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Draft FCB-Ulka Advertising Ltd HISTORY Founded in 1873, Foote, Cone and Belding is the world's third oldest

agency and a part of the InterPublic Group. Today, FCB is one of the top three advertising agencies in the USAand ranks number 10 in the world with 188 offices in 102 countries.DraftFCBUlka can trace its lineage in India to Ulka Advertising, which was founded in 1961.Starting out as a creative hotshop DraftFCB -Ulka hit the top ten within the first decade.DraftFCB- Ulka made a smooth transition from a creative hotshop to a large mainstreamagency. By the mid -seventies Draft FCB-Ulka had become the fifth largest agency in Indiaand has continued to be among the top five agencies.DraftFCB-Ulka's commitment has always been to create advertising that works in the marketplace. Advertising that is noticeable. Advertising that is relevant to the potential buyer, notnecessarily the seller. Advertising that reflects the brands needs and not the agency'spersonality. People Philosophy To attract and retain the right talent and provide them with an environment thatencourages and enables them to produce consistently high quality and relevant advertising. PRESENT SCENARIO Today 53 of Draft ulka brands are category leaders. Brand buil d from scratch and nurturedover 25 years. Brands that were non existent Draftfcb ulka was assigned the business, buttoday are case study in market and advvertising. Santoor toilet soap, where reaserch andfocused advertising saw sales grow four fold agaist stiff competetion from livers and procterand gamble brands. Indica V2 ,which took on the mighty maruti and hundai to firmlyestablish itself as the lerader in its class. Not surprisingly Draftfcb ulka is seen as aturnaround specialist. An agency that does brand building and morePresently , FCB-Ulka has over 500 professionals and no prima donnas. They heavily in theirhuman resources to provide continuous professional growth paths. Not surprisingly, in ahigh flux industry, their people are their cutting edge a nd the envy of the industry.FCB-Ulka Comstrat, now in its twelfth year was the first ever case -study competition in thearea of communications, to be organized among management students in the country. FCB-Ulka Advertising along with the K.J. Somaiya Instit ute of Management Studies and Researchhas pioneered this concept. The uniqueness of Comstrat lies in the fact that unlike othercase study competitions, which are in the field of general management/marketing/finance,Comstrat is the only competition conducted in the area of advertising and communications. FCB-Ulka, India's 4th largest agency, with a strong tradition of strategy based advertisingthought it befitting to sponsor a case study competition in the area of communicationsstrategy, as communication has today become the most critical element in the marketingmix of successful brands. The forum offers an excellent opportunity for the industry to buildan interface with budding advertising talent and also offers a platform for young minds tohone their skills working on 'live' case studies.The past years have seen keen participation from nearly 25 Management Institutes acrossthe country, and the enthusiastic support from the industry. Cadbury Schweppes (1996),Hutchison Max(1997), Tata Ind ica (1998), ITC Gold Flake(1999), Cadburys Bournvita(2000),Marico Parachute (2001), TVS (2002), Philips (2003), Indian Oil Corporation (2004), AsianPaints (2005) & Colgate Cibaca (2006)

helped FCB-Ulka develop "real-life" communicationstrategy case studies (based on actual market data) and that has been instrumental in thesuccess and popularity of the competition amongst management circles.FCB -Ulka, India's 4th largest agency, with a strong tradition of strategy based advertisingthought it befitting to sponsor a case study competition in the area of communicationsstrategy, as communication has today become the most critical element in the marketingmix of successful brands. The forum offers an excellent opportunity for the industry to buildan interface with budding advertising talent and also offers a platform for young minds to hone their skills working on 'live' case studies.The past years have seen keen participation from nearly 25 Management Institutes acrossthe country, and the enthusiastic support from th e industry. Cadbury Schweppes (1996),Hutchison Max(1997), Tata Indica (1998), ITC Gold Flake(1999), Cadburys Bournvita(2000),Marico Parachute (2001), TVS (2002), Philips (2003), Indian Oil Corporation (2004), AsianPaints (2005) & Colgate Cibaca (2006) helped FCB-Ulka develop "real-life" communicationstrategy case studies (based on actual market data) and that has been instrumental in thesuccess and popularity of the competition amongst management circle. FUTURE PLANS With lots of success in all sectors of advertisement, FCB Ulka is now planning to get startedwith the healthcare sector. Even as Contract Advertising (India) Ltd, part of the WPP Group, -Ulka Advertising is planning to roll out a host of global healthcare management tools tooffer value -added services to Indian marketers. Clearly, the focus is on effective healthcarecommunications in the Indian ad industry.For starters, FCB-Ulka HealthCare, the healthcare wing of FCB-Ulka Advertising, has adaptedthe well -known FCB Grid for pharmaceutical brand communications. In a bid to meet theevolving needs of Indian marketers, FCB-Ulka Advertising Ltd has recently brought its global intellectual centric tool thathelps a client pre Draftfcb announced background and further specifics for all media propertiesinterested in competing for a piece of the Census 2010 media buy. Draftfcb is the primecontractor for Census 2010 Integrated Communications Campaign. All media vendors andproperties have a fair opportunity to submit their company for consideration for the paidmedia campaign.Draftfcb and its pa rtner agencies are looking forward to full and complete competition for this historic campaign. Interested vendors can also find details such as paid media plansummary, campaign phases and media buying timelines at the designated link.The 2010 Census paid media campaign will be one of the broadest and far reachingcommunications efforts undertaken by the U.S. Government. It will include advertising in 28languages and will employ media such as television, radio, print and digital across thenation, Puerto Rico and U.S. Island Areas. The paid media campaign is part of an overallintegrated campaign that includes partnerships, web sites, a Census in Schools program andearned media.

