INTEGRATED SOLUTIONS NEW SPONSORSHIP OPPORTUNITIES

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’09
 What’s new in 2009
The New American Artist Online Community

Overview Newly launched to help artist pursue their passion with others, this new site will feature blogs, forums,
galleries, competitions and more. Visit http://forums.myamericanartist.com

American Artist Competitions

What makes American Artist magazines
American Artist will present two new competitions for 2009. The Scholastic Competition will recognize
so special? and award exceptional art students and bring awareness and visibility to their instructors and art
Trust built up over 70 years. Artists count on the information in our print and digital
schools. Instructors nominate deserving students to receive a scholarship to their school, artist supplies
products because they have been able do so for more than 70 years.
COVER and national recognition. Sponsorship includes category exclusivity, extensive promotion and event
Freesias, Plums, and Oranges participation. Weekend with the Masters & Conference will bring together the top 17 representational
by Ellen Buselli, 2007, oil on linen, Serious readers who are ready to act.
16 x 15. Private collection.
Statistics prove that our readers are serious,
With both monthly artists in the country for a long weekend of instruction, presentations and panel discussions. This event
will set the standard for the most exclusive, prestigious, high-caliber art event offered anywhere in the US.
TOP, LEFT they buy quality products, they work print products and Sponsorships include a variety of onsite events with extensive promotion preceding and
Peonies hard to improve their abilities, and they
by Michael Van Zeyl
depend on the information and inspiration
daily online coverage, following the event.
2007, oil, 18 x 16.
Collection the artist provided online and in print. serious artists
American Artist e-newsletter Delivered Twice Weekly
TOP, Middle
Depth of coverage. Each article in
around the world get This popular newsletter covers oil, watercolor, pastel, printmaking and more and is 100% opt-in
The Ungrateful Son
by Jean-Baptiste Greuze, ca. 1765, the monthly and quarterly magazines actionable insights subscription. Now available bi-weekly on Tuesday and Thursday, the newsletter will feature content
red chalk on white paper,
explains everything readers want to know from Steve Doherty blogs and Blog Review- Highlights from myamericanartist.com. Two exclusive
16 ½ x 16 ¾.
about materials, techniques, styles, and
and inspiration to sponsorship positions on each newsletter offer high visibility and effective targeting.
TOP, Right inspirations. develop their craft.
Catskills From Blithewood
by James Gurney, 2003, oil, 9 x 12. Custom Publishing Solutions
Private collection. A Showcase For Advertisers online and American Artist offers advertisers exclusive category sponsorships of supplements delivered in polybags
in print. The ads in our magazines usually appear in the front of the publications next to with our regular issues. These supplements
valuable editorial material that is well read, as well as in prominent positions on the website can also be mailed to separate lists or used
where viewers see them associated with relevant content. as collateral literature.

Just what artists want Advertorials

With both monthly print products and daily online coverage, serious artists around the The fall issue of Drawing contained special
world get actionable insights and inspiration to develop their craft. The experts at American advertorial features on art schools and
Artist share their passion, highlight respected artists who provide inspiration, and offer ateliers that brought increased awareness
instruction in targeted vertical content areas. to their educational programs. Look for
additional opportunities in 2009 that help
companies and educational institutions
market themselves more effectively.

