Linda L.

Jacobson
http://www.linkedin.com/in/lindaljacobson

SUMMARY Multi-faceted marketing manager with over 15 years of experience delivering powerfully branded consumer-focused projects. Packaging, digital marketing, and social media expertise coupled with budget, vendor and partner management. Champion of social and digital media tools and technologies, proven strengths include identifying needs and opportunities, innovative thinking, and delivering results in fast paced, high-stakes environment. Driven and focused, areas of expertise include: Global Marketing Communications Digital Media Communications Social Media Strategy Project Management Customer Research and Analysis Budget and Resource Management

PROFESSIONAL EXPERIENCE
Hewlett-Packard Company Oct 2010 Current Worldwide Project Manager (via SGS, Intl.) (March 2011 present) Manage printer packaging projects for the Hewlett-Packard Company (HP) working closely within the HP ecosystem, including print and translation vendors and design agencies. Manage workflow, reviews and approvals of packaging artwork for Laserjet products. Manage project timelines and coordinate client and vendor deliverables. Foster relationships within HP including regional marketing managers and key stakeholders Develop procedures and business practices that improve efficiency such as streamlined workflows Assist in the development of procedures and business practices as related to servicing the client and improving production efficiency.

Marketing Manager (via Hornall Anderson Design Works) (Oct. 2010 Feb. 2011) Primary contact as an interim manager responsible for release of new visual identity system applied broadly across PhotoSmart, DeskJet and Officejet printer products. Managed packaging process that included global content review and approvals. Addressed regional marketing challenges while enforcing brand guidelines. Enforced adherence to visual identity system and communications strategies. Drove communications with key agencies, Hewlett-Packard Company stakeholders and internal teams. Jan 2012 Current

Ideation Consulting Owner: Marketing professional for hire

Writer / Storyteller / PR / Testimonials

Microsoft Corporation, Redmond WA Feb 2000 Sept 2010 Marketing Manager Responsible for envisioning marketing solutions, creating new package form factors and developing the strategy, planning and execution of consumer and commercial packaging with ultimate goal of increasing packaging effectiveness. Managed packaging budgets in excess of $1m and built relationships across multiple teams.
Spearheaded efforts to create a microsite that improves online experience, increases brand perceptions and drives intent to purchase by over 20 percent. Coordinated development of environmentally-friendly iconic form factor that is over 30 percent more cost efficient than traditional packaging and supports consumer-friendly packaging systems that meet both consumer and business needs. Drove creation of branded packaging systems (Windows consumer, Windows Server and related products) ensuring that marketing goals and objectives were met, brand and legal requirements followed, and rigorous review and approval processes completed. Windows Vista packaging project recognized by prestigious Mobius Awards, an independent, international advertising awards competition in 2007, and Windows Vista and Windows 7 projects recognized by BrandPackaging, a highly respected brand publication in 2007 and 2009 respectively. Drove research to improve packaging templates and design layouts with successful results the deployed streamlined and easily identifiable packaging for increased brand awareness. Analyzed project results, drove post mortems and implemented process improvements such as establishing a review/approval process for packaging and detailed guidance on packaging creation. Awards: MVP 2009; Gold Star 2008; Above and Beyond 2007; Discipline Expert 2006-2007.

Microsoft Corporation, Redmond WA Jan 1995 Feb 2000 Marketing Communications Specialist, Kelly Services, Parker Services, Inc., Volt Responsible for creating and delivering commercial product packaging while ensuring adherence to brand guidelines and legal requirements, and troubleshooting localization, licensing and logistic issues. EDUCATION
Master of Communication in Digital Media (University of Washington, June 2013) Bachelor of Arts, Political Science, (University of Washington) Social Media Technologies & Implementation (Certificate, University of Washington) Integrated Marketing Communications (Certificate, University of Washington) Digital Marketing, Marketing Strategies, Power of Influence, Viral Videos, Marketing Analytics, Search Engine Marketing Fundamentals (Marketing@Microsoft, School of Visual Concepts)

ACADEMIC EXPERIENCE
Conducted research study on Next Generation TV Viewership patterns Created Social Media Plans for GeekWire and the Seattle Times Created Marketing Plan for the UW Department of Communication Created content, drove site traffic via social engagement strategies and tracked analytics for both professional and personal blog sites UW Election Eye (in partnership with the Seattle Times), Digital Privacy Issues Exposed, and Livin on the Ridge Craft memorable storytelling videos Conducted IRB-approved research study on Facebook segmentation

PROFESSIONAL AFFILIATIONS
American Marketing Association, PSMA Puget Sound / University of Washington, Alumni Association