ACKNOWLEDGEMENT

I am highly indebted to every one who has tendered their help in making our project a success one.

I am highly thankful to prof.JEYABALAN, M.A., M.Phil. Principal, Yadava College, Dr.R.SUNDAR BABU,Head of the Department SAMPATH, GANESAN, of Commerce, Prof.N. Dr.K. ALAGAR, Prof.G. Dr.V. SIVAJI Prof.J. Dr.T. RETNAKUMAR,

MALAISELVAM,

SATHISHKUMAR, Prof.G. MARUDHARAJ.

My

grateful

thanks

to

my

guide,

Prof.M. Ph.D.,

BALASUBRAMANIAN

M.Com.,

M.Phil.,

Department of Commerce for his valuable suggestions and help extended towards completion of this project reports successfully.

I record my sincere thanks to the faculty members of commerce department. Yadava College, Madurai.

I once again thank all the staff members of our department successfully. of helping me in completing this work

TABLE OF CONTENTS
Page Acknowledgement List of Tables List of Figures i iii v

Chapter

INTRODUCTION AND DESIGN

II

TV PROGRAMME AND CHILDREN -AN OVERVIEW

III

ANALYSIS AND INTERPRETATION

22

IV

FINDINGS, CONCLUSIONS, AND SUGGESTIONS

72

BIBLIOGRAPHY

80

APPENDIX

82

ii

LIST OF TABLES

Table Page

3.1 3.2 3.3 3.4 3.5 3.6

Gender of the Respondent Age of the Respondent Educational Qualification Occupation of Respondent Childrens Age Time allowed for watching TV for Children

23 25 27 29 31 33

3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15

Timings Occasional wise classification Most watchable Programme Childrens attitude of watching Advertisement Childrens preference towards Advertisement Most watchable channel The programme that Develops children attitude Necessity of TV Programme Motivation factor of Children iii

35 37 39 41 43 45 47 49 51

Table Page

3.16 3.17 3.18 3.19 3.20 3.21 3.22 3.23

Reasons of Restricting their Children Aspects attractive in Television Programme Imitation of Personalities Effects of Imitation Impact of TV programme- Mentally Impact of TV programme Physically Respondents opinion about the TV Programmes Response of the Respondent towards the Adamant demand

53 55 57 59 61 63 65 67

3.24

Steps taken by the Respondent to avoid TV Programme

69

iv

LIST OF FIGURES

Figures Page

1 2 3 4 5 6

Gender of the Respondent Age of the Respondent Educational Qualification Occupation of Respondent Childrens Age Time allowed for watching TV for Children

24 26 28 30 32 34

7 8 9 10 11 12 13 14 15

Timings Occasional wise classification Most watchable Programme Childrens attitude of watching Advertisement Childrens preference towards Advertisement Most watchable channel The programme that Develops Children attitude Necessity of TV programme Motivation factor of Children v

36 38 40 42 44 46 48 50 52

Figures Page

16 17 18 19 20 21 22 23

Reasons of restricting their Children Aspects attractive in Television programme Imitation of Personalities Effects of Imitation Impact of TV programme- Mentally Impact of TV programme Physically Respondents opinion about the TV Programmes Response of the Respondent towards the Adamant demand

54 56 58 60 62 64 66 68

24

Steps taken by the Respondent to avoid TV programme

70

vi