Comms Chat Comms Chat: Stats and Tweets

Comms Chat
Stats and Tweets
By Tweet Category for iPad
Date: 04/16/2013
Analysis of the session 'Comms Chat' created with Tweet Category
OVERVIEW
Session Comms Chat
Statistics
Categories total tweets
309
Retweets Links
66
Replies Pictures
users
80 14
Tweets Check-ins
101 0
114 0
Category Text Tweets Replies Links
379.855 Impressions
Potential impact Users Potential reach
Tweets per user
4,7
Total tweets 156 120 33
% 50 39 11
Original Tweets 101 114 14
RT 55 6 19
Users 35 29 26
78.922
Followers per user
1.196
Charts
num. tweets
Most Active Users

160
CommsChat
tweets
33
96
followers
3805
Maxim_PR
tweets 6
00:00 15 apr 02:40 05:20 08:00
25
9
10:40
11
13:20
10
7
16:00 18:40 21:20
1
00:00 16 apr
followers
time
1440
robertcgage
tweets
23
num. users
followers
6 5 5 4 3 2 3 2 1 6 5 5
496
4
1500-5000 5000-10000 >10000
TheWriter
tweets followers
22
2591
0-50
50-100
100-150
150-200
200-250
250-300
300-400
400-500
500-750
750-1000
1000-1500
num. followers
5 6
endajoyce77
tweets followers
21
num. tweets per user
87
ncardwell
tweets followers
>5 5 4 3 2 1 2 2 4 7
13
19
938
38
num. users
adhocpr
tweets followers
17
684
CATEGORIES
Ranking of Categories. Top categories with the highest number of: Potential Reach Text Tweets Replies Links Potential Impact Text Tweets Replies Links Users Text Tweets Replies Links Original tweets Replies Text Tweets Links Retweets Text Tweets Links Replies
4 5
4 5
4 5
4 5
4 5
Charts Impressions per category Tweets per category Users per category
Categories Category Text Tweets Replies Links Total tweets 156 120 33 % 50 39 11 Original Tweets 101 114 14 RT 55 6 19 Users 35 29 26 Impressions 207.679 100.212 71.964 Potential Reach 19.332 26.501 52.582 Tweets/ User 4,5 4,1 1,3 Followers/ User 552 913 2.022
USERS
Statistics
66
Number of users Top 5 users Most active users
CommsChat
33,0
Number of users per category
4,7
Number of tweets per user
5.755
Number of impressions per user
Most popular users

jangles
Users with the highest impact

CommsChat
33
tweets Maxim_PR
11.518
followers allanschoenberg TheWriter
125.565
impressions
25
tweets robertcgage Dan_Martin
9.857
followers Maxim_PR
57.002
impressions
23
tweets
8.979
followers
36.000
impressions
4 5
TheWriter
22
tweets endajoyce77
4 5
AllthingsIC
4.325
followers CommsChat
4 5
Dan_Martin
17.958
impressions ncardwell
21
tweets
3.805
followers
17.822
impressions
Most participative users

Maxim_PR
Retwitters
Maxim_PR
Most original users

CommsChat
3
num. categories TheWriter hanovertweets
7
num. of RTs endajoyce77
28
original tweets
3
num. categories endajoyce77 ncardwell
7
num. of RTs robertcgage
20
original tweets
3
num. categories
6
num. of RTs
20
original tweets
4 5
Charts
glavahead
3
num. categories ncardwell
4 5
CommsChat
5
num. of RTs adhocpr
4 5
TheWriter
19
original tweets Maxim_PR
3
num. categories
5
num. of RTs
18
original tweets
1196
Followers per user HIGH INFLUENCE
14
15
15
14
4 1
influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers
3
Very high >5000 followers
USERS LIST
CommsChat Total Tweets: endajoyce77 Total Tweets: vickyohare Total Tweets:
33 21 13
Maxim_PR Total Tweets: ncardwell Total Tweets: MontseCano Total Tweets: dellerm Total Tweets:
25 19 11 5
robertcgage Total Tweets: adhocpr Total Tweets: WandP Total Tweets: glavahead Total Tweets:
23 17 10 5
TheWriter Total Tweets:
22
padraic_knox Total Tweets: 17 stackieb Total Tweets: 9
hanovertweets Total Tweets: 7 adamrubins Total Tweets: theICcrowd Total Tweets: 4 3
GraylingCorp Total Tweets: 4 chrismwoods Total Tweets: 3 Dan_Martin Total Tweets: 2
BrittanyGolob2 Total Tweets: 3 AllthingsIC Total Tweets: 2
amandacomms Total Tweets: 3 CHA_Insideout Total Tweets: 2 kchadda Total Tweets: 2
SaskiaJones3 Total Tweets: 2 AB_BIZ_TRAIN Total Tweets: 1 CB_PRandPA Total Tweets: 1 FlametreeUK Total Tweets: 1 Rachel_B_Berry Total Tweets: 1 SumayyahScott Total Tweets: 1 behindthespin Total Tweets: 1 jangles Total Tweets: klathigra Total Tweets: 1 1
corrinnedouglas Total Tweets: 2 AilsaLogan Total Tweets: 1
spellboundcomms Total Tweets: 2 Bristolmary Total Tweets: FayeOakey Total Tweets: 1 1
AnnemarieBatson Total Tweets: 1 Comms_Events Total Tweets: 1 NishwaAshraf Total Tweets: 1 SamRegGraham Total Tweets: 1 allanschoenberg Total Tweets: 1 gemma_m_storey Total Tweets: 1 jim_recruiter Total Tweets: lennyjam Total Tweets: rohini_PR Total Tweets: 1 1 1
Carrotcomms Total Tweets: 1 HollyWatts2 Total Tweets: 1
PeterMBarrett Total Tweets: 1 Strawbry_Blonde Total Tweets: 1 bateasae Total Tweets: harveyleach Total Tweets: kikiloola Total Tweets: 1 1 1
RebeccaCrosby11 Total Tweets: 1 VMADigital Total Tweets: 1
birchwoodknight Total Tweets: 1 jaytith Total Tweets: ktmarlow Total Tweets: robertparis8 Total Tweets: 1 1 1
lethal_weapon Total Tweets: 1 steve_murg Total Tweets: 1
markwoodrow Total Tweets: 1 theblueballroom Total Tweets: 1
thekitchencaddy Total Tweets: 1
Annexes
TWEETS BY CATEGORY
Category
Links
Tweets with links excluding pics and check-ins
Most Active Users
14
tweets Tweets from this category
26
users
19
retweets
52.582
potential reach
71.964
potential impact
0,5
tweets / user
1. CommsChat 2. AllthingsIC 3. BrittanyGolob2 4. TheWriter 5. ncardwell
Richard Bailey @behindthespin
07:09 - 15 Apr 13
The IC Crowd @theICcrowd
09:39 - 15 Apr 13
RT @AllthingsIC: Tonight's @CommsChat is on crisis comms. Join in using #commschat between 8-9pm GMT. Full info: http://t.co/3bXGx9ED3c
RT @CommsChat: All about crisis comms on this week's #commschat. Sure to be a good debate. Don't miss out! http://t.co/yhVbqgtHsU
Rachel Miller @AllthingsIC
06:51 - 15 Apr 13
theblueballroom @theblueballroom
10:32 - 15 Apr 13
Tonight's @CommsChat is on crisis comms. Join in using #commschat between 8-9pm GMT. Full info: http://t.co/xSByk49EvC
Tonight's #commschat looks like a good one, on breaking bad news http://t.co/M24zG9CwTf
Enda Joyce @endajoyce77
13:00 - 15 Apr 13
CommsChat @CommsChat
15:22 - 15 Apr 13
I'm doing #commschat between 8-9pm tonight with @thewriter. We'll be answering questions on breaking bad news http://t.co/xuD2FwX5sG
Afternoon all, it's your weekly 3.5 hours to #commschat post. Join @TheWriter @endajoyce77 and @adhocpr at 8pm: http://t.co/yhVbqgtHsU
Rachel Miller @AllthingsIC
17:31 - 15 Apr 13
The Writer @TheWriter

