Introduction

This project looks at the nature of screen and print

based communication. On screen endless editing and
reorganisation form a dynamic but amorphous body of
opinion that never really commits to one. Twitter condenses
messages to bitesized sentenses that communicate beyond
their word limit and are open to a myriad of interpretation.
Printed media forces defnition - the editing has been done
and the opinion formed. It`s permanence defnes a point
frozen in time open to future interpretation but unable to
adapt to or accomodate new data. Working with our partners
for the project, Ico Design you will visually interprete the
deeper meaning of a tip of the iceberg tweet to create a
manifesto to be published through UbyU. The books you
produce will be exhibited at Critical Tensions, the 10th
Annual St Bride Library conference (http://stbride.org/events/
criticaltensions/programme.html)
Task
This project requires you to choose a partner to work
with from your group. They could either be a designer or
an illustrator. Having done this you should then choose one
of the following hashtags: #give; #riot; #poverty; #prot;
#wealth; #community; # hedonism; #play; #share; #vote;
#brand; #exploit. Search this hashtag on Twitter and then
choose one or a number of related tweets to work with.
IMPORTANT! Once you have chosen the tweets you are
to work with, you cannot change or add to them. You are
then to use these tweets as the starting point for a 24 page
manifesto. To do this you need to have chosen tweets that
relate to bigger issues and gain an understanding of these
issues through background research. Your manifesto can
use typography/ photography/ illustration or a combination
of all of these things. You can use any medium but the
book will eventually be printed and bound by bespoke
online publishers UbyU so you must follow the technical
specifcations provided by them.
Initial Inspiration
Futurist Manifestos/ Blast/ Zap Comix/ 1960s American
Underground Press/ the Push Pin Graphic/ Fluxus/ Oz/ early
issues of I.D./ Pedro Bell/ Emory Douglas/ High Street/
Ambit/ Situationist Graffti/ Public Address System/ Ken
Garland, First Things First/ Obey the Giant/ El Lissitsky/
Dada typography/ Marian Bantjes/ Mieke Gerritzen/
Adbusters etc..
** FdA Graphic Design
& FdA Illustration
Unit 6.
# Manifesto
ICO Design
Live brief


Deadline: 10am 26/10/11
Timeline
04/10 Brieng by ICO Design
Slidetalk and initial workshop with designers from
ICO. Derek will also talk you through the hand in
requirements of Unit 6.
07/10 Initial Ideas Presentations DY + MH
Present 3 initial ideas for your manifesto to Derek &
Matt. This should be done using roughed out sample
spreads/ accompanied by moodboards.
11/10 Tutorials Available DY + MH
If you require a tutorial, these can be booked with
Derek on sign up sheets pinned up in the studio.
14/10 Finished Ideas Presentations to ICO Design
Present two sample spreads + a fatplan to designers
from ICO design. Spreads must be printed samesize.
18/10 Tutorials Available DY
If you require a tutorial, these can be booked with
Derek on sign up sheets pinned up in the studio.
21/10 2nd Stage Presentation to ICO Design
Present a same size, bound mock up with at least 6
fnished spreads to designers from ICO design. Mock
ups must be printed out and bound.
25/10 Tutorials Available MH
If you require a tutorial, these can be booked with
Matt on sign up sheets pinned up in the studio.
26/10 Finished Presentation to ICO Design
Present a same size BW bound mock up along with
a fnished PDF of your book to designers from
ICO design.
28/10 Submission Day: before 11am nished PDF must
be Ioaded onto the mac in the FdA ofce to the
specications outIined by UbyU.
Specications
All books must be produced to the following spec:
Dimensions: 210X210mm with 3mm bleed.
Pages: 24 pages (11 spreads)
Artwork: to be produced as a single page PDF exported from
Indesign. All images CMYK and no pantone colors to be used.
Covers: to be created from the template provided using
#your hashtag and one CMYK color. No other text or images
are permitted.
** FdA Graphic Design
& FdA Illustration
Unit 6.
# Manifesto
ICO Design
Timeline & technical spec.


Deadline: 10am 26/10/11
Research
Over the summer you should have produced a body
of research that looks at how your practice relates to
a professional context. This means looking at studio
practice, design management methodologies, technological
developments, economic strategies, the contemporary
market for design and illustration, contractual and legal
conventions, ownership, work fow, production, marketing
and promotional methodologies. You should by now have
collated this research into a bound document.
Industry Partnered Project Journal
You will take part in a project set by ICO Design (brief
attached.) While working on this project will be expected
to keep a Journal. This journal will act as a detailed daily
record of your experience, it MUST total 20 days and
include personal objectives/ aims/ work undertaken/ skills &
knowledge acquired/ problems encountered/ contacts/ ideas/
plans/ and most importantly an entry for every day.
Evaluative Report
After completing the live project you are to Evaluate your
work based learning in its entirety through a 2000 word
evaluative report. Discuss what you have learnt and how
this learning will infuence your experience in the second
year of this course and beyond. How will it affect your choice
of personal research project? How did you ensure that you
were on top of things during the placement? What did you
learn and how might this be relevant to future practice? How
did your experience relate to the times we are living in? What
economic/ social factors have affected your experience?
Has it infuenced your career plans? Set yourself aims and
objectives for putting this work into practice these are
just some of the things you should be addressing in your
evaluation.Your research and the live project are designed
to act as a learning experience and it is worth remembering
that you will be assessed on your ability to understand
and evaluate those experiences rather than simply
dictating what you did or how well you performed. Where
you did a placement, what you did for your live project and
the work you produced are not as important as your ability
to analyse what you did, record this process, relate it to the
work you do and use this knowledge to inform future work.
** FdA Graphic Design
& FdA Illustration
Unit 6.
Work-based
Learning 02
Brief + Assessment Criteria


Deadline: 10am 27/01/12
UNIT 6. Work-based Learning 02
UAL Assessment Criteria
Subject Knowledge: Understanding and application of
subject knowledge and underlying principles
Analysis: Examination and interpretation of resources
Research: Systematic identifcation and investigation of
appropriate sources
Experimentation: Problem solving, risk taking, experi-
mentation and testing of ideas and materials in the
realisation of concepts
Technical Competence: Skills to enable the execution of
ideas appropriate to the medium
Communication and Presentation: Clarity of purpose;
skills in the selected media; awareness and adoption of
appropriate conventions; sensitivity to the needs of
the audience
Collaborative and/or Independent Professional Working:
Demonstration of suitable behaviour for working in a
professional context alone, or with others
Required assessment evidence
> Body of research to include interviews, questionnaires,
notebooks, reading, bibliography, database, appropriate
examples of correspondence and other relevant material
> Daily Journal with written and visual documentation
> Evaluative report (2000 word processed text)
** FdA Graphic Design
& FdA Illustration
Unit 6.
Work-based
Learning 02
Contd.


Deadline: 10am 27/01/12
UNIT 6. Work-based Learning 02
UAL Assessment Criteria
Subject Knowledge: Understanding and application of
subject knowledge and underlying principles
Analysis: Examination and interpretation of resources
Research: Systematic identifcation and investigation of
appropriate sources
Experimentation: Problem solving, risk taking, experi-
mentation and testing of ideas and materials in the
realisation of concepts
Technical Competence: Skills to enable the execution of
ideas appropriate to the medium
Communication and Presentation: Clarity of purpose;
skills in the selected media; awareness and adoption of
appropriate conventions; sensitivity to the needs of
the audience
Collaborative and/or Independent Professional Working:
Demonstration of suitable behaviour for working in a
professional context alone, or with others