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EXHIBIT E

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3.

I am the managing partner at the law firm of Edelson McGuire LLC (EM), which

has been appointed lead counsel in this matter. A true and accurate copy of EMs firm resume is

attached as Exhibit 1.

History of the Litigation and Settlement

4.

While Class Counsel explored a settlement structure that provided direct cash

payments to the Class, such a settlement structure was impossible given the Class size of 62 million

individuals. As set forth in the Affidavit of Tiffaney A. Janowicz, with a class size of over 60 million

individuals, a cash distribution program would have exhausted the settlement fund approximately

three times over, at a cost of between $23 million and $28 million. (See Exhibit F to Plaintiffs Reply

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Memorandum in Support of Motion for Final Approval of Class Action Settlement and Award of

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Attorneys Fees, Expenses, and Incentive Award (Mot. Ex. F), 6.)

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5.

Furthermore, if the Settlement Class were limited to only former subscribers, the

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Settlement Fund would still be depleted by the expenses of the claims distribution process, assuming

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an equal per-Class member distribution cost. (Cf. Mot. Ex. F, 6.)

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The Cy Pres Selection Process in This Litigation

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6.

Given the infeasibility of distributing a cash payment to Class members, the Parties

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agreed that a cy pres distribution would provide the greatest benefit to the Class. The Parties then

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looked to the cy pres selection process required by Judge Ware in the Google Buzz litigation as a

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model for achieving the greatest benefit possible for the Class. Specifically, Class Counsel: solicited

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proposals from potential Cy Pres Recipients regarding their proposed uses of the distribution,

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responded to and considered Class member feedback regarding the cy pres distribution, conferred

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with Netflix to select the best Cy Pres Recipients and the appropriate distribution amounts, and

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submitted the proposed recipient and distribution list to the Court, both in the Final Approval Brief,

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(see Mot. Fin. App. at 2023), and as a stand-alone Notice (see Dkt. 193). Contemporaneous with

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the filing of the Final Approval Motion, Class Counsel caused the proposed cy pres distribution to be

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posted to the Settlement Website on October 31, 2012.

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7.

As part of the Settlement of this litigation, potential Cy Pres Recipients were asked to

submit formal proposals containing information about their respective organizations and how the
DECLARATION OF JAY EDELSON

Case No. 5:11-cv-00379-EJD

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