Question

PROJECT
Study ID Interviewer No. No. Of Queries 105104896 (101-108) (120-123) (128-129) Resp. No. Interview Length Reference No. (109-116) (124-127) (130-131)
NAME OF RESPONDENT: Mr./Mrs._________________________________________ SURNAME _______________________ ADDRESS IN FULL: BUILDING / Chawl NAME / NO.: ___________________________________FLAT / ROOM NO.: _______ FLOOR NO.:_______ STREET / ROAD NO./NAME: ___________________________ Locality Name ______________________________________ AREA NAME: ____________________ CITY: ________________ PIN CODE: LANDMARK: ___________________________________________________________________________________________ EMAIL ADDRESS INTERVIEWER NAME : _______________________________ TEAM LEADER NAME : ____________________________
Q1 (R1) (R2) (R4) IDENTIFICATION NUMBER. AREA NO. G.C.No. MAIN No. (132-136) (137-141) (142-146) (147-151)
CENTRE
(R3) LISTING NO.
(R5) (R6) Q2
Intr. Code. TL Code.
(152-159) (160-167)
Q.C. [MA] AC (168) 1 SIGN. ________ DATE. ________ (R2) EIC (169) 1 SIGN. ________ DATE. ________ (R3) FM (170) 1 SIGN. ________ DATE. ________ BC 3 SIGN. ________ DATE. ________ 3 SIGN. ________ DATE. ________ 3 SIGN. ________ DATE. ________ TBC 5 SIGN. ________ DATE. ________ 5 SIGN. ________ DATE. ________ 5 SIGN. ________ DATE. ________ 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 REF NO.
(R1)
TL
Q3a Q3b Q3c
Date of Interview [dd/mm/yy] Please record using the short date format (dd/mm/yy). For example, if the date is 21 December 2008, record as 211208 RECORD TIME INTERVIEW STARTED / ENDED Please record using 24-hour format. For example, if the time is 2:47pm, record as 1447 Time Started (24-hour format)
Time Ended (24-hour format) Q3a Date of Interview [dd/mm/yy] (171-176) (R1) INTERVIEW DETAILS Record Contact No: (R1) (R2) (R3) (R4) Telephone No. Resi Telephone No. PP (C/O) Telephone No. Office Mobile No. Self TYPE OF INTERVIEW [SA] Random Booster SIGNED __________________________________________ DATE ______________ Code (272) 1 2 (224-235) (236-247) (248-259) (260-271) Route Q3b Time Started (24-hour format) (177-180) Q3c Time Ended (24-hour format) (220-223)
Q4
Q5
Page 1 of 44
Coke Tracking Questionnaire

Analysis Srl No. Respondent No. RESPONDENTS NAME ADDRESS : : WARD NO : TELEPHONE NO. LOCATION / LANDMARK EMAIL ID GENDER Male : : : 1 Female 2 SAMPLING Main Qre Nepal 2 Kathmandu 7 Biratnagar 6 Mon 3 Tue 4 Random Urban 1 1 Booster Rural 3 Chittagong Thu 6 Fri 2 2 MOBILE NO: c(c1-4) HH Serial No. Interviewer No. (INT-ID) (255-258)
Formatted: Font: (Default) Arial Narrow, 10 pt, Font color: Auto, English (U.K.)
Formatted: Font: (Default) Arial Narrow, 10 pt, Bold
C252 C101 C242
COUNTRY CENTRES DS No : DAY OF WK WEEK NO.
1107J025 B-CUBED Sri Lanka 1 Colombo B Kandy Sat 1 Sun 2
SP No. Bangladesh Dhaka A 5
F
7
Wed
c249 C(7,8)
Year / Month (YY/MM) FIELD CONTROL INFORMATION EIC Code Accompanied call Yes 1 No Spot / back check Yes 1 No 2 2 By Sign By Sign Date of Interview c(243,248) (dd/mm/yy) Time of Interview (Start-End) (185-192) (24 hour format) Interviewer Code Coders intials Code Code
c ( 11-14 )
Interviewers name: _____________________________Sign. ______________Date __________ Time ____________ EIC name: ______________________________Sign. ______________Date __________ Time _____________
Good..! I am from . which is a leading market research agency. We conduct market surveys on various products and services. At present, we are conducting one such survey on bevrages. May I take 30 to 40 minutes of your time to ask a few questions? There are no right or wrong answers, we are only interested in your opinion. Your individual responses will be used only for research purpose and will not be disclosed to anyone without your permission
Avmmvjvgy AvjvBKzg Avgvi bvg ...................| Avwg ..........bvgK GKwU kxl vbxq Melbv msv _K GmwQ| mvcwZK Avgiv wewfb Kvgj cvbxq Gi Dci Avgiv GKwU Rwic KiwQ| G evcvi Avcbvi wKQy g~jevb mgq Ges gZvgZ AvgvK w`j Lywk ne| Avcbvi `qv Z_ m~Y Mvcb ivLv ne Ges aygv MelYvi KvR eenvi Kiv ne|
INTERVIEWIER NAME: _________________________ TEAM LEADER NAME: __________________________
QUOTA CHECKING AGE 12-19 Years 20-29 Years 30-39 Years 40-49 years GENDER SEC SEC A SEC B SEC C SEC D
1 2 3 4
1 2 3 4
Male Female
1 2
SHOWCARD R1 Do you or does any member of your immediate family work in any of the following businesses? (250) (Read list) `qv Ki ejeb, Avcwb ev Avcbvi cwievii Kvb m`m wbi
RECRUITMENT SPEAK TO ANY ADULT MEMBER OF THE HOUSEHOLD
Kvb cwZvb PvKzix Kib? (wj co bvb)
Advertising wevcb msv Marketing or Market Research evRvi MelYv msv Journalism mvsevw`KZv Any store or business outlet that sells CSD Kvb `vKvb ev eemv K` hLvb Kvgj cvbxq wew Kiv nq Manufacturing/Beverage company Kvgj cvbxq Drcv`bKvix/evRviRvZKiY Kvvbx None of these Dcii KvbwUB bq
1 2 3 4 5 6
CLOSE
CONTINUE
(If boxed item [None of these] not circled, terminate interview) / (hw` INT : ASK IF ONLY R1=6. ELSE TERMINATE INTERVIEW
Di Dcii KvbwUB bq bv nq Zvnj mvvZKvi e Kib)
R2. First, please tell me ... how many MALE/ FEMALE members between the ages of 12 to 49 years currently live in this household,? INCLUDE ONLY PERMANENT MEMBERS WHO ARE NOT PAID EMPLOYEES. [SA]
c_g `qv Ki ej~b, 12 _K 49 eQii KZjv m`m Avcbvi evmvq _vKb? (aygv wPivqx m`mK Afy Kib)
1 2 3 4 5 CONTINUE WITH R3 6 7 8 9+ 0/NONE (251) GOTO "R6 COL.252-261 BLANK
ASK ONLY Q2=1-9, IF Q2= 0/ NONE GO TO R6 and code 6 R.3 Please kindly mention education of chief wage earner of your household?
AbyMn Ki ejyb Avcbvì cwievii cavb DcvRbKvix KZ`yi jLvcov Kivi myhvM cqQb?
Educational qualification of chief wage earner: _________________
By Chief Wage Earner I mean the person who contributes the most to the household expenditure. (262) [SA] /
cavb DcvRbKvix ejZ whwb cwievii gvwmK LiPi ekxi fvM Ask enb Kib ZvK evSvb nQ cavb DcvRbKvixi wkvMZ hvMZv :
R.4
__________________
What is the occupation of chief wage earner of your household?
cavb DcvRbKvixi ckv wK?

If chief wage earner is retired, please kindly mention his or her last occupation? (264) Profession of chief wage earner: _________________ [SA] / hw` cavb DcvRbKvix Aemicv nb Ze kl h ckv _K Aemi wbqQb mB ckvwU wjLyb|
cavb DcvRbKvixi ckv
: __________________________________________________
Page 4 of 44
Bangladesh SEC Grid SEC Grid
Unskilled worker A` Kgx 1 Petty traderz` eemvqx 2 3 Skilled worker` Kgx Salesman/Clerk 4
Illiterate/ Only Sign/ Literate, no school AwkwZ / mvi KiZ cvi/ wjLZ coZ cvi wK zj hvqwb 1 E2 E1 E2 E1 E1 E1 D D C
School 6-10 School yrs upto 5 6 yrs kbx 5g _K kbx 10g ch kbx ch 2 E2 E1 E1 E1 D D D C C 3 E2 E1 E1 E1 D D D B B
Master Grad Grad s (gen) SSC/ HSC/ (gen) / (prof) / Title Dakhil Alim Fazel mvZ mvZ Gm GBP mvZ K Kvi Gm Gm K (cdk (Rbv wm/ wm / (Rbv bvj) / ij) `vwLj Avwjg ij) / Kvwgj /UvB dvwRj Uj 4 E1 E1 D D D D C B B 5 D D D D D D C B B 6 D D D D C C B B A 7 D D C C C B A A A 8 C C C C C B A A A
Masters (prof) / M.Phil/ Ph.D. mvZKvi (cdkbvj) /Gg wdj/ wcGBP wW 9 C C B C B A A A A
weqKgx / KvK Supervisor mycvifvBRvi c` PvKzixRxwe Shop owner`vKvbi gvwjK

Business : none
5 6 7 8 9
eemvqx/wkcwZ wK KgPvix LvUvb bv House owner evoxIqvjv Business : 1 91 _K 9 Rb KgPvix LvUvb Ggb eemvqx / wkcwZ
Officer/executive: Jr.
Rywbqi Awdmvi / KgKZv

Self employed professional
^DcvRbKvix B (Wvvi/Bwwbqvi/DwKj) Business : 10 + 10 Rb ev Zvi ekx KgPvix LvUvb C Ggb eemvqx ev wkcwZ
Officer/executive: mid/sr
E2
E1
E1
E1
wgwWqvg / wmwbqvi D Awdmvi/KgKZv Agri laborer Kwl w`bgRyi E Agri Worker Kwl Kgx F
Cult - < 1 h (< 2.5 acres)
C E2 E2 E2
C E2 E2 E2
C E2 E2 E2
B E2 E2 E2
B E2 E2 E2
A E2 E2 E2
A E2 E2 E1
A E2 E2 E1
A E2 E2 E1
Pvlvev` - <1 ni (<2.5 GKi)

Cult - 1-5 h (2.5-12.5 acres)
Pvlvev`-1-5 ni (2.5 - 12.5 H GKi)

Cult- 5+ to 10 h (12.5+ to 25 acres) Pvlvev` 5+ _K
E1
E1
E1
E1
E1
E1
10 ni (12.5+ _K 25 GKi)
Cult - 10+ h (25+ acres)
Pvlvev` -10 + ni (25+GKi)

gvK Kib|
SEC (266) A B C D
Please See SEC Grid above and mark appropriate SEC of the Respondents household / DcwiD SEC wMW _K Di`vZvi mwVK SECwU Code 1 2 3 4
R.5. R6.
DELETED FOR EACH HOUSEHOLD CONTACTED, RECORD RESULT OF CALL /
NUQ Zv iKW Kib|
GKwU cwievi mvvZKvi wbZ hq wK NUbv

4 5 6 7 8 9 A D E
Ineligible, industry employment / Melbv msv/cvbxq Drcv`bKvix /evRviRvZ KiY cwZvb PvKzix Terminated at SEC / No eligible by SEC / SEC Gi Rb ev` Terminated at Age / No member in the age group 12-49 years / 12 - 49 ermii m`m bv _vKvi Rb mvvrKvi
e|
No household member of the required gender / cqvRbxq cyil ev gwnjv bB Selected respondent refused / wbevwPZ Di`vZv/`vxi mvvrKvi w`Z BQzK bq Selected respondent interviewed / wbevwPZ Di`vZv/`vx mvvrKvi bqv nqQ Appointment taken and interviewed successfully/ Appointment wbq cieZxZ mvvrKviwU bqv nqQ Appointment taken but respondent not available even after three visits / Appointment wbq wZbevi hqI
TERMINATE (326)
CONTINUE TERMINATE
wbevwPZ Di`vZv/`vxK cvIqv hvqwb

Code Random or Booster Random 1 Booster
Discontinued survey at Q.1.a of main questionnaire or after / Kvb GK chvq hvIqvi ci mvvrKvi `qwb
( 327 )
SECTION 2 : RESPONDENT SCREENER

Ai. May I know your age from your last birthday please ___
`qv Ki ejeb Avcbvi mekl Rbw`b Avcbvi eqm KZ wQj? ___________________ (328-329)_ [SA] (Note : Need to get EXACT AGE) (wb`kt cKZ eqm Rb wbb)
Under 12 years old / 12 eQii Kg Between 12- 49 years old / 12- 49 eQi More than 50 years 50 eQii ekx Refused / ejZ ivwR bb Aii. SHOW AGE CARD 1 2 3 0 Terminate / mvvrKvi e Kib Go to QAii / 12-49 eQii Rb KvUv PK Kib Zvici A2 Z hvb Terminate / mvvrKvi e Kib Go to QAii / QAii Z hvb 330
eqmi KvW `Lvb KvW jLv Kvb eqmi Mc Avcbvi eqmUv co?
5 6 7 8 0
In which age group are you from these shown on the card? [SA] / 12 to 15 16 to 19 20 to 24 25 to 29 (331 ) 1 2 3 4 30 to 34 35 to 39 40 to 44 45 to 49 Refused / ejZ ivwR bv
A2.
Indicate Gender / cyil
bv gwnjv Zv iKW Kib [SA]
(SQA2) (332) Male / cyil Female / gwnjv 1 2
C.
Have you participated in any interviews other than a political survey during the past 3 months? [SA]\
MZ wZb gvm wK Avcwb ivRbwZK Rwic ewZZ wbqwQjb?

