0.1%
Maggi 0.3% 0.0% 0.1% 0.2% 0.1%
Tata Tea 0.3% 0.0% 0.0% 0.2% 0.1%
ICICI 0.1% 0.0% 0.0% 0.1% 0.4%
ITC 0.0% 0.0% 0.3% 0.1% 0.3%
Yamaha 0.1% 0.0% 0.1% 0.1% 0.3%
Brooke Bond 0.0% 0.2% 0.3% 0.1% 0.2%
Denim 0.0% 0.0% 0.4% 0.1% 0.2%
Infosys 0.1% 0.0% 0.1% 0.1% 0.2%
Killer 0.1% 0.0% 0.0% 0.1% 0.2%
Lifebuoy 0.0% 0.0% 0.1% 0.1% 0.2%
Suzuki 0.1% 0.4% 0.2% 0.1% 0.2%
Pepsodent 0.1% 0.0% 0.1% 0.1% 0.2%
Spykar 0.0% 0.0% 0.3% 0.1% 0.2%
Thums Up 0.0% 0.0% 0.1% 0.1% 0.2%
TVS 0.1% 0.0% 0.3% 0.1% 0.2%
164
Woodland 0.1% 0.2% 0.3% 0.1% 0.2%
Arrow 0.2% 0.0% 0.0% 0.1% 0.1%
Kodak 0.2% 0.0% 0.0% 0.1% 0.1%
LIC 0.0% 0.1% 0.0% 0.1% 0.1%
Mahindra & Mahindra 0.0% 0.0% 0.1% 0.1% 0.1%
Panasonic 0.1% 0.2% 0.0% 0.1% 0.1%
Park Avenue 0.2% 0.1% 0.1% 0.1% 0.1%
Parker 0.0% 0.0% 0.3% 0.1% 0.1%
Rediff 0.3% 0.0% 0.0% 0.1% 0.1%
Taj 0.1% 0.2% 0.0% 0.1% 0.1%
Tata Indicom 0.2% 0.0% 0.0% 0.1% 0.1%
Times of India 0.2% 0.2% 0.0% 0.1% 0.1%
Versace 0.0% 0.0% 0.3% 0.1% 0.1%
VIP 0.2% 0.0% 0.0% 0.1% 0.1%
Yahoo 0.1% 0.1% 0.0% 0.1% 0.1%
L&T 0.1% 0.0% 0.0% 0.1% 0.1%
Lays 0.1% 0.1% 0.1% 0.1% 0.1%
Sansui 0.1% 0.2% 0.1% 0.1% 0.1%
Chevrolet 0.0% 0.6% 0.1% 0.1% 0.0%
Mark & Spencer 0.1% 0.0% 0.1% 0.1% 0.0%
Pears 0.1% 0.0% 0.0% 0.1% 0.0%
Red Label 0.1% 0.0% 0.1% 0.1% 0.0%
Reid & Taylor 0.0% 0.2% 0.1% 0.1% 0.0%
Tanishq 0.2% 0.0% 0.0% 0.1% 0.0%
Voltas 0.0% 0.0% 0.2% 0.1% 0.0%
Liberty 0.1% 0.0% 0.0% 0.1% 0.0%
BMW 0.0% 0.2% 0.1% 0.0% 0.2%
Canon 0.0% 0.0% 0.0% 0.0% 0.2%
Close Up 0.0% 0.1% 0.0% 0.0% 0.2%
Dettol 0.0% 0.0% 0.0% 0.0% 0.1%
Ferrari 0.0% 0.0% 0.1% 0.0% 0.1%
Fevicol 0.0% 0.0% 0.0% 0.0% 0.1%
Ford 0.1% 0.0% 0.0% 0.0% 0.1%
Gillette 0.0% 0.0% 0.0% 0.0% 0.1%
Gold Flake 0.0% 0.0% 0.0% 0.0% 0.1%
Hamam 0.0% 0.0% 0.0% 0.0% 0.1%
Honda City 0.1% 0.0% 0.0% 0.0% 0.1%
Mcdonald 0.0% 0.0% 0.0% 0.0% 0.1%
MRF 0.0% 0.0% 0.2% 0.0% 0.1%
Nescafe 0.1% 0.1% 0.0% 0.0% 0.1%
Nirma 0.0% 0.0% 0.0% 0.0% 0.1%
Rin 0.0% 0.0% 0.0% 0.0% 0.1%
Rolex 0.0% 0.0% 0.0% 0.0% 0.1%
Santro 0.0% 0.0% 0.1% 0.0% 0.1%
Sify 0.0% 0.0% 0.0% 0.0% 0.1%
Skoda 0.0% 0.0% 0.0% 0.0% 0.1%
Van Huesen 0.0% 0.0% 0.1% 0.0% 0.1%
Zodiac 0.0% 0.0% 0.0% 0.0% 0.1%
165
Acer 0.0% 0.0% 0.1% 0.0% 0.1%
Axe 0.0% 0.0% 0.1% 0.0% 0.1%
Idea 0.0% 0.0% 0.1% 0.0% 0.1%
Ranbaxy 0.1% 0.0% 0.0% 0.0% 0.1%
Sahara 0.0% 0.0% 0.0% 0.0% 0.1%
TCS 0.0% 0.0% 0.0% 0.0% 0.1%
Armani 0.1% 0.0% 0.0% 0.0% 0.0%
Citi Bank 0.0% 0.0% 0.0% 0.0% 0.0%
GE 0.0% 0.1% 0.0% 0.0% 0.0%
HDFC 0.0% 0.0% 0.0% 0.0% 0.0%
NIIT 0.0% 0.0% 0.0% 0.0% 0.0%
SBI 0.1% 0.0% 0.0% 0.0% 0.0%
Scorpio 0.0% 0.0% 0.0% 0.0% 0.0%
Siemens 0.0% 0.3% 0.0% 0.0% 0.0%
Tata Indica 0.0% 0.0% 0.0% 0.0% 0.0%
Tata Motors 0.0% 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0%
Glaxo 0.0% 0.0% 0.1% 0.0% 0.0%
HSBC 0.0% 0.0% 0.0% 0.0% 0.0%
MTNL 0.0% 0.0% 0.0% 0.0% 0.0%
Satyam 0.0% 0.0% 0.0% 0.0% 0.0%
Others 14% 11% 14% 14% 14%
166
Appendix
167
Table 81: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal

Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 1
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad

Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
1
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
168
Table 82: City type by population size vs. market size
POPULATION SIZE
Upto 1 Lakh 1-5 Lakhs 5-10 lakhs Above 10 Lakhs
Coimbatore Ahmadabad
Bangalore
Chennai
Metros Delhi & NCR
Hyderabad &
Secunderabad
Kolkata
Mumbai & Suburbs
Pune
Surat
Faridabad Assansol Indore Bhopal
Kochi Jaipur
Madurai Kanpur
Urban
Vadodara Lucknow
Uptowns Ludhiana
Nagpur
MARKET SIZE 2
Patna
Goa Amritsar Nashik
Aurangabad
Chandigarh
Dhanbad
Guwahati
Emerging
Jabalpur
Towns
Rajkot
Thiruvanathapuram
Tiruchirapalli
Vijayavada
Visakhapatanam
Others from North India Mangalore Allahabad Agra
Others from South India Dehradun Bhubaneswar Meerut
Others from East India Others from North India Cuttack Varanasi
Others Others from West India Others from South India Jodhpur
Others from East India Raipur
Others from West India Ranchi
Solapur
2
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
169
Table 83: Socio economic classification (SEC) grid
Chief Wage Earner's Highest Education

Secondary
School (Up School Not Grad./ Grad./ PG
Illiterate / High
to 4 yrs) (5-9 yrs) Grad. PG (Gen.) (Prof.)
School
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 3 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
3
Chief Wage Earner is the head of the household who contributes maximum to the
monthly household income. It is assumed in Indian marketing and media space that the
life style of a household is largely determined by the combination of head of household’s
highest level of education and current occupation.
170
Index: Charts
Chart 1: City class wise distribution of online women.............................. 13
Chart 2: Online women as chief wage earner of their household................. 15
Chart 3: Problems faced by online women while surfing the Internet ........... 17
Chart 4: Gender breakup ................................................................ 28
Chart 5: Age group distribution ........................................................ 29
Chart 6: City class - by population size ............................................... 30
Chart 7: City class - by market size.................................................... 31
Chart 8: Region-wise break-ups ........................................................ 33
Chart 9: Socio economic classification ................................................ 35
Chart 10: Highest educational qualification.......................................... 36
Chart 11: Occupational break up....................................................... 37
Chart 12: Function / field of occupation ............................................. 38
Chart 13: Head of the household....................................................... 39
Chart 14: Monthly family income ...................................................... 40
Chart 15: Most expensive vehicle owned by the household........................ 41
Chart 16: Ownership of credit cards (individually).................................. 42
Chart 17: Current loan liabilities....................................................... 44
Chart 18: Years of experience in using internet ..................................... 45
Chart 19: Place of accessing internet ................................................. 46
Chart 20: Type of internet connection at home ..................................... 47
Chart 21: Type of internet connection at office..................................... 48
Chart 22: Service provider subscribed to at home .................................. 49
Chart 23: Service provider subscribed to at office .................................. 50
Chart 24: Frequency of accessing internet from home ............................. 51
Chart 25: Frequency of accessing internet from office............................. 52
Chart 26: Time of the day accessing internet from home ......................... 53
Chart 27: Time of the day accessing internet from office ......................... 54
Chart 28: Duration of PC usage from home........................................... 55
Chart 29: Duration of internet usage from home.................................... 56
Chart 30: Duration of PC usage from office .......................................... 57
Chart 31: Duration of internet usage from office ................................... 58
Chart 32: Time spent by internet users on watching TV ........................... 59
Chart 33: Time spent by internet users on reading newspaper ................... 60
Chart 34: Time spent by internet users on listening to radio ..................... 61
Chart 35: Professional activities ....................................................... 64
Chart 36: Personal activities............................................................ 65
Chart 37: Downloading activities....................................................... 66
Chart 38: E-Commerce related activities ............................................. 67
Chart 39: Online shopping............................................................... 68
Chart 40: Response to online marketing stimulus ................................... 69
Chart 41: Blogging activities ............................................................ 70
Chart 42: Member of an online community........................................... 71
Chart 43: Problems faced while surfing the internet ............................... 75
Chart 44: Multiple user shares of email websites ................................... 77
Chart 45: Number of email accounts and average per capita email ids ......... 78
171
Index: Change from
Previous Year Graphs
Chart 1: Gender breakup ................................................................ 28
Chart 2: Age group distribution ........................................................ 29
Chart 3: City class - by market size.................................................... 31
Chart 4: Region-wise break-ups ........................................................ 33
Chart 5: Socio economic classification ................................................ 35
Chart 6: Highest educational qualification ........................................... 36
Chart 7: Occupational break up ........................................................ 37
Chart 8: Head of the household ........................................................ 39
Chart 9: Monthly family income ........................................................ 40
Chart 10: Most expensive vehicle owned by the household........................ 41
Chart 11: Ownership of credit cards (individually).................................. 42
Chart 12: Years of experience in using internet ..................................... 45
Chart 13: Place of accessing internet ................................................. 46
