Press Release: 26 February 2007 Frieze Art Fair appoints Calum Sutton PR as new PR Agency

Calum Sutton PR is delighted to announce that it has been appointed as the new PR agency for Frieze Art Fair 2007. Working with the Frieze communications team, headed by Camilla Nicholls, the PR account will be co-directed by Calum Sutton and Rhiannon Pickles, of Rhiannon Pickles PR, who is working as a consultant on the account. Rhiannon managed the press relations for Frieze Art Fair 2005, Hauser and Wirth and the Lisson Gallery whilst at the agency, Idea Generation. Calum worked most recently as Head of Communications for the Saatchi Gallery, and prior to that managed the media relations for Tate Modern and Haunch of Venison. Calum and Rhiannon will also jointly manage press relations for frieze magazine. Amanda Sharp and Matthew Slotover, co-publishing directors of frieze and codirectors of Frieze Art Fair commented today, Frieze Art Fair has benefited from excellent media coverage since its inception. In order to maintain this level of positive exposure in our fifth year we are very pleased to have taken on a dynamic new agency whose account directors have a real love and depth of knowledge of contemporary art plus a breadth of experience in the field. We are also delighted to have a new agency who will relish developing the work we already do to promote frieze magazine. Calum Sutton, commenting on the appointment said: Frieze Art Fair is one of the premier art fairs in the world, and the focal point of the London art calendar. It is the place to experience the latest development in international contemporary art, and we are delighted to be working with the superb Frieze communications team on the PR for the 2007 fair. A full online Frieze Art Fair Press Office can be viewed at www.suttonpr.com and www.frieze.com. Frieze Art Fair press releases, images, accreditation forms and print materials are available at both locations. Calum Sutton PR was set-up in October 2006 and currently works with frieze, Frieze Art Fair, Frank Cohens Initial Access gallery in Wolverhampton, 176, the Zabludowicz Art Projects gallery in London, and The Red Mansion Foundation. Cont/

/ Frieze Art Fair Press Contact details: For general press enquiries contact Elisa Ruff T: +44 20 7183 3577 M: +44 7852 191 752 E: elisa@suttonpr.com F: +44 20 7183 3578 Calum Sutton T: +44 20 7340 1414 M: +44 7989 977 210 E: calum@suttonpr.com Rhiannon Pickles T: +44 20 7096 8809 M: +44 7929 161 077 E: rhiannonpickles@mac.com Frieze Art Fair Communications Team details: Camilla Nicholls Head of Communications, Frieze T: +44 20 7833 7239 E: camilla@frieze.com Claire Hewitt Marketing Manager, Frieze T: +44 20 7833 7238 E: claire@frieze.com 3-4 Hardwick Street London EC1R 4RB