Here's the SSE Tesco-esque thing: http://t.co/mBbPyvNoFS #CommsChat
19:38 - 15 Apr 13
In 90 mins: Tonight's @CommsChat is on crisis comms. Join in using #commschat between 8-9pm GMT. http://t.co/xSByk49EvC
19:51 - 15 Apr 13

(Cheeky plug) - a bit more on that on our website! http://t.co/0khMjSEgQh #CommsChat
19:59 - 15 Apr 13
We'll keep going for the moment, only 10 min to go, but this just in: http://t.co/rfIxJHLK3K #commschat
11:12 - 16 Apr 13
Mark Woodrow @markwoodrow
11:19 - 16 Apr 13
The transcript of last night's #commschat with @thewriter @endajoyce77 and @adhocpr on crisis comms is here: http://t.co/xxFRG2Y8jN
Crisis Comms (topic): Transcript of last night's #commschat w/ @thewriter @endajoyce77 and @adhocpr via @CommsChat http://t.co/FKwsF5aVbp
Maxim @Maxim_PR
13:40 - 16 Apr 13
Flametree @FlametreeUK
14:00 - 16 Apr 13
Always nice to be a top tweet! >> MT @commschat: The transcript of last night's #commschat on crisis comms is here: http://t.co/3hh449YBwT
Yesterdays timely #commschat on crisis comms with @thewriter @endajoyce77 @adhocpr http://t.co/vhhtpnUJP1
16:24 - 16 Apr 13
GraylingCorporate @GraylingCorp
16:33 - 16 Apr 13
Insight re: leadership during crisis MT @harveyleach: Our post on last night's #commschat - Who to face the flak http://t.co/rke0fAIGO6
Our very own @marywhenman @harveyleach:@CommsChat Our post on last night's #commschat: Who to pick to face the flak http://t.co/zeQvKNdjGh
TWEETS BY CATEGORY
Category
Replies
Replies
Most Active Users
114
29
users
6
retweets
26.501
potential reach
100.212
potential impact
3,9
tweets / user
1. robertcgage 2. padraic_knox 3. Maxim_PR 4. MontseCano 5. WandP
Steven Murgatroyd @steve_murg
10:41 - 15 Apr 13
11:18 - 15 Apr 13
@CommsChat @endajoyce77 @TheWriter By breaking bad news, do you mean telling people bad news or chatting about 'Breaking Bad'? #commschat
@kchadda Not sure about 'excellent' but it should be interesting. Feel free to send questions in advance. #commschat
Robert Gage @robertcgage
19:03 - 15 Apr 13
Adam @adamrubins
19:04 - 15 Apr 13
@CommsChat Hi, I work for a large manufacturer. Curious to know about approaches to social media use for crises. #commschat
@CommsChat virtually all crises are unexpected so planning not easy. It's more about speed and content of response #commschat
Lee Southen @lethal_weapon
19:05 - 15 Apr 13
Words&Pictures @WandP
19:06 - 15 Apr 13
@CommsChat to respond to the unexpected swiftly and with accuracy #commschat
@CommsChat In the event of a crisis, you have to respond quickly. Can't be waiting for sign off or discussing what to say! #commschat
19:06 - 15 Apr 13
Neil Cardwell @ncardwell
19:06 - 15 Apr 13
@CommsChat @endajoyce77 But does it? How many companies focus on the crisis, but not communicating about it? #commschat
@CommsChat Difficult to plan for the unexpected. But, planning can build internal infrastructure to help your organisation cope #commschat
Vici Cornwall @kikiloola
19:08 - 15 Apr 13
Gemma Storey @gemma_m_storey
19:10 - 15 Apr 13
@CommsChat Because there's no time for egos - but they don't cease to exist! Roles&responsibilities defined in advance is crucial #commschat
@CommsChat why a plan? So that they can respond quickly and correctly to the situation. #commschat
Martin Deller @dellerm
19:10 - 15 Apr 13
Vicky O'Hare @vickyohare
19:11 - 15 Apr 13
@CommsChat important to clearly set out who is responsible for what. Key people need to be pulled together #commschat
@adhocpr definitely, social media can be your best asset if you get it right but your enemy if ignored! #commschat
Rebecca Crosby @RebeccaCrosby11
19:11 - 15 Apr 13
Padraic @padraic_knox
19:12 - 15 Apr 13
@CommsChat It also helps everyone stay on msg. Last thing you want in a crisis is people writing their own script as you go #commschat
@CommsChat hi all,will try participate by phone tonight,left laptop in work and Comms chat website is blocking my tablet as spam #commschat
adhoc pr @adhocpr
19:13 - 15 Apr 13
Maxim @Maxim_PR
19:14 - 15 Apr 13
@vickyohare Yes and you will never know the nature of the crisis but a toolkit in place will make things easier if it occurs #CommsChat
@endajoyce77 we've seen people go to pieces when a camera is put in front of them, even during a rehearsed 'crisis' #commschat
19:14 - 15 Apr 13
19:14 - 15 Apr 13
@Maxim_PR Too right. Imagine if the plan was wrong?#commschat
@CommsChat it's not just crises larg orgs need crises plans for, also important coming up to major org/restructuring announcement #commschat
adhoc pr @adhocpr
19:15 - 15 Apr 13
Maxim @Maxim_PR
19:15 - 15 Apr 13
@robertcgage @Maxim_PR agreed practice is a good idea #CommsChat
@robertcgage which could easily happen. Until you try these things, you don't really know how it's going to pan out. #commschat
Krishan Lathigra @klathigra
19:16 - 15 Apr 13
19:16 - 15 Apr 13
@CommsChat Yes have a crisis plan,but in an unpredictable world be prepared to revise/abandon it to respond to changing situation.#commschat
@CommsChat crises in orgs can also occur if major restructuring announcements are leaked. IC profs must know how to handle #commschat
Stacey Atkins @stackieb
19:16 - 15 Apr 13
19:16 - 15 Apr 13
@CommsChat plan helps you respond quickly as responsibilities are clear and some prep can be done to ensure noone gets forgotten! #commschat
@adhocpr @robertcgage @maxim_pr as they say 'practice makes perfect'! #commschat
19:16 - 15 Apr 13
19:16 - 15 Apr 13
