INDEX NUMBER

Acknowledgement Executive summary Origin of the report Objective Expected findings The HSBC Group Methodology Facts & figures of HSBC: HSBC Bangladesh Mission Organ gram of hsbc bangladesh Department of my internship Goals Organ gram of MIC department SOWT analysis of hsbc bd Pest analysis of hsbc bangladesh HRM system of hsbc bangladesh MIC department contribution for hr debelopment the result of the survey Findings Recommendation Conclusion

Bibliography

ACKNOWLEDGEMENT
For the preparation of the report, I am grateful to various individuals. Here I want to mention them. First of all, I am very much grateful to my supervisor Reza Fakhruzzamanas he asked me to concentrate only one issue and make a focus in depth, so that, I worked only with HRD and learned much of it. His guidance and suggestions made my works easier. I would like to express my gratitude I am grateful to Mr. Abdullah Al Mamun, Manager, Department of Compliance & Control, HSBC Bangladesh, Mr Syed Akter Hasan Uddin, Manger, Department of HR, HSBC Bangladesh, Mr. Asif Iqbal, SO, HSBC Bangladesh, Mrs. Farzana Nahid, SO, HSBC Bangladesh, Mr Safual Islam, Manager, Department of CRM, HSBC Bangladesh. Work with them on this project and provide necessary support to me. They has availed me with their best support. I want to thank my organizational supervisor Md Golam Shahariar, Officer, Complains & Control Division of HSBC Bangladesh Limited to assist me with advice and information during this project. Truthfully, they give me the concept and appropriate direction to work in this paper. I am beholden to them for their information about the present circumstances and future prospect of Human Resource Development in Bangladesh Lastly, I would like to give the special thank my intern friends

lincon,panna,shakil,manaon,anik,pk .

Hasibur Rahman ID # 20033420174 4th Batch

EXECUTIVE SUMMARY

The internship program is called Take Home while you find out . Every student of University of Development Alternative (UODA) needs to do internship or research to earn his/her BBA degree. I have done internship at HSBC Bangladesh. This report contains two parts; the Organizational part and the Project part. In the organizational part, I have tried give an overview of HSBC Bank through various information. The project part is done on HSBC EMPLOYEES ATTITUDE. Here first of all I have tried to find out the HRD system of HSBC & Employees Attitude for the bank. Then I have found out the reasons behind such profile. To do this I have conducted interviews and a survey of 50 HSBC employees who have been selected randomly without giving any preference. I have noted my key findings from the research, made a conclusion about it and at the very end I have provided some recommendation from which farther conclusive research can be carried out.

ORIGIN OF THE REPORT

This report has been equipped as an obligation of the internship program. The report is based on four months internship experience at Hong Kong and Shanghai Banking Corporation Ltd. Bangladesh at Compliance and Control Department. As an intern I started working at Compliance and Control Department of HSBC Bank and worked there from 7th February 2009 to till. In this period I was assigned to KYC (Know Your Customer) project. The main objective of the project was to gather additional documents from the former HSBC Banks clients (who have opened their accounts before the year 2002) to meet the Bangladesh Banks regulatory requirement. In this project I worked with various departments colleagues of HSBC Banks employees and got the opportunity to know their attitude. The topic was duly approved by supervisor in the bank as well as in the university.

INTRODUCTION
Human Resource is the most main elements of any organization. HSBC create opportunities to facilitate employees to develop. From its inception in 1996 The Hong Kong and Shanghai Banking Corporation opened its first branch in Dhaka Kawran Bazar. HSBC Bangladesh offers a wide-ranging career developing for their employee; in project I would like to find out HRM application in HSBC Bangladesh is significant or not compare to its own standard & value created in the international arena.

OBJECTIVE
The main objectives of my study are presented below:

Analyzing the HRD of HSBC bank in Bangladesh. Analyzing the opinion of HSBC banks employees about HRD & management. Making some meaningful recommendations so that HSBC bank Develop HR policy & its international brand image.

EXPECTED FINDINGS
I thought it would come out that HRD system & employees opinion of HSBC bank has truly a local culture. It has achieved the same amount of brand value as in International arena. I felt the main reason could be high service quality, strict regulatory requirement, brand value to its customer & best local knowledge. After completing the project I can see my prediction was quite right. Indeed, the profile of customer of HSBC bank has a

rich diversity as it could be and the main reason has come out as pure local knowledge & its brand value.

