MARLY D.

MILLER
marlydawn@gmail.com

MARKETING MANAGEMENT PROFESSIONAL

Accomplished and inventive Marketing Communications Professional with 15+ years of experience conceiving, developing, and launching innovative solutions that maximize awareness, drive profitability, and enable brands to thrive throughout the hospitality and entertainment industries. Skilled strategist who leverages unique blend of digital communication experience and sharp business acumen to develop winning brand strategies. Proven relationship-builder with demonstrated history of success forging meaningful partnerships for mutual benefit. SOCIAL MEDIA STRATEGY STRATEGIC PLANNING BRAND DEVELOPMENT & POSITIONING EVENT MANAGEMENT PROMOTIONAL PROGRAMS PUBLIC RELATIONS PRODUCT MARKETING MARKETING CONSULTANCY ACCOUNT MANAGEMENT STAFF TRAINING & DEVELOPMENT

PROFESSIONAL EXPERIENCE

THE UNIVERSITY OF SOUTHERN CALIFORNIA IT SERVICES Los Angeles, CA

University instructional technology department.

2006 to Present

MARKETING CONSULTANT/COMMUNICATIONS & PROGRAM ADMINISTRATION MANAGER

Provide strategic marketing counsel to support faculty-focused teaching within university instructional technology department. Oversee customer service regarding inquiries submitted from across the university. Serve as internal communications subject matter expert, advising administration and staff on communication best practices and protocols. Develop tailored communication strategies for individuals as well as department-wide standards. Orchestrate large-scale events, manage web content and architecture, plan/edit quarterly newsletter, and spearhead digital campaigns. Organize and lead focus groups in addition to developing, administering, and analyzing online surveys for various university communities. Led various teams in the execution of high-profile university technology conference, serving as event director to fully realize program from initial inception through completion. Instrumental in raising event popularity year over year. Enhanced workforce performance by conceiving, developing, and implementing new training programs and software for faculty as certified Blackboard CMS Trainer. Directed other large-scale events, involved in the production and hosting of New Media Consortiums annual conference in Anaheim, CA.

RESTAURANT ASSOCIATES/PATINA GROUP New York, NY

2000 to 2006 Provider of world-class dining and service for weddings, elegant catered affairs and corporate events with 60 restaurants and food service operations in performing arts centers.

SENIOR MARKETING MANAGER

Assessed client needs and customized marketing strategies for restaurant brands such as The Sea Grill, Rock Center Caf, The Ice Rink at Rockefeller Center; Caf Centro, Tropica, Naples 45 at The MetLife Building; Brasserie, Cucina & Co., Macys, The U.S. Open, and The Met Opera. Drove development of company brands as conduit for all marketing materials and activities. Interfaced with various publications to secure advertising space and liaised with media outlets to support public relations efforts. Informed all staff and GMs regarding promotional program activities and collaborated on the conceptualization of annual business plans, marketing strategies, and budget forecasts. Negotiated display, online, and radio media for restaurant properties and catering division and crafted compelling ad copy and promotional headlines. Maximized check averages by devising, developing, and implementing new popular promotional programs such as Rockefeller Center Orchid Show cocktails, and Brasserie 8 1/2 white chocolate wedding dress dessert tie-in. Generated $1M in incremental sales by developing Dine Out, New York! online program and viral marketing campaign to stimulate restaurant attendance after 9/11. Grew business by sourcing and negotiating strategic promotional partnerships with major credit cards, national magazines, retailers, and sports arenas.

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THE FOOD GROUP New York, NY
1997 to 2000 Premier full-service advertising agency, blends food, culture and marketing expertise to deliver powerful ideas that feed clients brands.

ACCOUNT EXECUTIVE, LIPTON FOOD SERVICE

Oversaw primary account management for Lipton brands such as Lipton Tea, Wishbone, I Cant Believe Its Not Butter, Ragu, Soupworks, and Pepsi Partnership. Supported national sales team in quota attainment and revenue generation by providing turnkey marketing kits and creative support. Directed photo shoots for promotion materials governing both iced tea and margarine products. Maximized revenue and increased sales throughout multi-unit restaurant chains by conceiving new recipe ideas in direct partnership with test kitchens. Positioned brands for marketplace success and profit gain by formulating brand benefits and implementing positioning strategies for retail products into food service. Raised brand awareness, serving as Lipton brand ambassador at Chicagos annual National Restaurant Association Show.

ADDITIONAL EXPERIENCE
Serve as Culinary Consultant and Menu Planner for corporations, restaurants, events, and weddings with Dinner With Marly Consulting (New York, NY & Los Angeles, CA).

EDUCATION
M.A., Strategic Public Relations USC Annenberg School of Journalism Los Angeles, CA B.A., Communications & Theater The College of New Jersey Trenton, NJ

PROFESSIONAL CERTIFICATIONS
French Culinary Institute, Essentials of Restaurant Management Jeff Morgans The Professional Business of Wine, Culinary Institute of America Greystone Kevin Zralys Windows on the World Wine School

PROFESSIONAL AFFILIATIONS
Member & Volunteer, Public Relations Society of America Former Historian, USC Women in Management Proposal Reviewer & Presenter, EDUCAUSE W/SW Conference Presenter, ET4Online Conference