Douwe Egberts

Concept
A packaging range to reflect Douwe Egberts heritage and history with a focus on the consideration of stock and traditional printing methods. Alongside this, a campaign to engage with, and influence coffee shop goers to enjoy what they drink inshop, at home.

Background
Douwe Egberts have been an established Coffee brand since 1753. Traditional packaging and printing methods were identified of the same time to influence design choices. By targeting coffee shops, the target audience is directly engaged with and influenced.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Douwe Egberts

Coffee Retail Products

The Douwe Egberts coffee products proposed for sale within popular chain Coffee Shops and retailers such as Whittards and Starbucks. Within these they will have its own branded display stand. This works as a means of aiming at the briefs intentional target market, of Coffee shop customers

Coffee Shop Advertisement & Promotion

The slogan is driven by Douwe Egberts original For the love of Coffee, adapting it to be Enjoy it here, Enjoy it at home and Tasting its best in your favourite mug with the intention of engaging coffee consumers to purchase the coffee they favour, to be enjoyed in the comfort of their own home, or workplace.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Enjoyed here, enjoyed at home.

Tasting its best in your favourite mug

Douwe Egberts

Samples and Promotion

As a method of promotion, and to push the new slogan, samples of Douwe Egberts coffee products and hot drinks will be distributed via post, a high street sample cart and given free with the sale of Douwe Egberts coffee products within coffee shops and suppliers.

Website
As a method of promotion, and to bring everything together the proposal of a re-design of the Douwe Egberts website. The pages consist of: The philosophy, Recipes, Products and samples with the choice to order a sample online.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Accessorize Autumn / Winter Collection 2013

Brief and Concept

To produce the Retail Graphics and Design Material for Accessorizes Autumn and Winter collection 2013. To take consideration in the relation of products sold in store, within design elements and how they translate across a range of formats, promoting and displaying the products.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Accessorize Autumn / Winter Collection 2013

Packaging
The retail packaging has been designed to hold a range of items that the store supplies, the designs coincide with the rest of the stores graphics. A range of gift packaging is also available for Accessorizes gift wrapping service instore.

Window Display
The surface pattern design will be consistent throughout all interior and exterior retail graphics. The window displays will incorporate current products into the surface pattern design.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Accessorize Autumn / Winter Collection 2013

Promotional Material & Website

To retain consistency, the surface pattern design will be pushed across every advertisement and promotional media and format.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Typosgraphe

Brief
Celebrating Typographies journey with a focus on printing methods, by producing and holding an exhibition within the White Cloth Gallery.

Background
A typographical investigation of branding and promotion for an exhibition with a focus on celebrating the journey of typography.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Typosgraphe

Brand Guidelines
A decision to depict typefaces from a typeface timeline, to be incorporated withing the submission material. Two target audiences were to be directed too; Type as Image and Type Foundries.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Type As Image - Branding Georgia, Gotham, Quicksand

Type - Branding Franklin Gothic, Baskerville, Futura

C:52 M:0 Y:18 K:0

C:19 M:29 Y:5 K:0

C:3 M:0 Y:49 K:0

C:25 M:0 Y:46 K:0 C:4 M:34 Y:0 K:0

C:1 M:14 Y:58 K:0

Mail Outs: Helvetica regular 8pt

Georgia Regular 16pt

Mail Outs: Helvetica regular 8pt

Georgia Gotham Quicksand Bold 52pt Bold 52pt Bold 52pt

Gotham Medium 16pt

Mail Outs: Helvetica regular 8pt

Quicksand Book 16pt

Typosgraphe

Typography Timeline
To communicate the concept and direction of the exhibition a typography timeline was produced was educate and promote to those going, the change typography has made since it first began.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Event branding:

C:100 M:0 Y:0 Cyan Typeface: Poster

C:100 M:0 Y:0 Black

C:0 M:0 Y:0 K:0 White

Gotham Book 22pt,

Gotham Book 20pt

Casa Mia

Brief
To re-brand the restaurant, Casa Mia in Leeds focusing with a focus on taste of their food, presented through hand rendered typography highlighting descriptives used within their menu.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Casa Mia
I ta l i a n R e s ta u ran t
Logo guidelines

Didot Regular 100pt

Quicksand Book 20pt

Casa Mia

Hand rendered typography

With this being main the focus of the restaurant re brand, the hand rendered descriptives have been pushed across all print collateral to retain a level of consistency throughout.

