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TABLE OF CONTENTS NO. 1. 2. 3. 4. 5. 6. 7. 8.

PARTICULERS EXECUTIVE SUMMARY INTRODUCTION LITERATURE REVIEW RESEARCH METHODOLOGY DATA ANALYSIS FINDING AND CONCLUSION BIBLIOGRAPHY ANNEXURE PAGE NO. 2 2 3 4 7 16 17 18

S. R. Luthra Institute Of Management

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1. EXECUTIVE SUMMARY
This research proposal is prepared on the topic of Various criteria affecting preference of MBA students while selection of Job in Surat city only. In the current scenario, due to growth of the industrialization, many students are attracted to do post-graduation in MBA. And after completion of MBA, there are different sector for employment like banking sector, investment company, insurance company, manufacturing company, academy, government sector, media and entertainment sector etc. and today, most of the young freshers attract to set up their own business.

This project is conducted to study various criteria that MBA students taking into consideration while choosing his/her careers first job. They choose MBA, to achieve their career objective goal. Preference of the students about employment in different sectors is affected by their career goal, interest towards particular area, guidelines from seniors, family background etc. But while choosing their first job they consider certain criteria. Some of the criteria which affect MBA students preference for job selection are Job profile, salary, corporate image of the company, sector of the industry, Location, interesting work, flexible working time, career development, training and development etc.

2. GENERAL INTRODUCTION OF RESEARCH


Today, education system is growing and students have some extra knowledge which helps all the companies to grow. It is essential for the companies to know the students preference for the job. During post graduation, students have some perceptions about employment in different sector and they set up certain criteria to choose the right job.

Here, we are conducting a research on various criteria affecting preference of MBA students while selection of job. What are the criterias that students taking into consideration are studied in this report.

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3. LITERATURE REVIEW
Job selection is the process of decision making. A great number of studies, researches and write-up has been conducted for a period of time and still emerged as one of the top-priority research, due to rapid changing and need of time. MBAUniverse.com, Indias No.1 Portal site is conducting various surveys about companies, students, career opportunities, etc. MBAUniverse.com with its research partner Synovate has conducted the third edition of annual MBAUniverse.com Career Aspirations of MBAs Survey 2010. The survey reveals insights into the dreams of MBA students with respect to their final placements in the year 2010. According to MBAUniverse.coms survey, Money is not the most important criteria for management graduates. 'Job Profile' is the most important criteria while choosing a job. The other criteria that they mentioned are salary, brand image of the company, job profile, location of the job and the industry sector. For example, The MBAs were asked in the survey Which are your top sectors of choice where you will seek placement? The highest percentage of 57% goes to Management Consulting which figures at the top of the heap. 40% would like to work in an FMCG company, 35% would love to work in an Investment Banking firm, 30% would be happy in the Banking & Insurance sector and there are also many takers for the IT/ITES and Media & Entertainment sectors with 27% each in both the sectors.

In foreign countries also, these types of research are conducted for all the students. The research was carried out in 2007 by Hewitt Associates, Monday Insight and the Business Foundation for Education. The survey involved a sample of 12,477 students from 37 universities and 71 faculties or courses. This represents 10% of all students in Bulgaria and the survey is nationally representative in terms of universities and regarding students.

According to their research, Remuneration (73%), career development (53%), possibilities for further training (37%) and interesting work (29%) were among the leading motives identified by students in influencing their future choice of employer.

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However, some variations arose in the ranking of motives between students on different courses and at different stages of education.

4. RESEARCH METHODOLOGY
PROBLEM STATEMENT To know the various criteria affecting the preference of the MBA students for the selection of the job. OBJECTIVES OF THE STUDY 1. To know the students views & Preferences about their employment in different sector. 2. To know the perception of students about employment. 3. To know whether the students predetermined criteria about job selection will affect their decision while getting job. 4. To get the practical knowledge of the study.