Chart 14: Type of internet connection at home ..................................... 47
Chart 15: Type of internet connection at office..................................... 48
Chart 16: Service provider subscribed to at home .................................. 49
Chart 17: Service provider subscribed to at office .................................. 50
Chart 18: Frequency of accessing internet from home ............................. 51
Chart 19: Frequency of accessing internet from office............................. 52
Chart 20: Time of the day accessing internet from home ......................... 53
Chart 21: Time of the day accessing internet from office ......................... 54
Chart 22: Duration of PC usage from home........................................... 55
Chart 23: Duration of internet usage from home.................................... 56
Chart 24: Duration of PC usage from office .......................................... 57
Chart 25: Duration of internet usage from office ................................... 58
Chart 26: Time spent by internet users on watching TV ........................... 59
Chart 27: Time spent by internet users on reading newspaper ................... 60
Chart 28: Time spent by internet users on listening to radio ..................... 61
Chart 29: Professional activities ....................................................... 64
Chart 30: Personal activities............................................................ 65
Chart 31: Downloading activities....................................................... 66
Chart 32: E-commerce related activities ............................................. 67
Chart 33: Online shopping............................................................... 68
Chart 34: Response to online marketing stimulus ................................... 69
Chart 35: Multiple user shares of email websites ................................... 77
Chart 36: Number of email accounts and average per capita email ids ......... 78
172
Index: Tables
Table 1: Detailed sample base distribution of the land survey ..................... 6
Table 2: Composition of online women ............................................... 12
Table 3: Key demographic and socio-economic profile of online women ....... 14
Table 4: Ownership of key household and financial assets among online women
.............................................................................................. 15
Table 5: Key net usage behavior dynamics of online women...................... 16
Table 6: Popular online activities women undertake relatively more and
relatively less (Top & Bottom 10) ...................................................... 18
Table 7: Response to online marketing stimuli and online buying behavior .... 19
Table 8: Most used website overall among online women ......................... 20
Table 9: Most used websites on preferred basis by online women for specific
online activities ........................................................................... 21
Table 10: Popularity of various internet activities .................................. 26
Table 11: Top 10 cities .................................................................. 32
Table 12: Preferred language of reading ............................................. 34
Table 13: Household asset ownership ................................................. 43
Table 14: Popularity of various internet activities .................................. 62
Table 15: Membership by type of online community ............................... 72
Table 16: Most used local language websites (other than English) ............... 73
Table 17: Online activities desired in other languages ............................. 74
Table 18: Preferred websites - emailing .............................................. 76
Table 19: Top of mind unaided recall - all websites ................................ 79
Table 20: Most used website - all websites........................................... 80
Table 21: Info search (English) ......................................................... 81
Table 22: Info search (local language) ................................................ 82
Table 23: Job search ..................................................................... 83
Table 24: Booking travel tickets ....................................................... 84
Table 25: Online shopping (other than travel tickets).............................. 85
Table 26: Online news ................................................................... 86
Table 27: Financial news & info (rates, quotes, etc.) .............................. 87
Table 28: Online share trading ......................................................... 88
Table 29: Real estate info............................................................... 89
Table 30: Matrimonial search........................................................... 90
Table 31: Dating/friendship search.................................................... 91
Table 32: Social networking/communities ........................................... 92
Table 33: Online gaming................................................................. 93
Table 34: Download mobile content................................................... 94
Table 35: Preferred instant messaging applications ................................ 95
Table 36: Download music .............................................................. 96
Table 37: Sports content ................................................................ 97
Table 38: Cinema content............................................................... 98
Table 39: Most used local language websites (other than English) ............... 99
Table 40: Preferred blog sites ......................................................... 100
Table 41: Preferred astrology website ............................................... 101
Table 42: Preferred online learning / education website......................... 102
Table 43: Favorite TV channels ....................................................... 103
Table 44: Favorite newspapers ........................................................ 104
Table 45: Favorite magazines ......................................................... 105
Table 46: Favorite radio channels .................................................... 106
Table 47: TOM recall for brands....................................................... 107
173
Index: Segment wise
Detailed Tables
Table 1: Gender breakup ............................................................... 109
Table 2: Age group distribution ....................................................... 109
Table 3: City class - by population size .............................................. 110
Table 4: City class - by market size .................................................. 110
Table 5: City wise distribution ........................................................ 111
