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India International Coir Fair 2007

7 - 11 December 2007 Jawaharlal Nehru International Stadium Kochi

a report

al tur Na ian Ind Fibre ir Co

COIR BOARD Coir House, P.B.No.1752, M.G.Road, Ernakulam, Kochi 682 016 Tel: 0484 2351807, 2351788 Fax: 0484 2370034 Email: coir@md2.vsnl.net.in www.coirindia.org, coir-india.com

India International Coir Fair 2007

a report
al tur Na ian Ind Fibre ir Co

India International Coir Fair (IICF 2007)


Background Coir Board under the Ministry of Micro, Small and Medium Enterprises had organized the first India International Coir Fair from 11-13th October 2001 at Kochi to showcase the capabilities and potential of Indian Coir Industry before a discerning national and international audience. It was the first ever attempt of the coir industry to organize an event with international dimensions. The unfortunate incident of the 11th September attack on World Trade Center in United States of America however, had its shadow and affected the prospects of participation of importers in large number in the fair. However, the fair was successful in attracting exporters and manufacturers in large number to exhibit their products and a handful of importers. Organisation of IICF once in two years, although, was a general consensus among all concerned, it could not be materialised, despite the best efforts subsequently, till 2007. Genesis of the IICF- 2007 Coir Board had originally made a proposal to sponsor a group delegation of exporters to visit overseas countries utilizing the assistance under Market Access Initiative Scheme for promoting export of coir from India. On a re.consideration it was decided to change the original proposal to a reverse delegation from abroad with financial assistance from the Ministry of Commerce under Market Access Initiative Scheme. It was expected that if the buyers from abroad get an opportunity to see the full range of products produced by the Indian Coir Industry and available for export and the deeper insight of the production techniques and the community producing the items, it would have more impact on their buying decisions. Moreover at present the chunk of the export is made by a few large scale exporters. If the visit of the importers is facilitated to this side, the small scale manufacturers and exporters who do not have adequate exposure to market their products abroad at the same time having adequate export potential can also take advantage of the opportunity that exist in the overseas market for promoting this environment friendly product. There are instances of a number of new coir entrepreneurs entering the export business after getting adequate exposure to the global market prospects and environment through participation in International Exhibitions along with Coir Board. Coir Board decided to organize the second India International Coir Fair to showcase the capabilities of Indian coir from 7th to 11th December 2007 so that

2 the delegates visiting India can see the whole range of coir products available for export, particularly the new generation products of the industry and can meet all manufacturers and exporters at one place. Emphasis was given to communicate the status of coir as an eco friendly, ethnic and versatile product which employs almost totally environment friendly technologies and help in gender empowerment. The programme was designed to facilitate congregation of various players such as importers, potential buyers, interior decorators, landscapers, organizations concerned with erosion control/ soil stabilization and domestic market players. Organising Committee The Organising Committee constituted for IICF 2007 is annexed. (Annexure A)

Pre-Fair Events
Pre-Event Marketing Missions in India and Abroad Approached All Embassies/ High Commissions of India and other Trade Missions abroad and overseas Embassies and High Commissions in India have been addressed seeking their co-operation for ensuring large scale participation of foreign delegates in the fair. Marketing materials like posters and a flyer were brought out and have been sent to these Trade Missions, Chambers of Commerce and Industry, Import Promotion Offices abroad, trade and industry in India, Trade Promotion Organisations, coir producing States and other target audience. There has been overwhelming response from the Trade Missions, Embassies and High Commissions of India abroad and most of them have communicated the message of IICF to the target audience and prospective trade visitors through their website and other media available to them. Coir Board participates in selected important trade fairs and exhibitions organised in various countries, particularly in Carpet and Home Decor Fairs. In all such international fairs in which Board participated after deciding to hold the IICF 2007, the message of IICF was communicated to the fair visitors through appropriate marketing materials.

3 Press Conference and Road Show at New Delhi Coir Board had organised a Press Conference at 11.30 a.m. on 26.10.2007 at Hotel Intercontinental, New Delhi as a prelude to the forthcoming event IICF 2007 at Kochi. About 55 media representatives covering main line publications, vernacular publications, electronic channels and wire agencies participated in the press conference of the Chairman, Coir Board on IICF 2007. At the press conference, the major objectives of IICF 2007, the events being organised in that connection the extent of trade and industry participation, the reaction of the global importers and other similar highlights of the events were provided to the media personnel through video presentations and Chairmans interaction with the media. During the subsequent days there were wide coverage in the national and regional dailies and through network of televisions. The road show was organised on the same day at Hotel Intercontinental at 6.30 p.m. The road show was targeted at selected audience like Buying Houses, Inter Country Trade Chambers, Embassies, Trade Councils and General Trade and Import and Export Councils and Govt. officials. Around 50 delegates from various organisations participated in the road show. The Honble Minister of Micro, Small and Medium Enterprises Shri Mahabir Prasad attended the road show for some time in the beginning. Road Show at Kochi on 10.11.2007 A Road Show was organised at Hotel Travancore Court, Kochi on 10.11.2007 targeting the logistic supporters and shipping companies in the city. Representatives of some of the leading shipping companies participated in the road show. Press Meets of Chairman which were held periodically helped in communicating the developments in organising IICF 2007 to the public. Website of IICF An informative website of IICF was hosted with web address www.iicfonline.com with linkage to Kerala Tourism and Coir Board site with facility for online registration for participation in the fair, seminar and buyer seller meet.

4 Hoardings/ Posters/ Banners Hoardings on IICF were erected at vantage points in Kerala and elsewhere besides publicising the event through display of posters and putting up banners and publicity through other display arrangements. IICF - Curtain Raiser on 03/12/2007 Coir Board organized the IICF Curtain Raiser Meet on 3rd December 2007 at Avenue Center, Panampilly Nagar, Kochi to announce the programme and release of Logo of IICF 2007. Prof. Mercy Williams, Worshipful Mayor of Cochin Corporation inaugurated the event. Shri A C Jose presided over the function. Smt. Minnie Mathew I. A. S, Chairperson, Coconut Development Board & Vice Chairperson of the Organizing Committee (IICF-2007), Shri. N. Venugopal, Vice Chairman of the Organizing Committee (IICF-2007) & President of the Coordination Committee of Coir Exporters Associations addressed the gathering. A large number of Exporters, Manufacturers, IICF Sponsors and other dignitaries witnessed the IICF Curtain Raiser. Prof. Mercy Williams released the IICF Logo and the programme of IICF at the event.

5 Delegate Sourcing and Management Ensuring participation of at least a minimum of 75 serious buyers from importing countries was a pre-condition, when the Ministry of Commerce and Industry had approved the proposal of the Coir Board for organising an International Coir Fair with the Ministrys funding support, under Market Access Initiative Scheme. IICF 2007 was primarily conceived as an event capable of providing the benefits to the export trade, of a reverse delegation. Therefore added importance and emphasis was given for sourcing credible and reputed buyers from the overseas market to participate in the IICF 2007 for ensuring short term and long term benefits in the matter of export promotion. After usual formalities of identifying a professionally competent and experienced consultant for sourcing and management of overseas delegates, M/s Chrysalis Communications Pvt. Ltd. based in Trivandrum, Kerala was identified to work as consultant for sourcing credible importers from abroad. An exclusive, dedicated event secretariat was set up at the office of the Chrysalis at Trivandrum with a team headed by Director, Chief Co-ordinator, Data Base Management Team of two, Tele Calling Team of five, PR team of two etc. The entire sourcing was spread over a period of four months. Being the first of its kind in coir industry, the campaign was planned to the last detail and executed with care to ensure that not only the numbers were achieved but also genuine and best buyers were identified and invited. Including the data base sourced from Dun & Bradstreet, buyer list from the manufacturers and exporters of coir in India, those collected from domestic and international Buying Houses/ overseas sales agents, data base from the embassies and trade missions etc., data base of over 8000 buyers were compiled. As a result of consistent and earnest efforts, a total of over 126 registrations were received online out of which 102 confirmed their participation. There were 12 dropouts. Besides, 18 delegates who had not confirmed their participation earlier had also landed at Kochi for the event. There were 108 buyers from 33 countries. A list of country wise buyers who attended the IICF 2007 is annexed.
(Annexure B).

The Seventh Commonwealth - India Small Business Competitiveness Development Programme was organised by the Commonwealth Secretariat in association with the Coir Board at Kochi from 5th to 10th December, 2007 to synchronize with India International Coir Fair. Seventy two delegates

6 representing thirty two member countries of the Commonwealth participated in the programme. All these delegates, some of whom are prospective buyers of coir, were active participants in the IICF 2007. Hospitality The Organising Committee of the India International Coir Fair with the active support of the consultant engaged for sourcing and management of the foreign delegates spared no efforts in extending a befitting hospitality to the invitees from abroad. The delegate management involved reception of the guests, hotel transfers, transport management, venue transfers, confirmation of return tickets, delegate management at cultural programmes, visit to IICF and buyer seller meet and departure transfers to airport. During the period of IICF, Reception Counters manned by specially trained executives were functioning at Kochi International Airport both at the international and domestic terminals. Trained volunteers recruited for the purpose had been deployed for extending all assistance to the delegates in the six hotels identified in the city for accommodating them. Reception and registration counters were also functioning at the IICF venue. Delegates were provided info kits containing brochures, leaflets, tourism brochures, city guides, delegate badges, feed back forms etc. For the benefits of the guests from abroad cultural evenings were organised all the days during 7-11 December at selected hotels in the city featuring a series of spectacular performances highlighting a variety of art forms that have enriched the cultural heritage of India, particularly Kerala, which became a unique visual feast. Those evenings provided a never before experience to the audience especially to the foreign guests. These cultural shows were followed by sponsored dinners.

Inaugural Function
It was 9 a.m. on the bright and pleasant sunny day on 7th December 2007. The ceremonial flag of India International Coir Fair 2007 glittering in the sunlight of the bright morning slowly floated up in the flagstaff erected in front of the fair venue at Jawaharlal Nehru International Stadium at Kochi in Kerala. Shri A C Jose, Chairman of the Coir Board and Chairman of the Organising Committee hoisted the flag. The unfurling of the fair flag marked the beginning of the historical event IICF 2007. The caparisoned elephants with muthukuda mounted on it, with venchamaram weaving in the air in the background of traditional thalavattom, the rhythm of panchavadyam, thalappoli with women dressed in traditional Kerala style attire, a huge jubiliant and enthusiastic crowd of fair visitors, exhibitors, participants and delegates from India and abroad all charged the atmosphere with a festival fervour. Earlier coir entrepreneurs of Tamil Nadu arrived at the venue in a convoy of vehicles carrying a torch from Pollachi, symbolising the progress of coir industry in Tamil Nadu and handed over the same to the Chairman of the Organising Committee, Shri A C Jose. The Chairman lit the stationary torch mounted over a specially set up decorated platform in front of the flagstaff. The torch was kept burning throughout the end of the IICF on 11th December 2007. The Organising Committee of the India International Coir Fair led by Shri A C Jose, Chairman, Coir Board, officers of the Board and Industry & trade representatives gave a traditional warm welcome to the Ministers and dignitaries who came for the inaugural function on 7th December 2007 morning at the entrance of the IICF venue at Jawaharlal Nehru International Stadium, Kochi. The programme of the inaugural function is annexed (Annexure C).

8 The five day event took off with flying colours when Shri Jairam Ramesh, the Honble Minister of State for Commerce, Govt. of India lit the ceremonial lamp and declared IICF 2007 opened at the inaugural function held at 10.30 a.m. at the Convention Hall at Jawaharlal Nehru International Stadium. In his Inaugural address, Shri. Jairam Ramesh, Honble Minister of State for Commerce, Govt. of India stated that the Govt. of India is giving due importance for development of Coir Industry in India. The support given to the Coir Board in organizing the programme by arranging reverse delegation is only a part of the development programmes for coir. The Govt. of India has given approval for a very important programme for modernization of Coir Industry. This is an ambitious programme. With the implementation of the programme it is expected that it would enhance the status of coir as a lifestyle product and would enhance its value. Reducing drudgery is yet another aim of the programme. The project would cost Rs. 240 Crores. Alleppey Coir has already got Geographical Indication registration and it is expected that this would enhance the brand image of Alleppey Coir which in turn would help to fetch better price. Coir Industry is not a Traditional Industry, it is a Modern Industry in the path of development. There had not been any sizeable investment towards productivity enhancement in the Coconut Industry during the last 40 - 50 years. The Govt. of India has taken up a very big Coconut Re-plantation and Rejuvenation Programme to be carried out over the next 10-15 years. It is almost a 4,700 crore programme and Govt. of Indias component would be roughly one third and the balance would come as soft loans from financial institutions. But the whole idea is to replace almost 4,00,000 hectares of coconut plantations in the coconut growing areas of South India, particularly, which are senile, unproductive and disease prone and the health of the coconut industry is essential to ensure continued growth of the coir industry.

9 The Minister congratulated Coir Board and its Chairman for organizing the programme. Minister Extended a warm welcome to the delegates from abroad and advised them to spend some time to feel the natural beauty of the Great State of India. Before concluding he once again wished IICF 2007 all success. The programme was declared opened by lighting the ceremonial lamp. In his address, Shri.G Sudhakaran, Honble Minister for Coir, Co-operation and Devaswom outlined the various steps taken by the State Government of Kerala for the development of Coir Industry. Coir is a symbol of hard work, imagination and beauty. It is also an export oriented industry. The Coir products are famous because it is 100% natural and biodegradable. The State Government is going to implement its development programmes in Coir Sector through the Coir Cooperatives and Public Sector Undertakings. 1,000 coir outlets will be opened in various Districts and Panchayats by the State Govt. and coir products will be sold with brand name Kerala Coir. The State Government have already made a representation to the Central Government for reintroduction of MEP and Purchase price. This would help the manufacturers and workers to earn a decent living. The Honble Minister concluded his speech wishing all success to the fair. Shri Golappalli Surya Rao in his brief address touched upon the prospects and progress of coir industry in Andhra Pradesh. He felicitated Chairman, Coir Board and team of officers for organising the fair with international perspective. Speaking on the occasion, Dr. Christy L Fernandez IAS, Secretary to the President of India, stated that continued efforts are required to sustain the developments in the Coir Sector. It is necessary to promote other hard fibres as well and the Coir Board is capable of undertaking that activity. For this it is necessary to constitute a National Natural Hard Fibre Board. Coir is facing bigger challenges in markets abroad, he added. What is required by the consumers are innovative products. Using coir alone, innovative products cannot be produced. Those involved in the coir sector should

10 learn to manufacture products using other natural hard fibres and blended products using coir so that the industry would grow further. More R & D is required for developing diversified and innovative products in attractive designs and patterns. It is time to accept innovative and new ideas. To acquire new technologies and new ideas we have to make maximum utilization of IT enabled services. It is necessary to organize this kind of programmes in the coming years with due partnership with the exporters and manufacturers so that success of the programme can be ensured. Concluding his speech Dr. Christy Fernandez stated that organization of this kind of programmes would lead to better understanding and generation of business. Dr. Chandrapal IAS, Secretary to Govt. of India, Ministry of MSME stated that the Ministry of MSME would support the Coir Board in organizing such programmes in the coming years. He congratulated the Chairman for having arranged the programme which would act as a catalyst to promote export of coir and coir products from India. Dr. Chandrapal IAS also released the book Indian Coir- A Reference Book. Doyens of Coir Industry Honoured It was a moment of glory to the recipients of prestigious award presented by the Coir Board on the occasion of the inaugural ceremony of India International Coir Fair 2007 in recognition of lifetime contribution for the development of coir industry. Six luminaries were honoured with three categories of awards. A jury consisting of eminent personalities had earlier decided the recipients of these prestigious awards. Shri V R Prasad, Travancore Mats & Matting Company, Cherthala, Allappuzha in Kerala and Shri V R Bhaskar, Venugopal Coir Industry, Pattukkoottai, Thanjavur District in Tamil Nadu were honoured with the Award for Lifetime Contribution to Coir Industry. Shri M P Pavithran, President, Kerala State Small Scale Manufacturers Federation,

11 Alappuzha was honoured with Award for Meritorious Services rendered to small scale coir manufacturing sector. The contribution of importers in the development of a stable export market was also thankfully remembered on the occasion of IICF when the Coir Mithra Award was presented to Mr. Edigio Giocomini (Jr.), Kerafibretex International (P) Ltd., Kakkanadu, Kochi, Kerala, Shri S S Maniam, Maniam Group of Industries, Tiruvarur, Tamil Nadu and Smt. Kuntala Kumari Acharya, Nilachal Nari Seba Samithy, Sakhigopal, Puri, Orissa were the other recipients of Coir Mithra Award. These awards were presented at the inaugural function by Dr. Christy Fernandez IAS, Secretary to the President of India.

