How Effective Is The Combination Of Your Main Product And Ancillary Texts?

The aim for the course was to create three different types of media that would inform our target audience of the topic we have chosen. Two of the three pieces of media are to be for promotional uses for the other. For the three products to be acceptable they not only had to be successful on their own, but share the same information and with the same target audience. Our target audience for this project was... Gender: Male & Female Age: 16 19 Social Class: B, C1, C2, D Ethnicity: All Religion: All

Using this information of the of our target audience, we set about finding out more about them and what they are into such as music, television and magazines. By finding out this information we could find potential for TV channels and radio stations to broadcast our products on along with a TV listing magazine to advertise our article in.

Documentary
After much research and surveying, we came to the conclusion that BBC3 would be our TV broadcasting channel for the documentary. Although it came out on top in our surveys, we were planning on broadcasting our documentary on BBC3 before due to its popularity with the youths and informal content compared to its sister channels. We felt that this channel was more suitable for documentary like ours as the channel appeals to both genders equally whereas competing channels such as Channel4 and E4 seemed to have a higher vote from one gender than the other. The channel is on-air from 19:00 to around 05:00 each night, in order to share terrestrial television bandwidth with the CBBC Channel. Unlike its commercial rivals, 90% of BBC3's output is from the United Kingdom and other European Union countries. 80% is original, covering all genres, from current affairs, to drama, to comedy to animation. We feel that there is a perfect gap in BCC3 for a documentary for its target audience of 16 34.

Radio
Following on from our choice to broadcast our documentary on BBC3, it only seemed fair that we stick to BBCs traditions and advertise within the corporation. It is for this reason that we have chosen BBC Radio 1 as our radio broadcasting station for the radio trailer to be broadcasted on. The target audience for Radio 1 is 15 29 years of age, meaning it is the perfect station to advertise and promote the documentary on. For the radio trailer we have specifically chosen extracts that directly address or relate to youths; therefore ensuring that it grabs their attention as it plays on the station. We have also created background music that is similar to that of the music played on the station to once again help grab the listeners attention. The only issue that there may be with the trailer is that the listeners may not fully understand the concept of the documentary. They may just see it as another group of people talking of the recession; explaining exactly what the documentary is about in 45 seconds is a tricky thing to do.

Double-Paged Spread
Unlike the TV and Radio, we did not want to stay within the BBC for our TV listings magazine as we felt that the Radio Times was too much of a formal magazine. After look around the market we found that TV Choice was one of the most common TV listings magazines bought in areas of our target audiences. Therefore we felt that this would be the best choice to advertise our double paged spread in. The language in the magazine is quite simple and informal. It is very short, snappy, to the point and most important of all, very colourful and eye-catching. This means that there is a higher chance of viewers noticing the double-paged spread as they flick through the magazine. It is very important our double-paged spread is appealing to our target audience as there is no doubt the documentary wont on the front cover of the magazine, so it needs to stand out in the actual magazine. The title, text and most importantly images need to be interesting and engage our audiences attention. If they do not find the snapshots of the documentary appealing they most likely wont even bother to watch the documentary no matter how useful and interesting it may be.