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Submitted By:
Sheena Isabella Lobo (12823) Sara Ahmed (12303) Tehmina (14447) Nisa Zehra (12793) Owais (8806) Shariq Mahmood (13058)
They created laptops called "MAC BOOK" and later also entered into MP3 player and mobile phone industry with I Phone in 2008.
Its market share had declined significantly to a current 3% market share, still Apple is a successful business due to its other products and its Macintosh computers are still profitable. Currently Apples PC Business is on the rise again. Apple also provides software for Mac OS.
Competitors products became cheaper over time while Apple didnt have the benefits of growing economies of scale. Cheaper prices for competing products could be a reason why consumers chose other PCs over Apples Macintosh.
Despite Apples superior products, the new IBM-standard, with its standardized components that made components cheaper through economies of scale, higher industry competitors forces, easier distribution of computers, better information about computers and their prices etc. are reasons for Apples declining market share over time.
Maturity
iPod
Growth
iPad, iPhone
Decline Introduction MAC Books
iPad
MAC OS
Loyalty Status
Late Maturity
iPod
Early Maturity
iPad, iPhone
Introduction
Decline
Mac OS
Mac Books
Brand Personality
Maturity
iPod
Growth
Decline
iPad, iPhone
Introduction MAC Books iPad
MAC OS
COMPETITIVE RIVALRY
Mac competition onx Dell and HP Innovative MP3 players
THREAT OF SUBSTITUTE
Entertainment media movies and music Mp3 players
BCG Matrix
Stars: Profitable and growing product. Usually companies pour more money in it to push them further. In Apples case, the star products are the iPhone and iPad Cash cows: extremely profitable product, no extra effort or investment is needed to maintain them. Here one finds the iPod, where Apple enjoys a huge market share in a stable market. Question marks: These products have an uncertain future. No apple product fits in this category. Dogs: These products should be stopped if unprofitable. If profitable, no investment should be made. This may mean selling the product operations. In Apples case, the MAC operations.
High
Star*
iPad, iPhone
?
Mac Books
Dog
Mac OS
Market Share Low
Growth
Cash Cow
iPod
Low
High
Market penetration
Present Market
i TUNES APP STORE
Product development
I PAD, I CLOUD , MAC OS
Diversification
MACINTOSH PERSONAL COMPUTER
present product
new product
Product Development
Diversification
3M
INTERNATIONAL HARVESTER DURING 1960 FOLLOW THIS APPROACH
IBM BIC
Quality Mac OS
Adopter categories Introduction Early Adopter Early maturity Late maturity Laggards MAC BOOK I PAD I PHONE MAC OS I POD