For More Information

Contact Mary McLane, Media Sales Manager, mmclane@myamericanartist.com, 970-290-6065 or
Jim McIntosh, Media Sales Director, jmcintosh@myamericanartist.com, 513-961-0034
 MyAmericanArtist.com Editorial Sections
288,000 page views per month, 40,000 unique visitors, Within our family of publications and new media
averaging 9 minutes and 5 pages viewed per visit. channels, readers talk to each other, publish content, and
(source: American Artist online survey 2008)
discover a wealth of information to motivate and help
Sponsored content them in their own work.
Advertisers can post “clips” of their pre-produced video on the American Artist site for
“It is wonderful maximum impact and repeated viewing or sponsor an instructional video “slideshow” Content Areas
to be able to distilled from content featured in American Artist, Watercolor, Workshop and Between monthly and daily art instruction coverage, serious artists around the world get actionable
Drawing magazines.
watch video insights and inspiration to develop their craft. Experts share their passion. Respected artists provide
inspiration and instruction.
demonstrations Web advertising that drives traffic to your site Oil Acrylic
by accomplished Target your message to serious artists interested in what you have to sell. A choice to Watercolor Pastel
two ad sizes and just two ads per page* enhances brand awareness and visibility. Drawing Workshop
artists. Watching Business of Art Beginners’ Art Instruction
Jeremy Lipking Community Forum section Techniques to Try Art Links
This new online community is for artists who want to talk with each other, share
create the artwork, express opinions, get answers to technical questions, and access useful When and how readers want their content
painting Liz on instruction. You’ll find blogs, video, forums, galleries and much more. Every American From engaging step-by-step audio and video demonstrations to the new community artist forum,
Artist run-of-site web campaign receives impressions on these highly active pages. myAmericanArtist.com offers an exciting and growing selection of interactive features that provide
your website multiple contact points to deliver an immediate, targeted and cost-effective message to the serious artist.
was great – I Artist Behind the Brand
only wished it To help manufacturers and retailers promote their educational and training programs, we
profile key employees and consultants who are artists, designers, educators,
lasted even and business people.
longer. Thanks
for the great
demonstration.” Your Brand Here Your Brand Here Your Brand Here
Nancy T. – via e-mail

Your Your
Your Brand Brand
Brand Here Here
Here
Product Overview American Artist
First launched in 1937, American Artist is the leading
magazine for representational and figurative artists. It has
long been a resource for artists seeking inspiration and
instruction on improving their craft – a need we attend to
in every section of the magazine. In addition to many step-
by-step demonstrations in our featured articles, we provide
Workshop advice-based monthly departments.
The newest of our publications, Workshop offers the kind
of in-depth instruction in oil and acrylic painting one
normally expects to receive during a workshop with a
nationally known artist. Each article takes the reader
on location or into the studios of artists who will offer
step-by-step demonstrations, assign exercises to teach the
fundamentals of painting, critique student work to explain
how it could be improved, offer guidance on establishing
“I recently purchased a copy of
a personal style, and suggest ways of improving one’s skill Drawing at my local bookstore,
and understanding.
and I was delighted to find such
diversity and quality in the
articles. Thank you for keeping
the art of drawing alive!” Kent J. .—
Canada

Watercolor
Since 1986, Watercolor has offered advice, instruction, and
inspiration to watermedia artists of all styles and subjects,
covering everything from tightly rendered still lifes and
Photo Realism to juicy, loose florals and nonobjective
works. The magazine profiles the artists and their
techniques and focuses on the materials and exhibitions
devoted to this challenging and exciting medium. With
large, full-color images, step-by-step demonstrations,
and informative, descriptive text, Watercolor is an essential
painting companion.
Drawing
Drawing was launched in 2003 to provide working artists
with information and inspiration regarding the foundation
of art: drawing. Whether one works in watercolor, oil,
silverpoint, or clay, most every endeavor begins with
a sketch. For many artists, the drawing constitutes the
finished work. Finally, here’s a publication that focuses
on it all – fine art created with graphite, Conté crayon,
charcoal, metalpoint, etching tools, and other materials.
Learn about the techniques of masters from Andrew
Wyeth to Leonardo, from Wayne Thiebaud to Lucian
Freud, from the Renaissance to today, in Drawing.
Product Overview Readership Profile
Highlights “I loved the John Subscriber Demographic Data
Twice every year the editors of American Artist select the best Female 70.0 %
articles published on a particular topic and assemble them
Parks video on
Male 30.0 %
into one easy-to-use reference publication. your website. Married 71.5 %
I think many Own their own homes/apartments 83.9 %
Spring: Average household income $61,600
Watercolor Highlights: The best articles published in the past artists will find it College degree or higher 61%
10 years on both basic techniques and new creative options. 18-34 yrs. 6.1%
The issue will describe the materials and techniques used
to be a valuable
35-54 yrs. 41.6 %
for traditional transparent-only painting as well as the educational tool, 55 and up 52%
more contemporary approaches to gouache, casein, acrylic,
as we are never
watercolor, and mixed media. Subscriber Readership Data
beyond reviewing Average length of American Artist subscriptions: 6.7 Years
Fall:
Learning From the Masters. This magazine will offer a
the basics. The Artists subscribing 10 years or more: 42%
Average time subscribers spend reading an issue: 3 hrs, 57 min
compendium of articles on both historic and contemporary availability of this
masters of oil, watercolor, pastel, acrylic, and egg tempera
painting.
type of education Online Demographic Data
is wonderful. Female: 66.6%
Male: 33.4%
I look forward 20-39: 7.6%
to more online 40-49: 15.2%
50-59: 32.1%
demos.” 60+: 44.6%
Pat Z. – via e-mail