(333 ) Terminate Yes / mvvZKvi
Kvb evRvi MelYv Rixc Ask

1 2
e Kib - nuv No / bv
ASK IF ONLY C=2, ELSE (C=1) TERMINATE D. We'd like to ask you some questions about drinks and all kinds of beverages. Would you like to participate in our study? /
Avwg GLb wewfb aibi Kvgj cvbxq msv Avcbvi wKQy gZvgZ RvbZ PvBe| Avcwb wK Avgvì GB Rixc Ask wbZ AvMnx?
(334)Recruit Yes / mvvZKvi Pvwjq Terminate No / mvvZKvi e CONTINUE IF ONLY D=1. ELSE (D=2) TERMINATE
hvb - nuv 1 Kib - bv 2
SECTION 3 : CATEGORY BEVERAGE CONSUMPTION

Firstly we are going to talk about different types of Packaged Beverages. For now, don't think about specific brands, only about the types of beverages you can drink c_g Avgiv wewfb cKvi evZj ev cvKURvZ Kvgj cvbxq mK K_v eje|
GLbKvi Rb Kvb wbw` ev wbq wPv Kieb bv; aygv wewfb cKvi cvbxq m^ wPv Kib|
SHOW SHOWCARD A TO THE RESPONDENT AND LEAVE IT WITH HIM/HER UNTIL THE END OF THIS SECTION. Interviewer Probe and get the correct category / Di`vZvK kvKvWwU `Lvb Ges Zvi KvQ Zv ivLyb hZb ch bv GB mLkbwU kl
nq|
Q.1a. Have you consumed any _________________ (DRINK TYPE) in the last 12 months, even if only once? Which others have you ever tried in the last 12 months? ACCEPT MULTIPLE RESPONSES / `qv Ki ejyb Gwji ga Kvb Kvb Kvgj cvbxq
(new question text) Q.1b Is there any beverage on the card that you would never drink? ACCEPT MULTIPLE RESPONSES RECORD IN GRID BELOW / GB KvW Ggb Kvb cvbxq AvQ hv Avcwb KLbI cvb Kieb bv? (new question text) (GKvwaK
MZ 12 gvm GKevii Rb njI cvb KiQb
Comment [W1]: Order of Question changed
Di nZ cvi)
ASK Q.1c AND Q.1d FOR ALL THE DRINK TYPES THAT ARE CODED IN Q.1a Q1c. Thinking about the beverages that you have ever tried, could you tell me which ones you have consumed in the last 4 weeks? Which others? ACCEPT MULTIPLE RESPONSES RECORD IN GRID BELOW (new question text) Q.1c. ASK Q.1c FOR ALL THE DRINK TYPES THAT ARE CODED IN Q.1a Q.1a Z KvW nIqv cvbxqjv m^ Q.1c wRvmv
Formatted: Left, Don't adjust space betwee Latin and Asian text, Don't adjust space between Asian text and numbers
Kib|
And have you consumed any __________ (DRINK TYPE) in the past 4 weeks? MULTICODING POSSIBLE. / Avcwb
wK MZ Pvi mvni ga .............................. (cvbxq aib) cvb KiQb? (GKvwaK Di nZ cvi)

SHOW FREQUENCY CARD / wdKvqw KvWwU `Lvb wb`kt Q.1c Z h mg Type KvW nqQ mjv m^ Q.1d wRvmv Kib| Q.1d. In general, how many times a day, a week or a month do you drink ... [SA] / KvWwU `Lvb: mvavibZ KZevi
Avcwb ............................. cvb Kib? (cwZwU cvbxqi Rb KvW GKwU ne)

ACCEPT SINGLE RESPONSE ONLY RECORD IN GRID BELOW. / wbPi 3 times a day or more frequently 1 2 3 4-6 times a week 4 5 6
MxW wPwZ Kib

7 8 9
2-3 times a month
w`b wZb evi ev AwaK

2 times a day
mvn 4-6 evi

2-3 times a week
gvm 2-3 evi

Once a month
w`b 2 evi
Once a day
mvn 2-3 evi

Once a week
gvm GKevi
Less than once a month
w`b 1 evi
mvn GKevi
gvm GKeviiI Kg
Instruction: If a category has come in Q1b and Q1c as well, frequency to be recorded as DK/CS wb`kt hw` Kvb KvUvMwi Q1b Ges GKB mv_ Q1c Z mvKj
nq Ze frequency Z DK/CS
wPwZ KiZ ne
2-3 Times a month / gvm 23 evi
Once a Week / mvn 1 evi
4-6 Times a Week / mvn 4-6 evi
2-3 Times a Week / mvn 2-3 evi
2 Times a Day / w`b 2 evi
Once a Month/ gvm 1 evi
Less than once a month / gvm 1 evii Kg
Once a Day / w`b 1 evi
3 Times a Day or More / w`b 3 evi ev Zvi ekx
Don't Know / Rvwb bv
CATEGORY/ SUB-CATEGORY
Q.1a (351-392) Past 12 months / weMZ 12 gvm
Q.1b
(393-434) Never consume / KLbv Lve bv 001
Q.1c (435-476) Past 4 weeks / MZ 4 mvn
Q.1d Frequency
Formatted: Font: (Default) Arial Narrow, Font color: Auto Formatted: Font: (Default) Arial Narrow, Font color: Auto Formatted: Font: (Default) Arial Narrow, Font color: Auto Formatted: Centered, Position: Horizontal: Left, Relative to: Margin, Vertical: 0.04", Relative to: Paragraph, Wrap Around Formatted: Font: (Default) Arial Narrow, Font color: Auto
1 2
mvavib / ijvi KvevbUW Kvgj cvbxq- SuvS hy Kvgj cvbxq Regular

Sparkling Beverages i.e. soft drinks that are aerated
001
001
Diet/ KvebUW Kvgj cvbxq-
SuvS hy Kg Kvjvixi cvbxq

Diet/ Light Sparkling Beverages i.e. soft drinks that are aerated & low in calories
002
002
002
cvKR Kiv dji Rym Ges gay hvZ dji wfZii Ask cPzi cwigvb AvQ (100%) Ready to
drink packaged 100% fruit juice (high fruit content)
003
003
003
Comment [W2]: Comment [W3]: Cat marked in blue are Reworded
4 5
dji ^v`hy cvbxq - hvZ dji wfZii Ask Kg cwigvb AvQ (dfviW) Fruit
Flavored Drinks that have low fruit content
004
004
004
vqvm/kieZ/wmivc/cvbxq evbvbvi cvDWvi hv cvwbi mv_ wgkvZ ne Ges evmvq Zix KiZ ne Squashes/ Sherbets/ Syrups,
Cordials, Soft Drink Concentrates, Fruit Powders
005
005
005
Formatted: Font: (Default) Arial Narrow, Font color: Auto
6 10
cvKURvZ cvwb / wgbvij IqvUvi Packaged Water/Bottled water cvKRRvZ iwW Uz wWsK dfviW/Avb-dfviW `ya
Packaged ready to drink unflavored/ Flavored Milk
006 010 011 012 013

Page 10 of 44
006 010 011 012 013
006 010 011 012 013
1 1 1 1 1
2 2 2 2 2
3 3 3 3 3
4 4 4 4 4
5 5 5 5 5
6 6 6 6 6
7 7 7 7 7
8 8 8 8 8
9 9 9 9 9
0 0 0 0 0
11 12 13
vUm wWsKm GbvwR wWsKm

Packaged lassi / buttermilk
Formatted: Font: (Default) Arial Narrow, Font color: Auto
Sports drinks
Energy Drinks
cvKRRvZ jvwQ/ evUviwg
None of these
999
999
999
SHOW SHOWCARD B Q.2. GLb Avcwb
Section B: CATEGORY IMAGE
cwZwU aibi cvbxq mK mvweK fve wPv Ki ej~b, H aibi cvbxq mK hv wKQy bQb, coQb, `LQb A_ev hv wKQy wbR _K Dcjw KiQb Zvi AvjvK ejyb, Kvb aibi cvbxq wjK Avcwb .................. ej gb Kib? Now I'd like you to think about each beverage
category as a whole. Thinking about everything you've heard, read or seen about the category, and what you know about it your self
ACCEPT MULTIPLE RESPONSES
Which of these beverages do you think .
[gejv GKUvi ci GKUv co bvb| [wUK vU] _K gejv ivUU Kib|] cwZwU gei Rb Ab Kvb cvbxq wRvmv Kib Ges hLb Di`vZv Ab KvbwU bq ejeb cieZx ge AMmi nvb|
mvavib / ijvi KvevbUW Kvgj cvbxq- SuvS hy Kvgj cvbxq (A_vr, hme Kvgj cvbxq _K dbv mn eyy` ei nq) Regular Sparkling Beverages i.e. soft cvKR Kiv dji Rym Ges gay - hvZ dji wfZii Ask cPzi cwigvb AvQ (100%) 100% fruit juice (high Diet/ KvebUW Kvgj cvbxq- SuvS hy Kg Kvjvixi cvbxq (A_vr, hme Kvgj cvbxq _K dbv mn eyy` ei nq) Diet/ Light Sparkling beverages i.e. vqvm/kieZ/wmivc/cvbxq evbvbvi cvDWvi hv cvwbi mv_ wgkvZ ne Ges evmvq Zix KiZ ne Squashes/ Sherbets/ Syrups, Cordials, cvKRRvZ jvwQ/ evUviwg Packaged lassi / buttermilk
READ OUT STATEMENTS ONE BY ONE. ROTATE ORDER OF STATEMENTS STARTING FROM [] FOR EACH STATEMENT ASK ANY OTHER DRINKS? ANY OTHERS? AND PROCEED TO THE NEXT STATEMENT ONLY WHEN THE RESPONDENT SAYS NO OTHERS Start With X'd Statement
dji ^v`hy cvbxq - hvZ dji wfZii Ask Kg cwigvb AvQ (dfviW) Fruit Flavored Drinks
cvKRRvZ iwW Uz wWsK dfviW/AvbdfviW `ya
cvKRRvZ cvwb / wgbvij IqvUvi Packaged
Packaged ready to drink unflavored/ Flavored Milk
vUm wWsKm Sports drinks
GbvwR wWsKm Energy Drinks
soft drinks that are aerated & low in calories
drinks that are aerated
Water/Bottled water
Randomize statements and check start*
[ A] [B ] [ C] [ D] [E ] [ F] [G] [ H] [I ]
Is for someone like you / Avcbvi gZv KviI Rb Is great tasting / `vib ^v` Is worth what they cost / `vg Dmyj nIqvi w`K _K fvj Is very refreshing / Lye mZR Ki Goes well with food / Lvevi ev bvvi mv_ fvjv Pj Is an UNHEALTHY drink / ^vi Rb wZKi cvbxq Is comforting and relaxing / ^w`vqK Ges AvgvK
(8001-8060) (8061-8120) (8121-8180) (8181-8240) (8241-8300) (8301-8360) (8361-8420) (8421-8480) (8481-8540)
001 001 001 001 001 001 001 001 001
002 002 002 002 002 002 002 002 002
003 003 003 003 003 003 003 003 003
004 004 004 004 004 004 004 004 004
005 005 005 005 005 005 005 005 005
006 006 006 006 006 006 006 006 006
010 010 010 010 010 010 010 010 010
011 011 011 011 011 011 011 011 011
012 012 012 012 012 012 012 012 012
013 013 013 013 013 013 013 013 013
999 999 999 999 999 999 999 999 999
Avivg `q
Re-hydrates your body / kixiK cvbe Ki Gives you energy / AvcbvK kw hvMvq
None of these
fruit content)
[J ] [K ] [L ] [ M]
Is always doing new things / memgq wbZbZzb wKQy
(8541-8600) (8601-8660)
Pv Ki
Is a drink you would NOT recommend to others / Ggb
001 001
002 002
003 003
004 004 004 004
005 005 005 005
006 006 006 006
010 010
011 011 011 011
012 012 012 012
013 013 013 013
999 999 999 999
GKUv cvbxq hUv Avwg KvDK cvb Kivi Rb civgk `B bv Is appropriate in social situations / mvgvwRK cwiek fvj For when I am having fun with friends / ezì mv_ gRv Kivi mgq cvb Kiv hvq
(8661-8720) (8721-8780)
001 001
002 002
003 003
010 010
Section C : FAVORITE BRAND

