INTRODUCTION OF THE PROJECT REPORT

Aims and Objectives of the Project Report Scope of Study Methodology Adopted Limitation of the Study

INTRODUCTIION TO PROJECT REPORT Shimoga is a beautiful city, located in a heart of Malnad, situated with hill, and mountain, the city has a business of different kind and provides shelter for various professionals and others even in the field of agriculture it has developed to great extent b providing encouragement to plantation crop such as areca nut, coconut etc. As a result the people will have a craze of purchasing four wheelers and two wheelers, two wheelers has become more popular specially among the middle class and rich class people of the city. Two wheeler is also convenient and comfortable for everyone, Honda Unicorn. 1. One of the dreaming bike of younger as well as elder generation of the word. In modern world, the two wheeler have become so popular that it is deemed to be the best means of individual transportation in the city. In fact it has become a fashion to ride the two wheeler in the city. the people in the city and remote area are having a craze of purchasing a two wheelers, it odds to the personality of an individuals and act as a means of quick transportation. But to increase the importance and demanded for two wheeler in the Malnad city of Shimoga. I have selected this topic my project report. This topic offers details. I arising marketing of two wheeler in general and market performance and market shares of HONDA UNICORN and also study of market position of SONA HONDA, Shimoga. This Project report attempts to bring about details regarding history, improving of models. Its competition in present market and also in recent

planning of two-wheeler in India. More stress is given towards the case study of Sona Honda as Shimoga to study the marketing performance of HONDA UNICORN bike in Shimoga City. To provided certain valuable suggestion for the successful marketing of the bike by adopting suitable marketing strategy. AIMS AND OBJECTIVES OF THE PROJECT REPORTL The aims and Objectives of this Project Report are as follows. To analyze the marketing strteg of Sona Honda, Shimoga. To Know about the different mother bike in India. To analyze the sales performance of two wheelers in Sona Hond. To study the history of two wheelers in general. To analyze the problem related to marketing of two wheeler and specific problem confroned by Sona Honda. To Know the consumer performance toward, Sona Honda bike. To Partial fulfillment of the requirement of the BBM degree. to give suggestions for improvement of marketing strategy of SONA HONDA motors.

SCOPE OF STUDY:

The scope of this project contains the customer performance towards HONDA UNICORN at SONA HONDA in Shimoga City. This report also includes the efforts that have been taken by the HONDA MOTOR CYCLE AND SCOOTER INDIA PVT LTD. Sona Honda Shimoga to improve the quality and to push up the sales of HONDA UNICORN. India is the most popular country with over 60% of the population belongs to the middle class or a bit lower middle class. They cannot afford to buy a car which is most costly compared to a two wheeler. Thus two wheelers have become necessity and luxurious item to the majority of population. Now rich class people also prefer the two wheelers. This report contains survey findings of middle class and rich class consumer in order to get a better view of the Topic. The two wheelers being a long lasting product the survey includes the part purchases and a few prospective buyers of the product.

METHDOLOGY: In this Project Report both primary and secondary information have collected to bring out this Project Report. Primary data have been collected through the personal interview with selected owners. The selection of respondent was made on the basis of seminar. Questionnaires are prepared in structural manner and issued to respondents for the purpose of analyzing the market performance of SONA HONDA, their sale analyzes and other details have been collected from dealers of motor bike, Shimoga. LIMITATION OF STUDY: This project report has some limitation they are as follows. It is not possible to get exact correct information from the common man regarding technological aspect fully. But attempt have been made to see that bias doesnt take place and extract answers to make the study as realistic as possible. There are many chance of customer justifying the purchases whether it is wrong or right. This creates a bias in response. The scope of the stud is limited to Shimoga cit only and influences have been drawn with the help of the opinions of the respondent of Shimoga City. Therefore there are chances of influences becoming unsuitable in such markets environment which have completely a different set up of market trade. Since this project report covers the middle class and rich class buyers, it is not possible to get an over all view of the society towards two wheelers.

Even though this project is subject to the above limitations, all necessary attempt have been made and precautions have been taken rare out bias and extract correct so as to make this study as realistic as possible.

A PROFILE OF THE COMPANY

Introduction History Honda Products

The Profile of the Company: The Honda Motor Cycle and scooter India Pvt. Ltd, is a newly established company. It is a branch of Honda Company. The Honda Company was establishing in 1981. Then it was concentrated only on four-wheeler but after it started concentrate on 2 wheelers in all over the world. But in India they were started introducing their two wheelers after 2000. A company was international market and when the sales were zooming the annual sales of the company was 86.507$ and with the production capacity of 3.6 million vehicles per year. Here they manufacture both scooters and bikes. Its manufactory vehicles in India re UNICORN, ACTIVA, DIO, ETERNO. Now company is planning to introduce new 125cc bike named SHINE. In 1981 the company started a marketing department because of the competition in the two wheeler industry. HONDA company is not concentrating more on TV advertisement but are giving add only dailies and weeklies. They started sponsoring motor rallies, and motor cross this company finance their own manufactured products. Their dealers are the authorized person to deal with finance for their regions. Honda Company Limited network all over the country sales service and spares. It is a highly technological basically company. All the machines of products are Japanese model. Only Japanese technology and spares are used in their two wheelers. Honda Company Limited Manufactures the following Vehicles HONDA CB UNICORN

