Alamo FOR IMMEDIATE RELEASE

Long-anticipated Alamo Drafthouse Richardson Opens August 16th

Richardson, TX, May 31, 2013 Since 1997, Alamo Drafthouse Cinema has provided a unique combination of both theater and restaurant: showing first-run movies, independent film, and alternative content, while offering in-theater food and beverage service. Dubbed by Entertainment Weekly, as The Best Theater in America, by Time Magazine as The Best Theater Ever, and by CNN International as One of the Top 10 Theaters in the World, Alamo Drafthouse offers a movietheater experience unlike any other in the world. The extensive menu features an array of freshly prepared food made in-house from scratch with a wide selection of craft beers, great wines, cocktails and adult milkshakes. Alamos attention to detail in film presentation and programming has made it a second home to movie fans all over the world, and Dallas/Fort Worths first Alamo opens in Richardson Friday, August 16, 2013.

Setting Alamo Apart People always ask us what makes Alamo different from other theaters. It is our culture and our people, said Bill C DiGaetano, Alamo Drafthouse DFW, COO. Alamo always has been and will always be for movie lovers, by movie lovers. Since we are a theater for movie lovers, we took the 3 biggest annoyances of theater goers OUT of the Alamo equation. These include: concessions that cost more than your first car, advertisements longer than a line at the DMV, and talking/texting on cellphones during a film. At Alamo, you wont find any of these!

Opening Credits: Roll em

Opening date: Location:

Friday, August 16, 2013 100 S. Central Expressway Building14 Richardson, TX 75080 (SW corner of Beltline and Central Expressway in the Richardson Heights Shopping Center) http://drafthouse.com/dfw/richardson Hit Alamo up online, um, after the movie: facebook.com/AlamoDrafthouseDFW twitter.com/AlamoDFW Tim League Bill C. DiGaetano A Haven for Cinephiles, Foodies, and Craft Beer/Cocktail Enthusiasts. And WAY over the top events Presentation quality. If filmmakers put that much effort into making high-quality films, shouldnt theaters show them the decency they deserve when showing their films? The answer is yes. Local breweries. And Alamo only serves fresh, highquality food. Yum. No talking or texting in a theater, and Alamo means business. Patrons are given one warning, then they are asked to leave if the disruption persists. Alamo insists, however, that laughing, crying, sighing and quietly asking your better half to pass another cold beer are all OK. The front rows of seats. NO ONE wants to sit there, so Alamo just left em out!

Official website: Social media:

Founder: DFW Chief Operating Officer: Idea behind it:

Leaders in:

Alamo supports: Most strict rule:

Whats missing:

Signature special effect:

Ad-free custom pre-shows. No one deserves to be inundated with ads after paying for a ticket so Alamo has none. Instead moviegoers enjoy a

custom pre-show made in-house. Many times the pre-show will be directly related to the film, so get to there early.

Bill DiGaetano expounds: Nobody should have to pay for a movie ticket and then be bombarded by commercials. Isnt this the reason we all have DVRs? Commercials and advertisements are out, custom pre-show shorts that are typically tailored to the show you are going to see are in, so come early and enjoy!

Special events: Food and drink:

Alamos known for them. Special events, Alamostyle, will begin rolling in shortly after opening. Freshly prepared food made from scratch, great cocktails and wine, and 32 craft beers on tap. Drafthouse is their middle name after all. Also check out their signature wine Series. For example, last year, Alamo partnered with The Princess Bride with the wine: BOTTLE OF WITS. This year, patrons could chose to eat some liver with fava beans paired with a nice Chianti. www.drafthouse.com/blog/entry/introducing_the_al amo_drafthouse_limited_edition_silence_of_the_lam bs

Bill DiGaetano reiterates: Food and film are our passions. Whether watching the latest Hollywood blockbuster and enjoying our traditional menu or coming for one of our signature feasts where food and drinks are paired in a multi-course feast that complements the film, our food is always made from scratch inside our 3,000square-foot kitchen.

Theater Specs:

Seven theaters seating a total of 820 fans. Featuring the largest theater in Alamo history (60 screen and seating for 250 people). Two of the auditoriums are also less than 50 seats each perfect for private events, birthday parties, and film screenings. Every theater is equipped with 4k digital projection, digital 3-D and the latest in sound. Two

Theater Details:

auditoriums are equipped with two 35mm in order to project classic films the way they are meant to be seen. Ninja-like service: Kids: Servers are so unobtrusive patrons may be startled when their food seemingly appears from thin air. Alamo loves em, and patrons are welcome to bring kids with them. Unaccompanied kids under 18, however, are never allowed at Alamo. Kids under the age of 6 are only allowed at select baby day screenings. Alamo Richardson features a full-service lounge and patio called Glass Half Full Taproom. Featuring 32 craft beers on draft, as well as bottles, caskconditioned ale, and a great selection of wines. Custom cocktails are definitely in focus, too. Come and enjoy Glass Half Full even if not seeing a film. Theyll have great happy hour specials!

Tap into Alamo:

Alamo outdoor and indoor events leading up to Opening: Alright, alright, alright. Alamos FREE OUTDOOR SUMMER SERIES kicks off on July 13 with Richard Linklater's coming-of-age classic, DAZED AND CONFUSED. Each evening will be filled with film, food trucks, beer from local breweries, giveaways and a few film-themed surprises here and there. Party is at Alamo Richardsons parking lot (located at the SW corner of Central Expressway and Beltline Rd. in the Richardson Heights Shopping Center). Gates open at 6:30pm. Film rolls at sunset. July 13: DAZED AND CONFUSED July 20: THE LOST BOYS July 27: THE GOONIES Role Play and Soft Opening: Role Play with off food and $2 movie tickets: August 8, 9, 10 and 11

Soft Opening with discounted food: August 12, 13, and 14

About the Alamo Drafthouse: The Alamo Drafthouse is a lifestyle entertainment brand with an acclaimed cinema-eatery, the largest genre film festival in the United Sates and an online collectible art store. Named the best theater in America by Entertainment Weekly, the Alamo Drafthouse Cinema has built a reputation as a movie lovers oasis not only by combining food and drink service with the movie-going experience but also introducing unique programming and high-profile, star studded special events.