Subscriber Involvement in Art

Over 10 years: 79%

Skill Level
Serious Amateur: 49.6%
Professional: 31.4%
Casual Hobbyist: 10.4%
Other: 8.6%

Taken Art Education Classes in Last 12 Months

Community Art Center/Schools: 38.3%
Artists’ Studios-Private Lessons: 34.1%
College or University: 22.7%
Retreats: 10.9%
Local Art Shop: 10%
Other Resources: 20.9%

For More Information

Contact Mary McLane, Media Sales Manager, mmclane@myamericanartist.com, 970-290-6065 or
Jim McIntosh, Media Sales Director, jmcintosh@myamericanartist.com, 513-961-0034
A Targeted Audience of Active, Avid, Accomplished Artists

Top Resources for Getting Information on Art Supplies Sources From Which Art Supplies
Magazines: 38.8% Are Purchased
Internet: 25.3% Independent Art Shop: 62.1%
Teacher/Instructor: 12.1% Internet: 62.2%
Art Supply Chain: 59%
Magazine Subscriptions Craft Chain: 24.4%
American Artist: 66.9% Education or Specialty Retail: 9.8%
The Artist’s Magazine: 42.7% Art Shows and Events: 6.8%
Watercolor: 27.9%
Drawing: 27.5% Supplies Purchased in the Last 12 Months
International Artist: 20.9% Brushes: 83.8%
Watercolor Artist: 9.2% Art Books: 68.7%
Art Calendar: 5.2% Drawing Paper: 54.2%
Watercolor Paper: 52.5%
Magazine Purchased at Newsstand Pre-Stretched Canvas: 50.9%
American Artist: 42.5% Oil Colors (traditional) 49%
Drawing: 27.4% Watercolor: 47%
The Artist’s Magazine: 26.5% Graphite Pencils: 45.1%
International Artist: 25.7% Acrylic Colors: 38.8%
Southwest Art: 20.2% Oil Mediums: 36.9%
Watercolor: 19.9% Palettes: 33%
Watercolor Artist: 10.7% Colored Pencils: 32.2%
Painting Panels: 31.4%
Annual Purchases of Art Supplies Charcoal: 31.2% Get attention on
Less than $300: 13.3% Easels: 29%
Drawing Pens (fine line): 28.5%
myAmericanArtist.com
$299 to $400: 29%
$401 to $1,000: 33.7% Acrylic Medium: 25.7% Average of 40,000 unique visitors
$1,001 to $2,000: 14.5% Soft Pastels: 25% and 288,000 page views per month
$2,000 +: 9.5% Conte or Color Sticks: 19% spending more than 9 minutes on each
Oil Colors (water-mixable): 10.2% visit
Oil Pastels: 9.2%
Annual Purchases of Art Supplies
Advertise your products and services
Actions Taken After Seeing Ad in Art Magazine online and you’ll reach serious fine
Visited Advertiser’s Website: 79.8% artists who are actively looking
Purchased Product or Service: 58.6% for information about art supplies
Requested Info About Product or Service: 34.1% and services. Provide an immediate
Used Ad For Creative Idea: 23% connection with artists who can link
directly to your website with a simple
click. Create awareness and build your
brand’s equity in the hearts and minds
Sources:
American Artist Survey, Lieberman Research Worldwide, 2006 of the serious artists.
American Artist Online Subscriber Survey, 2008
Google Analytics 2009