Table 6: Region-wise break-ups ....................................................... 112
Table 7: Preferred language of reading .............................................. 113
Table 8: Socio economic classification ............................................... 114
Table 9: Highest educational qualification .......................................... 114
Table 10: Occupational break up ..................................................... 114
Table 11: Function / field of occupation ............................................ 115
Table 12: Head of the household ..................................................... 115
Table 13: Monthly family income ..................................................... 115
Table 14: Most expensive vehicle owned by the household ...................... 116
Table 15: Ownership of credit cards (individually)................................. 116
Table 16: Household asset ownership ................................................ 117
Table 17: Current loan liabilities...................................................... 117
Table 18: Years of experience in using internet.................................... 118
Table 19: Place of accessing internet ................................................ 118
Table 20: Type of internet connection at home .................................... 118
Table 21: Type of internet connection at office ................................... 119
Table 22: Service provider subscribed to at home ................................. 119
Table 23: Service provider subscribed to at office................................. 120
Table 24: Frequency of accessing internet from home ............................ 120
Table 25: Frequency of accessing internet from office ........................... 120
Table 26: Time of the day accessing internet from home ........................ 121
Table 27: Time of the day accessing internet from office ........................ 121
Table 28: Duration of internet usage from home................................... 121
Table 29: Duration of internet usage from office .................................. 122
Table 30: Duration of internet usage during weekdays............................ 122
Table 31: Duration of internet usage during weekends ........................... 122
Table 32: Duration of PC usage from home ......................................... 123
Table 33: Duration of PC usage from office ......................................... 123
Table 34: Time spent by internet users on watching TV .......................... 123
Table 35: Time spent by internet users on reading newspaper .................. 124
Table 36: Time spent by internet users on listening to radio .................... 124
Table 37: Professional activities ...................................................... 124
Table 38: Personal activities........................................................... 125
Table 39: Downloading activities ..................................................... 125
Table 40: E-commerce related activities ............................................ 126
Table 41: Online shopping.............................................................. 126
Table 42: Response to online marketing stimulus .................................. 126
Table 43: Blogging activities ........................................................... 127
Table 44: Member of an online community ......................................... 127
Table 45: Membership by type of online community .............................. 128
Table 46: Usage of other language websites ........................................ 128
Table 47: Online activities desired in other languages ............................ 129
Table 48: Problems faced while surfing the internet .............................. 129
Table 49: Top of mind unaided recall - all websites ............................... 130
Table 50: Most used website - all websites.......................................... 132
Table 51: Preferred website for emailing ........................................... 133
Table 52: Multiple user shares of email websites .................................. 133
Table 53: No. of email accounts ...................................................... 134
Table 54: Preferred website for job search ......................................... 134
Table 55: Preferred website for mobile content ................................... 135
Table 56: Preferred website for sports .............................................. 136
174
Table 57: Preferred website for travel products ................................... 137
Table 58: Preferred website for matrimony......................................... 138
Table 59: Preferred website for financial news/info .............................. 139
Table 60: Preferred website for cinema ............................................. 140
Table 61: Preferred website for online share/stock trading...................... 141
Table 62: Preferred website for games .............................................. 142
Table 63: Preferred website for online shopping................................... 143
Table 64: Preferred website for online news ....................................... 144
Table 65: Preferred website for friendship/dating ................................ 145
Table 66: Preferred website for music ............................................... 146
Table 67: Preferred info search engine - local language .......................... 147
Table 68: Preferred website for real estate......................................... 147
Table 69: Preferred info search engine - English ................................... 148
Table 70: Preferred website for instant messaging ................................ 148
Table 71: Preferred website for social networking/communities ............... 149
Table 72: Preferred website for astrology........................................... 150
Table 73: Preferred website for online learning/education ...................... 151
Table 74: Preferred blog sites ......................................................... 152
Table 75: Other language preferred for local language content................. 153
Table 76: Preferred website for checking local language content .............. 154
Table 77: Most preferred TV channel................................................. 155
Table 78: Most preferred newspaper ................................................. 158
Table 79: Most preferred magazine................................................... 160
Table 80: Most preferred radio channel ............................................. 162
Table 81: Top of mind recall for brands ............................................. 163
Table 81: City type classification by market size.................................... 168
Table 82: City type by population size vs. market size............................ 169
Table 83: Socio economic classification (SEC) grid................................. 170
175
176
177

