Professional Documents
Culture Documents
ANDRE TANI,
Basically, what I'm doing now does not have anything to do with my course back in college, but I guess I'm just really lucky and really passionate about what I do.
JOB DESCRIPTION
helping brands build their brand online
email marketing
referral marketing
affiliate marketing
content marketing
inbound marketing
video marketing
Most of them think that since theyre experts in what they do in traditional media, they think they can replicate exactly what they do online. But of course, its not exactly like that cause there are some things that you cant do technologically that are not possible. Some are possible, but might not bring in the results you want to achieve.
DEPARTMENTS
AT VIRUS, INC.
creatives accounts production
human resources
finance
web developers
types of advertising
used at virus, inc.
x x x x x x
brand advertising institutional advertising classified advertising entertainment advertising promotional advertising advocacy advertising political advertising
different publishers
research
understand the technology
successful campaign
We actually can churn out campaigns really, really quick. So, a week is fine, a week from the time we were briefed is fine cause we only need 3 working days to build assets really fast. Thats how fast we are. Thats why people in Virus are really on their toes all the time.
We have to clearly define with the client, together with the client, what exactly they want to achieve.
measures the performance of your online ads, checks and reports on websites
how many people saw your ad vs. how many people clicked
EDUCATION
teach clients the lingo, jargon and show them how to achieve their objectives with digital advertising
NETIZENS
search engines social networking sites search engines
RULE OF THUMB
As long as the target market is already online, then theres no issues with targeting them theyre more or less already familiar with the medium. Not a lot of people think that they know or understand digital, but they actually do.
&
read a lot
I suggest really spending time on learning because it doesn't matter how old you are; you are never too old to learn something new.
WORK
B A L A N C E
LIFE
Its all about balance. If you love what you do, then it doesnt feel like work.