It is stylish and powerful bike of the year. CB UNICORN is the product of HONDA Company Ltd. It is a 149. 1 cc engine, having speed gear, 4 stroke engine first time in India available in the electrical starter as a separate model. However the added auto decompression gives on easy kick-start always. This is No. 1 choice of the youth. CB UNICORN is the indeed good bike, if you are looking for a bike which does not compromise on power and mileage than year choice is restricted to just one. The CB UNICORN has a 15cc 12 BHP engine that tive you inscrutable power, its technologic at edge over other bike is in its built in computer, also cashed the digital ignition system. This determines the optimum ignitioin timing with variable speeds to give you image power and pick up and intelligent corroborator that ensure every drop of fuel is utilized for unmatched fuel efficiency of 60 Kmpl. CB UNICORN facing a competition with its category bikes like, APACHI, CBZ, and PULSUR. But its average sales compare to other bike is high because of its some special features like mono suspension, tuff-up tube and demand shape frame structure. Biking biggest price of the year goes to the technology brilliance CB UNICORN which is an proficient motorcycle are any India has ever seen. Rarely has there been a unanimous choice for the No. 1 bike position among all leading auto magazine is it them any surprise that UNICORN is so popular today among the Indian youth. 2. HONDA ACTIVA: Designed for every one

Honda activa is the large selling scooter in India. The 80% sale of Honda two wheeler belongs to HONDA Activa. It is designed for all category and all age people so it has a good demand in market. It is a power of scoter of 102 CC with a 6 ltr. Tank capacity. It has a specialty like tuff up tube, electrical start, space under seat box multi reflector light etc. 3. DIO _Get notice One look at the DIO will tell you its more an accessory than a mere convenience as Indias first motor scooter. It blends the look of motor cycle with the comfort of scooter. The body mounted hand lamp and sleek indicator leap right of the front. Ample legroom gives you an elegant poise. The body tapers into the tail light and at continue to draw attention of course, this quality us to have the last world on style. If there ever existed an attention magnet, the DIO is it.

PRODUCT PROFILE
Introduction Technical Specification Feature Standard test condition

Introduction to Product The Honda UNICORN was first introduced in SONA MOTORS, Shimoga at 2004. This is a style bike. This is Japanese technology Model bike. This is introduced by HONDA Company Limited. This is the first diamond shaped technology bike and very comfortable bike. This bike is and jested b over drive and business standard Motoring. Honda Unicorn is the first Tuff up tube and MONA SUSPENSION used bike of the India it is a Powerful economical and stylish bike of this bike is Manufacture by taking in the mina of both college student and officials its suits both category people because of its power and unbeaten style. This is the 149.1 cc with 4 stroke air cooled OHC single cylinder engine with mileages of 60 KMPE (In Indian mode) this is one of the India most a prestigious tribute to a technologically superior bike. This is a twin advantages by feature totally the choice one bike of the years. This bike is very powerfully it can reach 60 KM Speed with in a 5 fraction of seconds. This bike have a facility of the self starter and full up table so it is very rush free bike so it is bike of demo. Technological specification:WEIGHT AND MEASUREMENT Kerb Weight Length Width Height - 139 Kegs (Kick) 142 Kg (Self) 2090 MM 750 MM 1095 MM

Wheelbase Fuel tank capacity Reserve PERFORMJANCE

1340 MM 13 Ltr 13 Ltr

Accelerator (0-60 KM) 5 sec Mileage BODY Frame Front suspension Rear suspension Front tire Front break tier Rear break type Advanced design demand Frame telescoic frock Advanced technology more suspension 2.75-18 240 MM disk 130 MM Drum 60 KMPL

ENGINE AND TRANSMISSION Engine Type Displacement Net Power Torque Air filter Corroborator Transmission Gear Shift Patter 1 down 44P 4-Stroke air-cooled OHC single cylinder 149.1cc 13.3 bhp@8000 rph (9.9 K.m0 1.3 ch.qm @ 5500 rph (12.8 K.m) Paper type cv type Constant Mesh, 5 Speed gare

Electrical

Ignitions Stating Battery Features 1. Pick up.