Q.3. Still thinking about Packaged Beverages, but now thinking about specific brands and not just the overall beverage type, taking everything into consideration which would you say is your favorite beverage brand? And is it regular or diet ? (SA) /
AbyMn Ki evZj ev cvKURvZ Kvgj cvbxq mK cybivq wPv Kib, Ze GLb wbw` ev mK wPv Kieb, mvweKfve cvbxq mK bq? `qv Ki mew`K weePbv Kij KvbwUK Avcwb Avcbvi mePvBZ cQì ev ejeb? (wbPi e DiwU iKW Kib) Di GKwU ne |
RECORD RESPONSE IN BOX BELOW. SINGLE RESPONSE ONLY. IF RESPONDENT DOES NOT HAVE ANY FAVOURITE BRAND, RECORD AS NONE. / hw` Di`vZvi Kvb cQì ev bv _vK Zvnj 'NONE' wjLyb|
WRITE IN BRAND NAME AS RESPONDENT DESCRIBES IT / Di`vZvi DjL Kiv evi bvg e wjLyb
IF RESPONDENT SPONTANEOUSLY MENTIONS A DIET BRAND, RECORD FULL BRAND NAME (INCL. DIET), AND CODE DIET IN THE 2ND GRID. ELSE CODE REGULAR IN THE SECOND GRID.
Brand (986-988)
Regular / ijvi 1
Diet/ WvqU (989)
ASK Q.4a AND Q.4b ONLY IF 001 OR 002 CODED IN Q.1a. ELSE SKIP TO Q.5. Q.4a. Now I'd like you to think only about brands of Sparkling Beverages i.e. soft drinks that are aerated. Taking everything into consideration which would you say is your favorite brand? Is it regular or diet ? GLb Avwg AvcbvK aygv KvebUW
Kvgj cvbxq (A_vr, hme Kvgj cvbxq _K dbv mn eyy` ei nq ) Gi evwji mK K_v ejev| mewKQy weePbv Ki ej~b, KvbwU Avcbvi mePvBZ cQì ev? RECORD VERBATIM RESPONSE IN BOX BELOW. SINGLE RESPONSE ONLY. (h_vh_ DiwU wbPi e iKW Kib) Di GKwU ne|
IF RESPONDENT SPONTANEOUSLY MENTIONS A DIET BRAND, RECORD FULL BRAND NAME (INCL. DIET), AND CODE DIET IN THE 2ND GRID. ELSE CODE REGULAR IN THE SECOND GRID. hw` Di`vZv-ZvrwbKfve GKwU WvqU ev DjL Ki _vKb,
cyiv ev bvg iKW Kib (WvqU mn), Ges 2q MxW G WvqU KvW Kib| Ab_v ijvi KvW Kib 2q MxW G|
Q.4b. Still thinking only about Sparkling beverages i.e. soft drinks that are aerated taking everything into consideration which would you say is your second favorite brand? Is it regular or diet ? / aygv KvebUW Kvgj cvbxqi (A_vr, hme Kvgj cvbxq
_K dbv mn eyy` ei nq) mew`K weePbv Ki ejyb, Avcbvi 2q cQì ev KvbwU? (Di`vZvi h_vh_ DiwU bxPi e wjLyb| Di GKwU ne)
POST CODE FROM Q.1a INTO THE GRID BELOW. ASK Q.5 FOR ALL THE DRINK TYPES THAT ARE CODED IN Q.1a. POST CODE 3 IF EITHER 004 OR 005 CODED IN Q.1a / Q.1a _K KvWwU wbPi MxW wjLyb| Q.1a Z KvW Kiv cwZwU cvbxq
mK Q.5 ckwU wRvmv Kib| hw` Q.1a Z 004 A_ev 005 KvW nq _vK Zvnj KvW 3 wjLyb| (Di GKwU ne)
Q.4a First Favourite / mePq cQì ev Category: mvavib / ijvi KvevbUW Kvgj cvbxqSuvS hy Kvgj cvbxq Brand __________________(1016-1018)__________ Q.4b Second Favourite / 2q cQì ev (only if CSD) Brand ___________________(1020-1022)_________
(1019)
Regular Diet/Light Don't Know 1 2 3 Regular Diet/Light Don't Know
(1023 )
1 2 3
Page 14 of 44
wb`k:
Q.1a Z
mvKj Kiv cwZwU aibi Rb wRm Kib
Now I'd like you to think only about brands of ____________ (DRINK TYPE). Taking everything into consideration, which would you say is your favorite brand? RECORD RESPONSE IN BOX BELOW. SINGLE RESPONSE ONLY. If there is any such category that the respondent has consumed in last 12 months but will not consume in future, response of the favourite brand should come DK/CS
SIMILARLY ASK FOR ALL OTHER CATEGORIES CODED YES ABOVE.
GLb aygv ......................... (cvbxq RvZ) Gi evjv mK wPv Kib| mewKQy weePbv Ki KvbUvK Avcbvi wcq ev ejeb? (Di wbPi ev iKW Kib| Di GKwU ne) GKB fve hme KvUvMwijvK nuv KvW Kiv nqQ mjvi ckwU Kib| hw` Kvb KvUvMwi weMZ 12 gvm cvb Ki _vK Ze fwelZ cvbKiebv, m Favourite ev Rvwbbv ne
Q.5 a Favourite (Code-003) Q.5 b Favourite (Code-002) Category: Diet/ KvebUW Q.6 Favourite (Code-004)
cvKR Kiv dji Rym Ges gay - hvZ dji wfZii Ask cPzi cwigvb AvQ 100% fruit juice (100%)
(1024-1026)
Kvgj cvbxq- SuvS hy Kg Kvjvixi cvbxq, A_vr, hme Kvgj cvbxq _K dbv mn eyy` ei nq Diet Sparkling
beverages i.e. soft drinks that are aerated (1042-1044 )
^v`hy cvbxq - hvZ dji wfZii Ask Kg cwigvb AvQ (dfviW) Fruit Flavored Drinks
(1027-1029 )
Comment [W4]: RE-worded
Category: dji
Brand__________________ ( 1045-1047 )
Brand__________________ ( 1063,1065 )
Brand__________________ (1048-1050 )
Q.7 Favourite (Code-005) Category:
Q.7a Favourite (Code-006) Category: cvKRRvZ cvwb / wgbvij IqvUvi Packaged water/ Bottled water (1033-1035)
Q.7b Favourite (Code-010) Category: cvKRRvZ iwW Uz wWsK dfviW/-dfviW `ya

