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Marketing (Main) (S2-12_QMJZC411/S2-12_MMZC411)

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Question text A given percentage increase in consumer demand can lead to a much larger percentage increase in the demand for plant and equipment necessary to produce the additional output. Economists refer to this as the ________. Select one: a. inelastic demand b. sales cycle c. acceleration effect d. derived demand e. straight rebuy
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Question text A persons ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior. Select one: a. culture b. subculture

c. psychographics d. demographics e. reference groups


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Question text A ________ consists of a group of customers who share a similar set of needs and wants. Select one: a. market slice b. market group c. market level d. market segment e. market target
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Question text A ________ consists of two parts: a naked solution and discretionary options. Select one: a. differentiated market offering b. flexible market offering c. rigid market offering d. vertical market offering

e. horizontal market offering


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Question text A(n) ________ is the person who offers informal advice or information about a specific product or product category, such as which of several brands is best or how a particular product may be used. Select one: a. anchoring heuristic b. family of procreation c. social factor d. reference group e. opinion leader
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Question text If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation. Select one: a. demographic b. geographic c. cultural d. social class

e. psychographic
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Question text If a marketing manager segments the market into culture-oriented, sports-oriented, or outdoororiented groups, he or she is segmenting on the basis of ________. Select one: a. readiness stage b. user status c. psychographic lifestyle d. personality e. behavioral occasions
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Question text In applying a customers perceived value to a decision, a seller who is at a disadvantage with respect to customer-perceived value has two alternatives: to increase total customer benefit or ________. Select one: a. decrease total customer cost b. increase a cash-back bonus c. offer an extended warranty d. advertise more frequently

e. lose the sale to the competitor


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Question text In the modern customer-oriented organizational chart, which of the following is considered to be at the top of the organizational pyramid? Select one: a. Sales b. Customers c. The president d. Front-line people e. Middle management
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Question text One key to customer retention is ________. It would be wise for a company to measure this factor frequently. Select one: a. heavy promotion b. to have customers on the board of directors c. customer satisfaction d. deep discounts for intermediaries e. to have an ethics officer

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Question text The business marketer normally deals with ________ buyers than the consumer marketer does. Select one: a. fewer and smaller b. fewer and larger c. more and larger d. the same number of e. more and smaller
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Question text The ________ consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others. Select one: a. global market b. supplier market c. e-commerce market d. business market e. consumer market
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Question text The ________ consists of the whole cluster of benefits the company promises to deliver; it is more than the core positioning of the offering. Select one: a. corporate-perceived value b. corporate pledge c. value proposition d. customer promise e. mission statement
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Question text Total customer benefit is the perceived monetary value of the bundle of economic, functional, and ________ benefits customers expect from a given market offering. Select one: a. fabricated b. advertised c. intangible d. psychological e. realized
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Question text Ultimately, the amount of steel sold to General Motors depends on the consumers demand for GM cars and trucks. From the standpoint of the steel manufacturer, which of the following demand forms is most pertinent? Select one: a. Relational demand b. Static demand c. Derived demand d. Geographic demand e. Inelastic demand
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Question text ________ assumed that the psychological forces shaping peoples behavior are largely unconscious, and that a person cannot fully understand his or her own motivations. Select one: a. Karl Marx b. Frederick Herzberg c. Sigmund Freud d. Abraham Maslow e. John Cacioppo
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Question text ________ is the difference between the prospective customers evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Select one: a. Report rating b. Perceived usefulness c. Competitors market share rate d. Failure avoidance rate e. Customer-perceived value
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Question text ________ is the science of using psychology and demographics to better understand consumers. Select one: a. Psychographics b. Segmentation c. Clustering d. Social psychology e. Demographics
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Question text ________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. Select one: a. Consumer behavior b. Product differentiation c. Psychology d. Target marketing e. Psychographic segmentation
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Question text ________ portrays the whole person interacting with his or her environment. Select one: a. Lifestyle b. Subculture c. Attitude d. Culture e. Reference group

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