Case Study in Retail Industry

Profile Sportslink Holdings Pte Ltd 20 years in the business has brought more than a dozen
Customer: SPORTSLINK HOLDINGS PTE LTD Website: www.sportslink.com.sg Country: Singapore Industry: Retail Partner: Asterisk Computer (FE) Pte Ltd

successful chains in Singapore, making it the nations largest sporting goods retailer. Not only do they offer a wide variety of sports apparel, footwear and accessories, services such as racket restring, jersey reprinting and even sports equipment are also provided in their dozens of branches. Enjoying a regional success for more than 2 decades, Sportslink Holdings Pte Ltd continues to be the leading sporting goods retailer in Singapore, consistently providing top quality products and an excellent customer services. With the size of Sportslink and its continuing reign in the sports apparel retail business, handling 29 outlets in the region could prove to be a difficult task, not just for the owners and the management, but also for the staff working in each and every one of those outlets.

Costumer Profile

As one of the nation's largest sporting goods retailers, SPORTSLINK Group operates over 20 stores island-wide in Singapore. With over 20 years in business, our stores offer the sports and outdoors enthusiasts a broad selection of footwear, apparel, accessories and equipment at the best value.
Software and Services Microsoft Dynamics NAVI - Retail Solutions Microsoft Dynamics CRM - Retail Solutions

Challenges Complex Monitoring Operations A limited method of handling several outlets in the region can translate to multiple problem areas and cumbersome efforts in effectively tracking the progress and/or concerns experienced in the other branches. Revenue tracking is hard enough and utilizing spaces by effectively monitoring the number of incoming & outgoing supplies, apparel and equipment is a lot harder. Controlling inventory levels for each branch is a complicated process. Even creating planograms for each store layout to speed restocking is a painful system the Sportslink staff used to unfortunately handle. Divided Information Request, requirements, deliveries and the scope of profitability and traffic between

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several branches of Sportslink are difficult to inspect and survey as there is no centralized system that can handle that massive amount of data from the different outlets, giving the management a general sense of rein and control on its premises. Even the simplest task of informing all branches of pricing updates, managing mark-downs

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and/or discounts or checking for available stocks from other outlets becomes a a tedious task. Pattern changes in market demands takes a while to have if not impossible to gather. Inconsistent Customer Care Since there is no centralized way for each team in the several Sportslink outlet to immediately access updated data by the management, reaction to customer issues and inquiries is slow on the uptake. There is no way for the store staff to look up real-time data about marketing collaterals that were apparentlly seen by customers, to confirm promotions, events and even membership plans. Even the identifying of popular items in each and every one of the Sportslink store, which can greatly help the management in their sales and marketing efforts and inventory process, is a laborious task.

Computer (FE) became the topmost trusted vendor by Sportslink to implement a retail industry solution.

Efficent Management Process Overseeing the 29 branches of Sportslink became ultimately easier for the management, to view and act on revenue changes and traffic spikes in each and every one of their branches. The act of utiliznig the space of all the Sportslink outlet, by tracking the number of supplies, apparels and equipments coming in and out is more contolled. Planogram creation becomes much more easier for the team, quickening the restocking process and efficiently handling inventory levels in its dozens of branches. Integrated Information A centralized database containing all the information from the

Solutions There was clearly a need for a system that would efficiently help the Sportslink management and staff members to juggle a variety of tasks neeed to be accomplished in each and every one of the outlets. A system that would effectively integrate all the information from its several branches, allowing the store managers and the business owner to get a tighter grip on the activities within their areas which they can control and to come up with quick solutions to those external factors that could prove to become an eventual headache. Microsoft Dynamics NAVI - Retail Solution became the top ERP system choice and Asterisk Computer (FE) Pte Ltd became the selected vendor to implement and deploy it. Having 20 years in the business and with a committed and highly-experienced team of consultants (averaging 10 years of experience), Asterisk

Sportslink branches, form its headquarters up to its smallest outlet became an absolute advantage for all teams, providing them a means to imediately check up on updates from the management, such as pricing updates, new and ending promotions, mark downs and discounts. Even checking for available stocks from other Sportslink outlet became an easier process as any official Sportslink employee can readily access the centralized database and view the data themselves. The management are quick on the uptake on the changes that are happening on each and every store, enabling them to act quicker on future concerns and market demands. Well Rounded Customer Care Answering queries and questions of customers about ongoing promotions, store discounts and updates on membersip plans are quickly given, as every team from the 29 branches of

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Sportslink can quickly look up the data on their screen, provding them them updated and real-time information on marketing efforts and collatrals. Pointing out merchandises that are slowly and/or retaining their popularity in several stores are now easier for the management to view, manage and handle, helping them to come up with better sales and marketing activities that would bring in more traffic to their stores, as well as gain a tighter contol on each and every stores inventory levels. Check-out transactions became faster, easining up the workload of the Sportslink staff.

Product Overview MS Dynamics NAVI - Retail Solution allows you the following functions: Improved POS (Point of Sales) activities through faster check out transactions and ease of integration Control inventory levels with automatic ordering Create planograms for each store layout to speed restocking Accurately predict reordering quantities

Benefits Enables teams and individuals to offer alternatives for out-ofThe Sportslink management and staff members couldnt have been more happier with the new system implemented in their area. Microsoft Dynamics NAVI - Retail Solution enabled them to coordinate quickly with other Sportslink team regarding inventories, deliveries, prices and customer requests, enhancing their excellent service and efforts in providing top quality sports apparel,equipment and even serices to their thousand of customers. They continue to enjoy the success and the consistent psoritive performance of each Sportslink store, all with the help of Microsoft Dynamics NAVI - Retail Solution. Intuitive interface with users familiar with MS Office tools such as Outlook and Excel, reducing training time for your staff stock items or offer related products to increase total sale

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MS Dynamics CRM Lets you have a 360-degree customer view across your store branches and even social media channel, accessing real-time and comprehensive information Allows integration of IPhone/IPad applications to track customer activities and update them on your product/service offerings Efficient creation, handling and maintaining of membership of loyalty programs and retaining its relevancy and effectivity

For more information about our products and services,visit our website at: www.asterisk.com.sg or contact us at the following: 80 Genting Lane, #09-10 Ruby Industrial Complex Singapore 349565 Sales Enquiry email : sales@asterisk.com.sg Tel : +65 6748 8727 Fax : +65 6744 9220 Support Helpdesk

Integrating website data with product inventory for customers viewing benefit and convenience Enables managing and tracking of customer related activities Analyse customer data for an improved marketing and sales plan Reduce IT costs with a flexible and familiar structure

Tel: +65 6744 5527 email : support@asterisk.com.sg

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