@padraic_knox @CommsChat Yes. It's not just the apocalypse. Things like price rises, job cuts are crises that can be planned for. #commschat
@TheWriter Well put. Also important to game out absolute worst-case scenarios, not just 'soft' crisis, however uncomfortable. #commschat
Maxim @Maxim_PR
19:16 - 15 Apr 13
19:17 - 15 Apr 13
@adhocpr We'd argue it's essential, especially if a company goes to the trouble of investing in a plan @robertcgage #commschat
@Maxim_PR Could and has. Regrettably #commschat
Maxim @Maxim_PR
19:17 - 15 Apr 13
19:17 - 15 Apr 13
@wandp well...perhaps not perfect, but near enough! #commschat
@CommsChat depends on culture, trust and level of engagement! This will determine channel #commschat
19:18 - 15 Apr 13
Adam @adamrubins
19:18 - 15 Apr 13
@Maxim_PR @adhocpr In heavy industry, rehearsing every aspect of a crisis is almost mandatory. #commschat
@CommsChat bad news should be communicated quickly and as open and transparent as possible. Hidden truths lead to further crisis #commschat
19:18 - 15 Apr 13
@CommsChat quickly and honestly! #commschat
19:18 - 15 Apr 13
@CommsChat Consistency and clarity is so important! Plus quickly! You can't wait to know everything and to delay leads to rumour #commschat
Montse Cano @MontseCano
19:18 - 15 Apr 13
19:18 - 15 Apr 13
@klathigra @CommsChat Agreed. Even when that'd involve forgetting about the effort previously made. #commschat
@CommsChat if you have a strong people manager community that can be trusted, use these as a Comms Chanel. #commschat
19:19 - 15 Apr 13
19:19 - 15 Apr 13
@endajoyce77 internal msg has to come first whatever happens, even if only by minutes #commschat
@CommsChat much better to hear bad news in a trusted environment of your immediate team than large gathering #commschat
19:19 - 15 Apr 13
19:19 - 15 Apr 13
@padraic_knox @CommsChat The type of news could also determine how to do it. #commschat
@CommsChat some orgs shy away from bad news. Need to try and control the message. Especially in social media. Respond and engage #commschat
19:20 - 15 Apr 13
19:20 - 15 Apr 13
@CommsChat Generally because if a blast furnace goes bang, it leaves a large mess. But it should be practised everywhere. #commschat
@endajoyce77 @commschat I'd have internal first if possible. Nothing worse than getting bad news from an external source! #commschat
Maxim @Maxim_PR
19:20 - 15 Apr 13
19:21 - 15 Apr 13
@robertcgage @adhocpr yes, we work on a lot of energy projects (power stations, wind farms etc) and it's vital. #commschat
@CommsChat Tell Internal stakeholders before/same time as external. Speed, clarity, honesty, engagement make or break message. #commschat
Amanda Coleman @amandacomms
19:21 - 15 Apr 13
19:21 - 15 Apr 13
@endajoyce77 very true, has to be dictated by circumstances #commschat
@CommsChat however in crises team getogether not feasible! Your crises plan may lead to larger groups as everyone is pulled #commschat
19:21 - 15 Apr 13
19:22 - 15 Apr 13
@WandP @endajoyce77 @CommsChat Timing crucial. If org leaks like sieve, internal soon becomes external. #commschat
@robertcgage @WandP @endajoyce77 @CommsChat not just about leaks - organisations need to be transparent no choice in SM age #commschat
19:22 - 15 Apr 13
adhoc pr @adhocpr
19:22 - 15 Apr 13
@adamrubins @commschat true! Hidden truths and rumors can fly if announcements are leaked. Need to brief EEs v quickly #commschat
@padraic_knox @CommsChat timing and order is vital and must be thought through to consider esp listed companies #CommsChat
19:22 - 15 Apr 13
19:23 - 15 Apr 13
@amandacomms @WandP @endajoyce77 @CommsChat Indeed. Messages need to go virtually simulaneously. #commschat
@CommsChat @endajoyce77 depends on the crisis! #commschat
19:23 - 15 Apr 13
19:23 - 15 Apr 13
@ncardwell @CommsChat Absolutely - with the opportunity for 2 way. This is when social can come into it's own over email/video #commschat
@robertcgage anything put out internally has the potential to be on social media in seconds. Worth remembering #commschat
19:24 - 15 Apr 13
19:25 - 15 Apr 13
@Maxim_PR exactly. Need to engage and it potentially reaches more people. We set up dedicated social media teams in crisis #commschat
@vickyohare @robertcgage why would the internal message be any different to external? #commschat
19:25 - 15 Apr 13
19:25 - 15 Apr 13
@vickyohare Sadly I think they are finding this out in Boston at the moment. Terrible. #commschat
@CommsChat @endajoyce77 Knowledge of the incident/topic is essential. High-level spokespeople can seem aloof if they lack it. #commschat
19:25 - 15 Apr 13
Maxim @Maxim_PR
19:26 - 15 Apr 13
@stackieb absolutely build the communities and then you can speak to them in a crisis using SM #commschat
@dellerm Very wise, got to be people with the latest info to hand who can communicate the facts and put minds at rest if possible #commschat
adhoc pr @adhocpr
19:26 - 15 Apr 13
19:26 - 15 Apr 13
@hanovertweets very often the best spokesperson is someone with a genuine understanding of the issues and a confident speaker #CommsChat
@WandP @vickyohare It probably wouldn't but journalists don't want to find out from Twitter, and neither do staff. #commschat
19:27 - 15 Apr 13
19:29 - 15 Apr 13
@WandP @robertcgage you might have more detail initially in the staff message if you work on the basis of internal first. #commschat
@CommsChat @adhocpr depends on levels of trust. Do EEs believe your CEO or Senior team only make difficult division when needed #commschat
10
19:30 - 15 Apr 13

