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Ethan Hartkemeyer
PUCCHO MOUTH ON IT
ABOUT PUCCHO
There are many flavours of puccho, including but not limited to: cola, grape, orange, lemon, yoghurt, blue cream soda, blueberry, cherry, peach, mango, melon soda, pineapple, and so forth. The gummi puccho squares are a unique consistency similar to a combination of gummy bears and taffy. They often contain gummy "balls" of flavor that are more chewy than the rest of the square. In addition to these balls, there are also "fizz" balls that mimic the carbonation of their soda derivatives. Ingredients include: Millet jelly, sugar, soy bean oil, high fructose corn syrup, citric acid, milk protein, xylitol, cellulose, gum arabic, sodium bicarbonate, flavor, calcium
PUCCHO MOUTH ON IT
Amazing chewy fruit and yoghurt candy with gummy pieces Pack of ten individually wrapped sweets with real fruit juice Very rare in the UK and Europe, super kawaii packaging Weight 50g, made in Japan by UHA confectionery company
Introducing Puccho for the second time, now in eight mouth-watering flavours. These incredible sweets from Japan are an absolute must-try! The taste is milky as well as fruity, and they're just the right amount of chewy. Embedded inside each piece are slightly chewier delicious fruit gummy bits, adding an extra dimension of taste and texture. So good to get your teeth into! Each sweet has its own individual wrapper with Puccho mascots printed on. The outer packaging is super cute, with kawaii fruit & yoghurt characters all over. This candy really does taste as good (or better) as it looks! The Japanese have some strange candies and these have to be right up there at the top. Puccho are pretty popular and with good reason, they deliver just about everything. They have variety in both the experience and the range of flavors, great packaging, theyre inexpensive and of course you can share them easily. There are two types of Pucchos: stick type (Puru Puccho, Shuwa Puccho, and Suppa Puccho) and puccho gumi. Both types come in many different flavors. There are also ten flavors that are unique to certain regions in Japan, which is common among Japanese candy. There are many flavours of puccho, including but not limited to: Cola, grape, orange, lemon, yoghurt, blue cream soda, blueberry, cherry, peach, mango, melon soda, pineapple, and so forth. The gummi puccho squares are a unique consistency similar to a combination of gummy bears and taffy. They often contain gummy "balls" of flavor that are more chewy then the rest of the square.
PUCCHO MOUTH ON IT
PUCCHO MOUTH ON IT
PUCCHO MOUTH ON IT
PUCCHO MOUTH ON IT
PUCCHO MOUTH ON IT
PUCCHO MOUTH ON IT
PUCCHO MOUTH ON IT
PUCCHO MOUTH ON IT
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PUCCHO MOUTH ON IT
Video (Scenario includes a young child talking sharing their new candy that their mom let them buy. Since one of the most attractive attributes about Puccho is that it is easy to share, this will bring light to that aspect as well as raise awareness to the new product in the market.)
Audio (You can hear ringing up sounds at the cash register and grocery store aisle music playing in the background)
Frame Time: 5 seconds Kid and his mom are at the grocery store and he begs to get candy. Young boy to his mom.
Frame Time: 4 seconds She agrees for him to get the candy so he goes and searches. The boy looking through the huge candy aisle.
Frame Time: 4 seconds As he looks through the candy line he sees something he hasnt seen before with Japanese writing on it and bright colors. His eyes light up and he picks up the candy. Boy questions himself when spotting the new candy and reading its label. Frame Time: 7 seconds He runs to his mom and says can I please get this? She looks at the candy package- the color, writing, what it was and the price with a quick glance and says yes. The boy smiles with joy
Puccho. Hmm..
Mom, I found what I want! Can I get it? Mother thinking out loud: Puccho huh. Sure.
Frame Time: 10 seconds The boy is hanging out with all his friends during recess at school and pulls out a Puccho package of candy. All of his friends surround him and ask for a piece as they ask what it was. The boy says sure! Its my new favorite candy, Puccho!
All kids to boy: Whats that? Boy: Its this new candy called Puccho. You guys want to try a piece? Group of children: Sure! All eating a piece together, the group of kids: Wow, Puccho is my new favorite candy! Puccho is now available in all convenient stores throughout the United States. So dont wait and Puccho mouth on it today!
PUCCHO MOUTH ON IT
PUCCHO MOUTH ON IT
How will you get them to come to your site or download your app? We will use online advertisements with instructions to go to the official website while also adding instructions to check out the website at the end of our TV and Radio spots. How will you get them to stay there? On our websites we will have links to other pages such as What is Puccho? or History of Puccho to try and stir up the curiosity of the consumer since there is little known about the Puccho candy, and because there hasn't been a significant ad campaign for the candy in the U.S. Because of its lack of publicity in the past, we felt that it was important to try and get more info about the candy out there to the consumer. How will you get them to come back? The website we are making is mainly for people who do not know about the product and want to know more about it, so we are hoping that more people will find about the website through word-of-mouth. To try and help get consistent traffic through our website we will have a raffle number on each packet, and if you enter the number onto the website you will be entered in for a chance to win $1000 dollars.
PUCCHO MOUTH ON IT
PUCCHO MOUTH ON IT
PUCCHO MOUTH ON IT