Professional Documents
Culture Documents
Group No.: 03
Members:
1. Ameet Shinde
2. Nilesh Bhusal
• Honda – Engines
• Sony – Miniaturization
–Fit this in your pocket. Customer Benefit
• Do these competencies
add to the perceived
customer benefits of the
end product?
Easy to Imitate?
• Philips is a market leader
in TVs. Have you ever
seen a Philips mini TV?
Miniaturization is not one
of Philips competencies.
Identifying a Core Competence