@dellerm @Maxim_PR Good idea. #commschat
19:30 - 15 Apr 13
@CommsChat @adhocpr The culture you have harvested in the years prior to crises or "big news" will play a huge part in your plan #commschat
19:30 - 15 Apr 13
19:30 - 15 Apr 13
@CommsChat Best case: you look a bit amateurish. Worst case, you make everything much worse! #CommsChat
@Maxim_PR @dellerm To prevent them too. If your social media presence is strong enough, then that'd help. #commschat
19:30 - 15 Apr 13
19:30 - 15 Apr 13
@CommsChat A3: People stuck on the M11 in snow; the monarch being accused of being heartless....list goes on #commschat
@CommsChat you lose the trust of employees and customers #commschat
Adam @adamrubins
19:31 - 15 Apr 13
adhoc pr @adhocpr
19:31 - 15 Apr 13
@CommsChat poor communication in a crisis is the beginning of a snowball effect. Hard to recover once in motion #commschat
@padraic_knox @stackieb company culture and trust levels also important #CommsChat

@vickyohare Really good point. #commschat
19:31 - 15 Apr 13
19:32 - 15 Apr 13
@CommsChat on a monetary level, effects your customers esp if customer facing or call centre environment! #commschat
19:32 - 15 Apr 13
Maxim @Maxim_PR
19:33 - 15 Apr 13
@CommsChat t3 mixed msgs, confusion, morale issues, disgruntled staff and customers/public plus damage to bus/org reputation #commschat
@montsecano Very true - if you have a strong presence hopefully people would check your official channels for the truth @dellerm #commschat
19:33 - 15 Apr 13
adhoc pr @adhocpr
19:34 - 15 Apr 13
@CommsChat lack of clarity at start will impact your entire programme/ crises. Question over everything that follows #commschat
@CommsChat also bad affect on reputation, can leave loyal audiences or clients feeling they have been let down #CommsChat
CarrotCommunications @Carrotcomms
19:34 - 15 Apr 13
Adam @adamrubins
19:35 - 15 Apr 13
@CommsChat A3: dragging the crisis out for longer. Doing more damage to the brand. #commschat
@CommsChat anger fuelled by mistrust. Recovering in a crisis is all about earning trust and rebuilding confidence #commschat
11
19:36 - 15 Apr 13
Anne-Marie Batson @AnnemarieBatson