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IICF 2007 - The Largest Showcasing of Indian Coir

The Exhibition was intended to showcase the capabilities of Indian coir sector to cater to the world market requirements. It was organised with an international perspective. There was overwhelming response from the coir manufacturers, exporters and manufacturers of allied products to participate in the exhibition. There were a number of exhibitors, from Tamil Nadu, Karnataka, Orissa and Andhra Pradesh besides those from Kerala. The fair was a fascinating world of colourful coir products. The items displayed include coir door mats, carpets and floor coverings in varied designs, coir products blended with other natural fibres, coir geo textiles, coir mattress, coir pith, coir garden articles like plant climbers, fibre baskets, fibre liners, fibre discs, coir pots etc. and coir manufacturing machineries. The participants consisted of manufacturers and exporters of coir, coir geo textiles, coir pith based products, rubberised coir mattresses, machinery manufacturers and handicraft manufacturers. Representing the MSME sector, besides the coir units, KVIC, National Institute of Rural Development, National Small Industries Corporation and National Institute of Designs also put up their display of products/ services in the exhibition. The other major participants were India Trade Promotion Organization, Coconut Development Board, Rubber Board, Spices Board, Marine Products Export Development Authority, Export Credit and Guarantee Corporation, State Bank of India, Bank of Baroda and Apollo Tyres. The Karnataka State Coir Cooperative Federation Limited, Karnataka State Coir Development Corporation, Tancofed, Coirfed, Foam Mattings India Ltd. were the major participants representing public sector undertakings in the coir sector.

13 The Central Coir Research Institute, Kalavoor, Alappuzha and the Central Institute of Coir Technology, Bangalore put up separate stalls highlighting their activities. The wood substitutes such as furniture, tray etc. developed by the Central Institute of Coir Technology, Bangalore attracted the host of visitors. There were more than 80 exhibitors who displayed their products in 113 stalls. 108 buyers from 33 countries visited the exhibition and negotiated business. Besides, 72 delegates from 32 member countries of Commonwealth also had visited the exhibition. The display of coir products characterised by the variety of spectacular range in texture, richness in colour, innovation in ideas etc. attracted the fair visitors. Nearly 90,000 persons consisting of designers, interior decorators, traders, business houses and common public visited the exhibition during the five days of IICF 2007. List of companies/ organizations who had put up their stalls in the exhibition is annexed (Annexure D). An exclusive and a very attractive pavilion set up by the Coconut Development Board was the star of attraction in the Hanger B, where the stalls of Public Sector Undertakings were mainly housed. The coconut based products of some of the units on display at the pavilion were widely appreciated by the visitors. The product on display included coconut oil, coconut chips, soap, preserved coconut water, coconut shell/wood based handicrafts items etc. The stall put up by Jayadurga Mahila Sangh from Puri in Orissa presented a very impressive display of handicrafts made out of coir fibre. At the stand there was live demonstration of woman artisans converting coir into beautiful forms - crocodiles, elephants, camels, horse, dragon and what not; all in fanciful ways embellished with thread work, sequins and woolen thread. Live Demonstration on Coir Technology At the India International Coir Fair 2007, special emphasis was given to demonstrate some of the important technologies developed as a result of the research and development effort of

14 the Coir Board through its twin research institutes - Central Coir Research Institute at Kalavoor in Kerala and the Central Institute of Coir Technology at Bangalore in Karnataka. Live demonstrations were organised in an exclusive pavilion set up for the purpose at the Jawaharlal Nehru International Stadium. Technology demonstrated includes willowing of coir fibre in willowing machine, spinning of coir yarn in motorised ratts, coir retting with coirret, composting of coir pith using pithplus, weaving of coir door mats and matting in Anupam and Anugraha loom, coirnet green house, effluent treatment etc. Besides live demonstration an array of posters and blow ups were displayed depicting various processing and manufacturing activities involved in coir industry. Sponsors get adequate projection at IICF- 2007 The major sponsors for IICF-2007 received adequate projection at the fair through their participation in exhibition. The major sponsors were the India Trade Promotion Organization, the Export Credit Guarantee Corporation of India Limited, Appolo Tyres Limited, State Bank of Travancore, Bank of Baroda and Canara Bank . Industry Visits Romance of Coir stems from the fact that * Raw material is only a bye product of the Coconut Industry - Coconut Husk - a throw away waste Industry is concentrated mainly in rural and semi urban areas providing livelihood to thousands of people belonging to economically and socially backward strata of the population. More than eighty percent of labour employed are women who derive their primary income from coir. Entire processing and production operations involved are environment friendly not contributing to pollution. The ultimate products are all eco-friendly and biodegradable.

15 * The application of hand and hand operated equipments and machineries predominates the production operations.

Although the overseas buyers are familiar with the products of coir they import, most of them are not aware of the facts mentioned above, may be the facts making coir different from the host of the competing articles. Seeing is believing. During the fair every day the interested delegates were provided facilities for visiting the spinning and product manufacturing industrial units in Alappuzha, the cradle of Coir Industry.

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International Seminar on Coir

A three days International Seminar on Coir was conducted at the Jawaharlal Nehru Stadium, Kochi in connection with the IICF, 2007 during the period from 9-11 December, 2007. The seminar was held to disseminate the details of technological advancement world over in the field of coir industry particularly in India to the entrepreneurs from India, visiting public as well as delegates from the various foreign countries. The Seminar was inaugurated at 10.00 a.m. on 09.12.2007 by Mr. Pongalur Palaniswamy, Honble Minister for Rural Industries, Govt. of Tamil Nadu in a function presided over by Mr. A.C. Jose, Chairman, Coir Board. Mr. Pongalur Palaniswamy in his inaugural address said that India is the leader in the coir industry in the world. He said that he is particularly happy to note that Tamil Nadu is only next to Kerala, the premier state in the coir industry in India. He said that coir industry in India should be capable to meet the challenges posed by the world economy by producing quality coir products in a cost effective manner. The Minister also said that the coir industry in Tamil Nadu is ready to complement the efforts of Kerala and both the States can go hand in hand to develop overseas market for coir. He wished that the seminar would give a boost to the exports of coir and coir products from the country. Shri. A.C. Jose, Chairman, Coir Board said that he is happy that there is an overwhelming response from the delegates to the seminar particularly from foreign countries. He exhorted the delegates to take full advantage of the seminar and make it a grant success. Shri. Sesh Kumar Pulipaka IA&AS, Joint Secretary, Ministry of MSME, Govt. of India delivered the keynote address. Shri Sesh Kumar dealt in detail the over all economic conditions in the country and the role of agro based industries like coir to tap the potential available in the export market. He mentioned that the industry has to change to suit the requirements of the market and become competitive both in price and delivery schedules. Earlier

17 Mr. N.R. Pai, Chairman of Seminar Committee welcomed the audience and Mr. M. Kumaraswamy Pillai, Member-Secretary, proposed vote of thanks. The entire seminar was divided into five technical sessions.

1. 2.

Technical Session I Technical Session II

Marketing Social issues in the export oriented coir sector Coir Geo-textiles for soil bio-engineering Coir Pith a natures gift Emerging technologies for innovative coir products

3.

Technical Session III

4. 5.

Technical Session IV Technical Session V

The three days seminar organized provided an exposure to the participants on the technology developed by the coir industry in various fields and also the potential available for marketing of coir and coir products within the country and abroad. Marketing was given a prominent place in the seminars as the entire exercise was for promoting the exports of coir and coir products from the country through India International Coir Fair-2007. It was possible for the participants to understand the nuances about the newly emerging topics like carbon trade in the coir industry, social issues, coir composites etc. There were a lot of interactions between the speakers and participants which showed the enthusiasm the participants had on the topics discussed. Around 300 participants attended the seminar from different States of India and Abroad.

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TECHNICAL SESSIONS :

I. Marketing - The Marketing Session was conducted from 11.30 AM onwards on 9th December07. There were six papers presented at the marketing session as per the details furnished below:

Marketing of Coir The Intangibles - Mr. Anandakuttan.B.Unnithan, IIM-K, Kozhikode Chain Stores network for marketing coir products in USA - Mr. Venkatagiri, Indo-American Chamber of Commerce, and Industry, Chennai. Latest trends and coir opportunities in Germany - Dr. Hans Peter Merz, Germany Trends in the export markets for coir and coir products - Mr. John Chacko Objective Marketing applications in Coir Industry to overseas market - Mr. Prakash Shilkar, Mumbai Rubberised Coir Mattresses in the new Millennium - Mr. S. Sundaresan, President All India Coir Mattress Manufacturers Association

While Mr. Anandakuttan.B.Unnithan, IIM-K, Kozhikode deliberated on the intangibles in the marketing of coir products, Mr. Venkatagiri, Regional Secretary of the Indo-American Chamber of Commerce and Industry, Chennai spoke on the Chain Stores network for marketing coir products in USA. He mentioned that more than 50% of the marketing of products in USA is done through chain stores. If coir has to make its presence felt in a significant way in the chain stores marketing, it has to bring out attractive products at cost effective manner in volumes.

19 Dr. Hans Peter Merz, Germany explained in detail the latest trends and coir opportunities in German market. Mr. John Chacko made a presentation on the export market trend of the coir and coir products and efforts taken for competing in the world market. Mr. Prakash Shilkar, Mumbai in his presentation gave some thoughts in objective marketing for coir products in the overseas markets. Mr. S. Sundaresan, President, All India Coir Mattress Manufacturers Association explained in detail the origin and evolution of Rubberized coir industry in the country. Shri. Sesh Kumar Pulipaka, Joint Secretary, Ministry of MSME, Shri N. Venugopal, Vice Chairman of the organizing committee, Mr. Herbert Bitcher, President German Coir Association and Shri. Rameshwar Goel, Member, Coir Board were in the panel of chairing the technical session, Mr. N. Venugopal summed up the discussions on the presentations at the technical sessions. II. Social issues in the export oriented coir sector - The session was held in the afternoon of 9th December07. There were three papers presented at this session as per the details furnished below: Social compliance audit in the coir industry - Mr. S. Ravi, Product Manager, BVQI, Chennai. Logistics support in the export oriented coir sector Mr. Raghul, M/s. DHL Global Service, Mumbai

Different forms of IPRs and its relevance in the traditional industries with special reference to coir - Mr. Arunabha Pradhan, Sr. Manager, NRDC, New Delhi.

The second technical sessions was chaired by Mr. Rajiv Ranjan IAS, Commissioner of Industries & Commerce, Govt. of Tamil Nadu and Dr. K.R. Anil, Managing Director, Coirfed were in the panel for chairing the session. At this session Mr. S. Ravi, Product Manager, BVQI, Chennai described about the Social Compliance Audit in the coir industry. He narrated the requirements of the audit in respect of social compliances. The representative of the DHL Global Service, Mumbai presented the paper on logistics support in the

20 export oriented coir sector, Mr. Arunabha Pradhan, Sr. Manager, NRDC, New Delhi discussed on different forms of IPRs and its relevance in the traditional industries with special reference to coir. Mr. Rajiv Ranjan, IAS, summed up the discussions by explaining the issues based on his long experience in the sector. III. Coir Geo-textiles for soil bio-engineering The session was held at 10 AM on 10.12.07. There were four papers presented on the coir Geo-textiles for soil bio-engineering as per the details furnished below in addition to the keynote lecture on coir geo-textiles: Keynote lecture Role of coir geo-textiles in geo-technical applications - Dr. G.V.Rao, President, Indian Geo-technical Society Presentations Role of coir geo-textiles in agriculture - Dr. K.R. Anil, Managing Director, Coirfed Potential for Coir Geo-textiles and Coir Pith in USA - Dr. Zakhariah, California Potential Domestic Market for Coir Geo-textiles as an Erosion Control Product: - Shri Mohan Charankattu, APISBE

At this session Dr. G.V. Rao, President, Indian Geo-technical Society made the keynote lecture on coir geo-textiles in geo-technical applications. His lecture covered the potential areas of application of coir geo-textiles and its advantages over the natural fiber geo-textiles and synthetics. Dr. Anil, Managing Director, Coirfed described the details of usages of coir geo-textiles in agriculture and Shri Mohan Charankattu, APISBE presented and spoke on the potential domestic market for Coir Geo-textiles as an Erosion Control Product. Dr. Zachariah from USA also spoke at length on the potential market for coir geo-textiles in USA.

21 Mr. C.R. Devraj, Dr. U.S. Sarma and Mr. Indrajith Piyasena from Srilanka were in the panel of the technical session. Mr. C.R. Devraj, Chairman of the Panel summed up the discussions. IV. Coir Pith a natures gift; Followed to the Session III, the Session IV on Coir Pith a natures gift was held. There were four papers presented on the quality and potential markets of the Coir Pith as per the details furnished below: Use of coir pith as soil less medium - Mr. Sivadas Menon, Sterling Farms, Cochin Potential market for Coir Pith in Horticulture - Mr. Tom de Vesci, Managing Director, Horticultural Coir Ltd., London Utilization of coir pith - Dr.Arun Sharma, BARC, Mumbai

The presentations at the technical session enthused the interest of the participants who thronged the seminar venue in large numbers. All the speakers dealt with the topic allotted to them in an efficient manner. Shri. C.M. Kamaraj, Member, Coir Board and Shri. M. Kumararaja, Secretary, Coir Board and Shri Balamurugan were in the panel. Shri. Kamaraj summed up the discussions. V. Emerging technologies for innovative coir products The technical session V was held at 10 AM on 11.12.07. There were four papers presented at this session as per the details furnished below: Research and Development achievements of the CCRI and CICT - Dr. U.S. Sarma, Director, RDTE, CCRI Natural Fibres - Dr.Mrs. Malgorzatta Zimniewska Coir Composites as wood substitutes - Dr.R.Gopalan, R V Tifac, Bangalore Potential for coir products in Carbon Trade - Mr. H.S. Sarma

22 Dr. U.S. Sarma elaborately explained the details of Research and Development works carried out by the Coir Board through its Research Institutes CCRI and CICT. Dr. Ms. Malgorzatta Zimniewska from Poland spoke on different natural fibers and the advantages of coir fibers over other natural fibers. She said that coir among other natural fibers has the greatest strength, which makes it acceptable for geo-technical applications. Dr. R. Gopalan, Executive Director, RV Tifac, Bangalore spoke on the Development of Coir Polymer Composite Board about a decade back and its further evolution to convert into light weight building material by admixing coir fiber with glass fibre. He said that this composite can be used for making doors, door panels, partitions, false ceiling, molded articles, helmets etc. in place of wood. Coir polymer composites will be an ideal wood substitute, which has to be popularized by the trade. Mr. H.S. Sarma from Delhi gave a presentation on the carbon trade in the era of global warming and the role of coir products in the carbon trade. Supported with statistical data, he said that if properly planned, there is a huge potential for getting Carbon Credit in the coir industry. He said systematic studies have to be conducted for assessing actual benefits of coir industry through Carbon Trade. The session was concluded with the summing up by the Chairman of the Panel Mr. Tommy Mathew.

23

Revi Karunakaran Memorial Lecture


Revi Karunakaran Commemorial Lecture was an important event of the IICF 2007. Shri Revi Karunakaran born on 22nd November 1931 had his education in UK and Switzerland and graduated from Babson Institute of Business Administration, Massachusetts, USA. He spent his lifetime for the development of coir industry with his activities mainly concentrated in the coastal District of Alleppey in Kerala. He was the Chairman and Managing Director of Karan Group of Companies. Shri Revi Karunakaran had widely travelled all over the world and was well-known for his pioneering efforts in modernising the coir industry and trade during five decades of his presence in coir sector. He had represented India in several international forums like Inter Governmental Group on Hard Fibres of FAO, International Trade Center, UNCTAD etc and served FAO as consultant on coir. He had represented the Govt. of India on India EEC (European Economic Commission) negotiations on coir pertaining to tariff and quota restrictions. He was in the Director Board of many developmental organisations and member of trade associations in Kerala. The fact that he had continued in coir sector itself, where he started his business pursuit, nurturing it all through his life, without diversifying his business activities to other more profitable areas to satisfy his business ambitions, makes Revi Karunakaran different from others. In recognition of his long devoted and selfless service rendered to the coir industry and trade, Coir Board conferred on him the prestigious Lifetime Achievement Award on the occasion of the first India International Coir Fair in October 2001. More than anything, he was a great philanthropist. The Organising Committee of the IICF 2007 therefore resolved to hold the Revi Karunakaran Commemorial Lecture as a sub event associated with IICF 2007. The Revi Karunakaran Commemorial Lecture was commenced at 3 p.m. on 10th December 2007 at the Convention Hall in the IICF venue (Jawaharlal Nehru International Stadium, Kochi). Shri. A C Jose, Chairman, Coir Board welcomed the chief guest Shri Anwar-ul Hoda, Member, Planning Commission of India and other dignitaries and the participants. Shri Jose in his welcome address said that Shri Revi Karunakaran was the doyen of the Indian Coir Industry and made a brief mention about the contributions made by Late Shri. Revi Karunakaran for the development of Coir Industry. He added that coir

24 fraternity will ever cherish his memories and invaluable contributions. He expressed his deep gratitude to Shri. Anwar-ul Hoda for having accepted the invitation to deliver the memorial lecture. Smt.Subhadra Revi Karunakaran, W/o Late. Revi Karunakaran and CMD of the Karan Group of Companies, Alappuzha lighted the ceremonial lamp to mark the beginning of the memorial lecture. Shri. Anwar-ul-Hoda in his memorial lecture mentioned that Shri Revi Karunakaran was a pioneer of the industry, a social worker, philanthropist and a very affable man. He was known to him more than 30 years ago, while he was working in the Ministry of Commerce. Shri. Revi Karunakaran was a visionary and he tried to bring modernization in the coir sector at a time when India had a very inward looking economic policy and those were difficult time for setting up industries. He was a person who believed in simplifying the procedures in the field of export and import. The efforts by persons like Shri Revi Karunakaran ultimately lead to the simplification of restrictions and procedures. It is indeed an appropriate and thoughtful step taken by Coir Board in arranging the Revi Karunakaran Memorial Lecture on the occasion of holding IICF-2007. Shri Anwarul Hoda delivered his speech on Globalisation; Risks and Opportunities for India. He said that though liberalisation has thrown open many opportunities for Indian entrepreneurs, it has exposed India to some risk. This is especially true of agriculture which has to be handled with care. The volatility of International prices of agriculture commodities has a direct impact on the country. Globalisation of the Indian economy makes it possible to use external trade and capital flows to minimise the effect of domestic shocks, but also opens up the economy to shocks originating in the world economy. The process of eliminating import restrictions was completed in 2002 and there was fear of deluge of imports if restrictions on consumer goods were lifted. Imports, he added, did not rise despite elimination of restrictions in 2001-02. The lowering of barriers on trade and investment has led to considerable progress of the Indian economy. In the latest financial year FDI flow had increased to US $ 15.5 million nearly a three fold rise from the previous year. Indian exports according to him are on a high growth path in

25 automobiles and pharmaceuticals service sectors like medical, tourism too have high potential. In her reply speech, Smt. Subhadra Revi Karunakaran thanked the Chairman, Coir Board for organizing the lecture in the memory of her late husband. She also thanked Shri. Anwar-ul Hoda, Member, Planning Commission for delivering the thought provoking memorial lecture. In the vote of thanks, Shri. V R Prasad, Member, Coir Board shared his memories of happy association, as a co-industrialist, with late Revi Karunakaran. Shri. Revi Karunakaran had served the Coir Board as its member and also as the Vice Chairman for several years, he said. He was a driving force behind organizing the first India International Coir Fair in 2001. Shri Prasad remembered that Revi Karunakaran was against all restrictions in the field of business and instrumental in fixing quality standards for coir.