METHODOLOGY
Source of Data: Primary as well as secondary data was used in preparing this report. Primary data: Personal Interview: Face-to-face interviews of Mr. Abdullah-al-Mamun (Manager, Department of Compliance and Control, HSBC bank) and Asif Iqbal (Staff officer, HSBC Bank), Mr Syed Akter Hasan Uddin, Manger, Department of HR Department, HSBC Bangladesh, Mrs. Farzana Nahid, SO, HSBC Bangladesh were conducted. These interviews helped me a lot in doing the research. In addition, interviews of some other HSBCs employees were also conducted.

Questionnaire: I used a structured questionnaire in this research. The questionnaire was used to conduct the survey of 50 HSBC s employees. I used the survey mostly in the evening period at in Anchor Tower, Dhanmondi, Motijheel & lastly in Uttara. Secondary Data: Internal Source: The following internal sources were used: Annual Report of HSBC bank & HSBC group. Prior research Report Other Published documents of HSBC

External Source: The following external sources were used: Newspapers and magazines Bangladesh banks and Finance Ministrys reports Website.

Data Analysis techniques: Data was presented through Graphs and charts. The finding was analyzed through cross tabs and statistical analysis.Before going into detail discussion of the project, I think it would be better to get some idea about HSBC bank Bangladesh and HSBC Group.

THE HSBC GROUP:

The HSBC Group is one of the biggest banking and financial service organization in the world, with well recognized businesses in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. HSBC Holdings plc is incorporated in England, with its head office in London. The establishment in 1999 of HSBC as a uniform, international brand name ensured that the Groups corporate symbol has become an increasingly familiar sight across the world. HSBC differentiates its brand from those of its competitors by describing the unique characteristics which distinguish HSBC, summarized by the words The worlds local bank Group structure: HSBC Holdings is a public limited company incorporated in England and Wales. Headquartered in London, the HSBC group operates in five regions: Europe; Hong Kong;

the rest of Asia Pacific; including the Middle East and Africa; North America; and South America. The entities which form the HSBC Group provide a comprehensive range of financial services to personal, commercial, corporate, institutional and investment, and private banking clients.

HSBCs largest and best-known subsidiaries and their primary areas of operation are:

Subsidiary The Hongkong and Shanghai Banking Corporation Limited Hang Seng Bank Limited HSBC Bank plc HSBC France Household International, Inc HSBC Bank USA N.A. HSBC Bank Brasil S.A. HSBC Private Banking Holdings (Suisse)

Primary area of operation Hong Kong SAR, with an extensive network throughout Asia-Pacific Hong Kong SAR United Kingdom France USA New York State in the US Brazil Switzerland, Hong Kong SAR, Monaco, Luxembourg, United Kingdom,

S.A. Singapore and the Channel Islands.

Grupo Financiero HSBC, S.A. de C.V.

Mexico

Facts & Figures of HSBC: Assets - US$1,738 billion (942 billion, HK$13,500 billion) at 30 June 2006.

Profit (pre-tax) - US$12,517 million (6,997 million, HK$97,107 million) for the first half of 2006.

Capital strength - Tier 1 capital ratio is 9.4% & Total capital ratio is 13.4% at 30 June 2006.

International reach - Around 9,500 offices worldwide. Staff - About 280,000 employees in 76 countries and territories. Customers - Around 125 million worldwide, with a total e-customer base of over 29 million HSBC Bangladesh

In Bangladesh, HSBC started in 1996 and currently has a network or 7 branches as the 2nd largest foreign commercial bank in the country. HSBC also has a network of 11 ATMs in the country, 5 sales and service center including ATM Machines, Easy Pay Machines, Phone Banking, Access to the HSBC website and a dedicated officer at the premises, all together comprises the HSBC Customer Service Center. Easy Pay is a sophisticated bill payment machine developed with a Touch screen formula enabling both HSBC and non-HSBC customers to pay their utility bills, deposits, HSBC credit card payments etc. The seven branches are in HSBC Dhaka (DAK), Motijheel (DMO), Gulshan (DGU), Dhanmondi (DHA), Uttara (DUT), Chitagong (CHG), and Sylhet (SZY). At the end of year 2006 HSBC has opened another branch in Chittagong. Another branch will open very shortly in Dhaka Mirpur. A suitable place is searching for this reason.

