INTERNAL ASSIGNMENT

Name of the candidate: ADITI BANSAL

Enrollment no. : 00915901711

Course: BBA 4 SEM

Batch: 2011 - 2014

Subject: MARKETING MANAGEMENT

Subject code:

Topic of assignment: Develop the questionnaire & make it fill through online & manually. Compare the advantage & limitation of questionnaire filled electronic & manually.

Subject Teachers name: MS. NITIKA SHARMA

CONTENT
Article name and Source. Introduction of the concept in the article. Practical utility of the concept in the concerned industry. Conclusion.

Source
1- Internet 2- General public

INTRODUCTION
A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents. Although they are often designed for statistical analysis of the responses, this is not always the case. Questionnaires have advantages over some other types of surveys in that they are cheap, do not require as much effort from the questioner as verbal or telephone surveys, and often have standardized answers that make it simple to compile data. However, such standardized answers may frustrate users. Questionnaires are also sharply limited by the fact that respondents must be able to read the questions and respond to them. Thus, for some demographic groups conducting a survey by questionnaire may not be practical.

PRACTICAL UTILITY

QUESTIONNAIRE

NAME AGE OCCUPATION CONTACT NO.

1.

Which brand in clothing do you prefer the most ? a) LEVIS b) JOHN PLAYER c) TQS d) TNG e) OTHER

2. How much do you spend annually on the clothes of this brand? a) >10000 b) 10000 20000 c) <20000

3. Why you like this brand? a) REASONABLE PRICES b) QUALITY PRODUCT c) BEST COLLECTION DESIGNS

d) BEST OFFERS AVAILABLE

4. Is the brand store near by your house? a) YES b) NO

5. Would you like to shift to other brand if you get more schemes and offers in other brand? a) YES b) NO

6. Give the ratings to all the brands from the scale of 1-5 ? a) LEVIS b) JOHN PLAYER c) TQS d) TNG

7. From where you prefer to buy clothes of this brand? a) BRAND EXCLUSIVE STORE b) BIG BAZAAR c) MORE d) MULTIBRAND OUTLETS

ANY OTHER FEEDBACK / COMPLAINTS

This questionnaire is filled online and manually and the following advantages and limitations of online and manual questionnaire are noticed and mentioned below

ADVANTAGES AND DISADVANTAGES OF ONLINE QUESTIONNAIRE

Advantages

Low costs. Respondents input their own data, and it is automatically stored electronically. Analysis thus becomes easier and can be streamlined, and is available immediately.

Less time. Rapid deployment and return times are possible with online surveys that cannot be attained by traditional methods.

Convenience for respondents. They can answer questions on their schedule, at their pace, and can even start a survey at one time, stop, and complete it later.

No interviewer. Respondents may be more willing to share personal information because they're not disclosing it directly to another person. Interviewers can also influence responses in some cases.

Disadvantages

Limited sampling and respondent availability.

Possible cooperation problems. Although online surveys in many fields can attain response rates equal to or slightly higher than that of traditional modes, internet users today are constantly bombarded by messages and can easily delete your advances.

No interviewer. A lack of a trained interviewer to clarify and probe can possibly lead to less reliable data.

ADVANTAGES AND DISADVANTAGES OF PERSONAL MANNUAL QUESTIONNAIRE

Advantages Frequently used to gauge attitudinal behavior Very good response rates Longer interviews tolerated

Disadvantages Includes more cost as compared to online questionnaire Time consuming Non tolerable long questionnaire as people do not prefer to answer the questions for more than 2 3 minutes Questionnaire with in geographical limits.

CONCLUSION

Source of questionnaire must be chosen according to need of type of response. All the questionnaire are best ways of response according to its utilities. So when perfect answers are required and there is no restriction of time and money, personal survey questionnaire is the best way. For example- government surveys. And where there is restriction of time and money, online survey questionnaire is the best method of collecting survey response.