26

Valedictory Function
The caparisoned elephants with glittering muthukuda, women dressed in Kerala style carrying thalam and rhythm of panchavadyam reverberating in the atmosphere once again created a festive atmosphere on the evening of 11th December 2007 at Jawaharlal Nehru International Stadium when the preparation for the valedictory function of the IICF 2007 started at 4.00 p.m. Shri Mahabir Prasad, Honble Minister of MSME, Govt. of India and Shri Kodiyeri Balakrishnan, Honble Minister for Home, Vigilance and Tourism, Govt. of Kerala, the Honble MP Dr. Sebastian Paul, Prof. K V Thomas, MLA and other dignitaries were given a very warm welcome at the IICF main entrance by the Chairman, Coir Board Shri A C Jose, Members of Organising Committee and a huge crowd that thronged at the venue to witness the valedictory function of IICF 2007. The Ministers and dignitaries visited all the stalls in two hangers and had a feel of the fascinating world of coir. Before entering the IICF pavilions, the Union Minister Shri Mahabir Prasad put out the burning torch and lowered the IICF flag while a huge crowd of delegates, exhibitors, industry and trade representatives and general public looked on. The Valedictory Function of the IICF-2007 was held at 4 p.m. on 11th December 2007 in the Convention Hall at the venue of the IICF. The programme is annexed (Annexure E). Following the invocation by Smt. Dhanalekshmi, the Chairman of the Organising Committee of IICF 2007 Shri A C Jose, Chairman, Coir Board handed over the IICF flag to the Vice Chairman of the Organising Committee Shri N Venugopal in the presence of Minister, dignitaries, delegates, coir industrialists, manufacturers, exporters, workers and other guests. Shri P Ajid Kumar, Director (IICF) welcomed the entire gathering to the valedictory function of the IICF. In his presidential address, Shri A C Jose, Chairman, Coir Board briefly mentioned about the significant role played by the industry by way of contributing to the economic development of rural sector, employment generation, poverty alleviation, gender empowerment and sustainable development,

27 thus meeting the national and global priorities. Coir industry deserves special support and certain initiatives through creation of separate Coir Mission for comprehensive and integrated development. Research and Development Programmes of the Coir Board need to be streamlined and strengthened to make it more market driven and industry specific. The reverse delegation from abroad with financial assistance from the Ministry of Commerce under Market Access Initiative Scheme would provide an opportunity to the small scale manufacturers and exporters who do not have adequate exposure to market their products abroad to showcase their capabilities to the prospective buyers. There are instances of a number of new Coir entrepreneurs entering the export business after getting exposed to export market prospects through participation in International Exhibitions along with Coir Board. The programme would set in motion a revolutionary change in export marketing approach of the Indian Coir Sector. The feed back is indicative of the success of the IICF, particularly on the business front and this will have its beneficial impact on our exports in the coming months. In his valedictory address Shri. Mahabir Prasad, Honble Minister for MSME, Govt. of India expressed happiness over the organisers success in getting participation of more than 108 buyers from different countries in the IICF 2007 that would have led to meaningful dialogue with the manufacturers and exporters. He added that it was the duty of the organizers to carry forward these interfaces to successful business to the advantage of the coir industry. The globalization he said had created opportunities and numerous challenges and threats to the Small and Medium Enterprises. In the face of competition small firms were showing impressive growth. SME contribution to exports had been significant. Regarding finance the RBI directed the domestic and foreign banks that credit should be directed towards the priority sector which included Agro, SSI, Tiny and Village industries, Artisans, Traders etc. The National Commission for Enterprises in the unorganized sector under the Chairmanship of Shri Arjun Sengupta had submitted a report detailing the need for reorienting priorities to help the small scale sector. The suggestions, when

28 implemented, would resolve a number of present day problems of micro and small scale industries. For the development of coir industry the Ministry of MSME has been extending support. The Scheme of Rejuvenation, Modernization and Technology Upgradation will be implemented during the XI Plan for which allocation has already been made. Mahila Coir Yojana, Assistance for Development of Production Infrastructure, Market Development Assistance, Export Market Development Assistance etc. provided to the coir sector through Coir Board are some of the incentive programmes of the Govt. of India. More emphasis need be given for R&D and to bring out new and innovative products for market consumption. There is also need to widen the production base of the coir industry. The Ministry of MSME will continue to support the Coir Board in all its programmes. Speaking at the concluding session of IICF, Shri Kodiyeri Balakrishnan, Honble Minister for Home and Tourism, Govt. of Kerala stated that the IICF is organized at a time where in Kerala Tourism Season has commenced. It is expected that 6 lakhs tourists would visit Kerala during the season. The International Film Festival is also in progress and the Grand Kerala Shopping Festival is on from 1st Dec. 2007. Kerala produce many products which has good markets abroad. Coir is one among them. How far the possibilities in coir and handloom sectors have been utilized is a matter to be examined. Now people are very much concerned about the nature and there is good demand for ecofriendly products. Coir is an eco-friendly product. We have to make use of the possibilities to the maximum extent. As part of promotion, the Tourism Department proposes to promote selected souvenir products and 120 such products have been identified, including coir. Heritage Villages will be set up where there is concentration of traditional industries. The Tourism Department will set up two Coir Villages. This would be helpful to the tourists to understand more about coir industry and its products. Organisation of programmes like IICF

29 would help to bring all stakeholders together and to think about programmes that would promote the industry. Felicitating the programme Shri Ramachandran, Chairman, Cochin Port Trust stated that the IICF 2007 is a programme well organised in the recent times in Kochi. The Cochin Port Trust would continue to render its cooperation to the Coir Board and Shri A C Jose, Chairman and his team of officials in Coir Board deserves congratulations for organising the mega event with international perspective. Dr Sebastian Paul, MP and Prof. K.V. Thomas, MLA addressed the gathering and congratulated Coir Board for organising a successful international fair. Shri M Kumararaja, Convenor, IICF 2007 proposed vote of thanks. The national anthem marked the conclusion of the valedictory function. Awards for Best Stalls in IICF The Organising Committee constituted a panel of judges for selection of stalls in IICF 2007 for the awards. The designated panel of judges after careful consideration and assessment based on product display, content, response to visitors, aesthetics, special effects, visual displays and general assessment had selected the following exhibitors. 1. 2. 3. 4. 5. 6. Travancore Cocotuft Pvt. Ltd Kerafibretex International P Ltd Coconut Development Authority Orissa Coir Handicrafts Foam Matting India Ltd Central Institute of Coir Technology - First Prize for best pavilion from private sector. - Second Prize for best pavilion from private sector - First Prize for Best Pavilion from the public sector - Second Prize for Best Pavilion from the public sector - Special Jury Award - Special Jury Award

Shri Kodiyeri Balakrishnan, Honble Minister for Home & Tourism, Govt. of Kerala had presented the awards at the valedictory function of India International Coir Fair 2007 on 11th December 2007.

30 Revi Karunakaran Memorial Best Workmen Award Shri. Mahabir Prasad, Honble Minister for MSME, Govt. of India presented the Revi Karunakaran Memorial Best Workmen Award to the winners at the valedictory function of the India International Coir Fair- 2007 (11th December 2007). The Best Workmen Award instituted by the Karan Group of Companies is in memory of Late Shri. Revi Karunakaran. The Best Workmen Awards are presented to 10 best coir workers, selected one each from the factories of top ten coir exporters. The recipients of the award for the year 2007 were:Sl. No. Name Company Name 1 Mr. Rajaneesh Joseph M/s. D C Mills Private Ltd. 2 Mr. K J Kurian M/s. Palm Fibre (India) Private Ltd 3. Mr. K R Anil Kumar M/s. Kerala Balers Private Ltd 4. Mr. K Jayachandran M/s. The Alleppey Company Ltd 5. Miss Rethy P A M/s. Kerafibretex International Pvt. Ltd 6. Mrs. Marykutty P V M/s. William Goodacre & Sons Pvt. Ltd 7. Mr. Raju Thomas M/s. Fibre World 8. Mr. Sibi John M/s. Floor Decor 9. Mr. Manoj T M/s. Kantifloor Furnishers 10. Mr.S Bala Parabakar M/s. Sivanthi Joe Coirs The Gazetteer on Coir Industry prepared by Shri.K.C.Eapen was also released by the Honble Minister. Cash Awards to the Children of Coir Workers The objective of the scheme is to provide cash awards to the children of coir workers for their performance in the SSLC/ SSC/ Matriculation Examination (equivalent to 10th standard) conducted by the State Board of Examinations. At the closing ceremony of the IICF 2007 held at Jawaharlal Nehru International Stadium, Kaloor, Kochi on 11.12.2007, in the presence of Honble Minister for MSME, Shri Mahabir Prasad, Shri Ramachandran, Chairman, Cochin Port Trust presented the Educational Awards to sixteen children of coir workers. The Award consisted of a Certificate of Merit and Rs.15,000/-.

31

IICF 2007 - Benefits to the Industry and Trade


*** Exclusive trade fair showcasing the wide range of exquisite environment friendly and functional products of coir helped the importers and the prospective buyers to see, evaluate and study the full range of products available for exports from India under one roof. This would result in product range of export of coir from India getting enlarged leading to increase in the export turnover. *** Selected Industry Visit facilitated during the fair helped the delegates to get themselves convinced of the labour intensive nature, pollution free production and processing, and the fact that the industry is rural based and contributes to gender empowerment. *** The International Seminar on Coir organised during IICF results in generation and consolidation of a wealth of database, dissemination of technological advancement and collective thinking of meeting the challenges facing the industry in various front etc. *** IICF provided an exclusive opportunity to the coir trade to showcase the full capabilities and potential of the industry to the domestic market players. *** The live demonstrations of various technologies not only benefitted the existing but also encouraged prospective entrepreneurs. *** Participation of 108 delegates from 33 overseas countries importing coir besides 72 delegates from 32 member countries of the Commonwealth, most of them are future prospects resulted in a successful reverse delegation. *** Based on the feedback collected it is roughly estimated that IICF 2007 has resulted in generating an export business to the tune of Rs.40 crores. In addition to this, it could set in serious trade negotiations between the buyer and the seller. It is estimated that export orders totaling to Rs.100 crores from different buyers also is in the pipeline. Besides IICF 2007 facilitated product specific trade talks on prospective joint venture programmes which would lead to investment to the tune of Rs.10 crores in India.

32

PR Activity and Media Coverage

Added attention was paid for providing adequate PR support to ensure better projection of all elements of IICF 2007 and associated events for achieving both domestic and international participation of all concerned and to communicate the message to all the stakeholders, trade and industry related promotional organisations and the general public.

33 Communication Strategy: In order to attain maximum media coverage and impact on a sustained basis; The event was approached on a 3 tier level in the Local and National media as well as the international media. The aim was to deliver the listed key messages below, through Key Opinion Leaders (KOLs) from the relevant industry, especially senior officials from the Coir Board and the apex authorityThe Minister of Industries & Commerce, Government of India, Mr. Jayaram Ramesh himself. Media tools such as local interactions and quotes carried by these KOLs played an essential role in giving this event a credibility and further explaining to the target audience, the advantage of such key industrial initiatives in a comprehensive manner. The key messages were: a) IICF 2007 as a vital industrial initiative showcasing the Coir Industry and highlighting its potential to a wider global audience. b) A unique consolidated and interactive platform for direct interface between Buyers, Sellers and Exhibitors (Domestic & Overseas). c) A forum encouraging exchange of industrial information and an opportunity to forge on the ground business alliances and explore various trade opportunities ,besides inducing a basic B2B relationship building and networking exercise. d) Showcase IICF 2007 as a successful event basis the information received on delegate participations, business generated and potential trade orders and trade links established, during the event and post IICF. Target Audience: The target audience for IICF 2007 included: International Buyers from the global Coir Industry. Domestic Buying Houses operating nationally in India as well as in Kerala. Media delegates- Local, National and the International media. Delegates from trade councils and Indo foreign commerce chambers Delegates from Export and Import Promotion Councils

34 Target Media: The target media domain for the IICF 2007 include: Print: (National and International) Mainlines Business & Financial Publications Regional and second regional vernacular publications Electronic: Local media (For one on one exclusive interactions and event telecast) National media (Exclusive business interactions and programe segments) Online: National news portals Business and Trade portals International business portals Trade and conference portals Wire Agencies: National wires International business wires The following were the series of media activities executed successfully by the agency, as a part of the IICF 2007 PR campaign. The details below highlight the coverage break down received for the entire exercise ,right from the pre build up stage to the day of the event ,followed by the post event media coverage.

35 Phase -1- (Pre Event ) Launch Press Conference as on 26/10/07 Objective of the Press To create a wide level of awareness about Coir Boards Conference IICF initiative in the media in New Delhi and amongst relevant stakeholders of Coir Board. Target Media The media delegation present at the event included Vernaculars (Regional and Second Regional publications), Mainlines and the Local Electronic channels and wire agencies.

Media Attendance: The media strength at the press conference constituted of 55 media representatives. The media thus has been classified into the following categories. These include: Mainline Publications (English & Malayalam) Vernacular Publications and Electronic Channels Wire Agencies

The breakdown is as follows: Media Category Mainline Publications Vernacular Publications Electronic Channels Wire Agencies Highlights: High attendance of media delegates at the press conference (Exceeded expectations). Key messages delivered to the media in a channelized manner through a comprehensive interactive session, post the media address. Press Conference covered by all Malayalam Channels present in Delhi. Coverage clips in leading Mainlines (Malayalam & English) carried in Delhi as well as Kerala State editions. Number Of Publications 12 30 9 4

36 Concerns: Tracking and attaining coverage clips from INS publications based in Delhi is a lengthy process. However, the agency will garner maximum clips from these publications through local touch points who would do follow ups and send the INS clips to Trivandrum ,over the next 15 days.