MISSION

The purpose of being in Bangladesh for HSBC is to create a vast international network of HSBC group, which are regarded as a worlds largest local bank. Their ultimate mission is to gain local knowledge so that they can give out excellent financial services to the local people and carry out vast knowledge to the worlds financial business. The other specific mission of HSBC are Leading in the chosen markets Delivering an outstanding client experience based on excellence in sales, service and solutions Achieving a superior, ethically based, long-term return for our shareholders Building highly motivated, high performance teams Creating a challenging, rewarding and fun work environment Continue to invest in technology and people. Expanding the branch network to remain competitive

ORGAN

GRAM

OF HSBC BANGLADESH

The Organ gram or organizational chart of HSBC Bangladesh represents the structure of an organization in terms of rank. The chart shows the managers and sub-workers who are in the organization

DEPARTMENT

OF MY INTERNSHIP

As an intern I started working at Compliance and Control Department of HSBC Bank Bangladesh and worked there from 7th February 2007 to till. In this period I was assigned to KYC (Know Your Customer) project. HSBC started its operation in Bangladesh in 1996. As we know that it is a multinational bank, it used to conduct a smooth operation. Money laundering is a recent issue in our country but HSBC was so aware of it since it started its operation in Bangladesh. It used to have all the necessary precautions to deal with money laundering. For this, the department followed the standard procedure settled by Bangladesh Bank with The Money Laundering Act, 2002 and the Global Policy and Procedures (GPP) which was established to apply to all business units worldwide.

GOALS

The goal of the MIC department is to work successfully on the overall transaction procedure and profile of HSBC or simply follow the rules and regulation settled by the Bangladesh Bank. Maintaining ample control systems Properly identifying customers Recognizing suspicious transactions Reporting suspicious transactions Maintaining proper records Training of staff

ORGAN

GRAMOF

MIC DEPARTMENT

Fig: Organ gram of MIC Department, HSBC Bangladesh

SOWT ANALYSIS
Strengths:

OF

HSBC BD

HSBC is a very competitive organization. HSBC sponsored the top programs, seminars, writing competition and gained valuable coverage. HSBC Bangladesh has coverage of 7 branches & 14 ATM machine in Bangladesh. There are 500 staffs who work for HSBC either in back office or in front office. HSBC is strong at research and development, as is evidenced by its evolving and innovative product & service range. HSBC is a global brand. It is the number one best retail bank in the world in 2005-06 & it has the highest brand value after CITI NA in Bangladesh. HSBC has more social awareness than other banks in Bangladesh right now. Weaknesses: The organization does have a diversified range of products & services. However, the income of the business is still heavily dependent upon its share on the retail market. It caters less the corporate market than the SCB. This may leave it vulnerable if for any reason its market share erodes. The retail sector is very price sensitive. So, if they found higher interest rate offering by other private banks of Bangladesh then they will loose customers. Opportunities: HSBC has the opportunity to build up more branches to make more convenient for the customers. The brand it got in the international arena, HSBC Bangladesh has the opportunity to use that in the local level to get more priority from the customers. This creates its own opportunities; there is also the opportunity to develop products and services such as insurance business & huge investment in capital market etc. Such high value items do tend to have associated with them, high profits. The business could also be developed internationally, building upon its strong global brand recognition. There are

also global marketing events that can be utilized to support the brand such as the sports & other cultural activities.

Threats: HSBC is exposed to the international nature of trade. It has to deals in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that HSBC may be doing banking business at a loss. The new technology emerges to protecting the currency value & use options for better credit rate earnings. The market for banking sector is very competitive. The model developed by HSBC to be worlds local bank is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away HSBCs market share.

PEST ANALYSIS OF

HSBC

BANGLADESH

We know that a scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: Political Economic Social Technological

HSBC considers the PEST analysis very important to understand better the local environment before beginning the marketing process. HSBCs environmental analysis is a continuous process. HSBCs environment is made up from: The internal environment - internal customers like, office technology, wages and finance, etc. The micro-environment - external customers like agents and distributors, suppliers, competitors The macro-environment - e.g. Political (and legal) forces, Economic forces, Socio cultural forces, and Technological forces. These are known as PEST factors

Political Factors: The political arena has a huge influence upon the regulation of HSBCs businesses. We can consider the following aspects The political environment is not stable, so as the banking sector. Though the business activity is wholly regulated by Bangladesh Bank, in a country like Bangladesh, HSBCs banking activity is depending on the political culture of Bangladesh. Government policy influence laws that regulate HSBCs business. The government's position on marketing ethics, culture & religion is totally based on custom & culture of Bangladesh. So, HSBC is following that custom.

Economic Factors: HSBC considers the state of a trading economy in the short and long-terms. The interest rates for various accounts are quite attractive. The bank also invested a huge portion of money to the T-bill market. The level of inflation also affects the business values in Bangladesh. Though as being a foreign bank it can adjust that inflation very easily.

