WORK SAMPLES Matt O’Meara

3406 N. Commercial Ave

Portland, OR, 97227
rom.matt@gmail.com
om-play.com
CENTRO LOCAL MEDIA PUBLISHERS SUMMIT AGENDA Type
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AG E NDA

2nd Annual Local Media

Publishers Summit
A Time for Innovation...

FRIDAY
May 9th, 2008 Sheraton Ballroom, 1-3
8:00 am - 9:00 am Breakfast & Networking

9:00 am - 9:15 am Welcome & Introduction

Shawn Riegsecker, Chairman & CEO, Centro

9:15 am - 10:30 am The Future of Media

Keynote Speaker: Shar VanBoskirk, Principal Analyst, Forrester Research, Inc.

advertisers and end consumers. This presentation will look at how technology has

trends are changing the role of media in the lives of consumers and advertisers? How
What should local media
How are agencies,
marketing technology vendors and other service providers adjusting to suit the new
media landscape?

10:30 am - 10:40 am Break

10:40 am - 11:15 am Centro Technology Overview

Kelly Davis, VP of Product Development

this technology and provide an overview of what to expect in the near future.

11:15 am - 11:45 am Campaign Statistics & Industry Data 1

Kristin Shamberg, Research & Analytics Manager
Centro’s Research & Analytics Manager will walk us through the key data points we have
gathered by looking at every campaign run on a local sites throughout the course of the
past year. This will provide you with an opportunity to see how your site compares to the
rest of the industry as it relates to delivery, pricing, and more.

11:45 am - 12:00 pm Break

12:00 pm - 12:45 pm Centro Panel

Moderator: Katie Risch, Manager of Publisher Relationships
Panelists: Kristen Belavicqua, Account Management Director, East
Leo Brubaker, VP of Finance
Mickey Hill, Manager of Campaign Operations
Arlo Laitin, VP Sales, Southeast
Four Centro department heads will discuss how best to work with Centro and provide

SPEAKER SPEAKER
12:45 pm - 1:00 pm Closing Remarks BIOS BIOS
Scot McLernon Shawn Riegsecker, Chairman & CEO, Centro Steven Ustaris
President, Upstream Group, Inc. Group Media Director, Carat

2:40 pm - 3:40 pm 2:40 pm - 3:40 pm

4 Scot McLernon entered the interactive media and advertising business in 1995
5 Steven is responsible for the management of the Carat’s digital media services

tradeshow, “Web Innovation”. Since that time, his sales team leadership and
advertising solutions have received accolades throughout his career at CBS
MarketWatch and CBS Interactive. He’s been branded as an industry pioneer
and above all, is known for generating enthusiasm and record results from
each employee under his leadership. In 2007, McLernon joined Doug Weaver
and Upstream Group to enter a new phase of his career: sales training and
sales leader. McLernon and Weaver help shape future digital sales leaders with
customized workshops and Habitat, a traveling digital campus.
client communication platforms within the digital media channel. This includes
target audience analysis (consumption and receptivity), digital media strategy
development, emerging media evaluation and analysis, and of course, media
planning, buying, execution, analysis and optimization practice. Steve’s work
experience includes a portfolio of clients across industries such as telecom,
been a panelist and/or moderator for various discussion groups covering various
topics in the digital advertising space. He is part of the executive committee of
BIMA (Boston Interactive Media Association) and was a nominee for the 2006
Mediaweek Media All-Star Award.

Jerry Courtney
Group Manager, Corporate Multi-Media, Target Corporation
2:40 pm - 3:40 pm
Jerry Courtney is Group Manager of Multi-Media at Target. In this role, he
is responsible for the management of Target’s media investment, driving
integration and innovation along the way. Previously, Jerry was VP/Director
of Interactive & Digital Media at GSD&M in Austin, TX. He started his career at
Campbell Mithun Esty in Minneapolis. Jerry enjoys life with his wife, LeAnn, his
two children, Jackson and Addison, and his dog, Razzle. He is a graduate of the
University of Illinois. Jerry takes pleasure in hacking up a good golf course and
watching his beloved Cubs and Bears.
Sam Wehrs
VP, Digital Activation Director, Starcom
2:40 pm - 3:40 pm
Sam has had the opportunity to manage a number of brands (Walgreens,
Discover Card, American Signature Furniture, Kraft) and direct-response
endeavors (Dell, US Marine Corps, Bank of America) on both the agency and
client side. Having spent the majority of his professional career in Chicago, Sam
has lived in Charlotte, NC (Bank of America) and emerged with his love of the
Green Bay Packers intact.

Martha Stone
Ted Moon
Director, Shaping the Future of the Newspaper project, World Association of Newspapers
Director, Digital Media, Sprint Nextel Corporation
3:50 pm - 5:00 pm
2:40 pm - 3:40 pm

Martha L Stone is a newspaper industry author, speaker and consultant. She

Mr. Moon joined Nextel in September 1999 initially to manage all direct
marketing upon his arrival that launched a new direction and quickly changed
his focus. For the last two years, he has focused exclusively on online marketing,
driving leads to various sales channels as well as spearheading the online
has added Media Innovations in addition to his online media responsibilities
for the new company. Mr. Moon received his undergraduate degree from the
University of Michigan in 1989 and an MBA in Marketing from the University of
Notre Dame in 1993.
is the Director of the Shaping the Future of the Newspaper project for the
World Association of Newspapers in Paris. SFN is a partnership with newspaper
industry partners Atex, Telenor, MAN, UPM and PubliGroupe, and produces
seven strategic reports for publishers each year. In the capacity of SFN Director,
she has led media conferences, study tours, and projects around the world, and
runs the SFN Consultancy, which has provided training and advisory services
to some of the world’s most prominent media companies. Stone is a pioneer
in digital media and has produced a variety of industry reports on digital news,
revenue making, during her career.

10 11
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ILLINOIS STATE GENETIC SERVICES PLAN BOOKLET Type
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State of Illinois State of Illinois
Rod R. Blagojevich, Governor Rod R. Blagojevich, Governor
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Department of Public Health Department of Public Health
Eric E. Whitaker, M.D., M.P.H., Director
Damon T. Arnold, M.D., M.P.H., Director

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