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(412) 983-4287 hooper.bianca@gmail.

com EDUCATION:

Bianca Hooper
hooperbianca.wix.com/biancahooper

115 Monroe Ave State College, PA 16801 12/2012

The Pennsylvania State University B.A, Public Relations Minor, English/Communications GPA: 3.17/4.0

SKILLS: RELATED EXPERIENCE:

Adobe InDesign, Photo Shop, Cision Point, AP style writing, Final Cut Pro, Microsoft Office The Jimirro Center, Public Relations & Research Coordinator 08/2012-04/2013 University Park, PA Led research project for the Pennsylvania Liquor Control Board and coordinated team assignments Developed proposal presentation based on research and presented to client at the annual Pennsylvania Liquor Control Board Conference Developed marketing materials for project and created a 70 page mock campaign book K.H.K. Salon LLC, P.R. & Marketing Communications Intern 12/2011-03/2013 State College, PA Developed marketing activities to generate sales and met with client on a monthly basis to overview communication ideas and discuss marketing needs Planned grand opening event and solicited products and services from 15 sponsors; Raised $300 in giveaways from local businesses Led the social media strategy and wrote announcements targeting students and the local community for in store events and sales Wrote news releases, and appeal letters for events to solicit sponsors; solicited over 35 brands of products and samples for 2012 events Designed creative marketing materials for web and print and created online website Happy Valley Communications, Account Associate 08/2011-05/2012 University Park, PA Worked with team to Conduct awareness and brand survey involving approximately 677 students and analyzed data to make creative strategies Led social media strategy for ethical leadership program, and created Ethics are Essential social media essay competition Created promotional materials such as brochures and a logo; wrote content for brochure Assisted in planning and implementing the Ethics are Essential special event in February of 2012; more than 100 people attended the event Educational Opportunity Centers, Programing Assistant Intern 05/2010-08/2010 McKeesport, PA Managed research project for educational fair; more than 300 people attended event Researched programs higher educational institutions offer to help under represented students access higher education Shared research findings via PowerPoint presentations, campus tours, email, and telephone to targeted audience PSU Educational Partnership Program Office aide 09/2009-12/2009 McKeesport, PA Reviewed applications for potential employees and reviewed student applications for tutoring program Performed administrative duties including: organizing files, photocopying documents, and preparing communication emails to send to employees

Pittsburgh Tribune Review, Editorial/News Intern 05/2010-07/2010 Penn Hills, PA Wrote news announcements related to births, engagements, wedding, and anniversaries for approximately 10 community newspapers and used Photoshop to edit photos Wrote promotional article on Monroeville Jazz Festival and interviewed artists and founders of event Absence Magazine, Associate Editor & P.R coordinator 11/2009-05/2010 McKeesport, PA Launched promotional contest to increase literary submissions in 2010. Doubled year over year submissions Wrote feature articles on Absence Magazine staff and announcements targeting visual and literary artists to increase submission rate Coordinated event Celebration of the Arts, for the release of volume 12 of Absence magazine; over 200 people attended the event Served as a copy editor and assisted in creating magazine layout PA Higher Education Assistance Agency, Loan Counselor Intern 05/2011-present State College, PA Work with public and assist in promoting and implementing federal student loan marketing campaigns Provide counseling services on more than 50 federal student loan accounts daily and research accounts to provide customers accurate information detailing their accounts Recognized as a monthly leader by supervisor for receiving at least 100% satisfaction for loan counseling services and by vice president of loan operations Lee Koller Lion line, Fundraiser 01/2011 09/2012 University Park, PA Advocated for student scholarships via telephone and THON, the largest student run philanthropy for pediatric cancer Responded to objections in a positive manner, and built cases to persuade alumni to pledge gifts Built donor relationships and sought new donors by cold calling alumni to meet fundraising goals AWARDS: The Eric A. and Josephine S. Walker Award 12/2010 Received award for character, scholarship, leadership, and citizenship

WORK HISTORY:

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