Phase -2 Precursor to the event: Prior to the main event that commenced on 7th ,December,2007 at Kochi, the advisory conducted various one-onone local /international interactions with key person(s) of the Coir Board for a period of 10 days, starting from 27th November 6th December,2007.During this exercise a media briefing was also conducted on 3rd December,2007 at Avenue Centre, Kochi. The breakdown of the coverage is as follows: a) One On - One Interactions: Sno. 1) 2) 3) 4) 5) 6) 7) 8) Media IANS Asianet Jai Hind TV Khaleej Times Arab News AP Gulf News India Vision Date Of Interaction As on 27/11/07 As on 29/11/07 As on 29/11/07 As on 30/11/07 As on 01/12/07 As on 03/12/07 As on 03/12/07 As on0 6/12/07

b) Media Briefing (Avenue Centre as on 3/12/07) + Ongoing coverage ( 5th 7th December,2007) Sno Media Coverage Clips Print Media 1) 17 Clips Electronic Media 2) 6 Channels Total Coverage 23 Clips
Print Coverage Break Down Electronic Coverage Breakdown
Manorama-2, Mathrubhumi, Kerala Kaumudi-2, Madhyamam, Deepika, Deshabhimani,Veekshanam,Janayugam,Siraj,Hindu, Hindu Business Line, Indian Express,Business, Standard, Financial Express Asianet, Kairali,Manorama, Jeevan TV,ACV and Jai Hind TV

Pre Event Media Analysis 5/12/07

37 'Preparations are on in full swing for the India International Coir Fair 2007 which will be held at Jawaharlal Nehru International Stadium, Kaloor, from December 7 to 11', thus began the story in the Indian Express, which ran the headline' International Coir Fest'. The article in the Hindu titled 'Commonwealth India Business Programme', quotes Shri.A.C.Jose, Chairman, Coir Board, thus, '.....................India's coir industry is today poised to play a vital role in the development of these natural resources in Commonwealth countries. Malayala Manorama began the story by stating that the Coir Board expects trade worth 160 crore in the IICF 2007, wherein more than 100 delegates would participate from 40 countries around the world. The reports adds a statement from Shri.A.C.Jose, that world famous coir producers are participating in the Fair. Kerala Kaumudi in its report states that delegates from 40 countries are participating in the Fair. Coir manufacturers, , exporters, coir technology providers will exhibit their products to international buyers adds the report. Deepika in its reports said that the IICF is organised with the intention of not only for the development of the coir industry but also to introduce coir and its various products to international as well as domestic buyers. Siraj began its report by stating that the IICF is organised by the Coir Board of India, with the aim of giving a major boost in the export of coir products, which will be held from December 7to 11 at the Jawaharlal Nehru International stadium, Kochi. The report further adds that representatives from 4o countries will take part in IICF 2007 , which will also see the participation of business representatives, coir employees, coir exporters and various other representatives of the coir industry.

6/12/07 Deshabhimani reported that the India International Coir Fair will be held from December 7 to 11 at the Kaloor Nehru stadium and will be inaugurated by the Kerala Chief Minister Shri V.S.Achuthananthan. Madhyamam reported that IICF aims at introducing coir products to international consumers and the event will see the participation of exporters, manufacturers, technology providers and so on. Business Line reported that the mega event was aimed at creating a platform for the coir industry to expand its overseas niche markets and create avenues for business alliances. 'Kerala CM to inaugurate International Coir Fair in Kochi', ran the headline of the Indian Express. The report said that the Coir Board is spinning a new hope for the Rs.800 crore industry by hosting the India International Coir Fair. Janayugam reported that the 2nd India International Coir Fair will begin tomorrow will the aim of generating 160 crore business. Mathrubhumi reported that more than 40 delegates from different parts of the world will be participating in IICF 2007 and the buyers will have a chance to purchase products directly from the manufacturers.

38 7/12/07 Veekshanam reported that IICF had received positives responses and the Fair aims at developing international markets for coir products. Manorama reported that IICF aims at creating markets for coir products by showcasing the various coir products to manufactures. Kerala Kaumudi stated that IICF which aims to introduce Kerala coir to international markets will begin today and delegates from 40 countries are participating in the Fair. 'To create a platform for the coir industry for expanding its footprints in overseas markets, a five day India International Coir Fair2007 will begin in Kochi on Friday.

Phase -3 During the event ( 8th 11th , December ,2007) .The following is the coverage breakdown: 8th December, 2007 Sn o. 1) 2) 3) 4) Media Print Media Electronic Media News Wires Radio Total Coverage Clips Print Coverage Breakdown Coverage Clips 26 Clips 12 Channels 4 Relays 1 Announcement Clips

Manorama,Mathrubhoomi,Mangalam,Madhyamam2,Deshabhimani-2,Kerala Kaumudi2,Deepika,Chandrika,Tejas,Veekshanam-2,Indian Express-3,Hindu-2,Hindu Business Line,Economic Times,Business Standard,Financial Express,Tejas,Janmabhoomi-2 Electronic Coverage Asianet, Kairali TV, India Vision, Manorama Breakdown TV(live), Amrita TV, Jeevan TV,DD, ACV , Jai Hind TV ,Siti Cable,CNN-IBN, Surya TV. News Wires UNI,ANI,PTI,IANS Radio All India Radio

9th December,2007 Sl Media Coverage Clips

39 no. 1) 2)

Print Media Electronic Media Total Coverage Clips Print Coverage Breakdown Electronic Coverage Breakdown

4 Clips 2 Channels 30 Clips Veekshanam,Hindu-2Economic Times Asianet and India Vision

10th December,2007 Sl no. 1) 2) Media Print Media Electronic Media Total Coverage Clips Print Coverage Breakdown Electronic Coverage Breakdown Coverage Clips 8 Clips 2 Channels 10 Clips Manorama,Mathrubhoomi,Mangalam,Madhyamam, Deshabhimani,Indian Express,Hindu-2 Manorama TV & Jai Hind TV

11th December,2007 Sl no. 1) 2) 3) Media Print Media Electronic Media News Wires Total Coverage Clips Print Coverage Breakdown Electronic Coverage Coverage Clips 7 Clips 2 Channels 2 Relays Clips Manorama, Mathrubhoomi ,Kerala Kaumudi, Indian Express,Hindu-2,Indian Express Asianet and Jeevan TV

40 Breakdown News Wires

UNI& PTI

Phase 3- Post Event-The following is the breakup of the post event coverage : 12th December,2007 Sl No. 1) 2) 3) 4) Media Print Media Electronic Media News Wires Radio Total Coverage Clips Print Coverage Breakdown Coverage Clips 18 Clips 11 Channels 3 Relays 3 Announcement 30 Clips Manorama,Mathrubhoomi,Mangalam3,Madhyamam-2,Deshabhimani,Kerala Kaumudi2,Deepika-2,Chandrika,Tejas,Veekshanam,Indian Express-2,Hindu Asianet, Kairali TV, India Vision, Manorama TV, Amrita TV, Jeevan TV,DD-2, ACV , Jai Hind TV and Surya TV. UNI,IANS & PTI All India Radio

Electronic Coverage Breakdown News Wires Radio

Media Analysis during the Event 8/12/07:Financial Express reported the speech by Shri Jairam Ramesh wherein he mentions that the government will also make the usage of coir geo textiles mandatory in the construction of rural roads to enlarge the market. Economic Times reported that the Fair is conducted after six years, when demand for various coir products like coir pith, coir geo textiles etc. is on the rise and the buyer seller meet is expected to be the highlight of the meet. Deshabhimani reported that IICF which saw the participation of more than 100 buyers, coir exporters, coir business men and organisations was inaugurated by Shri Jairam Ramesh in the absence of the Chief Minister of Kerala. Indian Express reported that the India International Coir Fair organised by the Coir Board will pave the way for the corporates from abroad flocking the venue of the fair for closing a

41 deal with manufactures here. Another report in the Indian Express mentions what Shri Jairam Ramesh said in his inaugural speech that the century old shabby processing system still prevailing in the coir industry will give way to the state of the art system with the implementation of the Rs.240 crore modernization programme which was cleared by the Union Government on Friday. Business Line reported thus,' Recognizing the importance of coir, the Union Government has drawn up to Rs.240 crore modernization programme to enhance the competitiveness of coir industry, the Union Minister of State for Commerce and Industry, Mr. Jairam Ramesh, has said. Kerala Kaumudi reports that a programme worth Rs.240 crore will be given for the modernization of the coir industry according to Union Minister Shri Jairam Ramesh. Deepika reports that the International Coir Fair has begun by showcasing beautiful handicrafts to the world. Chandrika reported that the IICF which is to be held from December 7 to 11 th was inaugurated by Shri Jairam Ramesh who remarked that Rs.240 crore will be sanctioned for the development of the coir sector. Mangalam reported that according to Jairam Ramesh an amount of Rs.240 crore has been sanctioned for the development of the coir industry and 1,000 coir outlets will be opened by the state government and 55 crore rupees will be sanctioned by the state government for the development of the coir industry according to Shri G.Sudhakaran, Minister for Coir, Government of Kerala. Business Standard began its report thus, In a bid to replant and rejuvenate the country's coconut plantations, the government has outlined an investment of Rs.4,700 crore in the next 10-15 years. Mathrubhumi reported that 1000 coir outlets will be started in Kerala according to Shri G.Sudhakaran, Coir Minister and the coir products will be sold as 'Kerala Coir'. Deshabhimani too reports on the same lines but also adds that in the last financial year 605 crore rupees coir was exported. Madhyamam reported that 243 crore rupees has been allocated for the coir industry and the marketing of coir products should be given to the private sector. Janmabhumi reported that in order to develop the coir industry four coconut trees will be grown four lakh hectres of land . The Hindu reported that according to Union Minister Jairam Ramesh, coir marketing should be privatised totally and that the Coir Board should curtail its role to that of being a facilitator of the coir industry. In another report Hindu mentions that 1,00 coir products outlets are planned in different parts of the state. Manorama ran the headline, 240 crores to revive coir industry: Minister. Veekshanam reported that 240 crore has been allocated by the central government of coir and Alleppey will be made the cradle of coir in India. 9/12/07:The New Indian Express reported that IICF may give a new lease of life to coir industry since it has offered a common platform for manufacturers and international buyers and the visitors to come under one platform. In another report the paper mentions that trendy, handy, useful and economically viable

42 gifts made of coir is set to hit the market on New Year. The Hindu reported the speech by Shri Pongalur Palaniswamy, Minister for Rural Industries, Government of Tamil Nadu. The Minister said that the coir industry in Tamil Nadu has larger scope due to abundant availability of raw material particularly brown fibre. Economic Times reported that the central government and the state government will jointly work together to improve the infrastructure and develop Alleppey as town of export excellence. Veeksahnam reported that coir products are in huge demand in Germany according to Henner Shoegolds the head of Dekove a coir import firm in Germany. The Hindu reported that the delegates had showed keen interest in the live demonstrations of coir pith processing, green house and various other processes. Indian Express reported that Tamil Nadu has emerged an attractive destination for investment in the coir industry, according to Shri. Pongalur Palaniswamy, Minister for Rural Industries, Government of Tamil Nadu. 10/12/07:Take a look at the wealth of coir products on display at the India International Coir Festival ran the headline of the Indian Express. The report mentioned that the 108 stalls showed the way in which the potential of this strong nature fibre can be tapped. Mathrubhumi reported that right from handcrafts to furniture worth lakhs are displayed at the India International Coir Fair held at the Jawaharlal Nehru Stadium, Kochi. The Hindu reported that according to Shri. Pongalur Palaniswamy, Minister for Rural Industries, Tamil Nadu, Tamil Nadu was in the process of drawing up an exclusive policy for micro, small and medium enterprises in the State. Madhyamam reported that various coir products are drawing attention especially the handicrafts stall from Orissa. Deshbahimani reported that Coir Board and the Coconut Development Board should allocate fund for the research in finding medicine for the prevention of diseases in coconut trees according to Shri. Pongalur Palaniswamy, Minister for Rural Industries, Tamil Nadu. Mangalam too reports that domestic coir market is gaining momentum at that the India International Coir Fair. 11/12/07:Manorama reported that according to Anwar-ul Hoda, Member Planning Commission, Government of India, liberalisation has paved for the opportunities for investors in India. Mathrubhumi reported that according to Mr. Hoda, liberalisation will lead to crises in the Agriculture sector. The Hindu The volatility of international prices of agriculture commodities has a direct impact on the country. Among the worst affected are tropical agriculture products like the ones that Kerala produce large quantities if which are exported, according to Anwar-ul Hoda, Member Planning Commission, Government of India, while delivering the Revi Karunakaran Memorial Lecture. The Indian Express reported that according to Mr. Hoda, Kerala is the most benefited state from the temporary relocation if skilled and semi- skilled workers as part of globalisation.

43 12/12/07:Kerala Kaumudi reported that according to Tourism Minister, Kodeyeri Balakrishnan, in order to attract tourists two coir villages will be started in Kerala and land will be allocated in Alleppey and Kollam. Mathrubhumi, too reports on the same lines and also adds that these coir villages will be modeled on the line of the handloom villages at Balaramapuram. Manorama reported that according to Union Minister Shr. Mahabir Prasad, the Central Government will grant loans to the industrial units un-organised sectors. The Hindu reported that Union Government is studying the report of the National Commission for Enterprises in the Unorganised Sector, which has made recommendations on financing of enterprises in the unorganised sector according to Union Minister, Mahabir Prasad. The Indian Express reported that according to Shri. Kodeyeri Balakrishnan, the State Government will set up two coir villages in Kollam and Allapuzha to promote manufacturing and export of coir and coir products. Madhyamam reported that according to Shri. Mahabir Prasad, the coir industry will develop only when the coir business expands to other states in India, rather than concentration only on South Indian states. Chandrika reported that according to Shri. A.C.Jose, Russia is a good market for coir products. Mangalam reported that IICF has ended and IICF has created a platform for gaining good markets world over for coir products. Tejas reported that according to Shri.Mahabir Prasad, the central government will create new prgrammes for the development of small scale sectors. Deepika reported that according to Shri Mahabir Prasad coir business should be expanded to different parts of the country according to Shri Mahabir Prasad and according to Shri Kodeyeri Balakrishnan, coir villages will be set up in Allapuzha and Kollam. Mangalam also reported that Coir Fair has found a place in the calendar of World Business Meet. Impact Analysis

Highlights :

The highlights of the PR campaign included: IICF 2007 garnered excellent media coverage in English & Malayam mainline publications as well as in the electronic media locally, nationally & Internationally. This in turn also helped in reaching out to a wider target audience. Multiple key messages channelized and communicated systematically to the target media, thereby ensuring a zero percent negative media coverage.

44

Exclusive interactions conducted were telecast in the prime time business slots, on various channels. Exclusive One on One electronic interactions with quotes / bytes organized and conducted with Shri AC Jose during the series of media activities from the pre event to the post event phase. Three news articles with photographs carried by Indian Express during the event.

Shortfalls : Gaps in tracking the news articles that appeared in some of the international publications and regional clips appeared in New Delhi.

**************************************

45 Annexure A

Organising Committee Patrons


1. Shri V S Achuthanandan, Chief Minister of Kerala 2. Shri A K Antony, Union Minister for Defence 3. Shri Vayalar Ravi, Union Minister for Overseas Indian Affairs 4. Shri Mahabir Prasad, Minister for SSI & ARI, Govt. of India 5. Shri Jairam Ramesh,
Minister of State for Commerce

6. Shri Kodiyeri Balakrishnan, Minister for Home & Tourism Govt. of Kerala 7. Dr. T M Thomas Issac, Minister for Finance, Govt. of Kerala 8. Shri G Sudhakaran, Minister for Coir, Co-operation and Devaswom, Govt. of Kerala 9. Shri Elamaram Kareem, Minister for Industries, Govt. of Kerala

Govt. of India Chairman Shri A C Jose, Chairman, Coir Board Vice Chairman 1) Smt. Minnie Mathew IAS, Chairman, Coconut Development Board Convenor Shri M Kumararaja, Secretary, Coir Board. 2) Shri N Venugopal, Alleppey Co., Alleppey

Director Shri P Ajidkumar, Joint Director (Plg.) Coir Board

46

Members
1. Shri. K. Chandran Pillai, M.P. Saraswathi Vilasom Manjummel P.O., Eloor Ernakulam 2. Shri. D.C. Srikantappa M.P. Ambrutheswara Nilayam Birur 577 116, Karnataka 3. Shri. E. Ponnuswamy M.P. (Lok Sabha) F8, Block 24,H.K. Gosh Road, Naiveli, Kadallur District, Tamil Nadu 4. Dr. Sebastian Paul M.P. (Lok Sabha) 376/D, Moonjappilli House S. Francis Xavierss Church Road, Kochi 5. Shri Anathalavattom Anandan MLA Ananda Bhavan, Pandakasala, Chirayinkizhu, Thiruvananthapuram 6. Prof. K V Thomas, MLA Kuruppasseri House, Prof. K V Thomas Road, Thoppumpady, Cochin-5 7. Shri Dinesh Mani, MLA Chanthuruthil Veedu Vennala, Kochi-28 8. Shri K Babu, MLA Kannuparambath House Sanskrit College Road Thripunithura -682301 9. Shri. R.B. Shyam Sunder Venugopal Fibre Industries Coir Complex, 109/3 Palamuthi Road Pattukottai-614 601, Tamil Nadu 10. Shri. M. Kalyanasundaram Venkita Niwas M.O. Ward, Alleppey. 11. Shri Arun Ramanathan IAS, Secretary to Government
Small Industries Department

Govt. of Tamil Nadu Fort St. George, Chennai 600 009 12. Smt. Y Srilakshmy IAS
Secretary to Government of Andhra Pradesh

Industries & Commerce Dept. Secretariat, Hyderabad 22 13. Shri. V.R. Prasad Travancore Mats & Matting Company Cherthala, Alleppey 14. Shri. George Varghese C/o. Cocopalm Products Company, P B No. 3, Alleppey

47
15. Shri Gokul Chandra Pati IAS Commissioner & Secretary

Industries Department Government of Orissa, Bhubaneswar 751 007 16. Shri. C.M. Kamaraj Vice Chairman, Coir Board Sakthi Fibre Products Unit No.9, Sakthi Co-op. Industrial Estate Udumelpet Road, Pollachi 17. Shri. M.K. Abdul Gafoor Malikayil, Thuravoor P.O. Cherthala, Alleppey 18. Shri. Hiramani Pandey 601, Gayatri Enclave Co-op. Housing Society Ltd.
90 Feet D.P. Road, Near Thakur

22. Shri. N.C.J. John N.C John & Sons Ltd. P B No. 70 Vazhicherry, Alleppey 23. Shri Jacob Neroth,
President,

Coir Shippers Council, C/o JR Export Industries, JR House, P B No.60, Alappuzha-688 001, Kerala 24. Shri John Chacko, Chairman, Indian Coir Association, C/o N C John & Sons, P O Box 17, Alappuzha -688001, Kerala
25. Shri N K Mohanan,

Polytechnic Thakur Complex Kaudivili (East) Mumbai 1 19. Shri. Tommy Mathew Managing Director Natura Fibre Tech (Pvt) Ltd. No.11, Ayesha Complex 3rd Floor, 1st Main Road Jayamahal Extn., Nandidurg Road Bangalore 560 046. 20. Shri. Sony J. Kalyan Kumar Kalyan Villa, Vellakinar, Alleppey 21. Shri T. Sudhakar Pai Kurlon Limited Syndicate House, Manipal

Director, Coir Development, Coir Bhavan, Nandavanam, Trivandrum 26. Shri Shivdas B Menon, Managing Director, Sterling Farm Research & Services Pvt. Ltd., Sterling House, 1st Floor, Bund Road, Thycoodam(NH), Vyttila P.O., Kochi-682019 27. Shri R Sundaresan, President, Rubberised Coir Manufacturers Association C/o. Bharath Motors
Industrial Estate, Pettai 627 010

Tirunelveli, Tamil Nadu.