Digital CDI (multi Mapping) Kick/self 12.2.5 Ah ()Kick) /12-7 Ah (Self) Head lamp Haloquen 12v/35 w

Clocking 0-60 in amazing 5 secants, the unicorn boasts the best pick up in its class with cutting edge technology like cv carburetor, 2 way air jackets, pulse exhaust system and offset crank. So its sit and relax while you zoom off to your destination. 2. Mileage: The unicorn delivers, an incredible 60 Kms to a liter with its aerodynamic body and a newly developed engine from Honda that develop high torques at a low RPM, with technologies like 5 speed gae box roller rocker arm and malty mapping the unicorn is engineer to ensure a perfect balance of pick up and mileage. 3. Style: Showing off the best in international styling the unicorn is intensely to make head turn. From a racy front face and masculine fuel and to the sleek rear cowl and unique mono suspension, each and every part is simply a work of art that excellent style. The unicorn is a perfect fusion of sporty and macho design. 4. Stability: Crafted to render only the smoothest, drive the unicorn all about the attention to detail Fitted with the stale of the art mono suspension and a

strengthened and more flexible demand frame. It take all kind of road shock with absolute ease in any Indian riding condition, and also provide ample space for the rider and pillion but enable, a strain and fatigue free posture for long drives. Convenience: The unicorn comes with a multitude of convenience. It is the only motor cycle in India that comes equipped with a puncture resistant up tube in te rear tire, which minimizes in silence of sadden puncture by 70%, a state of the art primary kick and storage place under a seat, unicorn has a self start version. Which offers you ease of starting up just at the push of a button? Fatigue free riding posture: Ample seating & pace and comfort riding position based on the human engineering provide, fatigue free ride for both rider and pillion ever on long drives. Mono Suspension for comfort riding: State of the art mono suspension fitted on a tough yet flexible diamond frame gives the smoothes drive in all Indian riding condition. New age stunning look: Unicorn can make head, turn by flouting the best in international styling. Racy front face, aerodynamic cowl, classy double tail lamp, every part of unicorn exudes style in addition the all new sleek graphic; further add to the style appeal. Vibration free dampers. The vibration dampers on the handle ensure a vibration free aril for stability and a fatigue, ride even in heavy traffic. Standard test condition: Important and special features:

The power of HONDA UNICORN is four superior to any other bike in the test. The Unicorns digital ignition is the most advanced ignition system in this shoot out and kin to mapped ignitions in cars. The HONDA UNICORN also offers the best technology for your money with a cv carburetor and a digital ignition. The UNICORN comes out in top speed and initial pickup of 0-60 Km speed within 5 seconds. The HONDA CB UNICORN comes out to the best double digit BHP 4 stroke bike & in the country. Honda CB Unicorn is the first full tube bike in India. The phenomenal straight-line stability and able handling strong engine performance couple with technology wizardry. Yet unseen on any Indian twowheeler manes enough of a case to make it our choice. And its fuel efficiency cements its posiiton further without a doubt.

CONSUMER QUESTIONNAIRE 1. Name 2. Address 3. Sex 4. Age gorup : a) 18-25 ( ) c) 30-35 ( ) 5. Educaitonal Qualification : a) PUC b) Graduate c) Under graduate d) Post Graduate e) Any Others 6. Occupation () ( ) ( ) ( ) ( ) a) Government b) Private c) Business d) Profession e) Agriculture f) Student () () ( ) ( ) ( ) ( ) ` : : : a) male ( ) b) Female ( ) b) 25-30 ( ) d) 35-above ( )

7. Income group (Per Annum)

a) 30,000-50,000 ( ) b) 50000-70000 ( ) c) 70000-90000 ( ) d) 90000-12000 ( ) e) 12000 ( )

8. Do you have a Credit card b) No 9. If Yes name the brand a) Honda ( )

a) Yes ( ) ( )

b) Yamaha ( ) c) TVS d) Bajaj e) Hero () () ()

f) Any other ( ) 10. If no are you willing to purchase a) Yes ( ) b) No ( )

11. Which Brand would you select : a) Honda ( ) b) Yamaha ( ) c) TVS ( ) d)Hero () e) Any Other ( )

12. In case the vehicle you have was not in the market then which vehicle would you like to buy?

14. Year of Purchase

15. Factor you observe while selecting the vehicle rank them in order of your performanc.e a) Price ( ) b) Appearance ( ) c) Technology ( ) d) Durability ( ) e) Quality ( ) f) Mileage ( ) g) Color 9 ) h) Reserve ( ) I) Less Repair ( ) 16. Have you Heard of HONDA UNICORN 1) Yes () 2) No ( )

17. If Yes How? a) Friends b) Observation c0 Advertisement d) Showroom visit () ()

e) Any Other service ( ) 18. Type of Purchase a) Cash b) Loan 19. What is your opinion about HONDA UNICORN a) Excellent ( ) b) Good c) Not Bad d) Infective ( ) ( ) (

20. What facility do you expect form your dealer? a) After Sales service ( ) b) Periodic checking ( ) c) Installemnt facility ( ) d) guarantee () e) Any other ( ) 21 Are you satisfied with your dealer service. a) Yes b) No ( )

22. If no what are the factors? a)Poor Service ( ) b) No checkup ( ) c)Expensive ( ) d) No facilities ( ) e) Delay in service ( ) f) Any Other ( ) 23. Do you find anything superior to the HONDA UNICRON. a) Yes ( ) 24. If yes in what aspect a) Price ( ) b) Quality of Performance ( ) c) Style ( ) d) Any other ( ) 25. You need two wheelers because? a) Necessity ( ) b) Style ( ) c) Prestige ( ) d) Other reasions ( ) 26. What are your valuable suggestions for improving HONDA UNICORN/ Date: b) No ( )

Place:

Signature