Print and Finishing

The products needed to communicate Casa Mia as a high end restaurant. To do so, Menus were screen printed, allowing the spot colour Gold, to categorize the Menus. The business cards are embossed, again to reflect the high end restaurant and reflecting the tactile nature of the hand rendered typography.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Casa Mia

Restaurant
Again, to retain consistency, the hand rendered type derived from the menu will be pushed across window display graphics. This will also be pushed across waiters uniforms, the Casa Mia takeaway service and promotional material.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Regional Dialect

Brief
To create a series of 5 publications which focuses on regional dialect, and the range that Britain has, focusing on the most hard to understand. With the aim of teaching people to understand the accents and phonics.

Coat of Arms
Each coat of arms was designed to be representative of the location in regard to colour, icons and image. The Cities flag has been incorporated into the shield to recognisable on first glance.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Regional Dialect

Publication
With the purpose of teaching, the publication takes a dictionary format, giving definition to a phrase / word, alongside the phonetics, to teach how to pronounce as well as understand. It has been designed as a size which is easy to transport and access.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Regional Dialect Second Edition

Complete Range
As a second edition, this range of products offers more ways to speak in Geordie, Yorkshire, Brummie, Liverpudlian and Northern Irish. With the purpose of teaching, the publication takes a dictionary format, giving definition to a phrase / word, alongside the phonetics, to teach how to pronounce as well as understand.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Regional Dialect Second Edition

Full Publication
A collection of all five topics explored, this includes ways of: Flirting, Complimenting, Greeting, Insulting and the origins of each accent and regional dialect. The publication has been coptic bound, revealing the 5 seperate publications. The cover has been debossed to reveal the phonics of Regional Dialect.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Regional Dialect

Publication Series
A second option of purchasing the publication separately, to those who specifically want it for a single location. Stock choice and colour palette have been determined by content. Consistency has been retained with the cover debossing effect.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Regional Dialect Second Edition

Stationary
To sit alongside the publication series, a range of stationary will be available, with phrases from each of the publication series, across notebooks, cards, writing paper and rubbers.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Thriftbox

Brief
Thriftbox is an online company selling bespoke hand made items of Etsy. com. The company wanting a identity designing, to be pushed across a range of print collateral and promotional material.

Concept
A cross stitch typeface was produced to communicate the tactile nature of the company. Business cards were printed on a textured Fedrigoni stock to give the illusion of a fabric cross stitching.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Thriftbox

Stamp
To retain the tactile nature of the business we got a stamp created with the designed logo, with a colour matching stamp pad making it easy for her to stamp her own business cards, stationary and material items.

Mailing
For promotional purpose, a fabric mail out was produced and bound with a stitching to send out to a range of local companies which may be interesting in purchasing her items. For her items, fabric tags were screen printed to be sewn onto completed items, and a tissue paper wrap and sticker range to give a professional finish for when customers receive their items.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Thriftbox

Photography
For the purpose of Thriftboxes Etsy website, the items were all re-photographed to give a professional finish. This was also used within the mail outs to promote her items.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Laura Ashley Horticultural Collection

Brief
To produce a surface pattern range in collaboration with Sophie Wilson, to propose to the retail store, Laura Ashley, to accomodate for a 2013 Spring / Summer range. The pattern will be pushed across the Living room space within store, using Spring and Summer flowers as content and inspiration.

Concept
Using Spring and Summer UK flowers, re-created in watercolour paint using a well considered colour palette relating to the seasons. In total 7 surface pattern design were created to push across a range of living room accessories and furnishings

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Laura Ashley Horticultural Collection

Surface Pattern Design

Taking inspiration from UK orientated Spring and Summer flowers, a range of watercolour studies were achieved and re-created to produce surface pattern designs.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Laura Ashley Horticultural Collection

Retail Presentation
We wanted the surface pattern design to be consistent across all retail elements, so the colour palette has been pushed across all labels and stickers which are attached to products, alongside the bags the items will be packaged in, in purchasing.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Laura Ashley Horticultural Collection

Products
Products have been produced suitable for a living room space, including the printing of fabrics items, wallpaper, glassware, a lamp shade and a variety of candles.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Laura Ashley Horticultural Collection

Look Book Stock Imagery

Using the surface pattern design, original Laura Ashley images were edited to show the designs in context. The images created will be pushed across print collatoral and Promotional material.

In Store Layout
An instore interior design was produced to be used as a promotional tool with Laura Ashley, showing the range in context.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art