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JuxtConsult India Online 2007 Women On Net Report

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India Online 2007

India Online 2007

Key Findings ..............................................................12

Segment Wise Detailed Tables ...................................... 108

Appendix ................................................................ 167

India Online 2007

Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

The key information included in the various reports cover the

X Highly credible latest estimate of internet using population in urban

India Online 2007

User Segment Supplementary Reports

Category Supplementary Reports: (comparative profiling of top 5

X Online real estate

Note - All supplement reports are subject to sufficiency of sample

X We have increased our land survey sample base to 10,000 (from

X Further, to better capture the internet usage across all types of

These two refinements in the sampling methodology ensured that this

The Land Survey

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class

Nellore (AP) 1 lakh – 5 lakh 300

To check for both the 'regular' as well as 'occasional' usage of the

Some further questions related to the specifics of demographic profile

The above information about the head of the household, especially

The Online Survey

The online survey was conducted using an e-questionnaire segmented

X The net usage behavior and preferences of new phenomena like

X In terms of capturing website preferences, 6 more online activity

X The question about 'blogging' was fine tuned to segregate usage

In the online questionnaire, a response format of 'clicking' a single or

Further, to enlist complete and sincere responses, an incentive of a

Finally, the appropriate weights (multipliers) as derived from the land

analysis and conclusions as contained in the various reports of the India

Note - Because of a deeper and more robust coverage of internet usage

The proportion of working women among online women has gone up

Online housewives show the best socio-economic profiles and

On the whole it appears that ‘financially dependent’ online women

Online working women, however, do make more ‘experienced’ net

Online working women stand out as significantly more experienced net

Online women engage in relatively fewer online activities. Online

Women are more guarded in their response to online marketing

The website preference of women across various ‘specific’ online

Among the online women, working women continue to dominate the

At the overall internet level, while working women account for a

The proportion of working women among online women has gone up

Table 2: Composition of online women

Online women come relatively more from the metros

More importantly, online women show a much higher tendency to come

housewives, with almost half of them coming from these cities. In

Chart 1: City class wise distribution of online women

Current Year M etro Urban uptowns Emerging Towns Others

20% 14% 17% 15% 16%

Working Housewives Women All Women All Internet

Online women are relatively ‘younger’ than online men and

In terms of other demographic profile, compared to all net users

Interestingly, online housewives show noticeably better socio-economic

On the other hand, women students display an above average share of

On the whole it appears that ‘financially dependent’ online women

Table 3: Key demographic and socio-economic profile of online women

Rs.30,000+ family income 22% 30% 22% 22% 23%

Other key points related to the socio-economic profile of women net

X A relatively higher proportion of women netizens, especially

X Ownership levels of most household assets are relatively higher