Packaged ready to drink unflavored/ Flavored Milk (1036-
vqvm/kieZ/wmivc/cvbxq evbvbvi cvDWvi hv cvwbi mv_ wgkvZ ne Ges evmvq Zix KiZ ne Squashes
/ Sherbets/ Syrups, Cordials ( 1030-1032 )
1038)
Brand__________________ ( 1051-1053 ) Q.7c Favourite (Code-011) Category: vUm wWsKm sports drinks (6001-6003)
Brand__________________ (1054-1056) Q.7d Favourite (Code-012) Category: GbvwR wWsKm Energy drinks (6007-6009)
Brand__________________ (1057-1059) Q.7e Favourite (Code-013) Category: cvKRRvZ jvwQ/ evUviwg Packaged Lassi/ Buttermilk (6019-6021) Brand__________________ (6022-6024)
Comment [W5]: Added Comment [W6]: Added
Brand__________________ (6004-6006)
Brand__________________ (6010-6012 )
Formatted: Font: 10 pt, Font color: Auto Formatted: Font: 10 pt, Font color: Auto
Now I'd like you to answer a few more questions, this time, about brands of Packaged Beverages. Once again these could be from any beverage category. Gevi Avwg AvcbvK AviI wKQy ck Kiev, GB evi evZj ev cvKURvZ Kvgj cvbxq mK| Gjv AveviI h Kvb cvbxq KvUvMwi mK nZ cvi| Q. 8a I would like to ask you about advertising for Packaged Beverages that you may have seen or heard in the last 4 weeks either on TV, radio, magazines, newspapers, internet, hoardings, etc. Which brand or brands of Packaged Beverages have you seen or heard any advertising for in the last 4 weeks? PROBE: Any others? [SA]
DO NOT PROMPT. RECORD IN THE THE GRID BELOW Q.8c. RECORD FIRST MENTION UNDER TOM AD AND ALL OTHER MENTIONS UNDER SPONT AD
Section D: AD AND BRAND AWARENESS MAIN BRANDS
c_g Avwg AvcbvK evZj ev cvKURvZ Kvgj cvbxqi wevcb mK wRvmv KiZ PvB| hwj Avcwb nqZv MZ Pvi mvn wUwf, iwWI, gvMvwRb, msev`c, BUvibU, wejevW BZvw`Z `L A_ev b _vKeb| `qv Ki ejyb, MZ Pvi mvn Avcwb Kvb Kvb evi evZj ev cvKURvZ Kvgj cvbxqi wevcb `LQb ev bQb? cve: Avi wKQy? mvnvh Kieb bv| Q.8c. i bxPi MxW iKW Kib| TOM AD c_gwU iKW Kib Ges evwKjv SPONT AD G Dj-L Kib) Q 8b. And aside from the brands that you have already mentioned, which other brands of Packaged Beverages are you aware of, even if you just know them by name? PROBE: Any others? [MA] DO NOT PROMPT. RECORD IN GRID BELOW Q.8c UNDER SPONT BRAND. SHOWCARD C `Lvb / G ch h me evi bvg Dj-L KiQb Gi evBi Avi Kvb Kvb
evZj ev cvKURvZ Kvgj cvbxqi bvg Avcbvi gb Avm? Avi KvbwU? hwÌ ev aygv Avcwb mjvi bvg b _vKb| cve Kib: Avi wKQy? Zvovov Kieb bv| Q.8c i bxPi MxW SPONT BRAND Gi bxP iKW Kib|.
Q.8c. Aside from the brands of Packaged Beverages you've already mentioned, have you ever seen or heard of any of the brands shown/ listed here? Which others have you seen or heard of ? [MA]
Avcbvi Dj-L Kiv evZj ev cvKURvZ Kvgj cvbxqi evjv Qvov GLvb `Lvbv Ab evjv Avcwb KLbI bQb ev `LQb? (GKvwaK KvW nZ cvi) READ OUT EACH NAME AND ASK. RECORD IN GRID BELOW UNDER AIDED BRAND. MULTICODING POSSIBLE./ cwZwU bvg co bvb Ges wRvmv Kib| AIDED BRAND Gi bxPi MxW iKW Kib| GKvwaK KvW nZ cvi|
ACCEPT MULTIPLE RESPONSE AND RECORD IN GRID BELOW AND IN MEMORY CARD B
Brand List 7-Up Coca-Cola Coke Light/ Diet Coke Fanta Orange Fizz Up Fresh Mum Pepsi Cola Pran (Fruit Flavored Drink) RC Cola RC Lemon Q Shezan Sprite Uro Lemon Acme Q.8a Unaided Advertising First Mention Other Mentions (1081-1083) (8781-9383) 001 001 005 006 608 401 402 403 018 404 405 406 407 022 409 411 420 421 014 422 015 424 425 005 006 608 401 402 403 018 404 405 406 407 022 409 411 420 421 014 422 015 424 425 Q.8b Unaided Awareness (9384-9986) 001 005 006 608 401 402 403 018 404 405 406 407 022 409 411 420 421 014 422 015 424 425 Q.8c Aided Awareness (9987-10589) 001 005 006 608 401 402 403 018 404 405 406 407 022 409 411 420 421 014 422 015 424 425
Jibon Lemu Mirinda Orange Mojo Mountain Dew Pran cola Pran Mineral Water
Red Bull Slice Starship Uro Cola Uro Orange Virgin Cola Virgin-Cloudy Lemon Frutika Speed CLemon Limca Tropicana Frooto Royal Tiger Sting Speed Others (please state) Others (please state) Others (please state) None
020 050 428 431 432 433 435 469 451 465 473 023 466 929 930 451
020 050 428 431 432 433 435 469 451 465 473 023 466 929 930 451
020 050 428 431 432 433 435 469 451 465 473 023 466 929 930 451
020 050 428 431 432 433 435 469 451 465 473 023 466 929 930 451
Comment [W7]: Added Formatted: Font: 9 pt, Font color: Auto Formatted: Font: 9 pt, Font color: Auto Formatted: Font: 9 pt, Font color: Auto Formatted: Font: 9 pt, Font color: Auto Formatted: Font: 9 pt, Font color: Auto Formatted: Font: 9 pt, Font color: Auto Formatted: Font: 9 pt, Font color: Auto Formatted: Font: 9 pt, Font color: Auto
999
999
999
Section E: BRAND IMAGERY MAIN BRANDS SHOW SHOWCARD D Q.9. Now I'd like you to think about all of these brands. Thinking about everything you've heard, read or seen about the brand, and what you know about it yourself Which of these brands do you think.? Which others do you think? / AbyMn Ki cwZwU cvbxq mK wPv Kib, H aibi
cvbxq mK hv wKQy bQb, coQb, `LQb ev wbR hv wKQy Rvbb Zvi AvjvK ejyb Kvb aibi cvbxqjvK .................. ej gb Kib? GQvov Avi Kvb cvbxqK?
ASK ONLY FOR BRANDS CODED IN 8a/b/c READ OUT EACH STATEMENT STARTING FROM TICK. ROTATE STATEMENTS. FOR EACH STATEMENT, PROBE UNTIL RESPONDENT SAYS NO OTHER BRANDS / wUK
vU _K cwZwU ge co kvbvb| gejv ivUU Kib| cwZwU gei evcvi Rvbvi Pv Kib hZb ch Di`vZv ejQb Ab Kvb ev bq
ACCEPT MULTIPLE RESPONSES Coke Light / Diet coke Pran (Fruit Flavored Drink) None of these
99 9 Formatted: Font: (Default) Arial Narrow, 9 pt,
Font color: Auto
Fanta Orange
RC Lemon Q
Royal Tiger
Uro Lemon
Virgin Cola
Pepsi Cola
Coca-Cola
RC Cola
[A ] [B ] [C ]
GB evwUK Avwg cQ` Kwi Is a brand you love Avgvi gZ jvKì Rb Is for
someone like you
(10590-10679 )
001 001
005 005 005
006 006 006
608 608 608
421 4210 18 4210 18 4210 18 4210 18 4210 18 4210 18 4210 18
422 422022 422022
403 403421 403421
018 018422 018422
404 / 423 404 / 423 404 / 423
405 4054 04/ 423 4054 04/ 423 4054 04/ 423 4054 04/ 423 4054 04/ 423 4054 04/ 423 4054 04/ 423
406 406405 406405
022 022406 022406
409 409 409
433 433 433
473 473 473
929 929 929
930 930 930
451 451 451
Red Bull
020 020 020 020 020 020 020 020
Speed
Limca
Sprite
Lemu
Sting
Mum
7-Up
Mojo
Start With X'd State -ment
(10680-10769)
99 Formatted: Font: (Default) Arial Narrow, 9 pt, 9 Font color: Auto 99 9 99 9 99 9 99 9 99 9 99 9
wbRi m^ fvj fveZ mvnvh Ki Makes you feel good

about yourself (10770-10859)
001
[D ]
hviv Rxeb QvU LvUv welq Avb` LyuR cvq, Zvì Rb Is for people who enjoy
the simple pleasures in life (10860-10949)
001
005
006
608
422022
403421
018422
404 / 423
406405
022406
409
433
473
929
930
451
[ E]
h Kvb g~n~ZK Avb`gq Ki Zvj Makes the moment more

fun (10950-11039)
001
005
006
608
422022
403421
018422
404 / 423
406405
022406
409
433
473
929
930
451
[F ]
Abvb cvbxqi Zzjbvq wfb wKQy w`Z mg Offer something

different to other brands of beverages
001
(11040-11129)
005
006
608
422022
403421
018422
404 / 423
406405
022406
409
433
473
929
930
451
[G ]
hviv RxebK memgq BwZevPK fve `L, Zvì Rb Is for people who choose to
approach life in a positive way (11130-11219)
001
005
006
608
422022
403421
018422
404 / 423
406405
022406
409
433
473
929
930
451
[H ]
cvbxqi evRvi bZvbxq

Is a brand leader (11220-11309)
001
005
006
608
422022
403421
018422
404 / 423
406405
022406
409
433
473
929
930
451
Page 18 of 44
Formatted
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
[I ]
hviv Rxeb mK ewZgx wPv Ki, Zvì Rb Is for people who like to think
differently about life (11310-11399)
Formatted
001
005
006
608
4210 18 4210 18 4210 18 4210 18 421
422022
403421
018422
404 / 423
4054 04/ 423 4054 04/ 423 4054 04/ 423 4054 04/ 423 405
406405
022406
409
433
473
929
930
451
020
99 Formatted 9 Formatted
Formatted
[ J] [ K] [ L]
cvYe gvbylì Rb Is for

lively people (11400-11489)
001 001
(11490-11579)
005 005 005
006 006 006
608 608 608
422022 422022 422022
403421 403421 403421
018422 018422 018422
404 / 423 404 / 423 404 / 423
406405 406405 406405
022406 022406 022406
409 409 409
433 433 433
473 473 473
929 929 929
930 930 930
451 451 451
020 020 020
99 Formatted 9
Formatted
Rbwcq ev Is a popular brand `vg Dmyj nIqvi w`K _K fvj

Is worth what it costs (15000-15089)
99 Formatted 9
Formatted
001
99 Formatted 9
Formatted
[M]
GwU Ggb GKwU ev hvK Avwg wekvm Kwi

Is a brand that I trust
001
(15100-15189)
005
006
608
422
403
018
404 / 423
406
022
409
433
473
929
930
451
020
99 Formatted 9 Formatted 99 9 Formatted

Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted Formatted
[N}
GwU ^vi Rb wZKi GKwU ev Is an unhealthy

brand
001
(15200-15289)
005
006
608
421
422
403
018
404 / 423
405
406
022
409
433
473
929
930
451
020
SECTION G: BRAND CONSUMPTION MAIN BRANDS

Let's continue talking about different brands of Packaged Beverages./ ./ GLb Avgiv wewfb cKvi evZj ev cvKURvZ Kvgj cvbxqi ev mK K_v eje| SHOW SHOWCARD C TO THE RESPONDENT AND LEAVE IT WITH HIM/HER UNTIL THE END OF THIS SECTION Q.12a. Have you consumed _________ (BRAND) within the last 12 months? Please tell me even if you have consumed this brand only once in the last 12 months. / qv Ki ejyb Gwji ga Kvb Kvb GvjKvnj wenxb cvbxq Avcwb KLbv bv KLbv cvb KiQb, GgbwK MZ 12 gvm GKevii Rb njI cvb KiQb? ASK FOR FIRST BRAND FROM THE TICK. IF YES, ASK Q.12b, 12.d and Q.12e only for brands coded in Q12a FOR THIS BRAND, AND THEN ASK Q.12a FOR THE NEXT BRAND.DELETED ASK Q.12b, Q.12d and Q.12e FOR ALL BRANDS CODED IN Q.12a. / Ask Q12c after asking all Q12a/b/ d/e wUK vU _K c_g ev mK wRvmv Kib| Di hw` nuv nq Zvnj Q.12b, Q12d, Q.12e ck Kib GB evi Rb Ges Zvici cieZx ev Gi Rb Q.12a wRvmv Kib| Q.12a. Q.12b.
Z h evjv KvW Kiv nqQ mjvi m^ Q.12b, Q12d, Q.12e m^ wRvmv Kib|
And have you consumed _____________ (BRAND) more than once in the past 12 months? Ges Avcwb wK MZ evi gvm _____________ (ev) GKi AwaK evi cvb KiQb? ACCEPT MULTIPLE RESPONSES AND RECORD IN GRID BELOW (GKvwaK Di nZ cvi) Is there any brand on the card that you would never drink? / BELOW /(GKvwaK Di nZ cvi)
Q12c Q.12d.
Ggb Kvb cvbxq AvQ hv Avcwb KLbI cvb Kieb bv? ACCEPT MULTIPLE RESPONSES AND RECORD IN GRID
And have you consumed _______ (BRAND) in the last 4 weeks? Ges Avcwb wK MZ Pvi mvn _______ (ev) cvb KiQb? ACCEPT MULTIPLE RESPONSES AND RECORD IN GRID BELOW / (GKvwaK Di nZ cvi)
wb`kt
Q.12d Z h evjv KvW Kiv nqQ mjvi m^ Q.12e wRvmv Kib| Q.12e On average, how frequently do you drink --_______________.... / Mo KZevi Avcwb cvb Kib_______________ (ev). ACCEPT SINGLE RESPONSE ONLY RECORD IN GRID BELOW (GKwU Di ne) 1 4 7 w`b 3 evi ev Zvi ewk mvn 4-6 evi gvm 2-3 evi 3 times daily or more 4-6 times a week 2-3 times in a month w`b 2 evi twice in a day w`b 1 evi once on a day
2 3
mvn 2-3 evi 2-3 times a week mvn 1 evi once a week
5 6
gvm 1 evi Once in a month gvm 1 evii Kg Less than once a month
8 9
Instruction: If a category has come in Q12c and Q12D as well, frequency to be recorded as DK/CS wb`kt hw` Kvb KvUvMwi Q12c Ges GKB mv_ Q12d Z mvKj
nq Ze frequency Q12e Z DK/CS wPwZ KiZ ne
Page 20 of 44
Q.12a
MZ 12 gvm GKevi
Q.12b
MZ 12 gvm GKevii ewk
Q.12c
Q.12d
MZ 4 mvn w`b 3 evii ewk More than 3 times in a day w`b 2 evi Twice in a day w`b 1 evi Once in a day mvn 4-6 evi 4 to 6 times in
Q.12e Frequency
mvn 2-3 evi 2 to 3 times a week mvn 1 evi Once a week gvm 2-3 evi 2 to 3 times a month gvm GKevi Once a month gvm Geevii
Checks start
Brand List
One in last 12 Months(1185011939 ( )
More than once in last 12 months(1194012029) ( ) 001 005 006 608 421 422 403 018 404 405 406 022 409 433 473 020 023 929 930 451 999
KLbv Lve bv
Will never consume(1203012119) ( ) 001 005 006 608 421 422 403 018 404 405 406 022 409 433 473 020 023 929 930 451 999
In last 4 weeks(1212012209) ( ) 001 005 006 608 421 422 403 018 404 405 406 022 409 433 473 020 023 929 930 451 999
Kg
Less than once a month
Rvwb bv Don't Know
01 02 03 04 05 06 07 08 09 10 11 12 13
14 15 16 17 18 19 20
7-Up Coca-Cola Coke Light/ Diet Coke Fanta Orange Lemu Mojo Mum Pepsi Cola Pran (Fruit Flavored Drink) RC Cola RC Lemon Q Sprite Uro Lemon Virgin Cola Limca Redbull Tropicana Royal Tiger Sting Speed None of these
001 005 006 608 421 422 403 018 404 405 406 022 409 433 473 020 023 929 930 451 999
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6
7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7
8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8
9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Comment [W8]: A
21
Section H: CONSUMPTION INTENT MAIN BRANDS