48 28. Shri K S Gangadhara Iyer, President, Travancore Coir Mats & Matting Association, C/o M/s K S Gandgadhara Iyer &Co. P B No.3836, Ammen Covil Street, Mullakkal, Alappuzha 29. Shri Ponnambalam President,
Indian Coir Exporters Chamber

33. Smt. Mamta Bhupesh 23, Indira Colony, Agra Road Dausa, Rajasthan 34. Shri Shiva Kumar, Veerabhadra Industries, Plot No.75, KAIDB Industrial Area Antharasanahalli, Tumkur-572 106, Karnataka 35. Shri S.Prabhu No.14, Ramasamy Naidu Nagar, Vilankurichi Road Coimbatore 641 035 36. Shri Suresh Babu Kidavu, C/o Mudraa Impex, Chennai 37. Shri. N.R. Pai Aspinwall & Co. Ltd., Kochi 38. Shri C M Hariraj Coir-on Foam Products No. 1 Industrial Estate, Udumalpet Road, Pollachi, Tamilnadu-642003 39. Shri Hari Shankar Shukla No.3, Sweet Water Well Road R.M.V. IInd Stage Nagsethally, Bangalore 560094 40. Shri. T.G. Lal Gopalakrishna Coir Works, Cherthala, Alappuzha

Vayalar Sukumaran Buildings, Vazhichery, Alappuzha

30. Shri Seshkumar Pulipaka,

Joint Secretary to Govt. of India Ministry of MSME, Udyog Bhawan, New Delhi 31. Shri Rameshwar Goel President Delhi coir Dealers Association C/o. M/s. D.D.Amarnath 1969, Chandni Chowk Delhi 110006 32. Shri Subrata Hazarika Chairman Barnarddi Gramiya Unnayan Samity, 1st Floor, Jayanta Commercial Centre Panchavati, GNB Road, Guwahati-3.

49 41. Shri. C.R. Devaraj Charankattu Coir Mfg. Co. Pvt. Ltd., Cherthala, Alappuzha 42. Shri J V Seshagiri Managing Director
Rajamehendri Fibres (P) Ltd.,

47. Shri Aleixo F. da Costa, State Director of Craftsmen Training, Govt. of Goa, State Directorate of Craftsmen Training, Shrama Shakti Bhavan, 3rd Floor, Patto Plaza, Panaji-403 001, Goa 48. Shri Punamchand Parmar, Commissioner & Secretary, O/o Cottage & Rural Industries, Govt. of Gujarat, 7/1, Udyog Bhavan, Sector-11, Gandhinagar-382 011
Tel: 23259477 Fax:079-23259328

Andhra Pradesh 43. The President, Coir Pith & Allied Products Manufacturers and Exporters Association, C/o Sunco Exports (P) Ltd., 54, Nehru Colony, Mahalingapuram, Pollachi-642 002 44. Shri T.S.Kidigannappa M/s. Ana Coir Industries Tyagatur Village, Nittur Hobli Gubbni Taluk, Tumkur District, Karnataka 45. Shri M V Soman, General Secretary, Kerala State Cherukida Factories Association, Kallappuram, Muhamma P.O., Alappuzha 46. Shri M P Pavithran, President, Kerala State Small Scale Coir Manufacturers Federation, Alappuzha-6

49. Shri V A Joseph, President, Kerala State Matting Manufacturers Association, C/o Supreme Coir Industries,
Avalukkunnu P.O., Alappuzha

50. Shri Mahendra Jain IAS, Secretary to the Govt. of Karnataka, Department of Industries & Commerce,Vidhan Soudha, Bangalore,Karnataka 51. Shri G D Guatama IAS, Principal Secretary, Cottage & Small Scale Industries Department, Govt. of West Bengal, Writers Buildings, Kolkata-700 001

50 52. Shri Yunus Kunjoo, Director, Kerala State Export Trade Development Council, Tagore Nagar, Vazhuthacadu, Trivandrum-14 53. Shri T O Suraj IAS, Secretary, Industries Department, Trivandrum 58. 54. Smt. Shylaja, District Panchayat President, Ernakulam 55. Prof. Mercy Williams, Worshipful Mayor Corporation of Cochin Ernakulam

56.

Smt. M C Josaphine, Chairperson, Greater Cochin Development Authority, Ernakulam Shri.Manoj Abraham, Commissioner of Police Ernakulam Shri. A.P.Muhammed Haneesh I A S District Collector, Ernakulam

57.

51 VARIOUS COMMITTEES CONSTITUTED FOR ORGANISING IICF 2007 RECEPTION COMMITTEE Chairman Co-Chairman Member Secretaries Members 1) 2) 3) 4) Shri T Raveendran ,, V Babu ,, Gopalakrishna Pai ,, M Sadanandan 5) 6) 7) 8) ,, A Deenadayalan Smt. P G Alice Miland ,, N Dhanalakshmi Shri C A Albert : Shri T Sudhakar Pai, Kurlon Ltd., Manipal : Shri S Prabhu, Member, Coir Board : 1) Shri Antonel Vaz, RO, Kannur 2) Smt. Geetha P Bhoir, Manager, SR Mumbai

EXHIBITION COMMITTEE Chairman Co-Chairman Member Secretaries : Shri. V R Prasad, Member, Coir Board : Shri Tommy Mathew, Member, Coir Board : 1) Shri T V Mohanan Nair, Sr. Manager (Mkg.), Coir Board 2) Shri D Rajendran, Manager, Coir Board 3) Shri Febi Varghese, Director (M)

Members 1) 2) 3) 4) Shri K P Somanathan Nair ,, K P Sreenivasan ,, B R Pillai ,, V Ponnappan 5) 6) 7) 8) Shri A Radhakrishnan ,, C R Komalakumar Smt. S Jayasree Shri K Syamkumar

52 FINANCE COMMITTEE

Chairman Co-Chairman Member Secretaries Members 1) 2) 3) 4)

: Shri C M Kamaraj, Member, Coir Board : Shri. M. Kalyanasundaram, Member, Coir Board : 1) Shri V Velayudhan, Sr. Accounts Officer 2) Shri K G Raghavan, RO, Bangalore

Shri P Gangadharan Smt. K V Aleyamma Shri K V Reji ,, K S Sudhakaran

5) 6) 7) 8)

Shri Kamal Lochan Naik ,, K Syam Kumar Smt. K R Nalinakshy Shri K G Suresh

PUBLICITY & PROPAGANDA COMMITTEE

Chairman

: Shri John Chacko, Chairman, Indian Coir Association, Alappuzha : Shri Suresh Babu Kidavu, Member, Coir Board : 1) Shri V T Asokan, Dy. Director (CS) 2) ,, G Pradeep Kumar, Section Officer

Co-Chairman

Member Secretaries

Members 1) 2) 3) 4) Shri T C Manikandan Pillai Smt. P S Indiradevi ,, K T Valsala Shri George Roy 5) Smt. N Sudharma 6) ,, K R Nalinakshi 7) ,, R Yamuna

53 SOUVENIR COMMITTEE

Chairman

: George Varghese, Member, Coir Board : Shri T.S.Kidigannappa, Member, Coir Board : 1) Smt. P Kairali, MPO 2) Smt. S Anithakumari, SO 3) Shri Febi Varghese, Director (M)

Co-Chairman

Member Secretaries

Members 1) 2) 3) 4) 5) 6) Shri B Sujathan Shri Madhusheel Ayilliath ,, V Shibulal Smt. D I Indu Shri T S Krishnamony Smt. S Santha Bai 7) ,, C K Seethalakshmi Amma 8) ,, K N Sathyabala 9) ,, K G Radhamma 10) ,, P S Suvarnakumari

SEMINAR COMMITTEE Chairman : Shri. N.R. Pai, Aspinwall & Co. Ltd., Kochi : Dr. U S Sarma, Director (RDTE), CCRI : 1) Shri M Kumaraswamy Pillai, Executive Director, ACCDS 2) Shri C Govindaraj, Dy. Director (ER)

Co-Chairman

Member Secretaries

Members 1) Smt. P K Vijayalakshmi 2) Shri George Roy 3) ,, V P Gopalakrishnan 4) Shri K R Muraleedharan Nair 5) Smt. A S Bindu 6) Shri K H Subhabu

54

TRANSPORT & ACCOMMODATION COMMITTEE Chairman : Shri S. Ponnambalam, President, Indian Coir Exporters Chamber, Alappuzha : Shri. R.B. Shyam Sunder, Member, Coir Board : 1) Shri K Ananda Babu, SO 2) Shri T Chandrasekharan, RO

Co-Chairman

Member Secretaries Members 1) Smt. K V Sumana 2) Shri John Joseph 3) ,, E Pushpadasan 4) ,, C D Job 5) ,, P V Thankachan 6) ,, Murali 7) ,, J Saleem 8) ,, Manoj Kumar 9) ,, V K Tomichan

10) Shri K S Sudhakaran 11) ,, I L Sreekumar 12) ,, V C Raghunandanan 13) ,, Kum.P Soumya 14) ,, K Santhosh 15) ,, M Shaji 16) ,, C U Abraham 17) ,, P J Johnson 18) ,, Rejimon P Mathai

FOOD & ENTERTAINMENT COMMITTEE

Chairman

: Shri Hari Sankar Shukla, Vice Chairman, Coir Board : Shri. T.G. Lal Gopalakrishna Coir Works, Cherthala, Alappuzha

Co-Chairman

Member Secretaries

: 1) Shri P R Ajithkumar, AO 2) Shri K Viswanatha Menon, RO

55

Members 1) 2) 3) 4) 5) 6) 7) 8) Shri P F Joseph ,, T K Anirudhan ,, K J Joseph Smt. Betsilal ,, C S Syamala ,, T J Radhamany ,, K R Nalini Devi ,, P S Lalithakumari 9) Smt. 10) ,, 11) Shri 12) ,, 13) Smt. 14) Shri 15) ,, C R Suseela Jolly Madhu T S Krishnamany G Rajesh R Yamuna V C Raghunandanan I L Sreekumar

TECHNICAL SUPPORT COMMITTEE Chairman : Shri. C.R. Devaraj Charankattu Coir Mfg. Co. Pvt. Ltd., Cherthala, Alappuzha : Shri Jacob Neroth, President, Coir Shippers Council, Alappuzha : 1) Shri P K Ravi, SA, CCRI 2) Dr. Anita Das Rabindranath, SA, CCRI

Co-Chairman

Member Secretaries Members 1) Shri Rajendra Babu 2) ,, P Brahmanandan

3) Smt. Isabel Rose Anto 4) Shri S P Sasikumar

PROGRAMME COMMITTEE
Chairman : Shri. N.C.J.John N.C. John & Sons Ltd., Alappuzha : Shri J V Seshagiri, Member, Coir Board : 1) Smt. K A Philomina, DO (EM) 2) Smt. Anita Jacob, DD (SFURTI)

Co-Chairman Member Secretaries

56 Members 1) Smt. B Chinthamani 2) Shri M Sadanandan 3) ,, George Abraham 4) Shri K G Saraschandran 5) ,, R M Saleem

OVERSEAS VISITORS CO-ORDINATION COMMITTEE Chairman : Shri. A.V. Ramanathan Export Promotion Advisor, Coir Board : Shri Mahesh Kumar
Sunco Exports Pvt. Ltd., Pollachi, Tamilnadu

Co-Chairman

Member Secretaries

: 1) Shri C M Unnikrishnan, SO 2) Shri M Krishna, ESO, Regional Office, Bangalore

Members 1) Shri C K Vinoba 2) ,, Madhusheel Ayilliath 3) ,, T K Hari 4) Shri K R Muraleedharan Nair 5) Smt. V S Prakasiny

GENERAL CO-ORDINATION AND HOSPITALITY COMMITTEE Chairman : Shri. Sony J. Kalyan Kumar Member, Coir Board : Shri Shiva Kumar, Member, Coir Board

Co-Chairman

Member Secretaries

: 1) Shri M Sudhakaran Pillai, Jt. Director, CICT, Bangalore 2) Shri M Murugan, DD (Stat.)

Members 1) Smt. M K Vasanthiamma 2) ,, C P Swamala

57 3) Smt. Jolly Madhu 4) Shri Suresh Kumar 5) Shri Jomon Jacob 6) ,, 7) ,, D K Bhojachar S Manjunatha

INDUSTRY VISIT CO-ORDINATION COMMITTEE Chairman : Shri M V Soman General Secretary Kerala State Cherukida Factories Association Kallappuram, Muhamma P.O., Alappuzha : Shri M P Pavithran President Kerala State Small Scale Coir Manufacturers Federation Alappuzha

Co-Chairman

Member Secretaries : 1) Shri A J Thomas, Development Officer (ID) 2) ,, G Poopalan, Assistant Director, NCT&DC Members

1) Smt. T J Radhamany 2) Shri Premanathan 3) ,, M K Suresh 4) Smt. Josephine Girly

5))Smt. Soumya 6) Shri Sahadevan 7) ,, C Francis

SECRETARIAL AND SUPPORT SERVICE CREW Member Secretaries : 1) Shri R Gopalakrishna Pai 2) ,, R C Sreekumar Members 1) 2) 3) 4) 5) 6) Shri V D Dinesan Smt.B Leenakumary Amma ,, Anty Paul Shri K J Mathew ,, S Mohanan ,, C M Chandran 7) Shri P K Ramesan 8) T K Gopinathan 9) ,, M M Haridas 10) ,, K G Suresh 11) ,, P B Raju, 12) P V Sivadas, 13) ,, K P Shinekumar

59 Annexure B

IICF 2007 - INTERNATIONAL DELEGATES


Sl No 1 Company Name
SIDUS CO.LTD

Contact Person
MRS.NARINE DANIEL YAN

Address
REPUBLIC OF ARMENIA,YEREVAN 375001, SAYAT NOVA 29/11 PO BOX-392, BALGOWLAH NSW 2093, AUSTRALIA UNIT 1/8 HASLER ROAD, OSOBORNE PARK, WESTERN AUSTRALIA 6017 4/75 LINCOLN ROAD 3762 14th AVENUE, SUITE 200 3762 14th AVENUE, SUITE 200 5010 STEELES AVE W UNIT 17 ABC 36 RUBYDALE GARDENS NORTH YORK 5TH FL 170 CHUNG SHAN N. RD, TAIPEI 736-1 YAMAO MANSION 111 ZHONGSHAN ROAD HELPING DISTRICT SHENYANG CHINA

Country

Phone
00 37410 586677, 00 37410 52053900 751329,

Email

ARMENIA

arcu01@yahoo.com,armcraft@list.ru

OCEANIC TRADERS PVT LTD CITATION PTY LTD

ORLANDO KHAWLY CPA

AUSTRALIA

00 61 413 403 972

orlando@oceanictraders.com

MARIA

AUSTRALIA

00 618 92445488, 00 614 37770628

premcitation@westnet.com.au

4 5 6 7

YASSH GLOBAL PLANT BEST, INC PLANT BEST, INC ONTARIO ORGANIC PRODUCTS ECO SYSTEMS

NARENDHIRAN THIJS MILLENAAR VIET LAM SATHI NATHAN ARUMUGHAM BALA

AUSTRALIA CANADA CANADA CANADA

61411800855 00 905 470 0724 00 905 470 0724 00 4167452378,

yasshglobal@hotmail.com thijsm@plantbest.com lamhai@tradexcorp.com

sathya2009@yahoo.co.uk

CANADA

00 4167447869,

ecoorganics@gmail.com

NANHAI TAISU FORM CO LTD CHINA GOLDEN SKY CO.LTD

SHEJU

CHINA

886 225911216

wave_ie@dataone.in

10

ZHANG YAN

CHINA

00 86 24 62660377

sy_pacific@163.com

60
11
IND IMPEX INTERNATIONAL APS JVL PRODUCTS DAVID SOMAN P.O BOX 27, STRANDVEJEN59, DK - 4880, NYSTED ORCHARD BUSINESS PARK,MTYTHOLMROYD,HX75HZ ENGLAND 44 1422 888555
jpointon@jvl.co.uk