A. Research Design: Descriptive Research Design


We are interested in knowing the criteria affecting preference of the students for the selection of the job. So, we are required to study the MBA students views & perception about the different job sectors. So here, descriptive study is used.

B. Population:
The population is that who are doing post graduation in MBA in Surat.

C. Sample Size:
The sample size is 50 students who are doing post graduation in MBA in Surat city.

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D. Sample Design or Method:


A sample design is a definite plan for obtaining a sample from a given population. It refers to the technique the researcher would adopt in selecting items for the sample. Sample design is determined before data are collected. Researcher must select a sample design, which should be reliable and appropriate for his research study. We have taken convenient sample design of non-probability sampling.

E. Data collection:
The task data collection begins after the research problem has been defined. There are basically two types of data:

Primary data Secondary data


PRIMARY DATA Primary data are those, which collected a fresh and for the first time, and thus they are original data. Here, only questionnaire method will be used to collect primary data. Because, to know the criteria affecting preference of students while choosing job, we should ask them different questions.

SECONDARY DATA Secondary data are those, which have been already collected by someone else and which have been passed through statistical process. For the purpose of conducting this research, we will use various secondary data sources such as;

Books Websites F. Instrument for data collection


We had use questionnaire for collecting data from respondents.

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G. BENEFITS OF THE STUDY


1. It gives idea about the requirement of future employees, means what they want to get in future from their job. 2. It also covered the priority of various criteria while choosing the job. 3. It also gives idea about most preferable sector among students. 4. It will be useful for various industries to know the demand of the freshers students about employment.

H. LIMITATION OF THE STUDY

1. The 2. The

survey was conducted within the limited time frame. So, few

shortcomings may be expected. responses of the respondents may be personal bias which is

uncontrollable.

3. Study is restricted to some specific area only. 4. The research is based on the sample size and it may or may not be the true
reprehensive of the entire population.

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5. DATA ANALYSIS AND INTERPRETATION


Following is the interpretation of the entire questionnaire, which we have used for asking to respondents. We have taken 50 samples for research and responses of them are presented as below

1) In MBA, in which year are you studying? First year Second year Response First year Second year Number of student 37 13

Number of student
40 35 30 25 20 15 10 5 0 First year Second year Number of student

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2) Do you want to do job after completion of MBA? Yes Responses Yes no No No. of student 33 17

No. of student
35 30 25 20 15 10 5 0 Yes no No. of student

3) Do you have an experience of job? Yes No Responses Yes no No. of student 8 42

No. of student
45 40 35 30 25 20 15 10 5 0 Yes no No. of student

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4) Will you consider sector of the industry, while selection of your job? Yes No Responses Yes no No. of student 36 14

No. of student
40 35 30 25 20 15 10 5 0 Yes no No. of student

5) In which sector of industry you prefer to get job? Banking Financial Management consulting Marketing or sales Education or teaching sector FMCG Company Other, (please specify) Sectors Banking-financial Marketing or sales Education or teaching FMCG company Management consulting IT Media and entertainment Other, HR Family business No. of students 16 5 4 4 7 4 5 3 2 IT Media and entertainment

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No. of students
18 16 14 12 10 8 6 4 2 0

No. of students

6) Out of all these factors, which is the main and important factor which you will consider while selecting a job? (Choose only one) Job profile Corporate image of the company Organizational culture Location of the job Interesting work Training and development Factors Job profile Corporate image of the company Organizational culture Location of the job Interesting work Training and development Salary industry sector flexible working time career development facilities by the company industry sector flexible working time career development facilities by the company No. of students 10 1 4 2 4 3 10 1 2 13 0 Salary

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No. of students
14 12 10 8 6 4 2 0 No. of students

7) According to your choice, Mark all the factors which affect your decision while selection of job. [Scale: 1-very important 5-not affecting at all] Factors Job profile salary Corporate image of the company Organizational culture Industry sector Location of the job Flexible working time Interesting work Career development Training and development Facilities by the company 1 2 3 4 5 2-important 3-neutral 4-not important