SHOW CARD M8: O.13 Now I would Like to know which brands of Packaged Beverages you would like to drink. I am reading out some names of the brands of Packaged Beverages/soft drinks. With each of the brand names that you would like to drink, please mention what is the likeability that you might drink it within a next few weeks? Read out all the brand names. Start from Tick and rotate the order of brands..
GLb Avwg RvbZ PvBev Kvb Kvb evZj ev cvKURvZ Kvgj cvbxq cvb Kivi Rb Avcwb weePbv Kieb: Avwg GLb wKQy evZj ev cvKURvZ Kvgj cvbxqi bvg ejev| cwZwU ev bvg ejvi mv_ mv_ `qv Ki ejyb h Avcbvi AvMvgx wKQy mvn cvbxqjv cvb Kivi mvebv KZUzKz? mejv evi bvg co kvbvb| wUK vU _K i Kib Ges AWvi ivUU KiZ _vKzb| (Check brand with Q8a-Q8c)
.
AwareQ8a-
AeMZ
c
Start With X'd Brand Brand List 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 7-Up Coca-Cola Coke Light/ Diet
Fanta Orange
(I will definately Drink)
Avwg AekB cvb Kiev
Avwg gb nq cvb Kiev

(Probably Drink)
cvb KiZI cvwi bvI KiZ cvwi (May

or May not Drink)
Avwg eva nq cvb Kiev bv (Probably

not Drink)
Avwg AekB cvb Kiev bv

(Definately not Drink)
001 005 006 608 421 422 403 018 404 405 406 022 409 433 473 020 023 929 930 451
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2 2 2 33 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4
4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5
5 5 5 5 5 5 5 5 5 5 5 5 5
Lemu Mojo Mum Pepsi Cola Pran (Fruit Flavored Drink) RC Cola RC Lemon Q Sprite Uro Lemon Virgin Cola Limca Redbull Tropicana Royal Tiger Sting Speed
Formatted: Font: (Default) Arial Narrow, 10 pt Formatted: Font: (Default) Arial Narrow
Formatted: Font: (Default) Arial Narrow, 10 Formatted: Font: (Default) Arial Narrow
Page 22 of 44
Section I: BRAND IMAGERY CSD DEEP DIVE

mevBK wRm Kib GLb Avwg wekl Ki SuvSvjv Kvgj cvbxq mK KqKwU ck Kiev| (wb`k: Ggb mvvZKvi c`vbKvixK wRm Kiv _K weiZ
_vKzb hviv Q.1b Z 001 Ges 002 mvKj KiQ|)
(Instruction: MARK FOR THE BRANDS AS CODED IN Q8a/b/c AND ONLY ASK IF THE RESPONDENT SAYS THAT HE/ SHE HAS CONSUMED REGULAR/ DIET SPARKLING BEVERAGES IN P12M AND DID NOT SAY WOULD NEVER CONSUME I.E. CODED 001/002 IN Q1a AND NOT CODED IN Q1b) Q15. M10 KvW `Lvb: GLb Avcwb cwZwU evi cvbxq mK mvweK fve wPv Kib, GB mKj evi cvbxq mK hv wKQy bQb, coQb, `LQb
Formatted: Indent: Left: 0", First line: 0", Pattern: Clear (Gray-25%)
A_ev hv wKQy wbR _K Dcjw KiQb Zvi AvjvK ejyb, Kvb evi cvbxq wjK Avcwb .................. ej gb Kib? Avi KvbjvK Avcwb gb Kib? wUK vU _K Avi Kib| gejv ivUU Kib| (Check brand with Q8a-Q8c) SHOW CARD M10: Now I'd like you to think about all of these brands. Thinking about everything you've heard, read or seen about the brand, and what you know about it yourself which of these brands do you think ________ (READ STATEMENT)? Which others do you think ___________ (STATEMENT)? START FROM TICK. ROTATE STATEMENTS. Fanta Orange RC Lemon Q RC Cola Sprite 7-Up Mojo
None of these
Uro Lemon
Virgin Cola
Pepsi Cola
Coca-Cola
Start With X'd Statement
A B C D E F G H I J K L M N [p]
Lye mZR Ki Is a
very refreshing drink
001 001 001 001 001 001 001 001 001 001 001 001 001 001 001
Page 23 of 44
005 005 005 005 005 005 005 005 005 005 005 005 005 005 005
608 608 608 608 608 608 608 608 608 608 608 608 608 608 608
018 018 018 018 018 018 018 018 018 018 018 018 018 018 018
405 405 405 405 405 405 405 405 405 405 405 405 405 405 405
406 406 406 406 406 406 406 406 406 406 406 406 406 406 406
022 022 022 022 022 022 022 022 022 022 022 022 022 022 022
409 409 409 409 409 409 409 409 409 409 409 409 409 409 409
433 433 433 433 433 433 433 433 433 433 433 433 433 433 433
422 422 422 422 422 422 422 422 422 422 422 422 422 422 422
999 999 999 999 999 999 999 999 999 999 999 999 999 999 999
Zv gUvq Is a thirst quenching drink `vib ^v` Is great tasting Lvevi ev bvvi mv_ fvj Pj Goes
well with food
hLb ezì mv_ gRv Kwi Is good for

when you are having fun with friends
Lye DPz gvbi Has a premium quality cvbxqwU Dxcbv hvMvq Is an

uplifting drink and relaxing
Zw`vqK I Avivg`vqK Is comforting memgq bZzb wKQy Pv Ki Is

always doing new things
Avcbvi gZ KviI Rb Is for someone like you `kx ^vì mv_ gvbvbmB Suitable
for local taste
mZZvi mv_ wbRK Zzj ai

Talks to me in an honest way
GwU ek PgrKvi It is Cool evwU Qjì Rb It is a brand for

males
`vg Dmyj nIqvi w`K _K fvj It is
Worth what it costs
Section J: BRAND IMAGERY FFD DEEP DIVE mevBK wRm Kib

ASK ONLY FOR THE BRANDS AS CODED IN Q8a/b/c Q29. M11 KvW `Lvb: GLb Avcwb wewfb evi dzU Rym Ges dzU dfviW cvbxq mK mvweK fve wPv Kib, GB mKj evi cvbxq mK hv wKQy bQb, coQb, `LQb A_ev hv wKQy wbR _K Dcjw KiQb Zvi AvjvK ejyb, Kvb evi cvbxq wjK Avcwb .................. ej gb Kib? Avi KvbjvK Avcwb gb Kib? wUK vU _K Avi Kib| gejv ivUU Kib| Avcwb GKwU, `yBwU A_ev GKvwaK evK GKwU eei mv_ mswk- KiZ cvib; Avevi Kvb eei Rb Kvb evK mswk- bvI KiZ cvib| (Check brand with Q8a-Q8c) Now I am going to ask you some things about different brands of fruit juices and fruit flavored drinks. Thinking about everything you've heard, read or seen about the brand, and what you know about it yourself, which of these brands do you think ________ (READ STATEMENT)? As earlier, please keep in mind that with any statement, you can associate one brand, two brands, or as many brands that you feel is appropriate. You can even choose not to associate a single brand. There are no rights or wrong answers. We are interested in knowing your frank opinion. Which others do you think ____________ (STATEMENT)? ASK FOR ALL SATEMENTS, STARTING FROM TICK. ROTATE ORDER OF STATEMENTS. (wb`k: Ggb mvvZKvi c`vbKvixK wRm Kiv _K weiZ _vKzb hviv Q.1b Z 003, 004 Ges 005 mvKj KiQ|) (MARK FOR THE BRANDS AS CODED IN Q8a/b/c AND ONLY ASK IF THE RESPONDENT SAYS THAT HE/ SHE HAS CONSUMED Ready to drink packaged 100%
fruit juice (high fruit content, Fruit Flavored Drinks that have low fruit content or Squashes/ Sherbets/ Syrups, Cordials, Soft Drink Concentrates IN P12M AND DID NOT SAY WOULD NEVER CONSUME I.E. CODED 003/004/005 IN Q1a AND NOT CODED IN Q1b)
Comment [W9]: Thank you for your confirmation, will be added
Formatted: Indent: Left: 0", First line: 0"
Comment [W10]: Comment [W11]: Cat marked in blue are Reworded
None of these 999 999 999 999 999 999 999 999 999 999 999 999 999
Tick start
Pran (fruit Flavored Drink)
Starship
Shezan
Frutika
Frooto
Slice
COL
(6101-6150)3951-3977 (6151-6200)8580-8606 (6201-6250)8607-8633 (6251-6300)8055-8081 (6301-6350)4086-4112 (6351-6400)4113-4139 (6401-6450)8661-8687 (6451-6500)8688-8714 (6501-6550)8742-8768 (6551-6600)4275-4301 (6601-6650)4302-4328 (6651-6700)8136-8162 (6701-6750)8163-8189
A B C D E F G H I J K L M
Is a thirst quenching drink / Zv gUvq Is always doing new things / me mgq bZzb wKQy Pv Ki Has the real experience of fruits / m~Y ZvRv dji ^v` Is a natural drink / GKwU cvKwZK cvbxq Is a healthy alternative to carbonated soft drinks / GKwU SvuSvjv cvbxqi ^vKi weK Is loved by kids / evPviv Lye cQ` Ki Relieves tiredness after physical activity / kvixwiK cwikgi ci Kvw `~i Ki I would like to be seen drinking this product / Avwg PvB Abiv AvgvK GB cvbxqwU cvb KiZ `L Makes you feel good / GUv Avgvvi fvj jvM Is a premium brand / GKwU DP gvbi ev Good for health / ^vi Rb fvj Is Great Tasting / PgrKvi ^v` Is a very refreshing brand / Lye mZRKviK GKwU ev
466 466 466 466 466 466 466 466 466 466 466 466 466
469 469 469 469 469 469 469 469 469 469 469 469 469
404 404 404 404 404 404 404 404 404 404 404 404 404
407 407 407 407 407 407 407 407 407 407 407 407 407
428 428 428 428 428 428 428 428 428 428 428 428 428
050 050 050 050 050 050 050 050 050 050 050 050 050
N O P Q
Is a brand leader / c_g mvwii GKwU ev Is a brand for young people / ZiYì Rb ev Is for someone like you / Avcbvi gZv gvbyli Rb Dchy Is worth what it costs / wKbj UvKv Dmyj nq
466 466 466 466
469 469 469 469
404 404 404 404
407 407 407 407
428 428 428 428
050 050 050 050
999 999 999 999
(6751-6800)8769-8795 (6801-6850)8796-8822 (6851-6900)8082-8108 (6901-6950)8882-8908
SECTION K: VALUE SEGMENTATION Q.25a. evZj ev cvKURvZ Kvgj cvbxq wKbvi , Kvb gewU mePq ewk chvR Avcbvi ? (GKwU KvW ne) Thinking of buying Packaged Beverages, which one of these 1 2 3 4 GO TO Q.25b. SKIP Q.25b.
Comment [W12]:
statements applies most to you? SINGLE CODINGREAD OUT: For most types of beverages...
I would consider just one brand I would choose from several brands, regardless of the price I would consider several brands and choose the one that gives me the best deal Don't know
Formatted: Font: (Default) Arial Narrow, 8 pt, Font color: Auto
Q.25b. Is that because it's always at the best price or because you have a particular preference for the brand itself? SINGLE CODING. Best price READ OUT: 1 Preference for the brand 2 Don't know 3
For most types of beverages... / co kvbvb: ewki fvM cvbxqi ...