DENMARK

7 495 7967445

davesoman@yahoo.com

12

JULIAN POINTON

13

OAKLEA ENTERPRISES

M.BOUABIDA

ORCHARD BUSINESS PARK ENGLAND 00 44 1422886666 0033 608345155 00 33 141793325


mbouabida@jvl.co.uk

14 15 16

SOGEBIO NAVIMPEX LE COMPTOIR ROUSILLONNAIS

STEPHANE MARY DIDIER BOUGEARD MARTIN CARNIEL

BP345,AIXLESBAINS, 110 RUEDE, PARIS MAS DE LA FABREGUE

FRANCE FRANCE

sogebio@wanadoo.fr didier@navimpex.com

FRANCE

94314870988

cocopronet@yahoo.com

17

BERT BITTCHER OHG

BERT BITCHER

STETTINER STR.6,D- 22850, NORDER GRUMMER STR 2B 44809, BOCHUM INDUSTRIE-UND HANDLESKAMMER, BOCHUM OSTRING. 30-32,44787, BOCHUM, WOLLSTEINER STREET 18 D55546, PF AFFEN IM WEST PARK 15, D35435, WETTENBURG, GERMANY

GERMANY GERMANY

49 40 5234395 0049 234 5409000

bittcher@t-online.de

18 19

AJ EXPORT & IMPORT HEAD OF INTERNATIONAL TRADE DEPARTMENT CHAMBER OF COMMERCE, BOCHUM M/S FELDHAUS CO. KG JUNGPFLANZEN M/S KACZMAREK & MYNY GMBH

ABRAHAM JOHN Dr. HANS PETER MERZ

info@indiantravel.de

GERMANY

0049 234 9113133

info@indiantravel.de

20

DRIK FELDHAUS

GERMANY

00 49 67017470

info@feldhaus-jungpflanzen.de

21

DIETRICH KACZMAREK

GERMANY

00 49 64174132,

di.kaczmarek@t-online.de

61
22
DEKOWE GMBH & CO.KG FRANK STEFFEL HEINRICH SCHURHOLZ THOMAS PALACKAL MATHEW JOSEPH MARIENSTR.51- 46284 DORSTEN GEEST STRASSE 59 GERMANY HANDELSAGENTUR/IMPORTEXPORT-MARKETING SERVICES KORTUM HAUS KADI GMBH BACKERI STIEBLING GMBH KIRCHENDELLER WEG 23 GERMANY ISABEL BERTELMANN STEPHEN MAXIMILIAN STIEBLING LEONHARDSGASSE.32, 50859 KOLN URICHGASSE.10 , 50678 KOLN INSELSBERGSTRABE 2 GERMANY 00 49 (0) 173 9992858
m.stiebling@reimann-foods.com

GERMANY

02362 6001-11

henner.schuerholz@dekowe.de, www.dekowe.de

23 24

ICC INTERNATIONAL

00 491732738149, 00 49 2104 5511/5512, 00 49 2104 517037

icccarpets@yahoo.com

mathewjoseph@t-online.de

25 26 27

GERMANY GERMANY

info@indiantravel.de info@indiantravel.de

28

P.T.VICTORY JAYA

SANDRA ROY

JI PINUS HIJAU TENGAH.4 NO.19, MEADOW GREEN,BEKASI HEAD OFFICE, SEKTOR IX, BINTARO BLOK E 2, PONDOK 88 BEIT ISRAEL BEIT ELAZARI 88 MOSHAV ARBEL 39 MOSHAV ARBEL 39 VIA LEONARDO DA VINCI,4

INDONESIA

62 21 89908717

victoryjaya_77@yahoo.com

29 30 31 32 33 34 35 36

MONFORI FLORA( ASOSIASI BUNGA) GANIM INTELLIGENT AGRICULTURE LTD NOMI BET HABAT HARBELI B.K.L JUTE & CO . ITALIA SRL MERCATONE UNO DGPA & CO.S.R.L

MOHAMMED BAIDOWI

INDONESIA ISRAEL ISRAEL ISRAEL ISRAEL ITALY ITALY

00 62251332472, 0062811110081 00 972 8 9352044 5, 00972508844500 00 972 8 9352044, 00 972 4 6733228 00 972 50241446, 39 0523949606

baidowi16@yahoo.com.sg

SHUKI LAZAR NAOMI YAFA RONI SARA CALDERONI FRANCESCO CALDERONI FRANCO

biorgan@012.net.il nomulazea@walla.co.il

ronyku@walla.com info@juteco.it

VIA DEI BOSSI 6, ZIP CODE 20121

ITALY

00 390 2806241,

francocornacchia@dgpa.it

62
37 38
ORRIGGI ROBERTO UES CO.LTD. ROBERTO TOSHIYA UEDA H S CHA VIA NOVARA, 24 2-1-24,HIGASHI, KUMANOCHO,SAKAI KU SAKAI II FLOOR, 77-2, OHKUMDONG , SONGPAKU,SEOUL 492 VOLPORI, CHUNG HAMYUN, NORTH DISTRICT, OVER HUNG CITY, KOREA POST BOX NO 23662, SAFAT 13097, KUWAIT PUTALI SADAK, KATHMANDU PATAN INDUSTRIAL ESTATE BOVENDIJK 50, KWINTSHEUL, POSTBUS 136, 2290 AC WATERINGEN, NETHERLANDS MORSESTRAAT 34 NETHERLANDS 5015, CARREON St, BO UGONG VALENZUELA CITY 1440, METRO ul.Robotnicza 1A,51-610 Wroclaw,Polska ITALY JAPAN 00 393480132174, 00390331962483 81 72 229 2411
r.orriggi@alice.it

t.ueda@cocowork.com

39

SHINSUNG TRADING COMPANY LTD.

KOREA

0082 2409 3666 8

kychung@shinsungmineral.co.kr

40

IREHBIO

HO SUNG CHA

KOREA

00 8224093977

hosung_cha@hotmail.com

41

ALGHANIM SONS GROUP

MANU JOHNSON SAPAN KUMAR KANODIA RAJU SARAWAGI JOHANNES WILHELMUS DE VETTE

KUWAIT

00 965 4331709 EXTN-339, 00965 9196540

manu@alghanim-sons.com, www.alghanimsons.com

42

R.S ENTERPRISES PVT. LTD

NEPAL

00 977 14439121

rsent@infoclub.com.np

43

ALLIED INDUSTRIES

NEPAL

00 977 9851021004

rajatsarawagi@gmail.com

44

VANDER KNAAP GROUP OF COMPANIES

NETHERLANDS

00 31 651601980, 0031174296606

hansdevette@vanderknaap.info, www.vanderknaap.info

45

EUROCARPET BV

HAM VAN DALFSEN REYNALDO G.O

00 31543551130,0031543551130

harm@eurocarpet.nl

46

RIWELL INDUSTRIES , INC

PHILIPPINES

00 63823000405

goreynaldo@yahoo.com

47

B.W.F. SPOLKA Z..O.O

MR. JERZY KOPACKI

POLAND

0048 71 343 00 48

bwf@bwf.com.pl

63
48 49
DAFRESSH NATALIYA DAVYDENKO M.KAMENETSKIY YURY Ms.TATIANA KOSTRITSYNA RAMESH.R 105082 RUSSIA,MOSCOW, B.POCHTOVAYA STR.34/4A 105082 RUSSIA,MOSCOW, B.POCHTOVAYA STR.34/4A 105082 RUSSIA,MOSCOW, B.POCHTOVAYA STR.34/4A NOVOYASNEVSKI PROSPECT, 22.K3, 350 POST BOX NO 447, AL-HASSA31982, SAUDI ARABIA P.O BOX 260790, RIYADH 11342 SAUDI ARABIA PO BOX NO: 267, HILTON 3245, SOUTH AFRICA PONGOLA CRESENT SANDHAVEN OFFICE PARK BLOCK D SANDTON PO BOX 2067, GALLO MANOR 00 966 1 2434507,
johnsonbosco@hotmail.com

RUSSIA

007 495 5467873, 00 495 915-07-16,111-3493

info@darmena.ru

MK FLORA

RUSSIA

mosflora@pochta.ru, mosflora@rambler.ru

50

DORKON BT

RUSSIA

00 7 495 742 65 01

flach@mail.ru

51

ARKON GROUP LTD

RUSSIA

00 74954213626, 0074952285815

krovrr@yahoo.com, www.arkongroup.com

52

ABDUL ALI AL - AJMI CO LTD. SALEH M AL YAHYA TRADING EST MM IMPORTS

E S VARKEY

SAUDI ARABIA

00966 3 5922672

varkey@alajmicompany.com

53

JOHNSON BOSCO DENIS RANE

54

SOUTH AFRICA

00 27332394364 011 262 4262, 082 559 9942 011 262 4262, 0833039823

mmimports@fnbisp.co.za

55 56

ECOM INSTITUTE HOLDINGS THE COIR INSTITUTE (PTY ) LTD. ESPAFIBRAC

MIKE POTGIETER BOETIE SWANEPOEL M.PRISCILLE

SOUTH AFRICA

mike@ecominstitute.com

SOUTH AFRICA SAGORBE-12400,C/CASTELLON 11-3-15

boetie@ecominstitute.com

57

SPAIN

00 34 687555043

peneloppe30@yahoo.com

64
58 59 60 61 62 63
ESPAFIBRAC-II RAUL CABRERA GRAFIA T.S.LUCAS MARC ALBINANA GAMINI KUMARAGE MADURA AMARASINGHE KANDEEPAN S-4,I FLOOR, COLOMBO CENTRAL SUPER MARKET COMPLEX , COLOMBO 101,VINAYALANKARA MAWATHA, COLOMBO - 10 90 A, PAGODA ROAD, PITAKOTTE 341, UNION PLACE, COLOMBO 2 35/1 KAVIRATHNA PLACE, SRILANKA SEMBUKATTIYA, MADAMPE, SRILANKA 138/4 MINUWANGO ROAD, ELAKA, JA-ELA FARTIDA CABRERA, S/N.12400, SEGORBE-CASTELLON, SPAIN CNO.CEBOLLA,46138RAFELBUNOL C/ARGENTINA n 66 (BAJO) 101, VINAYALANKARA MAWATHA, COLOMBO 10 SPAIN SPAIN SPAIN SRI LANKA SRI LANKA 00 687 555 043 33534279393 00 34962272561 00 94 11 2683752
rcabrera@espafibrac.com

INTRADIX IBERICA S.L DEMANA TRADING S.L DELMEGE FORSYTH & CO. LTD. PELEMIX LANKA PVT LTD MALBA ROPES (PTE) LTD.

terry.lucas@intradix.com malcu@telefonica.net

delmegeexp@delmege.com

mpelemix@sltnet.lk

SRILANKA

94 11 2347570

kandee7030@yahoo.com

64 65 66 67

DELMEGE COIR PVT LTD. EURO SUBSTRATES PVT LTD BENTLEY MERCHANT INT PVT LTD LANKA COCO PRODUCTS

SHAMIL MENDIS DINESH FERNANDO LAKSHMAN TILAKARATNA SHIRAN AMUNUGAMA OLOF DE WEERDT INDRAJIT PIYASENA

SRILANKA SRILANKA SRILANKA

0094 11 2693361 0094 11 5F522772 00 94 11 2561399, 2561706 00 94 11 2365455,

delmege@sltnet.lk janindha@trowide.lk asiabrush@sltnet.lk samunugama@gmail.com. Shiran@lankacoco.lk www.lankacoco.lk olof@lankacoco.lk,www.igg.de

SRILANKA

68

INTERNATIONAL GEOTEXTIL GMBH HAYLEYS EXPORTS LTD

SRILANKA

00 94 11 2365455,

69

SRILANKA

00 94 011 2232886,

md@hayexpo.hayleys.com

65
70
COLOMBO FINANCE & TRADE LTD INDUSTRIAL DEVELOPMENT BOARD GULF AGRICULTURE BHADRA'S GENERAL TRADING LLC COSMOPLAST INDUSTRIAL L.L.C RANJIT SANADEERA DEEGALA RANJIT VEERASINGHE MATHEWS MATHEW M.V MANJULA SYAMNATH VINOD MADHUSUDHAN PO BOXNO 25694, SHARJAH, UAE PO BOX NO 26160, DUBAI P.O BOX NO 6032, SHARJAH, UAE UAE NO 441, NEGOMBO ROAD, SEEDUWA, SRILANKA SRILANKA SRILANKA UAE UAE 00 971 508828053 00 971505450941 00 94714737547, 0094112253995, 0094002253513
colombof@sltnet.lk

71 72 73 74

delmegeexp@delmege.com gulfag@emirates.net.ae bhadrasllc@gmail.com

00 97150 4815134, 00 9714 6533 12 64

cplast@emirates.net.ae, vinod.madhusudhanan@cosmoplast.com

75

ARID LAND DEVELOPMENT COMPANY SHALIMAR GROUP DIAMOND AUTO INDUSTRIES AUTOLAND INDUSTRIES HORTICULTURAL COIR LTD KABORN S A

VINOD NINAN THOMAS RAMACHANDRAN R.PRATHESH HEMALETHA MENON TOM DE VESCI

P.O BOX NO 5294, ABDABI, UAE PO 56328 DUBAI PO BOX NO 56328, DUBAI PO BOX NO 56328, DUBAI 14 RUMBOLD ROAD, LONDON SW6 2JA RUS- 21.533130/0010 MONTE VIDEO,URUGUAY RIMCO S.R.L RUC 21 , 556890.0015 EL DORADO NO 81,PASCO CARRASCO,CPI5000,CANEL ONES,URUGUAY.

UAE UAE UAE UAE UK

09744052233, 09446116336 00 971506571467, 04 2239474 00 971506571467 00 971506571467 00 44 20 7731 2013

vinodninant@yahoo.com, vishmt@yahoo.com mail@shalimarherbals.com, www.shalimarherbals.com

76 77 78 79

tom@coirtrade.com

80

Ms.MONICA SAENZ

URUGUAY

techexports@satyam.net.in

81

RIMCO

RICARDO DEAL SMITH

URUGUAY

techexports@satyam.net.in

66
82 83
GEOCRAFTS INC FIBRE DUST LLC J. THOMAS SARATH WICKRAMARATNE PO BOX 297,NANTICOKE, 34, LAZYVALLEY ROAD, GLASTONBURY, CT 06033 USA 0094 11 5346936
sarathw415@yahoo.co.uk

USA

570 331 0800

geocrafts@aol.com

84

RO LANKA INTERNATIONAL INC M/S SAI INTERNATIONAL TRADING CORP WILLIAM F. KEMPF & SON INC CHANDRA RUGS INC LSR PROPERTIES HUFFCO MANUFACTURING CLASSIC IMPORTS,INC

LANKA SANTHA

155,ANDREW DR. USA

770 5068211, 770 5068279

lanka@rolanka.com

85

SUNDARAM RAMAKRISHNAN

1621 SOUTH ROSE AVE, OXNARD CA 93033, USA USA 00 805 247 0086,

saiintl@verizon.net, ramramakrish@gmail.com

86

SHAN MADHAVAN

1505 CHESTER PIKE USA

00 6105322000, 00 6105342600 00 7066244518, 00 678 7792292

shanmadhavan@gmail.com

87 88 89

RAVI TIWARI JAGATH MANURA DALE HUFF

1067 UNION GROVE ROAD SE 824 COG HILL

USA USA USA

ravi@chandrarugs.com jag9786@yahoo.com

90

MANISH VALIYA

2018 GREAT TRALS DRIVE

USA

00 330 262 5277

raj@funkypeople.com

SPOT REGISTRATIONS
91 92 ARTHUR PACO SYED MD FARHAD HUSSAIN DENIS NICHELS SHEKA GROUP LOKMAN COIR FORM LTD SOLVIN TIRANE,ALBANIA ALBANIA CHITTAGONG,BANGLADESH BANGLADESH
Solvin,310 RUE DE RANSBEEK, BRUXELLES,BELGIUM 0088 01817213234 (M),031 630554 farhad766@yahoo.com 0035 54255008