@CommsChat Loss of trust definitely #commschat
19:36 - 15 Apr 13
@ncardwell @CommsChat For some organisations it can be fatal. e.g. Northern Rock #commschat
19:36 - 15 Apr 13
19:36 - 15 Apr 13
@endajoyce77 @Bristolmary @CommsChat I've just mentioned that too. Great minds... :) #commschat
@adhocpr @stackieb imagine going into a highly unionized semi state compared to fresh blue chip! Channels & support would differ #commschat
19:36 - 15 Apr 13
adhoc pr @adhocpr
19:38 - 15 Apr 13
@Carrotcomms V true. Social media loves nothing more than picking endlessly over badly delivered messages. See recent Tesco stuff #CommsChat
@TheWriter the danger of the net - everything can be retraced #CommsChat
19:39 - 15 Apr 13
19:39 - 15 Apr 13
@stackieb Yes. Defensiveness = disaster. The Pontins owner on Watchdog was a good example. http://t.co/3VUkJaR06y #commschat
@CommsChat need to be clear at the start. Set out facts. Not communicating well means others fill the void #Commschat
Maxim @Maxim_PR
19:40 - 15 Apr 13
19:40 - 15 Apr 13
@WandP often scared of the repercussions! Sad state of affairs but often organisations fear admitting blame #commschat
@endajoyce77 @ncardwell @CommsChat But they may have been salvageable had it been handled better. Possibly! #commschat
19:40 - 15 Apr 13
19:42 - 15 Apr 13
@vickyohare And the detail of the language makes this: 'we're really sorry' v different from 'apologies for inconvenience #CommsChat
@CommsChat Benefits: O2 example again -- honesty and confidence win you credibility, loyalty and fans. #CommsChat
19:42 - 15 Apr 13
19:43 - 15 Apr 13
@CommsChat informed public, engaged staff, general acceptance (depending on situation) - even some sympathy. #commschat
@robertcgage @endajoyce77 Interesting points. Comms needs for a failing business different to one successful but in crisis. #commschat
19:43 - 15 Apr 13
19:45 - 15 Apr 13
@CommsChat speed is crucial. Hold your hands up, admit your mistake and say sorry. You'll win most people over with just that #commschat
@Maxim_PR Ah yes. We had a D Mail story recently which was manufactured. Largely ridiculed by commentariat. Superb! #commschat
12
Katie Marlow @ktmarlow
19:46 - 15 Apr 13
19:47 - 15 Apr 13
@robertcgage @stackieb yep cringe and wrong person for that interview #commschat
@stackieb I agree, replace the word but with and. The tone and meaning changes instantly! #commschat
19:47 - 15 Apr 13
Dan Martin @Dan_Martin
19:49 - 15 Apr 13
@ktmarlow @stackieb She was pretty terrible. It was exhausting to watch. #commschat
@CommsChat It might be wise to stop #commschat given the breaking news.
19:50 - 15 Apr 13
19:50 - 15 Apr 13
@CommsChat poor Comms=EES going to the media, newspaper articles, radio appearances announcing org is not communicating clearly #commschat
@CommsChat that one of the worst case scenarios obviously #commschat
19:51 - 15 Apr 13
19:51 - 15 Apr 13
@ncardwell @robertcgage @endajoyce77 Those are similar,but different situations. So, I gues needs vary too. #commschat
@CommsChat bear in mind tho, unfortunately in crises / delivering bad news, will always b certain level of criticism / negativity #commschat
19:52 - 15 Apr 13
19:52 - 15 Apr 13
@CommsChat even with the best plan, perfect announcement, cascade and top notch support structure! #commschat
@glavahead Good! How can you use good humour? Any tips? #commschat
Dan Martin @Dan_Martin
19:53 - 15 Apr 13
19:54 - 15 Apr 13
@CommsChat I really don't think you should continue given the subject you're discussing & what had happened #commschat
@CommsChat you get seen through a prism of your mistake for a long time. Everything you do after can be tainted by past failure #commschat

@glavahead Ah, of course. #commschat
19:58 - 15 Apr 13
19:59 - 15 Apr 13
@dellerm @CommsChat That's where also gaining new followers can be important too, especially in social media, I believe. #commschat