Avwg ay GKwU ev weePbv Kie / I would consider just one brand Avwg KqKwU ev _K cQ` Kie, g~j weeP bq / I would choose from several brands,
regardless of the price
1 (4971) 2 3 4
Ask Q.25b.
Avwg KwZcq ev weePbv Kie Ges mwU eQ be hwU Avgvi mePq fvj jvM / I would consider several brands and choose the one that gives me the best deal Rvwb bv / Don't know Q.25b
evwU eQ bIqvi g~j Kvib wK g~j bv Avcbvi Avjv`v Kvb fvj jvMv AvQ evwU wbq? (GKwU KvW ne)
1 2 3
Is that because it's always at the best price or because you have a particular preference for the brand itself? SINGLE RESPONSE ONLY
mePq fvj g~j / Best price evwUi cwZ fvj jvMv / Preference for the
brand
Rvwb bv / Don't know (NEW SECTION BELOW)
Section L: CORPORATE REPUTATION

QL1 Q30 I am now going to read out names of a few companies. Please tell me whether you are aware of these companies.
Comment [W13]: Added
READ OUT NAMES OF THE COMPANIES. CIRCLE ALL COMPANIES AWARE OF. MULTICODING POSSIBLE. Avwg GLb wKQy Kvvbxi K_v ejev| `qv Ki ejyb GB Kvvbxjvi evcvi Avcwb Rvbb wKbv? Kvvbxi bvgjv co kvbvb| GKvwaK KvW MnbhvM? COMPANY NAME Coca Cola Beverages / Coca Cola Company PepsiCo / Pepsi Cola Company Unilever Grameenphone Rahim Afroz BRAC None of these AWARE 01 02 03 04 05 06 09
(7501-7520)13231-13250
QL231
SHOW CARD L2: Now lets talk about some of these companies in more detail. First I will ask you about _________ (COMPANY NAME). I will read out five attributes. You will have to tell me how you feel _________ (COMPANY NAME) compares with other big companies, on that particular attribute. You will have to answer using this card. When it comes to ________ (ATTRIBUTE), would you say that as a company ______ (COMPANY) is well above average, slightly above average, average, slightly below average, or well below average?
Gevi GB Kvvbxjv m^ Aviv wevwiZ AvjvPbv KiZ PvwQ| c_g ....................... (Kvvbxi bvg) Gi evcvi wRm KiwQ| Avwg 5wU ewki K_v eje| Avcwb ........................ (Kvvbxi bvg) K Abvb eo Kvvbxjvi mv_ Zzjbv Ki ejyb Zviv Kgb KiQ| Avcwb wbv KvWwU _K Di w`b|
INSTRUCTIONS FOR THE INTERVIEWER: ALWAYS ASK FOR COCA-COLA FIRST FOLLOWED BY PEPSI / me mgq c_g KvKvKvjv Kvvbx Ges Zvi ci ci B ccwm Gi bvg Dj-L Kib| ASK ONLY ONE MORE COMPANY FROM THE OTHER 6 THIS SHOULD BE THE FIRST AWARE COMPANY BELOW OR AFTER THE TICK / evwK 6wU Kvvbxi ga Kej 1wU IF RESPONDENT NOT AWARE OF ANY OF THE OTHERS, THEN GO TO Q22iiia. / hw` KvbwUi evcvi Rvbv bv _vKj Ze Q.22iia wRm Kib| ASK ALL STATEMENTS FOR EACH COMPANY AWARE OF AND THEN MOVE TO THE NEXT COMPANY Di`vZvi cwZwU Rvbv Kvvbxi Rb mejv ge co kvbvbv kl nj cieZx Kvvbxi Rb GKB fve wRvmv Kib| ROTATE STATEMENTS ACROSS RESPONDENTS gejv ivUU Kib|
wRm Kib hwU mec_g Rvbv Kvvbx?
CODES Well above average mvavibi _K ek fvj Slightly above average mvavibi _K wKQyUv fvj
5 4
Average mvavib / gvUvgywU Slightly below average mvavibi _K wKQyUv Lvivc Well below average mvavibi _K ek Lvivc Not sure/refused (NOT ON CARD) Di w`Z ivwR bq / ejZ
3 2 1 0
cvi bv
TICK START
Coca-Cola ( 01 )
TICK THIRD COMPANY ASKED FOR
Pepsi ( 02 )
Unilever ( 03 )
GrameenPhone ( 04 )
Rahim Afroz ( 05 )
BRAC ( 06 )
Is a company I trust / Ggb GKwU Kvvbx hvK Avwg wekvm Kwi (7551-7556) Cares about the planet and our environment / Ggb GKwU Kvvbx hviv cw_ex I Avgvì cwiek wbq wPwZ (7561-7566) Cares about the well-being of consumers / Ggb GKwU Kvvbx hviv Zvì fvj gì evcvi Lqvj ivL (7571-7576) Is a responsible member of the community / GB Kvvbx Avgvì mgvRi GKRb `vwqZevb m`m (7581-7586) Has high quality products / GB Kvvbxi DP gvbi cb AvQ (7591-7596)
1 0
1 0
1 0
1 0
1 0
SECTION M: AD RECOGNITION AND BRANDING

GLb Avwg AvcbvK evZj ev cvKURvZ Kvgj cvbxqi wUwf wevcbi wKQy Qwe `Lve hjv nqZ Avcwb mcwZ `LQb? wj Qwejv ivUU Ki `Lvb| c_g mejv GW Gi Rb Q.22a wRvmv Kib| mejv GW Gi Q.22a wRvmv Kivi ci c_g h wevcbwU `Lv nqQ mwUZ diZ hvb Ges Q.22b Ges Q.22c. wRvmv Kib| GKBfve mejv wevcb hjv Q.22.a. Z KvW Kiv nqQ mjvi Q.22.b Ges Q.22.c wRvmv Kib| Q.22a. GLvb GKwU mvcwZK wevcbi wKQy Qwe iqQ| Avcwb wK GB wevcbwU mcwZ `LQb? wbPi MxW iKW Kib| hw` Q.22a i Di nuv nq Zvnj Q.22b Ges Q.22c wRvmv Kib| Ab_vq cii wevcbwU `Lvb Ges Q.22a Avevi wRvmv Kib| Q.22b. Avcwb wK ejZ cvib GwU Kvb ev Gi? Q.22c. SHOW CARD M18: wevcbwU Avcbvi Kgb jMQ? `qv Ki GwUi mnvqZvq Di w`b? (Di GKwU ne) Now I show you photos from some TV advertisement for some Packaged Beverages that you may have seen recently.
ROTATE AD-STILLS. TICK START. ASK Q.22a FOR ALL ADS FIRST. ONLY AFTER ASKING Q.22a FOR ALL THE ADS, GO BACK TO THE FIRST AD SEEN, AND ASK Q.22b AND Q.22c. SIMILARLY ASK Q.22.b AND Q.22.c FOR ALL THE ADS CODED 1 IN Q.22.a.
Formatted: Left: 0.5", Right: 0.5", Top: 0.5", Bottom: 0.5", Width: 8.27", Height: 11.69", Footer distance from edge: 0.35"
Q.22a. Here is a set of pictures from a recent advertising. Have you seen this advertising recently? RECORD IN GRID BELOW. ASK Q.22b AND Q.22c IF ANSWERED YES TO Q.22a ELSE, SHOW NEXT AD AND ASK Q.22a AGAIN. Q.22b. Can you tell me which brand it is for? Q.22c. SHOW CARD M18: How much have you liked or disliked this ad? Please answer with the help of this SINGLE CODING
AD M AD G AD C AD D AD H Q22a Check start Yes/ nuv No/ bv Don't know AD N 4914 1 2 3
AD N
4960,4962
AD A
AD B
AD E
AD K
AD F
4901 1 2 3
AD A
4902 1 2 3
AD B
4903 1 2 3
AD C
4927,4 929
4904 1 2 3
AD D
4905 1 2 3
AD E
4933,4 935
4906 1 2 3
AD F
4907 1 2 3
AD G
4908 1 2 3
AD H
4909 1 2 3
AD I
4910 1 2 3
AD J
4911 1 2 3
AD K
4912 1 2 3
AD L
AD L
AD J
AD I
4913 1 2 3
AD M
Rvwb bv
Q22b Write in brand name if answered YES in Q22a
4921-4923 4924,4926
4930,4932
4936,4938 4939,4941 4942,4944 4945,4947 4948,4950 4951,4953 4954,4956 4957,4959
7 Up Coca-Cola Diet Coke Fanta Orange Lemu Mojo Mum Pepsi Cola Regular Pran (Fruit flavoured Drink) RC Cola RC Leman Q Sprite Uro Lemon Vergin Cola Others/
001 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433
001 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433
001 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433
001 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433
001 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433
001 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433
001 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433
001 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433
001 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433
001 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433
001 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433
001 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433
001 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433
001 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433
_________ ____
DK/CS 999
AD A 5121
999
AD B 5122
999
AD C 5123
999
AD D 5124
999
AD E 5125
999
AD F 5126
999
AD G 5127
999
AD H 5128
999
AD I 5129
999
AD J 5130
999
AD K 5131
999
AD L 5132
999
AD M 5133
999
AD N 5134
Q22c Likeability of the ad.
Page 29 of 44
Liked a lot/
Lye fvj jMQ

Liked slightly /
Formatted: Font: (Default) Arial Narrow, Fo color: Auto
wKQyUv fvj jMQ

Neither liked nor disliked /
Formatted: Font: (Default) Arial Narrow, Fo color: Auto
fvjI bq LvivcI bq
Disliked slightly
/ Lye GKUv fvj jvMwb Disliked a lot / GKeviB fvj jvMwb
4 5
4 5
4 5
4 5
4 5
4 5
4 5
4 5
4 5
4 5
4 5
4 5
4 5
4 5
NEW SECTION added
Section N: SPAN SEGMENTATION

SHOWCARD M21 Q.32. Now we would like to ask you some questions related to your lifestyle. I will now read out a few statements. As I read out each statement, please give a score from 1 to 5 to show how much you agree with it, where 1 means you disagree strongly and 5 means you agree strongly. ROTATE THE ORDER OF STATEMENTS STARTING FROM TICK. / Avwg GLb Avcbvi Rxebhvv msv wKQy ck Kiev| Avwg wKQy ge co kvbvev| `qv Ki mjvK 1-5 Gi ga gvb w`b hLvb 1 A_ Avcwb cyivcywi AmZ Avi 5 gvb m~Y mZ|
Neither agree nor disagree Dont Know/Cant Say/
Comment [W14]: Added
cyivcywi wgZ
cyivcywi GKgZ
Disagree Somewhat
GKgZI bq Avevi wgZI bq
wKQyUv wgZ
wKQyUv GKgZ
Disagree Strongly
Agree Somewhat
Agree Strongly
TICK
A B C D E
G H I J K L
M N O P
I like to keep up with the latest fashions / Avwg nvj dvkvbi mv_ Lvc LvBq Pwj It is important for me to keep looking young / Avgvi Rb wbRK ZiYi gZ `Lvbv iZc~Y I have a keen sense of adventure / Avgvi cwivi ivgv eva AvQ I like taking risks / Avwg SuzwK wbZ cQ` Kwi I tend to spend money without thinking / Avgvi wPv bv KiB UvKv LiP Kivi SuvK AvQ I think it is important to have a lasting relationship with ones partner / Avgvi KvQ GKRb mxi mv_ `xN gqv`x mK ai ivLv iZc~Y I like spending most of my time home with my family / Avwg evmvq cwievi Gi mv_ ewkifvM mgq _vKZ cQ` Kwi Money is the best measure of success / A_-B mdjZvi g~j gvcKvwV I consider myself interested in the arts / Avwg wbRK wk Kjvi cwZ AvMnx gb Kwi I am interested in other cultures and countries / Avwg Abvb `k I mswZi cwZ AvMnx I often do things on the spur of the moment / Avwg cvqkB GKevi kl gyZ KvR mv`b Kwi I find that I am easily swayed by other people's views / cvqB `Lv hvq h Avwg Abi gZvgZ viv mnRB cfvweZ nB I'm willing to sacrifice my time with my family in order to get ahead / Avwg Rxeb GwMq hvevi Rb Avgvi cwievii mv_ mgq KvUvbv ev Zvì mvwba ZvM KiZ cZ I worry about violence and crime / Avwg mwnsmZv Ges Aciva wbq wPwZ I am good with money / UvKv cqmvi evcvi Avwg ek cvKv / ` I would be prepared to pay more for environmentally friendly products / cwiek eve cbi Rb Avwg cqvRb AwaK gyj w`Z ivwR AvwQ
1 1 1 1 1
2 2 2 2 2
3 3 3 3 3
4 4 4 4 4
5 5 5 5 5
6 6 6 6 6
1 1 1 1 1 1
2 2 2 2 2 2
3 3 3 3 3 3
4 4 4 4 4 4
5 5 5 5 5 5
6 6 6 6 6 6
1 1 1 1
2 2 2 2
3 3 3 3
4 4 4 4
5 5 5 5
6 6 6 6
Coca-Cola
Pepsi
Unilever
GrameenPhone
Rahim Afroz
BRAC
CK THIRD COMPANY KED FOR
a company I trust
5 5 5
4 4 4
3 3 3
2 2 2
1 1 1
0 0 0
5 5 5
4 4 4
3 3 3
2 2 2
1 1 1
0 0 0
5 5 5
4 4 4
3 3 3
2 2 2
1 1 1
0 0 0
5 5 5
4 4 4
3 3 3
2 2 2
1 1 1
0 0 0
5 5 5
4 4 4
3 3 3
2 2 2
1 1 1
0 0 0
5 5 5
4 4 4
3 3 3
2 2 2
1 1 1
0 0 0
ares about the planet d our environment
ares about the welling of consumers
a responsible ember of the mmunity
as high quality oducts
Page 33 of 44
SECTION M: AD RECOGNITION AND BRANDING