93

BELGIUM 94 JAN EBERHARDT PLANTAFLORGSH GERMANY NETHERLANDS

0032 475584010 0049 175 4118670, O09892322331(INDIA NO) 0031 206584984

benelux.solvin@solvay.com

mborchers@plantflor.de

95

JOS GIELENS

VIA DUTCH

67
96 LUSI FAUSIA PT FORMAGRO INDUSTRIES HEAD OFFICE, SEKTOR IX, BINTARO BLOK E 2, PONDOK

INDONESIA

0062 251332472

formatropica@digi.net.id

97 98 99 100 101 102 103 104 105 106 107

AUGUSTINE FRANCCHINI YUKI ABE P H SEJPAL KRZYNLET ROZYCHI LIM HAN SUNG MARK WITTMAN FRANCIS RAM A P RAJAN ZIMMIEUSKY KOIPORCH ISMAIL

DEHON EXOTECA EMILIA RONAGNA MARUBENI M/S SEJPAL&COMPANY RICCO LOM COIRTECH SMS MARKETING S R A EXIM KST NOT FIBRES UNITED INTERNATIONAL GROUP WATTANCHANACKAL TRADING

INDONESIA ITALY JAPAN

984644611 0039 04805712482 9810521834 9344556668

sejpal1@gmail.com

POLAND SINGAPORE SPAIN UK UGANDA UK USA

0048 602596076 9840371124 0034 3686954286 9970763187

rajanap@gmail.com
0044 2014565879

9485438933

108

JOHN T WATTANCHANACKAL

USA

0481 2309263

68

69 Annexure C

PROGRAMME
7th December, 2007 (Friday) Ceremonial Flag hoisting Reception of VIPs Inaugural Function Prayer Welcome Address : : Smt. Dhanalekshmi Shri. M. Kumara Raja, Convenor, IICF-2007 Secretary, Coir Board Shri. A C Jose, Ex MP & Chairman, IICF-2007 Chairman, Coir Board Shri. Jairam Ramesh, Honble Minister of State for Commerce, Govt of India

Presidential Address

Lighting of the Ceremonial Lamp & Inaugural Address

Release of All India Coir Directory & Address by Guest of Honour

Shri. G. Sudhakaran, Honble Minister of Co-operation, Devaswom & Coir, Govt. of Kerala Dr. Christy L. Fernandez, IAS, Secretary to The President of India

Presentation of Award for Lifetime contribution to coir industry, Coir Mitra Award, Award for meritorious service rendered to small scale product manufacturing sector of the coir industry & Address

70 Release of Coir a Reference Book & Address : Dr. Chandrapal IAS, Indian Secretary to Govt. of India Ministry of MSME

Release of the Souvenir & Address Felicitations

Shri. K. Chandran Pillai, MP & Member, Coir Board

Shri Gollappalli Surya Rao Honble Minister for Small Scale Industries Khadi & Village Industries Board Govt. of Andhra Pradesh Shri. E. Ponnuswamy, MP & Member, Coir Board Shri. D.C. Srikantappa, MP & Member, Coir Board Prof. K V Thomas, MLA Shri. N. Venugopal Chairman, Co-ordination Committee of Coir Exporters Associations Shri. Hari Sankar Shukla Vice Chairman, Coir Board

Vote of Thanks

Shri P Ajid Kumar, Director, IICF-2007 Coir Board

71
Annexure D

DOMESTIC EXHIBITORS Hall A


M/s. Coir-on Foam Products 1, Industrial Estate Udumalpet Road, Pollachi-642 003, Tamil Nadu. Phone Cell Fax E-mail Website Contact Product M/s. Charankattu Coir Mfg. Co.Pvt. Ltd. A.S. Road, Shertallay, Kerala, India Phone Cell Fax E-mail Website Contact Product M/s. Jos Coir Mills Pathirapally P.O., Alleppey-688 521, Kerala. Phone Cell Fax E-mail Website Contact Product M/s. Cherthala Taluk Small Scale Coir Matting Producers Coop. Society Ltd. : 0091-477-2259058 : 0091-9447259058 : 0091-477-2259558 : joscoirmills@dataone.in : www.joscoirmills.com : Shri. K.A. Joseph : 0091-478-2864601 : 0091-9447086386 : 0091-478-2862459 : ccm@spectrum.net.in : www.naturalworld.in : Shri. C.R.Devaraj

Hall A Stall No.1

: 0091-4259-237377,237477 : 0091-9843088887 : 0091-4259-237577 : coir-on@eth.net : www.coir-onmattresses.com : Shri. C.M. Hariraj

Rubberised Coir Mattresses, Cushions, Pillows Hall A Stall No.2

Coir mats, matting, area rugs, geotextiles and carpets Hall A Stall No.3

Coir mats, matting, area rugs and carpets Hall A Stall No.4

72
No.A886, Kalavamkodam Cherthala, Alleppey, Kerala. Phone Cell Fax E-mail Website Contact Product M/s. D.C.Mills(P)Ltd. Valavanadu,Kalavoor.P.O Alleppey-688 522, Kerala. Phone Cell Fax E-mail Website Contact : Shri. Product M/s. Indus consumer Products Pvt. Ltd. West Saktheeswaram, Cherthala 688 524 Kerala. Phone Cell Fax E-mail Website Contact : 0091-478-3256555,2820618 : 0091-9447194759 : 0091-478-2820421 : info@indusproducts.com : www.indusproducts.com : Shri. Jacob Thomas : 0091-478-2865373 : 0091-9446502609/9447251203 : 0091-478-2860385 : konath@md2.vsnl.net.in :www.dcmills.net Mahesh, Shri. Naveen : 0091-478-2814593 : 0091-9846223146 : 0091-478-2814593 : ctsscmp@sify.com : www.co-coirmatting.com : Smt. P.V.Rejula, Secretary

Coir mats, matting, area rugs and carpets Hall A Stall No.5,6

Coir mats, matting, area rugs, carpets and PVC tufted coir products Hall A Stall No.7

Product

Coir mats, matting, area rugs, moulded mats and carpets

M/s. Kaisons Rubbers Kaipattoor, Kalady-683574, Ernakulam Dist., Kerala. Phone : 0091-484-2462831 Cell : 0091-9846799555 Fax : 0091-484-2462182 E-mail : kaison@satyam.net.in

Hall A Stall No.8

73
E-mail Website Contact Product M/s. K.S. Gangadhara Iyer & Co. P.O.Box.3836 Alleppey-688 010, Kerala Phone Cell Fax E-mail Website Contact Product M/s. Millennium Exports : 0091-477-2251321 : 0091-9846034326 : 0091-477-2251315 : ksgiyer@vsnl.com : www.ksgiyer.com : Mr. K.S.G.Iyer : kaison@satyam.net.in : www.kaisons.com : Shri. Sheffin Muhammed

Rubber backed and moulded coir mats Hall A Stall No.9

Coir mats, matting, area rugs and carpets Hall A Stall No.10 Pallippuram.p.o Cherthala, Allappey-688541, Kerala. Phone : 0091-478-2532568 Cell : 0091-9895816311 Fax : 0091-478-2552411 E-mail : bharatminerals@rediffmail.com aeshalljo@yahoo.co.in Contact : Shri. Mathew Ouseph Coir mats, matting, area rugs and carpets Hall A Stall No.11 21/7, 4th Main, Ravi Industrial Estate, Industrial Suburb 2nd Stage Tumkur Road,Bangalore-560 022, Karnataka. Phone Cell Fax E-mail Website Contact : 0091-80-23579655,23579568 : 0091-9880168223 : 0091-80-23378197 : ho@restolex.com : www.restolex.com : Shri. E. Pradeep Kuruvilla

Product M/s. Restolex Coir Products Pvt.Ltd.

Product

Rubberised coir mattresses, pillows & cushions

74

M/s. Centuary Fibre Plates Pvt.Ltd 35, Mahatma Gandhi Road, Secunderabad-500 003 Andhra Pradesh Phone Cell Fax E-mail Website Contact Product M/s. K.C.A. Coir Industry 3/5, Katchuvalliyanur, T.Konagappadi P.O Salem-636 502, Tamil Nadu. Phone Cell Fax E-mail Website Contact Product M/s. Leotex Coir Park.No.1 Mayithara -688 539 Cherthala, Alleppey, Kerala.

Hall A Stall No.11-A &12

: 0091-40-27810316 : 0091-9848035101 : 0091-40-27816246 : hyd2-centuary@sancharnet.in : www.centuaryindia.com : Shri. N.C.Subramanian

Rubberised coir mattresses, cushions & pillows Hall A Stall No.13

: 0091-427-2383199 : 0091-9443405145 : 0091-427-2383899 : kcacoirindustry@kcacoir.com : www.kcacoir.com : Shri. A.Shanmugaraja

Coir fibre, curled coir, coir yarn & rope Hall A Stall No.14

Phone : 0091-478-2814617 Cell : 0091-9447064901 Fax : 0091-478-2814617 E-mail : leotex@satyam.net.in Website : www.leotexcarpets.com Contact : Shri. C.S. Rishi Product M/s. N.C. John & Sons (P) Ltd, Post Box No.17, W-16/329 Vazhichery, Alleppey-688 001, Kerala. Phone : 0091-477-2243796/97/98 Coir mats, matting, area rugs and carpets Hall A Stall No.15

75
Fax E-mail Website Contact : 0091-477-2243173,2242375 : ncj@vsnl.com : www.ncjohn.com : Shri.John Chacko

Product M/s.Sakthi Coir Exports

Coir mats, matting, area rugs, carpets, PVC tufted coir mats & mattings Hall A Stall No.15-A Unit 8, Sakthi Industrial Estate, Udumalpet Road, Pollachi-642003, Coimbatore, Tamil Nadu. Phone Cell Fax E-mail Website Contact : : : : : : 0091-4259 - 236053 0091-9842251234 0091-4259 - 236890, 223030 sakthicoir@sakthi-coir.com www.sakthi-coir.com C.M. Kamaraj

Product M/s. Kurlon Ltd.

Coir fibre, yarn, rope, coir pith, garden articles & coconut products Hall A Stall No.16,17,34 &35 3rd Floor, North Block, Manipal Centre 47, Dickenson Road, Bangalore -560 042, Karnataka Phone Cell Fax E-mail Website Contact :0091-80-40313110/09 :0091-9343575605 : 0091-80-25587189 : galib@kurlon.org : www.kurlon.com : Shri. Mohammed Galib

Product M/s. M.V. Joseph & Sons

Rubberised coir mattresses, cushions & pillows Hall A Stall No.18,19 &20 Post Box No.86 Alleppey-688 001 Kerala. Phone Cell Fax E-mail Website Contact : 0091-477-2244734/2242656 : 0091-9847057909 : 0091-477-2242910 : mvjexports@sify.com : www.mvjexports.com : Shri. Varghese Joseph

76
Product M/s. Floor Gardens P. O. Mayithara, Cherthala, Alleppey-688 539 Kerala. Phone : 0091-478-3208017 Cell : 0091-9388467257 Fax : 0091-478-3208017 E-mail : info@floorgardens.com Website : www.floorgardens.com Contact : Shri. Achu P. Coir mats & mattting Hall A Stall No.22 612/PP-VII, Pattanakad, Cherthala, Alappuzha-688 531 Kerala. Phone Cell Fax E-mail Website Contact Product M/s.Global International No.1, Buddu Streat 3rd Floor, Chennai-600 001, Tamil Nadu. Phone Cell Fax E-mail Website Contact Product M/s. Sterling Farm Research & Services Pvt.Ltd. 29/1716, Sterling House, Bund Road, Thycoodam (NH) Vyttila.P.O, Cochin-682019, Kerala. Phone : 0091-484-2307874 : 0091-44-25210626 : 0091-9940167777 : 0091-44-25230672 : fumi@vsnl.com : www.coirpith.com : Shri. Johnson : 0091-478-2593160,2595560 : 0091-9447036402 : 0091-478-2593160 :technoexports@satyam.net.in :www.technoexports.com :Shri. C.S. Suresh Coir mats, matting, area rugs and carpets Hall A Stall No.21

Product M/s. Techno Exports

Curled coir, coir yarn, coir mats, matting, area rugs and carpets Hall A Stall No.23

Coir pith products Hall A Stall No.24

77
Cell Fax E-mail Website Contact Product The Alleppey Company Ltd. TAC House, Alleppey-688 007 Kerala. Phone Cell Fax E-mail Website Contact Product M/s. Liso Coir Tex : 0091-477-2242330 : 0091-9846094646 : 0091-477-2243161 : alleppeyco@vsnl.com : www.karan-group.com :Shri. K.S. Ranganathan : : : : : 0091-9847045333 0091-484 2303453 sterfarm@neopeat.com www.neopeat.com Shri. Alex George

Neopeat (cocopeat) products Hall A Stall No.25,26

Coir mats, matting, area rugs, carpets, PVC tufted products & vinyl backed coir products Hall A Stall No.27 Liso Bhavan, Poomkavu, Pathirapally P.O., Alleppey-688 521, Kerala. Phone : 0091-477-2258226 Cell : 0091-9349401595 Fax : 0091-477-2259285 E-mail : liso@sancharnet.in Website : www.lisocoirtex.com Contact : Shri. Francis.V.J

Product M/s. Kera fibretex International

Coir geotextiles Hall A Stall No.28,29 Kusumagiri.P.O, Kochi-682 030, Kerala. Phone : 0091-484-2415170 Cell : 0091-9846058561 E-mail : info@kerafibertex.com Website : www.kerafibertex.com Fax : 0091-484-2415172 Contact : Shri. P.K.Prasad

Product

PVC tufted coir mat, coir matting, rugs & carpets

78
M/s. Golden Fibretech Coir Consortium Pvt.Ltd K.R. Puram,Vadakumkara, Cherthala, Kerala. Phone Cell Fax E-mail Website Contact Product M/s. Keltech Energies Ltd. : 0091-477-2212066 : 0091-9847430134 : 0091-477-2212066 : info@goldenfibretech.com : www.goldenfibretech.com :Shri. Cyriac Mathew Hall A Stall No.30

Coir mats, matting, area rugs and carpets Hall A Stall No.31 32/1-2, Crescent Tower, 6th Floor, Crescent Road, Bangalore-560 001, Karnataka. Phone Cell Fax E-mail Website Contact : 0091-80-22257900 22251451 : 0091-9880925131 : 0091-80-22253857 : info@keltechenergies.com : www.keltechenergies.com : Shri. Devan Menon

Product M/s. Sofine Decors P.Ltd.

Cocopeat, cocobricks & soil rite mix Hall A Stall No.32 Industrial Estate Mayithara P.O.,Cherthala -688 539, Kerala. Phone : 0091-478-2823146 Cell : 0091-9447014234 Fax : 0091-478-2811334 E-mail : sofinedecors@sify.com Website : www.sofinedecors.com Contact : Shri. K.J. Scaria

Product M/s.Sunco Exporters Pvt. Ltd.

