ACKNOWLEDGEMENT

I glorify the almighty, for providing me good health of concentration to carry out this dissertation successfully. I acknowledge the kind support and encouragement which my parents gave me for the successful completion of my project work. I sincerely thank our principal J. Chinnaraj Joseph Jaikumar M.A., (s.w),M.A(soc),M.Phil.,Ph.D for giving this wonderful opportunity. My unstinted sense of gratitude is due to my respectful guide, Dr. S. David Amirtharajan, M.com.., M.B.A..,M.L..,B.C.S.., M.C.A.., M.Phil..,Ph.d. Dean College Development Council, Madurai Kamaraj University for his deep involvement in supervising and guiding me to complete this project. I express my sincere thanks to Dr. C.VijayakumarM.com., M.B.A., Ph.D. Head of the Department of Commerce who encouraged us during the course of my project. I express my thanks to MS. V.Suganya M.com., M.Phil for support to complete project work. I am thankful to all the members of the Commerce Department of the American College, Madurai for their timely suggestions. My sincere thanks are due to the respondents who amidst their heavy workload extended their co-operation.

Signature of the Candidate (B.Shanthi) i

TABLE OF CONTENTS
Page Acknowledgement List of Tables List of Figures i iii v

Chapter

INTRODUCTION AND DESIGN

II

TV PROGRAMME AND CHILDREN -AN OVERVIEW

III

ANALYSIS AND INTERPRETATION

22

IV

FINDINGS, CONCLUSIONS, AND SUGGESTIONS

72

BIBLIOGRAPHY

80

APPENDIX

82

ii

LIST OF TABLES

Table Page

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15

Gender of the Respondent Age of the Respondent Educational Qualification Occupation of Respondent Childrens Age Time allowed for watching TV for Children Timings Occasional wise classification Most watchable Programme Childrens attitude of watching Advertisement Childrens preference towards Advertisement Most watchable channel The programme that Develops children attitude Necessity of TV Programme Motivation factor of Children iii

23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Table Page

3.16 3.17 3.18 3.19 3.20 3.21 3.22 3.23 3.24

Reasons of Restricting their Children Aspects attractive in Television Programme Imitation of Personalities Effects of Imitation Impact of TV programme- Mentally Impact of TV programme Physically Respondents opinion about the TV Programmes Response of the Respondent towards the Adamant demand Steps taken by the Respondent to avoid TV Programme

53 55 57 59 61 63 65 67 69

iv

LIST OF FIGURES

Figures Page

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Gender of the Respondent Age of the Respondent Educational Qualification Occupation of Respondent Childrens Age Time allowed for watching TV for Children Timings Occasional wise classification Most watchable Programme Childrens attitude of watching Advertisement Childrens preference towards Advertisement Most watchable channel The programme that Develops Children attitude Necessity of TV programme

24 26 28 30 32 34 36 38 40 42 44 46 48 50

15

Motivation factor of Children v

52

Figures Page

16 17 18 19 20 21 22 23 24

Reasons of restricting their Children Aspects attractive in Television programme Imitation of Personalities Effects of Imitation Impact of TV programme- Mentally Impact of TV programme Physically Respondents opinion about the TV Programmes Response of the Respondent towards the Adamant demand Steps taken by the Respondent to avoid TV programme

54 56 58 60 62 64 66 68 70

vi