Socio cultural Factors: HSBC considers the social and cultural factors considerably. Like It thinks about the principle religion of the country and gives its employees the best possible benefit for that. Two bonuses in a year are based on two Eid festivals. The attitudes towards other products and services of other competitive banks are marked specifically. They try to update their system & procedure in a standard manner. Our mother tongue is Bengali. I saw the top level mangers are converse with one another in Bengali. Even the CEO who is foreigner is trying to use Bengali with other members in the bank. HSBC knows that, the people of Bangladesh are very emotional in nature. So, try to adopt that emotion in their business for better understanding the local customer. Technological Factors: Technology is vital for competitive advantage, and is a major driver of globalization.

HSBC allows a better technology for its products and services to be made more cheaply and to a better standard of quality to the customer.

These technologies offer consumers and businesses more innovative products and services such as Internet banking, ATM machine etc.

HSBC offers its customers to a new way to communicate with consumers e.g. Customer Relationship Management (CRM) etc

HRM SYSTEM OF HSBC IN BANGLADESH

What type of people do HSBC want for their brand advocates? Open-minded, outward-looking, optimistic, cosmopolitan, modern, future-oriented people. They all have considered aspirations and ambitions. HSBC - Best place to work HSBC have a low turnover rate <10% High demand for HSBC employees Competitive compensation and benefits package HSBC want Graduates to develop a career with this organization Good working environment HSBC recruiting system Internships General Staff Recruitment Specialized/Lateral Recruitment Future Leader Development Programme

All Recruitment begins with: CV and a Cover Letter

Interview(s) Recruitment tests Job offer! Which types of candidate HSBC looking for?

Interpersonal and communication skills Leadership qualities Abilities to be a team player Drive Energy Adaptability Integrity and Loyalty Humility HSBC Philosophy

That means why HSBC Bangladesh concern about the employees. They have some logic. Now we explainQuick To Respond - HSBC will always try to anticipate and act quickly to ensure bank Meet and exceed banks customers ever-changing expectations Respectful - HSBC dont accept stereotypes. HSBC look for the value in everyone. Fair - HSBC reward our customers for the commitment they give to us. Perceptive - HSBC look harder, in order to understand things more deeply, And this informs everything we do. Progressive - HSBC are driven by the belief that we can shape a better future. The Courtship Period The Probation period at HSBC lasts six months during which assessment on:

- Good performance - being customer driven - having sound commercial judgment - Able to work with others - committed and - Able to drive business and brand MIC Induction to HSBC e-learning Confirmation Future is what candidate makes it HR

DEPERTMENT CONTRIBUTION FOR

DEBELOPMENT

Arrange quiz: MIC department arrange quiz within the Head office & all branches of employees. It called AML (Anti Money Laundering) test. Awareness creates within all employees by this test. 80 % is the pass mark of this test. Who get the highest mark; they are reward by MIC department. External training: It includes AML guideline & how employee the banking works, properly identifying customers, recognizing suspicious transactions, reporting suspicious Transactions, maintaining proper records Internal training: it include complains, front office & back office, data privacy, fraud.

THE RESULT OF THE SURVEY

Q. Designation: (A) Executive (B) Senior Officer (C) Assistant Officer Answer: DESIGNATION EXECUTIVE SENIOR OFFICER ASSISTNT OFFICER PERCENT 6 19 25

DESIGNATION
EXECUTIVE SENIOR OFFICER ASSISTNT OFFICER

12%

50% 38%

From the above figure, we can understand 50% of surveyed employees were Assistant officer. 38% of surveyed employees were senior officer & rest 12% are executive. Since I worked in the back office of HSBC, it was easy for me to reach those employees

Q. How long you are working here:

(A) 1-2 Years (B) 2-3 Years (C) 3-4 Years (D) 4-5 Years (E) 5-6 Years (F) Above 6 years Answer:

No. Of Years 1-2 years 2-3 years 3-4 years 4-5 years 5-6 years Above 6 years

Number 10 9 6 9 10 6

YEAR
Number 12 10 8 6 4 2 0 1-2 years 2-3 years 3-4 years 4-5 years 5-6 years Above 6 years 10 9 6 9 10 6

From the above figure, we can understand 50% of surveyed employees working till 1-4 years range. Rest 50% of surveyed employees working till 5 to 6 years above this range. Since I worked in the back office of HSBC, it was easy for me to reach those employees.