Coir garden articles Hall A Stall No.33 54,Nehru Colony M.L.Puram, Pollachi-642002 Tamil Nadu. Phone : 0091-4259-284890/294690 Cell : 0091-9843010886 Fax : 0091-4259-232472 E-mail : sunco@eth net

79
E-mail : sunco@eth.net Website : www.suncoir.com Contact : Shri. S. Mahesh Kumar Product M/s. Coir Floor Furnishing Co. Coir fibre, curled coir, coir pith blocks, grow bags, rubberised coir sheets, mulch mats, coir flower pots & coir mattresses Hall A Stall No.35-A P. B. No.15, 18/ 979-983, Coir Floor Building, V.C.S.B. Road, Alleppey-688 001, Kerala. Phone : 0091-477-2251871 Cell : 0091-9447799931 Fax : 0091-477-2251578 E-mail : sony@coirfloor.com Website : www.coirfloor.com Contact : Sony.J.KalayanKumar Product M/s. C.J. Cocomulch 376 Varadharaj Layout No:1 P.N. Palayan Road, Ganapathy Post, Coimbatore-641006,TamilNadu. Phone : 0091-422-2561202 Cell : 0091-9843052025 Fax : 0091-422-2563895 E-mail : cjcocomulch@rediffmail.com Website : www.uniehyd.com Contact : Shri. P. Jayabalan Product M/s. R.B Coir Industries Kuthiraikaranpudur, Banapuram P.O, Salem-Dt. 636 451, Tamil Nadu. Phone : 0091-4298-262642 Cell : 0091-9942336131 Fax : 0091-4298-262642 E-mail : babu@rbcoir.com. Website : www.rbcoir.com Contact : Shri. B. Babu Coir fibre, coir yarn & coir rope Product coir pith block & coir chips Hall A Stall No.37 Coir mats, matting, area rugs and carpets Hall A Stall No.36

80
M/s. Erode Coir Cluster Consortium Pvt. Ltd. 150 Palanipuram, Bhavani-638301 Erode. Dt., Tamil Nadu. Phone : 0091-4256-235954/249963 Cell : 0091-9843063603/9842720990 Fax : 0091-4256-230466 E-mail : visrakcoirs@visalatchi.com Contact : Shri. J.L.N. Bharthe Product M/s. Kerala State Cooperative Coir Marketing Federation Ltd P.B. No.4616, Alleppey-688012, Kerala Phone : 0091-477-2244109 Cell : 0091-9447484109 Fax : 0091-477-244013 E-mail : coirfed@giasmd01.vsnl.net.in Website : www.coirfed.com Contact : Shri. Anil.K.R. Product M/s. Eastern Mattress Pvt. Ltd. 4th Floor, Mather Square, Opp. North Railway Station, Ernakulam, Kerala. Phone : 0091-484-4050833 Cell : 0091-9447700101 Fax : 0091-484-2390315 E-mail : sunidra@easterngrp.com Web : www.sunidra.com Contact : Shri. Pramod Kumar, Dy. Manager Rubberized Coir Mattress, pillows & cushions Product Coir yarn, mats, mattings, rubberised coir mattresses & coir pith products Hall A Stall No.39 A Coir fibre, coir yarn & coir pith products

Hall A Stall No.38

Hall A Stall No.39

81
M/s. Kerala State Coir Corpn. Post Box No.191, Factory Ward, Alleppey-688001 Phone : 0091-477-2243651 Cell : 0091-9447145144 Fax : 0091-477-2243112 E-mail : ho@keracoir.com Website : www.keracoir.com Contact : Shri. Abraham Thomas Product M/s. Sai Cocopeat Export Pvt. Ltd. No.1.B, Spencer Compound Dindigul 624003, Tamil Nadu. Phone : 0091-451-2424645 Cell : 0091-9443247010/9842132646 Fax : 0091-451-2434963 E-mail : saicocopeat@incoconut.com Website : www.saicocopeat.com Contact : Shri.A. Santhanam Product M/s. Coco Flora Cocopeat products Hall A Stall No.42 3/88, Karappadi, Poosaraipatti (post), Pollachi-642205 Coimbatore Dist., Tamil Nadu. Phone : 0091-4257-266252,221457 Cell : 0091-9842250990 Fax : 0091-4259-266252 E-mail : info@coco-flora.com Website : www.coco-flora.com Contact : Shri.Satish Chandran Product M/s. Advin International CMC III, Power House Road Cherthala-688 524, Kerala Phone : 0091-478-2813592 Cocopeat products Hall A Stall No.43 & 44 Coir mats, matting, area rugs and carpets Hall A Stall No.41 Hall A Stall No.40

82
Cell : 0091-9847042592 Fax : 0091-478-2813592 E-mail : psvcochin@eth.net Website : www.advininternational.com Contact : Shri. Georgekutty Product M/s. Travancore Cocotuft Pvt. Ltd. Coir Park, Thiruvizha Cherthala - 688539, Kerala Phone : 0091-478-2811034 Cell : 0091-9447022224 Fax : 0091-478-2811135 E-mail : devan@cocotuft.com Website : www.cocotuft.com Contact : Shri. P.Mahadevan Product M/s. Venkateswara Pith Products 284/2A. Avalampatti Thali Road, A. Nagoor-post, Pollachi-642205, Coimbatore Dt., Tamil Nadu. Phone : 0091-4259-244286 Cell : 0091-9443050273 Fax : 0091-4259-244286 E-mail : akr@pithmaster.com Contact : Shri. A.K. Rathinam Product M/s. Palm Fibre (India) Pvt.Ltd. Opposite All India Radio, Pathirapally P.O., Alleppey-688 521, Kerala. Phone : 0091-477 2258172 Cell : 0091-9447498183 Fax : 0091-477 2258171 E-mail : palm@palmfibreindia.com Website : www.palmfibreindia.com Contact : Mr. J.P.Mathew Product Coir mats, matting, area rugs and carpets Coir pith products Hall A Stall No.48 PVC tufted coir mats, matting, rugs & carpets Hall A Stall No.47 Coir mats, matting, area rugs and carpets Hall A Stall No.45 & 46

83
M/s. Foam Mattings (India) Ltd P.B.No.4619, Civil Station Ward Alleppey-688 012, Kerala. Phone : 0091-477-2251172 Cell : 0091-9447108762 Fax : 0091-477-2251172 E-mail : fomil@bsnl.in; fomil@vsnl.com Website : www.fomil.com Contact : Shri. A.G. Mohanan Product Coir mats, matting, area rugs, carpets, rubber/latex backed coir products Hall A Stall No.49 & 50

Hall B
India Trade Organization Promotion Hall B Stand No:01 Pragati Bhavan, Pragati Maidan, New Delhi-110001 Tel : 0091-11-23371540/ 23371491 Cell : 0091-9958788003 Fax : 0091-11-23371492 E-mail : info@itpo-online.com Website : www.indiatradefair.com Contact : Shri. S. Raghavan Product Export Credit Guarantee Corporation of India Ltd Trade promotion agency for strengthening the export of Indian goods and services Hall B Stand No:02 HDFC House, 2nd Floor, Ravipuram Jn., M.G. Road, Kochi-682015 Tel : 0091-484-2359457,2359437 Cell : 0091-9446091953 Fax : 0091-484-2359016 E-mail : cgcchen@md3.vsnl.net.in Website : www.ecgc.in Contact : Shri.R. Punniakoti Asst. General Manager & Branch Manager Export credit insurance related activities Product

84
Hall B Stand No: 03 Broadway Branch, P.B. No.2524, Shanmugham Road, Ernakulam -682 031. Tel : 0091-484-2362295/ 2363988 Cell : 0091- 9447788728 Fax : 0091-484-2381295 E-mail : sbi.08614@sbi.co.in Website : www.sbi.com Contact : Mrs. N.K. Vilasini, Chief Manager Product Bank of Baroda Ernakulam Main Branch, P.B. No.1772, Pallimukku, M.G. Road, Cohin-16. Phone : 0091-484-2351205 Fax : 0091-484-2373974 Email : ernaku@bankofbaroda.com Website : www.bankofbaroda.com. Contact : Shri. Akshay M. Joshi Products M/s. Apollo Tyres Ltd, Banking Services Hall B Stand No:05 V.P.Marikkar Road, Edappally, Kochi-25, Kerala Tel : 0091-484-2550520 Cell : 0091-9946123000 E-mail : shibusrajan@apollotyres.com Website : www.apolotyres.com Contact : Shri. Shibu S. Rajan Product M/s. Cluster Pulse Tubes & tyres Hall B Stand No: 06 Thankam House, No-KRA-10, NR. Thathampally Church, Sahrudaya Hospital Road, Thathampally, Alleppey, Kerala. Tel : 0091- 9825613772/9825506441 Cell : 0091-9825506441 Fax : 0091-477-27912742 E-mail : info@alappuzhabds.com Website : www.alappuzhabds.com Contact : Mr Mignesh Parekh Agency for development of industrial clusters Product Banking services Hall B Stall No.4

State Bank of India

85
M/s. CVCS.No.334 Poothotta Hall B Stand No:07 Poothotta P.O Ernakulam -682307, Kerala Tel : 0091-484-2792086 Cell : 0091-9447076191 Fax : 0091-484-2746191 Email : marketing@poothottacoir.com Website : www.poothottacoir.com Contact : Shri. M.P. Narayana Das President Product Rubber Board Coir doormats, carpets, rugs & matting Hall B Stand No:08 & 09 Market Promotion Department RRI Campus, Kottayam-686 009, Kerala Tel : 0091-481-2353790/2353311 Cell : 0091-9447309102 Fax : 0091-481-2353790 E-mail : marketpromotion@rubberboard.org.in Website : www.rubberboard.org.in Contact : Shri .S. Mohan Kumar Product Spices Board Sugandha Bhavan, N.H. By-pass P.B. No: 2277, Palarivattam P.O. Kochi-682025, Kerala. Tel : 0091- 484-2333610/616 Cell : 0091-9447435059 Fax : 0091- 484-2331429 E-mail : spicesboard@vsnl.com Website : www.indianspices.com Contact : Dr. P.S.S. Thampi Product The Marine Products Export Development Authority Spices Hall B Stall No.11 P.B.No: 4272,MPEDA House, Panampilly Nagar, Kochi-682036, Kerala Phone : 0091-484-2321722 Cell : 0091-9447159716 Fax : 0091-484-2312812 E-mail : premchandran@mpeda.nic Website : www.mpeda.com Contact : Shri. K. Prema Chandran Marine Products Product Rubber based products Hall B Stand No:10

86
The Kerala Coir Mats & Mattings Cooperative Society Ltd. P.B. No.2619, Alleppey-688 007, Kerala Phone : 0091-477-2242368 Cell : 0091-9447160519 Fax : 0091-477-2253149 E-mail : sudhikcmc@yahoo.com Contact : Shri. Sudheendran Product National Institute of Rural Development Rajendranagar, Hyderabad-500 030, Andhra Pradesh Tel : 0091- 40-24008526 Cell : 0091- 9848780153 Fax : 0091- 40-24016500 E-mail : cit@nird.gov.in Website : www.nird.gov.in Contact : Mr. S. Senthil Vinayagan Product M/s.Karnataka State Coir Development Corporation Ltd. P. B. No. 198, 42-1st Floor, MC& A House, Millers Road, Bangalore, Karnataka - 569 052 Tel : 0091-80-22269068 Cell : 0091-9448054596 Fax : 0091-80-22355965 E-mail : karcoir@dataone.in Website : www.karnatakakcoir.com Contact : Shri. Ramakrishna Gowda Products M/s. Delight Industries Coir Coir doormats, carpets, rugs & matting Hall B Stand No:14 16-6/8 Sundharam Nagar, Singampunari-630502, Thiruppattur, Sivagangai Dist., Tamil Nadu Tel : 0091-4577-243277,242588 Cell : 0091-9443343276 Fax : 0091-4577-243277 E-mail : abdul-dcl@yahoo.co.in Website : www.delightcoir.com Contact : Shri. Abdulla, Proprietor Coir Yarn Products Agency for promoting rural development Hall B Stand No:13 Coir Product Hall B Stand No: 12 Hall B Stall No.11-B

87
M/s. Associated Container Line Pvt.Ltd 303, Wavoo Mansion, 48/39, Rajaji Salai, Chennai - 600 001, Tamil Nadu. Tel : 0091-44-25221100 Cell : 0091-9382789887 Fax : 0091-44-252262571 E-mail : maa@acl.co.in Contact : Shri. Sridhar Ramaswamy Product M/s. National Institute of Design Total Logistics-Freight Forwarding - Customs clearance Hall B Stall No. 36-B & 15-B Research & Development Campus, No. 12, HMT Link Road, Off. Tumkur Road, Bangalore - 560 022, Karnataka. Phone : 0091-80-23373006, 23373276 Fax : 0091-80-23373086 Email : rndcampus@nid.edu Contact : Shri. Susanth C. S., Project Head Hall B Stand No: 16,17,18,19, 20,31,32, 33,34 & 35 Kera Bhavan, SRVHS Road Kochi-682 011, Kerala. Tel : 0091-484-2376265,2377266 Cell : 0091- 94476651051 Fax : 0091-484-2377902 E-mail : enk-cdrkochi@sancharnet.in Website : www.coconutboard.nic.in Contact : Public Relations Officer Coconut Products Hall B Stall No.21 Bhubaneswar, Orissa. Products M/s. Swasraya Organic Products Ltd. Coir Handicrafts Hall B Stand No: 22 Sevashram, Puliyanam P.O, Angamaly-683 572, Kerala. Tel : 0091- 484-2457133, 2454782 Cell : 0091- 9447737784 Fax : 0091- 484-2457784 E-mail : sevashram@sevashramindia.org Website : www.sevashramindia.org Contact : Fr. K. Mampilly Product Coir and coir products Hall B Stand No: 15

Coconut Board

Development

Products Orissa Coir Handicrafts

88

Directorate of Coir Development

Hall B Stall No.23 & 24 Near Armed Reserve Police Campu, Trivandrum, Kerala Tel : 0091-471-2322046 Cell : 0091-9447030370, 9446022519 Fax : 0091-471-2330370 E-mail : director@coirkerala.org Website : www.coirkerala.org Contact : Shri. P.A.Xavier/Shri.K.V.Suresh

Product

Government department industry in Kerala

for

development

of

coir

M/s.Vidya Enterprises Office/Residence:25/11, Ramanath Street, T.Nagar, Chennai-600 017, Tamil Nadu Phone : 0091-44-42045059/42070543 Cell : 0091-9840245059 Fax : 0091-44-42029224 E-mail : vidyaenterprises@yahoo.com Contact : Shri. Jagannathan Coir and Coir Allied Products

Hall B Stall No.25

Products Central Coir Research Institute

Hall B Stand No: 26 &27 Kalavoor, Alleppey-688522, Kerala Tel : 0091-477-2258094 Cell : 0091-9847527172 Fax : 0091-477-2258415 E-mail : ccri@giasmd01.vsnl.net.in Website : www.ccriindia.org Contact : Dr. U.S.Sarma, Director, RDTE

Product Central Institute of Coir Technology

Research institution promoted by coir board Hall B Stand No: 28 &29 Peenya Industrial Area, Bangalore -569 058 Karnataka. Phone : 0091-80-28394875 Cell : 0091-9845136615 Fax : 0091-80-23722074 E-mail : coirtechnology@gmail.com Website : www.ccriindia.org Contact : Shri. Sudhakaran Pillai, Joint Director

89
Product Tamil Nadu State Coir Co-operative Marketing Federation Ltd. Research institution promoted by coir board Hall B Stall No.30 New No:189, Triplicane High Road, Triplicane,Chennai-600 005 Tamil Nadu. Phone : 0091- 44-28526961 Cell : 0091-9444901901 Fax : 0091-44-28526961 Contact : Shri.S. Parameswaran, J.D.i/c Products M/s. Essar Engineers 519/1A, Athipalayam Road, Chinnavedampalli, Coimbatore-641006 Tamil Nadu. Tel : 0091-422-2012617 Cell : 0091-9843099054 Fax : 0091-422-2669392 E-mail : essareng@yahoo.com Website : www.essarengeers.com Contact : Shri. K.Rajarathinam Coir processing machinery Sri Veerakumar 73, Udumalai Tamil Nadu. Tel Cell Fax E-mail Website Contact Product M/s. Karnataka State Coir Co-operative Federation Ltd Road, Pollachi-642 001 : : : : : : 0091-4259-227951 0091-9443279008 0091-4259-229801 shanmugavel102002@yahoo.com www.verakumar.com Shri. S.K. Shanmugavel Hall No: B Stand No: 38 No.953/A, 2nd Main Road, 4th Block Rajajinagar, Bangalore-560 010, Karnataka Tel : 0091- 80-23154220 Cell : 0091- 9448363637 Fax : 0091- 80-23154231 E-mail : karnatakacoirfed@gmail.com Contact : Shri. P. Gangadhara Iyer, Managing Director Product Coir & Coir Products Hall B Stand No:37 Coir Products Hall B Stand No:36

Product M/s. Fibarr

Coir fibre, yarn, rope

90

Khadi & Village Industries Commission

Hall B Stand No:39, 40,41,42,43, 44,45,46,47 &48 3,Irla Road, Vile Parle (West) Mumbai-400 056, Maharashtra Phone : 0091-22-26716680 Fax : 0091-22-26716680 E-mail : marketinggs@kvic.gov.in Website : www.kvic.org Contact : Shri. Karnail Singh, Director Marketing Khadi and village industries products

Product National Small Industries Corporation Ltd. Hall B Stand No:49 &50 "NSIC Bhavan" Okhla Industrial Estate, New Delhi-110 020. Tel : 0091- 11-26927172/26926067 Fax : 0091-11-26926820 E-mail : cmd@nsic.co.in Website : www.nsic.co.in Contact : Shri. H.P.Kumar, CMD Government agency for promoting small industries Hall B Stall No.39-B M.G.Road, Kochi, Kerala Phone : 0091-484-2354277 Cell : 0091-9446342073 Fax : 0091-484-2354397 E-mail : coir@md2.vsnl.net.in Website : ww.coirboard.gov.com Contact : Shri. B.R. Pillai, Manager Products Coir mats, mattings, area rugs, rubbrised coir goods

Product Coir Bhavan

91 Annexure E

Valedictory Function
Programme
11th December, 2007 (Tuesday) IICF Flag Retreat Prayer Handing over of IICF Flag Shri. A.C. Jose, Ex. MP Chairman, Coir Board to Shri. N. Venugopal, Vice Chairman Organising Committee, IICF : Shri. P. Ajid Kumar Director, IICF-2007 Shri. A.C. Jose, Ex MP Chairman, Coir Board & Chairman, Organizing Committee, IICF-2007 Shri. Mahabir Prasad Hon ble Minister for Micro, Small Medium Enterprises, Govt of India

Welcome Address

Presidential Address

Valedictory address and release of Gazetteer on Coir Industry and Presentation of Revi Karunakaran Memorial Best Workmen Award Address by Guest of Honour & Presentation of certificates & awards to the Exhibitor for Excellence in Display Presentation of Educational Cash Awards to the children of coir workers

Shri. Kodiyeri Balakrishnan


Honble Minister for Home, Vigilance & Tourism, Govt. of Kerala

Shri. N. Ramachandran Chairman, Cochin Port Trust

92
Felicitations : Dr. Sebastian Paul, Member of Parliament, Ernakulam Dr. K.S. Manoj, Member of Parliament, Alleppey Vote of Thanks : Shri. M. Kumara Raja Secretary, Coir Board & Convenor, Organizing Committee, IICF-2007

National Anthem Cultural programme

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