social Media OVERVIEW

2013
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ignite
Your social Media Following
Be Cognizant of Culture
Shifts Happening Now
who am I? Who is Social Terra?
We believe in merging traditional and
Social media marketing.
Early Adopter: Started Experimenting with Social in 2007.
Risk Adverse vs Risk-Seeking. I am Risk-seeking.
Financial Services & Tech Industry Insider
Worked for The heddings Property Group, The Corcoran
Group and Halstead Property.
10 Years in NYC Real Estate - 100+ Million Sales Volume.
Contributing Blogger for Inman Next & Inman Ambassador.
Been featured in the New York times, New York Magazine,
Ny metro, brokers weekly, better homes & garden blog
Why listen to me?
-
Bottom Line: Social is the act
of making material more
shareable and findable. Period.
You Feel like this?
But want this?
YOUR POCKET
Why so Hesitant?
TRANSPARENCY. When you share
information freely you dont lose it (i.e. give
up market share), you and the customer
now both have it. Its not a zero/sum game.
GIVE WITHOUT EXPECTING BACK!
Silos Are Dead.
Silos are management systems incapable of
reciprocal operation with other, related info
systems.
Silos are dead.
Some Data
of small-business
owners reported getting new
customers from social media.
(CrowdSpring 2012)
50%
Nearly of active
Internet users visit social
networks and blogs. (Nielsen 2012)
80%
of online American
adults (approx. 129 million)
access some form of social
media each month. (Experian 2012)
91%
According to an analysis of
_____________________________________
_____
By the business consulting giant McKinsey
Global Institute, social technologies
stand to unlock...
4,200 companies
$900bill-$1.3trill
Pre-Qualifications
Preferred NOT ABSOLUTE
Know Thyself
B
R
A
N
D
I
N
G
Basic
Typing
and
Computer
Skills
AT LEAST Know 2 Things:
1 - Your Why
2 - Your Target Demographic
Sites every Business
person should be on
right now:
MACRO LOOK
J2$ C*.%
K/6 C*.%
1.
facebook
Average User has 245 friends
1 Billion Users
Complete Your About
section (aka Profile) before
You invite Friends!!!
Personal Profile Photo
Cover Photo
Users! friends! Mini Feeds streamed in one giant feed
Privacy Settings
@
.
4
3
7
7
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/
6
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6
INSIDER TIPS
www.coverphotofinder.com
Second Degree Connections
...is where the leads are.
Brand PageS
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Add Facts,
Stats,
Information
PRO TIPS
Whenever someone becomes a fan of your page,
your news appears in their Mini Feed and their
friends News Feeds.
Fans are those who have liked your page
Facebooker Beware
2.
twitter
The average user follows
(or is followed by) 51 people.
(source: Diego Baschs Blog)
Complete Your Profile &
Design before You Start
Following & Engaging!!
Username
Personal vs COMPANY/TEAM
Personal Brand = @StephLDavis
COMPANY Brand = @advocategroup
IL&7-#.2111
Personal Brand
Profile Pic/Thumbnail
Twitter Handle
Cover Photo
Bio 160 Characters
Background design
Include some fORM of Real Estate OR YOUR
FOCUS OF brand/business in Your Twitter
handle....
I.E. mjarachRENYC
design
Whats a Tweet?
add an image add your location
Pro Tips
Create a personalized
so you can build an audience around a specific
theme, event or discussion topic, and then add
that stream to your dashboard.
#hashtag
F
A
I
L
CAUTION:
GFF (Get Followers Fast). Sites that
promise to get you more followers if
you provide your username and
password. After signing up, these sites
send spam from your account. Don't
use them.
3.
linkedin
Complete Your Profile
before You Promote or
Invite colleagues/Contacts.
Users can still post to Twitter from LinkedIn,
but they cannot post to LinkedIn from Twitter.
grow your network
Connect to others from
your Current Job Page or
Groups and other categories
such as Connections,
Companies, Features and Skills.
linkedin ads
LinkedIn has an advertising
program that can be used to
drive new prospects to
your landing page, LinkedIn
group or other destination. The
ads work the same way Google
paid search ads work.
Insider tips
Follow influential People
Dont be shy about reaching out to
organizations or people on LinkedIn.
BUT dont do it all at once - you
will look like a spammer.
4.
google+
Google's +1 button improves your
Google search ranking, which is
always a good thing!
Google+ is integrated with Google
docs, Chrome, Reader, Gmail, and
YouTube.
COMPLETE YOUR PROFILE AS MUCH
AS YOU FEEL COMFORTABLE!!!
Data Liberation
Privacy Controls
Quality and Quantity...
KEY WORD - DIVERSITY.
make your posts personal
ON AIR NOW LIVE OVER YOUTUBE!
http://socialstatistics.com/
http://www.allmyplus.com/
Links You Must Know
5.
youtube
Complete Your channel
design before engaging and
promoting!!
STATS
Every 10 days, a century of video is uploaded.
Every second, one hour of video is uploaded.
24 hours of video is uploaded every 24 seconds.
9 months of video is uploaded every two hours.
A decades worth of video is uploaded every day.
tags and Meta-Tags
Social Terra Tags
social media consulting, social media
marketing, social media optimization,
SMO, social media audits, social media
management, SEO, stephanie l davis,
stephldavis, stepherdavis, social media
classes, social media seminars, social
media videos, social media, social real
estate, #socialre, #socialterra, social
media and real estate, real estate
agents, realtors, real estate education,
real estate seminars, real estate
training, consultants, new york city
real estate "Social Media (Industry)"
@.&# M3%#6 IL&7-#.
Interactive transcript
NEW FEATURE!!!!
6.
pinterest
Personal Account
Business Accounts
7.
instagram
F&/$&2:4 8&0.EEE
webstagram - just use it!
Takeaways...
The pace of the evolution of social
media is so fast that we forget that
they were only introduced in 2010
with Facebook's official like button
appearing in April of 2010.
So Relax
Contact Stephanie Now!
steph@socialterraconsulting.com
or @Stephldavis