Q. Is This Your First Job? (A) Yes (B) No

Ans: Comment YES NO NO. of Employee 28 22

FIRST JOB
YES NO

44% 56%

From the above figure, we can understand 56% of surveyed employees first job is HSBC. Rest 44% of surveyed employees 2nd job or other is HSBC. Since I worked in the back office of HSBC, it was easy for me to reach those employees.

Q. Edification: (A) Graduate (B) Post-Graduate & Others Ans: Edification Graduate Post-Graduate No of employee 15 35

EDIFICATION

30% Graduate Post-Graduate 70%

From the above figure, we can understand 70% of surveyed employees edification is Post-graduate. Rest 30% of surveyed employees edification is Graduate. Since I worked in the back office of HSBC, it was easy for me to reach those employees.

Q. Of the following which types of training that you have already obtained? ANS:

TRANING METHOD Induction Internal Training Local Internal Training Oversees External Training (Bangladesh Bank/ BIBM)

NO. OF EMPLOYEE 50 50 26 6

NO. OF EMPLOYEE 60 50 40 30 20 10 0 Internal Training Oversees Induction Internal Training Local External Training (Bangladesh NO. OF EMPLOYEE

From the above figure, we can understand 100% of surveyed employees got induction than 100% of surveyed employees got IT(L) & 26% surveyed employees got IT(O).external training got 6% surveyed employees. Since I worked in the back office of HSBC, it was easy for me to reach those employees

Q. Are You Satisfied With the Training & Development Program Of HSBC? (A) Yes (B) No. Than Reason Ans: From this question, we can understand 100% of surveyed employees satisfied with the training & development program of HSBC. Since I worked in the back office of HSBC, it was easy for me to reach those employees.

Q. Are you satisfied with the existing pay benefit of HSBC? Ans: YES NO NO. OF EMPLOYEE 10 40

SATISFY WITH EXISTING BENEFIT

20%

YES NO

80%

From the above figure, we can understand 80% of surveyed employees are not satisfied with existing pay benefit of HSBC. And 20% told they are satisfied. Those are told they are satisfied basically they are the executive & senior officer. Since I worked in the back office of HSBC, it was easy for me to reach those employees Do you think that your pay benefit is similar to the other competitors of the market? (A) Yes (B) No Ans: COMMENT YES NO
BENEFIT 5

NO. OF EMPLOYEE 45
10%

90%

YES

NO

From the above figure, we can understand 90% of surveyed employees are not satisfied with existing pay benefit of HSBC when it compare with other bank that means competitors. Since I worked in the back office of HSBC, it was easy for me to reach those employees Q. Are you satisfied With the Existing Career Development program (Road Map) Of HSBC? (A) Yes (B) No Ans: From this question, we can understand 100% of surveyed employees satisfied with Career Development program (Road Map) Of HSBC Since I worked in the back office of HSBC, it was easy for me to reach those employees. Q. Do you think switching the job is fair enough for the career development? (A) Yes (B) No Ans: COMMENT YES NO NO. OF EMPLOYEE 18 32

SWITCHING THE JOB FAIR ENOUGH

36% YES NO 64%

From the above figure, we can understand 64% of surveyed employees are think switching the job is fair enough for the career development. And 36% told they are they are think switching the job is good for the career development. Since I worked in the back office of HSBC, it was easy for me to reach those employees

Q. Do You Think Staff Switching Is Harmful For The Organization? (A) Yes (B) No Ans:

COMMENT YES NO

NO. OF EMPLOYEE 38 12

SJ HARMFUL FOR THE ORG

24%

YES NO

76%

From the above figure, we can understand 76% of surveyed employees are does not think switching the job is not fair enough for the organization. And 24% told they are they are think switching the job is not harmful for the organization. Since I worked in the back office of HSBC, it was easy for me to reach those employees

Q. What do you think about mid-level management of HSBC? Ans: COMMENT Strong Good Fair Satisfactory Below Standard AMOUNT 23 17 8 2 0
SATIFACTION ABOUT MID-LABEL MAG
4% 16%

0% Strong 46% Good Fair Satisfactory Below Standard

34%

From the above figure, we can understand 46% of surveyed employees think HSBC BD mid-level management is strong & 34% surveyed employees think mid-level management system is good. Basically the employees of the HSBC satisfied with midlevel management of HSBC me to reach those employees Since I worked in the back office of HSBC, it was easy for

What do you think about top-level management of HSBC? (A) Strong (B) Good (C) Fair (D) Satisfactory (E) Below Standard COMMENT Strong Good Fair Satisfactory Below Standard AMOUNT 38 10 2 0 0