Now I show you photos from some TV advertisement for some non-alcoholic beverages that you may have seen recently.
ROTATE AD-STILLS. TICK START. ASK Q.22a FOR ALL ADS FIRST. ONLY AFTER ASKING Q.22a FOR ALL THE ADS, GO BACK TO THE FIRST AD SEEN, AND ASK Q.22b AND Q.22c. SIMILARLY ASK Q.22.b AND Q.22.c FOR ALL THE ADS CODED 1 IN Q.22.a.
Q.22a.
Here is a set of pictures from a recent advertising. Have you seen this advertising recently? RECORD IN GRID BELOW.
ASK Q.22b AND Q.22c IF ANSWERED YES TO Q.22a ELSE, SHOW NEXT AD AND ASK Q.22a AGAIN. Q.22b. Can you tell me which brand it is for? Q.22c. SHOW CARD M18: How much have you liked or disliked this ad? Please answer with the help of this. SINGLE CODING
SHOW LIFESTAGE SHOWCARD. ci. `qv Ki ejyb KvbwU Avcbvi chvR| Please tell me which of this applies to you. INDICATE ANSWER IN GRID BELOW (57) Alone separated from Alone lives with the Married, with Married, without Divorced/ family family kids kids Separated with kid(s) GKv- cwievi _K GKv - cwievii weevwnZ weevwnZ ZvjvKcv/ Avjv`v _vwK mv_ _vwK evPvmn evPv Qvov evPvmn Avjv`v
1 2 5 6 7
DEMOGRAPHICS/CLASSIFICATION/BACKGROUND
Divorced/ Dont know/ Separated without Refused kid(s) ZvjvKcv/ Rvwb bv/ evPvQvov ejZ ivwR Avjv`v bq
8 0 Comment [015]: Comment [016]:
hw` Qci G 5 / 7 KvW nq, Zvnj cii wRvmv Kiyb Ab_v Qciii. Z hvb| IF CODED 5 / 7 IN Qci, CONTINUE. ELSE, GO TO Qciii cii. Avwg wK RvbZ cvwi 18 eQii bxP Avcbvi KZwj evPv AvQ? May I ask how many children you have under 18 years old? ciii. Avcwb mn Avcbvi cwievi KqRb AvQ? How many people live in your household including yourself? evPv msLv (<18) No. of Kids (<18) Q.ciii cwievii m`m msLv HH Size
Q.cii Income KvWwU (5064) (Check with Ci) (5071-5072)
`Lvb: KvW jLv Kvb K_vUv Avcbvi cwievii MZ gvmi gvU Avq mePvBZ fvjfve eYbv Ki? hw` Di`vZv Di w`Z A^xKvi Kib A_ev Rvwb bv ejb Zvnj ejyb Avcbvi Di aygv MelYv KvR eenvi ne| Avcwb ay ejeb, Avcbvi cwievii Avq Kvb Mc co; Abygvbi Dci wfw Ki I ejZ cvib| Avq KvUvMwi co bvb|hw` Di`vZv 18 ermii Kg eqmx nq Zvnj Zvi evev-gvqi KvQ A_ev cwievii cv eq m`mi wbKU _K cwievii Avq Rb wbb| SHOW INCOME CARD (Income card will indicate a range of actual income falling under each group) d What letter on this card best describes your family's total income for last month? IF "DON'T KNOW" OR "REFUSED," SAY: Your answer will be used for statistical purposes only. You need only tell me which group fits your income best. Your best estimate will do. READ INCOME CATEGORIES. IF RESPONDENT IS UNDER 18, ASK HIM/HER TO ASK PARENTS OR OTHER ADULT MEMBER OF FAMILY FOR INCOME GROUP. (5101) Less than / upto Tk. 1000 Tk. 1001 - 1500 Tk. 1501 - 2500 Tk. 2501 - 4000 Tk. 4001 - 6000 Tk. 6001 - 8000 Tk. 8001 - 10000 1000 UvKv ev Zvi Kg 1001 - 1500 UvKv 1501 - 2500 UvKv 2501 - 4000 UvKv 4001 - 6000 UvKv 6001 - 8000 UvKv 8001 - 10000 UvKv 1 2 3 4 5 6 7 Rs. 10001 12000 Tk.12001 - 15000 Tk. 15001 20000 Tk. 20001 30000 Tk. 30001 - 40000 Tk. 40001 + DK/CS/Refused (Volunteered) 10001- 12000 UvKv 12001 - 15000 UvKv 15001 - 20000 UvKv 20001 - 30000 UvKv 30001 - 40000 UvKv 40001 UvKvi D Rvwb bv / ejZ ivwR bq 8 9 A B C D Z
5101
Page 34 of 44
e. mekl ej~b, Avcbvi IRb KZ Ges DPZv KZ? Abygvb ejjI ne| Finally, may I please ask your weight and your height? It need not be exact. Your best estimate will do RECORD. Rvwbbv/ ejZ cvwi DPZv / hight dzU/ Ft Bw/In bv/ 99 Di w`Z AmwZ Rvwb bv / ejZ cvwi bv/ Di w`Z AmwZ
R3
IRb / weight
KG-s
f.
g.
hw` Di`vZv CWE nq Zvnj Q.f Ges Q.g m^ wRvmv Kwieb bv - ck bs Kib|
_K KvW cv
Please tell me your educational level ? `qv Ki ejeb wK Avcwb KZUyKy jLvcovi myhvM cqQb? 5111
Formatted: Bullets and Numbering
1 Kvbv cvwZvwbK wkv bB/wbii Illiterate ............................................................................................................................. cg kYx ch Up to 2 grade 5 ............................................................................................................................................... cg _K beg kYx Grade 6 3 - 9 ...................................................................................................................................................... GmGmwm/GBPGmwm O/L 4 and A/L ............................................................................................................................................... 5 MvRyqU/cv MvRyqU (ckvwfwK) Graduate / Professional
`qv Ki ejeb Avcbvi ckv wK? (5112-5113)
A` Kgx ` Kgx z` eemvqx `vKvb`vi eemvqx/wkcwZ KvbKgPvix bB eemvqx/wkcwZ19RbKgPvixAvQ eemvqx/wkcwZ 10 Rbi ekx KgPvix AvQ ^DcvRbKvix ckvRxwe
NEW SECTION added
Unskilled worker Skilled worker Petty trader Shop owner Business : no employee Business : 1 9 employees Business : 10+ employees Self employed professional
01 02 03 04 05 06 07
Clerk/ Salesman Kivbx / mjmgvb Supervisor mycvifvBRvi Jr. Officer/ Rywbqi Awdmvi/ Executive GwwKDwUf Mid/Sr. wgWj/wmwbqi Awdmvi/GwwK Officer/Executive DwUf Not working Kvb KvR Ki Student bv - Qv/Qvx Not working Kvb KvR Ki Housewife bv-Mwnbx Not working Kvb KvR Ki Unemployed/Ret bvired eKvi/Aemicv
09 10 11 12 13 14 15
08
CONSUMER SENTIMENT
(Aii G eqmi KvW (3 8) nj wRm Kib)

ASK THIS SECTION ONLY IF THE AGE OF THE RESPONDENT IS 20 or Above (Include those who are of age 20)
eQi
wRvmv
Q.33a. We are interested in how people are getting along financially these days. Would you say that you and your family are better off or worse off financially or just about the same than they were a year ago? SINGLE CODE / Avgiv RvbZ PvwQ eZgvb Avgiv A_bwZK fve Kgb AvwQ| Avcbvi Ges Avcbvi cwievii evcvi ejZ Mj, MZ eQii Zzjbvq Avcbvi A_bwZK Aev wK fvj, bv Lvivc, bv wK AvMi gZB AvQ| (GKwU Di ne) Better off / fvj Worse off / Lvivc Same / GKB iKg Dont know/ cant say / Rvwb bv ejZ cvwi bv 1 2 3 4 5118
Q. 33d
Now turning to business conditions in the country as a whole, do you think that during the next year we will have good times financially or bad times? SINGLE CODE / me wgwjq `ki eZgvb A_bwZK Aev I eemv evwbRi K_v weePbv Ki ejyb, AvMvgx eQi wK cwiwwZi Dbqb ne ej gb Kib? 1 2 4 5120
( ) ( )
Formatted: Centered
Good times / fvj ne Bad times / Lvivc ne Dont know/ cant say / Rvwb bv ejZ cvwi bv
Tha nk you .
(2100 2)
(21003 )
(490 3)
(490 4)
(4905)
(4906)
(4907)
(4908)
(4909)
(4910)
(4911)
(4912 )
vki dk
k U; ok n
En d the Qre wit h:
;g dg dj 'u i= dk s [k Re djs a
Thi s inte rvie w has bee n con duc ted in acc ord anc e to MB brie fing inst ruct ion s.
;g ba Vj O; w ,ec
h cz hf Qa x ds fu ns Z'k ks a ds vu qlk j gq vk gS
Inte rvie wer initi als: ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___
ba Vj O; wo j ds gL rk{ kj %
Tha nk
you .
vki dk k U; ok n
En d the Qre wit h:
;g dg dj 'u i= dk s [k Re djs a
Thi s inte rvie w has bee n con duc ted in acc ord anc e to MB brie fing inst ruct ion s.
;g ba
Vj O; w ,ec h cz hf Qa x ds fu ns Z'k ks a ds vu qlk j gq vk gS
Inte rvie wer initi als: ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___
ba Vj O; wo j ds gL
rk{ kj %
Check start Yes No Don't know
Formatted: Centered
1 2 3
1 2 3
1 2 3
1 2 3
1 2 3
1 2 3
1 2 3
1 2 3
1 2 3
1 2 3
1 2 3
1 2 3
1 ( ) 2 3 (
1 ) 2 3
Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered
AD A 7 Up 1 (2100 42100 6) 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433 AD A Liked a lot Liked slightly Neither liked nor disliked Disliked slightly Disliked a lot 1(2101 0) 2 3 4 5
AD B 1 (21007 21009) 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433 AD B 1(210 11) 2 3 4 5
AD C 1 (492 7492 9) 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433 AD C 1(51 23) 2 3 4 5
Coca-Cola Diet Coke Fanta Orange Lemu Mojo Mum Pepsi Cola Regular Pran (Fruit flavoured Drink) RC Cola RC Leman Q Sprite Uro Lemon Vergin Cola
Q22b Write in brand name if answered YES in Q22a AD AD E AD F AD G AD H AD I D 1 1 1 1 1 1 (4933(4936(4939(4945(493 4935) 4938) 4941) (49424 4947) 0944) 493 2) 005 005 005 005 005 005 006 608 421 422 403 018 404/ 423 405 406 022 409 433 AD D 1(51 24) 2 3 4 5 006 608 421 422 403 018 404/ 423 405 406 022 409 433 AD E 1(5125 ) 2 3 4 5 006 608 421 422 403 018 404/ 423 405 406 022 409 433 006 608 421 422 403 018 404/ 423 405 406 022 409 433 006 608 421 422 403 018 404/ 423 405 406 022 409 433 006 608 421 422 403 018 404/ 423 405 406 022 409 433 AD I 1(5129 ) 2 3 4 5
AD J 1 (49484950)
AD K 1 (49514953)
AD L 1 (49554957)
AD M 1 ( )
AD N 1
Formatted: Centered Formatted: Centered Formatted: Centered
005 006 608 421 422 403 018 404/ 423 405 406 022 409 433 AD J 1(5130 ) 2 3 4 5
005 006 608 421 422 403 018 404/ 423 405 406 022 409 433 AD K 1(2102 1) 2 3 4 5
005 006 608 421 422 403 018 404/ 423 405 406 022 409 433 AD L 1(2102 2) 2 3 4 5
005 006 608 421 422 403 018 404/ 423 405 406 022 409 433 AD M 1 ( 2 3 4 5 )
005 006 608 421 422 403 018 404/ 423 405 406 022 409 433 AD N 1 ( 2 3 4 5 )
Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered
Q22c Likeability of the ad. AD F AD G AD H 1(5126 ) 2 3 4 5 1(5127 ) 2 3 4 5 1(5128 ) 2 3 4 5
INT: There are no que
NEW SECTION added
Formatted: Centered Comment [W17]: Added Formatted: Centered
Section N: SPAN SEGMENTATION