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Number of students responsesFactors Job profile salary Corporate image of the company Organizational culture Industry sector Location of the job Flexible working time Interesting work Career development Training and development Facilities by the company 1 8 30 20 10 30 5 20 25 33 18 16 2 20 10 8 10 12 10 15 12 14 19 25 3 12 10 12 20 6 15 5 7 3 6 5 4 6 0 8 4 0 5 8 4 0 5 3 5 4 0 2 6 2 15 2 2 0 2 1

35 30 25 20 15 10 5 0 Series1 Series2 Series3 Series4 Series5

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8) Rank all the factors from 1 to 11, according to your preference for selecting job. [Scale: 1-very important 11-not very important]

Factors Job profile salary Corporate image of the company Organizational culture Industry sector Location of the job Flexible working time Interesting work Career development Training and development Facilities by the company

Rank

Following are the first four ranks which are given by students from the above factors and they mostly prefer following factors Job profile Salary Career development Facilities T&D Factors most preferable Job profile Salary Career development Facilities T&D First rank 16 20 8 5 1 Second rank 15 20 8 4 3 Third rank 13 10 17 6 4

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25 20 15 10 5 0 First rank Second rank Third rank

9) What type of job assignments interest you more? If the job brings recognition If there is scope to earn more If there is more power to exercise If the job is challenging enough If there is scope for being independent functioning If the job gives the social and organizational status If the job matches with the level of educational and level of skills Assignments Option 1 Option 2 Option 3 Option 4 Option 5 Option 6 Option 7 No. of students 6 17 2 7 4 8 7

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No. of students
18 16 14 12 10 8 6 4 2 0 Option Option Option Option Option Option Option 1 2 3 4 5 6 7 No. of students

10) Number of male and female studentsGender Male female No. of students 28 22

No. of students
30 25 20 15 10 5 0 Male female No. of students

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6. Findings and conclusion


From the above data analysis we can come to know that there are more first year student then second year and their ratio is approximately 2:1. The students prefer to do job then doing any other business. Students are interested in doing salaried job instead of doing business. In our analysis we can see that out of 50, 33 students want to do job after MBA and most of them are freshers for job because most of them does not have job experience, out of 50, 42 does not have experience.

Sectors in industry are the important part for selecting job, as we can see from our analysis that out of 50, 36 students prefer that there should be sectors in industry. We have given many sectors choices to them for selecting one of them which they prefer for them as most preferable area of working. From our analysis we can see that most of the students prefer working in banking and financial sector after that they prefer management consulting and all other are at the same preference.

A factor which considers being the most important to the students while selections of job are job profile, salary, carrier development. After this factor organizational culture and interesting works are the important factor which student considers. We can see from the above analysis that out of 50, 10 selects job profile 10, selects salary, 13, selects carrier development.

Factors affect decision while selection of job is selected by Very important, Important, Neutral, Not important, not affect at all.

Rank is given to the factors by the preference of very important and Not Very important.

Job assignments interest you more from the following option. Option 2, to earn more is at high position.

In the Questionnaire, number of male is 28 & female is 22.

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7. BIBLIOGRAPHY
Relevant sources like,

1) Book:
Bhattacharyya D.K. (2006). Research Methodology (2nd edition). New Delhi: Excel books. Donald Cooper & Pamela Schindler (2011). Business Research Methods (9th edition). Tata McGraw-Hill Edition: New York.

2) Websites:
MBAUniverse.com .MBA students prefer work profile than pay packet when selecting the right job. Retrieved January 18, 2010, from http://www.mbauniverse.com/article.php?id=2802 Nadezhda Daskalova, (30-04-2008).Survey looks into employment expectations of students. Retrieved April 30, 2008, from http://www.eurofound.europa.eu/ewco/2008/03/BG0803039I.htm

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