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Why Optimize End-to-End?

Customer Case Study


Issue 1.0 January 12th 2011

Agenda
End-to-End Case Study:
Value Delivered: Reduced CAPEX & OPEX Improved Network Quality Why Optimize End-to-End? Optimization Case Study Details: Objectives Network Challenges Solution Approach Root Cause Analysis Impact Summary Results Before & After Conclusion

Value Delivered
Tangible Financial Value:
$10M CAPEX Savings $1.5M / Annum OPEX Savings

Better End-to-End Network Quality:


10% Improvement in Accessibility
= Call Blocking

10% Improvement in Retainability


= Dropped Calls

KPI Metrics and Business Impacts


Parameter / KPI Inter-MSC HO HO Success Rate Paging Success Rate C7 Signaling Bytes Inter-SGSN RAU MSC/SGSN Capacity SDCCH Blocking SDCCH Drop Rate TCH Blocking TCH Drop Rate IRAT Success Rate Improvement 40% 5% 2% 20% 30% 10% 0.20% 0.10% 0.50% 0.10% 2%
Less Touching Network & Rework Reduced CAPEX & OPEX Spend KPI Based Revenue Improvement

10% Improvement

15% Improvement

25% Improvement

Why Optimize End-to-End?


With increasing use of Mobile Devices and Applications, Networks are experiencing unprecedented Capacity Demands. Mobile Operators must change their Business Models to ensure that they drive profits from the Mobile Internet and are under tremendous pressure to Cut Costs To keep costs lean while maximizing Network Capacity and Quality of Service, it is critical to Optimize the Network from Endto-End Cerion is the world leader in Mobile Broadband Network Optimization. Our solutions reduce Network Costs, Improve Network Performance and balance the tradeoffs between Network Capacity, Cost and Quality of Service.

Case Study Details


Ericsson GSM Network 17 MSC, 35 BSC, 40,000 TRX

Objectives
Deliver End-to-End Optimized Network Design Improve End-to-End Network KPIs
Increase Network Capacity Improve Network Quality Increase Handover Success Rate Reduce TCH and SDCCH Blocking Increase Paging Success Rate Reduce SDCCH/TCH Drops

Deliver an Engineering Process that improves Network Performance and Quality on an ongoing basis

Network Challenges
Excessive MSC Load

Core & RAN Performance Issues


Daily CPU BH

Imbalanced MSC Load

Core & RAN Capacity Issues Reactive Capacity Planning Process

Imbalanced Radio Control Load

Massive Growth 10K Site adds/Month

End-to-End Solution
Polygon Planning

Network Design
(What-If Scenarios)

DESIGN

CSVR

Implementation
(Sequence Re-parenting)

Re-Parenting Plans

CS/MGW MSC SGSN Unified Network Model BSC RNC

PLAN

IMPLEMENT
BTS Node B

Capacity Demands & Requirements

Capacity Planning
(Predictive Capacity & Demand Modeling)

OPERATE FORECAST

Measurement & Assessment


(Actual Performance)

CS, PS, Subs & Transaction Forecasting

Leverage Cerion Optimiser To Deliver A Fully Integrated Predictive Planning Process

Cerion Optimiser System View


Accurate Growth Modeling Network Measurements

Cerion Intelligence Builder

KPI Performance Optimization

E2E Capacity Planning

Site-Level Engineering Server & Border Optimization Implementation Planning

10

Optimiser Root Cause Analysis


Non Optimized Core Borders
7000 Inter-MSC Handovers generated by by non-optimized border.

Non-Optimized RAN Capacity


Poor Borders with high imbalance in utilization

Cell 8513 8514 8516

TRX SDCCH SDCCH Blocking SDCCH Drop 4 4 4 2 2 2 69 82 26 2 3 2

Non Optimized Cell Capacity


Traffic and Signalling Congestion

MSC Impacts
MSCA MSCQ MSCB MSCE MSCK MSCC MSCF MSCG MSCN MSCI MSCL MSCP

MSCD

MSCH

MSCJ

MSCO

Before: Non Contiguous Serving Areas Elevated Signalling Levels Core Processing Exhaust Excessive Inter-Office Trunk Requirements

MSCA MSC B

MSCQ

MSCJ MSCE MSCP

MSCC

MSCF

MSCR

MSCG

MSCI

MSCN

MSC14

After: Optimized Serving Areas Reduced Signalling levels More Processing Capacity Lower Inter-Office Trunk Requirements

MSCD

MSCH

MSCQ

Radio Controller Impacts


Before: High imbalance in utilization with service blocking Increase in complex signalling transactions Limited knowledge about target sites for handoff gives performance issues After: Improved balance with increased network headroom Less network signalling and lower processor loading Improved Accessibility, Retainability and hand-off performance,

Benchmarked Performance Gains

MSC Handover Reduction


BEFORE: BSC2 was island between 3 MSCs MSCD AFTER: Reduced Inter MSC Handovers 40% MSCD MSCE MSCE

MSCA
BSC2

BSC2

MSCB

MSCA MSCB

40% Reduction In MSC Handovers

MSC Capacity Improvement

Holiday Weekend 984K

Before After
12000K

MSC A Capacity Improvement

MSC B Capacity Improvement


Page 1

15% Improvement In MSC Capacity

Handover Success Improvement


Reward Reward

No Reward

No Reward

MSC A Handover Success Improvement

MSC B Handover Success Improvement

6% Improvement In Handover Success

SDCCH Drop Rate Improvement

Before After SD Drop= 0.55% SD Drop= 0.45%


Improvement at Border Cells

10% Improvement In SDCCH Drop Rate

KPI Performance Improvement


Penalty No Penalty Penalty No Penalty Reward Reward

10% KPI Improvement Moved Related Payments From Penalty to Reward Zone

Conclusions
Delivered End-to-End Optimized Network Design
15% Reduction in CAPEX & OPEX

Improved End-to-End Network KPIs


10% Quality Improvement in Accessibility & Retainability Increased Handover Success Rate Reduced TCH and SDCCH Blocking Increased Paging Success Rate Reduced SDCCH/TCH Drops

Provided an Engineering Process that improved Network Performance and Quality on an ongoing basis End-to-End Optimization Improves Your Competitive Edge

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