@CommsChat Thanks! #CommsChat
20:00 - 15 Apr 13
Hrvoje Glasnovi @glavahead
20:01 - 15 Apr 13
@corrinnedouglas certainly, but factchecking and cooling off is paramount and must come first #commschat
13
robert paris @robertparis8
03:14 - 16 Apr 13
HarveyLeach @harveyleach
13:27 - 16 Apr 13
@Krishna_Vemurie that way you proactively manage upfront your 'first impressions' on the new market #commschat
@CommsChat @TheWriter @marywhenman @stackieb Our post on last night's #commschat - Who to pick to face the flak http://t.co/lxzabBUmWF
14
TWEETS BY CATEGORY
Category
Text Tweets
Text Teets
Most Active Users
101
35
users
55
retweets
19.332
potential reach
207.679
potential impact
2,9
tweets / user
1. CommsChat 2. endajoyce77 3. TheWriter 4. Maxim_PR 5. ncardwell
19:04 - 15 Apr 13
Peter Barrett @PeterMBarrett
06:58 - 15 Apr 13
RT @endajoyce77: A decent plan gives com gives comms a crucial seat at the boardroom table where vital decisions are made. #commschat
Will be tuning in on tonight's #commschat at 8pm to discuss all things #crisiscomms.... @CommsChat
10:39 - 15 Apr 13
Karan Chadda @kchadda
11:00 - 15 Apr 13
Looking forward to tonight's #commschat with @endajoyce77 and @TheWriter. Join us at 8pm to chat about crisis comms and breaking bad news
A quick plug for my excellent colleague @endajoyce77 who'll be discussing #crisiscomms on tonight's #commschat
12:12 - 15 Apr 13
CHA @CHA_Insideout
13:38 - 15 Apr 13
This evening's #commschat should be a really interesting one - all things Crisis Comms. 8-9pm, join in via the hashtag.
Looking forward to hearing from @endajoyce77 and Nick from @TheWriter discussing breaking bad news and crisis comms on #CommsChat tonight
13:41 - 15 Apr 13
16:42 - 15 Apr 13
This just in, Lisa from @adhocpr will be joining us on #commschat tonight.
Our @nickparker's going to be hijacking this account at 8pm to talk crisis comms. Follow #commschat.
Ten minutes to #commschat
18:50 - 15 Apr 13
18:55 - 15 Apr 13
I've slipped out of @nickparker, and am all settled as @thewriter, to take part in #commschat on crisis comms. #CommsChat
18:57 - 15 Apr 13
Maxim @Maxim_PR
18:59 - 15 Apr 13
Good evening @adhocpr @CommsChat @TheWriter . Looking forward to #commschat
Tonight's #Commschat is on crisis comms - sounds interesting so will be listening in, maybe taking part. Pls mute if you're not interested.
19:00 - 15 Apr 13
19:00 - 15 Apr 13
Evening all, Brittany here. Last week (for good or bad) the news broke that Margaret Thatcher's had died... #commschat
...tonight we're gonna talk about how companies break bad news. #commschat
19:00 - 15 Apr 13
19:01 - 15 Apr 13
Not, as @steve_murg suggested, news about Breaking Bad...but, bonus points to anyone who can make that relevant to #commschat
Crisis Comms is tonight's topic. Looking forward to listening, learning and contributing. Usual heads up to followers for nxt hr #commschat
15
19:01 - 15 Apr 13
19:02 - 15 Apr 13
We'll be joined by a few guests: @endajoyce77 from @hanovertweets, Lisa from @adhocpr and Nick from @thewriter #commschat
1st topic is: Why must a company have a crisis preparedness plan in place? Plz remember to use the #commschat tag when posting! #commschat
The IC Crowd @theICcrowd
19:02 - 15 Apr 13
19:02 - 15 Apr 13
If you've never taken part in #commschat, do check it out to chat with other comms pros. Simply use the hashtag for the next hour to join in
Hi Britanny, interesting that TV broke news of Thatcher's death. Perhaps an indication of influence of Tim Bell.#commschat
19:04 - 15 Apr 13
19:04 - 15 Apr 13
A decent plan gives com gives comms a crucial seat at the boardroom table where vital decisions are made. #commschat
MT @theICcrowd: If youve never taken part, check it out to chat with other comms pros. Simply use hashtag for next hr to join in #commschat
Maxim @Maxim_PR
19:05 - 15 Apr 13
19:06 - 15 Apr 13
If you have prepared comments, contacts, spokespeople etc, breaking bad news should have fewer repercussions. #commschat
Because when crisis strikes, you want to spend yr time thinking about the important stuff, not the basics. #CommsChat
19:06 - 15 Apr 13
19:07 - 15 Apr 13
There's no time to think when a crisis happens - the trusty comms toolkit is essential. Template key messages, releases, tweets #commschat
MT @vickyohare: Theres no time to think when crisis happens comms toolkit essential. Template key messages, releases, tweets #commschat
19:08 - 15 Apr 13
19:09 - 15 Apr 13
If you don't plan ahead, guaranteed yr tone of voice will go out the window, as non-comms people often end up writing the stuff #CommsChat
Having a plan means you can test whether fundamentals will survive heat of crises. #commschat
19:09 - 15 Apr 13
adhoc pr @adhocpr
19:09 - 15 Apr 13
Need the right contacts at the right time when something breaks. #commschat
prepare a social media policy and communicate it as well as a having 24 hour team to be able to handle it - timing is crucial #CommsChat
19:10 - 15 Apr 13
19:11 - 15 Apr 13
MT @adhocpr: prepare a social media policy and communicate it & have a 24 hour team to be able to handle it - timing is crucial #commschat
.@robertcgage Plan enables people to concentrate on their role.Comms team needs to focus on key audiences.#commschat
16
Maxim @Maxim_PR
19:12 - 15 Apr 13
19:13 - 15 Apr 13
As well as having a plan, it's vital to practice it. You don't want the first time you put it to the test to be during a crisis. #commschat
.@Maxim_PR Agree, a plan is not much use without practice in advance. #commschat
19:13 - 15 Apr 13
19:13 - 15 Apr 13
T1: Crisis can affect staff across an org. Comms planning & leadership in a crisis can keep staff morale up, on message etc #commschat
Agreed @endajoyce77 - still needs buy in on some boards. #commschat
19:14 - 15 Apr 13
19:14 - 15 Apr 13
MT @Maxim_PR: As well as having plan, vital to practice it. You dont want the first time you test to be during a crisis. #commschat
Why the hell wouldn't you plan? Nobody contests fire drills. It's the same thing: who's wearing the comms tabard? #CommsChat
19:16 - 15 Apr 13
19:16 - 15 Apr 13
MT @padraic_knox: not just crises large orgs need crises plans for, also impt. coming up to major org/restructuring announcement #commschat
Let's look at T2: How should business leaders communicate bad news via social and traditional media? #commschat
19:16 - 15 Apr 13
19:16 - 15 Apr 13
Agree that it's about *what* you plan: stress-testing and practice the key things. #CommsChat
Don't forget staff who have co/org twitter accs they can help spread the msg if they know what it is. Set up internal dist lists #commschat
19:17 - 15 Apr 13
19:19 - 15 Apr 13
.@CommsChat Consistency across all channels is crucial. Messaging and delivery to internal & external audiences must be synched. #commschat
Quickly and honestly -- and consistent with your brand's tone of voice. #CommsChat
19:19 - 15 Apr 13
19:20 - 15 Apr 13
Why is that specific to industry? RT @robertcgage: In heavy industry, rehearsing every aspect of a crisis is almost mandatory. #commschat
Choice of spokesperson is crucial. Chairman or Chief Ex may not be most appropriate or effective. #commschat
19:21 - 15 Apr 13
19:21 - 15 Apr 13
Who is best placed to be a spokesperson? @endajoyce77 #commschat
For traditional print media, my current advice is: don't just copy Tesco's apology ad style! #CommsChat
17
Maxim @Maxim_PR
19:23 - 15 Apr 13
19:23 - 15 Apr 13
T2: Lots of organisations would shy away from social media in a crisis but it's vital to have a presence to correct rumours #commschat