SATISFACTION ABOUT TOP MANAGEMENT

0% 4% 20% Strong Good Fair Satisfactory Below Standard 76% 0%

From the above figure, we can understand 76% of surveyed employees think HSBC BD top-level management is strong & 20% surveyed employees think top-level management

system is good. Basically the employees of the HSBC satisfied with top-level management of HSBC. Since I worked in the back office of HSBC, it was easy for me to reach those employees

FINDINGS

After analyzing all the information and survey result, I would like to present my findings: Designation: 50% of surveyed employees were Assistant officer. 38% of surveyed employees were senior officer & rest 12% are executive. Because messenger, Clark etc. This types Employees hair from other company. Duration of job: 50% of surveyed employees working from 1-4 years range. This range employees maximum join from internship programme & those had 1 or 2 years working experience in same field. Other 50% of surveyed employees working from 5 to 6 years above this

range. In this group some are haired from other multinational bank or same type organization
First Job:

56% of surveyed employees first job is HSBC. Rest 44% of surveyed employees 2 nd job or other is HSBC.
Edification

70% of surveyed employees edification is Post-graduate. Rest 30% of surveyed employees edification is Graduate. Training obtained: 100% of surveyed employees got induction than 100% of surveyed employees got IT (L) & 26% surveyed employees got IT (O).external training got 6% surveyed employees Satisfaction about Training & Development Program of HSBC 100% of surveyed employees satisfied with the training & development program of HSBC. Satisfaction about the existing pay benefit of HSBC
80% of surveyed employees are not satisfied with existing pay benefit of HSBC. And 20% told they are satisfied. Those are told they are satisfied basically they are the executive & senior officer.

Pay benefit is similar to the other competitors of the market 90% of surveyed employees are not satisfied with existing pay benefit of HSBC when it compare with other bank that means competitor Switching the job is fair enough for the career development We can understand 64% of surveyed employees are think switching the job is fair enough for the career development. And 36% told they are they are think switching the job is good for the career development.

Staff Switching Is Harmful For the Organization 76% of surveyed employees are does not think switching the job is not fair enough for the organization. And 24% told they are they are think switching the job is not harmful for the organization. Mid-level management of HSBC we can understand 46% of surveyed employees think HSBC BD mid-level management is strong & 34% surveyed employees think mid-level management system is good. Basically the employees of the HSBC satisfied with mid-level management of HSBC About top-level management of HSBC We can understand 76% of surveyed employees think HSBC BD top-level management is strong & 20% surveyed employees think top-level management system is good. Basically the employees of the HSBC satisfied with top-level management of HSBC.

RECOMMENDATION

Pay Benefits: In my research maximum employees are not satisfied the pay structure. Because in entry level pay structure of HSBC is not competitive than other foreign banks like CITI NA, SCB. So HSBC authorities have to modify the entry level pay structure. Switching job From my research maximum employees of HSBC Bangladesh think switching job is good for the career development. In this case my suggestion definitely those employees

are not satisfied about HSBC system. Like- promotion, lobbing. So HSBC Bangladesh has to be concern about that fact. Mid level management Big portions of employee are not satisfied about mid level management. Maximum time some senior officer does not coordinate well. For that reason assistant officer does not feel comfort and they feel like fish out of water. HR department have to arrange some training for that this situation will be eliminate soon. Some additional recommendation HSBC have to modify their canteen system. HSBC have to create place for prayer. HSBC have to modify their fresh room system for Lady Employees. HSBC have to modify their recruiting system. Because some strong group are dominant this system like- CADET COLLEGE ASSOCIATION. NSU.

CONCLUSION

In the conclusion, it can say that, HSBC Bangladesh has the potential segment of HR system in its banking sector, which is exactly same to the brand value which it achieves in the international arena. It is also giving the highest level of environment for the employees who are working in this bank. In the corporate arena HSBC bank is known for its brand image. So, comparing all the information & survey analysis the employee attitude of HSBC Bangladesh is showing one of the best values comparing to any

banking entity in Bangladesh.

BIBLIOGRAPHY

http://bangladeshbank.org/

http://www.thedailystar.net/

Annual Report of HSBC for the year 2004 and 2005

Monthly Economic Trends (July 2005), Statistics Department Bangladesh Bank

Marketing Research (fourth edition) by Naresh K. Malhotra

Interview of Mr. Asif Iqbal, SO, HSBC Bangladesh.

Internship report on Standard Chartered by khokon.