Overview

Edition 2 - January 2013 - By Lab of Creation

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If you always do what you always did, you will
always get what you always got. Albert Einstein
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The nalyst
Did you know ?
Mercedes-Benz 126 years of Innovation

As Google's employee #16, Susan Wojcicki has learned a thing or
two about innovation. Here's what she's learned, and what she
continues to work on. The greatest innovations are the ones
we take for granted, like light bulbs, refrigeration and penicil-
lin. But in a world where the miraculous very quickly be-
comes common-place, how can a company, especially one as big
as Google, maintain a spirit of innovation year after year?
Nurturing a culture that allows for innovation is the key. As
weve grown to over 26,000 employees in more than 60 offices,
weve worked hard to maintain the unique spirit that character-
ized Google way back when I joined as employee #16.
At that time I was Head of Marketing (a group of one), and over
the past decade Ive been lucky enough to work on a wide range
of products. Some were big wins, others werent. Although much
has changed through the years, I believe our commitment to in-
novation and risk has remained constant.
Whats different is that, even as we dream up whats next, we
face the classic innovators dilemma: should we invest in brand
new products, or should we improve existing ones? We believe in
doing both, and learning while we do it. Here are eight principles
of innovation weve picked up along the way to guide us as we go.
1) Have a mission that matters.
2) Think big but start small.
3) Strive for continual innovation, not instant perfection.
4) Look for ideas everywhere.
5) Share everything.
6) Spark with imagination, fuel with data.
7) Be a platform.
8) Never fail to fail.
Source / read more: www.thinkwithgoogle.com
The 10 innovations
of the last decade:

- May 2000 -- GPS Goes Mainstream.
- July 2000 -- Toyota Introduces the
U.S. to the Prius, Grows Market for
Hybrid Car.
- October 2000 -- AT&T Introduces
Text Messaging to the U.S.
- January 15, 2001 -- The launch of
Wikipedia sparks the rise of user-
generated content.
- July 2001 -- Napster's Demise Leads
to Dawning of File-Sharing.
- March 2003 -- Friendster Kicks Off
the Social Networking Revolution.
- April 2003 -- Human Genome Project
Completed.
- August 2004 -- Google Goes Public,
Makes Search a Way of Life.
- November 2006 -- Nintendo Wii
Launches, Revolutionizes Video Game
Play.
- June 29, 2007 -- Launch of Apple's
iPhone Introduces Smart Phone Fren-
zy.
Source / read more: ABC News
http://abcnews.go.com
Did you know ?
Editorial / Publishing
R&D Dept. / Lab of Creation
Tel. Ext: 7066 / Sebastien Birr
sebastien.birr@emiratespalace.ae
The lab in
www.facebook.com/LabofCreation
The 8 pillars of innovation by Google employee #16
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