.@CommsChat Depends on severity of incident. Board rarely know detail and can be vulnerable if deployed at wrong time. #commschat
Maxim @Maxim_PR
19:24 - 15 Apr 13
19:25 - 15 Apr 13
Good point >> RT @endajoyce77: Choice of spokesperson is crucial. Chairman or Chief Ex may not be most appropriate or effective. #commschat
T2: no point suddently deciding to use social media in a crisis. You have to already have built it as a channel #commschat
AB Business Training @AB_BIZ_TRAIN
19:26 - 15 Apr 13
19:27 - 15 Apr 13
When a crisis is so great, sometimes only the CEO will do as spokesperson...even if not best media perfomer #commschat #mediatraining
O2's twitter feed during their last network outage still one of best examples of joined up social media. #CommsChat
19:28 - 15 Apr 13
19:30 - 15 Apr 13
That brings us to topic three: What are the consequences of communicating poorly? #commschat
You need to keep a least one level in reserve (spokesperson wise) in case the situation escalates #commschat
19:30 - 15 Apr 13
19:31 - 15 Apr 13
Style of message delivery is more important than who. They need to be confident and able to not just recite a script #commschat
.@CommsChat Once lost, trust is incredibly difficult to regain. #commschat
19:31 - 15 Apr 13
19:31 - 15 Apr 13
T3: Goodness - the consequences of communicating poorly are endless! Loss of loyalty and faith at all stakeholder levels #commschat
very true. RT @endajoyce77: .@CommsChat Once lost, trust is incredibly difficult to regain. #commschat
19:32 - 15 Apr 13
19:32 - 15 Apr 13
RT @ncardwell: RT @vickyohare: You need to keep a least one level in reserve (spokesperson wise) in case the situation escalates #commschat
.@adamrubins What happens once it snowballs? consequences? #commschat
Maxim @Maxim_PR
19:32 - 15 Apr 13
19:33 - 15 Apr 13
T3: Communicating poorly can, at the very least, cause irreparable damage to a brand - people have very long memories #commschat
.@CommsChat Poor comms during a crisis has effects - loss of credibility, trust, ext. confidence - that will endure long after #commschat
18
19:35 - 15 Apr 13
19:35 - 15 Apr 13
It's a v simple equation: Poor comms response = probably guilty / lying / got something to hide #CommsChat
.@Bristolmary @CommsChat Clear parallels between business and real life. Too often commons sense goes out the window in both! #commschat
Maxim @Maxim_PR
19:36 - 15 Apr 13
19:36 - 15 Apr 13
Sadly, yes >> RT @TheWriter: It's a v simple equation: Poor comms response = probably guilty / lying / got something to hide #CommsChat
T3 Sometimes you just have to put your hands up, apologise and admit you got it wrong. A bit of humility can go a long way #commschat
19:37 - 15 Apr 13
19:38 - 15 Apr 13
MT @stackieb: Sometimes you have to put your hands up, apologise and admit you got it wrong. A bit of humility can go a long way #commschat
2/2 T3 had no trouble yet engagement with the public showed a human side and won a whole new type of 'following' #commschat
19:38 - 15 Apr 13
19:38 - 15 Apr 13
Also worth remembering that 'poor' comms can sometimes mean 'too slick'. SSE's recent apology was 'all a bit too Tesco'. #CommsChat
The word sorry is massively underrated, some people refuse to ever say it! #commschat
19:38 - 15 Apr 13
19:39 - 15 Apr 13
.@robertcgage @ncardwell @CommsChat Important to distinguish between poor comms & bad business model. Northern Rock had both #Commschat
MT @stackieb Sometimes you just have to put your hands up, apologise + admit u got it wrong. A bit of humility can go a long way #commschat
19:40 - 15 Apr 13
19:41 - 15 Apr 13
T4's similar 2 what's been said: How can effective comms mitigate or extenuate crisis? Let's look at benefits 2 good crisis comms #commschat
. @WandP Don't even get me started on 'I'm sorry... but.... ' apologies aaaahhhhhh #commschat
19:42 - 15 Apr 13
adhoc pr @adhocpr
19:42 - 15 Apr 13
.@CommsChat Key Obama adviser: never let a serious crisis go to waste. Good opportunity to redefine reputation. #commschat
If you are 100% sure you of your ground the Jordon Sandals statement was a fab example of turning crisis into humour #CommsChat
19:42 - 15 Apr 13
19:43 - 15 Apr 13
MT @endajoyce77: Good opportunity to redefine reputation. #commschat
good to remember RT @ncardwell: Interesting points. Comms needs for a failing business different to one successful but in crisis. #commschat
19
Maxim @Maxim_PR
19:44 - 15 Apr 13
19:44 - 15 Apr 13
T4: Good crisis comms are essential if an organisation is to maintain loyalty and trust. Should also prevent false rumours #commschat
Effective response provides a springboard to reposition organisation and improve relationships with key audiences #commschat
19:48 - 15 Apr 13
19:48 - 15 Apr 13
So we've got just over 10 min to cover T5: What are the reputational impacts crisis comms can have on a company? #commschat
People can sniff out ungenuine and manufactured responses. Keep them real or your comms will fall on deaf ears #commschat
Corrinne Douglas @corrinnedouglas
19:49 - 15 Apr 13
19:49 - 15 Apr 13
T$ - speed of response is now essential, if you don't say something immediately rumour and speculation build online and offline #CommsChat
Poor response can have a long-term negative impact on employee morale. Staff can be embarrassed to admit where they work. #commschat
adhoc pr @adhocpr
19:50 - 15 Apr 13
19:50 - 15 Apr 13
Staff moral internally can be damaged and brand trust externally is lost as well as valuable customers #CommsChat
T4 effective #crisiscomms can also, depending on situation and organization, include a bit of humor #commschat
Maxim @Maxim_PR
19:51 - 15 Apr 13
19:53 - 15 Apr 13
T5: Long term reputation can be ruined by poor crisis comms. Also important to build reputation BEFORE a crisis strikes #commschat
.@CommsChat Thoughts with those in Boston. Absolutely awful news. #commschat
19:54 - 15 Apr 13
19:58 - 15 Apr 13
5 min left, let's take final thoughts from our three guests. Any lasting wisdom @endajoyce77 @thewriter @adhocpr? #commschat
Be honest. And get your tone just right for your brand: formal sounds shifty, but too slick whiffs of insincerity. #CommsChat
adhoc pr @adhocpr
19:59 - 15 Apr 13
19:59 - 15 Apr 13
Remember the 3 Cs Clarify, Coordinate & Converse & know when to reach for legal advice #CommsChat
Alrighty, our hour's up. Many thanks to our guests tonight and to all who chipped in their thoughts on crisis comms. #commschat
20:00 - 15 Apr 13
20:00 - 15 Apr 13
T5 effective comms can also improve internal morale #commschat
As always, transcript up tomorrow am. G'night all. #commschat
20
20:00 - 15 Apr 13
20:02 - 15 Apr 13
Chance for comms team to prove their worth.Plan, practice and perform when the chips are down. #commschat
Thanks @TheWriter @CommsChat @adhocpr #commschat
adhoc pr @adhocpr
20:04 - 15 Apr 13
20:05 - 15 Apr 13
Thank you everyone RT @endajoyce77: Thanks @TheWriter @CommsChat @adhocpr #CommsChat
Thanks all for your interesting points tonight! #commschat
07:27 - 16 Apr 13
07:29 - 16 Apr 13
Our very own @marywhenman participated in #commschat last night. The following tweets are what she had to say on #crisis management
Best spokesperson: @marywhenman: @CommsChat The person who is the most empathetic to the audience & gravitas for the situation #commschat
07:30 - 16 Apr 13
11:31 - 16 Apr 13
Bad spokesperson = @marywhenman: @CommsChat Overall loss of reputation, collapse of share price, product/brand/service boycott #commschat
RT @markwoodrow: Crisis Comms (topic): Transcript of last night's #commschat w/ @thewriter @endajoyce77 and @adhocpr via @CommsChat htt ...
21

