MARTIN A.

GAHBAUER
C: 224-766-6448 E: martyg612@msn.com Career Overview A Career Services professional with a reputation for building rapport and creating connections. Proven record of collaboratively leading cross-functional teams to complete multi-faceted projects on a timely basis. Excellent recruiting and interviewing experience. Skilled workshop presenter to diverse audiences across all organizational levels. Substantial knowledge of US Hispanic and German cultures. Winner of prestigious marketing and advertising industry awards. Bi-lingual German. Loyola University Chicago, Chicago, IL. 2009-Present Assistant Director - Employer Relations & Recruiting Accountable for outreach to employers and companies nationally to encourage consideration of Loyola students for internship, part-time and full-time positions while managing implementation and logistics for 8-10 career fairs annually including the supervision of all departmental marketing communication efforts Significantly increased student career fair attendance by 25% resulting in highest ever Spring Career Fair attendance several years running despite one of the most historically challenging economic environments Beat in-going employer outreach goals by over 20% thereby contributing to increased awareness of Loyola among for profit and non for profit community Pioneered first ever programs including Employer Appreciation Event and Job Shadowing program which further strengthened consideration of Loyola and its students among business community SGDP, Chicago, IL. 2007-2008 Account Director Allstate Responsible for all facets of over 80% of revenue of the medium-sized agency including: profit delivery, strategic positioning, creative development, sell through and execution of integrated branding and marketing campaigns (B-to-B and B-to-C), while developing and leading a team of five direct reports. Awarded additional client business, including a significant agency retainer contract, increasing Allstate account revenue by 30% Directed successful integrated Teen Driver initiative for Allstate resulting in an increase of 50% visitation to website and 40% download of Parent-Teen Driver contract Implemented branding guidelines and image design library to bring consistency of look/feel to all Corporate to Agent and Consumer marketing communications

Professional Experience

Chicago Creative Partnership, Chicago IL. 2003-2006 Vice President/Account Director AAA, Bob Evans, Bright Start, Owens, Shedd Aquarium Directed successful integrated pitch effort including external support agencies to win regional AAA business; immediately increasing agency revenues by over 50% Maximized communication integration and efficiency of Bob Evans Food Divisions consumer package goods products increasing profitability of brand by 10% over two years during period of highest raw material costs; Awarded additional Owens Foods account as result Led pool-out development of successful Bright Start campaign; campaign aided increase total number of accounts by more than 259% since its inception Success of Shedd Aquarium communication efforts contributed to top ranking of museum attendance earning agency significant monetary bonus incentives

Page 1 of 2

MARTIN A. GAHBAUER
C: 224-766-6448 E: martyg612@msn.com Professional Experience Leo Burnett USA, Chicago, IL. 1985-2002 Vice President / Account Director US Postal Service, FHP / Vileda Maximized US Postal Service communication effectiveness and efficiency through strategic vision, leadership increasing brand awareness over goal by 100% and brand perception by almost 25% Directed communication element integration/coordination for seven partner agencies Set vision and led implementation of successful test market campaign for new Vileda household product brand which increased brand volume 80% vs. control leading to National Roll-out Exceeded agency management profitability goals for the USPS account by 10% and the Vileda account by over 20% Vice President/Hispanic Account Director Kelloggs, Oldsmobile, Smuckers, Hallmark Set vision and supervised strategic direction, creative development, and coordination of all Hispanic communication on multiple accounts while maximizing synergies with general market efforts Led development and sell through of Effie award winning Hispanic communication campaign for Kelloggs Frosted Flakes which generated a 15% increase in brand volume vs. a 6% category decline Identified market share growth opportunity for Oldsmobile in the Hispanic market. Recommended and implemented an innovative vertically integrated Hispanic marketing program for Oldsmobile account Vice President / Account Supervisor Maytag Developed many first time business initiatives including: brand repositioning (first time in 30 years), subbranding strategy, product segment positionings and Internet Website (first for Client/Agency); Won multiple respected marketing/advertising awards during tenure including three gold Effies Supervised two of the most successful product introductions in Maytag history: APD refrigerator/Neptune washer. Recommended and gained Client agreement to strategic direction guiding integrated advertising, promotion and PR efforts resulting in a 62% refrigerator volume increase and 33% increase in washer share vs. goal Jr. Brand Manager Marlboro / Project Manager Marlboro Medium Awarded international on-site Client assignment Philip Morris Germany Charged with day-to-day management of multi-million Deutsche Mark revenue product including marketing and advertising plan development and vendor relations Directed strategic development of revolutionary integrated event marketing concept and won approval for concept through level of CEO/Philip Morris Europe Professional Associations & Development Loyola University Chicago Staff Council elected member 2011-Present; Co-Chair of Communication and LEEF committees Midwest Association of Colleges and Employers member 2009-Present; Professional Development committee 2011-Present; Chair of Employer Site Visit committee for 2010 National Trends conference Chicago Career Professionals Network member 2009-Present; conducted several member workshops Federal Executive Board Career Fair Consortium member 2009-Present; planned and executed 2012 fair Government College Relations Council member 2009-Present Numerous professional development programs, conferences and seminars, e.g. strategic planning, organizational development, change management, mediation/negotiation and conflict management University of Illinois, Champaign, IL - Bachelor of Science Advertising Loyola University Chicago, Chicago, IL M.Ed. in Higher Education
Page 2 of 2

Education