For More Information

Contact Mary McLane, Media Sales Manager, mmclane@myamericanartist.com, 970-290-6065 or
Jim McIntosh, Media Sales Director, jmcintosh@myamericanartist.com, 513-961-0034
Marketing Opportunities
The American Artist family of publications offers you a
comprehensive range of turnkey marketing solutions in
order for you to reach, engage, and affect your primary
target – fine artists.
We can create a fully customized marketing campaign for you via our unlimited lead-generating tools – from
print to online exposure to direct marketing and much, much more.
Display Advertising
Build your brand by investing in the brand artists trust – American Artist. Showcase your products and
services within our award-winning editorial by medium, within a special report, or in one of our quarterly
publications. Whether you’re establishing a new brand, extending awareness, or creating a direct-response
campaign, our sales team will help you design a marketing plan specifically for your goals.
Sponsorship Opportunities
Sponsorships are an ideal approach to meet your needs and direct your message to your target audience. Pick
and choose your vehicles, print and online, to advertise your products and services at the right place, at the
right time, to reach active artists of all levels and media. Integrated and custom solutions are available.
American Artist Contests
Develop a one-to-one relationship with the artists who use your products and services and support their
efforts to improve their craft. There are several levels of sponsorship opportunities to fit your marketing
budget and build visibility for your brands. Encourage them to try your products in our innovative sample
program, a great lead-generation tool for your company!
List Rentals
American Artist postal and email lists
List Rental Information: Millard Group, Inc 603-924-9262, Allison O’ Neil x 2145,
Donna DiMarua x 2159
Reprints
Gain even greater positive exposure from your editorial coverage in American Artist publications through our
reprint services. Reprint Information: The YGS Group, Ray Trynovich 800-290-5460 x 148
myAmericanArtist.com
American Artist online is an ideal place to build your brand with today’s fine artists. The information on
myAmericanArtist.com is organized by medium and by skill level, so you can target your message directly
to the artist’s needs. Fresh Content, Every Day: More news items, demonstrations, galleries, articles,
technical information, and critiques are posted daily by medium and for all levels – providing great ways
to integrate your campaigns in line with artist needs.
Banner Advertising
Banner ad campaigns provide a simple and cost-effective way to increase brand awareness and visibility
while driving traffic to your site. With just one leaderboard and one rectangle ad positions per page, your
creativity and impact will be enhanced avoiding the clutter of other websites.
American Artist eNewsletter
Deliver your advertising message to professional and amateur artists with great frequency through one of
the American Artist e-mail newsletters!
• High open rates and click-through rates--averaging over 43 percent--make this a great means
to promote your art-related products and services to an engaged group of art enthusiasts for a
fraction of the cost of direct mail.
• Our newsletters are only sent to subscribers who have opted-in to receive them, creating an
advertiser-friendly environment and ensuring the information is considered valuable to the
recipient.
• Sponsorships can include a text ad placed at the top or within the body of the email or banner
ad units.
Customized eNewsletters — Dedicated Email Blasts
Custom publishing specializes in delivering your message beyond an ad page via custom eNewsletters. We
help build and expand your client marketing objectives, including: increasing company/brand awareness;
educating prospective customers; establishing and fortifying market position; and creating unique message
environments.
For More Information
Contact Mary McLane, Media Sales Manager, mmclane@myamericanartist.com, 970-290-6065 or
Jim McIntosh, Media Sales Director, jmcintosh@myamericanartist.com, 513-961-0034
American Artist
Editorial Calendar 2009
January
Pastel – How Urania Christy Tarbet designed storage spaces in her new studio
Oil – A profile of Italian-American painter Pino, a popular poster & print artist
Gouache – Joan Becker’s large paintings of colorful costumed figures
Prints & Paintings – Lisbeth Firmin’s big break came in an American Artist contest
June
Oil – Paintings of children from a NYC exhibition of Richard Schmid’s protégés
Acrylics – Scott Coulter’s techniques for painting vibrant landscapes
Colored Pencil Drawing – Winners of the annual CPSA competition
Online – Winners of the student drawing competition