Comms Chat Comms Chat: Stats and Tweets

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Comms Chat Comms Chat: Stats and Tweets

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Comms Chat

Stats and Tweets

By Tweet Category for iPad

Analysis of the session 'Comms Chat' created with Tweet Category

Session Comms Chat

Categories total tweets

Category Text Tweets Replies Links

Tweets per user

Total tweets 156 120 33

Original Tweets 101 114 14

Followers per user

Most Active Users

num. tweets per user

Analysis of the session 'Comms Chat' created with Tweet Category

Analysis of the session 'Comms Chat' created with Tweet Category

Most popular users

Users with the highest impact

Most participative users

Most original users

Analysis of the session 'Comms Chat' created with Tweet Category

CommsChat Total Tweets: endajoyce77 Total Tweets: vickyohare Total Tweets:

TheWriter Total Tweets:

padraic_knox Total Tweets: 17 stackieb Total Tweets: 9

hanovertweets Total Tweets: 7 adamrubins Total Tweets: theICcrowd Total Tweets: 4 3

GraylingCorp Total Tweets: 4 chrismwoods Total Tweets: 3 Dan_Martin Total Tweets: 2

BrittanyGolob2 Total Tweets: 3 AllthingsIC Total Tweets: 2

amandacomms Total Tweets: 3 CHA_Insideout Total Tweets: 2 kchadda Total Tweets: 2

corrinnedouglas Total Tweets: 2 AilsaLogan Total Tweets: 1

spellboundcomms Total Tweets: 2 Bristolmary Total Tweets: FayeOakey Total Tweets: 1 1

Carrotcomms Total Tweets: 1 HollyWatts2 Total Tweets: 1

RebeccaCrosby11 Total Tweets: 1 VMADigital Total Tweets: 1

lethal_weapon Total Tweets: 1 steve_murg Total Tweets: 1

markwoodrow Total Tweets: 1 theblueballroom Total Tweets: 1

thekitchencaddy Total Tweets: 1

Analysis of the session 'Comms Chat' created with Tweet Category

Analysis of the session 'Comms Chat' created with Tweet Category

Most Active Users

1. CommsChat 2. AllthingsIC 3. BrittanyGolob2 4. TheWriter 5. ncardwell

Richard Bailey @behindthespin

The IC Crowd @theICcrowd

Rachel Miller @AllthingsIC

Enda Joyce @endajoyce77

Rachel Miller @AllthingsIC

The Writer @TheWriter

The Writer @TheWriter

Mark Woodrow @markwoodrow

Analysis of the session 'Comms Chat' created with Tweet Category

Most Active Users

1. robertcgage 2. padraic_knox 3. Maxim_PR 4. MontseCano 5. WandP

Steven Murgatroyd @steve_murg

Enda Joyce @endajoyce77

Robert Gage @robertcgage

Lee Southen @lethal_weapon

@CommsChat to respond to the unexpected swiftly and with accuracy #commschat

Robert Gage @robertcgage

Neil Cardwell @ncardwell

Vici Cornwall @kikiloola

Gemma Storey @gemma_m_storey

Martin Deller @dellerm

Vicky O'Hare @vickyohare

Rebecca Crosby @RebeccaCrosby11

Analysis of the session 'Comms Chat' created with Tweet Category