SHOW SHOWCARD M21 Q.29. Now we would like to ask you some questions related to your lifestyle. I will now read out a few statements. As I read out each statement, please give a score from 1 to 5 to show how much you agree with it, where 1 means you disagree strongly and 5 means you agree strongly. ROTATE THE ORDER OF STATEMENTS STARTING FROM TICK. Agree Strongly Neither agree nor disagree
Formatted: Centered, Indent: Left: 0", Firs line: 0"
Formatted: Centered
Disagree Somewhat
Agree Somewhat
Disagree Strongly
TICK I like to keep up with the latest fashions It is important for me to keep looking young I have a keen sense of adventure I like taking risks I tend to spend money without thinking I think it is important to have a lasting relationship with ones partner I like spending most of my time home with my family Money is the best measure of success I consider myself interested in the arts I am interested in other cultures and countries I often do things on the spur of the moment I find that I am easily swayed by other people's views I'm willing to sacrifice my time with my family in order to get ahead I worry about violence and crime I am good with money I would be prepared to pay more for environmentally friendly products
Formatted: Indent: Left: 0", Right: 0"
Formatted: Font: (Default) Arial Narrow, 10 pt, Font color: Auto, English (U.S.) Formatted: Right: 0" 9044 9045 9046 9047 9058 Formatted: Centered
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
Formatted: Font: (Default) Arial Narrow, Fo color: Auto, English (U.S.) Formatted: Centered
Formatted: Font: (Default) Arial Narrow, Fo color: Auto, English (U.S.) Formatted: Centered Formatted: Centered Formatted: Centered
9048
Formatted: Centered
9049 9050 9051 9052 9053 9054
Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered
Formatted: Font: (Default) Arial Narrow, Fo color: Auto, English (U.S.) Formatted: Centered Formatted: Centered Formatted: Centered
9055 Formatted: Centered Formatted: Centered Formatted: Centered 9059 Formatted: Centered
9056 9057
Page 42 of 44
Formatted: Centered
Single live away from family Single live with family Married with kids Married without kids Divorced / separated with kids Divorced / separated without kids Dont know/ Refused
DEMOGRAPHICS/CLASSIFICATION/BACKGROUND SHOW LIFESTAGE SHOWCARD. ci. Please tell me which of this applies to you. INDICATE ANSWER IN GRID BELOW (57) 1 2 5 6 7 8 0 (5063) IF CODED 5 / 7 IN Qci, CONTINUE. ELSE, GO TO Qciii. cii. May I ask how many children you have under 18 years old? ciii. How many people live in your household including yourself?
Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered
Formatted: Font: (Default) Arial Narrow, 10 pt, English (U.S.) Formatted: Font: (Default) Arial Narrow, English (U.S.)
Formatted: Font: (Default) Arial Narrow, 10 pt, English (U.S.)
Q.cii No. of Kids (<18) Q.ciii HH Size
(5064) (5071-5072)
SHOW INCOME CARD (Income card will indicate a range of actual income falling under each group) d What letter on this card best describes your family's total income for last month? IF "DON'T KNOW" OR "REFUSED," SAY: Your answer will be used for statistical purposes only. You need only tell me which group fits your income best. Your best estimate will do. READ INCOME CATEGORIES. IF RESPONDENT IS UNDER 18, ASK HIM/HER TO ASK PARENTS OR OTHER ADULT MEMBER OF FAMILY FOR INCOME GROUP. (5101) Less than / upto Rs. 1000 Rs. 1001 - 1500 Rs. 1501 - 2500 Rs. 2501 - 4000 Rs. 4001 - 6000 Rs. 6001 - 8000 Rs. 8001 - 10000 e. 1 2 3 4 5 6 7 Rs. 10001 12000 Rs.12001 - 15000 Rs. 15001 20000 Rs. 20001 30000 Rs. 30001 - 40000 Rs. 40001 + DK/CS/Refused (Volunteered) 8 9 A B C D Z
5101
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Finally, may I please ask your weight and your height? It need not be exact. Your best estimate will do. RECORD. i. Height ( 5102-5105 ) ______ (indicate if mentioned in inches/ feet or in meters/cm) _______ Refused ii. Weight (5107-5109) ______ (indicate if mentioned in kilos or in lbs) _______ Refused
Formatted: Font: (Default) Arial Narrow, 10 pt, English (U.S.) Formatted Formatted Formatted Formatted Formatted: Centered Formatted Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Bullets and Numbering Formatted: Centered Formatted: Centered
IF THE RESPONDENT IS THE CWE, THEN DO NOT ASK Q.f AND Q.g --- POST CODE FROM LISTING QUESTION NO. R3
f.Please tell me your educational level ? (511)
Illiterate Up to grade 5 Grade 6 - 9 O/L and A/L Graduate / Professional
1 2 3 4 5 g And what is your occupation ? (5112-5113) 01 02 09 10
Formatted: Centered Formatted: Centered
Farming / Agriculture Administration / Managerial - senior
Industrial / untrained Professional
Administration / Managerial - junior Laborer / trained Laborer / untrained Clerk Trade Industrial / trained
03 04 05 06 07 08
Services Self employed (zero employees) Business Self employee - Under him / her (19) employees Business Self employee - over 9 Industrial / untrained
11 12 13 14 15
Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered
NEW SECTION added CONSUMER SENTIMENT ASK THIS SECTION ONLY IF THE AGE OF THE RESPONDENT IS ABOVE 20 Q.30a. We are interested in how people are getting along financially these days. Would you say that you and your family are better off or worse off financially or just about the same than they were a year ago? SINGLE CODE Better off Worse off Same Dont know/ cant say 1 2 3 4
Q. 30c
Now turning to business conditions in the country as a whole, do you think that business conditions during the next year, will be better, worse or same as now? SINGLE CODE Better Worse Same Dont know/ cant say 1 2 3 4
Formatted: Centered Formatted: Centered Formatted: Centered Formatted: Centered
End the Qre with: Thank you. abev` w`q mvvrKvi kl Kib This interview has been conducted in accordance to MB briefing instructions. abev` w`q mvvrKvi kl KibGB mvvrKviwU wgjIqvW evDbi cqvRbxq wewa wb`k Abyhvqx mb Kiv nqQ Interviewer initials: _______________________________________ mvvrKvi MnYKvixi ^vi: __________________________________________
THANK THE RESPONDENT AND CLOSE THE INTERVIEW

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PROJECT

(R3) LISTING NO.

Intr. Code. TL Code.

Q3a Q3b Q3c

Coke Tracking Questionnaire

Formatted: Font: (Default) Arial Narrow, 10 pt, Bold

C252 C101 C242

COUNTRY CENTRES DS No : DAY OF WK WEEK NO.

1107J025 B-CUBED Sri Lanka 1 Colombo B Kandy Sat 1 Sun 2

SP No. Bangladesh Dhaka A 5

Formatted: Font: (Default) Arial Narrow, 10 pt, Bold

Formatted: Font: (Default) Arial Narrow, 10 pt, Bold

RECRUITMENT SPEAK TO ANY ADULT MEMBER OF THE HOUSEHOLD

Kvb cwZvb PvKzix Kib? (wj co bvb)

Di Dcii KvbwUB bq bv nq Zvnj mvvZKvi e Kib)

What is the occupation of chief wage earner of your household?

cavb DcvRbKvixi ckv wK?

cavb DcvRbKvixi ckv

Bangladesh SEC Grid SEC Grid

Formatted: Font: (Default) Arial Narrow, 10 pt, Bold

Masters (prof) / M.Phil/ Ph.D. mvZKvi (cdkbvj) /Gg wdj/ wcGBP wW 9 C C B C B A A A A

Formatted: Font: (Default) Arial Narrow, 10 pt, Bold

Formatted: Font: (Default) Arial Narrow, 10 pt, Bold

weqKgx / KvK Supervisor mycvifvBRvi c` PvKzixRxwe Shop owner`vKvbi gvwjK

Rywbqi Awdmvi / KgKZv

Pvlvev` - <1 ni (<2.5 GKi)

Pvlvev`-1-5 ni (2.5 - 12.5 H GKi)

Pvlvev` -10 + ni (25+GKi)

DELETED FOR EACH HOUSEHOLD CONTACTED, RECORD RESULT OF CALL /

NUQ Zv iKW Kib|

GKwU cwievi mvvZKvi wbZ hq wK NUbv

wbevwPZ Di`vZv/`vxK cvIqv hvqwb

SECTION 2 : RESPONDENT SCREENER

Indicate Gender / cyil

bv gwnjv Zv iKW Kib [SA]

(SQA2) (332) Male / cyil Female / gwnjv 1 2

MZ wZb gvm wK Avcwb ivRbwZK Rwic ewZZ wbqwQjb?

Kvb evRvi MelYv Rixc Ask

hvb - nuv 1 Kib - bv 2

SECTION 3 : CATEGORY BEVERAGE CONSUMPTION

MZ 12 gvm GKevii Rb njI cvb KiQb

Comment [W1]: Order of Question changed

wK MZ Pvi mvni ga .............................. (cvbxq aib) cvb KiQb? (GKvwaK Di nZ cvi)

Avcwb ............................. cvb Kib? (cwZwU cvbxqi Rb KvW GKwU ne)

MxW wPwZ Kib

2-3 times a month

w`b wZb evi ev AwaK

mvn 4-6 evi

gvm 2-3 evi

mvn 2-3 evi

2-3 Times a month / gvm 23 evi

Once a Week / mvn 1 evi

4-6 Times a Week / mvn 4-6 evi

2-3 Times a Week / mvn 2-3 evi

2 Times a Day / w`b 2 evi

Once a Month/ gvm 1 evi

Less than once a month / gvm 1 evii Kg

Once a Day / w`b 1 evi

3 Times a Day or More / w`b 3 evi ev Zvi ekx

Don't Know / Rvwb bv

Q.1a (351-392) Past 12 months / weMZ 12 gvm

(393-434) Never consume / KLbv Lve bv 001

Q.1c (435-476) Past 4 weeks / MZ 4 mvn

mvavib / ijvi KvevbUW Kvgj cvbxq- SuvS hy Kvgj cvbxq Regular