February
Drawing – On video and in print, Bill Lundquist tells of the importance of drawing
Portraits – Drawings, color studies & sketches of the official NY governor’s portrait
Oil – Landscapes and interior scenes recently shown in gallery exhibitions
Acrylics – Outdoor murals and large scenic paintings by Garin Baker
July/August
Watercolor – Timothy J. Clark previews his Master’s Workshop
Online videos – Interviews filmed during recent artists’ conventions
Pastels – Melisa Hefferlin shows how to paint figures in the landscape
Plein Air Equipment & Supplies – Equipment to simplify outdoor painting

March
DIRECTORY OF ART SCHOOLS & WORKSHOPS
Oil – John Taye paints over random patterns in this step-by-step demonstration
Watercolor – Joel Popadics tells how to overcome problems painting in cold weather
Drawing – Custom made papers for special drawing techniques
September
Oil – Why four master artists use different palettes of colors
Pastel – Surfaces artists prepare and those they buy
Printmaking – Using drawings & paintings as the basis of monotypes
Drawing – Scratchboard illustrations by Cathie Bleck

April October
Acrylics – More information on exciting new developments Matting & Framing – Paintings made to fit the size & style of historic frames
Oil – Mary Sipp Green describes a series of Impressions of Normandy Oil – Claudia Seymour offers a step-by-step still life demonstration
Oil Mediums – Robin Frisella uses mediums to emulate 17th century Dutch painting Sculpture – Keith Christopher shows how he works with a bronze casting foundry
Top, Left
Digital Printing – Phyllis Seltzer provides a video of how to transfer digital images Printmaking – Water-based materials for safer printmaking Ronda
by Micheal Reardon, 2006,
watercolor, 21 x 10. Collection the
May November artist.
NEW SERIES: MASTERS TEACHING IN COLORADO SPRINGS SPECIAL SECTION: GIFTS ARTISTS GIVE EACH OTHER
Top, Right
We begin profiling the top realist artists who will be teaching at the American Artist Resources Online – Expanded services & news on www.myamericanartist.com Larry Moore has the rare ability
Masters Workshop this September at the Fine Arts Center in Colorado Springs. Oil – Winners from the annual Oil Painters of America juried exhibition to talk about his decision–making
process while painting.
Oil – Three palettes of colors that will improve your paintings Watercolor – Winners of the online search for the Top Ten Watermedia Artists
Matting & Framing – When and how to glaze works on paper Bottom, Right
Pastel – Sets organized for different painting subjects December Azalea
by Stephen Scott Young, tempera
SPECIAL SECTION ON PASTELS WITH DISTRIBUTION The Business of Art – Marketing strategies in a tough economy on panel, 11 x 14. Courtesy John
AT THE IAPS CONVENTION Oil – Tips on painting group portraits Surovek Gallery, Palm Beach,
Florida.
Pastel – Combining pastels with other media for special effects

For More Information

Contact Mary McLane, Media Sales Manager, mmclane@myamericanartist.com, 970-290-6065 or
Jim McIntosh, Media Sales Director, jmcintosh@myamericanartist.com, 513-961-0034
 © 2009 American Artist Publications

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