COMPANY PROFILE DraftFCB Ulka : L a u r e n c e B o s c h e t t o H o w a r d d r a f t Chief Executive Officer & President Executive ChairmanJonathan harries Wally PetersenChairman & Global Chief Creative Officer Vice Chief Communication officer Neil Miller Janet PinesGlobal Chief Financial Officer Global Chief Insight Officer FCB ULKA (Indian Executives) Anil kapoor M.G. Parameswarm Managing Director Executive Director and CEO,Mumbai Arvind Wable Nagesh Alai Executive Director and CEO, Delhi Executive director; Group CFO &Company secretary Niteen Bhagwat Shashi Sinha E x e c u t i v e D i r e c t o r E x e c u t i v e D i r e c t o r & C E O - L o d e s t e r Universal Corporate office in India DRAFTFCB+ULKA Advertising Pvt LtdNirmal, 4 th FloorNariman PointMumbai -400021 List of Clients BDF Beinsdof Brown FormanCoor DockersFisher Prize HaierKmart LillyM illet Lite PfizerBoeing CaDel Monte Foods DowG S K K F C Kraft Foods MerckMotorola Some of the recent ads Ads made by F CB U LKA : Naukri.com Hero HondaSantoor Glycerine Sunfeast Golden Bake99acres.com AmulICL Indica VistaJohn Player Some of F CB U Classic Ads. : Amul Manthan Tata IndicaWhirlpool Zee Cinema Some Classic Ads Whirlphool Tata indicom Sunfeast snackyIndica V2 Zee Cinema AmulNaukri.com Jeevansaathi.com ITC Minto F resh John Players Hero Honda Chandrika Some recent News of Draft F CB U lka: JOHANNESBURG, Aug 17, 2009 BUF, the internationally acclaimed animation firm in Paris (France) that has providedspectacular special effects for many global brands and feature films,

Johannesburg and Velocity, to createan inspiring television commercial for the new generation Lexus RX. The new ad focused primarily on the Lexus RX450h, currently the only hybrid SUV available in South Africa. DRAFTFCBSEATTL EANNOUNCESOFFI CERPROMOTI ONSFORCHAPMANANDKRUMMEL SAN FRANCISCO, Aug 18, 2009 Dominic Whittles, president of Draftfcb West Coast in the U.S., has announced thepromotion of two agency leaders at Draftfcb Seat tle. Nick Chapman, VP, Draftfcb Seattle in 2004 fromWirestone, where he served as technical director he shops. DRAFTFCBCHI CAGOONCEAGAI NAMONGTHE101BESTANDBRI GHTESTCOMPANI ESTOWORKFORI NCHI CAGO CHICAGO, Aug 11, 2009 For the fourth consecutive year, Draftfcb has been selected as one of the "101 Best andBrightest Companies to Work For" in the Chicagoland area by The National Association forBusiness Resources (NABR). The agency was also recognized as an Elite Winner forRecruitment and Selection during the award ceremony Monday, August 10, in Oak Brook. DRAFTFCB ULKA CLINCHES TATA GSM BUSINESS New Delhi, February 02, 2009 DraftFCB Ulka has added another Tata brand to its kitty. It will now handle Japan. Tata GSM fornow because the brand details are still to be finalised. Confirming the news to afaqs!,Sanjeev Bhargava, chief operating officer, DraftFCB Ulka Delhi, reveals that the agency wonthe business following a creative and strategy presentation.It is learnt that both the agen cies on the Tata Teleservices business, Contract and DraftFCBUlka, were reviewed for the GSM business. The media duties for the account continue to bewith Lodestar Universal for the moment, but sources indicate that these could also be reviewed if necessary. Tata GSM will be handled out of Delhi . DRAFTFCBUL KAWI NSRS50CROREMI CROMAXBI Z New Delhi, June 08, 2009DraftFCB Ulka has won the creative duties for Micromax, which provides wirelesstelecommunication solutions. This decade -old company has been mainly into landlinephones. However, last year, it stepped into the retail market with its decision to launch mobile handsets.Rahul Sharma, chief operating officer, Micromax Informatics, confirmed the win to afaqs!. Itis learnt that the company had called for a multi-agency pitch.The company has a big task in hand. The mobile handset market already has players suchas Nokia, Motorola, Samsung and Sony Ericsson, and these players already enjoy greatloyalty amongst consumers. It will be a big challenge for any new player to shift this guarantee sales. Theproduct needs to have a value proposition for the consumer

DRAFTFCB I NDEPENDENTRESEARCHFI RMREPORT CHICAGO, Aug 07, 2009

In its digital evaluation by Forrester Research, Inc. Draftfcb was named a

media and measurement and analytics . ISHAN INSTITUTEOFMANAGEMENT AND TECHNOLOGY Greater Noida An Assignment onADVERTISING AGENCY DRAFT FCB Submitted to: Submitted by: Mr. Piyush Mittal Amit Kumar PandeySales and Advertisement ENR No- MMR 4004Mangala CharanENR No.- MMR 4005Sec- C Contents HistoryPresent scenario FutureCompany profileClientsSome recent ads made by Draft FCB ULka Some classical Ads made by Draft FCB U lkaRecent News

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